and nap track that’s very easy it’s
called how many views are you getting on your stories a week ago I was getting three thousand
views now getting 20,000 views are making progress making progress let’s go

“If you had an opportunity to
buy Instagram or Snapchat, “which one would you choose and why?” – Mmm, I sent you this one, because this one was challenging to me. I mean, look, these are
the two social networks. They are the two platforms that
live within a mobile device that people are giving their attention to. Actually let’s go round
the room real quick. Tim, Instagram or Snapchat,
what do you like better? You gotta pick one, one has to go away. – Probably Instagram, because
I wanna see myself forever. – Alright, Tim clearly establishing on the show it’s all about Tim. Britt? – Instagram, hands down. – Instagram, I like Instagram. – Yeah, so for me, I would
probably buy Snapchat. And here’s why, because of those answers. I truly believe that Instagram
is the social network of the moment. When I buy things, I
like to buy for 24, 36, 48 months out, when I invest. The way I built Vayner
Media, we were selling social media in 2009 and
10, you remember this, like, people didn’t want to buy this as much as they want to buy it now. I like projecting. Plus there’s one other
thing about Snapchat that makes me give this answer. Snapchat is a, I think that Instagram was a moving the ball forward in a Facebook, Twitter world. I think Snapchat is a complete
different paradigm shift. If it’s a completely
different way to communicate. It’s got different functionality. 30 to 40 year olds that have never used it are completely confused by it. I’m fascinated by that, that also feels to me like
there’s a lot of upside. I think a lot of 30, 40, 50 year olds understand how to use Instagram. It’s very native, it’s
basically like Facebook, boom, they’re there, that’s good. That’s the vulnerability of Snapchat, but I also think that’s the upside. If explained properly, which I think Twitter never
really fully accomplished, I think Snapchat becomes a beast. For me, watching the behavior, Snapchat is chipping
away on a daily basis. And only because of the way
I like to buy businesses, which is, what do I think
is the number one play, 24, 36 months from now? It’s Snapchat. That being said, I’m hedging against that, I’m not sold that Snapchat
is the biggest social network 24, 36 months from now,
because I do believe the Facebook, Instagram,
you know, WhatsApp, you know, Facebook Messenger monster is in its early stages. I am as bullish on
Facebook as I’ve ever been. And so that’s my answer,
that’s my rationale. – [Voiceover] Amanda asks,
“Do you use a meal prep service?

brands around snapshot discover does
each added brand increased the value for others but I think I think each added
brand does decrease value for the others because it’s simple supply and demand
when you go there and thinking the apps on day one or 853 or whatever was on day
one of the App Store you know that was good for those apps
that more attention when he was three channels on TV back in the day was good
prediction on when I was 13 for quite a while it was good for those channels and
then get cable and there were 36 for a good while and that was good for those
channels and then we got into direct tv and a thousand and we got the internet
of course everything is important for supply and demand when you’ve got a
bigger percentage of the attention now so it’s not as good for the apps or the
media companies behind them but it’s better for potentially better for the
user and snapchat and that’s why it’s happening right if you go on snapchat
discover back in the day and there’s all these brands and you don’t give a rat’s
ass about any of them valuable to you but as it starts
bringing kind of new things to be equation new subcultures niches things
that you’re into you’ll be excited and so you know I think that I think the
snapshot and for users as long as the channels continue expand and bring value
to people it’s like the internet you know the better than cable because it gives more people more
options are consuming what they want then what will counter argue that while
there’s just a bunch more crap there was plenty of crap when I was 13 channels
there was crappy show that you have 1896 channels will be launched did you love
all of them did you well I mean this notion that limitations cheery better
stuff is a very arrogant POV from the people that vested interest in staying
small they’re getting more about you I like the capitalism and the stand the
real meritocracy so I love the internet I love that you watch or listen to this
show because you really like or I’ll bring you value because there’s a
shitload of options it’s not because it’s 1957 and one of the three anchor
men that evening you know when a couple of other options
I love the supply and demand of the internet of the open web of the maturity
of where we are and so I like that for the end consumer I like that everybody
that’s watching listening right now has a limited options and they can find what
brings them value and so to answer the question directly yet it’s not as good
for the media properties but that doesn’t matter because snapshots job is
to make it better for their users and for themselves EJ Chapman asks my podcast website gets
a lot of page views but they’re not

– Question. Twitter Moments. – Jesus Christ, calm down, guys. – Now that Twitter Moments
is a week since launch, exactly one week, what
are your initial thoughts, and do you think this is their attempt to take on Snapchat Live Stories? – I think it’s an absolute
Snapchat reaction, though I have a feeling they
were working on it before, which I think is the problem
in itself at Twitter. I think the last five years,
they’ve been slow to innovate. So whether it is a reaction to
what’s working for Snapchat, or it’s always been in place,
they’re both bad answers. I don’t think it’s some
great, unbelievable thing. I don’t know how much
you’ve looked at Moments. As a matter of fact while you’re all in the show.
– [Ben] They need Periscope support.
– [Gary] I don’t feel like the Moments stuff has been
that compelling of content. which I think scares me. I don’t think, if you’re
not compelled to watch it, it doesn’t matter where
it is in the UI or the UX, the content has to be right. It feels like a slapped
together, random skew of different videos and
pictures around a theme with weak editorial
curation at this point. I think if they can get that down, it’s like being a great programmer, right? NBC wins when their lineup is
the best in the 80’s and 90’s, and I think what Twitter needs
for that to be successful is somebody who really
knows how to curate content at that level. For me, it hasn’t hit the mark, and I’ve gone in there a lot already. I think the UI in the
app is very important. It’s work that’s maybe
go in there quite a bit. But I haven’t been
compelled by the content. And the thought of brands
integrating in there, in the same way that I don’t
think Snapchat’s right move is these 15 or 10 second video ads, I think that that’s gonna be
the more interesting part, which is back to the last
question that Sasha just asked. A 10 second video that’s
just like, “Eat Extra gum,” is not as interesting
as what we saw there. I think that’s gonna be their
problem because, don’t forget, they have to build a business around this. So far, I’m not super excited about it. What about you? – I think they need to
add Periscope support. I think that would make
it a lot more compelling. – Why? ‘Cause you’re gonna be
going through a Moments story, and then you’ll see something live, and that will captivate you to stay? – Yeah.
– [Gary] I think the problem with Periscope is, most people
suck a doing live video. – Yeah, but I like the
behind-the-scenes, intimate, sort of rawness of Periscope. It works out nicely that that
content lasts for 24 hours. So do the Moments, so I think
the timing works out too. – Cool, I’m sure they’re debating that. Thanks for your question.
– [Ben] Thanks, man.

“market themselves and
distinguish themselves “from the competition?” – Ooh, that’s nice. I look like Jake Benrubi,
a little bit, in that. You see it? I’m changing my angle here
on ya, a little bit, DRock. I think illustrators should
really focus on Snapchat. I think Snapchat’s a
really interesting place where they can pop. I think that Facebook,
targeting publishers. So, creating illustrations,
and then running $50 worth of ads against
employees of publishers, I think is a very smart place to go, because I think people will notice. Shh. (girls laugh) And then I think what
really, really would work is responding to people on
Twitter around subject matters and then creating illustrations around those subject matters,
I think has enormous upside. If you can show your speed to
illustrate around conversation in that environment, I think
there’s a real opportunity. So those are three tactics. I mean, look, an illustrator’s
gonna break out from the heap by being a great illustrator. How often you could put
yourself in a position to have people see your
work is going to become the way that you’re successful. I also think, illustrate hacking. Meaning, making illustrations of Gary Vee, I don’t like using the third person, making illustrations of me
is gonna make me see it. I would go after other microinfluencers, not A-list celebrities, sort
of immune to that stuff, other microinfluencers, illustrate them, reply to them, I think that’s
an enormous opportunity. Put it on Instagram and then tag them, ’cause they’ll see it,
those kinda things are cool. – [Voiceover] Anthony asks, “Hey Gary Vee,

– Great question, I’m sure
it’s on everybody’s mind. I’m sure, you know, Staphon real quick, I think we should settle
this out into its own video. This is a very intriguing thing. This charging for the replays on Snapchat. To me, this feels tactical. What I mean by that is I do not believe that the powers at Snapchat, I have no knowledge of this, think this is a big time
revenue source for them. I think what Snapchat, I’m so impressed with Snapchat that they know they need to stay fresh. Right, we’ve also got that. Are you going to ask the question later about the new selfie thing? – [Steve] No, I was
just going to leave it– – Cool. So I’ll use that in my answer. I think technology companies
need to have updates. Need to stay fresh. And I think Facebook
did that extremely well. And honestly, over the last half decade, you know especially the
last three or four years I think Twitter did that poorly. I think Instagram’s
showing that capability. Different filters, different size. Even if it’s not a big deal. And Snapchat is showing that ability. With Snapcash if you remember. And that’s not the biggest
thing in the world. I think it’s a quick little play. Clearly look, they’re trying
to position towards an IPO, and so here’s what I
think the strategy is. One, we make the users of Snapchat feel like there’s still
things going on, right? The new selfie filter thing which is wild. I mean, we might as well just do it here. I know you’ve got rainbows
coming out of your mouth. I get it. But you know, I think that’s part of it. And look, and I think what’s
really smart about the replay, what is it, three for
99 cents kind of thing? What I think is super smart about that is I don’t think they expect, I
don’t buy anybody at Snapchat thinking this is going to crush. Right, here’s a good example. Watch this. Staphon, you going to do any of it? – [Staphon] No. – DRock? – [DRock] Maybe not. – No, no, don’t say what I’m leaning to. I want to know. – [DRock] No, no, no, no, no, no. – [Steve] I’m going to do it once. – That makes sense. – [Steve] I want to have them standing by for emergencies. – Would emergencies be
that a lot of female Vayner Nation people
find you more attractive with your new facial hair and may send you the kind of snap that gets you to want to maybe replay it. – [Steve] That’s exactly what I mean. – That’s what I figured. So you know, I think
that’s the cliche joke that people are going to
make about the replay. What I just did, that was on purpose. I think there will be a small subset that will do it one time. Which wouldn’t be hard, I mean listen. If everybody on Snapchat does it one time, you got a 150 million
people spending a buck. That’s 150 million dollars. It could add up really quick. I don’t expect that to be
the case, but to the point. God forbid that’s the kind of play. I always say God forbid it does work. God forbid everybody does want to do it. 99 cents feels right to everybody, and all of a sudden it becomes
a massive revenue stream. There was no loss. I’m a big fan of doing
things that have no downside. Now if you do a ton of features, and notice how both came out. An amazing selfie feature that I think everybody’s going to love along with this kind
of paid kind of thing. I think it was brilliant. A really well executed update. One of my favorite updates
of the year by any platform and so what do I think about it? I don’t think it’s a revenue stream that is meaningful for Snapchat. I think when you take it to a higher level and think about the strategy of a update for one of the leading
consumer apps in the world, I think it’s downright phenomenal. I also think that was a
downright phenomenal answer

“There for everyone to see “but people’s attention is elsewhere.” – No, I don’t think,
Glenn, that is the case. I actually think it’s more
like the Facebook newsfeed. I think it’s there and it’s in the front of your eye and base on the data of people clicking clearly the content there is valuable. I think the thing that
you need to understand about Facebook, excuse
me, Snapchat Discover is it is content, it is not ads. A billboard is an ad and you and I and Alex, let’s show Alex ’cause
the shirt he’s wearing, just needs its own attention today. Two days in a row he wore that shirt? Alex, what the– Oh, got it, got it. (laughs) – [India] He’d never
repeat a shirt. (laughs) Snapchat Discover is content. When you click that, you know, ESPN or Cosmo or the Snapchat logo you know you’re about to get content. You’re not gonna get ads. There’ll be some ads mixed in. That’s a very different value proposition than a billboard. And we’ve been all kind of trained to know that billboard doesn’t bring me any value, it’s trying to sell me something. Versus tv and print and radio, the reason we tolerate and still enjoy it is, okay, I’m gonna
get something of value. I’m gonna have to suffer
through being sold to which is why technology’s
shifting away from that is the big rub that I talk a lot about but Discover platform for me is a belief that it’s there as a billboard, sure it’s
in your face, it’s there but what is behind it, is the variable. Now if they program it
correctly, Daily Mail all the people that program there, the partners, Daily Mail, Cosmo, ESPN or Snapchat itself. If they program successfully,
you’ll go there. A la NBC, ESPN, ABC, A&E. When Walking Dead is what you program and people wanna go
there, they’ll go there. When Schmuck-A-Ma-Ma-Ga tv show that nobody wants to watch is there you don’t go there. So the content is the variable. Knowing that there’s content behind that makes it very different than a billboard. Make sense, right? – [India] Yeah.

“with negative reviews since the update. “What are your thoughts on the move?” – Reuben, I think that if you look at all the moves in the last
five years by Facebook specifically, but Instagram, Twitter, any platform that is extremely popular that then has an aggressive move that feels more selly, and I assume we’re talking about discovery above and kind of the first main screen. I don’t think people realize that people are always going to complain. Anytime that there’s change
that is in the benefit of the business, right, it’s very clear to people at this point that that screen that
you’re seeing Discover. You didn’t want it there. They’re forcing me on Discover. These are exactly the things that we saw with Facebook when they did every update. I mean the news feed was one of the first groups to get a million or ten million I don’t remember the number at the time, but when Facebook switched from you go to, you saw everything, and
you’d go to people’s walls and all those things. I mean, this is constant. I think it’s a tremendous
move by Snapchat, the Discovery consumption
has exploded since the move. Have you used more
Discover since the move? – Yeah, yeah. – [Gary] Staphon? – [Gary] Sid, the intern? My data shows that 100% of people. You know, it’s just, it’s so interesting. It’s a tremendous move by Snapchat. It’s making it more native, easier for them to go into that channel that is the channel that
they are going to monetize. I think it’s a brilliant move. I think you’ve gotta take some of the heat early on. I think every one of those people that have complained have used Snapchat quite a bit, except
for three rogue hippies and that’s fine ’cause Snapchat and Facebook and every
business doesn’t give a crap about that extremism of anti-business, because the numbers don’t
play themselves out, and I think that I think that they did not go too far, and I think that they’ve
done it just right. I think they’ve slowly introduced it first as a swipe over here. Now they’ve moved it up here. I think they, I am blown away, Evan, such a young CEO, and I’m just really, really impressed. I was wrong about story. Stories I didn’t think
was gonna be successful, because there was that swipe, and I thought that was a friction, and that worked. He’s really, really impressed me, and I’m very, very bullish on Snapchat, so much so that in my Vayner/RSE fund I spent the last batch of money, instead of an entire
nother year of investing in 20, 30 more companies. I went all in, all Wuzzles in on Snapchat and wrote a huge check, biggest check of my career at a 16 billion dollar evaluation. I’m a very, very big fan of Snapchat. They’ve blown me away. I wish I was on board way, way earlier. I’ve been writing about
them for a long time, and talking about them for a long time. I think that, not that prediction, but that bandwagon is
playing out to be true, and so I don’t think they went too far. I actually think they played
it absolutely perfect, and that’s not putting on my investor hat, because one thing a lot
of people don’t know is I’d much rather be historically correct than make a couple of bucks. I don’t wanna look back at
this and be like, I was wrong. – [Voiceover] Kat asks,
“How do you continue

and I’m wondering how small businesses can best utilize Snapchat? Like should they be posting
coupons or promotions or maybe doing day in the life diaries? Would love to know your answer, thanks. – Annemarie? Annemarie, the answer is yes.
All of the above. You need to put out compelling content. Compelling content in my opinion falls into two very distinct categories. One, entertainment and escapism. Two, utility and value. That’s it.
That’s how I see it. Either you’re entertaining
me because I need to escape the reality of I can’t pay
rent, that I have 94 roommates because this idiot on the
Internet told me to find my dream job. (rewind sound) buying random stuff at
Goodwill and selling it on eBay to pay your $80.00 worth of rent because you have 94 roommates in a studio. That’s it.
Get dirty. Or–
(laughter) You like the recall? You like the recall, Steve. You always like the recalls. – Well, you know, callbacks are good. – Callbacks. Thank you for the proper terminology. Or two you are a utility. Like you just bring absolute value. I think the show works because I think I mixed
both in pretty nicely. But it’s one or the other. So on Snapchat you either gotta do that entertain them, make it funny. Don’t forget the context of Snapchat, skew is younger. You know a lot of it
is mundane silly stuff. Or you can bring utility which is you gamify it
and say here’s a coupon or a code, save it because
it’s going to disappear. You play with that. Utility or entertainment.
It’s very clear. It’s funny.
You led the question. Amber, you know the answer. I love having you on the show but you absolutely led the answer which is you gave the
examples that would work. You know what to do. Now it’s less about asking
me and more about doing it.

@DylSell on Twitter, and I
have a question for the show. – DylSell. – DylSell. – Recently I’ve heard plenty
of social media experts, mainly spurred by Mark
Cuban and Evan Speigal. – Oh okay, they’re real people. – Are you for deleting the
history of their tweets and other past social media posts,
because they say that the context is out of play 8
to 10 months in the past. I was curious what your
thoughts are on this, and if you have a counter punch. Thanks Gary, love your show. – Thanks brother. I don’t think I have a counter punch. I actually agree with both. I think, first of all, I do
think that Snapchat is the closest thing to real life communication, like everything you say
to your friends doesn’t get recorded for life. I think that’s why Snapchat exploded. When I finally made that realization, I’m like, wait a minute,
this is actually the real way we communicate, that’s when
it started getting exciting to me, that’s why I started
in late 2013, mid 2013 starting to get really bullish on it. You know Cuban with
Cyberdust, Evan with Snapchat, I know where you’re going
DylSell, I think that, I think that it has a place,
and I do believe that a disproportion amount of
the content deserves to be in a place where it disappears forever, however, I think there’s enormous value, as a matter of fact, yesterday
was one of my favorite moments in a long time in my career. Somebody tweeted, sweet
red wine is starting to explode in the U.S. I made that prediction
on a Wine Library TV episode, seven years ago,
and he linked towards it and it was fun to see a
younger, less fit Gary, make a tremendous
prediction about where the wine market was going, and
so I think that there’s content that I think, Is anybody here devastated
about the fact that they have these great pictures,
or videos, or comments from three, four, five, six years ago? No. Both, the answer is both. But it’s not an all or nothing. And definitely the Twitters
and the Facebooks created this kind of all, forever, and
I think the reason Snapchats working, the reason Cyberdust
has value and is working, is because they play in the
ying to the yang and this and that, and so, that’s that. I think they both work. I think they both have a place
at the table, and I think there’s probably, you
know, this is why Beme, and Meerkat, and Periscope, live and real time content has a place at the table, and there’s probably some sort of fourth thing I haven’t even thought about yet that has a place of the table. There’s a lot of seats at the table my friends, and I think people
get way too all or nothing, and they don’t realize
how many chairs there really are. – [India] That was beautiful.