video quality more essential
than in years’ past? – [India] (mumbles) more
essential than in years’ past? – No. Eat it DRock. Best question ever. Well, let me go into it. India, I feel like I have
some depth in this episode. Look, at the end of the
day, creative is subjective and we all like different things. Plenty of people, 20
years ago, most of our parents, even mine, for
an old guy, told us that rap wasn’t music, like can we get over, like that reality TV wasn’t entertainment, that YouTube wasn’t real stars. I mean this always happens
guys, so you know like plenty of people like
content that doesn’t have the perfect mic or the perfect lighting, that being said, a lot of
people made comments that my last video, the networking
video, was different than the others. Hmm, makes sense, Sid
did it instead of DRock, you know, and they didn’t
say they liked it better or hated it worse, or this was, it’s just different, but that
doesn’t mean that there’s one that’s right or wrong. Clearly there is enormous
upside to great editing, and lighting, and mics,
you know, like clearly, there’s value to that, but there’s also, listen, Wine Library TV worked,
and Steve, I looked like a hostage in Iraq.

Why are so many people scared of Snapchat, especially in the marketing field? A lot of them say they
don’t understand it, but I feel like that’s a copout. What do you think? – Ben, I think it’s ironic that you wore a yellow shirt when you
asked that question. I wonder if that was strategic. If it was, a big daps to you. Also enjoying the beard
and the glasses look. You look really legit. I think that people are not practitioners. I would argue that 95%
of people in marketing, 95% of people in marketing, at digital and social
agencies on the brands and the business sides actually don’t know how Snapchat works, actually have never went through all four screens of Snapchat. To the left, to the right
twice and the camera itself. Literally have not done that. Literally. I would argue that 70% of marketers have never touched one of
the Discover tabs on Snapchat because they are just not practitioners, and Snapchat has a context
and a cadence and a system that is not native to a lot of people because it’s left to
right, not up and down like all the other apps, and so there’s some learning. Like, it actually takes
four to five minutes of thought and energy to really understand
how Snapchat works if you’ve never used it before, and that’s about four
to five minutes’ worth of actual practitionership that most people don’t apply. They like to headline read that the kids send sex pictures to each other and they like to be old white men even if they’re not old white men. Right? Plenty of 23-year-old Hispanic women acting like old white men ’cause
they’re not practitioners. Slang term “old white men,” to like “you suck shit.” Like you’re not putting in the work, you’re tired, you’re not innovating, you stink. You stink, you stink. And so why do I think people
are scared of Snapchat? Because they stink. Because most people suck at marketing. Most people just wanna do
what they’ve already known. They don’t evolve. I wake up every morning of my life trying to put myself out of business, because it’s a lot better to do that than have somebody else do it for me, and that’s how I live, and
that’s how I’m gonna live until I’m an old white man acting like a 14-year-old chick, right? ‘Cause that’s just the way I’m gonna roll. And so as you can see,
I got a little excited on this answer, because it strikes a real nerve to what’s actually happening in society, because as we are living through the second Industrial Revolution, the real culture shift
of the last half century, this Internet thing, getting to maturity with mobile devices at scale, computing on our fingertips
at all times at scale, the whole kit and kaboodle. Society, the whole thing, everyone, all of us, everyone. When that hits, and that’s here, and it’s starting to really hit, everything changes forever. Everything. Everything. Marketing just happens to be the part that I’m most interested in talking about.

– This question because
of a couple of reasons. One, the answer’s no; not in America. Two, I took the question because I want to give the VaynerNation
the answer to why. The early use of QR codes in America, the first time we all saw
them, with smart-phones. Have you ever done a QR code, India? – I’ve never really used one
’cause they’re all in subways, and I don’t see what’s
goin’ on underground. – And, so, you’ve never done
it, you’ve never done it? Staphon, have you ever done it? For what? – We had, back in the
business-card’s days, we had, like, one of them.
– [Gary] Got it. So, what’s interesting to me is it took off in South
Korea, and other places, where the early execution,
the first 10,000 executions of QR codes in that market, brought value. It was like you could buy
stuff from the subways. You could get really
interesting exclusive content. It was utilitarian, it was entertainment. In America marketers ruin everything. The very early QR codes
where you would take a shot of the QR code from a branding standpoint, the big-mass early stuff that
we saw a half-decade ago. And it would show people a YouTube video of the company’s television commercial. So, the reason QR codes won’t take off is they’ve been branded,
ingrained in our collective heads, as something that doesn’t
bring us any value. And, so, when something
establishes itself as not valuable, we don’t go back to the well. If email started off as just
being spam and marketing, we wouldn’t be there; and
it would have never evolved. At first it was a
communication social media. It’s on, and on, and on. So, QR codes, unfortunate
for the QR code gods, did not have the right
execution in the US market. And the hill is too big
to climb, in my opinion, for it to really take off. Now, look, could a QR execution come along in the next 24 months that’s so incredible and resets the value-prop around it, a la Snapchat, which they just did it. Let’s throw up my Snapchat QR code so you can follow me, real quick. (camera snapping) You know, but even that I
think was really significant. The hottest app doing it,
a lot of us are doin’ it. Maybe right now it’s bubbling
up, and that will happen. So, it’s not far-fetched
that it has a prayer based on something like that. But, in general, my prediction is no. And if somebody does something great, we’ll replay this answer,
and I’ll eat crow. – [Voiceover] Matt asks, “What’s your take

Cheers, top of the morning to ya. And I have a question because I look like Al Pacino after a bender. I am launching the Tim Ferriss Experiment and it is a hell of a thing. (laughs) How do you think television
shows will be launched two years from now? Both in terms of distribution and in terms of commercial? That is my question
because there’s gotta be many better ways (laughs). Thank you. – Tim, great to have you on the show. I know so many of the
people in the VaynerNation are huge fans so that’s a lot of fun. I’m sure a lot of you enjoyed that. And everybody in the VaynerNation should actually check out Tim’s Tim Ferriss Experiment on iTunes. Staphon let’s link that up and YouTube. And I’m sure it’s easy
to find for all of you that are listening on the podcast and on Facebook, if you’re watching. Can one of you maybe jump in with a quick comment up when this episode pops up on Facebook and link to iTunes? Tim Ferriss Experiment. Timmy, I think that a
couple things will happen. One, I think there’s gonna be a crap load more over
the top services, right. So, you’ve got Netflix but
I think you’ve got Vimeo starting to make some noise. I expect a lot of traditional,
old-school digital leaders to get in this game. Microsoft’s gonna have to be in this game. Yahoo!’s gonna have to be in this game. I think, Snapchat is clearly
a television network. I think Facebook in a lot
of ways goes that route. I think everybody that
can own video is gonna try ’cause all the money’s there. I think launching it will happen in the way that you’re
doing it now, right? You’re asking this question
in a micro community, where I’m now giving exposure to it. And so the days of going to the Today Show or running commercials on a big show. Or trying to get print or
radio like campaigns going, there’s now all these fragmented societies and niches, Facebook dark posts. Making infographics for Pinterest. Getting a ton of Instagram’s influencers, having me on Mike’s show. I’m sure you’re probably
hitting the podcast circuit tremendously hard. You’re probably gonna
show up on 15 podcasts over the next week or two. Which is something you wouldn’t
have done 24 months ago. And there will be five
to seven other things that none of know has the
attention of the consumer. Maybe an app that comes
out on the watch, right? There’s so much coming. And so, here’s what I can tell you. I don’t predict, I react. But I do know this, in 24 months, there
will be some new shtuff. Shtuff. I almost said shit and then stuff. Shit and stuff means shtuff. That’s how it comes out of my mouth. Question of the day.

“Like you, I believe there
is so much to be gained “from social media, but what
do you think we have lost “or are in danger of losing?” – Benjamin, I think this
is a great question. I haven’t given this a lot of
thought because the truth is, I’m such an optimist. The truth is, I think most people default
into cynicism and pessimism, (ding) that I think I allow those
people to do that work for me. But, what I do think about, the one thing that is interesting to me, is I do feel that all of us, especially the ones that decide
to participate in putting out content, which if
you look at the data, may not be at full, full scale
in the 70s, 80s, and 90s, gets bigger as you go down. And as the younger you get, the more you’re really putting out content whether in private form or public form. I think the most
interesting thing is that, I think we’re losing peace of mind. And that’s different than privacy. I think that we all now
know we’re living a life on the record. Whether we decide to put it
out there in selfie form, or if we just happen to be
in the background of somebody doing it. And what that does is it
makes us all kind of be on the record, tense up, right? We’re in PR form. I think a lot of us are
living the PRed version of our lives to the public. It’s always the pictures of
us at concerts and on trips. People do share, you know my Facebook feed is really, basically the extremes, and maybe I’m evolving my answer here. I think we’re losing the middle. Maybe I’ll change my answer because when I think about what’s happening, is everybody’s like, look at me, I’m at a Beyonce concert front row, right? By the way, massively interesting data
that I’m looking at of why people are now going to
public events just to take the selfie to say they were there, which is why concert and sporting events, it’s amazing how social is
making the real world business go up. But then, number two, I see a lot of people on my Facebook feed and my social feeds, sharing their tragedies. Literally, yesterday’s Facebook scroll, which I do occasionally, was literally people announcing
that they’ve become sick or pictures of their daughter
with open heart surgery. Just these real extreme emotions, and then the other things which is like, I’m at Bora Bora and
I’m living the best life and I’m pouring champagne down my throat. The middle is getting
kind of squeezed as we are going to social. Ironically, the middle is peaceful, right? The middle is less tense. The middle is relaxing. The little lacks tension. So, for me, I’m good because I need insanity. Like right now I’m pissed. As you may notice behind me, we’ve opened up a 12th floor. (hip hop music) That’s right, DRock, you’re going to go down there
and film some 12th floor. That hurts me because now the
insanity’s down a little bit, but I recognize that I’m
an anomaly of somebody who needs to blast Weezy songs, at full blast, for a six-hour flight to San
Francisco yesterday to get off and be able to do my thing. I worry about the people
that are more centered or introverted in this
environment where we’re getting suffocated by storytelling
and our public personas, whether we intend to do it or
we become a byproduct of it. So, I think separating our public life to our private life is going to become more and more difficult
and we’re losing that. It was just a hell of a
lot easier back in the day. Ironically, keep it rolling, ironically, I think that’s
where Snapchat’s winning. I think Snapchat is content of the middle. If you think about it, the
shit you put on Snapchat, you’d never make an
Instagram photo, right? It’s just the shit you don’t
care because it goes away. You don’t care about the lighting, it’s almost the closest
thing to real life.

– [Voiceover] Luke asks, “My
litte sister has Instagram and Snapchat, but has
no interest in Facebook. What do you think the
future holds for Facebook?” – Luke, I think Facebook has an issue about the growing population. I don’t see your little sister and her little friends jumping
from Snapchat and Insta into Facebook as they get older. No, Insta and Snapchat will
become more like Facebook, but will Facebook be
in a place where it’ll be able to keep it’s 35 to 70 year olds on it’s platform and not have them go down to Insta and Snapchat. Listen, Zucks is an assassin. There’s a reason he bought Instagram. There’s a reason he tried
to pay three billion. Let me just remind the market Stunwin. Steve’s not here often these days. Let’s just show him. – Hey everybody. – [Gary] He’s like all super
VIP and never around anymore. He tried to buy Snapchat
for three billion. I think what the future
holds for Facebook is if they keep crushing it and
doing the things they’re doing which I think they’re doing well, and they hold onto their
30, 32, 35 and above crowd, it’ll be an enormous business, but over time that will corrode over 15, 20, 30 years, but don’t forget Insta is the new Facebook right now. They’ve got a long lineage. They’ll have to make sure
that they get the next one after Snapchat, and that’s probably their
biggest vulnerabilities for a decade out game, but don’t forget they bought Oculus, and so they’re doing a lot of stuff. Look at them like Google. Facebook is the infrastructure
for over the top television or for free internet in America, or has the number one
phone in seven years. That wouldn’t surprise
me, because that’s where I think Zuck’s leadership is taking them. – [Voiceover] Melissa asks, “Hey Gary,

“Gary, awesome segment with Seth Meyers.” Lisa asks, “With all this
talk about Snapcash, what is the one thing you’ll
teach your kids about money?” – Thanks for the love, Lisa. That’s an interesting question. You know, my parents taught, my mom, actually, really
taught me to respect money. You know, my dad, for an immigrant, was a big thinker with
money in the business. He really let me splurge and take chances. I give him a lot of credit for that. You know, it’s funny. I have a
weird relationship with money. I want it. I’m aware of its benefits. But I’m much more into the PR legacy. You know, where’s my place in history. Much more so about the dollars. I think if you try to
put yourself in history, the money finds you very quickly. You know, I don’t know. My biggest fear is my
kids are going to be rich versus what I grew up with and so I’m trying to figure out some level of creating respect around it. I guess the only thing that’s
defaulting into my mind is I’m going to make those two work. They’re going to work so they earn their own cash and then they can figure out
what their relationship is with their cash. – Hey GV, it’s TF.

– Alright, I get it. You want to know about SnapCash. I just watched the video. Nice job, nice production. Look, I think this continues. This is why I invested
in Venmo four years ago. The thought of payment
transfers amongst people in a paperless, cashless
world is very important. And to layer it into a social
network, what I like about it for SnapChat is they’re
getting in very early. What I mean by very early
is not into the game, very early in one’s age
to create the behavior. Because SnapChat has a heavy
13, 14, 15, 16, 17, 18, 19 year old demo, they can
capture a lot of that behavior. I always thought that Facebook,
I remember thinking that the social network I wanted
to build when Facebook was blowing it up was one that
was around your license. Because I wanted to get the people before they went to college. And I thought like, if we
start a social network where your license was your
gateway in, that there was something there and that’s
what SnapChat has done. It’s gone earlier. It creates behavior. Look, cryptocurrency, Apple
Pay, this kind of stuff with Square and SnapChat, if I’m a
traditional financial service, I’m very concerned about
the enormous innovation over the last 24 months invading on my turf. And if I’m a consumer, I’m extremely happy because competition breeds
enormous innovation. And the number one thing we love is time. And I see a lot of things
in the financial world saving us time now. Saving us time to go into
our wallet and take this out, and take out cash. Ooh, I actually have to
give a receipts to Matt. You know, so that’s good. And you know, or this,
taking out a credit card and swiping it takes time. All these things are much
quicker in this world. Speed, my friends. In sports and in business
really matters cause we value time the most. Might be time to get a watch. Question of the day. What is your number one
most recent app download.

– [Voiceover] Ivan says,
“Take us back to the day “when you said yes to Jerome Jarre. “What was it that made you
believe in him and his idea? “Thanks.” – Ivan, great question,
for the ones out there that don’t know, Jerome
Jarre, a very famous Viner, Snapchatter, Instagramer, and I started an agency called GrapeStory, a sister agency that VaynerMedia, all those characters. Last May where we
represent the best talent in the emerging content
platforms to do branded content and things of that nature. Jerome beat me in rock paper scissors in Toronto and what he won on stage, Jerome raised his hand and said, I was doing Q and A, “Can I go up there and play
you rock paper scissors, “if I beat you can I have
coffee with you in New York?” I said yes, I got him up
there and I was hell bent on beating him and if I
won, I swear my children, I would have never met with him. So just amazing how life really is. He wins, pissed me off, and, you know, three months later, I look at my calendar, I’m
like what’s my next meeting? It’s like 10:30 at night on a Tuesday, I’m dead, just want to go home. I’m like, what’s my next meeting? Jerome Jarre, I’m like what is this? I click it, I don’t even know the name, I click into it for the details, that’s how my calendar kind of I do, and I’m like, “Oh, this guy.” I literally thought, I was
like how do I get there and spend four minutes in this meeting and get out of there and go to sleep because I have a 5:30 flight, which was like a 3:45 wake up
call the next day I remember, and Jerome started talking. He’s like, “Look there’s a
platform Vine, I’ve gone all in. “I’m an entrepreneur. “I grew up in France. “I went to China. “I learned how to speak English
by listening to Crush It! “on audio.” Which played to my ego, so
that made me sit there longer and then he just kept talking and basically it was deja vu. It felt like I was having a conversation 2006 except Jerome was
me and I was Eric Kastner my lead developer that I’ve
given a lot of shout out too. @Kastner, give him a little love here. I was pitching Kastner in 2006, should I start a record label? I didn’t even know about
agents and things like that, I remember saying, should I start… I remember the moment in his office, “Should I start a record label “to represent these new
YouTube stars like me?” I should have and, but I let it go and Jerome was talking, I’m like this is the
same moment over again and so, the energy, my gut feel,
the fact that I believed in what he was talking about, he wanted to do a festival,
we turned it into an agency because that’s what I knew about and so that’s what it was. It was the content, the
context, and the intuition and when I have that CCI concoction, I always go with it. – [Voiceover] Jim asks,
“What’s your opinion

– Hey Gary. So pre-season hockey is on.
– Pre-season. – My team, the Washington Capitals. – Pre-season football still.
– Started a little rough, but we’re looking okay. Anyway, been following
them since I was a kid, kinda like you and the Jets.
– Those guys. – And so I started following
your Snapchat account about a month and a half ago, and I’ve been pretty disappointed with the content that they’ve been posting there. Just wondering, if you
owned a hockey team, what kind of things would
you do with Snapchat? – Ah, Kevin, good question, thank you. Like your background,
also one of my fondest sports moments was the
1986 Rangers defeating Langway and Carpenter and
Gardner and those boys from Washington, so thanks for that win. You’re probably too young
for that, but that was a big one for me. You know, I think Snapchat is, if I owned the Rangers
right now, what I would be doing with Snapchat
is, recognizing that it skews young, so I’d try to put out content that people 13 to 25 would give a crap about. So behind the scenes
videos, doing good stories, I would definitely draw
on top of pictures, I would take pictures of the players and draw funny faces on them. Do little contests, that were very inside to that community, meaning, knowing it skews young, take a
screenshot of this snap, bring it, and we’ll let
you skate on the ice. Things that really engaged the psychology of the demo on the platform. And basically I’d rinse and repeat that everywhere. 40-year-old woman on Pinterest, what’s her psychology on it, she wants a shop, that’s the kind of stuff I wanna give there. You know, 13 to 25 year old on Snapchat, what does he or she
want to see on Snapchat, silly fun stuff cuz that’s
what’s going on right now. Recognizing it’s not for my 40 year old season ticket holder. So I would play to that psychology. – [Voiceover] Muscle Company asks,