– Hey, Gary, this is John McAlpine, reaching out to you from Toronto, Ontario. My question for you here
– T-Town – is in regard to my
father-in-law’s business. My father-in-law is from
Minsk, Belarus, originally, so his English is very poor and moved here about three years ago, but he’s an amazing, fantastic contractor, and he wants to grow his
business, and I wanna help him. So, given the scope of,
let’s say, about $1,000, because we’re really small, what are some baby steps you could suggest me, as a marketer of his business, to do so I can help him out and so we can start gaining some traction here. You keep answering our questions, Gary, and I promise we’ll keep asking. Thanks for everything you do. – John, great question. Obviously, you know how
to hit my emotional center by going back to the old country. And that’s a great, great question, and a real practical one. And $1,000, I think, is
really so much more realistic for a lot of people that listen. Way more the clients that
we have here on Vayner, spending hundreds of
thousands, millions of dollars each month in different
marketing activities. Couple different things. Number one, I noticed
you said a heavy accent, which made me believe that you were alluding to
don’t give me the advice to put him on camera or put him out there. Now, if his personality is like my mom’s, who never shows up, actually asked my mom for the first time at the Jets game yesterday, I said, mom, I think it might be time for you to be on the show and make your first ever appearance. She said no, she really,
it’s just not her thing. And so that crushed my heart, mom, and you crushed the entire
Vayner Nation’s heart, mom, they all want you to be on the show. So, now, if his accent is something you’re worried about but
he’s willing to do content and become Bob Vila, which,
I know you’re in Canada, but I think Vila might be an
international star, right, but if you don’t know
who it is, look it up, he became like the home, he became America’s
contractor in the 80s on PBS, when people weren’t
doing the kind of content we see on cable these days, when chefs and real estate
agents became famous, and so I would put, I
would make videos of him, if he’s that great of a
contactor, and I believe you, I think, you know, you
get different skills from different parts of the world, he’ll bring a little of
that Eastern European flair or soundness or whatever that angle is to the Canadian building market. I think you put him on and start
doing Bob Vila-like videos. Now, with $1,000, I would
spend that on the 10, 15, 20, 30 mile radius of your guys’ area to get those videos out
to people that are fans of things like Architectural Digest or things that are into
building and interior design, into the culture of home
building, contract work, renovations, things of that nature, so, now, if he’s not
willing to go on camera because he’s introverted,
shy, worried about his accent, I know a lot of those variables, you need to figure out how to make content that is compelling to people, maybe you translate his
advice into written form, and then you run ads on
Facebook in a 20 mile radius, ‘Did you know you could fix
cabinets by doing this?’ ‘Replacing new floors.’ And you gotta target
people based on interests that may find that interesting. Content is the gateway
drug for small businesses, that don’t have a lot of money, have to put out great
contents, spend little dollars, just like I did with Wine Library TV, but now there’s more things. Instagram accounts, those kinds of things, that’s what I would do.

– [Camera Man] It’s rolling. – Oh, it’s rolling. Gary, Eric Decker. – [Gary] Eric Decker. Jersey right there. – I want to know how can
athletes use social media to expand upon their brand. – Eric, I think one of
the biggest, first of all, super pumped you and B Marshall tag team. I love this. Best receiving
core we’ve had in a long time. Probably since ’98. I think athletes need to engage
with their fans a lot more. You know, just pushing out like, “Come to my nonprofit event.” “Buy my jersey,” “Support my friend.” You obviously have a
celebrity spouse as well. So, bring exposure to her stuff. All celebrities, not just athletes, are always pushing,
pushing, pushing, pushing. Like, you know, “Come and see my stuff,” “do this stuff,” “do this
for me,” “do this for me.” How about doing something for them? The amount of people,
Eric, right now on Twitter that are saying, “Eric
Decker, can’t wait.” A lot of people saying,
“Eric Decker, you’re so hot.” You know, why don’t you engage
with some of those people, and literally just use Twitter
video, like I love to use, grab your phone, go to Twitter, reply. I’m gonna do it right now. You know what? DRock,
I’ma do it right now. Let’s just randomly pick somebody. This is the way to do it, right? You’ll probably edit and
do whatever you’re doing. Here we go. Just hitting notifications. Boom. There we go. Let’s see who says something. Here we go, D-Rock said something. DRock, get out of here. Let’s just find something here. All right. Let’s keep
going. Just scrolling. A lot of regramming. Let’s
see if somebody says hello. Dustin Riddle, “Gary
Vee, have a great day.” So, I hit the reply button. I hit the camera on
the bottom left corner. I hit the camera on the top right corner. I switch it to camera mode. I flip it to selfie mode, and now I forgot the
God damned guy’s name. Son of a bitch. Let’s exit out. Let’s go back. Done. Dustin, got it. All right, Dust. Here we go. Here we go. Yeah, that’s what happens
when you do it live. Dustin, video, camera. Dustin, it’s Gary Vee. I
appreciate that, brother. I hope you have a wonderful,
wonderful weekend. Thanks, man. And that’s it. And now, I’m actually
bringing value to Dustin. Eric, the amount of people that when you wave to them in the crowd, or you throw them a glove, or you say hey, they go crazy. You can scale that. You can scale that on social
and create real depth. You know, real depth. The amount of people that
I’ve done those videos for and just engaged with and said hey. Then the next day go out and
buy Jab, Jab, Jab, Right Hook. Or when Jason Glenn,
number 58, special teamer gave me some daps at a Jets Patriots game, when I was on the field and just said hey. The next day I went and custom ordered his jersey at $100 bucks. That is what’s happening. It’s very easy for you to get
into the trenches of Twitter at scale and engage with your fan base. And I highly, highly recommend that.

Question for you, is you
talk a lot about the use of Twitter Native Video
and I can personally say I’ve seen a lot of really
great results with engagement. It almost got my reamped about using the Twitter platform again. You foresee this type of
video response funtionality being built in natively
in some of the more common email clients anytime in the near future? Would this be practical
for someone like you who travels a lot and who has
a lot of mass email volume to go through? Would love to hear your
thoughts, thanks for your time. – Travis, way to keep it tight. He like went Bone Thugs on that. (laughs) Real fast. I watched Straight Out
Of Compton last night. – [Staphon] That was good. – Oh my god, I loved it. Loved it. (sighs) What I think is really interesting on that is I made, (laughs) I wish Erik
Kastner was here right now. Let’s show Kastner’s
Twitter profile @kastner. K-A-S-T-N-E-R Erik was the developer
that sat right next to me that helped me build up WineLibrary.com And I made a prediction to him in 2004 or five or six or seven that all email would be video in five to seven years. I’m glad we weren’t doing the
Ask #GaryVeeShow back then ’cause boy that highlight– The lowlights of this show, by the way, I can’t wait for the
lowlights in a couple years of all my wrong things in this ’cause those are fun too. (laughs) Not really. I think the answer’s no. I think that what people don’t realize is most people don’t want to be on camera. And this is a really interesting thing. Now, what’s happening right now with everybody growing
up in selfie culture and all these 15, 14, 13 year
olds just owning this move. I do think that behavior’s changing. And I do think that video’s upside over a 15 to 30 year period, 15 to 30 years from now, 15 through 30 years from now is very high because I think
we’re training youngsters, 7, 8, 9, 10, 11, 12, to be more out. (phone dings) To be more in front of the camera, it’s not this kind of thing anymore. I’m bullish on the concept. I do think email is ripe for a change in the next generation. I think, you know, Gmail’s gotten heavy, it started off lighter. I think there’s some real opportunity. I do think when you look at Slack and how people use that in
companies to communicate, I think a version of texting,
Twitter video and email, the Frankenstein of that,
eight, nine years from now has a real shot. And then there’s gonna be a technology we don’t understand, like holograms. Like Princess Leia pops up in Star Wars. I’d like that even better, I’d be like, yo, I could use my hands. It’d be great. So I think a lot of technology will come and I do think there’ll be change. I do think that video and email clients like Gmail and Apple mail is gonna be smaller than you think because people don’t
like to go that route. It actually takes longer and I think time is the biggest asset. I think people can type it
quicker than click, dah-dah-dah And I think we’re writing less. You know, a lot more emoji’s. These guys will probably
laugh right now. (laughs) My emails are tight. (laughs) They’re very much in the
K, LOL, Cool, Go, Yes, No I mean, I am keeping it tight. When I write two to three
sentences, people are like, Whoa. I think time is the biggest variable besides people’s non want
to be in picture form. Think of how many people don’t wanna take pictures of themselves. They don’t wanna see themselves. That’s a very big culture, underrated. Especially for the generation
that’s in the workforce now. The younger generation I think
will change that over time.

video quality more essential
than in years’ past? – [India] (mumbles) more
essential than in years’ past? – No. Eat it DRock. Best question ever. Well, let me go into it. India, I feel like I have
some depth in this episode. Look, at the end of the
day, creative is subjective and we all like different things. Plenty of people, 20
years ago, most of our parents, even mine, for
an old guy, told us that rap wasn’t music, like can we get over, like that reality TV wasn’t entertainment, that YouTube wasn’t real stars. I mean this always happens
guys, so you know like plenty of people like
content that doesn’t have the perfect mic or the perfect lighting, that being said, a lot of
people made comments that my last video, the networking
video, was different than the others. Hmm, makes sense, Sid
did it instead of DRock, you know, and they didn’t
say they liked it better or hated it worse, or this was, it’s just different, but that
doesn’t mean that there’s one that’s right or wrong. Clearly there is enormous
upside to great editing, and lighting, and mics,
you know, like clearly, there’s value to that, but there’s also, listen, Wine Library TV worked,
and Steve, I looked like a hostage in Iraq.

Should I focus on Youtube,
Facebook video, or both? – Buzzer, this is interesting. We’re in a very interesting
time with now with Youtube– – That’s his name? – That’s a name, Dad. But it’s probably a screen name. Buzzer, it’s a very
interesting time right now. I think Youtube and
Facebook Video are both the two dominant platforms. But I think six or seven months ago, DRock, we okay with the sound? I know it’s windy. – [DRock] Yeah. – We’ll just go with it. I think that. By the way, I am so pumped. The #AskGaryVee Show
audience is not ready for all this craziness. – No? – I think, show AJ, show AJ real quick. Let’s say hi to AJ. Aj’s got his drone. – [AJ] I’ve got problems with the drone. – [Gary] The drone’s broken?
– [AJ] I want DRock. I need DRock’s help. – [Gary] Alright, we’re almost done. We’re doing a quick
#AskGaryVee episode with Dad. – [AJ] Real quick. – Go ahead. – [AJ] It says the controller’s
disconnected to the camera? Do you think it’s because
we turned on the app before we synced the two, like. – [DRock] And you turned it
off and turned it back on? – [AJ] Yeah, we tried a lot of that. – Alright DRock let’s bang this out. This is black and white right now, AJ. – [AJ] I know. – [D-Rock] That’s fine. – There’s gonna be a lot of
black and white in this episode. – [DRock] First thing. – [AJ] First thing. – Buzz, I think that Facebook Video is grossly underestimated, I think that YouTube’s obviously
the established leader, but I think Facebook’s incredible Andy and I have been
doing enormous amounts of testing on audiences. Right now we’re running a ton. So many of you have watched the USC video if you haven’t, watch it here. Link it up, over my dad’s face. – [DRock] Yep. – And so, I think it’s
incredibly effective. There’s nothing like Facebook targeting. And I think, both, the answer’s both. I think both really matter. I can say that, you know,
eating our own dog food, Andy, we’re really focusing
on Facebook right now. We have an understanding
of what YouTube’s all about but the targeting is just
incredible on Facebook. So the answer’s both, brother. Focus on both. Let’s move on. – [Voiceover] John asks,
“What’s one question “you get asked all the time
that you can’t stand answering?”

House of Jerky. I wanna let you know I tried that thing with telling everybody
thank you with a video on Twitter, and it has
worked better than good. The problem I’m having
right now is I’ve got so many new tweets coming in, and some new people following me. It’s becoming a little overwhelming. How do you handle that? Thanks, take care and have a great day. – This is an interesting
question House of Jerky. This is a very interesting question. The truth is, I can never fake the funk on this show. I think one of the
things that works for me is my reactions are always my reactions. Since I’ve already seen this video, I’m not as pissed as I was three weeks ago or whenever the hell I saw it where I literally, House of Jerky, and I love you. Literally wanted to punch you directly in your mouth, because
this really pissed me off, because Jesus Christ. Hey, help me fix my business
and make my business better. Cool, here do this. Awesome. My business is better, but
now there’s too much of this. It is so insane. And again, you’re such a lovely dude that I don’t want, I’m
doing this never just. By the way, I’m never
answering these questions just for the person at hand. It is the collective answer. I hope and I mean this my man. I hope you’re being
tongue in cheek with me, and you just wanted to get on the show. I really hope, because if you’re not being tongue in cheek with me you’re an insane loser. Anybody and anybody, anybody who has a problem with too
many things going well are prewired for failure, and that hurts, and I really, the truth is, the reason I probably took the show. I can taste that that’s not your case, but I do think that there’s many people listening and watching that are the case, and the thought that
you could ever complain about success is so insane to me and listen, maybe I
have a visceral reaction to this because business
associates have done this with me in my career, and I can’t there’s so much to complain about that is valid, if you’re willing to. I mean, this show as you can
tell, I’m not even interested in doing that at all. I’ve said on this show, the biggest thing I admire in the world
is my mom’s inability to complain. It’s something I’m massively proud of. I really try not to do it, and the thought to complain about, hey you gave me a tremendous piece of a business strategy. Stick with me here for fucking free stick with me here. It worked. Good things are happening to me. Good things are happening to me, and now there’s too much
good things happening to me. Help me reconcile this good
thing that’s happening to me. That is bonker shit USA. That is insane, and I right here, line in the sand, on this show to you Vayner
Nation am telling you that is a line I’m not
allowing you to cross. I am not allowing you, you, any of you ever in your life, ever. I’m choking it the fuck out. You are unallowed, if you wanna be homies, friends, even borderline acquaintances, you are not allowed to
complain about success. Let me help you with your problem. Shut your fucking business down, because if you’re gonna
complain about good things happening, you’ve lost. That’s insane. Complain when you’re
down to your last penny, not when you have too many customers. You know what you need to do? Stop bullshitting. Sleep less, fuckin don’t watch TV. I don’t know. Don’t make a video with Gary Vee, answer somebody’s fucking question. Got it?

My question for you is
podcast versus video. – Yeah. – Which one has been
more effective for you? I know that you have a video show and you also have an Ask Gary podcast and I’m just curious which
one has been more effective? Which one has more listeners? If you’re recommending
that somebody get started, should they do the video? Should they do the podcast? Should they do both? I’d love to hear your thoughts. – Thanks, Mike. Videos been more effective for me because this is a video first show and then the podcast is
just a transcribe for this: psst, psst. So, you know, obviously for
this show, it’s been video. So many of the people are
winning more on podcast because they, either not doing the video or they’re not as good at video. I think I’m better in
video than podcast form. I’m also making the format for this. Obviously if I made this for audio, I would have a different play. I did Wine & Web on SIRIUS for nine months where that was made for audio and it was a different
show, different format. I interviewed people. Obviously that’s what so much of the podcast right now are
really, if you think about it, and I don’t want to be
disrespectful to podcast. I have big ups for all the podcasts. I wanna be on them when
I’m promoting stuff, so I don’t wanna get into
dirty territory here but these podcasts are
completely reliant on guests. Like, how do you keep it
fresh otherwise, right? You know, I’m, so I’m proud of being
able to keep it fresh, one-man show kind of thing. Well, obviously you characters. And so I think that, for me, it’s been video. I think that the context and the format that you’re
creating for matters. So, I think podcast that
are filming themselves doing the podcast and there’s video won’t do as well on video
’cause that’s secondary. Here, audio is secondary. But, so that’s it, that’s
the net result, Mike. But I think the right platform is the right platform for you. I think that I have the
charisma and the antics and the control of the
camera that very few have, which is why I’ve had two
successful video shows and so I think I’m an anomaly there and I’m gonna milk that because
that has extraordinary value but there’s plenty of
other people who crush it ’cause their voice is deep. My voice stinks. I mean, think about how
many great voices there are. And so, like, you know,
if you’re rolling deep, you’re gonna do some stuff, so I think you got to pick your medium and that’s the same with social network. So you’re better at
Snapchat, Twitter, Facebook, gotta find that and you gotta respect the context of the platform. – [Voiceover] Sean asks: Will desktop exist in 20 years?

to reply to people, what about brands that don’t have a face? – Ben? – Ben. – Ben, that’s a great question. I think you create a face,
and you can create a face by renting a face, a la celebrity, or an influencer, or you
could go the Tony the Tiger or the Jolly Green Giant route, and I still think that Leo Burnett 2.0, Leo Burnett is the classic
ad agency in Chicago that was really known for this, creating these characters,
the Marlboro Man, the Keebler Elves, I think companies are not doing enough of create something out of thin air, and then allow it to be the face. I think it’s time that we brought back caricatures in businesses. And I think you could
do it in a lot of ways. I mean I think we see it
with like, app logos, right, like, it’s a little koala
bear, it’s a little elephant, like turn that person– that person, turn that thing into an animated character. I think it’d be really spooky slash rad if some, you know, chick
with a huge elephant mask was like answering you on– And obviously, look, you
can answer in human form, the way I do, or you could actually create the animation of that person– I mean, I think an animated
character replying in video form on social would go bonkers and explode. And so those are the two ways, very practical advice, rent it, with a celebrity, hey Drake, do this for us for the day, and people would be pumped and your siphoning Drake’s equity, but you’re renting. Or, do the hard climb, create out of thin air
the next caricature. (murmuring)

Cheers, top of the morning to ya. And I have a question because I look like Al Pacino after a bender. I am launching the Tim Ferriss Experiment and it is a hell of a thing. (laughs) How do you think television
shows will be launched two years from now? Both in terms of distribution and in terms of commercial? That is my question
because there’s gotta be many better ways (laughs). Thank you. – Tim, great to have you on the show. I know so many of the
people in the VaynerNation are huge fans so that’s a lot of fun. I’m sure a lot of you enjoyed that. And everybody in the VaynerNation should actually check out Tim’s Tim Ferriss Experiment on iTunes. Staphon let’s link that up and YouTube. And I’m sure it’s easy
to find for all of you that are listening on the podcast and on Facebook, if you’re watching. Can one of you maybe jump in with a quick comment up when this episode pops up on Facebook and link to iTunes? Tim Ferriss Experiment. Timmy, I think that a
couple things will happen. One, I think there’s gonna be a crap load more over
the top services, right. So, you’ve got Netflix but
I think you’ve got Vimeo starting to make some noise. I expect a lot of traditional,
old-school digital leaders to get in this game. Microsoft’s gonna have to be in this game. Yahoo!’s gonna have to be in this game. I think, Snapchat is clearly
a television network. I think Facebook in a lot
of ways goes that route. I think everybody that
can own video is gonna try ’cause all the money’s there. I think launching it will happen in the way that you’re
doing it now, right? You’re asking this question
in a micro community, where I’m now giving exposure to it. And so the days of going to the Today Show or running commercials on a big show. Or trying to get print or
radio like campaigns going, there’s now all these fragmented societies and niches, Facebook dark posts. Making infographics for Pinterest. Getting a ton of Instagram’s influencers, having me on Mike’s show. I’m sure you’re probably
hitting the podcast circuit tremendously hard. You’re probably gonna
show up on 15 podcasts over the next week or two. Which is something you wouldn’t
have done 24 months ago. And there will be five
to seven other things that none of know has the
attention of the consumer. Maybe an app that comes
out on the watch, right? There’s so much coming. And so, here’s what I can tell you. I don’t predict, I react. But I do know this, in 24 months, there
will be some new shtuff. Shtuff. I almost said shit and then stuff. Shit and stuff means shtuff. That’s how it comes out of my mouth. Question of the day.

“Three seconds counting as
a view for Facebook video… “Moderately misleading metric “or incredibly bullshit metric?” – So, this is a great question, Kevin, but before I get into the question, that picture is adorable. Big shout out. VaynerNation, you can
learn from the creativity of that picture when you ask a question. Look, I think, first of all, marketing right now in general got a real problem of
width over depth, right? So, is three seconds pre-roll view on Facebook bull crap compared to people
buying views on YouTube as pre-rolls that are, I’m not sure if that’s
one, two or three seconds, but they’re pre-rolls, they’re actual ads whereas Facebook is putting it in feed. I don’t know, I mean I think, look, I don’t care about width
metrics to begin with. Any brand, startup, that is saying, “Oh, this got eight million
views or this got 87 views,” and that’s the definition of success, doesn’t realize the
technology can game that game, and so the interesting part is I’m not worried about that metrics, I’m looking at the
engagement, the comments, the click-throughs to the product or whatever else you’re trying to do, or I’m taking the width
for the width value. If I want 100,000 people, 500,000 people to at least see my face
once in their lives, that three seconds made them do that. It depends on what you’re trying to drive. It’s similar to question
number one on the show today. What is the KPI? Is the KPI is the number of views, you should be challenging that as your KPI in a world with YouTube and Facebook counting
the way they’re counting.