– Yo, yo, what’s up Gary? Cory Gregory here just
pulled up to the gym, wake your ass up 4 AM. That’s what you get when you
add right here Cory G Fitness on Snapchat so here’s my question. I’m a serial
fitness entrepreneur. I’ve been to businesses since
I was 20 years old so it’s going on 18 years now and I love it. I’m known for on
Snapchat showing that daily accountability, that wake
your ass up and it’s nonstop. I’m also known for content in my
space but I’ve never had like a personal video guy that just
followed me around like DRock. Tell me the difference it means to your business to
have a guy like that. I think I already know that the
answer but I’m thinking about taking that next step in truly
having somebody capture what it’s taken me to do what
I’ve done in my career. And I’ll end with this we will
be friends so I’ll see you soon. Thanks. – Corey, I think it comes
down to if you’ve got something interesting to say or if the
content’s interesting it has an impact ’cause the
storytelling is good. You know, as great as DRock is
at cinematography or editing or Tyler or Dunk or Staphon or
fucking Steven Spielberg if the subject matter isn’t good,
it won’t have upside. Even us and I think nobody’s
living a more fast-paced, serendipitous for creative
content opportunity than I am but look you know
it’s a repetitive grind. It’s a challenge for these guys to edit and make
a creative storytelling. We’re starting to interview
people within the organization we have to mix it up because the
fact of the matter is a lot of our lives take on a similar
cadence and so doing something daily you know
people like Casey and other people that
do it extremely well. They look for the story,
they create the story, I’m not doing that. I’m documenting over creating
and so I want to show that grind but dude there’s only so many
times you can yell at us at 4 AM and saying let’s go. You know, and so I think,
I think the impact on your business and your career and
your brand will be that if you’ve got chops, if you’re
actually interesting enough, if there’s things going on
especially if they’re not fabricated or created for that
scenario and they’re authentic more people will be
interested in what you’ve got. You create a wider net, you get an opportunity
then to speak to them. I mean some of the vlog, the
vlogging we’re doing allows more people to get into my ecosystem
and allows me to drill home the four or five things that
I feel passionate about telling the world because
I want them to win. I think if, you know, if
you’re there to sell products or supplements or magazine covers
if I was here for selling you know VaynerMedia or selling wine
or my book I think that they would have less upside. So I also think not only is the
storytelling matter but what is the, what is the, thing you
are trying to accomplish really matters in the
scenario vlogging. I think Casey for example and
I have a lot of love for him generally just is a filmmaker
and wants to tell stories. That’s why it does well. Gonna be a lot of people that
vlog that aren’t gonna do well ’cause they suck. – [Dunk] Next
question from Joshua.

I’m a filmmaker living
here in Los Angeles. Recently, you connected
with Chase Jarvis, and you humbly bragged that you
were one of the first people to say that Vine is a great
place for filmmakers to grow an audience. – Just like if I was a
filmmaker or video person, I’d be very much paying
attention to Vine, and trying to figure out
how to make six second micro-videos that bring
awareness to me, that leads me to gateway
you to my YouTube, which led to you to
gateway me, to hiring me. It’s just this evolution
of opportunity. – It’s now 2016. Is Vine still the best platform, or is there something different
that filmmakers like myself should be looking at?
Thanks Gary. I’ll see you and
the Jets in week four. – Yeah, I mean, look, it’s… – Richard. – Thanks, Richard. I’m not looking forward
to the Seahawks week four, though the Seahawks didn’t
look so good yesterday, and now Russell looks hurt. Might not play next game,
but they won a Superbowl, so it’s like over. Richard, you know, obviously Vine had its
moment of attention. That’s also one
of the reasons, you know, one of the fun things about
creating video at scale, as I have three
screens on my, right now, it’d be so fun to look
at me doing this in 1996, seven, eight, nine, 2000, 2001. Email, or Google AdWords. There’s a lot of
predictions that are right. There’s also things that were
100% right that get outdated. That attention
of that demo on Vine is clearly right now on
Instagram stories, and Snapchat stories. So, I think those two
places completely dominate. I also think there’s some
kind of old school places, and here’s a funny
old school places, I’m a big fan of people
getting into some of these Facebook communities,
right, these private pages. You know, with other
filmmakers or Hollywood types or what have you. Facebook groups is an interesting little hack. I think it’s just all work. Look, it’s all very basic. I always layer the current
state of the market on top of my
general thesis, which is, where’s the
attention of the people that you’re trying to reach, and then, how do you figure
out to be creative on it. And so, obviously, if everybody’s
listening to SoundCloud, but you can’t be creative in
audio, you’re not gonna be as successful as you are in
creating long-form video. Long-form video of
great quality on Vimeo is gonna be a different
opportunity for some of the filmmaker characters here,
than for somebody like me who, why do you think I’ve done well? I do well in 30, 70, 90
second quick thoughts, quick, I don’t know if you
noticed this Larry King, let’s link that up,
actually, right here, this Larry King, actually,
throw a little box up here showing it. This Larry King interview I did, it’s so funny how some
of my smartest friends have been hitting
me up privately, of how great of a format that is when it’s quick
and witty and fast. That’s what I’m good at. So, you’ve gotta find the
medium that you’re good at. And so, if you’re a filmmaker, there’s the
Steven Spielberg filmmaker, and then there’s the filmmaker
that’s emerging today that understands how
to make it in a Vimeo, in a YouTube,
in an Instagram story. Do you know how much storytelling
capabilities there are in Snapchat and
Instagram stories? There’s so much,
but who’s great at it, and it’s a totally
different skillset than making a 22 minute sitcom. So, the attention
is very obvious. It’s on Instagram, it’s on
Snapchat, it’s on Facebook. It’s there, right? It’s on YouTube, it’s on Vimeo, but which one of those
five, as a filmmaker, can you really play in, and
what’s the different versions, because there’s a very big
difference between making a 41 minute film on Vimeo,
and making a great 7 minute Instagram story
everyday on Instagram. – [Sid] This is from Derrick.

– Well in your world, in social media and
marketing taking your expertise and applying it
to my business model– – Yes.
– which is athlete, independent contractor because
I’m not represented by a players union.
– Yes. – I’m not presented
by the NFL or NBA. I’m a NASCAR driver but
essentially I’m responsible for my own brand. I’m responsible for
my own revenues– – And the revenue comes in
with the logos on the car? – Yep. – And then appearance fees.
– Yep. – And anything else? – Performance on the track. Now logos on the car improve
the performance on the track. – And vice versa?
– Absolutely. – Right. Chicken and egg game. – Exactly. – So the question is what
would I do if I were you? – How do we, how do
I create a better– – Platform? – platform, a value proposition
for corporate partners? – I 100% believe that you
should execute the DailyVee execution. I think there’s an enormous
amount of people who are watching right now. NASCAR is a humongous religion. I didn’t say sport. It’s a humongous,
humongous religion. – Amen. – And I believe that there are hundreds of thousands of people that would watch your
17 to 22 minute vlog. As a matter of fact, let’s,
you know, we haven’t really done this yet. This is a good opportunity to
do what I’m about to do, this. In the comment section on
Facebook and YouTube if you are what you call your guy’s
self Staphon, videographer? – [Staphon] Yeah.
– Great. If you’re an aspiring
videographer, sorry I mean I don’t
know everything. I know my thing. If you are aspiring and you’re
young and you’re a hustler and I would assume this would probably
make even more sense maybe this is not exactly how it ends up
happening but you love NASCAR. I would tell you I’m kinda
jumping to conclusions you might not want to human being
following you around 24 hours a day with a camera but I truly
believe that what we’re doing with DailyVee right now is very
much no different than what I did in 1996 by doing e-commerce. Or what I did by doing a
YouTube show back in 2006. That this television-like
content, vlogging and Casey and many other people
did it before I did. I think what the hard-core day in the life version of it though is quite powerful. The number one thing I would do. I truly believe that and it’s
funny that you’re sitting here. I would almost even use this
as an analogy but I’ll use a different one without you
sitting here but refers to where you sit in the NASCAR world. I think the 10th man on
an NBA team right now to execute this model
would fundamentally be one of the five
most popular players in the NBA in three years if he
had the right personality and was a good guy and had the
right, it’s just storytelling. The hell is Kim Kardashian?
Right? – Just storytelling. Yeah. – It’s a story of that world. Every reality TV star,
it’s just storytelling. And I think that’s
what you should do. I think it’s very
black and white. I’m very proud that
I’m creating a blueprint that I think is replicable. And I think that’s
what you should do. – I appreciate it. I love that. – I think it would
change your world. – I think you’re right. I think you’re right. I’ll double down on that. – And the biggest thing that you
need to figure out is is what access they have.
I assume a lot. I’ve been to Poconos. That’s where you’re going? – Yeah, yeah. Next weekend. – My father-in-law was the
marketing guy that did the Gillette Young Guns
years and years ago. People are filming
there all the time. As long as somebody can have the
right access and it’s the real stories, right? Everybody see
Sundays or Saturday. What about Tuesday? Stopping and driving
around the country. That’s the real stuff.
– Mhmmm. There’s a lot of content. – You’re going to double down?
– No I mean I– – I like doubling down. – No, I’ll double down on that
because that’s been on my mind. – You think he’s
very good at Snapchat. This is the first… – That was a huge hit. That was really successful and
just like you said I just told a story over the course of my
day where I’m saying I’ll double down on that is like you
said leave a comment, find me somehow. Let’s make this happen. – No, no. You’re gonna
have to do a little bit of work. – Well I’ll do work.
Yes, yes, yes. – No, no, it’s very easy. Actually we’ll do the work for
you somebody here on this team will send you the two links to
the Facebook and the YouTube and there are hopefully 30 to 50
people in the comments section saying me. I can afford there’s people now. I’m sure. I will follow you for free. DRock did it for
free for a while. I don’t know what. I can tell you for sure that if
you’re lucky enough that you’re a young kid hustler that’s
trying to get exposure for access to being
behind-the-scenes in NASCAR it’s going to change your
career outcome, I think it’s an absolute barter exchange. I’m not trying to get you guys
to do free work even though I do it all the time
and believe in it. I have no idea if you do have
the ability to pay something, travel costs, this that and
the the other thing but that’s exactly what I would do. And I would be so pumped to
watch SportsCenter in 17 months of the story of you that you did
this and to know it all started right here, right now. – You got it.
– No really. I fully hey ESPN I fully expect the first scene of the E 60 to start right here right now.
(laughter) Okay. India.

videos for companies how specifically
would you find buyers today given that it’s not something that the majority of
companies are jumping on just yet thank you I would do exactly what you’re
doing BBQ hustled away into the a scary show this was just shown a lot of people
are gonna now know about you let’s throw up bobby’s Instagram handled we can figure
that out can we right here I just give you six or seven leads I would highly
recommend that you do it for a very low price for the Boehner my nation because
one of things that people do when they’re selling something that’s the
future is the overpriced their service unique case studies you need it out in
the wild and so instead of whatever you’re charging for them if you cut that
by three-fourths give them a nation a good deal on it there in a post on their
Instagram that’s going to lead to awareness on you and so couple things
one growth hacking exactly what you did hear the other
thing is you I would go to a lot of the accounts that you’re seeing on Instagram
that have a lot of followers I would search hashtags I would use Explorer go
to their account details when applying never seen this but let’s get real
practitioner today I’m going into you know Instagram
I would go into Explorer crashed so I’m in my explorer have a look at the different counts as a
golf picture looks nice Scottish golf podcast right 5,000 followers Scottish
golf podcast I would say cool I can do animations round golf and so I would
look now they put their snapshot account they don’t put your Gmail most people do
put in Gmail and that would have led me to emailing them and say hey I just got
a scarf podcast Instagram account here is my enemy added things I’d like to get
some exposure I normally charge 300 bucks for it because you’re one of the
first people going to you for 30 bucks or may be free and you posted on your
account now because there’s no evil hear the only URL is their podcasts on
hitting yes here now going to their dot com and my hope is here I will find the
email so I can contact them going all the way to the bottom tends to be not
see it now I see their Twitter something click the tweener and now among here so
it probably reply to them on there and say hey I’m just doing that cuz its
funny but that’s what I would do I would grind for people don’t remember what I
don’t talk enough about with my library to me is that nobody watched the god
damn show and so what I just did on social media I used to do on the
Internet to search the word wine and go 40 50 60 pages deep in Google results you know 400 500 600 results keep click
every link find a blog find their email and email them and ask them if they
wanted to biz dev if they want to interview if they wanted my content if I
could bring them value to give me exposure these are sites that nobody was
thirty people forty people sixty people and I hustled and bustled hustled and so that’s when you can do
you can do what you just did with me you can go through a rabbit hole and stream
that I wish I had when I started while every TV and you put in the work to
business the one by one by one from the Scottish golf podcast to the India Art
producing Instagram to whatever you do and so that’s what I highly recommend
it’s the grind on the biz dad hustle that matters change how would you deal with a
co-founder who isn’t as ambitious as you

would you recommend a white-label video
player or YouTube for media companies looking to monetize video content if you
have an advertising department can get your own sales team to sell pre roll or
integration within your own video player that gives you more flexibility than
what YouTube could based on what your advertisers or partners would want from
the player and that you can justify building a player for a couple hundred
thousand dollars because of a million dollar sponsorship but this sponsorship
wanted these unique things that you didn’t have to do that if you like 99%
of the rest of the world use YouTube type guy lot of people enjoy watching
the show took forever to fuckin sense to

– Good, what’s cooking? – I’ve seen this Extra
commercial trending everywhere. – The Extra commercial,
the gum commercial, yes. – How do you foresee cinematic commercials within a social space? – I think the reason the
Extra commercial’s doing well is ’cause it’s a good piece of content. It’s a beautiful love story played out. The brand is integrated
smartly, and not forced, and I think Facebook is the environment to produce video for, and that’s why we’re seeing it do well. There’s been great love
stories executed on television, but if that ran on TV, I don’t know, do you know how long it is? Two minutes? – I don’t know. – It’s longer than 30 seconds, right? – The song is just catchy.
– [Gary] If they did it during the Super Bowl,
or during the MTV Awards, and blocked off the time, and ran it, it would be like, “Aw, that was nice.” It wouldn’t be like this,
’cause people are sharing it, passing it on. This is the kind of work I
wanna be doing at Vayner. This is the kind of work that I think people are gonna be forced into. In a world where people
don’t wanna watch prerolls or commercials, brands are
gonna have to find ways to actually make great stories, and actually integrate their
brand where it’s not forced. It’s not like this is our show, and this was a bottle company we had, and we’re like, “Oh, I’m
just answering your–” It’s actually part of it. I think it’s an absolute preview
to where things are going. We’ve seen things like this on YouTube. I think the power of
Facebook is the targetting and the shareability that is extreme. So I’m excited about it. – Yeah, me too.
– [Gary] Good, great question. – Thank you.
– [Gary] Awesome. – Ben, over there.

“Will Vimeo ever be able
to successfully compete “with YouTube without running ads? “Or will they keep thriving
as a smaller competitor?” – Malik. Vimeo is a wonderful place. It’s a tremendously interesting
niche place for video. But it doesn’t compete with YouTube. And I don’t see it really
competing with YouTube. Meaning they’re just two
very different things. That’s like saying “Can Hamilton, the Broadway play, “compete with Star Wars?” It depends on what you’re competing on. Can it complete from a quality standpoint and experience standpoint? Absolutely, it’s probably
winning, a la Vimeo. Can it compete on a scale, an impact standpoint and dollar amounts and money-making? Absolutely not. Vimeo’s not built to compete
with YouTube smartly. When David plays Goliath’s game it goes out of business. When David plays David’s game, it wins. And I think Vimeo’s done a very nice job carving out its proper niche
within a video landscape and recognizing it
doesn’t have the dollars, infrastructure, scale, momentum and oomph to compete on YouTube’s
game against YouTube.

“from politicians begging for money. “How would you do better
if you ran for president?” Hashtag ready for Gary. – Yeah, I mean look guys. We’ve addressed this multiple times. If you’re new to this show I
will never run for president because I wasn’t born in this country and if I can’t have the top gig I’m not playing the game. How would I do it better? Easy, it’s the whole thesis of all 148 episodes of this show. It’s all about depth, not width. Like, nobody’s winning the random I’m going to blast you with email give me 20 bucks game buy my stuff game. The blanketing and
hoping and praying versus the depth is the complete
misunderstanding of how to sell. I think oftentimes it makes sense to me that politicians are bad at this because most of my politician friends are terrible business
people and salespeople so it makes sense and usually you know, it’s really, it’s actually stunning what kind of level of disrespect I have for most politicians’ salesmanship. They can sell themselves,
but not other products and I think that that at some level is an intriguing aspect and
fine line in this whole thing and so email marketing
is no different than, you know, the direct
mail that they used to do to try to get dollars
and so, I don’t know, I mean there’s so many
ways to do it better. I mean look. I think one of the best
things a politician can do is literally sit in the room,
sit on our God damn ass, and for 15 hours, take a phone, take a phone, and literally do, and literally do, you know, Twitter reply videos. Literally search your name,
because everyone’s talking, and they either love you or they hate you, because if you’re neutral
you’re in deep crap, and just reply to them and say “No Rick, that is not my policy.” or “Thanks Susie for the support.” It’s the depth over the width game. So the same stuff that
works in selling stuff, selling anything, works in this scenario, and so I think Twitter replies I think would be
disproportionately powerful. I think Facebook is the most important platform for a politician due to the fact that older people tend to vote and that I think that
Facebook is the holy grail of 45 to 70 year old reach right now. Even better than television. So I would put a lot of
content in that world and talk more about my
policies and my thoughts and more importantly show
the human side of me. I don’t know if people
have been paying attention but I believe the last four
to five presidential elections have been completely predicated
on a popularity contest and we’re in the
entertainment of politics era. Not to get political, but if
you just look at all of them. I mean like, whether you
hate Obama or you hate Bush, these are likable people to those sectors. In comparison we’re in like complete and what’s going on now. We are in entertainment mode. And so I would be entertaining
if I had that opportunity because that’s what would work and so that’s what I would do. I mean cold emailing is
doing absolutely nothing. It feels completely cold. It, you know, won’t do it. – [Voiceover] Ian asks,
“Gary, what’s your opinion

– Hey Gary, the sandwich enthusiast here. – Sale. – You talk a lot about
how video is the future of social media. How do you decide which video content goes on which video platform? And secondly, if the New
York Jets were a sandwich what type of sandwich would they be? – Ah, Jo’s. You keep answering questions, I’ll keep making sandwiches. – That’s my man Shawn. (video keeps playing quietly) Oh, you always get caught with that. That is a wonderful VaynerMedia
employee here, Shawn. Uh, ba, bum, bum, ba. You know I reverse engineer audiences. So Facebook’s incredible
and I’ve a complete hard on for Facebook because
if I wanna make a video for a 60 to 80 year old female, I know what kind of content goes there versus a 30 to 35 year old male whose a Jets fan, who lives in New Jersey. I can curse there, I can be Jersey right? Like if I’m doing a video
for 52 to 58 year old females who are fans of Joel Olsteen
and live in South Carolina it might not be the right
video to be like f- you. That,that, that might not work right? So one I love Facebook
for that ’cause I feel that gives me the whole breadth. Instagram skews 40 and under, Snapchat I get real silly,
I can be really ridiculous, the rainbows, you know and so it’s about reverse engineering the audience. Who’s gonna consume it,
where is it gonna be? Twitter because I think
it’s more news oriented, more things of that
nature so maybe a video where I’m talking about
breaking news or my thought. Like my thoughts on
Snapchat or the other day. That would’ve been a video I
would have definitely debated to go into Twitter because
so many people newsworld are hard core on Twitter
so if they saw that, they retweet it, I get distribution so it’s reverse engineering,
reverse engineering Shawn. If the Jets were a sandwich
they’d be a Sloppy Jo. (people laughing)

“Ask Gary Vee to create Ask Sam Guillen “in the real estate space to
hustle for agent recruits?” – Ha, ha, I love it Sam, you
can do whatever you want. I want the entire viewership of this show to call this show, ask
Tommy D., ask Leo Leo, ask DRock, I don’t care. I wanna provide value,
bring that upfront value, I don’t feel like it’s a ripoff. I’m not the first person to do a Q&A show. Absolutely do it, just make sure that if you want to honor going that route that you try to provide
the value that this show trys to provide to you and so that if you’re gonna produce and provide value to
the real estate space, make sure it’s in the best interests of everybody who’s watching and if there is then some fall-over, some sprinkles that lead
to good things for you then that’s great, but make
sure the energy is pure. That would be the best way to tribute, not just cause you want to
use it as a sales channel. – [Voiceover] John asks, “How can entrepreneurs avoid
being soft in business?”