and what that means to you, and
how that personal definition affects your relationships. – That’s a very good question. I actually, this one is
actually very easy for me. It’s something that I got to in my mind. Love is very easy for me. Love, to me, is actually
shifting your brain or your feelings into
a place where you value the other person more than yourself. Like, the people that I love, I truly, truly, in general, I’m a
pretty empathetic, like, you know, really care
about the other person’s point of view, and how do I bring value, but that whole 51 49
thing that I talk about from a business standpoint, which, a lot of you know what I’m referring to, but people that are
watching for the first time, or others that don’t know is,
hey, give 51% of the value in the relationship, you’ll always win. When it comes to the people that I love, I’m very comfortable in being at 100 zero. When I make that shift, when
I fell in love with Lizzie, to my kids, my parents, my siblings, Brandon, my best friend
who runs Wine Library, those core couple of people
that I would say I love, I’m very comfortable in providing the entire value in the relationship. That, it’s crazy, the more I love you, and this has actually been something that I’ve struggled with in my life, but it is absolutely how I define love. The more I love you down the chain is the more that I, is the level of which I want less from you. So, like, the people I love the most, I literally don’t want anything from. I wanna provide so much
disproportionate value, I want to never make myself a burden or something they think
they need to deliver on, and I want it to be, I wanna
be the first person they call, and the person that they most rely on, and trust in the world. And as my love goes down, that
goes down to just maybe even. That’s how I define it.

“that keeps good leaders
from becoming great?” – The number one thing that keeps good leaders from becoming great, very good question, maybe
a great question from Josh. I think there’s a couple things. I think money, I think money is a funny way to hampen a leader. They’re driven by that. I think that emotional skill sets, to be great at something
you have to over-index. You just have to. You have to be able to be great at it. You can be a good basketball
player, you can be a great basketball player,
and a lot of that has to do with DNA, so I think a lot
of natural leadership skills. For me, the reason I aspired
to be a great leader is I truly focused on one
variable, and I want everybody to hear this, and it’s
a very sneaky pillar of my life success, which
is, when I think about you, India, or you DRock, or
anybody that I jam with in my world, start-ups, companies, when I go to Oklahoma City, the client, I’m trying to provide 51% of a value. I really believe that,
and not because I’m this great human being, because
I think it’s leverage. I think that if DRock feels
that I’m slightly providing more value to him than
he’s providing to me, financially, upside in
the future, mentorship, whatever it may be, that that’s going to make me a great leader. A, it’s how he feels about
me, and B, it’s going to focus me on always trying
to one-up the next person, and when you’re a leader,
one-upping comes in many forms. I’m gonna continue to show you angles that you haven’t seen
about yourself, right? I’m going to continue to challenge you, financially compensate you, give you opportunities,
bring you to things. One-upping, trying to provide more value to the other person. And I think a lot of good
leaders are 80-20 for themselves, I think extremely good leaders are 50-50, I think great leaders start
to go to the 51-49 direction. – [Voiceover] Cindy asks,
“What are your thoughts about

“s using a forum to build a
community a dying practice?” – Alysha, Alysha, you know what’s funny? I’m a very big believer in this. That’s a pendulum swinging, right, so forums, then it’s all
social and it’s open. I actually think forums are the future, not the past. I’m going out on a limb
here and I’m gonna say that people are gonna
start closing down things. It’s kinda like social, right, Facebook, Twitter open,
along came Snapchat, right, closed, private. And I think after this
generation goes through that, the next generation, the eight-year-olds, the seven-year-olds, they’re
gonna want open again, because they haven’t
felt this generation play that we all felt with
Facebook and Twitter. This is what we do. We do it with celebrities,
build them up, crash them down, and then they come back. I mean, we want Britney back, bitch, you know, like that’s
what we wanna do, right. A-Rod, I mean, are you watching
what’s going on with A-Rod? We will build you up, we will destroy you, we will build you right back up. We love it, we absolutely, outside of murder,
we’ll do it for anybody. it’s unbelievable, and so, I think forums, because people are gonna wanna close. Look what’s going on
with the social networks. Pinterest, Facebook,
Twitter, they’re cutting out their ecosystem. Less API unless they’re
really valuing from it, right? Like, you know, YouTube doesn’t want MCN selling for half a billion dollars and them not making any money. People are gonna shut it down, and so, I think, look, we’ve talked about the Veechat, the Gary Vee
app, we tried it, like, owning the data and creating a CRM and keeping it in your world is valuable. I mean, as a matter of
fact, actually, we wanted to attack some stuff here. We’re almost ending with the show, I wanted to do this whole
Facebook thing, right? So we’ve got some
imagery behind this, we’re gonna show them,
are we gonna do a video? So, one of the things that
I’ve been thinking a lot about is the show’s exploding,
we’re doing well on YouTube, we’re exploding on Facebook, but the way the Facebook algorithm works, you’re not seeing this all the
time, so here, for example, let me take a step out
of the show for a second, here’s a, are we doing a video? Like, a quick little video? Something. Watch this. – [Voiceover] Head over
to Facebook.com/gary Hover over the ‘liked’ button, and hit ‘get notifications.’ This way, you’ll never miss
an episode of the show. – Alright, now that
gave you the opportunity to now always get the show in your feed, but I’m at the mercy of Facebook. I don’t wanna be at the mercy of Facebook, I don’t wanna be at the mercy of Google, I don’t wanna be at the mercy of anybody, which is why building
your own e-mail list, building your own forum,
on top of the web, which is what they’re building, they’re building products
on top of the web, is a very intriguing and important thing, and so I wanna build up, you know, making sure the algorithm shows my stuff. I wanna build up my
subscriptions on YouTube, I wanna build up my Gary VIP e-mail list, and having a side forum, I
did it with Wine Library TV. There was a forum for Wine Library TV, and it was important, it was an important place
where I could kind of, and so, I don’t think it’s going away, I think it’s, it’s fine, but, much like the Facebook question, getting somebody to leave where they actually wanna consume it, because time is the value prop, you have to give a value prop. You have to make that forum valuable. If you’re the celebrity,
or the Z-list celebrity, or the personality, you
need to spend time in there. When I stopped spending
time in the Wine Library TV forum, the community had been built, and then kept themselves together, but it lost momentum. It definitely lost growth
and over time, it waned. And that’s what’s just gonna happen, so, that’s what’s happening there. So, cool, we checked the
box on getting people,

Hey Gary, great show. Totally obsessed. My favorite thing now,
ahead of Game of Thrones. Anyway, here’s a question for you. If you had a business or a blog or a personal brand or a book, how would you get more people to know about you and to buy that? How would you get results? I guess at the end of the
day, Gary, I’m asking you how would you get results? Thanks, love the show. Gary, great question. Looking great, by the way. (giggles) Ya know, one of the things I haven’t talked about on the show a lot, I’ve talked about it a little bit, and I saw people get value from it in that local, small
business biz to dev thing is the gross underestimation
of distribution in a JV, joint venture environment. There are so many of you on this show with businesses that
have locked so heavily into social media, ’cause
that’s how you view me, as the way to get distribution, you have left some of the
greatest opportunities on the table including if you are not hitting up the
top 100 blogs in your space, if you’re selling cupcakes, and you literally aren’t
spending the time to figure out what the top 100 cupcake content
sites are on the internet, and then sending an e-mail and saying, “Hey, I’m India from India’s Cupcake Shop. “I love reading your site, Cupcake Daily,” This is me, typing the e-mail. “I love reading your site, Cupcake Daily. “I’m very passionate. “Here’s my site. “Here’s my Instagram. “I would love to write for you once a week “on new sprinkles concepts or
on decorations that matter. “I will give you my labor for free, “and what you’ll give me is
distribution and awareness.” If you don’t realize that, ya know, it’s like Kendrick Lamar. Did anybody pay attention
to what Kendrick Lamar did? If you don’t know who Kendrick Lamar is, he’s a rapper, an artist, and he went on to a lot of other albums as he was starting to get a little fame. He leveraged that to get on, and he came in trying to kill it on, like he basically went on everybody’s track and he tried to be so much better than the persons whose song it was that everybody was listening be like, “Oh shit, that guy’s dope. “Like, I’m gonna check him out.” That’s what India, the cupcake lady, wants to do on Cupcake Daily. Oh, crap, that was such a good thought. Let me follow that. And so, in the earliest
earliest earliest days of me building my brand,
I went on wine blogs and wrote blog posts to contribute, and because I had the chops, ya know, Kendrick spits incredible lyrics, India writes about incredible toppings, and I talked about
incredible things about wine that people hadn’t thought about, that gave me the ammo for my
work to have a positive ROI. The truth is a lot of you
don’t wanna put in the work because the output of your content in video form, in audio
form, in written form, isn’t good enough. You just aren’t good enough. What you’re selling, they’re not buying, and the quickest way to find out is to actually go on a road show, put in the 40 hours a day
to get yourself into places where you, why can’t you
e-mail all 500 people on YouTube that have
some level of audience and ask them to be
interviewed on their show? Or to be part of it? Why can’t you? Why can’t you ask? Why can’t you ask? Why can’t you ask? That, my friend Gary,
is what you need to do. If you’ve got something to sell, you need to go and knock on doors, right? Ya know, you gotta know how to build ’em and walk through them. You gotta knock on doors,
and you’ve gotta ask like, “Can I guest contribute to your world? “Can I write a blog post? “Can I just show up and like?” How do I bring value to what you need because all these people that have homes that have audiences, they need more content to feed them. Content costs money, so people
coming in and contributing, it’s the ultimate kind of leverage deal. You come and you write for
me for free ’cause I need it, ’cause I need to keep feeding
the kids I have in the room, and you need kids for
what you’re gonna do, and that is something that 99.999999999 of you are absolutely not doing enough of. Putting in the work to get in front of
audiences to be discovered. Putting out a picture on
Instagram and holding your breath and hoping somebody’s gonna see it ’cause you used a (censored)
hashtag isn’t enough. Go out and take it, and
that, my friend Gary, is what you should do if you
want something to happen. Two minutes.

“Do you distinguish between
‘idea people’ and ‘doers’? “Is there value in someone
with great ideas “who needs others to execute?” – Ya know, I think that,
one of the things that I’ve pounded home in a hundred episodes here is how much pride I have
in being a practitioner. How much I am, how much
I respect practicality. Like, how much ideas are shit, and execution’s the game, that’s
one of my favorite quotes. Right? So, but it’s interesting. This question, as it rolled
off of India’s tongue, made me realize, ya know,
truth is there is value in it. Ya know what? Here’s a good way to put it. One of the reasons I think
I pound ideas are shit and execution’s the
game, is because I think the majority of people that
spend a lot of time watching me, aren’t at a place where they can afford the luxury of ideas. Silent pause for profoundness. Let me explain. Ideas are great. Ideas are, ya know, you can really overt, I like being a contradiction
of ideas are the game, right? Ideas are a seed. But so many people don’t have the luxury of being able to afford the
ability to have those ideas. For a long time, I
didn’t have the luxury of building a company that
had great video people who could come with me and
tape my garage sale show, and now I do and I can’t
wait, I’m so pumped. We have to find a town sale, that’s where all the action is. Anyway, so, I think there is a
place for idea people, India and VaynerNation, I think it is a, it’s a (chuckles), Ranger
people are excited. I think that you have to have
the luxury of those people. I think, the reason I’m
hedging here is I’m scared so many of you are like, “See? “He said idea people,
and I’m an idea person.” Ya know, ya can’t be, you’ve
gotta be in the right setting to get the right value of
ideas, which is a huge company that could afford R&D,
research and development, ya know, that kinda thing. You just got really
lucky that your partner is so Goddamn practical that he or she respects your
idea skills and wants them. But it is a really rare situation
for ideas to be valuable in its execution form,
especially for the far majority of the VaynerNation. (light bass-heavy music)
– [Nicole] Albi asks,

– This question because
of a couple of reasons. One, the answer’s no; not in America. Two, I took the question because I want to give the VaynerNation
the answer to why. The early use of QR codes in America, the first time we all saw
them, with smart-phones. Have you ever done a QR code, India? – I’ve never really used one
’cause they’re all in subways, and I don’t see what’s
goin’ on underground. – And, so, you’ve never done
it, you’ve never done it? Staphon, have you ever done it? For what? – We had, back in the
business-card’s days, we had, like, one of them.
– [Gary] Got it. So, what’s interesting to me is it took off in South
Korea, and other places, where the early execution,
the first 10,000 executions of QR codes in that market, brought value. It was like you could buy
stuff from the subways. You could get really
interesting exclusive content. It was utilitarian, it was entertainment. In America marketers ruin everything. The very early QR codes
where you would take a shot of the QR code from a branding standpoint, the big-mass early stuff that
we saw a half-decade ago. And it would show people a YouTube video of the company’s television commercial. So, the reason QR codes won’t take off is they’ve been branded,
ingrained in our collective heads, as something that doesn’t
bring us any value. And, so, when something
establishes itself as not valuable, we don’t go back to the well. If email started off as just
being spam and marketing, we wouldn’t be there; and
it would have never evolved. At first it was a
communication social media. It’s on, and on, and on. So, QR codes, unfortunate
for the QR code gods, did not have the right
execution in the US market. And the hill is too big
to climb, in my opinion, for it to really take off. Now, look, could a QR execution come along in the next 24 months that’s so incredible and resets the value-prop around it, a la Snapchat, which they just did it. Let’s throw up my Snapchat QR code so you can follow me, real quick. (camera snapping) You know, but even that I
think was really significant. The hottest app doing it,
a lot of us are doin’ it. Maybe right now it’s bubbling
up, and that will happen. So, it’s not far-fetched
that it has a prayer based on something like that. But, in general, my prediction is no. And if somebody does something great, we’ll replay this answer,
and I’ll eat crow. – [Voiceover] Matt asks, “What’s your take

“for custom music, should
I delay them with content?” – Aaron this is a very
interesting question for a very specific reason. If you watching the Meerkat, I kind of had to talk to India four or
five times on this question and I didn’t really, fully get it and then I realized, aha that’s why I don’t get it. Because of the way you position
the question, my friend. If you notice the sentence structure, something I never understood ’cause I have no grammar skills. You say delay them with content. That, in itself, is the problem. It’s the energy that you
approach this question with. Which is that, you’re
saying to yourself do I put out content that
is in my best interest instead of theirs,
hence the word delay. And the way I
always talk about it, is putting out content that
actually brings value to people. And so, when I say a pop-up. You know, when I say,
don’t stop them from going to what they want to, that’s a pop-up ad that’s not bringing them any value. If you put out content
that isn’t the music but maybe it’s
the behind the scenes of you remixing the music, getting the music, your thoughts on the music. If you bring them other value well then you’re bringing value. I mean, people watch this
show to get to the answers. Do they enjoy the
banter that I had before when me and India make
before we get into the show? Or my Jets thing or whatever? You know, I think
there’s a certain subset that does enjoy that. And that’s why I’ve
been able to pull off video show after video show ’cause I’m trying
to make it interesting with other things besides
the hardcore content. Some people think
that’s too much, they don’t like it and
they won’t be there. But at the end of the day, the
fact that you say delay them with content means that
the energy in the seed of how you’re
approaching it is wrong. What you need to do is make
that value added content. Make that part of
the overall experience. Make that the
reason they come. And I think that
that is something that people really misunderstand. I think the Mets have a much
better stadium than the Yankees because of all the added venues and the nuances and the
ambiance of their stadium. I’m there for the ball game. People are there
for the ball game but there’s always a added
value of why you’re there. It might be a
dart board in a bar. Is the dart board
there to stop them from drinking another beer? No, it adds, so
let’s add VaynerNation. Let’s not subtract. It’s interesting the
way he asked that.

my question is about the new Fountain app. I recently became one of the beta experts in the fashion and beauty part of it, and I wanted to know your thoughts on people using video to ask questions and do you think that they will
pay for it to ask questions and have them answered by an expert? Love your answers. Thanks, bye. – Dawn, this is a tremendous question with a very important answer. I think that people will pay for anything. Let me say that again. People will pay for anything if they perceive it has value. If there was an #AskGaryVee Show in 1967, and I’ll be like, “Hey, groovy cats, “it’s the #AskGaryVee Show, “really excited, ho, Dawn
you’re thinking like, “will people pay for water? “Are you, that’s totally
far out, that’s, no way.” That would be the wrong answer. What happened was Poland Springs, and I’m sure plenty of people long before Poland Springs
I’m just not educated, on the early days of the water industry, people came along and convinced people that bottled water had value. I mean, you go ask your grandparents. Here’s a little fun weekend challenge. Go ask your grandparents
what they first thought, if they can remember,
not ’cause they’re old, just like if they can remember, what they thought about the
idea of people paying for water. Think about how you feel. Steve, how do you feel on the notion that, I mean, I don’t know if you know this, but you have, at certain times, paid three to four dollars
for a bottled water at an airport or some scenario. You absolutely have done it. What do you think about that? – I paid three dollars for a water in Central Park the other day. – [Gary] And? – I was really unhappy about it. – Yeah, I mean, it’s a
absolute brain twist. People will pay for answers even though so many people
are watching right now, you have a free show here that
you don’t pay for answers, from somebody very qualified,
thank you very much, but I do think people will pay. Now, are you good enough? Have you built up enough brand equity and have you created the
perception of the value to your answers to have
that be the case for you? And more importantly, how
many unicorns are there to be able to do that? How many people have built up
enough historical execution, and have charisma and ability to answer? How many Jack Welches, how many Mark Zuckerbergs,
and then more importantly, the people that have
actually pulled it off have to be in a very
interesting part of their career or enjoy it. I love Q and A so much that I have to do this
show for me for happiness, not for the ROI on the time. I’m sure it’s building audience, there’s a lot of good variables, sure it’ll be a right hook
with the #AskGaryVee book, but the truth is, the amount
of money I’m gonna make on the book is shorter
than if I did six speeches, so it doesn’t make sense mathematically and so a lot of people
that would be good enough to pull off having people answer for them would never want to do that as a business. Like you know, so I think it’s an interesting challenge. What I would say is
there’s probably, uniquely, a hundred to 10,000
people that look the part, similar, to be very honest,
with as much humility as I can possibly say this, similar to me that can probably pull it
off to a meaningful scale. My intuition is, there’s a lot of people that can get eight people to
pay to answer their question, but that’s not real. – [Voiceover] Zac asks,
“What three questions

I always say I can tell
instantly if something is a hero or a zero but I’m in the wine
section here and I can’t tell what is the difference
between any of these wines. Help me. – Lori, first of all thank
you so much for the question. Big shout out to all the
sharks that I’ve been, mingling with the sharks lately. Look Lori, I think
everybody has this problem. I think that buying wine when
you’re trying to figure it out you’re not going to be able to
make a judgment on the label. Buying wine based on the
label crushes my soul. Buying wine because the
shelf talker says 90 points is the secondary move
that crushes my soul, though Wine Library does
that at scale we put up those shelf talkers
’cause it sells wine. I think the best thing you
can do is form a relationship with your wine person and have them really learn your palate over time. That’s gonna work for you
70, 80% of time ’cause you’re not always gonna be by your
local wine shop or that person might be sick that day, duh duh duh duh. I think the best move in
lieu of the wine person is to try a different
varietal every time you go. By recognizing that trying a
gewurtztraminer or a marson or a russon or a lirac, or a (mumbles) or a lagrein, cornas. Trying these different things, (mumbles) trying new stuff is
always a great way to go. You’re scared that you’re gonna
try something you don’t like but again it’s really no
different than the advice I just gave about Facebook video. When you haven’t tried
something you can’t judge it. Got it? The value of trying something
and creating the context, content is king, context is
god something I love to say. This is another version of it. You got to try new stuff so, build a relationship. Steve you know my pal
at whaddayou got today? Oh weird you’re recommending a pinotage from South Africa cool I’ll try it. But no Steve, he’s sick today? Try something, oh I’ve never
had anything from Lodi before. Or I’ve disregarded buttery
chardonnays for five years. Let me try another one just
to see where my palate is and where those chards are
in California these days. So mix it up. – I wouldn’t recommend you a pinotage.

“in knowing a foreign language?” – Thomas, (speaking in foreign language). You’re laughing at me because
the way I speak Russian is so hardcore English
accent and struggle, but it’s interesting, I failed German and the only reason I
even graduated high school is ’cause my Spanish teacher
is the greatest of all time and she just knew that I had it. And big shout out to Senora Kennedy, the one teacher that
really holds a hardcore place in my heart because
truly, in New Jersey, you have to graduate two years of language and by failing out of German, my freshman and sophomore year, I
needed a miracle to pass Spanish 1 and 2 in my
junior and senior year. And God was very good to
me for giving me a teacher that had a tough reputation
but clearly, she was smart as shit ’cause she
actually knew who I was. She literally called my mom and was like, I’m giving your son a C for charisma, but you need to know, he doesn’t even know how to say “hello” in Spanish. And so, I don’t put a
lot of value on knowing other languages. Maybe that’s ’cause of
my own personal prejudice of being someone who struggled
learning another one, even though I got two from
at least a hearing standpoint and I can communicate. You throw me in Moscow for a month, that Russian you just heard
will get a hell of a lot better as my ear and tongue get adapted to it. I also think technology is now coming where we’re gonna be able to translate, clearly, in a decade, I’ll
be able to go to China and just be like, or like talk into here or just, it’s in it, or
put in the ear pieces. Does anybody not know that we’re gonna put ear pieces in when we
go to foreign countries and we’re just all
gonna talk our languages and everything’s gonna
be translated proper? And so the value I put on it has gone down in value as I recognize
technology’s gonna fix that issue. – [Voiceover] Benjamin asks,
“Gary, I want to start pushing