– [Voiceover] Todd asks,
“I notice that you post the same things multiple times. Please explain why this
is a calculated move and not obnoxious.” – Todd, everything I do is calculated. And so, the answer’s yes, it’s calculated and the reason I’m posting
multiple times a day and I think you’re referring
to clearly, Twitter, is the before mentioned answer
in the Instagram question couple questions ago which
is Twitter has gotten noisy. I’ve looked at data and intuition, looked inside myself, and decided that it’s okay
for me to do it multiple times ’cause the speed is happening. The hardcore fans who will accept that it’s okay, I’ve seen that and just so many, call it 90% of people that want to consume my
content, I mean still somethings that I’m on the 19th time on like the Twitter mistake on the deck, you know, I put out today
and people are like “oh” and like, you know,
there’s just so much noise that I feel the market has changed and I think it’s appropriate
almost like a scrolling bar at the bottom of ESPN, right? If you think about that, that’s looping the same stuff and it doesn’t bother me. I can choose to look at the bottom or not and weirdly and I’m
sure all of you do this, sometimes you just look
again and again and again. It’s kind of wild that way. I think that Twitter’s
fire hose now replicates the bottom ticker of CNBC and ESPN and I think it’s the right execution to put out your stuff at different times, different time zones. I wanna hit my European and Asian, and Non US family, what’s up, Non US? I wanna hit my West Coast peeps, you know? You gotta play it differently and that’s just the way it is
and I think it’s appropriate in a December 16, 2014 world to put out the same content
multiple times on the Twitter. I like calling it on the Twitter. In a world where in
December 16th, you know, 2008, I felt differently. I changed my mind consistently which is why I think I win. And honestly, which is why I think I’m worth the attention that
you’re applying to this show and why I think this format works because the game is
changing quickly and often and if you’re not adjusting,
you’re gonna lose. The ’85 Bears won on a system that doesn’t work in today’s NFL. Heck, heck, the 2000, who
won last year, the Seahawks. The Seahawks aren’t even able
to execute the same game plan as last year in the NFL because of the way the officials call pass interference and
things of that nature and so you just gotta keep evolving and if you don’t, you lose. And that’s the evolution of my game. So advice that I gave in
jab, jab, jab, right hook would have looked differently
today about Twitter because between the time I wrote it and this minute, the game has changed.

active users aside, do you think Instagram is actually a larger social
network than Twitter?” – Daniel, I think that
Instagram and Twitter are tremendously different. I think Twitter is kind of the town hall, the cocktail party of our society. When things happen in the world, you know, that’s where we’re going. You know, unfortunate
hostage situation in Sydney, I’m not running to Insta
to see the pictures. I’m running to Twitter
for the conversation. On the flip side, I do not
believe there’s a social network in the world that exists right now that has more the end
attention of the consumer than Instagram. Meaning we’re looking at those
pictures pretty carefully. In this world, by comparison, you know, this episode’s gonna
tie nice together because, nicely, because I know the other questions and I know my push for Insta. I think it’s about attention on the Gram and I think that’s where
it’s really winning. I think people are
really consuming content and paying attention. One of the reasons that
Twitter is evolving is, you know, I used to be able
to send a tweet six years ago and even though with substantially less of an audience of reach, I had more action because the attention was more serious. Now the fire hose has gotten so intense so those are the variables. From a net-net game of attention, I think it’s pretty close but Instagram is clearly
going in the right direction. They just both act
differently, that’s all. – [Voiceover] Lisa wants to know, “What actor would you want
to play you in a movie

– [Voiceover] Jim asks,
“What’s your opinion “on the auto-reply DM services?” – Jim, I really wanted
to take this question because I’m so glad you did it and asked it and I appreciate it and I want to say that I hate it. It is literally the thing
that I despise the most I have actively unfollowed many of you because I followed you and you did that and I unfollowed you because
it speaks to the intent you have on the platform,
which is to use it as a conversion mechanism, you’re looking to scale
social media in a world where social media, especially on Twitter, is not scalable. If you haven’t figured
out why I over indexed on the platform, it’s because
it’s a non-scalable platform when done right because Twitter is the
only true social network, everything else has
evolved into content push. This is the one place we all talk in a town square evironment and we can jump into
each others conversations and it is not creepy and
when you go auto-reply in a town square, you’re the
guy walking around the office and you’re just handing
people your business card without saying hello and
nobody likes that guy or gal at a conference or a networking event. The blindly just handing a card without even really engaging. I think it’s a terrible move. I think it turns off a lot of people, I think even if people don’t unfollow you, which at times I haven’t
because I’m just busy and I haven’t, you think you got my follow or something good happened, it’s the wrong move. All you had to do was engage
with people that followed you twice for about six
minutes, which is time, I’m not saying it’s not, but you could have gotten the
depth you were looking for. So what? I’m going to sign up for your newsletter and then you’re going to e-mail me and it’s going to go to spam, I’m not getting engaged
because the first taste that you have of someone, the initial context, that first moment, that first impression, when it’s (beep) you’ve lost. – [Voiceover] Tyler
asks, “When have you been

– [Voiceover] Troy asks, “I
work in two different spaces. “How do I use social
media platforms so that “I’m not confusing my audience?” – Troy, this is a very simple question. You adjust to the platform at hand. So we’re very detailed on this show. For Twitter, the way
you don’t confuse them, if you’re talking about
two different things, I’ll, uh, business and
wine talk is you create two different channels and you
have an @winelibrary account and you have an at
@garyvaynerchuk account, Gary Vee, and that’s what I did, or
you just become so branded in both that you feel
comfortable being, kind of, a renaissance man or woman, and you can go that route. But you have to react to the platform. So on Twitter, you just
create two different accounts, and you promote through them. On Facebook though, the
targeting capabilities allows you to just be yourself and
talk to people that act, you can plan, to people
that are 25 to 45 that are into wine and you put out a wine content, and they will like that, and you know, 22 to 27 that are into
podcasts, and you do that, and then they want you
to talk about that thing, so Facebook gives you the
flexibility to target. You know, Twitter does not. And so you’ve gotta adjust. YouTube channel, do you have
two channels, do you have one. This is something we’ve talked about ’cause we wanna chop up
every answer into a question. As a matter of fact, let’s link
up the first one we put up, right the tennis thing. One here. And so, you know… The real answer to this
question, Troy, is you’ve gotta adjust to the platform’s
capability to drive home the fragmentation or
the one channel process, so you go place by place. Pinterest, you can create a board, right, you can have an account, you
can create different boards and on certain boards
you put out content about whatever the hell you’re doing, and whatever the hell you’re
doing that’s different, so you, Tumblr, you can
create a bunch of different kind of, blah, blah, blah .tumblr.com, so that gives you flexibility. So I’m giving you very detailed
answers here, my friend. It’s not super hard, you have
to have the right strategy per the platform based on
the flexibility of that platform to deliver the story. – [Voiceover] Michael asks,
“How do you define hustle?”

“ruin everything, but is
Twitter’s latest algorithm change “going to damage the user experience “and the essence of Twitter?” – Adam, congrats on getting on this show. Guys, let’s give a huge shout out, a collective shout out in the comments, and go on Twitter and
give him a shout out. Adam has hustled, has
asked a lot of questions. He has persevered, he has taken my advice from some other episode recently, where I just say, keep asking,
keep asking, keep asking. He didn’t give up, a lot
of you have given up. A lot of you have stopped
using the #AskGaryVee hashtag to try to get on the
show with your question because after 20 episodes
you didn’t get on. Loser mentality. Winner mentality is
Adam, who has completely over-indexed on asking over and over and over to get on the show. Big props to you, brother. The answer to your question. Life is very simple. Whether it’s for Twitter showing you ads, or Facebook which has
set this up for Twitter ’cause they’re following
that notion of discovery. Whether it’s dating the most attractive guy or girl you’ve ever dated before, but they actually aren’t
that nice of a person. And you actually don’t
like them that much. This is more of a guy thing from what I can tell from my girlfriends, but like that notion, that same psychology plays out on this answer, which is the world is
predicated on the value it’s providing you versus what
it’s doing to you otherwise. Meaning, was that a dog? – [DRock] I don’t know
what happened there. – If you’re listening, that was not a dog, from what we could tell. My friends, it’s very simple. It’s the value proposition, it’s a seesaw. Does it kill Twitter? It kills Twitter for the
people that don’t value everything else that Twitter does, and find seven to 10 more tweets in their stream not
valuable enough. Right? When you’re a young guy, and you get that hottest
girl that you’ve ever dated, she’s so pretty, you don’t care about that she’s like hurting your feelings, and mean to your friends, and not letting you hang out
with your friends at all, you let that all go ’cause you
value the beauty over that, and as you evolve, eventually
if she’s the worst, you can finally, after
the beauty subsides, and you’ve calibrated the
beauty, you go the other way. And that’s just the way it is about life. You love your family so much that you let them get away with so much. That’s the bottom line. Facebook has enough value in
keeping up with your friends, and has a lot of data
to show you the stuff that you actually want to see, and that’s why we’re tolerating it. And you could tell me the
kids are going off of it, and they’re on Snapchat and
Instagram and so are you, and that’s fine, that makes sense, but Facebook’s data shows
the world, it’s true, that we’re still on it at enough scale. If Twitter’s unable to do that, or any other product in the world, Tumblr was very valuable
to high school kids, it was a different creative place, they didn’t make the shift
to mobile fast enough and good enough and they
lost their value proposition when something else came along. What happens when the pretty girl with an awesome attitude comes along? And so the answer to this question, as you can see I’ve used human, kind of like what we all grew up with, kind of psychology, it’s
very simple which is, it’s all about the value prop, right? The second this show doesn’t
bring you enough value, you stop watching. Period, end of story. And that’s what it’s all about. And so Twitter has a
challenge of making sure its product brings enough value that the little things that
maybe don’t bring you value still don’t offset the value. – (speaking foreign language), Gary!

– [Steve] Chase asks “On an average day, “how many impressions do your tweets get?” – Chase. – [Steve] Oh I was gonna say– – Chase, stick there Steve. Chase, this man has done the work, give him the credit. Give him the air time. Steve. What is, what is the answer? – So, his 28-day average is
240,000 impressions per day and that’s 6.7 million
over the last 28 days. – There you go, that is the answer. And let’s give you a better answer to everybody overall because
I’m not sure what that means or if we care, the more
important question is “How many of those impressions cared?” What I can tell you is in 2011
when I had 100,000 followers on Twitter, I was getting more engagement, more interaction, selling more books, getting more people to watch
my videos because of it. This speaks to the thing that I most care about in the world. The supply and demand of attention. Nothing else matters. Going to platforms early on when there’s early tribes there and they’re paying more attention, that is to me the upside of
jumping into Snapchat early. The upside of jumping into
new platforms like Vine early. You look at the first people
that over indexed it on Vine, they are massively
internet famous right now on YouTube and Snapchat and Instagram and other places along with Vine. The ones that are popping now on Vine are not getting to that same level. So, the impressions,
the reach, it matters, but the depth is what matters the most and more importantly, the
attention of that consumer on that platform. When something’s new,
it’s a little more sticky. When a new song comes out, you listen to it a bunch of times and then it gets into rotation. Twitter right now is in rotation in a social media world versus where it was
four or five years ago. So though my top line followers are more, it’s my depth that I worry about and that is a thesis and a strategy that all of you need to
figure out across the board. – [Steve] Robert asks “Back
in the old school days

– [Voiceover] William asks: Is there any strategy behind following thousands of people on Twitter? – There’s an absolute strategy to following thousands of people. I employ it. I do not consume content
that much from Twitter, or if I do, I’m thrilled
to get the real stuff along with the emotional stuff. Too many people are utilitarian, it’s black and white. I’m only gonna follow people that put out good content or things that I’m interested in, because you use it as truly
your news consumption, and I think that’s great. As a strategy for a public figure which I am, Z-list, but I am, it’s incredible how much
it means to somebody when I go and follow them. And I’m very flattered by that. And I get it, because I get super pumped if a Jets player, I freaked
out when David Nelson our third, fourth receiver last year, followed me on Twitter, ’cause
it meant something to me. So I understand it, I
have the empathy for that. So what is the strategy? Guys, you’ve been watching a show we’re on 27 now, I’m in the depth game. I love the width game and I
do a lot of strategies for it, but I’m in the depth game. That’s why I’m doing this.
The unscalable. How many minutes late are
we for this taping today? 15? Right? I got real problems right now. Things are popping up on
my calendar right now. I got problems right now because it’s also a heavy Jewish holiday, and I gotta get the hell out of here before the sun comes down, or I’m in big trouble, and I’m trying to squeeze in, but I’m the depth game. I didn’t skip today, I’m taping for you, because I wanna continue to
bring you the stuff you want. And you know what’s the stuff you want? You want me to follow you on Twitter. ‘Cause it feels good. ‘Cause you get to brag around your friends who are also into social media, or the Jets, or wine, and be like Gary Vee followed me! I get this as a consumption. You know, it’s funny, I look at stars, celebrities, they go on red carpets and they run into another star that just bubbled up,
and the one person’s new, so of course they’re a fan of this person, but then they’re like,
“Oh, I’m a fan of you!” and they’re blown away
’cause they’re still fans! We’re all still fans,
no matter who you are. People that are way bigger than me, when they find out that I tweeted them, or favorite something, or
say something about them, they get so crazy, and I’m like, “You? What?” I mean, we’re all fans forever. And so there’s an absolute strategy in following a bunch of people. It is about giving them
something they want. And when you give people
something they want, they appreciate it.

do you consume and are
there any particular people you listen to? – Thomas, how are you? Thank you for the opening
question on episode 18, little bit a better mood for me than 17. I consume a lot of Twitter, predominantly. A little bit of Facebook newsfeed, a little bit of espn.com. I actually consume a shockingly
low percentage of media and as it comes to following people, who do I listen to? Again, I really don’t really pay attention to a whole lot of taste
makers or notable figures. I’m very within. I’m very selfishly stuck in my cocoon. But this is where I’m gonna
throw you for a curveball and I do think it’s a differentiator. I spend an obnoxious, heavy amount of time listening to my community. Last night, after lots of meetings, right before bed, instead
of consuming stuff as the normal marketplace does, I was reading the comments
that a lot of you left for me in yesterday’s episode. It is more interesting to me to understand what my, the people that I’m lucky enough
to give me their attention, what they’re looking for from me, a little bit about their life. I know that Chef Lizette
is moving to New York. I’m consuming my community which I think is me repaying
what you’re paying me with which is your attention. I’m giving you back my attention and so I haven’t anchored myself, maybe out of pride or bravado or ego to other taste makers or leaders. I don’t do that at all. It keeps me fresh in some way. It continues to allow me to be in my lingo and I don’t really wanna be affected. I’m very in my zone so my
consumption is quite low. I read Techmeme, Jason Hirschhorn’s email for like what’s in the news, but I’m not consuming much and I’m not following much except for you. – Gary, should I still
pursue a degree in marketing

and I’ve got a question for you. The company I’m working
for has a great story. We’re putting up great content
on all our social channels, but we’re not seeing the
engagement we were hoping for. Is it worth it to promote
our Facebook posts, our tweets, and our LinkedIn posts, in order to gain more engagement on what we’re putting out there? What do you think, are they worth it? – I think they’re worth it. Now, I think they’re
worth it if you actually target it properly. So you used promote,
and I would say, target. Meaning, Twitter, you
can target actual words that people are using
to get even more narrow into who you’re trying to target. Facebook dark posts, we’ve ad nauseam talked over these 12 episodes, of Facebook dark posts. I do think you should target, but, and this is why I turned
my face to the camera while you were asking
a question my friend, you’re deeming it to be great content. Maybe it just isn’t. Right, and I think that
that’s a dangerous thing that a lot of people really
need to figure out, which is, you may feel good of how it looks, but the reason I wrote Jab,
Jab, Jab, Right Hook is, is it contextually proper? Does it have the right hashtags? Is it linking properly? Do you have the right amount of length? Are the pictures proper? Are you putting the logos in
the right spots within it? Please triple check,
you gotta check yourself before you wreck yourself, they say, and so please triple check, that you’re checking all the boxes of doing all that stuff properly. Number two, I do believe
that if you can afford, if you’re lucky enough, and
a lot of people watching aren’t lucky enough, but
if you’re lucky enough to have the resources to target a segment, and boost up its awareness. If that content is good, that is gonna spread like fire for
you, and it’s gonna pay much bigger dividends long-term, so, I am a fan of it. – [Voiceover] Erick asks,
what’s the last new skill

– [Voiceover] Ivan asks, do
you respond to posts, tweets, emails, messages, or get your staff to? Some people delegate this. Do you? – Ivan, one of the single– By the way, I selfishly, this
is a humble brag question. Put a humble brag hashtag. (tinkling) Ivan, the thing that I might have the most pride in in the world is that I have responded, that every tweet that has ever come out,
has come out from these two fingers. Every email, these two fingers. Now the content, Mister Stunwin here helps me quite a bit to make it actual English. But it cut– Look, Steve, I mean you’re here. – [Steve] Yup. – And I know you’re not
a sell-out so let’s go. I mean, like, you– – The tweets, the emails– – [Gary] No, not that. – Those were your own words. That I already said, we know. I do get very nervous
that it has to be like my transcribed– – [Steve] Oh yeah. – We have like a lot of– Thanks, Zak. Thanks for heading out. Like we have a calibration of
like, early on you’re trying to help me in my limited
adjectives and like– (laughing) But like, I do put like,
that’s an important part. – Yeah, absolutely it all the– All the basic material
is this guy, 100 percent. I just add the sprinkles. It’s not even sprinkles. It’s just like, rearrange the plating. – He turns it to English, guys. I can’t write for (beeps). And so, at the end of the day, it is something that
matters so much to me. So I do it, all me. No assistant, no social media
person, no Vayner employee that’s really good at capturing
my voice that was my fan for nine years, none of that.