“Wait. How does one deactivate Twitter?” (laughs) Gina? Hey, Gina. It’s Gary. It’s really easy to deactivate
Twitter on your phone. It’s called deleting the app itself. Hope it works for you.

and I’m doing a 59-week,
59 National Park road-trip to celebrate the 100th anniversary of the National Park Service. I’m quitting my job, and I was wondering how I can use social
media to get sponsorships. Thank you. – Darius, you’re using social media to get sponsorship right now, right? Your actions are leading
you to what you want. You hacked your way into the show, and now you’re on the show, and now you’ve got a bunch of exposure, all the people watching and listening. I thought that was really clever. I’m sure five to seven of the viewers also agree that it’s clever. One of those five to seven may
have a business proposition. But I think the number-one
way for you to sponsorship is to search terms on Twitter
around national parks, and see which businesses
are already engaging by putting out content, or
engaging with content around it. And then replying to
them, in a conversation, not throw the right-hook
right away, buy saying, “Hey, here’s a picture
I put on Instagram.” I think content, Instagram, Meerkat. You know, I think these things matter. So, I think it’s a heavy-level of content, putting it out there and creating
some level of serendipity. I think it’s hacking, and
hustling, and biz-devving, which you clearly know how
to do ’cause you’re now on this show and getting that exposure. I think you reach out to every other blog that covers national parks. The top-50 big ones, and just
pound them into submission there and find with right-hooks. In an email form, or
hitting them up on social. And then in the cocktail
party that is Twitter, engaging with companies that have money to spend on sponsorship
that already talking about counter-punching. Already, that’s Floyd’s
shoulder thing he does. Counter-punching and engaging with content in Twitter as it’s going on now. So, that’s what I would do.

– [Voiceover] Hans
asks, “What do you think “about the recent Twitter
acquisition of Periscope?” – Hans, this is a tremendous question. As we are filming this right now, so for everybody who’s listening, I’m gonna have DRock
show Staphon right now, who’s actually filming us and Meerkatting. Staphon, flip over the screen, show the camera, flip over your screen. Zoom in DRock, no, no,
flip, don’t look at you. Show the, there we go, thank you. Yeah, so you know, right now we are, we’re Meerkatting, I don’t
know if you know that, but that’s an actual animal,
you can go back to me. I think if I was Meerkat,
I’d be very concerned. You know, obviously we’re all
enjoying the Kat quite a bit, live streaming, phone to phone, peer to peer is clearly here, but if I was Meerkat, I would be concerned about this acquisition because clearly if it’s got the same functionality, which is what it’s rumored to have, I haven’t seen it yet, but
I will probably test it out this weekend if I get a chance, at South by Southwest. Oh, which reminds me, if you’re
goin’ to South by Southwest, please check out my talk, Saturday at three PM, Austin time. I think that I’d be concerned, and I think that I’m definitely gonna check it out because I should, and because it’s gonna be integrated probably natively into the Twitter app. So, it will be interesting
to see this play out if it’s gonna be a fast move by Twitter to integrate. We’ve seen this before, you know, I remember people saying, “Oh
Facebook’s doing check ins, “Foursquare’s dead.” And it didn’t happen because it wasn’t native to the product, but I do think this functionality clearly,
cause Meerkat’s built on top of Twitter, from the sign in, from the push outs, from the engagement, when people are commenting right now, it’s showing up on Twitter. This is deeply integrated into Twitter, and thus will be interesting
to watch what happens here. I absolutely plan on using it. I see a scenario where
this is really detrimental to Meerkat, I see a scenario where Twitter tries to see if both can survive. I don’t know, it’ll be
interesting to watch, but the acquisition has
definitely caught my attention. I’m paying very close attention, and I plan on testing out the product as soon as possible so I can make my judgements on differences. – [Voiceover] Samantha asks,
“How do your right hooks

for Pencils of Promise and
documenting my daily videos on YouTube, what other
jabs could I use so that I’m not just right hooking for donations? – Hey Bren, as a proud board
member of Pencils of Promise, I want to thank you personally
for your adventures. You know, the jab, content
wise, obviously even this little question had a great
content, beautiful views, India was really taken aback. And so, let’s just show
India being taken aback— – Wow. – And so, that was amazing, and so– The jab that I’m looking
for from you, you know, you didn’t take this biking
adventure for kicks and giggles, obviously the charity component is in you, but it’s not the only thing,
people always do things that are selfish to them at some level, so you want to create
video content and document it. Maybe you’re a documentary
thing, you know, you’re using this great thing
you’re doing as a global jab to maybe bring you awareness
to an opportunity in the future. I want you to take a step back
because I think you’re gonna do all the jabbing right,
right put out good content on Instagram, and SnapChat,
and Facebook and different native, you know, The Book,
“Jab, Jab, Jab, Right Hook” respect the platforms,
and put out good content. The one thing that I think
is missing from a lot of people’s repitouires when
they’re in this world, is the listening, the bionic ears
of what Twitter search is. If I were you, the other jab,
you can do at scale, is to go into Twitter search, and
search people who are talking about Pencils of Promise
and then jumping into their conversation, and
not jumping in and saying cool that you raised money,
like “Oh, I raised $48 for “Pencils of Promise in my school
book fair, fourth grader.” Tweets, right, or the
mom of the fourth grader. You don’t jump in and say
cool, “I’m doing this, “watch this.” That’s too much of right hook. You jab within the listening, oh I like that. You jab within the
listening, and so what you do is you jump in there and
say, “That is phenomenal.” And just by you interacting
with that person, they’re gonna maybe look
in your profile and then they’ll see your latest 3
or 4 Tweets were around this content, and then you’ve
really double jabbed into the funnel of that donation, right, you jabbed within the
listening. You jabbed with the content, that
became the gateway to the donation, or whatever
you’re trying to achieve the awareness, so a shit load more
Twitter searching, I think would be a tremendous opportunity.

“We’re an improv comedy
group that performs both in “New York City and throughout the country. ” How do we use social media to get input “about each town we’ll be
performing in ahead of time “so that we can create unforgettable shows “full of in-the-know references?” – Broadwaysnexthitmusical, let me answer this question for you, it’s called a very simple tactic
that I used to overindex in social in 2007, 8, and 9. It’s called listening. You go to twitter.com/search, and you search the zip code of the town you’re coming into, and it will show you every single person tweeting in that town. You read the comments, and
then you make references to being “in-the-know”. You’re welcome.

– [Voiceover] Matthew asks, “You said Pinterest and Twitter
speak different languages. “Is it wrong to have my Pinterest account “tied to my Twitter account
so when I post to Pinterest “It auto-posts to Twitter?” – Yes, Matthew. It is wrong, but it’s not super wrong. You know, automation has a part where, you know, I continue to test what’s scalable, what’s not. The reason it’s probably wrong is you’d probably get a lot more value and we all do it, I do it, I
continue to test the wrong way to make sure about the right way. For example yesterday I put, you know, we have started putting out pictures that are completely native
to Twitter in the forum. Yesterday’s photo of me and AJ, you know high five surround yourself
with people with permission. In the old days, excuse me. In the old days I would have put the
Instagram link in Twitter. And it would have looked like
crap in that crazy screen that is Twitter. It would have had a link to Instagram. You know, Twitter has made
Instagram not native upload. And I would have drove
people to that photo. But now with the original piece of content that got a great engagement. Over 100 retweets and favorites yesterday. And I accomplished the storytelling
that I wanted on Twitter instead of using Twitter as a distribution to drive towards Pinterest for the added efficiency
that created automation. Automation’s great if you’re just trying
to make things happen. Meaning like if you’re just
trying to get the task done. But what about the result
that you’re actually trying, like why do you tweet? You tweet to get your message out. And thus, you need to make content native. So I would say it’s wrong. Because if you take that same pin, whatever you’re trying
to achieve on Pinterest, and you cropped, what’s the crop area, we don’t, none of the
designers are here, right? Dammit, you know. If you cropped it
appropriately by default, let me, they took my phone too. If you cropped it
appropriately it’d do better. So the answer is yeah, it’s a mistake. – Hey Gary, Mottel from Twitter
here and I wanted to ask you

nothing but apologies, such as Comcast. Should they take a break from
Twitter and fix their product?” – Yes. And even if your product
is completely broken you shouldn’t be in full apology mode at all times. – [Voiceover] John asks,
“Blackberry used to be socially hip.

– [Voiceover] Abram asks,
“How do you optimize the use of hashtags for campaigns? Hashtag.” – Abram, this is a great question. I think we can get very
detailed for the VaynerNation on this. Hashtag culture is very
very important specifically to Instagram and Twitter. Let’s start there. That is really the two
places it is massive and on some level, Pinterest as well. Less on Facebook. Tumblr, for a while there
it was very very important. Snapchat, not at all. LinkedIn, not really. We’re really talking
Twitter and Instagram, first and foremost. There’s another question that’s
going to be on the episode, in a couple of questions where
the guy used 17, 18 hashtags as his entire post. I think hashtags are an
incredible way to get discovered, I think it’s important to
think about it two ways. I think you’re asking, how do
I get my hashtag going, right? I think. Even if not, by answering
that it’s going to help a lot of people here. I have the #AskGaryVee
hashtag, #AskGaryVee, Gary Vee Show I use on
Instagram and Twitter. I’m really just using that
for fans that are looking to go down the rabbit hole
more than getting it away for awareness. You’re saying for a campaign,
and I think people really need to understand a couple of things. Number one, hashtags are not ownable. Let’s just, I’m going
for, podcast listeners, I’m going for a big dramatic pause here. You should have seen the way I reacted. I’m going to do it again. It’s important that you understand this. It is insane to me that
people in 2015 still think they can own a hashtag. I walk into tons of meetings
where the brand’s like, let’s own the hashtag #GetEm. I’m like, what the hell
are you talking about? First and foremost, any
hashtag you can create, tomorrow I can jump in and make a hashtag. We can remember all the way to
the infamous 2008 or ‘9 time when Skittles put out that
hashtag and then people started putting things that were
very crude against it, because Skittles homepage
was a filter and a stream of everybody using the
hashtag and then, you know, body parts and rude and crude
things started showing up on their corporate page
because there is no ownability around a hashtag. My answer is this, flip it. Instead of trying to own
or establish a hashtag for a campaign, look at the
hashtags that are trending and very popular on the
two main platforms already and try to figure out
how to reverse into them by putting out your piece of
content, storytelling, and then using three or four hashtags
that are riding the wave. I wrote about this a million years ago, riding the wave of a hashtag. One of my first Mediums, I think. That’s the answer. Reverse it, don’t try to establish one, ride the wave of four or
five that are working, that tie in and be creative
into what you’re putting out. – [Voiceover] Leonard asks,
“You’ve talked before

“Gary, in episode 63 you say you
watch and can tell if people are hustling. How do you tell? Engagement, frequency, or gut?” – Austin, that’s a great question. I love that recall to
that long, long, long time ago episode number 63. Yeah, this is how I do it and it’s funny I’m in love with this answer by the way, I’m giving you
a pre-alert that I think the answers on this show
are going to be really good. I feel up for today’s answer. I’m going to go even deeper. I remember why I started
this show, which was can I go deeper on all
my quotes for my fans. I’m going to challenge
myself in this episode to go deeper both in the tactical
aspects and the theoretical aspects. And what I mean by that, clouds and dirt by the way, what I mean by that is
how do I figure that out is very simple. It starts with the fact
that I put in work. So, when I go look at your Twitter account and your Instagram account, I will actually click your posts. I will actually look at all your posts. I go to everybody’s, if you go to a Twitter account,
you can hit their profile and then you can say
‘view all with replies’. So, if you go to my account,
twitter.com/garyvee, you’ll see all my non-reply
tweets and be like, oh Gary’s pushing a lot of these up but if you click on ‘with
replies’ all of a sudden, you get a much deeper picture
in to what I’m actually doing on Twitter, which is
I’m engaging at scale with my community. So, when I get pissed at all of you, one of the things I’m
looking at is I’m like, oh look at all these 15 people
that I just spent the last 35 minutes looking at when I
click their Twitter account ’cause they just engaged with me, I’m double-checking so I
just click very quickly usually I have my phone. Ok, cool, you say hello. Let’s do one right now. Real-time, baby. Let’s do one right now, very simple. This is going to be interesting. Somebody’s about to get really called out. So, you open a Twitter App, right? And, I go to my notifications I’ll look and I’ll be
like, social media twit social media TWTR, this dude, I asked, how long have
you been following me, a lot of you answered,
thank you by the way. So, I’ll click in and I’ll
look at him and I’ll say, ok, 1080 and then I’ll look
at what he’s actually doing and I’ll see he does a lot of retweeting, ok that’s interesting to me. He’s doing a ton of retweeting
’cause that’s his account. So, that gives me a
sense of what he’s doing I’m going to skip ahead
’cause he’s playing that game. Now, Christin will say,
great point by Gary Vee. Thanks Christin. And, I’ll go into here, I’ll
see she has 7,000 followers that’ll give me some information and then I start looking at
what she’s doing and she’s engaging, she’s engaging, she’s engaging, here she’s retweeting,
she’s hitting that person up I love this, saying to
someone they love the new profile picture. This is starting to give
me a sense and actually Christin let’s give her some daps, can you zoom in the top right corner? Are you able to do
something there to give her some daps so she gets some peep love? So, she’s doing a good,
solid amount of engaging, she’s doing some nice, solid retweeting, she’s actually really engaging. If you look now, over
here, DRock, this is very faint. All the way in the right
where it says one hour, one hour, two hours, can you
see that on the right here? It’s very small. But, what I’m seeing is that she’s this is all happening in
the last two hours, a lot. Heavy engagement. She’s crushing the engagement there. So, then the next thing I’ll do, this is work. Like, if anyone understands
how do I know? ‘Cause I’m putting in the work. Next thing I do is I hit her
URL on her Twitter account which is radical.social and then this pops up
and I’m looking at this. Is this her blog, is this where she works? I don’t know yet, but
here we’re about to look. Now, I’m looking and trying
to figure out what is this and if I don’t figure
it out quickly, I’m like I don’t know
what this is, I’m out. Looks like her blog. So, these are the things I’m doing. I’m analysing. I’m looking at the other things you do. If I was looking at my Instagram,
I’d look at the pictures what does that person put out. What I’m seeing my friends
and the reason I called out so many people is; one, I’m
seeing the far majority of people only in the right hook business. Thanks to Christin here, I’m
in a good mood ’cause she’s jabbing the shit out of it. So, that’s great. But then there’s other things. Is she throwing right hooks? Is she trying to drive people? ‘Cause the right hook is
part of the jab, jab, jab, right hook, which is the overall thesis. Put out great content,
create value up front convert it into business
and so, when I see people and I see a lot of you asking
the same questions about your coffee business, your
catering business, all this, I’m trying to see if
you’re doing that mix. Are you only right hooking,
are you only jabbing, are you driving people successfully, is your website responsive
’cause it’s a mobile world? I do this. As you can see, that alone I’m not even done with Christin auditing. That alone is 5, 7, 9 minutes. That’s insanity in a
world where I’m so busy but that is the reason
so many of you follow me. I truly believe that. I believe in this karma, zen aspect to it that I’m capable of giving
great answers on this show ’cause I know you way
better than you think in a world where every
one of my contemporaries that’s at my level whatever
that is, thinks that the last three minutes of this
show, the things that I do with my time in a world where in my inbox, let’s break this down. Let’s understand what I’m talking about. In a world where I’ve got
all these emails right now, some of my clients are going
to get upset here I think, here’s a very important
email from John the lead developer at Wine Library
about a new program that we’re about to launch, from
Friday not answered yet. Because I’m looking at
Christin’s Twitter account. Nobody, no business person
thinks that’s the right move. None. And, so I think if you want to pop, if you want to be an anomaly, you’ve got to act like one. – [Voiceover] Andre asks, “Gary, I’m interested
in your thoughts about

with You Too Can Be A Guru. You asked for more questions, here’s one. You’re going on vacation. So, you’ll be gone for, let’s
say just for this scenario, more than three days. And the question is, do
you schedule your Tweets and respond when you
get back from vacation? Do you schedule your Tweets and then respond as you’re on vacation? Or do you just not Tweet at all? Remember, ♫ You too can be a guru ♫ Thanks, Gary. – You’re welcome, Bridget. I think it’s number four. You Tweet, and you respond. ‘Cause that’s what I did. I was just on vacation for two weeks. First of all, you never schedule. I’ma say it again. Never in your life schedule a Tweet. Here’s why. You’re on vacation for three days, you schedule a Tweet of like, “Hey, what’s your favorite book?” And at that exact moment, we have the next national-tragedy
happen at that second. I had multiple friends schedule Tweets during the Boston Massacre. So, here’s the Boston Massacre; it’s a terrorist event on US soil. The whole world shuts down, right? And my friends are Tweeting like, “You should buy my new book.” It was disgusting at best. And it was just devastating. And that’s the extreme. What about, like, a lightweight version? Like, you schedule a Tweet, and right at the moment, on Twitter, The Cowboys score an important touchdown and the governor of New
Jersey is bouncing around and hugging Jerry Jones and that’s all that anybody
wants to talk about. And you’re a Cowboys
fan, or from New Jersey, and you’re Tweeting about like, “What’s your favorite book?” And it makes you seem out of touch. There is no value in scheduling a Tweet. I’ve never done it, I don’t believe in it. I will never believe in it, period. Now, you’re more than welcome, like I have on half my vacations,
to check out completely; and I highly recommend that. I was so excited about doing that. I told you that’s what I would do. But unfortunately, or fortunately, I caught the Wine Library-bug, and I enjoyed myself talking about wine constantly on my vacation when Xander and Misha were in the kids’ club and doing their thing there. Or, you know, while Lizzie was
getting ready for the dinner. Or, finding my pockets going my way. So, I think that it’s a personal thing. But, boy, do I hate, ♫ Do I hate scheduling a tweet ♫ Like, don’t do it. Please, don’t do it. Question of the day.