is a great question selection pick the
South incentive to the team because I felt that I finally had picked
up my rhythm and momentum on Instagram if you look back at some point when I
was really pushing that narrative as a function of this show I was hoping the
thirty forty fifty thousand dollar range not the following matters but they get
on the internet matters a little bit more because I feel the attention
grabbers there and everybody seeing everything but rather have a hundred
thousand there then maybe a million per cent email list or million Twitter
followers some with believing in Instagram I knew I needed to build it up
and really I created a function on this show to create more awareness more
behavior more interaction between me and you and Instagram and you and your
friends on Instagram finding out about me on instagram so it was very tactical
very strategic I stopped asking because I feel as though I’ve gotten to a place
where I got a better kid in some momentum there’s ads now I don’t want to
create unlimited friction with you in the eye and myself so like I want you to
be able to ask questions the way you want to ask them so it was a strategy in
a moment in time for three to four months I executed wanna eat out of it
and I want to make strategy in researching this question is a very
evergreen to everybody and make them understand that strategies have life cycles what works
for you three forty years ago where 34 months ago or 34 days ago can be debated and switched and I i
think way too many people find something that works for them and they milk in
until there’s nothing left in the account was asked what service do you use to
make these amazing images charles is a

– [Voiceover] David asks,
“What would you do “if you were the new CEO of Twitter? “How would you turn that ship around?” – David I would do a couple things. One I would recognize that
the data that we’re collecting on a daily basis is
disproportionately valuable to a lot of real time marketers
and real time data analysts. You saw Bloomberg Twitter
JV come across the headlines for me I haven’t read it
yet but that’s exactly where I’d go putting my
money where my mouth is. I invested in the company
called Data Miner years ago that I felt Twitter would or should buy or become a big company
on the backbone of that. I would also recognize that normal people don’t understand Twitter. Twitter as a product is
not as easy to understand as Facebook and Instagram
and that is a friction point. When you look at the data
that shows how many people have signed up for Twitter
but then have not been active that’s a vulnerability. So I would hire the
single best product guy that I could, or gal,
and so product person would be very, very, very high on my list. I would not guess, I would
poach with all my ability with disproportional
economics and give them as much stock as I had to from
a Facebook or an Instagram or things of that nature. I would probably make
a very aggressive plan. I would change the logo of the bird. I would probably change it to a cat and have the cat eat the
bird as a symbolic notion to it’s a totally different company. So I think you’d need a branding play that would change the optics. So I would change the
logo from a bird to a cat. I would tell Wall Street that they should start
selling my stock now because I’m not gonna be a CEO
that’s gonna confine itself to making numbers on an
every 90 day basis and that I have empathy for that’s
how they have their business and I probably only would
have gotten the job as CEO of Twitter if I communicated
that to the board and the biggest stockholders
who then clearly, weirdly allowed me to go become the
CEO ’cause they wouldn’t care about their stock price
over a 24 month period. ‘Cause it would go way, way
down because my behavior’s more predicated on business building not so much Wall Street appeasing. So there’s a lot of
things that I would do. I would also recognize that Twitter is one of the true social networks. That the value in listening
is very big on Twitter. Whereas Instagram, Pinterest, Facebook, Tumblr they are, Snapchat,
it’s pushing content out. It’s more of a content
management system, a CMS, where Twitter has a lotta
listening capabilities. It is where you have a conversation. It is the place you go for
now when something happens in the world ’cause people wanna talk. Starting to move a
little bit in Instagram, there’s some of that behavior. But those are some of the
top line things I would do. – [Voiceover] Kamil asks,
“How would you raise money

– [Camera Man] It’s rolling. – Oh, it’s rolling. Gary, Eric Decker. – [Gary] Eric Decker. Jersey right there. – I want to know how can
athletes use social media to expand upon their brand. – Eric, I think one of
the biggest, first of all, super pumped you and B Marshall tag team. I love this. Best receiving
core we’ve had in a long time. Probably since ’98. I think athletes need to engage
with their fans a lot more. You know, just pushing out like, “Come to my nonprofit event.” “Buy my jersey,” “Support my friend.” You obviously have a
celebrity spouse as well. So, bring exposure to her stuff. All celebrities, not just athletes, are always pushing,
pushing, pushing, pushing. Like, you know, “Come and see my stuff,” “do this stuff,” “do this
for me,” “do this for me.” How about doing something for them? The amount of people,
Eric, right now on Twitter that are saying, “Eric
Decker, can’t wait.” A lot of people saying,
“Eric Decker, you’re so hot.” You know, why don’t you engage
with some of those people, and literally just use Twitter
video, like I love to use, grab your phone, go to Twitter, reply. I’m gonna do it right now. You know what? DRock,
I’ma do it right now. Let’s just randomly pick somebody. This is the way to do it, right? You’ll probably edit and
do whatever you’re doing. Here we go. Just hitting notifications. Boom. There we go. Let’s see who says something. Here we go, D-Rock said something. DRock, get out of here. Let’s just find something here. All right. Let’s keep
going. Just scrolling. A lot of regramming. Let’s
see if somebody says hello. Dustin Riddle, “Gary
Vee, have a great day.” So, I hit the reply button. I hit the camera on
the bottom left corner. I hit the camera on the top right corner. I switch it to camera mode. I flip it to selfie mode, and now I forgot the
God damned guy’s name. Son of a bitch. Let’s exit out. Let’s go back. Done. Dustin, got it. All right, Dust. Here we go. Here we go. Yeah, that’s what happens
when you do it live. Dustin, video, camera. Dustin, it’s Gary Vee. I
appreciate that, brother. I hope you have a wonderful,
wonderful weekend. Thanks, man. And that’s it. And now, I’m actually
bringing value to Dustin. Eric, the amount of people that when you wave to them in the crowd, or you throw them a glove, or you say hey, they go crazy. You can scale that. You can scale that on social
and create real depth. You know, real depth. The amount of people that
I’ve done those videos for and just engaged with and said hey. Then the next day go out and
buy Jab, Jab, Jab, Right Hook. Or when Jason Glenn,
number 58, special teamer gave me some daps at a Jets Patriots game, when I was on the field and just said hey. The next day I went and custom ordered his jersey at $100 bucks. That is what’s happening. It’s very easy for you to get
into the trenches of Twitter at scale and engage with your fan base. And I highly, highly recommend that.

@DylSell on Twitter, and I
have a question for the show. – DylSell. – DylSell. – Recently I’ve heard plenty
of social media experts, mainly spurred by Mark
Cuban and Evan Speigal. – Oh okay, they’re real people. – Are you for deleting the
history of their tweets and other past social media posts,
because they say that the context is out of play 8
to 10 months in the past. I was curious what your
thoughts are on this, and if you have a counter punch. Thanks Gary, love your show. – Thanks brother. I don’t think I have a counter punch. I actually agree with both. I think, first of all, I do
think that Snapchat is the closest thing to real life communication, like everything you say
to your friends doesn’t get recorded for life. I think that’s why Snapchat exploded. When I finally made that realization, I’m like, wait a minute,
this is actually the real way we communicate, that’s when
it started getting exciting to me, that’s why I started
in late 2013, mid 2013 starting to get really bullish on it. You know Cuban with
Cyberdust, Evan with Snapchat, I know where you’re going
DylSell, I think that, I think that it has a place,
and I do believe that a disproportion amount of
the content deserves to be in a place where it disappears forever, however, I think there’s enormous value, as a matter of fact, yesterday
was one of my favorite moments in a long time in my career. Somebody tweeted, sweet
red wine is starting to explode in the U.S. I made that prediction
on a Wine Library TV episode, seven years ago,
and he linked towards it and it was fun to see a
younger, less fit Gary, make a tremendous
prediction about where the wine market was going, and
so I think that there’s content that I think, Is anybody here devastated
about the fact that they have these great pictures,
or videos, or comments from three, four, five, six years ago? No. Both, the answer is both. But it’s not an all or nothing. And definitely the Twitters
and the Facebooks created this kind of all, forever, and
I think the reason Snapchats working, the reason Cyberdust
has value and is working, is because they play in the
ying to the yang and this and that, and so, that’s that. I think they both work. I think they both have a place
at the table, and I think there’s probably, you
know, this is why Beme, and Meerkat, and Periscope, live and real time content has a place at the table, and there’s probably some sort of fourth thing I haven’t even thought about yet that has a place of the table. There’s a lot of seats at the table my friends, and I think people
get way too all or nothing, and they don’t realize
how many chairs there really are. – [India] That was beautiful.

House of Jerky. I wanna let you know I tried that thing with telling everybody
thank you with a video on Twitter, and it has
worked better than good. The problem I’m having
right now is I’ve got so many new tweets coming in, and some new people following me. It’s becoming a little overwhelming. How do you handle that? Thanks, take care and have a great day. – This is an interesting
question House of Jerky. This is a very interesting question. The truth is, I can never fake the funk on this show. I think one of the
things that works for me is my reactions are always my reactions. Since I’ve already seen this video, I’m not as pissed as I was three weeks ago or whenever the hell I saw it where I literally, House of Jerky, and I love you. Literally wanted to punch you directly in your mouth, because
this really pissed me off, because Jesus Christ. Hey, help me fix my business
and make my business better. Cool, here do this. Awesome. My business is better, but
now there’s too much of this. It is so insane. And again, you’re such a lovely dude that I don’t want, I’m
doing this never just. By the way, I’m never
answering these questions just for the person at hand. It is the collective answer. I hope and I mean this my man. I hope you’re being
tongue in cheek with me, and you just wanted to get on the show. I really hope, because if you’re not being tongue in cheek with me you’re an insane loser. Anybody and anybody, anybody who has a problem with too
many things going well are prewired for failure, and that hurts, and I really, the truth is, the reason I probably took the show. I can taste that that’s not your case, but I do think that there’s many people listening and watching that are the case, and the thought that
you could ever complain about success is so insane to me and listen, maybe I
have a visceral reaction to this because business
associates have done this with me in my career, and I can’t there’s so much to complain about that is valid, if you’re willing to. I mean, this show as you can
tell, I’m not even interested in doing that at all. I’ve said on this show, the biggest thing I admire in the world
is my mom’s inability to complain. It’s something I’m massively proud of. I really try not to do it, and the thought to complain about, hey you gave me a tremendous piece of a business strategy. Stick with me here for fucking free stick with me here. It worked. Good things are happening to me. Good things are happening to me, and now there’s too much
good things happening to me. Help me reconcile this good
thing that’s happening to me. That is bonker shit USA. That is insane, and I right here, line in the sand, on this show to you Vayner
Nation am telling you that is a line I’m not
allowing you to cross. I am not allowing you, you, any of you ever in your life, ever. I’m choking it the fuck out. You are unallowed, if you wanna be homies, friends, even borderline acquaintances, you are not allowed to
complain about success. Let me help you with your problem. Shut your fucking business down, because if you’re gonna
complain about good things happening, you’ve lost. That’s insane. Complain when you’re
down to your last penny, not when you have too many customers. You know what you need to do? Stop bullshitting. Sleep less, fuckin don’t watch TV. I don’t know. Don’t make a video with Gary Vee, answer somebody’s fucking question. Got it?

– [Voiceover] Eduardo
asks, “I don’t understand “why I barely see @garyvee
in my Twitter feed “but all over on my Facebook account.” – Eduardo, great great
statement, great question. And the answer is because
of the attention graphs. What I don’t think people
understand is Twitter’s firehose, and this not
withstanding Chris Sacca’s amazing rant that I haven’t read so
I can’t even say that it’s amazing but the amazing
feedback to his amazing rant. He’s one of the great
investors of this generation, a good friend of mine,
I’m dying to read it. Chris, I promise, I will read it. Probably late August
when I’m with my family. While they’re sleeping
and I’m being a good dad but I have a chance to read. I think Twitter’s
firehose is just noisy and I’m tweeting away and I
think I even double checked that one to see if you were
following me and you are. It’s just busy and there’s
a ton of shit going through your stream and you’re just not seeing it. And now that I changed my profile picture and you don’t see the pink in the corner, you’re really missing
it so Facebook just has more attention as does
Instagram which is the best at this game,
Snapchat some level especially since you’re
holding it but using stream terminology, the
streams, Instagram one, Facebook two, Twitter three,
a lot will jump in and leave comments on this episode
of no for me it’s Twitter and I get that, people
that have done a better job keeping a small group of following down. But as an overall big data play, Facebook is winning that game,
it’s more obvious. I just think, even like
the UI, UX Facebook posts are bigger, I just think
that, I think Twitter’s noisy and I think the reason
I picked this question, cause I did forward
this one to you India, is because the question
is the point that I’m trying to make which is
you’re noticing it more because your noticing it more. Think about that.

“How do I use Twitter search for something “as unique as elevators?” – That’s a good question. I love talking about Twitter search, it’s something we haven’t
talked about in a long time. I think Twitter search is the most interesting
functionality in Twitter, maybe besides video replies, which I’ve been knocking out of the park. I think that that’s a tough one. You know, first of all, is it elevator repairs? Are they selling elevators? – [India] I think that it’s, What are they doing? To me, you know, Twitter
search is amazing, but there’s clearly certain
very narrow niche things that may not over index
in that environment, you know, I see India’s doing some work to try to figure this out. If you’re doing elevator repair or selling elevators, you know, Twitter’s not going
to be the most fertile grounds of people being like, you know, I feel like I’m building
a building right now as a developer in 2015, to, – [India] They make them
and they do the upkeep. – Yeah they make them and upkeep them. You know, I don’t think these developers, in today’s day and age, maybe in 20 years, something like Twitter, but I don’t think a developer’s like, “Hey building a building, “wondering what to do with the elevator.” You know, I think you’re better off going into the content game, maybe creating an infographic
of like seven unknown facts of elevator upkeep, and then
making that a Slideshare and a Pinterest pin, and then directing it into LinkedIn, and running ads against the
people that make those decisions you know, at developer firms. So I don’t think Twitter search is probably worth your while, I think the other thing you could do if you decide to make a very
heavy consumer-facing brand, I think the one whitespace for B2B people is to make some, make
really intriguing videos that aren’t boring, that could create
general awareness, right? I think general awareness, when you think about
Intel, it’s a chip, right? But there’s general awareness around it, and you start looking for it. There may be a play
where you make videos that are, whether they’re funny, whether they’re intriguing,
thought provoking, emotional, videos for B2B companies that create mass awareness, that then allude to, we’re
sitting in a room as developers, and saying, you know, we’re
building out the scope, and of course we’re
looking at RFPs and RFIs and looking at, like the cost, but, you know, having
our brand top of mind is good to even get into that play, and that’s branding versus sales. Twitter search is
a non-recommended play, in June 3rd, is it June 3rd? On June 3rd, 2015, on elevator manufacturers
and service providers, not a recommendation. No, no, no. – [Voiceover] Jason wants to know, “Who do you ask when you have
life or business questions?”

“who specialize in social media never have “a clear cut social media
brand except tweeting links?” – Matthew, Matthew… Matthew Roth, thank you so much for asking this question to the world,
that I just jumped into and rode into the show. I agree 1,000%, I’m flabbergasted. As somebody who wrote a book called The Thank You Economy, that
talked about engagement, and all the social media,
this was 2011, where I was definitely
supply-and-demand-wise at the top of a pyramid of social media experts, I’d like to think I still am,
but I like separating myself by actually putting in the work. It was stunning to me how
many people were like, “Gary Vee, that was the
best book, you’re so right, “you’re so right,” and I jump in, look, they never replied to anybody. Like all they do is go
around and just share links trying to build up, literally, want to talk about not
understanding the game that matters. Literally their behavior was caring about how many followers they had. You want to talk about an
action I will never care about, it’s how many top-line
potential awareness I have. Width, I care about the depth. I care about the 24 people that jumped on this last week and watched 40 episodes and really care and really
intrigue and see some value. That’s what I care
about, it’s about depth. 24, 24 people, that’s how
much I get excited about it in a world where people
wanna, I’m gonna get to 10,000, I’m gonna get to 100,000. A lot of social media professionals share a crap-load of content because it gets re-tweeted and that’s
how they get followers, not recognizing, what is
that behavior towards? I mean, just to remind the market, I was you know, what I did
by speaking about the future, social media, duh, duh,
duh, was that it allowed me to build a business. Allowed
me to build a foundation off that thought leadership. And it was a clear-cut
plan, right, it wasn’t like super like, oh, how did
we get here, oh weird, how did we get here. No, it wasn’t any of that. It was understanding that
my behavior had a map, what I wanted to happen, and by the way, even this in itself in five
years when you watch something that I put out will make
sense that this wasn’t even the end goal, the end
goal is not to build a hundred million dollar a year agency. And so, I think the reason they suck, is ’cause they suck. I think the reason that a lot
of social media professionals suck is because I think a
lot of real estate agents and a lot of SEO experts
and a lot of like, whatever’s hot let me jump on it, people jumped on social media because nobody knew what the hell it was. And there’s a lot of players
who jump ahead of things that nobody understands
and tries to collect fast nickels and pennies during
that indecisive gray period instead of looking for the long dollars, or the long Benjamins
as P. Diddy and B.I.G.,

to reply to people, what about brands that don’t have a face? – Ben? – Ben. – Ben, that’s a great question. I think you create a face,
and you can create a face by renting a face, a la celebrity, or an influencer, or you
could go the Tony the Tiger or the Jolly Green Giant route, and I still think that Leo Burnett 2.0, Leo Burnett is the classic
ad agency in Chicago that was really known for this, creating these characters,
the Marlboro Man, the Keebler Elves, I think companies are not doing enough of create something out of thin air, and then allow it to be the face. I think it’s time that we brought back caricatures in businesses. And I think you could
do it in a lot of ways. I mean I think we see it
with like, app logos, right, like, it’s a little koala
bear, it’s a little elephant, like turn that person– that person, turn that thing into an animated character. I think it’d be really spooky slash rad if some, you know, chick
with a huge elephant mask was like answering you on– And obviously, look, you
can answer in human form, the way I do, or you could actually create the animation of that person– I mean, I think an animated
character replying in video form on social would go bonkers and explode. And so those are the two ways, very practical advice, rent it, with a celebrity, hey Drake, do this for us for the day, and people would be pumped and your siphoning Drake’s equity, but you’re renting. Or, do the hard climb, create out of thin air
the next caricature. (murmuring)

– [Voiceover] Bruce asks, “Why is Twitter “so much like a wall
in a public bathroom?” – Bruce, this is a tremendous question. I think the, I would argue that it’s not. I would argue that Secret was more like a public bathroom because you don’t know who wrote it. And I think that what’s scarier probably by your rant is that people are actually putting their
faces behind these comments that you think are so lame or interesting or aggressive or however
you’re positioning it. So I would argue that they’re not. I think that they’re, Twitter’s much more like, you know, a cocktail party where people are just making statements or a gathering of friends or you know less of the bathroom stall. To me that’s Secret and all the other anonymous, Yik Yak, and all the other anonymous place. That’s more the psychology. You write something that
nobody can attribute to you. Bathroom business jargon.