– [Voiceover] Tom asks,
“How’d you girls get hooked “up with Jake Udell?” How big of an influence
has it had on your career?” – High school.
– Yep. I graduated with Jake Udell. Jake was in my science,
what was it? Which science class?
Was it biology? All I know is I got a D. Got a D. (laughter) And Jake you were
actually if you want to talk about your music career. You were pursuing
being an artist. – I was an awful rapper.
Like the worst. DJ Khaled and DJ Drama
actually posted my mix tape. – Why didn’t you just
put in the 10,000 hours? – I did. I did.
– And become– – So here’s the thing
I gave up on my 10,000 hours as a musician– – Because you
didn’t have the talent. – Okay, I’ll admit that.
– Jake has this swag. – See here’s the thing, I made
a pivot and said okay– – Because you were smart. Because not everybody
can do anything if they put in 10,000 hours. – I actually believe, I believe
that if you put in the 10,000 hours it can happen. I’m not saying you can be
performing at the Grammys but you can it’s possible
to have a hit record. I believe that can happen. – Okay. Anything can happen. But it doesn’t
consistently happen. To me that’s the
point which is like– – That’s what’s so fascinating
about what Malcolm said though. Malcolm said he couldn’t find
people that have put in the 10,000 hours that
hadn’t made it. Of course ’cause their stores
weren’t known because he was trying to find them and
he couldn’t find them. – How many hours did
you put into rapping? – Oh my gosh.
– Exactly. – Not 10,000 though,
not even close. – But that’s impossible. If you suck shit at something
and you put 10,000 hours you’re not going to become
one of the greats in it. – Right.
– I was a better marketer. – There’s enormous amounts of
kids, every single kid that tried become a professional
athlete that didn’t become a professional athlete which is
almost everybody put in all the hours from first grade to
senior year and didn’t make it. – 10,000 though? That’s the
thing when you look at that– – I don’t know the math
on what 10,000 hours is. – Did I spent 10,000 hours for
my rap career or was I 10,000 hours in the studio? I was definitely not 10,000
hours in the studio trying to be the best rapper.
– I love Malcolm. Nobody can convince me. If that was true then we should
tell every six-year-old right now to spend every minute of
your time on the number one thing that you want to be and
you will become that and that is absolute bullshit. – I think that’s
absolutely true. – So you think if I take a first
grader right now and say you’re going to become a
world-class surfer– – If he wants to be. – if he or she wants to be than
you’ll think they’ll become a world-class surfer? – That’s so tough. I think they’ll find
their career in surfing. I think that’s a logical great
decision that six-year-old. – And you’re saying that because
you found your career in the music industry whether or not
you were trying manage or not. – The thing is the guy before,
the first question he was asking about– – Nobody wants to be a manager
when they want to be a star. – I do.
– No, now. – Oh yeah.
– When you were 11– – I believed in them more than
I believed in myself so that was the turning point. – Because they had talent.
– Yeah. They’re good. – I think that that’s the point. I really mean that because you
have to understand where I’m coming from and where my energy
is coming from. Right now we are looking to the greatest era
of fake entrepreneurs ever. Every single person that is
under 25 is coming out of school and they’re like,
“I’m an app founder.” I’m sure you talk to these
people everybody’s a fucking entrepreneur and they just think
because they’ve said it and they’re gonna put in the time
and effort that automatically makes them a successful
entrepreneur and that’s the key. Which is you can be anything. Do I believe if I put in 10,000
hours into surfing that I’d be a good surfer?
I sure do. Do I think I could
win the competitions they have in Hawaii? No, I do not. I think there is a secondary
thing that has to happen. Look at the NBA. You mentioned Adele, what
about the 12th man on the Heat. Right? He’s one of the best 300
basketball players in the world but and he’s made it but what
about a person right after that the person in the D-League that’s making tens of
thousands of dollars? That guy is literally one of 500
best basketball players in the world but hasn’t won,
hasn’t made it by the Malcolm categorization. And then you have just millions
of people, there’s millions of people that are trying to make
EDM and hip hop music right this second and so many of them
can’t succeed in the marketplace ’cause the talent is a variable. I really do believe that. I just don’t see how one
doesn’t understand that. There’s so many
people that want it. There are so many people that
put in those hours in so many things and especially in music
and sports which are very high glossy, exciting things to be in
society like I don’t know. I’m fascinated by the talent
conversation because I think it is a dangerous conversation because I was picking
and prodding. The reason I’m in a good mood
as you’re talking a lot more now about self-awareness. I think a lot of kids right
now are getting eighth place trophies and they think they are
good enough and then the world hits them in the face and that’s
what we have so much depression and other things that people
don’t everybody was a “rah-rah.” Everybody wants you can do it. Nobody understands that when
they don’t do it what happens that kid’s psyche.
– Mhmmm. – I think part of being a
successful young person is you get the opportunity
to make those pivots. You get the opportunity to say,
“Okay I’m in eighth place maybe “I should become a coach. “Maybe I should change
my career progression.” – When you’re getting the
direction that you can still do it, you can still do it when so
few can then you start getting into a place where we’re selling
a bill of goods to the youth that isn’t true and you start
dealing with what I think the mental health issues that
are not being talked about where everybody all of a sudden
after 50 years of prosperity in America thinks that they’re
going to become Adele and LeBron and they don’t and
then they’re baffled. – Do you think that when you
talk about the 10,000 hour rule that the people that are making
it, do you think part of that is the equation is
perseverance though? You should have heard the songs
we wrote back in a day and we still write to this day and I
could have checked out and said, “Hey, I just don’t have talent.” – I don’t think there is a
single person that’s successful that didn’t put
in the hard work. Which is the reverse
of the conversation. I just don’t think that if you
put in the hard work you can necessarily be successful. There’s nobody that’s achieved
what you’ve achieved or what I’ve achieved that got
there by accident and didn’t put in the work. – How many entrepreneurs or
talented people have you met that have put in the level of
work that you’ve put in in to what you do to create all of
this amazing office by the way that haven’t made it
in a significant level? I don’t know any. – First of all, nobody works 18
hours a day like I do but (laughter) the punchline is I know a lot of
kids that have been hustling for the last six or seven years
trying to build and are on the third business and
they’re never going to make it. A lot. Because they’re schlemiels. – They’re what?
– Schlemiels. They don’t have it.
– That’s a Russian word? – It’s probably a Yiddish word if I had really get to
the core of it. They don’t have the skill to be
a business person that can make a business successful. The end. There the kids on “American
Idol” who literally come, think they’re Adele sing
and we all laughed. – The fact that they’re on their
third business a lot of them being schlemiels is that
they’re kinda BS, they’re not– – Let’s go into a
different place. Are you telling me that
talent has no part of the equation of success?
– Oh huge. – Well that’s
what you’re saying. – Huge. – I just want you to
know by definition. I want you watch this–
– To achieve talent. I truly believe that and there
have been some people in our experience that have come around that we maybe met
three, four years ago. – I understand. I think people can break
through and get better. Do you think everybody can? Do you think the majority can?
– No. – But I think everybody
has a unique talent though. It might not be music or
sports but you have to find it. Part of being a successful
20-something is understanding how to maneuver in times of
change and understand that you have to sometimes
pivot to be successful. – And how many of
those 20-year-old are gonna find success? – As many that want to.
– That’s not true. – As many who are studying the
same principles and same values that you have. – Last question before
I get really burning. I feel like I’m going to burn
this table now but I love it. I love it because I love it
because I love, first of all, it’s so funny because on the most
optimistic person I know and I feel like I’m
Debbie Downer here. I do think what’s scaring me and
why I’m talking about it is I think the pendulum swinging
a little bit too much to “Anybody can make it.
Everybody can make it. “Just put in the work.” I believe in that but I think
that maximizes what you have. I think the work will maximize
what you have I just don’t think everybody has it. Especially when
you get into art. When you get into music and
sports and things of that nature I think that is a tough challenge.
Last question. – [Voiceover] Chris asks,
“How do you girls stay so

My name is Steven Gold. There’s so many good producers
out there right now getting released on labels, getting
uploads on Sheepy and Proximity all these channels. Getting blog coverage, even
charting on Hype Machine. What separates the artist that
get all this promotion and just get a little bit of royalties
here and the artist that actually get to make
a living off of music? – Anyone who isn’t afraid
to experiment and I always appreciate producers when I hear
them who step outside a certain BPM or even genre. I always love risk-taking
mentality and for me those are the people that I’ll
remember for years and years and just to name a few like
Skrillex, we’re big fans of Skrillex, of course. Everything
that Jack Q does is really cool. Panpour Nerds we’re huge
fans of them. And who else? I would say Discord love what they do as far
as experimentation. – I also think that musicians
who are able to create a song in our EDM world is amazing because
you get so used to the build up, then the drop then the break
down and the build, the drop and it just seemed so contrived
after a while but you get people like Calvin Harris who make real
songs that embody so much more than just the build and the drop
and I think that is incredible. – I think my answers going to be
slightly more in the context of how you guys know that I roll
which is I think what separates is the market decides. This whole notion that there’s
so much great music I think there probably is and I think
some of the great music of all time was never heard because the
market decided it wasn’t great. Meaning who gets to
decide what is great? And I always find
that super fascinating. It is an executive who’s got
an ear like is a Clive Davis through the years? Absolutely not. It’s the end market so a lot of
you email me and say I’ve been doing a daily vlog called
“DailyVee” and a lot of music has been given to DRock for us
and we use a lot of it and we’re getting hundreds of emails now
because they are getting a lot of exposure from people that
are watching the YouTube show and it’s helping them so a lot
of people want their music on the show and everybody writes
the same thing which is, “This is great.
My stuff is great. “Everybody tells it’s great.” And the answer is
I think at some level the market gets to decide. Everybody wants to
think they’re great. I always think about the way
American Idol when it first came out those people in that first
show of every season where they really truly not the people just
trying to get on TV later but those first two or three seasons
where you would just genuinely see somebody who literally
thought they were great. Right? Who literally thought they were
great and in that environment judges got to
decide if they moved on. I think what is so fascinating
about today’s music marketplace and the business marketplaces
with the internet being the true middleman whether you Soundcloud
or blogs pick you up or you put out YouTube stuff or Vimeo or
whatever you do I think what separates the people
that make a living or not is the paying customer. That enough people decide you
are great that it allows you to do it for a living. – I actually think the ones that
do it for hobby versus living it’s quite simply 10,000 hours. And you guys started it was very different than
what it was four or five years later and you
guys continue to get better. – Do you think that Malcolm
Gladwell like put in the work, do you really think
that really think that? For example–
– Yes. I do. – Do you think if I put in
10,000 hours of EDM skills that I could be great at EDM. ‘Cause I can tell
you right now I can’t. – Ok. – I genuinely think
that talent has been stripped out of the equation. – As an artist or as a producer? – Both because I can tell
you right now that is just not in me. – Authenticity has
to be part of it. And that’s not authentic to you. – Well, that’s right.
That’s right. But I do think the 10,000 hour
thing is very fascinating and I do think and I talk about hustle
and hard work a lot. I just am surprised that talent is
starting to get scripted out of the equation. To be a musician like you guys
are, you guys are talented and that’s a thing. – I have to interject here.
– Please. – I don’t think that I, first of
all, I don’t think that I’m up to par with certain
artist that I look up to. When you talk about Adele’s
vocals I don’t think I was born a prodigy. – But you don’t need to be the
number one singer in the world to have success. – But I don’t think I
was born with this– – Do you think you have a better
voice than the average hundred people out there? – No, I don’t.
– Oh, yes. – The reason I say that
is because I think there’s this mentality today where
people think artists on this unobtainable pedestal but if
you go back to the beginning of human civilization everyone was
sitting in a circle banging on some drums and
singing all together. It wasn’t a separate
outsider, entitled group. – I think everybody can sing,
I just don’t think everyone wants to pay everybody
to hear them to sing. – Today, I think it’s different. I think it’s vision, it’s your
voice, it’s your songwriting, it’s how you curate
your music videos. It’s everything. – The issue with your romantic
point of view right now is it’s not being executed in reality. There are hundreds of millions
of people that want to do, there’s tens of millions of
Americans that want to do what you are doing right now. And more interestingly and you
guys know this, you’re in the scene it’s much more what’s
happening in entrepreneurship, it’s what’s
happening in athletics. There are plenty of people that
have put in lots and lots of hours especially if they
come from affluence where their parents have allowed them to
be able to go to every fucking lesson 47,000 times. Sometimes talent has to
be part of the equation. – And hunger too though.
– Sure. – Sometimes people
are given everything. – Sure. The work ethic is
a big variable. Alright before we start getting
really testy here let’s go to

(lively guitar music) – Hey GaryVee, hey Wyclef,
how are you guys doing? Thank you very much
for taking my question. My name is Brian Ripps. I’m a musician and
entertainer from New York City. For the last 10 years I’ve been
making my living writing songs and traveling the country
playing for the people. One of the biggest lessons I’ve
learned is how to take no for an answer and press on. I’m curious to hear from both
of you what some of the biggest no’s that you been encountereed
in your career are and how you overcame them and
moved on to conquer them? – Great question.
– Oh that’s good. – It’s very nice.
That was well done. – Great guitar player, too. – You know how happy
that guy is right now? – [India] So happy.
(laughter) – You killing that guitar.
He’s in New York? – [India] I’m not sure.
– Yeah, I think he said. Yeah. – Yo, do me a favor
right now man– – This is big. – hit me at okay we’re
gonna do, let’s make this big. (laughter) – Now you gotta deal with this. They have to deal with
this with me all the time. I love it. Do it, do it big. – Let’s do this.
– Go ahead. – When you come see me–
– In Jersey. – We come chill, don’t worry
I’mma have grass and everything. – No worries.
– You bring the wine. – I’m bringing the wine. – So listen, why don’t
we bring the homey in? – Done.
– Let’s bring him in. Let’s when Brian in and we
could do a little jam session. Okay, that’d be cool.
So this is what I’m thinking– – Dreams are made on
The #AskGaryVee Show. – To his question I would say the no factor is a
motivation factor. And the thing about it it’s
goes back to what you said. Every day you constantly
have to prove yourself. – [Gary] Only as good
as your last at-bat. – You’re proving
yourself to yourself. Always remember that because
the day that you wake up and you say, “Man, I’m
already good on piano. “I’m already good on guitar. “I done wrote 50 songs. “I don’t need
to write anymore.” That’s the day you’re finished.
– [Gary] Finished. – Because the thing that keeps us as human beings going is creativity. The day that we lose that we
completely lose ourselves. So to your point is it’s just
about each one, teach one and constantly being inspired and
whenever somebody told me no it was always a motivation for yes. – I couldn’t agree more. Again, so many of
you watch my content. Only as good as
your last at-bat. Chip on the shoulder. I would say that I’m wired, I’m
curious, I’m surprised how much I do want, I like
sticking it to the market. I’m very competitive. Do you find
yourself competitive? – You have to be.
Naturally. – To me I’ve talked a lot
about loving to lose. I do. For some reason, Staphon,
you know this when we play basketball in the morning,
when I lose I’m like weird. I like it. There’s a feeling
that I want. It motivates me so much. I truly believe that the thing
that separates so many people is people are scared of
the no and the loss. They think it’s a scarlet letter and what that does
it makes them not go. I love the way
that he said, “When I get no’s I
push through.” For me, my early childhood to
answer you directly because two guys that like to philosophize. I’ll go right into it, my
early childhood was probably my biggest adversity. I didn’t have the same adversity
of being a minority or gender or things of that nature. I didn’t have a whole lot of
money but the big thing that I had I was getting Ds and Fs. So I was making $3,000 a weekend
selling baseball cards in the malls of New Jersey but I was
getting D’s and F’s is a 13, 14-year-old and
everybody thought I was a loser. My teachers, my friends’
parents because that’s when school was the game.
– Mhmmm. – And so for me the market, the
world was telling me I wasn’t good and everything inside of me
told me I was going to be good. I don’t think you can be when
unless you love yourself first. I think you’re right about it
being a one-on-one game inside your own dome. So for me my adversity was
early on because once I hit the market, once my entrepreneurial
flair came out my first year running my dad’s
business I grew substantially. It was over before it started. Adversity, I think the thing
that is most interesting to me if this company doesn’t do
well next year, if my next five investments don’t do well,
if my next prediction is that Blah-Blah-Blah’s going to be
huge and it isn’t when then I’m not as good anymore. I’m fascinated by
the music industry. Three, four good albums
in a row, iconic stuff, one bad album.
It’s amazing. You’re just as good
as your last at-bat. – That’s right.
Think about it. In our business
we say 10 million is a championship ring, right?
– [Gary] Okay. – So to be able to
sell 10 million a few times and to do it for different people, right?
– [Gary] Yes. – Not yourself.
– [Gary] Yes. – Because this is another thing. Okay, cool, you can
make money but can you make
other people money? Because the key is if you can
make other people money, you create social entrepreneurship.
– [Gary] That’s right. Scale. – That’s right. So for me that’s
definitely part of, so for me and my business I remember I did the, when we
did “The Score” I got scared after we sold 10 million.
– It’s crazy, right? – ‘Cause I said, no
disrespect to Menudo. But I’m not dissing you. I love Menudo and
New Kids on the Block. I love them
’cause they watching. I love them. But I was like, “Holy shit,
we’re a pop group now.” – Yep. – I disappeared man. Got an apartment on
66th street and third and I was in a small room. And I was like, “I have this
thing called ‘The Carnival,'” and I was like, “I have
to do this thing.” – Now.
– And I was like, “It’s artsy, it’s artsy.
I have to do this thing,” and from there that landed me Destiny Child,
Beyoncé and them. Right? Somebody was like,
“Yo, we love ‘The Carnival’. “There’s these four girls in the
hotel room and we need you to “just go see them.” And then I went to this hotel. – Let me ask you a
question about the hotel room? Was that a moment where you just
understand immediately, did you under immediately understand
Beyoncé had real big-time talent or did that develop? Just for you one-man,
I’m just curious. Storytime. – I think for me I have a knack. Like Lauren as a kid 14, 15. – She’s from Maplewood? – Yeah,
Maplewood, New Jersey. – Right there.
– Columbia. Right. So I get this gift
from the church though. It’s purely and the church
called me the choir director. I can find a singer
in two minutes. I’m like, “Well, this is the
singer that’s gonna sing lead.” So definitely when I first
saw Beyoncé I was like wow. Right?
– Mhmmm. – What do I remember
about Beyoncé the most? I’ll tell you. And she’s watching, she know. – Thanks for watching, B. – Yeah. Every, every and
this is taking me back, right? Destiny’s Child was
opening up for me. – Is that right?
– Right? Watch this. But every time Destiny’s Child
got off the stage and I went on Beyoncé was
always on the side– – Watching.
– studying the show. People be like, “Man why
is she so invincible?” She’s so invincible because she’s a student of the game. – She put in the work.
– Right? This is another thing
when we talk about, right? So for me when I show up
it’s not about what I’m doing. I want to know
what you doing. Right? – It’s actually, what I do
for living is actually only predicated on watching what
other people are doing to figure out what they’re
going to do next. You know, I’m going to stick
here and be selfish for a second because it’s the
thing I like the most. Just binary, who, one man’s
opinion, you’re just one man– – Yeah. – Who was the most talented
person you came across and who was the hardest working
person you’ve come across? Right now, so far, in your
journeys, in your industry, in your industry.
– So far, right? – Yeah, just so far.
I’m just real curious. And I know like I’m sure is not
what you think about everyday and it might not come that easy. As you debate it for me– – For me it’s a
set up question– – Okay. – Because I know Carlos
Santana watching this right now. – Of course.
Carlos, thank you. (laughter) – We have a lot of
people to tweet. – You’re setting
me up right now. But I could, you know,
it’s just like Santana’s like,
“You better say me.” (laughter) You put me on the spot. – I know I’m putting
you on the spot. – It’s cool, it’s cool.
But it’s a good spot. – But I’m curious.
You don’t have to answer but I’m really curious and I actually I really want to know
hard work, I want the hard work one to be honest with you. – Everyone’s gonna
respect this answer. – Okay. Go ahead. – For me, the hardest working person that I’ve came across in my entire life so far will have to be
Michael Jackson. – Hmmm. – Because and this is
why tell you, right? So when you’re hard working
your like moving at the speed of light but somehow you’re aware
of everything going on with the culture and everything. You know everything
at real-time. ‘Cause you Michael, man. You’re like in Asia somewhere
so why are you calling me. And then you’re like, “Yo,
I was just watching this TV.” He’s like, “Who’s this guy?
Gone to November.” I think I am being pranked
and I hang up the phone. The first time.
Michael calls back. I’m like, “Holy shit, this
fucking Michael Jackson.” This guy is scheduled literally
shows every, every day somehow finds time to
land at Sony studio, come up the elevator, come see me sit down and
that whole day changed my life. Ever since that I just see
music totally different on the perception because I’m like,
“Yo, this Michael Jackson and he’s sitting there normally,”
and he’s giving me the rhythms. While he’s sitting there and I
know the dude is coming from, the flight has to be super long. And he’s in there and he’s like, “No, this is how I’m
hearing the bass. “This is how I’m
hearing the drums.” I’m hearing his whole body. And I’m like, “Yo.
That’s freaking Michael.” (laughter) – Dude when I’m telling you
I’m tripping, I’m tripping. So for me, I would say the
coolest, the coolest thing about Michael, man so then we in the
room with two of us and he’s like, “Man, you know your style reminds me
of when we were younger they took us to Jamaica there
was a guy he used to smoke a lot of weed.” (laughter) “Bob Marley?”
He was like, “No, no, no.” I said “Oh, Peter Tosh,”
and he’s like, “Yeah.” (laughter) – That’s unbelievable. – So for me that to me– – Was huge.
– It was huge. And then I was amazed by the
short time that I spent with Whitney Houston.
– Yes. – She was insanely incredible.
Jersey. – Yep.
– Jersey crew. And, man, Whitney’s
work ethics was crazy. I guess I was lucky because when
Clive Davis calls you and he’s like, “Yo, man, I need a
song for Whitney Houston.” – Yeah. – You start trembling, right? And then Whitney shows up. I’m like I know Whitney. I know your schedule and
what you’re going through. Show up on 24/7. – Ready to work?
– Insane. Like it’s the first record
they’re being recorded. And then you pinching
yourself you like, “No, no. That’s really Whitney.
‘The Bodyguard’,” and then she showing
up as if this is the first record she’s
about to record. – Because money and success
doesn’t change you, it exposes you.
– Facts. – It’s just so real. India?
– Bars. – [India] The last question was,
“Who do you think the greatest

question can a layered question I
ultimately I think if you make a great product interest much snapshots which was not
exist launch party was no like big to do you
know like like Instagram system was in the ecosystem he did get the cabin roses
and you know and i was just a small part of the text I would argue stunningly
little I think we’ve seen a ton of people have a big party the big hype you
know we’re gonna do it look at title even with its recent success I’m not
bullish on that in the long term me know you know they had madonna and
hope everybody’s there and like so I think way too many people over promise
under deliver I think way too many people try to selling the sizzle and I
would say net net we look at River I was there is no big launch just work right
away I think we look at 250 apps you know exactly what was the launch music
actually argue that most of the apps that are successful didn’t have some big
launch early momentum is good but we’ve seen early momentum fade very quickly I
think your thesis of your business has to matter I think at the end of day this
is absolutely tortoise and the hare and I think the total wins every time and so
I think that I think it has a lot to do with ago and it feels really good enough
first-year founder cool you’re hot you might be on the cover of a magazine and
being featured on TechCrunch but I just don’t think it’s how you start it’s how
you finish and very honestly I would tell you that most of my confidence and
most of this thing that you guys feeling almost of this order to help you want to
call it comes from knowing what’s going to happen I’m 17 out what’s happening could be somebody watch this moment one
day and I’m glad I had so much as I

My question is my question is
after you have come off this super successful book number
four launch at what point do you now set your sights
on book number five? – That’s a great question. – [Calvin] The next big thing?
– And why are you asking that? I think that’s the more
interesting part of this question for me. – [Calvin] I’m just
interested in the minds of successful people. How long they bask in their own
success or when they go to the next thing.
– Cool. Well, that’s a
great question Calvin. I would tell you and these guys
can say this especially when they all kind of maybe India
really was in the Vayner world more than the rest of the gang. Calvin, I’ll tell you it was
crazy what happened inside of my body when you said
“basked in the success.” I have zero capability of
basking in the success. I wish the camera was 360
right now because all of my team except for Andy who is worried
about screwing up the show the three of the rest them were all
shaking their head because they know way more than anyone
that’s watching right now that there wasn’t even a remote
moment, not a celebration, we didn’t have a dinner.
We didn’t get together– – [Calvin] You
suck at celebration. – I suck at celebration, man. I don’t have my eyes
set up five right now. I’ve got my eyes set on making
VaynerMedia huge, building more businesses, making smart
investments, helping my investments build
their businesses. Getting credibility as a great
businessman while I’m out of GaryVee mode for a little bit. Putting out good content,
continuously upping my game in my distribution of my content,
so there’s no book 5 but what I’ll tell you, and Calvin thanks
for calling, what I’ll tell you is that I am always,
always onto the next thing. As a matter of fact, I would
actually argue this is a slight vulnerability of mine. I actually think it would’ve
probably been smart to have a dinner with all of us especially
Andy and Alex, you know all of us really. To just be like hey
that was a nice launch. No, we don’t have that. As a matter of fact, let’s make
it really intense today is AJ’s last day at VaynerMedia. I was at a business meeting at a
breakfast spot this morning with a client, I looked over and AJ
was there was Yudkin and Nate and Tyler and everybody was
celebrating AJ’s, Tyler get in here real quick.
This is perfect timing. Why wasn’t I invited to AJ’s
celebration breakfast this morning?
– ‘Cause you were busy. – Okay great, get out of here. What’s really interesting
about that there wasn’t even consideration, Tyler,
AJ’s former assistant my current team mate
with India assistant. There wasn’t even consideration. Think about this: this is my
cofounder little brother’s last day at Vayner
they have a symbol. This wasn’t a one week trip. This was a simple 90 minute
sendoff breakfast and we didn’t even consider for me
to be a part of it. Yeah. It’s funny, we don’t celebrate
it’s a celebration by the way. It’s not like a sad thing. Now I’ll be with AJ tonight
which is great, second day of the draft but even when we
sold a piece of the business we forced ourselves a year later we
went to Atlantis in the Bahamas. We thought we were really
going to celebrate but we just became degenerates and
gambled for 39 straight hours only barely even talked about it. I’m just not good at celebrating
Calvin and by the way I’m not so sold that’s a good idea. As a matter of fact, I guarantee
that you’ll see a blog post from me whether it’s on Medium or
whatever it is of the day six years from now of
finding celebration. That’s what it’s
going to be called. Finding celebration and it will
talk about me not being happy that I was so extreme
to the non-celebrating aspects of business. I think you should celebrate
the good things in life. I think it is a miss on the
way that I navigate the world. It still doesn’t come natural to
me it still doesn’t, even though I know this, I’m trying to sell
myself right now but I still can’t get there and I’m
always following this over this. This says celebrate. This, that’s heart and gut, this
is still not saying celebrate. And so I can’t celebrate. And honestly if this never says
celebrate and I take last breath and I think about it for a
second I won’t regret it because I always listen to this. But this understands that
it’s not necessarily the best move. And I think it would’ve been
really nice if we had a nice dinner and talked war stories,
“Oh remember that time the “person canceled the
order at the end. “Ah ha-ha-ah!” – Where is it?
You need to reset?

I’m Ben from Israel. I’m a professional
Snapchat artist and YouTuber. I have one very important
question to ask you in a country that is known as a startup
nation there is one problem, one ironic problem. As much as were innovative
the problem is we suck in social media marketing. Now people here
just don’t get it. What we do the creators on
social media such as Snapchat and YouTube are you
doing the correct thing. They don’t give us a
lot of room to work. They don’t pay us
to get our job done. The thing is people like us want
to live doing so that we love. And we know how to talk
to the right audience. Now how can we convince the
mainstream media that what we do is the right thing? How can we convince someone so
big as the mainstream media to change their ways and give
us, the underdog, the chance to create something amazing to do
something that really counts? Thanks man, appreciate
it and love your work. – What is his name? – [India] Ben.
– Ben. What you have for Ben? Well like what you said
everything’s converting, this is the new TV. And so if the mainstream media
is still thinking about the old-style they’re going to miss
out on the new audience that’s becoming of this and I
think that there’s not much convincing, they can
just look at numbers. They can look all the people
that are on Snapchat right now. Less people are watching TV. I’m not watching TV anymore. If you ask all the other
people they’re on YouTube, they’re on Snapchat and
it’s becoming outdated. – Absolutely go where to where
the audiences are and if you have something
compelling to say, say it. Make that content.
It doesn’t matter if– – But how do we answer his
question how do you think, agreed we’re all gonna head nod,
what about convincing these individuals to do it? You’re in a tough spot right now
because it’s coming to you right now, right?
– Yeah. – When the inbound traffic’s
coming to you and saying hey can you draw this for my
brand, you’re not worried about convincing ’cause
you don’t have to. Thoughts? – First off, who cares what the
mainstream media thinks just do what you’re going to do anyway
and be consistent about it and then success will eventually
come if you’re talented. Outside of that how do you get
what you deserve to be paid? Well you’re going to get what
you deserve to be paid and if you’re not getting what you
deserve to be paid then ask for what you deserve to be paid. – Or, I agree, very honestly. That was a great
question but tough shit. My whole life has been
predicated on selling something that is ahead of the market. You have to wait. The answer is the market’s
going to pay for what they think it’s worth. People like us here couple
things I’m going to pick at and I love you. Thank you
for the kind words. People like us want to get paid
for something we want to create. So does everybody. Everybody wants to be able to
be paid to do what they love. Every single athlete that grows
up from 6 to 14 years old would like to be paid to be a
professional athlete. Another thing that I liked and
I’ve heard this from this sector including you guys,
I’m a professional YouTube and Snapchat.
What does that mean? Do you just say
we’re professionals? It sounds like if you’re going
to say the word professional– – I even hate the
word influencer. I hate the word influencer.
– These get into semantics. I’ve talked a lot
about this on the show. You call whatever you want but
to me being a professional means that you actually
do it for a living. And so too many people
I’m that without being able to do for a living. This is what your
platform is trying to solve. Here’s what I would say,
you know, tough shit. You live in Israel,
tough shit. They’re not spending
as much money. The other thing is
you’ve got to prove it. One thing that a lot of
influencers are not proving is yeah you’re talking
to the right audience. Listen if you’re
selling insurance the 40 to 60-year-olds, do you have the
audacity to tell them that they should be on Snapchat to sell? What you’re going to say if you
really get put into the corner is no, I don’t know. It’s so funny. I love watching everybody’s,
everybody under 27 is. And so if you’re selling to
27 and unders in the US then Snapchat and Instagram
becomes very compelling. If you’re selling retirement
home space, Snapchat’s probably not the right platform today. I do think Snapchat, much like
Facebook, will age up in a way that most people don’t believe. I do believe that in 24 months
most 55-year-old men are on Snapchat. And I think that
confuses people. – Sooner than that.
– We’ll see. It’s on the record
we’re about to find out. What happens is it that it
either happens or doesn’t and here’s the more interesting part
whether or not it happens at all, sooner than two years in
two years, is kind of irrelevant because whatever does happen
is what you have to act around. I would tell you that there’s
plenty of people making money off of Snapchat and YouTube,
you have to go and grab it to your point and more importantly
if you don’t then maybe you’re not a good salesperson and
maybe you’re just a creative and you actually need a sales partner. There’s that part of it. Because the creative world
and the business world are very often at odds. There are a few that cross and
have both skills and mom and dad had sex of the right moment
and gave them those talents but a lot of people don’t. And that’s something else
that we have to factor in. India. That’s it for those two.

p.m. in a way that will thrive beyond
your charisma the CEO how do you build great successors that’s a great question I think it comes
in daily be fifteen you’ll see me in the dirt I think one of the things that’s
very confusing about me as I do live Parallel lots I do live a life where I’m
8 outgoing personality a lightning rod of personality charismatic character the
basis of this question we have the show we have daily be able my content I
engage on TV I mean you know I’m actually keeping myself off of TV but
here we go with the new book coming out Dr Oz right Fox and Friends in the
morning CNN with Don Lemon like I’m gonna be out there right magazines things of that nature so you
know with all that being said one thing that people struggled with quantifying
is that I am working eighteen hours a day which allows me in essence live two
lives and I’m living two lives on putting the hours in as I was as if I
was a personal brand and abundant in a a tastemaker an author and speaker and a
personality but equally at scale running this organization I you know it’s very
keeping his company to to run that and be structured and we set up for success
without me I mean I don’t think I just met de TMP client you know like like
like there’s so much business going on that has nothing to do with me that is
set up I D well compensated very senior twenty
years into their career executives that roll around here there’s six hundred
people deeply as much fun as getting too little bit of editing here no joke I
need need need 21 seconds of people of the three floors in New York Knicks I happened to ya last operational
meetings for being so understanding never get upset when people don’t
believe that to be true or agencies doing it like they don’t know and they
don’t know and it has been the only beginning about 60 people to know that
I’m actually doing the work Daniel as well people use anchor as an
alternative pocketing platform I do

to the world that I was a winner because
it was such a loser in school that I just worked every minute I didn’t you
know go to an extra keg party I didn’t you know like spend an extra go away in
a weekend and just do something different like I punted everything it
just went completely and utterly into I’m gonna build businesses this is who I
am and so you know maybe it would have gone on the ski trips so I can be good
skiing down into it like maybe like I would have done it with a rounded out
some stuff but the truth is in a weird way in the same way that I just talked
to you about the last question I don’t know like it’s also good I don’t i
probably like if I could speak to my high school self is that is not the way
it’s yeah I mean my high school so good news it’s gonna go it wasn’t a better I
like the den to I was antsy and I wanted to like everyone like I’m still there
but like that but I was super happy like I was like some outcasts like it by
teachers and my friends parents thought I was a loser but all my friends loved
me so let’s call it what it is when you’re fifteen you don’t give a shit
about teachers and parents you want your homies do think your cool so I was super
happy it was just trying to chip on my shoulder because unlike the all-time
great i really believe this i really believe it’s the same way that Harrison
Ford about his acting or LeBron about his basketball or or some music Whitney
Houston better singing like I did I really think young Whitney Houston a bit
greatest sitting there and saying she’s killing at a church she saying nobody
knows how great I’m really gonna be like I literally thought that I’d like I
can’t wait for them to all really know so there’s a little bit of like I can’t
wait to have my coming-out party I was I was antsy for the coming out party but
I’d probably say it like a man it’s all gonna work out great like like just do
everything you think you want to do just follow your instincts it’s gonna be good
high school reunions I know I haven’t got to talk to a lot of people on
Facebook in different places in my high school in like it’s interesting you know
I wasn’t outwardly like running through the halls and telling everybody that I
was going to be you know like I think the one thing that’s felt really nice is
like a lot of people have sent emails like it’s so nice to see you doing well
you were you were really nice and high school like that makes me feel nice
thing I think a lot of people are starting to realize on daily be that I’m
just a nice guy to be quite competitive and computational on a scary be on stage
like most people consumed from me on one likely to be a painting stuff ironically me and my competitive zone
when I’m not in business or on basketball court I’m actually kind of
completely the other way and I think that it was nice like that’s what I
don’t remember being like I forget the people are just mean in high school and
I was so self-confident that I never got dragged down to do that it’s good for
people’s for some peeps many of watching out to disclose the glory days to Jackie
jock jock jock wishes high school still

death you ever have to regain focus tips if I
mean you know you’re talking about like worrying about how many followers do
happen how much reach you have not worrying about if you position yourself
to actually convert on what you want to for me my religion is depth not with and
show it I don’t struggle with that I never care about me Twitter followers I
have or how much traffic I’ve to my website I’m always thinking about the
moment I’m gonna deal with in about a month which is you know that I sell
books right did everything lead to that moment by the way is a march 23rd telethon great February 23rd film the
commercial for the 23rd anyway Feb 23rd mark your calendar right now actually
actually can we get that on the counter apple.com when you get that up from what
10 a.m. to 6 10 a.m. to 6 p.m. huge telethon where people by eight books and
holding a huge anyway I need to refocus on different things not the wet the width and depth thing I need to
refocus on opportunity cost this is going to become like the you
think you’re tired of me talk about snapshot we do you too much I’m gonna
pound you in 2016 with opportunity costs because I’m coming for supper later that
night missus in my career aren’t necessarily the things I’m doing their
things I’m not doing because of a certain things I’m doing got it so I
think that’s what I’m trying to focus myself on which is putting myself in the
best position to succeed and auditing my talents and my up side to allocate my
time and my efforts Travis do you lose respect for business people if they go
off and rely on you wanna take pics etc

times I learned that if I don’t apply
all my energy into something it can be as good as it can be I mean all day always always testing always doing
things like did we launched carry you up but I was going to engage with everybody
else like yeah I mean look like a lot a lot a lot a lot of things warm a library
never took off like a what I learned is a blessed I am 100% all in on something
it is vulnerable doesn’t mean it’s not gonna work it means that it is
vulnerable and even have a great leader in place like the only way that I been
able to guarantee successes for me to micro manage the operations of that I’ve
had success is we’re not into that up front but but it’s what I’ve learned as
I try to bite off more than bite off more than I can chew my vulnerability is
not always a big eyes right I think I can do everything I thought literally
think I can force my 17 hour days everything through victory I become much
more aware of that from 35 to 40 I still do it because I
get enjoyment out of it but just having a lot going on is exciting for me but I
can afford that enjoyment today vs you know and so this means right trying to be smart about that to try to
make them be very very enjoyable or have a much better chance of winning but the
answer is tons of times I’ve launched sup our products mainly because I wasn’t
one hundred and fifty percent behind it and because maybe really to give you
guys more value one thing I’ve learned a lot of times I’ll start with something
and being a hundred fifty percent in it and then like very quickly becomes a
hundred and eighty and 70 and they all have different timing sometimes I’ve
gotten better at eliminating the things that I’m a hundred fifty percent into
and letting it sit for more than a week to allow myself to see if it still at a
buck 50 and then if it’s at about twenty like I’m out but it’s about 50 per month
or two ago show yeah I mean if you’re not you’re not in it good question had a weird shows water
Isaacson wrote a book about innovators