you can break them that’s a really good
question do I think I think the answer is no but I think you to pick up the
rules as you go in the beginning to then break them I think it’s ok to break the
rules with naivete and I think about being a media I don’t know anything
about the rules of agency world and I was breaking them without knowing that I
was breaking them and then as I pick them up the last four years I continue
to bring the ones that I wanted to break and I also learned quite a bit from the
first eighteen months when I didn’t know if I knew the walls when I first started
the intermedia I don’t think we would have innovated just as much as we
actually did so in a weird way I would actually say knowing the rules up front business and dot com I’m actually gonna
go with the different way often talk about naive eyes not knowing anything I
think the really great pattern is not knowing but then I respect the game I
respect the advertising industry it’ll just say oh we do it better i watch I learned I pay attention and so
it’s fresh money buys I don’t know the rules break them because you don’t even
know you’re breaking them and then as you mature into your 23456 journey from picking up the rules and
they continue to bring the ones that you think are worth breaking a special
because what you learn in the first eighteen months of not knowing the rules
will allow you to make really smart decisions of which was to break over
months 19 through 72 yep just smart I every one of them and I’ll take too much
credit

“engage to become the number
one knowledge leader?” – Ah, T this is such a good question. India you’re getting very
strategic about your book ending of questions, I’m very
proud of you actually today. You’ve really grown in your
DJing of question skills. – [India] Thank you.
– Great year for you. – [India] It was a good year. – The reason I said that is India knows that I’m gonna go off on this one mainly because it’s such a simple answer T. Yes there’s so much noise and there’s so much bad crap and the
way to break through, this is crazy now, stick
with me, is to actually be the best and actually have the skills that allow you to break through. Being a thought leader
is no different than being the best football player in America. How does one become, with all the people that want to be a
professional football player, you know, 80% of dudes that are 15, 60, whatever I don’t know. Of all those people how do
you become Aaron Rogers? Crazy thing, you have to
have the natural ability and then you have to put
so much work into that ability that you rise
above all the other people that equally had around the
same level of that ability. How do you become the thought leader or the one in your space? You need to be the best. The reason I was the one in the wine space is for 15 years, since I
was 15, before I started Wine Library TV, I had learned an insane amount about wine, I had
executed for eight years running the fastest
growing and then ultimately one of the biggest wine
businesses in America. I amassed my knowledge,
I went all in, I worked 15 hours a day and then
I started content on what would then become
one of the most important communication tools of
our time called Youtube on top of the internet and
then after I showed everybody the way, every other wine
personality decided to get a camera like this and do it too. That was 2006, 7, 8,
and 9 was in wine world. They’re like wait, if that
idiot can do it, I can do it. And then I had to be the
best and that’s what this business show’s about,
there’s a lot of other business shows, either
I’m gonna be the most valuable for you or the
second most valuable or the third most valuable or
you’re not going to watch me. It’s the quality. You break through, not by your tactics. You break through by your
ability and your skills. It’s the truth, that’s whats
so great about a market. The customer gets to decide,
not you, not me, not you. And so, you go out there and you execute and then you let the chips fall. Do you know how many people are running around on Youtube and
Instagram and Twitter right now trying to do my tactics? A lot. See it everyday. Do they have the same business acume? Do they have the same business skills? Do they have the same 20 years of experience of running businesses? Do they have the same
history of being right where the consumer behavior
is going in the country? Not as much and there are others that are. And there’s plenty of
you watching right now, there’s a 16 year old
watching this right now whose got more chops than me whose gonna put in just as much work as me and he’s gonna go out and win. There’s a girl right now in Alabama who has more natual DNA to understand what the consumers are gonna do in 2020 and 2030 and if she puts in the work, cause she’s gonna,
she’s gonna go and she’s gonna be bigger and more successful and more dominant than me. That’s what’s awesome about the game. That’s how you break through the clutter. You break through all that crap that you decided is crap by being
better than that crap. Now let’s just see if
you’re not that crap too.

“as an entrepreneur sometimes. “How do you cope with that feeling?” – You know, for me, I’m built for it. I wanna be lonely. I want to struggle and grind
and have all the pressure. I’m gonna take the last shot in the game always, every time. It makes me simpatico with Staphon’s idol Kobe, the black mamba who’s on this amazing, it was funny, I was
working out this morning and I had to do some cardio
stuff that was hard for me, so I’m like Mike, put on TV
so I can watch Sports Center and not think about what
we’re actually doing, and I caught the clip of
the way Kobe last night in Philadelphia, and I said to Mike, I said, you know what’s
so awesome about sports? It’s that if you time it
right, and you know it, you can have this kind of farewell tour, so I’ve been thinking about
my farewell entrepreneur tour. I don’t know how to do that. I’m gonna be like 89, 97, be like eeeh, but you know, I don’t even
remember the question. I just wanted to talk
about Kobe’s farewell tour. What was it again? Oh! Being lonely. Look, the reason I brought up Kobe is, Kobe wants to take the last shot. Winners wanna take the last shot. You want to take the high with the low. When you are truly an A, and
actual pure-bred entrepreneur, you don’t know anything else than getting the accolades or getting shit on when you don’t execute. Actually, from first, you
know, it’s really interesting. I had a 100th of a second,
because I’m concerned about macroeconomic climates, for a 100th of a second yesterday, which is unheard of for me, I was like woo, what if Vayner took a step back and I had to deal with
people being like, oh, you’re not running this business well, or what’s going on? It’s so funny. I thought of it for a 100th of a second, and then I got so happy. I got so happy because
I quickly thought about the second chess move, which
was, for whatever reason, couple of our clients,
as you know, are starting to become very big clients
and I don’t like them being too much a percentage of my business ’cause they can go away the next day. I don’t like that, so that maybe is why it popped up in my mind. Or, I also think we’re in
a bubbly kind of world. You’ve got terrorism activity,
you’ve got Wall Street being too bubbly for
a long period of time. Anything can happen. Things can happen, and
so it was funny for me when I thought about it,
because that’s my job. I’m lonely at the top. I have to worry about
everything and make sure I’m hedged and ready and mentally prepared for anything that could go wrong, and then I got excited
about the second chess move, which was the thing I live for, which is the I told you
so when the doubters came and said, oh, you misplayed it, you didn’t think, social
wasn’t as big as you thought, you didn’t see this coming, then being able to navigate
through those choppy waters. I often talk about
being a war-time general over a peace-time general. Anybody can look good. Anybody who’s watching
or listening to this show can be an entrepreneur
now, ’cause shit is good. When it gets tough, when there’s not people throwing around $25,000 investment, when you can’t put up
your idea on Kickstarter and everybody wants to give you $100, because the economy’s crap
and they need their $100, that’s when the cream rises, and so for me, the way I deal with it, I, the way I deal with it is: there is no dealing with it. It is my DNA. It is my only known gear. I don’t even understand
that damn question. Now, I recognize that, to take
myself out of the equation and try to answer for the whole, look, you’ve got to put things
in perspective, you know? If you want the accolades,
if you have the audacity to want to be somebody that is successful, let’s play the data. If you want the audacity
to be a millionaire, which is by percentage, almost impossible. There’s very few of them,
if you really break down. Let’s play some math here.
Let’s keep it unemotional. If you want the audacity to
be in the top 1% of Americans, which is a very rich company, company! Country. Probably company too. Country. Are people in the hundreds of
thousands of dollars a year in revenue, not millions. So, we’re talking about a
very small group of people that are able to get to this
extreme level of success in business, and we can have shows about, actually, you know what, I
was going to point at India. Danielle, tell India, we
need to do a show about life and not business stuff, but
in the context of business, life happines, and there’s a million ways, and we ranted on it the other day, but if you want the audacity
to be a millionaire, to be successful, to write books, if you want the audacity,
don’t you understand the crap that comes along with that? Like, I wanted the
audacity to be in shape. It’s come with a lot of crap. It’s been a lot of work. I’m 18 months in, and I
said this the other day, on my fitness video, I’m
not sure I would do this if I saw what I would
look like 18 months later, meaning I look a lot better, but damnit, I would have been like really? For every single day for 18 months? To wake up at four in the morning? Like, I’m going (mumbles skeptically). You deal with it because it’s
a very small price to pay for all the phenominal
stuff that you headline read and you aspire to and you dream for. The problem is, most of you don’t want to eat that shit to get there.

“the end goal and the path to get there, “before you can begin? “Clarity before hustle?” – The clarity is everything. If you don’t know where you’re going, you will get lost. Ooh. I’m sure somebody’s said that before, but it’s the first time
I’ve said it and I like it. The clarity is everything. No question, my clarity
on my professional goal, the vanity professional goal
of buying the New York Jets, but more importantly the depth of that which is the process of
trying to buy the Jets, has absolutely, and then my real one that, psst, I don’t talk about that often, but once in a while on the show of like, getting everybody to be
guilted into going to my, like Sean you’ll come
to my funeral, right? – 100%.
– Awesome. So like, you know, that to me, allows me to interact the way, like making sure that
everybody comes to my funeral is probably the reason I need to get salty to have the tough conversations, ’cause I’m soft that way,
’cause I’m just love. And so, I’m just love. I also hate, I hate football. (laughter) So I think the clarity really matters. I think a lot of you,
and I’ve been reading a lot of your comments, especially on Instagram,
I’m really deeply entrenched there right now. So start leaving more
comments, ’cause that is 100% a place I’m gonna see them. By the way, actually,
let me take a step back. Thank you so much, Vayner Nation. The real answers to who are you. You guys saw. Like deep, like, deep. I’m gonna go review and read
every one one more time. I’ve read probably 40%,
I’m gonna read ’em all. Because, I’m just too appreciative that you actually did that. There was some deep stuff. Some very real stuff. Oh, join my email newsletter. We’re pushing that right now. (chime ringing) Ding. Link it, Staphon, in the YouTube and the, the YouTube and the Facebook. A lot of you don’t have your clarity. A lot of you are looking for the vanity, or the short-term things,
out of pain, out of ambition. And I have empathy for
both of those things. The truth is, you just gotta know. And it’s interesting somebody
left an Instagram photo of like, boring, about what I was posting, ’cause he was like, basically saying, I’m over trying to build a business. I travel a bunch, I don’t
make that much money, I’m happy as hell, and I was like, I replied and was like, I’m pumped. Like just so everybody knows, I don’t know if you guys are
getting tricked by the facade. This whole show, my whole energy is like, I just want people to be happy. Like, people pay attention to me, because I think they’re
gravitating towards believing that business
success will bring them a certain level of happiness. But like, I just want
everybody to know, forever, for the record, maybe
this is a Medium piece. For the record, while I’m salty. You can be pumped as
hell at $49,000 a year and boy do I envy the crap out of that. Boy do I envy, more than
anything in the world, somebody who is wired internally, to be able to get a commoditized job, where there’s a lot of them, to make a 40 to $60,000 a year pay, to then live a lower middle class, or depending on what part
of the world you live in, that you’re very excited
about just checking the box on those 40 hours, that is
not where your passion lies, come home and your whole
life revolves around the bowling team, drinking
beers with your buddies that you went to high school
with and never left town. I mean these are cliché
things but I’m being dead goddamn serious right now. Like, what the hell’s wrong with that? That’s (bleep) awesome! Like crap! That is tremendous! Like, that’s the best! I know this because I know
how upset I am about the Jets, that’s something I care about. I almost don’t care about
anything else this way, and it’s a better life. I’m a much happier person,
outside of my football life. Like, it’s great! You know, what is that whole thing, like, being naive is bliss,
or, what is the saying? – [Voiceover] Ignorance is bliss. – Ignorance is like,
there’s truth to that. Meaning like, it’s like
simplicity is delicious. That’s a good one, too. Like simplicity is
delicious, what is possible? Please don’t think
you’re watching this show because I’m trying to rah rah you, to working 90 hours a day. I’m just telling you what it
takes to make a lot of money in a hyper-competitive
business world in 2016. I’m not telling you that’s
the light to happiness. The light to happiness
is to be so self-aware, of what makes you tick, and go do that! But don’t (bleep) complain
that you’re not makin’ it, when you’re not doing actions to make it! Like, I don’t complain
about missing my family. You will not hear me say that. Because I’m not entitled to say that, because my actions don’t map to that pain. You’re just doing the reverse. You’re complaining! Like, woe is me, unfair! It’s not unfair! It’s talent, and work. Period. You wanna call it that
your parents had sex at a moment that turned you into a human, and didn’t give you a certain talent, that you subjectively wish you had? Cool. You think that’s unfair? Fine. I think you’re a dickface
because I think that the fact that you became a human being is the greatest thing that ever happened. But you’re more than welcome to say, oh, why am I not the prettiest, or why don’t I have Beyoncé’s voice. Like, fine. Like, shit I wish I was
6′-9″ and could dunk and pass for the, I
wish I was that LSU kid, light-skinned, friggin got moves, great! But it’s not what I have. Like, know who you are, go execute, but, if you sit and watch this
show on your phone right now, on the subway, and you’re happy. Because you’re so happy
where you’re going right now, whether to work, or leaving work, and going to the Knicks game. Or the lowly Nets game. Or your darts championship
with your homies. Like, that’s the only thing that matters.

“how do you not take defeat personally?” – When you’re giving 100%? Staphon, give me a 100 moji right here, ’cause you know I love that. We’ll see what you do with that. When giving 100%, how is it possible to not take defeat personally? – Yes. – Uh, no. Meaning, I always take defeat personally. I always give 100%, but when giving 110%, defeat should be personal. If you do not take defeat personally, then you’re a non-winning player. Sorry to get very realistic
here this morning. If you are not pissed
every single time you lose, and I mean Parcheesi, I
mean Madden, I mean in work, I mean when you don’t
even control the outcome, a.k.a. what I’m gonna deal
with if and when the Jets lose tonight, when something
I can’t even control, because I’m gonna give 100 as a fan, I’m gonna start fighting and being nasty to the Bills fans that
I see on the way out. I want to get nasty, I want
to make them uncomfortable, and I take it extremely personal. I really believe that
struggling with defeat, being a sore loser is an
absolute proxy to success. It means you care, and
when you care, you fight. The reason I think I will
always be great at business is I’d literally want
to die instead of fail. Die, death, over. I do not know how to live in life. with an L in business on my resume. I may have micro-Ls, but the ultimate L. You know that joke I
make of, secretly I want to lose everything to rise like a phoenix? I don’t even know, yes, but boy, I’m not even sure I’m
gonna get that chance because I wouldn’t even know how to function in society with that loss. That’s how much I care, and so you should take defeat personally, period. – [Voiceover] Jared asks,
“Do you think Starbucks

– [Voiceover] And your last, “Hey Gary, “to what extent would you say “your success is due to your
showmanship/charisma factor? “Thanks!” – Angel, I think my
showmanship and charisma is a major fact, my
charisma is an absolute, being charming is a stunningly
important personal trait. Being likable is really
cool and I, especially, have a weird thing going on
because in my public persona, especially when I’m on
stage or performing, I get very competitive. Very, like, I wanna rap
battle the world, right? Like I want to beat everybody. So I’m combative and I say
things that most people don’t want to say so it makes
a certain group uncomfortable and actually makes them
not like me as much. So then when they meet me one-on-one, and that charming, kind
of real person plays out, I even get extra credit. Yeah, listen, I think it’s a major factor. Now, on the flip side, I
can rattle off 50 people, which I won’t ’cause this is a dis, that are massively charming,
massively charismatic but have no depth. It’s classic sizzle and steak. I think I have both. Now do I think a steak that
really sizzles sells better? It sure does and so I would
almost say maybe it’s 50%. All right, if you wanna go
basic, it’s 50% of my success because having the goods
to back up that hyperbole and charisma and
excitement and showmanship is a major thing. There’s a lot of people faking this show. There’s a lot of content
on YouTube and out there. There’s a lot of people that are trying, there’s a lot of people
doing quote pictures the way I do them or videos the way I, I’m not talking about you, DRock. (everybody laughs) And doing videos the way I
do and there isn’t traction because I think people can smell it. So you have to be able to back it up. But I don’t run away from it. I definitely think that, I
hate when people don’t think that they’re lucky. Like, I don’t how to not quantify my charisma, my personality
as anything short of I took great features from my parents. Who just, my parents
deciding to get married, unfortunately even though, if
my dad ever watches the show, which he doesn’t, mom, make
sure you show dad this part. As much as I’d love to
take credit for mom and dad getting married, I just can’t. My dad always likes to zing me
for taking credit for stuff. Yeah, I think my personality
is a major factor. I’m also equally happy to
know that my work ethic and my tenacity and my
skills and my compassion are equally factors in my success. – [DRock] Does your mom watch every one? – I think my mom’s watching
almost every one, yeah.

– [Voiceover] SaltySnapz
asks, “People say the road “to success is lonely. “Do you feel that’s accurate? “If not, why do you think
it’s a common sentiment?” – You know, I think
people use that statement because the truth is, I mean first of all, it depends on how you define success. In the context of what this show is about, which is business success, obviously we talk about a
lot of life stuff as well. But, you know, when you’re the CEO, when you are the founder, the conversation that’s not being had, everybody sees all the nice
things that come along. But every single thing that
happens in this company that’s wrong is my fault. Every snarky comment on social. Every kind of, like, sad face. Every email bullet points that I, every Friday I get bullet
points from tons of Vayner Media employees and 80% of them have a bullet that’s like,
“Rick is stretched too thin “and is crying in the bathroom.” That’s devastating. It’s very tough to be
at the top of something, even when it’s going great. Vayner’s going great. This is not even, like, you
know Wall Street collapsed and we lost a lot of clients
and we have to have layoffs. This is, like, we’re
rolling and we’re the best and we’re crushing and there’s
always things to worry about. Because you know that there’s no, “Oh, it’s India’s fault.” Everybody here, at some
level, all the way up can still say (snaps
fingers), “It’s Gary’s fault.” I can’t and when you say it’s my fault, there’s a really tough burden emotionally, forget about financially,
that comes along with that. And so I think it can get
very lonely, you do recognize. It’s amazing to me, for
as much of a communinary and extrovert as I am, how
much I keep in my own mind. How much is going on in
this noggin every day. Calculating, strategizing, thinking. And there is no vacations. I desperately love national holidays and, like, I can’t wait for
Christmas and Thanksgiving because everybody else is checked out and that’s the only time,
that’s the only time that I’m able to be off. I have my 40th birthday
coming on Saturday. I’m going away with my family. This is an incredible moment in my life and I will not be able
to be 100% checked out. Because then those, you know
and that Friday and that Monday the world is moving, this world is moving. My responsibilities are moving. I’m always one phone call away from a fire that I have to address. It is a very intense, lonely
place to be, at the tipy top. And so, when you think about, you know, I always think
about, like, “Is life fair?” Right? There’s always things that happen, there’s things that we can’t control. But the notion of, like,
somebody getting compensated a lot of money for things that we, do I think somebody making
20 million dollars a year to be an athlete or an actress. We never talk about
actresses and actors, right? We love to zing on athletes
but, like, actors make, like, the big ones make like
eight, 15 million dollars to make a movie. But still, at the end of the day, it’s because they command the market. People want to pay attention and there’s enormous amount of pressure. As I’ve lived my life and
started spending some time with A-list celebrities, there
life is, I mean, it’s intense. Like, I really secretly
think that I could be an A-list celebrity. That I literally could go
on TV and be a breakout hit. Like in a Mad Money
kind of like, you know, not like Jennifer Lawrence. I just don’t have the looks. But in a Mad Money, kind of like Regis, kind of like Andy Cohen way. But man, real celebrity status is intense. You just have nowhere to
go and so there’s that. Or an athlete where the
physical shape that you have to, 18, you know, 10 hours a
day of putting in that time. People look at the outcomes
they don’t think about what’s coming along with
it and the pressure. The pressure to know
that if I get hit wrong, that my entire life collapses, especially an athlete
that has a short window. Or the pressures that we’ve, look, I don’t think it’s a coincidence
that some of the greatest artists of all time pass
away in their mid-20s because of the intensity. It’s intense, it’s intense. It’s very lonely and so it
could be extremely lonely. I, ironically, and you’ll
find this wild, I love, look I want random extra
people in the room. So, like, I love being around
people more than anything but I’m also very comfortable in my own, being one-on-one with myself. So I’m good but I know that I’m emotionally stable as fuck
and it’s intense for me. I can’t imagine people that
are not as fortunate as I am pulling from both directions. Ambition but humil, you know. Like, do you know how content I am? A lot of people watch
this show and you hear I wanna buy the Jets and you misunderstand really where I’m at. I want it all and I
wanna win the whole thing but if I never win again,
if I plateau at this level, there’s an amazing amount
of content in my body for all my hunger. And that balances me
but I couldn’t imagine if that was tweaked just a little bit. If I really felt the pressure because there’s enough pressure from a day in and day out standpoint. It’s intense, it’s intense. I think people say it I
think much like stereotypes or statements there’s
always so many truth to it. I think the reason so many people say the road is lonely because
to really be successful, in the context of business especially, you’ve gotta make seven to 7,000 decisions that are critical and you can
only make them with yourself. It’s an intense moment on a daily basis.

“but don’t come close to
achieving what I want, “will I have wasted my time?” – Go Chase. You can ask it again. – One more time. – [Voiceover] Malik asked,
“If I pursue what I think “is my passion, but don’t
come close to achieving “what I want, “will I have wasted my time?” – No because there’s really
only one thing in life is doing exactly. – The Jets, sorry go ahead. – Which is doing exactly what
you’re supposed to be doing. That doesn’t come from out here. I’ve lived this exact problem. I did what everybody else wanted me to do for the first chapter of my life. – Who was that? That your parents? – The world. – I agree, the market, the market. – Supposed to be a doctor, a lawyer or in some shit or something else and I literally. – Guys by the way who
are watching were old. Back then doctor lawyer was like. – You’re so smart. – Doctor, lawyer. – Yeah, respect. – When’s the last time an 18 year old now is like you should be a doctor or a lawyer. That’s like. – That profession is
going to run out of people to do the work. – It’s insane. That just took me to such a weird place. You should be a doctor or a lawyer or an accountant. Accountant was in the mix. – That was the list. My parents were amazingly supportive. This didn’t really come from my parents. But just culturally that’s where. – Your friend’s parents were sort a son of a bitch, right. I fucking hate the friends’ parents. – The counselor at school. – I never went to my
guidance counselor, ever. Four years of high school, never went. – They don’t know shit. They’re living in a different era. I don’t want to disrespect those folks. – I disrespect different era. – Different era. That being said I serve somebody else for a long time. Emotionally mentally
even trying to reconcile being an artist and athlete. That was because I was paying attention with the culture wanted for me. But that’s all bullshit. There’s only one thing. – Go ahead. Get them both. – You’re right there. There’s only one thing. You doing what you’re supposed
to be doing in the world. You can pay your dues. I have a lot of respect for working hard, digging ditches, doing stuff to survive. Practicality you call it. But let’s be real, you have to do the things that’s in here. Otherwise you’re just burning time. – I’m going to throw in addition, yes. In addition. – You always say yes and that’s what you’re supposed to do. – Is that the improv thing? – Yes, yes. – No but I will say this. (laughter) Countercultural Mike. Mike is just my fake name for general people. Self-awareness. My big thing more than anything is
do not live on regret. So I definitely am also on team being happy will always trump more money at the end at the end at the end. So I try to play that way. Luckily for me mine collided together. But if you know you. And you know like money like money. Like money. Like you just are obsessed by money. Then maybe you should do the thing that makes you the most money because you wouldn’t sit there one day and say damn I wish I was an artist. Now if you’re the other way. – That’s like this in here and you have to be honest
what you want to be. Do you want to be a needlepoint expert. But you want to make 10 million dollars. – That’s fake. – Those two things don’t go together. So you’ve got to be real. – I mean it’s self-awareness
like a reverse engineer yourself to not have regrets. Having regrets in your
70s, 80s and 90s is literally to me the worst thing that can happen in life for sure. – What’s the asker’s name? – Malik. – Malik, seriously in here. The answers are all in here. – Chase I will say this though and this is something
I’ve spent a lot of time with the show on. – Are we really going to go here? – Yes.
– Ok. – I do believe that you and I got lucky by having self-awareness and emotional intelligence isn’t you know. – It’s the new black. – For sure. By the way. It’s always been the black. It’s just being put front and center. – For sure. I just want to make sure
we’re giving practical advice saying like follow from what’s in here. I have family members who
literally have no fucking idea what’s in here. I know them cold. They have no idea. – That’s actually thing one is
you’ve got to figure it out. And the way they figure out is to live your life, get in adventures and do stuff. – You know what. I’m so on that. Test and learn between 20 and 30 to me is hot. I’m hot on this idea that if you really want to live the best life you can live. The new game plan is from 20 to 30 test a lot of things because the downside the risks you could go risky. You’ve got bigger upside than downside. – Classic Richard Branson. Mitigate the downside. That’s literally why Creative Live exists. So you can take thousands classes from the world’s best people. And you can literally dabble. And it’s not just dabble in community college, you’re taking it from
Pulitzer Prize winner, New York Times bestseller, this guy. Smart, smart people. Get you hands dirty. – We’re going to use for 17 hours Let’s go, India. (inaudible)

“just started his own
media wine resale company “competing with you in your neighborhood. “How do you respond?” – I would actually be, like I would be fired up happy. Because that is my game, not Elon’s. And so I, and this is the straight up truth. It is insane how I when
I hear that question, how obvious this is to me that I would absolutely destroy him and
he would fail miserably if he was trying to beat me in that game. In the same way that I would fail if I decided to, you
know, invent rocket ships into space and tesla cars
and things of that nature. When I play my game, whatever that is, building an agency,
building a wine retailer, whatever I do next. If I’m operating, right? Forget about investing where it’s a little bit of a crapshoot. Forget about JVs where I have partners. Me, me, Gary. If I’m operating, there’s
not a single person in the world that I’m
scared of at all ever because the only thing that can happen is both of us getting ours. There is nobody that is going to beat me. The markets are too big. I’m going to get mines. And so, I’m not scare of Elon, or Shmelon, or Zucks, or Cubes, or Ashton, or anybody about anything that comes to do with
the game that I’m playing because I’m going to win. I’m going to win. Could they possibly do
more business than me? Sure, I mean I’m not excited about that, but sure I guess it could happen. I don’t think there’s another
agency over the last 4 years that has grown at the size that we have, and in the liquor business
the same thing happened. But of course, somebody could come along with that kind of talent. But that’s not going to
stop me from getting mine, and so the answer to your
question is I would be pumped because I think there
would be a lot of people talking about why didn’t Elon use his mind and go and do start small businesses. And two, I would enjoy the
victory that I would get that would get me more screen cred for punching Elon in the mouth. – [Voiceover] James asks “Why
not go halves on the Jets

“you do, but I also hate
you because I’m a little “jelly of your success. “How can I get past that?” – Like jelly, like Beyonce jelly? Like, my toned ass, or. (laughs) I’m jealous, I understand. (laughs) Thanks for the reaction,
you thought I was confused? I’m not confused. – [India] (mumbles) How
can I get past that? I’m jelly of your success. – Yeah, I get it. I mean look, I think being
jealous of my success is good. I’m jealous of other people’s
success, but not really. Meaning, try to change it from a negative to a positive. I’m inspired by people’s
success, even though being inspired by
somebody, and being jealous of them is literally just
an inch off and they’re cousins, they’re kissing cousins. Being inspired by somebody, being jealous of someone, is literally
a kissing cousin’s game, and so, I’m too egotistical
to say that I’m jealous of somebody, but I’m definitely motivated and recognize, much like the last answer, the results are the results. I’m talking big shit, guys. Like I don’t know if you
understand what I’m doing. I’m really setting myself up for failure. I’ve told the world that
I’m gonna buy the New York Jets. I need to amass 10 billion dollars to buy the New York Jets. If I amass 1 billion dollars,
a stunning percentage of the people watching
the show will define me as not winning. Because the narrative has been built, that this is my thing. Like, do you understand
that when Woody Johnson decides to sell, or passes
away, and the estate’s up for sale, in 20, 30
years, god, Woody, 50 years for you, god bless, whatever, but whenever that happens, if I’m not
the person at that point with the narrative I’m
gonna paint all these years that buys it, people will
be like, oh sorry, Gary, and whatever the Twitter or the Facebook of the world then is, which
is gonna be even worse, because it’s probably
gonna be like holograms and people are just gonna
just pop up and be like, sorry. I mean, you’re literally
gonna have Princess Leia, 58 million Princess Leias
being like, sorry dude, really wish you got it. I’m just gonna be loser city USA. I’m setting myself up
because, what’s the question? – [India] How she was helping– (coughs) – Jealous. Because, you know, you
know because I haven’t, I put myself in such a
weird position of insane success to justify success
in the narrative that I’m painting. So I’m inspired and I’m
challenged by the people. My friend Travis can buy the Jets. I mean he did it. Like this was my homie
that I hung out with five minutes ago. Then like, I introduced
that Tahoe Tech talk 2009. This is the guy that none
of you know on this panel, but you’re all gonna know him, which I’m trying to figure
out if I’m film of. Like, it’s amazing. It’s amazing. So anyway, those kind of people. I’m not jealous of Travis,
I’m inspired that he executed it at that level. So I would say that, man,
just like make a little switch in your DNA and understand, being jealous of me or anybody else, me being jealous, you guys, anybody being
je, jealous is a really backwards defensive trait. It’s gonna do you absolutely no good. Switching it slightly
into, I’m inspired by that and I wanna climb higher
than that is a really good place to go. So you need to instill
a little more goodness and get a load of the
badness out of there. I think the way to get
badness out is to talk it out. This is why I think everybody
should see a therapist or have some outlet to get bad. You needed out, you need to talk out bad. Bad staying in your heart and soul will corrode you, and it’s a cancer. Spit out your bad. Too many people use
their loved ones or their closest person as the person they spit to, and that person has a weird
relationship with them. Find your outlet. My mom and I use each
other because we’re able to connect. We got lucky.
We can handle it. But if you don’t have that
lucky relationship, you need to find a different outlet.