– Alex asks “Will Reddit be
ruined by future marketers? If so, how?” – Alex everything gets ruined by marketers because marketers want to make money. Original audiences feel it’s ruined. Will Reddit be ruined by marketers? That’s like asking when
you’re indie band becomes big, did they sell out? Some say yes some say no. It’s really eyes of the beholder. I’m sure there’s people,
Steve you love Reddit. Go to Steve, let’s go to Steve. Steve you love Reddit. – I do. – There’s clearly more it’s
more commercial than it was seven or eight years ago– – There’s people who say
it’s already been ruined. – Thank you where do you sit on that? – I don’t think so at all. – Okay but you feel like people
that are even more cynical and extreme than you–
– Exist– – have gone there.
– Yes. – And so that’s it. I’m optimist dah, dah,
dah, commerce salesman. Steve is more cynical, more down the line creating friction and there’s
people that are completely out of their goddamn mind
that the second Reddit makes one cent that in itself
signifies that it sold out. By the way I respect that
because I’m the extreme. I look at everything until it makes money. I’m like that’s sold out,
the other way, right? That’s too pure. I think that it’s eye of the beholder. I think Facebook is less sold out today than it was 26 months ago. Because I think their algorithm’s
better, think about that. 26 months later and that’s
an arbitrary number, 24, 20 you know, I don’t even
know how I came up with that. 26 months later Facebook is
doing a better job putting stuff in people’s feed that
makes it feel less commercial than it did before because the
algorithm is getting better. To me that’s wild, that’s wi–
I mean it’s better for me. Taking like personal me, it’s crazy to me. They’ve done a good job, so ebb and flow. Reddit may do a takeover
thing next week with Taco Bell. All of a sudden Steve will
be like arghhh I was wrong. One week later it’s sold
out, it’s just ebb and flows. Marketers and business
people’s jobs are to make money that will always go against
the friction of people that want to keep things
artistic and pure. It’s a good friction
point I think the people that are really special at
it can walk the Mendoza line. You think of an Apple,
you think of a Nike, you think of a Reddit. I’m fascinated by that. It’s something I try to keep
and I think I skew a little bit more towards commerce
and sell out than I do than artists but that’s because
I talk about the subject matter of business that I
think one of the reasons I’m lucky enough to have an audience is I’m in the jabs business. You know the right hooks
are coming and as long as I’m providing way more
jabs than right hooks, the balance of the force,
Chewbacca style, is in good shape. That’s the scoop, that’s the show. Question of the day is a right hook.

“We are in a nonexistent market, “but the sharing economy is
growing, and we play in there. “What would you do to
determine or come up with “a market size?” – Moveandbezel, you know,
obviously I’ve jammed with you a little bit on social. Ya know, I guess you’re
asking me this question to try to figure out how
to put it into your deck so that you can raise money. You know, the people that
are gonna give you money are not gonna give you money
on the potential market size of the watch renting market. They’re gonna do it because,
you’re right, it doesn’t exist. They’re gonna do it
because they believe in you as an entrepreneur hustler, and they’re gonna believe
in the sharing economy, and they’re gonna think that
watches are an interest graph of end users, but ya know, I don’t think you have
to come up with, ya know, the amount of financial
engineering that goes on in startup culture and the
finance world and raising capital is really silly to me. What you could do is you could find out how big the AirBnB market
is, then you could figure out how big the renting market is versus the overall watch market, and then you could just do
the math and say, “Oh OK.” There’s a lot of hacking you can do, but I think you’re asking
the wrong question, and I think India, when you
asked it before we did the show, I think, wasn’t there also like “How do you market to a market
that doesn’t exist yet?” or something? – [India] I think that
would be interesting. – Ya know, I do too, and
I think that, ya know, I think that I’ve spent a lot
of time thinking about that in general in my career, and I dislike it when
people that are started or businesses in it are
asking that question because obviously you’ve
started the business with a belief that that
market’s gonna happen, and more importantly, I think
there’s a confusion to you about what you’re actually marketing to. You’re thinking, “How
do I market to people “to build awareness
that, hey, you can trade “and rent and share watches.” The truth is there’s
just watch enthusiasts. And so like, they’re there. Marketing to, ya know, I
think people get confused when they’re marketing a new version of a historical product
versus creating a new product that doesn’t exist, ya know. Uber didn’t have to sell that. Like, people rented black
cars and took taxis. They had to bring some
awareness to they existed, but I don’t think anybody’s confused that’s listening or watching right now or of anybody out here
they’re like, “Oh, watches?” Ya know, India, there’s watches. You can rent them and you
can put yours on there. Like, it’s just not super complicated. Ya know, just not complicated, and so you market to people that
give a crap about watches. – [Voiceover] Andrew
asked, “My investor wants “to change the name of my
company’s brand Sasquatch Fuel.

– [Voiceover] John asked,
“What are your thoughts “on creating a successful, long term “social media strategy for
yourself or your clients? “How long in advance do you create “the content you roll out?” – John, that’s a good question. I mean, I think this all comes down to something that I call reverse engineering. The truth is everybody’s different. You know, my vision is very long-term. I don’t know how you define
long-term in your question, but some people think long-term
is three to five years. I think long-term is until the day I die. And so, my clients may not be as patient when your Fortune 500 company that needs to hit numbers each quarter, your patience to build a three to five
year plan is nonexistent. When you’re a Series C Startup company that just raised 200 million dollars, and you’re only burning
four million dollars, you’ve got a lot of patience, and the idea of building brand and
having a patience game to your execution becomes more attractive, then we reverse engineer that. Then it’s more about branding, Instagram, doing high-end video, long-form content with no right hook, lot of jabbing. If you’re a startup that’s
gonna go out of business in 24 weeks if you don’t sell some stuff, we’re in full right hook,
ya know, Facebook dark post, SEO, SEM, influencer marketing with calls to action to sell. Ya know, all that stuff
completely is determined based on the client’s current
short-term and long-term needs, but the truth is short-term
and long-term needs really balance based on a moment in time, and so, ya know, the reason I think I’m
good at business is, for all of my talking, I am 10X at my listening skills, and it all just comes down to listening, and so the way we strategize
is predicated on listening, and I think the biggest
challenge for so many of the VaynerNation
that’s watching right now is I don’t think a lot
of you, and this is, with all due respect,
this is for everybody, I’m just picking on you
’cause I love you, tough love. I think a lot of people aren’t really sure what they want to accomplish
in a one-year window versus a five-year window
versus a ten-year window, and their behavior doesn’t map to it. Ya know, to me I got lucky. I just decided it’s everybody
shows up to my funeral, hedge forever, build up equity,
cash it in as I need it, if I ever need it, which has
allowed me to be very patient and really has allowed
me to dictate my behavior being probably a better human being. And in a weird way, and
again, I think a lot of people would find this funny. In a lot of ways, I’ve been a pushover as a entrepreneur because if you would look
at it in the short-term, I’m leaving money on the table. I’m not fighting for every cent. I’m not trying to drill it
down to the biggest advantage. I’m not even getting mine everytime because I’m just hedging along the way, and so just comes down to what
you’re trying to accomplish. I think the better question
to this question is how can you help someone
or are you capable of really understanding what
you’re trying to accomplish?

a millenial owned branding agency here in New Jersey. What are key factors we
should be looking for when hiring other millenials
as we quickly scale?” – Well, great picture,
it’s a good time to stop, especially for everybody listening. So, stop your treadmill, pull
over on the side of the road. I need more Instagram picture questions. I need more Instagram picture questions. Tag AskGaryVee or AskGaryVeeShow
on your Instagram. Just like this question. So obviously if you’re listening, go and watch the show just so
I can show you what I mean, but obviously if you’re watching, you know exactly what I mean. I’m going to say it one more time. You, the audience, you, the VaynerNation, oh, go I need a wristband, Steve. You the VaynerNation,
are the oxygen that allows this show to happen. The more you guys check out or take it for granted or get into a rut because I wasn’t on for two weeks, the more likely I will stop at episode 94. So, like I really, really
need your help here to continue the momentum. So, if you like this show at all, and if you’re shy or not shy, either way, I basically
need an Instagram photo with a question. Here’s a link to how you ask the question. And let’s move on. Will, I think building a millenial agency, I always talk about that fat dude that built Backstreet
Boys and N Sync, right? He wasn’t a 13 year old girl. He just knew how to market
to 13 year old girls. I, especially with the gray hairs, even some in the beard which is weird, I am not a millenial. I know how to market to millenials better than all of my millenials combined. Okay? So I would say, first things first, were you thinking I Poppa? First things first, I would say is you don’t have to, and this is a huge mistake that most people make. You don’t necessarily hire millenials to market to millenials. Just cause you’re 24, doesn’t mean you know how to sell shit to a 24 year old. So, first and foremost, what you should be thinking about in hiring people is do people actually know how to market to the age group? The reason I mention that 50 year old fat white dude is he
understood 12 year old girls and pop music better than anyone. Just like this 39 year old old dude understands the behavior
of 13 to 23 year olds better than most people. So, first what you should be looking for is can they talk the game
to the actual audience, not necessarily are they the
demo of the actual audience. (bell dings)

become too expensive for a new start-up to compete with larger
companies for ad spots?” – Marc, the answer’s absolutely. I mean, that’s the whole point. That’s the whole point of
everything I talk about which is jump into new places when the grass is greener, ahead of the market to create the arbitrage
when it’s under priced compared to the market, a la, email marketing for
Wine Library in 96 and 97, nobody else was doing it. I was asking for it. My conversions were better. More people came. The conversion rates went down, it became more expensive, and harder to get people
into the email funnel, that became the expense. Google Adwords, on the word
wine for five, ten cents. A hell of a lot better than
owning it for two bucks, right? Of course it will get more expensive. We’re seeing it on Facebook now. Facebook ads to get into the feed are more expensive than they were 12, 18, 24 months ago. Even when I started this show and told you to do dark posts, it’s
gotten more expensive since then. So the answer and the
question and the debate and the opportunity all
lie in the same place which is what are you
doing about Instagram and Snapchat and Meerkat and Periscope and all these new things. Are you moving there when
the audience is not as big, the returns are not as
big in the short term? My overall plan is to go to those places hold my breath for three
or four or five or six or seven months, when
it’s not as valuable, but be there when it does become more valuable, and then ride that wave for 12 to 24 months before those platforms become an add their ad product. Instagram’s ad product
is still not mature yet, so the organic reach for the people that jumped on three,
four, five years ago. Is it five years already for Instagram? Feels like it is. 2009 for Instagram feels right, right? Or 2010, trying to remember. Anyway, if you’ve been, you know, fuck charity right, and like
other people of that nature, they won, they moved quickly. They’ve got the biggest audience. They can command enormous dollars. So, I think the answer is yes depending on your budgets. It becomes more price prohibitive. What a small start-up or small business has is time versus a big brand’s money. Right, so are you willing
to work seven pm to three in the morning to
get the disproportion arbitrage of new platforms to over index before money becomes the variable. I hate when small businesses are like, oh, that’s it, we don’t
have enough money to compete with the big guys. What you have is speed and time. What I mean by that is they have time too, but people that work in corporate America don’t want to stay up til
four o’clock in the morning that often. And even if they do, they want to move within the system of corporate America, and they cannot do the
same things you can do. It’s not that same
entrepreneurial nimble system. By the time they even understand what Snapchat, Instagram,
Periscope, Meerkat are, it takes two years for it to get approved. In that time, you’re executing, and so, the answer’s yes, but that’s not a bad thing. It only speaks more to
my overall philosophy of jumping into these new platforms, extracting the value before the ad product becomes mature, and then using the ad
product, Facebook dark posts while everybody else is waiting. Now, in 2016, 17, 18, when Facebook darkposts unpublished
posts, the ad product become the mainstream, that’s when it becomes prohibitive for you, but you’re on to the next one.

“and indoor billboard company. “How do you feel about
advertising in the bathroom?” – Nicole, I’m about to
throw a huge curve ball. That’s a Clayton Kershaw
left-handed curve ball. That’s a fantasy baseball time. You’re gonna start getting a lot of fantasy baseball references over the next three to four weeks. Five weeks. Six weeks. Seven weeks. Eight weeks. I think that I love this. See, one thing that people don’t realize is I’ve spewed about how I think Superbowl commercials
are grossly underpriced. I think people think that I
hate all traditional media, and it’s just about social. The truth is, I just care
about the attention graph. Show me where the eyes and ears are, and I’ll show you something I believe in. I believe that when I go pee-pee, and I see a sign right here, now, look, the truth is, flip it to me. The truth is, more and more lately, when I go pee-pee, I’m doing this, right? Do you look at your
phone when you’re peeing? Staphon? Check. Alex? Check. DRock? Okay, four for four. So, do I think the value of urinal signs is as high as it was three years ago? I don’t. Do I think that they’re still probably undervalued, because people pay attention? I do. They’re better than other
outdoor medium stuff, but the vulnerability
to these urinal sinage, which I’ve always been a historic huge fan of, is the phone culture. Watch this. Staphon, did you look at your phone while you were peeing three years ago? – [Staphon] No. – You?
– [Alex] Nope. – You?
– [DRock] No. – Me neither, and that’s
super interesting. – [Voiceover] Chris asks:
“If Apple could build a car,

– [Voiceover] David asks,
“What are your thoughts “on Facebook and their need
to start TV advertising?” – David, great question,
and I’m really excited about answering this. You have to understand
that everything to me is an arbitrage. So for most businesses in the world that don’t have complete reach, right? TV is not the best value,
hence your hashtag. However, for a company
the size of Facebook that has reached everybody at some level, they’ve got two places
they can go left, right? Which is, and notice it’s in the UK. They can go, they can go, they’re struggling a little with 13 to 15 but they’re not going to be
able to market to them on TV. I can get them into the pipeline
where Snapchat’s winning. And then they can go
actually much older, right? If you look at the dynamics of, like, and this is not much older. But if you look at the
dynamics of 70 to 90, there’s still maybe some upside there. And TV has some awareness. I think it’s overpriced, but when you have a market cap of 225 billion, that’s a hell of a lot more interesting to actually do some TV and
have some justification over somebody who has a
market cap of 50 billion. Or 50 million, or five
million, or 500,000. Get it? So to me, I can see some justification around that tactic. You know, it may cost
them a lot more for a user but when when you’re
left to so little users, you’ve got to pay a lot more. Whereas for all of us,
there’s so many users left, we have to pay as little
as possible to have an ROI. Everything is, there is
no one size fits all. There is no absolute statements. And you’ve got to make
decisions for your exact moment, Facebook television ads in 2005,
’06, ’07, ’08, ’09, ’10 eh. 2015 in the UK market? More interesting. Guys, thank you so much
for watching the show.

“What value do you place “on getting out there
and pressing the flesh, “in order to expand your fanbase?” – Heromoviepodcast, can I call you HMP? I think I can. HMP, you know, I have
enormous value in it. You go into a confined area, where there’s like-minded
fans to exactly what you do. And, you know, listen, nothing replaces a nice little selfie, or a hug, or a high-five. You know, I think you use the digital world as a gateway drug, to then meet in person, to then solidify, and then kick back out
into the digital world to create amplification. So, I’m a huge fan of
pounding the pavement, showing up in real world places, and it continues to be a reason I go to things like South by Southwest, and I’m a big fan of it. I don’t think you can just
do it in the data world, we’re still human, for now. Robot culture coming, but
not right this second, and so market in the
year that you live in. 2015, hitting the pavement? Yes.

of direct message on Instagram. Is it an untapped resource?” – Autumn, the problem with direct message on Instagram, right, is
that what we’re asking is so far what I’ve seen well actually, you know, it’s interesting. Instagram direct message is interesting, because most people are not following too many people that they don’t wanna be following on Instagram. It’s very different than
Twitter and other places. I mean, really if you look at the forum, I love to look at the
big data of Instagram, because I have a feeling
that most of the direct message stuff is a hell of a lot more scandalous and a hell of a lot more inappropriate than I think people realize. Anecdotally what I’m hearing is happening with Instagram direct
messaging is a hell of a lot of flirting and a hell of a lot of I’m trying to look for
the right words here. Because you’re only
following people you wanna follow, I think from a
marketing standpoint, it’s hard to get into that, because
I look at it like texting. It’s a place where people have no interest in having people market to them, and I would stay very away
from Instagram direct messaging as a marketing tactic,
because I think it’s an inappropriate place to go. – [Voiceover] A.J. asks, “How
can I engage with an audience

– [Voiceover] Tom Rowley
asked, “Trader Joe’s has a cult like following with
no social media presences. What are your thoughts?” – Tom, I think Trader
Joe’s is leaving action on the table. I don’t know what else to say. Clearly their business is great, and I keep saying it marketing, great marketing doesn’t solve a business’s problem, but it can accelerate a business’s enormous awesomemess. I don’t know. That doesn’t sound right,
but the bottom line is very simply, Trader Joe’s
you may be thinking that you’re doing it cool or that brands shouldn’t engage if they’re awesome,
and you’re a great brand, but I fundamentally believe
they’re leaving a lot of action on the table. I love when people are like, yo Gary, I don’t need social
media or good marketing. My business is up 23%. I’m like what’s wrong with 60%? Why can’t your business be up 90% Joe? – [Voiceover] Luke asks, “My
litte sister has Instagram