“largely the same messaging, safety. “Is their sheer size saving
them from disruption for now?” – Yea, I’ll jump in on this
one because I’m spending a lot of time with Silicon
Valley and that’s really, what’s going on in Silicon Valley now with
start ups that are looking to attack banks, and if you look
at what’s going on in general with like Venmo and so many
other things that we’re living through, yea I mean,
I think banks have enormous infrastructure and have
a value prop, but there’s enormous amounts of destruction. I think the question alludes
to a marketing message, and I think it’s actually gonna be more of a utility message. When you start layering,
you know it’s funny, BitCoin has been not a top
of mine in the start up world recently, but block chain
mentality and just the innovation around financing
and the financial sector is going to be pretty aggressive. I actually think a lot of
bank’s messages are not necessarily just about safety. I think it’s about creating
indulgence and empowering you to do the things that you want to do. I’ve watched a lot of
the banking messaging, as we start planning on
getting into a couple of clients in that sector. I think what’s way more
important is that bank’s brands in our society are very poor,
because of what happened with the Wall Street melt down
and things of that nature, and I think a lot of banks
have been very slow to properly transition to mobile and so there’s a lot of
white space and a lot of innovation coming that, and it’s funny I can see the sharks circling around the banking sector in SF
and it’ll be interesting for the next decade. Keep it going. – [Voiceover] Alex asks, “What
do you want to be remembered

– [Voiceover] David asks,
“What would you do “if you were the new CEO of Twitter? “How would you turn that ship around?” – David I would do a couple things. One I would recognize that
the data that we’re collecting on a daily basis is
disproportionately valuable to a lot of real time marketers
and real time data analysts. You saw Bloomberg Twitter
JV come across the headlines for me I haven’t read it
yet but that’s exactly where I’d go putting my
money where my mouth is. I invested in the company
called Data Miner years ago that I felt Twitter would or should buy or become a big company
on the backbone of that. I would also recognize that normal people don’t understand Twitter. Twitter as a product is
not as easy to understand as Facebook and Instagram
and that is a friction point. When you look at the data
that shows how many people have signed up for Twitter
but then have not been active that’s a vulnerability. So I would hire the
single best product guy that I could, or gal,
and so product person would be very, very, very high on my list. I would not guess, I would
poach with all my ability with disproportional
economics and give them as much stock as I had to from
a Facebook or an Instagram or things of that nature. I would probably make
a very aggressive plan. I would change the logo of the bird. I would probably change it to a cat and have the cat eat the
bird as a symbolic notion to it’s a totally different company. So I think you’d need a branding play that would change the optics. So I would change the
logo from a bird to a cat. I would tell Wall Street that they should start
selling my stock now because I’m not gonna be a CEO
that’s gonna confine itself to making numbers on an
every 90 day basis and that I have empathy for that’s
how they have their business and I probably only would
have gotten the job as CEO of Twitter if I communicated
that to the board and the biggest stockholders
who then clearly, weirdly allowed me to go become the
CEO ’cause they wouldn’t care about their stock price
over a 24 month period. ‘Cause it would go way, way
down because my behavior’s more predicated on business building not so much Wall Street appeasing. So there’s a lot of
things that I would do. I would also recognize that Twitter is one of the true social networks. That the value in listening
is very big on Twitter. Whereas Instagram, Pinterest, Facebook, Tumblr they are, Snapchat,
it’s pushing content out. It’s more of a content
management system, a CMS, where Twitter has a lotta
listening capabilities. It is where you have a conversation. It is the place you go for
now when something happens in the world ’cause people wanna talk. Starting to move a
little bit in Instagram, there’s some of that behavior. But those are some of the
top line things I would do. – [Voiceover] Kamil asks,
“How would you raise money

– Hey, Gary, this is John McAlpine, reaching out to you from Toronto, Ontario. My question for you here
– T-Town – is in regard to my
father-in-law’s business. My father-in-law is from
Minsk, Belarus, originally, so his English is very poor and moved here about three years ago, but he’s an amazing, fantastic contractor, and he wants to grow his
business, and I wanna help him. So, given the scope of,
let’s say, about $1,000, because we’re really small, what are some baby steps you could suggest me, as a marketer of his business, to do so I can help him out and so we can start gaining some traction here. You keep answering our questions, Gary, and I promise we’ll keep asking. Thanks for everything you do. – John, great question. Obviously, you know how
to hit my emotional center by going back to the old country. And that’s a great, great question, and a real practical one. And $1,000, I think, is
really so much more realistic for a lot of people that listen. Way more the clients that
we have here on Vayner, spending hundreds of
thousands, millions of dollars each month in different
marketing activities. Couple different things. Number one, I noticed
you said a heavy accent, which made me believe that you were alluding to
don’t give me the advice to put him on camera or put him out there. Now, if his personality is like my mom’s, who never shows up, actually asked my mom for the first time at the Jets game yesterday, I said, mom, I think it might be time for you to be on the show and make your first ever appearance. She said no, she really,
it’s just not her thing. And so that crushed my heart, mom, and you crushed the entire
Vayner Nation’s heart, mom, they all want you to be on the show. So, now, if his accent is something you’re worried about but
he’s willing to do content and become Bob Vila, which,
I know you’re in Canada, but I think Vila might be an
international star, right, but if you don’t know
who it is, look it up, he became like the home, he became America’s
contractor in the 80s on PBS, when people weren’t
doing the kind of content we see on cable these days, when chefs and real estate
agents became famous, and so I would put, I
would make videos of him, if he’s that great of a
contactor, and I believe you, I think, you know, you
get different skills from different parts of the world, he’ll bring a little of
that Eastern European flair or soundness or whatever that angle is to the Canadian building market. I think you put him on and start
doing Bob Vila-like videos. Now, with $1,000, I would
spend that on the 10, 15, 20, 30 mile radius of your guys’ area to get those videos out
to people that are fans of things like Architectural Digest or things that are into
building and interior design, into the culture of home
building, contract work, renovations, things of that nature, so, now, if he’s not
willing to go on camera because he’s introverted,
shy, worried about his accent, I know a lot of those variables, you need to figure out how to make content that is compelling to people, maybe you translate his
advice into written form, and then you run ads on
Facebook in a 20 mile radius, ‘Did you know you could fix
cabinets by doing this?’ ‘Replacing new floors.’ And you gotta target
people based on interests that may find that interesting. Content is the gateway
drug for small businesses, that don’t have a lot of money, have to put out great
contents, spend little dollars, just like I did with Wine Library TV, but now there’s more things. Instagram accounts, those kinds of things, that’s what I would do.

– Hey Gary, this is
Dan from Fan-View here. I hope I make the cut to the golden age of the #AskGaryVee Show in this format, and my question, my question to you is if you believe that sports teams will begin to use the rich data
from the influencer market, all the companies that are coming in with amazing stats around athletes, to use that data to start
to play marketing moneyball with their teams. I’ll love to hear your thoughts on that, thank you for giving back, peace! – Marketing moneyball, right? Yes. Will sports teams use data to make better marketing decisions? Yes. And I know that I’m, like,
keeping it basic, but, like, first of all, cool-ass video. Second of all, very
basic question, meaning all of marketing will use data to make better decisions. Moneyball is the notion
of using data in baseball, data is going to be used in every part of our
world everywhere forever, marketing happens to be one of them, dating is, you know, if
you think about, like – oh.
(laughter) Anyway, dating is one of them. A lot of things (laughter) a lot of things will be that way and so I think that data will
be overlaid across everything, and marketing’s actually already here, and there are teams doing it already, and we’ve done stuff like that for the Jets and the Dolphins already, so yes.

“Tips for getting up and running?” – This is interesting. This is very much deja vu 20 years ago. Yeah, first and foremost you need to find the right kind of infrastructure, backbone, CMS tool to really get you guys to launch. Contact management system CMS. Magenta or Shopify or one of these platforms that can get you up and running in the retail capacity at a low cost. I would also highly, highly think about how you’re going to promote within your store to drive people to the .com. I think a lot of people
forget about that aspect. Obviously you have to learn how to do Google search ads, SEM, and you’ve gotta work on search SEO, and organic. You gotta figure out
how to use Facebook ads targeted within a two
mile radius of your shop, and a different kind of
marketing campaign for the 15 mile radius. If you’re going into the delivery of it. I think that what you have to really do is I’ve given you some
tactical stuff off the gate. Here’s some more high level things. First and foremost, you
need outrageous levels of patience. It is going to struggle
over the first 12 to 24 months because in general, it’s a high friction area. Obviously with Instacart and Fresh Direct, and there’s plenty of thing going on where people are thrilled to order but a family grocer to
become an internet player is a tough haul, and so patience I think is going to be an
incredibly important part of your success as you
go through this journey. I would make sure that every bag that you have at the store has a flyer in it with some
sort of creative call to action with a coupon that is online only as kind of a cherry to drive acquisition. I would also try to make sure your POS, point of sale system at the store is tied into the .com so that people can use club cards or you
can collect data there and remarket to them on .com environment. Email marketing is going
to be an enormously substantial part and
backbone of your success. I think a very strong
strategy of what to sell on a daily or at worse case every other day basis on your email service is quite important to muster up excitement and most of all, do not create friction. Make it valuable for people
to join your .com environment. Don’t force them into it, and so those are some
of the top line thoughts. It’s nice when you’ve done it before,

– Hi, I’m Amy Porterfield and
I’ve got a question for you. So in your book, The Thank You
Economy you talk a lot about letting your audience
decide if they want to get to know you more versus
persuading them that they should. So when it comes to email
marketing what are some tips you have for communicating
with your audience in a way that doesn’t kill the connection because you’re being to persuasive? – Hmmm.
That’s a good question. Email marketing is a tricky one. You know I think, Amy,
it’s funny you reference Thank You Economy. I think the answer to
email marketing is found in my next book title which
is Jab, Jab, Jab Right Hook. I mean think about all the email services you are signed up to and/or have been over the
last three or four years as so many of you start to siphon off of being on email lists. So many of those email
lists are in pure utility. Right? They’re retail,
they’re giving you deals. They’re very action-oriented. Nobody in that space is
throwing enough jabs. We at Wine Library aren’t. I still think I want to,
I’m going to use this to take my own advice. We need to start sending at
least once or twice a month. It’s so hard because you’re
siphoned on the drug of sales. But you’ve got to put out content. As a matter of fact,
Steve, I want you to work with Brandon right now. I want to send an email with
the last five stories we wrote on the site and I want
to send it out as just with a title of like Reading
For You Around the Wine World. Although let’s play with it a little bit. So that. So instead of everyone being
like here’s a deal, $49.99. Game Boy, old school. You know you need to start putting out the history of Nintendo. Right?
So more content. More content that kind of allows people to be less on the defense. Every mail that comes in
is like it’s at you, right? With content that has
no purpose other than to entertain or inform or
bring utilitarian value to the user, you’re
getting their guard down. You’re bringing them
value which opens them up so much more for the sale. And so I think that’s the way to go. I really do. I think and I think mixing
the two is intriguing. You know I’m curious what
Steve and I are about to do with Wine Library lends itself
to more content in the mix of the sale. And I don’t like blending
jabs and right hooks but I always like testings. A bunch of people always ask me, like Gary did you read Jab, Jab, Jab Right Hook these posts on Facebook
and Instagram this weekend don’t feel native. Well maybe they are. I mean by results of the way
people responded to Facebook. Maybe they’re very native,
maybe native changes because native does change. And so, always testing.
Always testing. That’s it?
– [India] Yep.

– My name is Caleb Maddix. I’m 13 years old, and I
just wrote my first book, Keys to Success for Kids, you can get it on Amazon.com, and my question is, if you were in my shoes, what would be the first step to promoting the book? #AskGaryVee show – Caleb, the first thing
I would do is I would try to find a thought leader, with
a very big audience, that had let’s say either a blog
or a podcast or a show, and I would try to make a piece
of content that would catch his or his team’s
attention, so that then that person would promote
it to that enormously large audience that probably has
a lot of kids or younger brother and siblings, and you would get a disproportion, organic,
awareness play that you didn’t have to pay for, and
an instance what you did was you hacked it by making
very compelling content. That would probably be what I would do.

“to Amish people if that
was your primary market? “#BuggyHustle.” – Galen, this is a tremendous question, and I think it opens up
an opportunity for me to give a broad answer. The truth is, I’d probably
spend six months to a year before I would say a word or market, for me personally, because I completely am undereducated on that market. I don’t know what makes that market tick, what do they, you know, obviously, what, if anything, are they buying? You know, obviously I’m
not deeply knowledgeable. Obviously I have headlines on what I think is going on there, preconceived notions, but I’ve learned in my 40 years of life those tend to lead you to disaster when you’re making
assumptions on the market when you don’t intimately know it. You know, for me, the two core businesses I’ve run in my career, the wine business and an agency that markets
within social media, if you pay attention
closely, they were markets that I spent five to seven, eight years being deeply in before I took the reins. One, obviously, in a family
business growing up in it, and two, really participating in it, being a thought leader
within it, jamming with it, using it, and I mean, I
was using social media hardcore for, you know, five, six years before I started VaynerMedia
to then give advice around it, and so that’s what I would
do, and that’s what I think a lot of you are making huge mistakes on. Interacting with so many
of you on Instagram, Facebook, Twitter, I notice this quick, you know, I wanna sell sneakers, right? I wanna be in the sneaker game, and yeah, you kinda like sneakers, but do you understand
the sneaker business? And I went with the huge pause there, Staphon, for a specific reason: When you decide to jump into business, yeah, you may like wine, but do you understand the wine business? Yeah, you may have a Twitter account, but do you understand
social media business? Yeah, you may have some kicks
and have six or seven pairs or even 50, but do you
understand the sneaker business? And so if I’m marketing, I’m in business, and if I don’t understand the market, if I don’t deeply understand
the competitive landscape, the supply and demand chain, what I’m gonna do, the
marketing opportunities, the white space that I
love to play in so much, then I’m gonna lose, and
that’s why so many people lose. They confuse enthusiasm or hobby for business skills, and
so before you do anything, before you jump into anything, I highly recommend, you know
so many of you are starting T-shirt companies without
doing a hardcore audit of the 50 hundred T-shirt
companies in the market, and what they’re doing and
how much they’re spending. Do your damn homework. – [Voiceover] Daniel asks,
I’ve started a startup

– Gary Vee what’s up? Lewis Howes here from the
School of Greatness podcast. Big fan of the
#AskGaryVee Show keep it up, love what you’re doin’. I’ve got a two part question
for you and it’s geared around selling books. Now I’ve got a big book launch coming out in October, in the fall. It’s called the School of
Greatness, very excited about it – Good plug.
– [Lewis] and I’ve got a two part question for you. One with Instagram ads looking like they’re gonna be opening up here soon, – Somebody’s paying attention. – and if you could only
spend money in one place on ads Facebook or Instagram,
where would you be putting your money on a book launch
coming out this fall? That’s part one and part
two if you were looking to get 10,000 preorders
through bulk orders where would you be focusing
your energy and efforts to get 10,000 preorders come through.
– [Gary] Piece a cake ’cause I’ve done it so many times.
– [Lewis] That’s the question. Hope you like it. Thanks for all you do.
– [Gary] I love it Lewis. I would, I’m hedging here
because I just don’t know exactly what Instagram’s gonna do. If I knew that Instagram was
gonna fully open up the funnel, the firehose and ads are just rolling in, and we’re seeing five,
seven ads a day on our feed then I would say Instagram. I really would ’cause I do
believe the attention is sitting in Instagram the problem is my intuition without any knowledge is they’re
gonna be a little tighter on the spigot and it’s
gonna be a little tougher to actually break through. And so I would spend 50 cents on a dollar in Facebook and Instagram. The problem is your book’s
coming out in October. The ad platform’s supposed
to come out in October. My belief is it comes out later so I think I want you mentally in Facebook,
Facebook’s gonna dominate. Number two’s a piece a
cake ’cause I’ve done it multiple times and I’ll do
it again in March or February for my #AskGaryVee book. The place to go is to your homies. The place to go is to your homies. What I mean by that is
reverse engineer everything you’ve done for people
for the last 18 months and send them one by one, not in bulk, biggest mistake people
make is send a bulk email and say this is the one time
I wanna send a bulk email. You know I just need all
of you to buy my book. I get that all the time, that
is a piece a crap execution, it will not work. I don’t feel like it’s
personal, I never buy but Lewis when you email me and
you write a whole thing like hey remember when
we first met in Ohio and I drove you around, or St.
Louis, and I drove you around and this and that and
you know thanks for being on my podcast and hey
remember a couple months ago I asked this question on the
show so here’s my thinking and hey it was great to see that. Like real stuff, like real
stuff, like the party in LA that I helped, like real stuff, real stuff that happened between you and I. Not a bulk control c,
control v, this is you and me. You spend five minutes writing this email. It would really mean a lot
to me, I’m gonna be guilted into buying 100 books. And that’s it. And you’ve gotta lotta people like that. And some people are
even more homie with you and they’ll buy 1,000 or
they’ll buy 40 or they’ll buy 90 and literally when Jab,
Jab, Jab Right Hook came out in that August, it came out
in February, in that August or when did it come out? In January, I don’t even remember, when did Jab, Jab, Jab,
Right hook come out? Anyway, in that August. Maybe December? Anyway, in that August I emailed thousands of people one by one, wrote
them one by one emails, it took forever and I got a lot of sales and well into the tens of thousands so that’s exactly what I would do. I’d reverse engineer, CRM,
your whole social graph. The 25 to 7,000 people
that most matter and one by one by one remind them
the nice things you’ve done. I know how you roll, you
build up leverage one by one by one, one by one by one, one by one by one. Tedious, long but effort that
converts into actual sales and follow-up. I went in right in there be
like look you need to say no in this email or, at the time
Nate who’s the CEO of the book, or Nate is gonna email
you and ask you every week on the week and I’m cool
as shit if you go with no ’cause I get it. Cool but you need to say
it ’cause I will bother you until you tell me and
so put them in a corner, suffocate them, don’t let
them be able to just delete it and not answer, pound them,
let them basically understand that you will not have a
relationship going forward if you don’t at least answer
and that no is equally as awesome as 1,000 and that’s what I did. I really made everybody
feel very comfortable in saying no ’cause I get it
as I did with them being 1,000. It’s funny after I did Jab,
Jab Right Hook, even though I did it for Crush It
and Thank You Economy after I did it for Jab,
Jab Right Hook it’s funny I’ve been giving this advice
to a lot of people and as you guys know we’ve been buying a lot of hundreds and two hundreds
and putting them out for Vayner. So that’s the scoop my man,
that’s what I would do. Guys, thank you for watching the show.