“thing as a viral formula
to make things spread?” – So my point of view on this is
that, you know it’s funny, this is a good time, Staphon, I know
you’ll be editing link up the “6 minutes for 60 years” video. In the opening line of that
video I say that video is going to go viral. I don’t think there’s a
formula for going viral. I really don’t because if there
was there would be more people that could do it
40, 50, 100 times. I think there’s concepts. There’s concept over here which
is you goat or bait or get the attention of somebody who’s got
an enormous audience. You bring them value in some way or you
do something unique because everybody’s doing that to Casey
and she clearly did something that was stronger, better,
more interesting or just a moment in time. DRock was the thousandth person
that emailed me and said “I want to make videos for you.” At that moment I was ready, I
was open for it, it worked. So it’s a timing
thing sometimes. There’s going after
big wig to put you on. What Dr. Dre did for Snoop,
right? It’s a very common thing in the rap game. You give somebody a verse, it’s
a big song, they’re a big artist (claps hands) the game changes. That happens in
influencer marketing. There’s what I did with
the “6 minutes for 60 years.” When I made that video I knew
that I was making it for 30 to 60 year old entrepreneurs so I
targeted 30 to 60 year olds on Facebook who are also in
to Shark Tank and other entrepreneurial things
which gave it the match to get it going. So I think Facebook ad targeting
for video and I think influencer marketing putting them on
are two formulas that work. Ladies? – I think going viral sometimes
can actually hurt you. If you look at that guy that
leave Britney alone guy and he’s known for that forever. Personally, I would prefer
to grow slowly, organically authentically, raw, real and
really create content and maybe that takes longer
than going viral. – Let me jump on this I think
that’s a tremendous point of view and that I push hard. I will say this I think that it
comes down to how good you are. If Beyoncé went viral
at 16 off a video and she actually had a the chops. Now we get to find out what
kind of chops that she has. So I’ve seen people go viral
and stay because they’re great. – They have staying power. – Sure, I watched Jerome
I watched Rudy, I watched Nicholas, I watched he
whole Vine movement. I was very close to Brittany I
watched all their, we picked Logan Paul to win a contest
that’s how he got his career started in a contest we
created here at VaynerMedia. So he went viral in that moment
but he had to have the skills to hold on to it. – Right. – Look tried-and-true, at the
end of the day, if you don’t have chops, if you have
something to say you’re dead. – I think it’s important to have
a backlog of stuff so when you have that moment people will
stay for what you are creating. – You felt that, you felt a lot
of people saying so you had the moment, and this is all very
recent for you– – Yeah, so this was
two weeks ago. – So people came and they
got to see all the stuff you did in the past. So there like wait a
minute you’re good. – Yeah, yeah. – And by the way, I apologize
to cut you off because I get yelled at for
that, I know, I know. I don’t interview for a living. I bet you, I don’t know this,
I’m going to text him and ask him I bet you Casey even looked
at that in order to make his decision for it to
even have happened. – Yeah. Yeah. I think it’s super important to
put yourself in a position where you have the right
context for a viral video. Make sure that when you are at a
point in your career or in your life to where those
people are going to stay. – Right, didn’t you have something
that somebody told you about running a multimillion dollar
business that you have to run a business like a multimillion
dollar business even if you’re not a multimillion
dollar business. – No, I had some advice along
time ago I was setting up a business and the guy said what
do I do I have no idea I’m just getting out of school. He said set this business
up, this had more to do with accounting, set this business up
like it’s a multimillion dollar business so that you’re
prepared for when it gets there. – So do that with your YouTube. Do that with your
social media accounts. – If you’re going to have 1
million viewers, set it up so that when you get those million
viewers they want to stay. And they’re like
wow this is legit. – Your content should be
marketing like your marketing to 10 million people. – As long as is
authentically true to you. I think the biggest mistake that
people make is fake the funk and I do in a business context you
might have seen these characters back to guys being jerk offs,
you have all these guys faking entrepreneur life like
they’re winning but is not true to them so when I hear you guys are saying which is right
advice I just want to make sure that everybody means that
means as long as it’s true. It means the behavior, not
rolling like you did it or acting like you’re already famous. – Yeah, exactly.
– India, keep us moving. – [Voiceover] Nicole says,
“Blogging since 2009.

– Hey Gary
– Father and son. We have a YouTube channel where we teach people how to
make signs like this. Got over 300 videos. We post 6 videos a week. The name may sound familiar because I got ten signed books from
you on the super eight. About 25 minutes in. You pulled my name and almost
threw it back in the bin but thank you for not. I appreciate that. Thank you for all you do. Our question to you is, We’re all over facebook,
we post to facebook six times a week, and I’m using facebook darkpost so we’re getting really
good reaction there. But we want to grow our brand,
we want to grow our name, grow our audience, what
platform do you think is best to go to next? Our demographic is
somewhere between 45 to 65 years old and woodworkers, obviously people that are interested in woodworking. So you can tell me, tell
us, the next platform that we should go into. That’s really what we’re looking for. Appreciate your time, Gary. Thanks for all the great
stuff, love you man. We’ll see you later.
– Bye Gary. – Bye. – Bye Gary, that was so awesome. That was awesome. What are their names again? – [India] Dave and Eric. – Look, I think when I was looking, India saw me, I was looking
at your YouTube data. Kind of making some assumptions
on your facebook data. I think that everybody, this is great, this is a great question
because I can answer for so many of you. Everybody is looking for the next thing before they’ve really won the last thing. I think there’s a lot of
work to be done, guys. On your, let me give you
a huge piece of advice. I would make those signs. You should, here’s what
I’d like you to do. I’m going to give some real
tangible advice right now. – There’s their channel. – There’s their channel, so
Dave what I’d like you to do is I’d like you to make
these amazing signs for 50 to 100 influencers on YouTube. I want you to make these amazing signs for 50 to 100 of these other
YouTube influences. Look at what you did here, and you just got exposure on a bigger YouTube channel
by asking this question. You’re hacking. I would actually rather you cut down from six episodes a week to three. And take all that energy and time and e-mail out, search here for whatever, the genre you think your world is, and reach out to all these other hundreds of thousands of YouTube providers that are producing great content that might be in your demo. And don’t go from Michell Phan,
with a billion people, go to people that have
100,000 subscribers, 200,000 subscribers, they
haven’t made it big yet, and reach out and say, “Look I’d love to make a sign for your “around your logo for your YouTube show.” They’d be pumped because
this looks incred– I mean these guys are
clearly good at what they do. And so what you need
to do is more collabo. The real thing that people
are missing is collabo. Like, there’s a lot, if I was on DJ Khaled’s
Snapchat right now, I’d be like, big shout
out to my boy Gary Vee. That’s another channel, I would grow 100,000, 200,000 followers in a heartbeat. Ads are great and you
should definitely do them but collabo, collaborations for all of you at home are
very very very important. And I think you are actually making stuff, so you can bring something, a real hand craft work. A bunch of people are going to forget you guys, I don’t care cowboy. But one out of every 50
people that you e-mail is going to say “That’s
cool, I want that.” Then they’re going to give you a shoutout to their 200,000 person, again, cowboy show, sign show, or just kids, it could be anything. And that is going to
get you much better ROI. I would cut down the
shows from six to three, this is actually tremendous advice for so many people. Cut down on the content creation and start working on distribution. Distribution my friends,
collabo and distro. That didn’t work. But collaborations and distribution. You need more awareness. What you did by getting on the show, by grabbing India’s heart was an absolute victory for you. Because there are
absolutely 50, 500 people who are watching right now that are going to subscribe to your channel. Follow you, buy a sign,
or whatever your KPI is. You need more distribution and awareness not more content, not the next platform. Facebook and Youtube is
exactly right for you guys. You just need to change your behavior to respect collaborations. Which are a gateway drug to distribution. You need more awareness within that ecosystem, that’s
what you need to be doing.

videos for companies how specifically
would you find buyers today given that it’s not something that the majority of
companies are jumping on just yet thank you I would do exactly what you’re
doing BBQ hustled away into the a scary show this was just shown a lot of people
are gonna now know about you let’s throw up bobby’s Instagram handled we can figure
that out can we right here I just give you six or seven leads I would highly
recommend that you do it for a very low price for the Boehner my nation because
one of things that people do when they’re selling something that’s the
future is the overpriced their service unique case studies you need it out in
the wild and so instead of whatever you’re charging for them if you cut that
by three-fourths give them a nation a good deal on it there in a post on their
Instagram that’s going to lead to awareness on you and so couple things
one growth hacking exactly what you did hear the other
thing is you I would go to a lot of the accounts that you’re seeing on Instagram
that have a lot of followers I would search hashtags I would use Explorer go
to their account details when applying never seen this but let’s get real
practitioner today I’m going into you know Instagram
I would go into Explorer crashed so I’m in my explorer have a look at the different counts as a
golf picture looks nice Scottish golf podcast right 5,000 followers Scottish
golf podcast I would say cool I can do animations round golf and so I would
look now they put their snapshot account they don’t put your Gmail most people do
put in Gmail and that would have led me to emailing them and say hey I just got
a scarf podcast Instagram account here is my enemy added things I’d like to get
some exposure I normally charge 300 bucks for it because you’re one of the
first people going to you for 30 bucks or may be free and you posted on your
account now because there’s no evil hear the only URL is their podcasts on
hitting yes here now going to their dot com and my hope is here I will find the
email so I can contact them going all the way to the bottom tends to be not
see it now I see their Twitter something click the tweener and now among here so
it probably reply to them on there and say hey I’m just doing that cuz its
funny but that’s what I would do I would grind for people don’t remember what I
don’t talk enough about with my library to me is that nobody watched the god
damn show and so what I just did on social media I used to do on the
Internet to search the word wine and go 40 50 60 pages deep in Google results you know 400 500 600 results keep click
every link find a blog find their email and email them and ask them if they
wanted to biz dev if they want to interview if they wanted my content if I
could bring them value to give me exposure these are sites that nobody was
thirty people forty people sixty people and I hustled and bustled hustled and so that’s when you can do
you can do what you just did with me you can go through a rabbit hole and stream
that I wish I had when I started while every TV and you put in the work to
business the one by one by one from the Scottish golf podcast to the India Art
producing Instagram to whatever you do and so that’s what I highly recommend
it’s the grind on the biz dad hustle that matters change how would you deal with a
co-founder who isn’t as ambitious as you

– Hey Gary Ginner, Chad J. L. D. here and I have a question for you. About Snapchat. Because of you, I have
been snapping my face off. And loving every second of it. DRock at John Lee Dumas. And I would love for you to share with us, how do we grow our Snapchat followers? You’ve answered this question before, I haven’t loved any of your answers. If you could go deep, break it down, we’re VaynerNation. How do we grow our Snapchat followers? – J.L.D. wants to grow his base. J.L.D., excited, I think
I’m actually going on your podcast today,
which you’ll probably air as the book comes out. That’s later in my day. J.L.D., listen, I’m
sorry that I’m not giving you a good answer. The answer is you have to
use every other channel. It’s using every other
channel at its hacking. You’re doing it right now,
you threw up your Snap code, because you’re hoping a bunch of people in the VaynerNation stop
it, take a picture of it, and add you as a friend. You’re doing exactly the right thing. Which is, you’ve got to use
other people’s platforms and other, you know, collaborating. Literally, emailing
everybody that you know or messaging them on Instagram, if they’ve big Instagrams,
assuming that means they have some sort of community on Snapchat. And saying, “Hey, how do
I take over your channel? How do I, give me a shoutout.” It’s literally endorsements
on other people’s Snapchat. Or, listen, man, make your podcast over the next six, seven, weeks, pounding Snapchat. Interview people about Snapchat, interview Snapchat executives. Make your world about Snapchat. I’ve won because I’ve branded, you’re looking for a tactic. You’re looking for a sales tactic. Right? A transaction. Oh, go do this, buy
this search term, right? Like, you’re looking for that. You’re looking for, maybe
you should buy the long tail, term on Google as a
Google AdWord that says, “Who should I follow on Snapchat?” And then maybe you’re the first result. That you paid for. It’s me, follow me, right? That will work, probably
cost a buck or two. Per follower, that might work. But I’m doing it in
marketing and branding. By being about it, ’bout it, right? By being about it, and
by talking about it, and by being out there,
people are picking up on that behavior, they’re
writing about me being in there. And yes, I sit at a
high level in marketing but there’s a lot of people… D.J. Khalid wasn’t, he was a DJ. He went all about it, now
people give him exposure. Right now, because
there’s no functionality within Snapchat to growth
hack or pay for ad spend or any other functionality
to build your user base, you have to win on
marketing, not on sales. J.L.D., there’s too many people in 2016 that have become “internet marketers” and it’s all about arbitrage. Facebook ads, Pinterest
ads, Google AdWords, affiliate marketing, email marketing, landing page optimization. It’s all about tactics, it’s not about marketing and religion. The reason I’ve done so well on Snapchat is, I’m a marketer, right? I built Wine Library
on marketing, not just transactional couponing
and Google AdWords. I’ve built myself in marketing. Coming. I’ve built myself in
marketing, by building my brand and that’s trickled down. It’s not just transactional. I sell a lot more books
than a lot of people because it’s not the tactics,
it’s the overall brand. It’s really the thesis of
jab-jab-jab-right hook. Those jabs are branding,
I’m bringing value. And so, there’s tactics,
like you just did, J.L.D., but there’s also branding. And you have a platform, you
have a successful podcast. Make your content about that. And then there’s a lot of
tactics like I mentioned earlier in this rant, as I wove some
tactics in there for you. But you’ve gotta level
up your thinking, bro, I’m not kidding. You know, you’re gonna razz,
I’m gonna razz right back. You gotta think marketing versus, you know, you’re more
than welcome to go out and do guest blog posts
on a ton of business sites about why you think Snapchat’s important. And now you show up in a
lot of distributed places. With a call to action
to, oh, P.S., by the way, follow me on Snapchat. So there’s a lot, you may not like the answers because you
may not want to do them. Or you might not like this answer because marketing’s a lot harder than a growth hack or an execution. It doesn’t take away from the
fact that it is the answer. The reason so many people are asking me how to built a base is
because it’s not easy. ‘Cuz it’s branding and marketing. Not sales and transactional. I’m excited right now,
because that was actually a very important answer
to a lot of questions that have going on for a long time. Too many people here are playing checkers when the game is really chess. Branding and marketing is different than transactional, affiliate, it’s math versus branding. It’s quant versus qual. Snapchat is in branding and qual world. And that’s just too hard for most of you.

with beautiful st. John’s Newfoundland
and Labrador Canada behind me a question for marketing professional services
professional services firms if you’re trying to establish legal firm real
estate sales team a consulting practice better suited your brand and your new
company or a better suited focusing on the people with the skills they’re
providing value to your clients the firm or the person thanks for your thoughts the answer is it comes down to you as
the head of that organization to make that decision on what you’re better at
if you if you market the people you have an ability that the person has the
equity and they can leave right like this is not the NBA where they’re
locking these contracts they have nowhere to go you can go that person
that can go and started her own firm and you don’t get any economics that’s why people don’t
promote the people underneath them quite a bit I think the mistake because if you
show that you’re an organization that promotes people the next group of people
want to come in and most people are risk-averse enough like their risk
tolerance is so low they don’t want to start a business they just like to be a
top earner within your organization but I think you could both you know like I
promote brand in and when he was at one library and other people online library
like more and more people now they feel like we’ve got a grasp what we do are
going out and speaking on offense executives for Boehner media but I also
you also promote the companies themselves so the answer is both but I
think it’s about self-awareness an operator if you think you’re better at
working people than you are working a logo in an organization should spend
more time on that if you think you’re better at doing it for around a logo or
name that people cuz it’s awkward to you than you do that by trying and mixing
the two weeks since Josh asks his Twitter making a comeback with the
recent addition of Jess I mean I think

the Philippines look man you know you’ve
had so many great book launches before you got another one coming up on sure
it’s going to be a massive success I’m curious to know from one to another what
actually happens post launch do you carry on with your marketing team
pushing the book out there or do you just let the internet the readers social
and Amazon reviews takeover to continue the marketing thanks for the insight
brother question christiane really enjoyed our
time was spent in san Diego’s really good guy I’m excited to this podcast
Chris for me I usually wait to the new york times comes out and see where it
lands would crush it became while far went on thank you economy I really must check it
out I stopped it was really just became CEO of intermediate jab jab I continue
through for a little bit and with with a scary be I’m doing heavy promotion now
I’ll do it in March I’ll do it in April is a little bit in May events different
things like I’m funny feeling Oscar review the book is going to be huge and
I’ll tell you why multiple people now who have the galley copy who are reading
it who are either so not ship they would
tell me that something was good and/or have no interest in giving a crap about
me or number three don’t even know who I am are giving such intense good feedback
and it makes it cause it’s it’s the collection of my best work the show we
did it by the way just to stay clear it up it is 1000% not a transcribe from the
show like I really answered all the questions in
new form there was a baseline but I didn’t let I don’t let any word for word
be the answer I added to it I changed my mind I change my mind between the book
and the audiobook the one of the things that I feel bad about his people gonna
fundamental give a crap about both are different and I actually don’t even know
if I get different answers I’m dying to see the first person actually sits and
sees what descriptions of somebody who really hardcore on opening day please
read the book in parallel to the audio book and see call me out of the two or
three were discrepancy will use a scary be about 200 to clear up all
clarifications between the book and audio books so so Christine’s requestion
to take over because I actually think I’ll probably be you know foot off the
pedal in in May three months you know marches intense April is suddenly
intense do some stuff in May the only thing I can see happening though as I do
think there might be some fire a lot of your body you know what the Super eight
coming up on the 23rd time next week said a week from today from a week from
today I’ll be here for eight hours with the big contests in all that I’ve been
feeling a lot of your gonna buy e-books which means your gonna give seven books
away or six or sell them on ebay do your thing but i think thats gonna create new
people to read the book I think it’s fire there start watching the show I see
what I feel more word of mouth potential this book than anything else and if it’s
on fire fire all ride that way because I think if the ride waves and so be very
exhausted if that’s true kinda lot of work to do besides the book some
reactionary chris is the punchline like everything else I do I was a little
insight problem that’s always the answer I’m always tasting and day trading and
adjusting and prepared for anything at all times always period like an actual tool 402 till as they
carry rewriting crashed today what would

daisy among producers some way to
artists from where business and have not seen this question if you’re an artist
manager was something you would have your artists do that artists right now
aren’t leveraging something completely different color box thanks a lot Daisy
cool shit I would probably be focused on musically I’m fascinated by musically
right now to social network that’s emerging it’s around music and I think
that if you’re an artist and you’re doing creative on top of your own music
and then reaching out to other people so many attributes down very tactically
because it can lead to what musicians can be doing a musically article which
would love to get out there because I think musically is absolutely at least
already in your territory where it’s like really got my attention you should
use an app that reminds me about doubles match for a lot of people do
lip-synching but you can also do buying and then supreme videos behind music because they figured out
the music rates or I don’t know why but I know these days you couldn’t get them
up the public in terms of service and how much you can sample did it anyway if
I was a musician I would try and put our content on top of my own music but that
may not popular music’s not as popular as all the other music but what I would
do is start reaching out to other influencers in that community one of the
best ways to reach out to people and communities to become part of the
community I’m spam everybody but if you actually
read and engaged and commented and shared and we’re part of ready for two
years you bought permission to throw your
right hook I would become a major major part of musically I would use my own
music and create content would use other people’s music concrete contact i would
comment on the top hundred people’s content gauge become a join any even
Barbados I would literally fly by the New Yorker la musically meetup you
become the new community and now you’ve got permission to do thinks and
so for me that’s what I would do I would absolutely become part of the musical
community engage comment share create and then do real life things engage with
them and other networks comment on the incident the couple’s family just become
part of it and then I really think your chance of popping out because I think if
you think about it imagine if you were doing this one liner
early on and got the forty niners to do something with your music and meaning
you can really really hit and then if you’re a musician you can actually write
a hook that surround musically culture like at fifteen second flip you know
like you could look to you know she thought was weird but you know like you
could actually integrate something that’s unique about musically in a song
then people would use you know delic snapshot you know like you know
like that kind of stuff but yeah hold it down I’m going to show you really really
rock solid show ya question day how many

many people worried about their
marketing ability while their product is plain awful will chase I think this
comes down to something that I call ugly child syndrome what I mean by that is
you know at some level people are very deep into their product that spent time
in years and money developing their product and they’re stuck right like
they think that good marketing a great marketing can fix that product and
service your pandering if you’ve watched me at all you’re pandering to me right
now because you know that I love to say even the greatest marketing of all time
is not going to fix your ship product so like I get it and I agree and I think
the reason that people are in that place is it less expensive and seems more
practical to go and fix the marketing over your product to scrap your whole
business and start creating a new charger or a new car or a new show that
seems like a reset where is where is great marketing feels like a renovation
and most people want a patchwork and most people want a quick text and it’s
just human behavior that it’s tough to take a step back and say let’s start all
over that’s just not a place where most
people want to go even practically afford to go so this is a very common
problem for a lot of businesses and if you’re in that spot right now I think
you really have to debate if you’re better off kind of punting going getting
a job then going into more debt getting further along or the thing I think a lot
more about and so they’ll probably pound a lot more in 2016 which is opportunity
costs when you cut bait so that you can go on to the next part of her life
because squeezing squeezing a reason for juice for another year isn’t gonna get
you anything thank you sharp today I feel really
sharp i mean the audiobook these guys

– Hey Gary, it’s midnight
here in Israel so I figured I’d use this filter. My question is, how do
you grow an audience on Snapchat? Do you have to go Facebook
and Twitter to tell followers? – That was basically the
question, “how do you grow “an audience on Snapchat?” So Snapchat has no natural
in Snapchat app discovery, which is f-ing with a
lot of people’s heads, because they’re like “what the
hell, where’s the suggested “user list, where can I
search, how do I run ads? “I can’t grow,” of course you
can, you grow the old way. Pre-internet apps infrastructure,
you use other things to grow your business. I built this business using
a newspaper and a radio and other things of that
nature, so the answer is absolutely, I think he was going there. I mean, watch my behavior,
it’s not super complicated. I’m using my Twitter,
my email, my Facebook, my Instagram, to drive
awareness towards my channel. I’m hitting up, I mean I don’t
think I remember throwing this many right hooks outside
of a book ask, which is weird because I’m doing
that right now as well. Dropping March eighth, go get it. I’ve asked plenty of people
and they’ve sent me emails, like “oh, you’ve really
helped my Snapchat.” These are historically emails
that I would reply to and say “thanks, have a great day.” Now I say, “hey in your
next story, shout out “my @garyvee handle.” I’m going in for the ask,
how about the bottom of your email signature? How about your user name on
Instagram, go look at mine. You hack to build awareness for it. You think about billboards
and print, where there’s no click or permalinks or
anything of that nature, no. It’s just awareness drives,
you didn’t have to move, it’s got a wide angle, dammit. I was trying to make you move. – [DRock] I know. – I was very impressed
with you there DRock. That was a standoff that you
won, which pisses me off. Where you drive awareness
to your handle, so yes, any means of awareness,
I mean soon I’m gonna put a sign in here that says
“follow Gary on Snapchat.” So yes, that’s the answer,
using other platforms to drive awareness to get
followers from that platform. But scalable ones, email
signatures, your Linkedin account, look at my Instagram
profile, things like that. – [Voiceover] Kyle asks,
“When you are hustling,

“in your consumer’s day a
good thing or should it be “seamless?” – Excuse me? – [India] Like a beautiful interruption. If it interrupts you, but
it’s enjoyable is it good or should everything be
seamless in the consumer’s– – It’s good because you said
something very interesting there, India, in your interpretation. You said the word enjoyable. Guys, there’s only value. Seamless and interruption
isn’t the game, it’s value. If one perceives it as
valuable, then it’s a win. If the greatest looking in
the girl and the girl that Tyler loves the most in the
world jumped into this office while he was in the middle
of something and kissed him on the lips, he would be
happy with that interruption. On the other hand, if I punched
him in his face and broke his tooth, that would
be a bad interruption. That didn’t bring a
value, the other one did. It’s value, it’s not
interruption, it’s not seamless, it’s not these marketing
jargon terms, it’s value. And so, if something– You said, enjoyable. Enjoyable is a value. And so, it’s value, so if
you’re able to bring value, if somebody runs three minutes
late to a meeting because you blocked the road on
the way to their meeting, which is bad. Time is the asset, I always say. But if they valued what
happened in those three minutes more than the three minutes
they lost in the meeting. For example, if that street
was littered with rare Jets jerseys and they were free and I got them, I’d be okay with being three
minutes late ’cause I value that more. If that street was littered
with Misha performing a five minute play on the
street, I value that more than being three minutes late. If it was DRock asking me a
stupid question, I’d be upset. Even though I love DRock,
the execution of that wasn’t as good. So, the answer is, yes,
I think, to the question, which is you can interrupt
people all day long. You know, when I talk about
marketing, I talk about value much more than
seamless or interruption. That trumps everything. And it’s perceived value
by that individual. It’s not what you as a
business think is valuable. Oh, everybody’s gonna love
this because you want them to love it because you
want to sell it to them. And some people value something
that other people don’t. So, that’s just how that works out. The market decides.