make a fitness more
of a priority for you, how did you choose the fitness professional
that’s coaching you? – How’d I choose Mike?
– [Brittany] Yes. – Look at this
monster walking in. – What’s up, brother? – You are beating up
everybody too much or something? – [Natalie] Hey.
– How are you doing, love? – How are you?
– Hi. – What’s up brother?
– Mike. – Alright, let’s go. – You’re looking a little
bit smaller what’s going on? – Tiny guy. – I do like you
thinning out a little bit. – I like it too man. Summertime, you know
what I mean? – Yeah I get it. Mike why don’t tell everybody
real quick who you are, actually I’ll answer the question
so we can go right into the next question.
It’s very easy. A lot of things in life
are just relationship based. Two, three years ago or 3 1/2
years ago I tried to get my health going for real I put out
to social media thinking that’s what I was going to be
accountable to, the peer pressure.
Wanna get here, my man? Good to see again.
– How’s it going? You well?
– Yeah. I thought I was going to succumb
to the peer pressure of social media to hold me accountable so
I said I need to work out John Roman who we mentioned earlier
got his community to shout me out heavily I should be a guy. Great I picked him that was my
relationship, Mike was his intern that was the relationship so
I picked my person based on relationships. Mike and I actually worked out
together unsuccessfully before we got into this for five or
six months where I worked out four times, eight times in four
months and canceled 19 times on his way to
my gym because I hadn’t made
the mental shift. So to answer the
question on relationship. Mike why don’t you tell the
Vayner Nation that didn’t see

My question is my question is
after you have come off this super successful book number
four launch at what point do you now set your sights
on book number five? – That’s a great question. – [Calvin] The next big thing?
– And why are you asking that? I think that’s the more
interesting part of this question for me. – [Calvin] I’m just
interested in the minds of successful people. How long they bask in their own
success or when they go to the next thing.
– Cool. Well, that’s a
great question Calvin. I would tell you and these guys
can say this especially when they all kind of maybe India
really was in the Vayner world more than the rest of the gang. Calvin, I’ll tell you it was
crazy what happened inside of my body when you said
“basked in the success.” I have zero capability of
basking in the success. I wish the camera was 360
right now because all of my team except for Andy who is worried
about screwing up the show the three of the rest them were all
shaking their head because they know way more than anyone
that’s watching right now that there wasn’t even a remote
moment, not a celebration, we didn’t have a dinner.
We didn’t get together– – [Calvin] You
suck at celebration. – I suck at celebration, man. I don’t have my eyes
set up five right now. I’ve got my eyes set on making
VaynerMedia huge, building more businesses, making smart
investments, helping my investments build
their businesses. Getting credibility as a great
businessman while I’m out of GaryVee mode for a little bit. Putting out good content,
continuously upping my game in my distribution of my content,
so there’s no book 5 but what I’ll tell you, and Calvin thanks
for calling, what I’ll tell you is that I am always,
always onto the next thing. As a matter of fact, I would
actually argue this is a slight vulnerability of mine. I actually think it would’ve
probably been smart to have a dinner with all of us especially
Andy and Alex, you know all of us really. To just be like hey
that was a nice launch. No, we don’t have that. As a matter of fact, let’s make
it really intense today is AJ’s last day at VaynerMedia. I was at a business meeting at a
breakfast spot this morning with a client, I looked over and AJ
was there was Yudkin and Nate and Tyler and everybody was
celebrating AJ’s, Tyler get in here real quick.
This is perfect timing. Why wasn’t I invited to AJ’s
celebration breakfast this morning?
– ‘Cause you were busy. – Okay great, get out of here. What’s really interesting
about that there wasn’t even consideration, Tyler,
AJ’s former assistant my current team mate
with India assistant. There wasn’t even consideration. Think about this: this is my
cofounder little brother’s last day at Vayner
they have a symbol. This wasn’t a one week trip. This was a simple 90 minute
sendoff breakfast and we didn’t even consider for me
to be a part of it. Yeah. It’s funny, we don’t celebrate
it’s a celebration by the way. It’s not like a sad thing. Now I’ll be with AJ tonight
which is great, second day of the draft but even when we
sold a piece of the business we forced ourselves a year later we
went to Atlantis in the Bahamas. We thought we were really
going to celebrate but we just became degenerates and
gambled for 39 straight hours only barely even talked about it. I’m just not good at celebrating
Calvin and by the way I’m not so sold that’s a good idea. As a matter of fact, I guarantee
that you’ll see a blog post from me whether it’s on Medium or
whatever it is of the day six years from now of
finding celebration. That’s what it’s
going to be called. Finding celebration and it will
talk about me not being happy that I was so extreme
to the non-celebrating aspects of business. I think you should celebrate
the good things in life. I think it is a miss on the
way that I navigate the world. It still doesn’t come natural to
me it still doesn’t, even though I know this, I’m trying to sell
myself right now but I still can’t get there and I’m
always following this over this. This says celebrate. This, that’s heart and gut, this
is still not saying celebrate. And so I can’t celebrate. And honestly if this never says
celebrate and I take last breath and I think about it for a
second I won’t regret it because I always listen to this. But this understands that
it’s not necessarily the best move. And I think it would’ve been
really nice if we had a nice dinner and talked war stories,
“Oh remember that time the “person canceled the
order at the end. “Ah ha-ha-ah!” – Where is it?
You need to reset?

Staphon, link it up, here
in the Teton in Wyoming. I know you say you don’t want to
climb that god damn mountain but how do you think nature effects
your brain and do you take time to get outside? Thanks for everything. – Andy, great question.
Beautiful setting. I do like videos. Good job, India for picking
one, I do want more videos in beautiful places.
Andy, this is one. Look, nature is not at the
forefront of it for me but I think a lot of people use it. I have a ton of
entrepreneurial friends who rock climb, run marathons. I had a meeting this morning
with Mark Evans that you’ll see in DailyVee, he’s running
40 races for his 40th birthday year. That’s how he escapes. And that’s how he keeps his
mental health and I think nature is an incredible,
incredible driver for so many. I’m so thankful for
nature in many ways. Obviously, what it is in society
but from a business stand point I’ve watched entrepreneur after
entrepreneur after entrepreneur really get enormous value from walking trails to surfing. It’s incredible. It’s not my
thing, it’s just not. I really don’t care
about pretty sunsets. I have no interest in ever
going on a mountain trail. I have just none. Beautiful fields are
not interesting to me. I would be like, “Oh, we
could build homes here “and make money.” It’s not who I am but that
doesn’t mean that it doesn’t bring enormous value to people
and I watch a lot of people here go to the mountains even a lot
of people that work at Vayner love working in L.A. and San Franscisco ’cause
they provide so much of that. I’ve watched the New York crew
do the best they can in to the Upper Westchester or the
Vermonts or the Maines or things of that nature. They’re all probably getting
pumped because we’re getting that time of year where
nature plays a little bit of a bigger role. So many get so much value,
even look at the body language of these three,
like it’s awesome. iI’s just not how I escape. I escape really in weird ways. I escape with the Jets. The Jets matter so much
to me that’s how I escape. And the truth is I work out,
obviously, seven days a week now as you guys know. I’m doing a lot of that indoors. So I don’t know. I’m just not drawn to nature.
I’ve never been. Mother Nature and I
have respect but not love.

people who don’t
keep their word?” – Wealth, I’ll be very honest
with you I think one of the great secrets of my business
success and life in general is zero expectation of others. I know that a lot of people get
mad at me when I say that in my life, in my business life,
when I say it in public but it’s my truth. I’m just not that devastated.
It’s a data point. People don’t keep their
word all the time, India. As a matter of fact,
it’s probably a thing I struggle with the most in being
the CEO of this company. A lot of people have worked in
other places where the person hasn’t kept their word and
they’re cynical to my word. And listen, by the way,
I haven’t kept my word my whole life. Even now because something
may fall through the inbox. Like, you see
what’s going on now. Right? I know that I promised to give a
shoutout or a birthday wish and I miss it. There’s human error in not
keeping your word and then there’s just not keeping
your word which happens often. It’s a reality,
humans are flawed. And I would tell you that the
biggest differentiation between myself and many others if I’m
self-evaluating that has been a big deal for me is
I just don’t cry. There’s no crying in business. How do I deal with it? I move on.
I collect data. I’m like, “Oh, Staphon doesn’t
keep his word very often “so his word is not as valuable
to me so I’m going “to take it with a grain of salt “that he’s going to
actually link this up.” Whatever it may be, I think
it’s something that you know, I don’t like entitlement. And I do think believe it or
not, I do think that people get upset with others from a
level of entitlement more than anything else. Like sorry, Rick. Sorry, Wealth Wellness,
Wealth Life sorry that entrepreneur life
let you down and didn’t post that thing. It is what it is what it is. I just let stuff
roll off my back. It is what it is. I’m just prepared
for the negative and so I’m completely unfazed by it. I’m like,
“Oh, that was intriguing.” Not like, “Oh, screwed me.
I’ve been sabotaged. “I failed because India didn’t
come through with her word.” “Ogilvy screwed me.” It’s business.
Put on your pants. Your big boy, big girl
pants and get to work. I contextualize it. I use it as a data set for my
next business behavior with that individual or organization
and I just move on. And, I don’t dwell
and I go forward. People slow themselves down. – [India] Ready?
It’s good. Really good. – Thanks, it’s true.
It’s true. It’s the game, I’m sorry. People are going
to let you down. People are not
going to come through. Almost nothing turns
out the way I want it to. It’s the ability to adjust to
that that separates winners and losers in the business world. – [India] From Justin.
– Justin. Timberlake?

– [Anthony] Gary, how are you?
So nice to hear from you. – Great to hear–
– It’s your friend Conch. – How are you Conch?
I love Conch. Conch, what’s your
question, brother? – [Anthony] My question is Gary
amongst all the noise from all the Snapchats and all the tweets
and all the Facebook postings what catches your attention? What do you look for in value
to want to do business with somebody or want to
connect with somebody? – You mean all the people that
are hitting me up like just do this with me, do that with me,
like what catches my attention? – [Anthony] Right. You talk
a lot about Twitter video. I got my interview with
Tony Robbins through you. – Yep, I know. – [Anthony] I used
twitter video, I got it. – Yep. Yep. – [Anthony] So trying to land
meetings and connect with people what do you look for? What’s the value to you amongst
the thousands of snaps and thousands of posts? I’m really like to know
what your thoughts are. – Unlike Tony Robbins and other
things of that nature and all the other executives I talk so
much about getting to people and I’ve helped people get to people
a la what happened for you that I get so much of
that back at me. You know what’s
really pissing me off? Jab, jab, jab, right hook. The amount of people that are
doing things for me that don’t have the pure intent in mind. They’re just doing it because
they want something in return. And then they’re giving me things,
I don’t want your fucking jab. Conch, I don’t want the
jabs that you want to give me. I don’t want that hat.
I didn’t want it. I think that for what I look
for is pure intent and something that brings me
value of the moment. For example; Let me do something
right now in episode 200. I’m about to send an email
internally at VaynerMedia on Monday I’m adding a new
team member to my team called distribution. I want to know this is all
things we talked about maybe you guys doing but I’m going
to go a different route. I’m going to bring one person
and their whole job for 15 hours a day is to get
distribution for my content. Which means for 15 hours a day
you have to reach out 200,000 websites in the world that
I think could take DailyVee, The #AskGaryVee Show and my
articles and want to distribute them and use them the way the
Forbes and HuffPo and others do it. I’m looking for
things that I need. If somebody happened to have
been paying attention to me and realized that distribution
mattered and tweeted out hey GaryVee I want to do
distribution for you. I will guarantee you that I’ll
get 11,000 websites in 100 days to distribute your content,
that would’ve caught my attention because that was
something I needed. Whatever I cared about
and I need and I see being communicated that’s
what I react to Conch. – [Anthony] That’s awesome, Gary.
Listen, I appreciate it.

– [Voiceover] Mark asks “What’s
one question nobody has ever asked you that you
really wish they would?” – You’re right, I hate
this question, India. I don’t know. I feel so comfortable bragging
and having my own ego and tooting my own horn because I
think that’s appropriate. I think you should be your
number one fan and as long as you’re balancing it with humility
and I know people will catch you in different moments and
that’s why you think you’re egotistical but as long as your
balanced for yourself the market will
come around to you. Because I’m comfortable I wish
people asked more about that I’m not a marketing guru that
build tens of millions, hundred million dollar
companies, right? But I don’t have to ask
that because I say it. Right? I wish people asked me more
questions about me being a good HR driven CEO and me having a
lot more humility and patience and kindness and empathy than
they are but I don’t need them to ask that question
because I say it. And so I don’t have a want or
need of any question because most people that have want or
need of a question is they want to use somebody else’s question
as is the disguise to brag. It’s why we
created humble bragging. And I think we should
just be more transparent. Jab, Jab, Jab, Right Hook so
many people love that and they learned and they’ve
been successful and right. Give, give, give
and then ask cleanly. Yet when acting humble
or acting with bravado, they want to mix it.
Humble brag. They want to mix it. They want people to ask
them questions because that’s their opening
to brag a little. My think the way you talk about
yourself and the way you paint a narrative to the world
should follow the jab, jab, jab, right hook. Humility, humility,
humility, ego. Maybe I’m in the jab, jab,
right hook, right hook business and so there’s equal
parts of both. But I think that the reason I’ve
never wanted anybody to ask me a question is because
anything I really want to say I’ll say.
Both pro and con. Somebody left a comment
in the DailyVees of like Gary admits he’s sorry a lot. I guess on the from the
phone calls like sorry team. Sure if you’re going
to amplify your W’s you have to accept your L’s.

– [Voiceover] Ben asks, “Would
you consider adopting children?” – [India] That is
a real question. – That is a real question, Ben. I sent that you, India, because
of an something on my mind for a long period of time time. And Lizzie would tell you this
is something that I’ve brought up and I think she thinks
I’m joking at times and probably not as much. Somewhere around five or six
years ago I had a real kind of lightning feeling
that I should adopt. That I am exactly the
emotionally strong financially situated person that is
put on earth to adopt. And the truth is when
you’re in a relationship it’s a partnership and so I can’t
impose my will or my wants or my needs on Lizzie without being
completely aligned on it but I have wanted a top to adopt
the last five or six years. It’s something that is
in me and it’s something I think about a lot. I do. I’m fascinated by the
whole thing and I’m very undereducated. I know there’s a huge process. I’m undereducated on
how many kids need it. I’m sure there’s very big
difference in data of Eastern European or Asian kids,
American kids, poor families, minorities,
girls, boys. There’s so many enormously
complicated issues but for me I don’t know there’s something
just in my stomach that feels that I can help that I’m built
for it and it’s been something that’s been in my
mind for a long time. But before all the comments come
in and be like you should get Lizzie to do it.
This is such a personal thing. I know absolutely devastatingly
awful adoption stories. Personally. And so I’ve empathy
for spouses who one wants to and one doesn’t. I don’t think I don’t think I’m
the noble one or the good one. But no question the reason
I sent that to you is it is something that
I’ve wanted to do. And I’ve been curious about why. I think about it
quite a bit actually. Probably two or three times a
year I have a good think on it. It’s been an
interesting pillar for me. One of my best friends, my
best friend growing up, Robbie Turnick was adopted so I
think I’ve been around it and comfortable with
it for a long time. That’s it. Yeah. Have you ever thought about? – [India] Yeah. – But you’re in such a,
you’re not even married yet. You haven’t even
started your own family. You know. And I thought about it my 20s but it got interesting
as I got older. – I think it’s ’cause I know
a lot of adopted kids too. – [Gary] You do, yeah? Yeah, is that right? Staphon? – [Staphon] I haven’t
thought about it much. – You don’t think
about shit, huh? – [Staphon] I do
think about shit– – You’re just a
20-year-old dude. You think about
hooking up and basketball. – I learn from you.
(all laughing) – [India] BSU, BSU, BSU.
– Let’s do it. – [India] From Joshua.
– Joshua.

that’s high praise
coming from you? – My parents.
– Your parents? – My parents
worked their faces off. My mom never and have
a nanny, we didn’t have a babysitter ever. She had three kids. My mom did everything for us. She regrets raising, I’m not
even capable doing my laundry. I’m a slob. My mom picked up
everything after me. Things that she
liked to joke about. That’s what she wanted to do. She did all the
work, no vacations. We took no vacations. Guys I took three,
three vacations in my life. We worked all the time. My dad worked every minute. My parents it’s learned
behavior by watching them and probably my own DNA. I respect my parents’ work
ethic and I respect all the single moms and
single dads out there. You know life is complicated.
Been thinking a lot about as I’m starting to build momentum as
somebody who’s advice is being taken seriously that I’m trying
to be very careful because I’m starting feel a bigger
sense of responsibility. – Yeah. – I’m starting to get nervous
to be very frank with you. Here giving advice and
tomorrow somebody’s spouse is going to die. Die. I had a distant
relative it hurts very bad. He was diagnosed at 65 or
55 as you can tell distant. Trying just to remember. 65 with cancer and
was gone a month. Gone. Now that kid, I know the kid
met him a couple times. Met him at some family
functions his advice is different now than
it was yesterday. – It’s just perspective. – There’s just all these
different variables, right? Who I respect? My parents because
I know that truth. Who else do I respect? Millions of people who work
really hard to provide because life gave them a curveball. You can do everything right
and your wife and kids can go get killed tomorrow by a
truck falling over on them. – Yeah, yeah.
– And so what? You’re gonna go
hustle the next day? You’re going to grieve. You’re gonna
adjust so I don’t know. I respect anybody who’s
trying as hard as they can, trying to live the
best life they can, trying to do the right things but no question my work ethic
only comes from two people and I think you guys know this about
me I don’t have any role models. I don’t care Richard Branson and
Steve Jobs and Mark Zuckerberg and Albert Einstein and
Bill Gates none of these people inspire me.
They just don’t. My parents do and then it
flipped into my responsibility to my friends that worked for
me, my brother worked with me, the DRock’s of the world and
most importantly what’s given me unbelievable scale
is the community. I get inspired by people
wanting to take selfies with me. I get inspired with two guys who
are working their butt off in Ireland who really
really wanted me on the show. Because it would be good for
them to use my name to get other guests and I like that. – [Both] Yeah, yeah.
– I like that. Or appreciated my work or
a percentage of both that. Do you know what I mean?
– 100% yeah. – There’s a lot of ways
to get motivated outside. I love that I motivate people
but I don’t think we need the big names at the top of the
heap to be the motivators. – Yeah, that’s we decided
as well with start ups. We’re going to look after every
startup that we can interview from somebody who’s
opened from five days ago rather than two or three years. – We got a guy at the end of
January who literally came into van and he had quit his
full-time job that day. – Yeah. – And you could see the look
on his face was fear– – Sure.
– but it was good. – There is good fear.
– And we could sense. – He knew what he wanted and
went out for it which is great. – That’s awesome.
– Great to see. – [DRock] Let’s do
one more question. – Just one more question
on that, if you owned

personal brand
instead of focusing on other people’s brands? How did you decide to put all
of your eggs in this basket as opposed to putting your eggs in
a bunch of different baskets? – For me it’s actually
because I’m a business operator. I built a big wine retail and
e-commerce business before I became GaryVee. Don’t forget, very different
from you guys and most of people’s tracks now. I was 30 years old and
had built a business before I ever made my first video. I didn’t grow up
in this generation. If I did, I probably would have.
We’d probably be laughing right now and showing videos of
baseball card kid Gary saying buy the Frank Thomas rookie card. I just didn’t
grow up in that era. The reason I can build
VaynerMedia and the reason I don’t just live off of being
me, I always say I’m CEO of VaynerMedia, I run businesses.
I’m a venture capitalist who plays GaryVee at times. I like this, I like this. I think it’s important it brings
opportunity but at the end of the day in my purest form
I’m a businessman much more than I am a personality. What VaynerMedia did for me is it scales my my marketing skill set to deploy against people
or brands or my own brands. I want to buy brands in the
future so that’s kind of my play on that. – Love it. – I think for everybody you need
to really think about how you want to monetize this. Are you going to
deployed against the product? I had a deal from Target and
CAA to do a wineglass that I probably would’ve made
millions of dollars on. It would’ve been in every Target
store, it would’ve been the big wineglass it would’ve been
the product of the season. I didn’t think that I
could vig the outcome. And let me break
this down of things, the place where you want
to make your money is the place where you think
you have the most control. Not where you can
make the most money. – That’s great advice. – That’s something I
haven’t really talked about. So I’m glad, I feel
we got the something. (heavy crosstalk) – Can you like elaborate on this? – I’ll keep going. Books are an
interesting place that I plan. It’s one of the place I
monetize because I can control it. I sell the books. Not HarperCollins, not Amazon,
not Barnes & Noble’s, me. I can dictate it. Doing a sponsorship deal with a
wineglass at that point I wasn’t big enough to feel that I was
going to drive thousands if not tens of thousands of
people into Target to buy it. Maybe 1,000, maybe 3,000 but not
enough for Target to care if that was the only
people that bought it. So what you want to do is always
set yourself up in a place where the outcome is impressive to whoever you collaborate
with or the market. If you can sell your own music
direct to consumer digitally and you get 1 million
downloads, you did it. Now you have leverage. Everything is about leverage. And what happens is too many
people take the short-term money what happens then is
then there is a result. For example, I and I won’t call
them out because I don’t like negativity, but there’s 12 to
15 social media experts who get paid to speak and get paid to
consult whose books sold 2, 3,000 copies. if you’re so good at social
media marketing, then wouldn’t have you done that
to sell your book. These conversations are
happening behind the scenes, not publicly, I won’t throw them out
like other people but there’s people not hiring them or they
have them as a C class citizen because they’re like look at
their Bookscan numbers. I sold over 100,000 copies
of my book in the first week. – Wow. – And that’s a very big
difference, and by the way if I list some of the names of the
people that I’m referring to for a lot of people to follow social
media there like oh yeah Gary’s kind like that guy or that
girls kind of like Gary. No, we’re not. They didn’t build $100 million
business. They didn’t sell hundred thousand, and so for
me I have the audacity and the bravado because what
I preach is also what I use to create results. You guys are living and you guys
think I’m doing the right stuff and I’m an old dude. Right? I’m doing Snapchat right. I’m doing vlogging right. – I think that tells us that our
ship is in the right direction because there’s a lot of people
when we first started that was like what the
fuck are you doing? Why are you
taking these pictures? – It is cool that you’re
this age and you know how to do social media. – Listen, I’m almost dead. – Aren’t you the only social
media expert that’s ever been on the New York Times bestseller? – No, I’m sure there’s others
and I don’t even know where the line is about social media
expert what have you but look I have real results. Oh thank you this is a good
segue, guys think you so much I just found out it’s coming out
in a week or two #AskGaryVee made the New York
Times best-selling list. Four books that have done it,
thank you, but that’s like a weird list where a lot
of things are weighted, it’s how many I sold. I had a great conversation with
my editor yesterday, I’m a free agent now
and I can go to any publisher what have you and I’m like look, I didn’t get
number one which is what we wanted, right? I think it’s
number six on the list. She’s like this is bullshit. she was mad she wanted to be
higher because an algorithm not just copies sold. I said don’t cry for me. You’re
not giving my next deal based on if I was number one or number
six. You’re giving me the next deal based on how many
that were sold. You made $3 million in revenue. You have to know
what your North Star is. All right, any
question you would like. This is a bunch of marketing
people, businesspeople,

“the book in stores today?” – I haven’t seen it yet.
– [India] (laughs) – Great question, India.
– [India] (laughs) – You know that I didn’t see– – [India] What about people
tweeting you and stuff. – That’s not me seeing it.
You lost. Question of the day: