– [Voiceover] Danami asks, “Why are you uploading
the episodes to Facebook “instead of attaching a photo “linking to your website of
the video or using YouTube?” – The reason I’m posting this
video in Facebook natively is because I fancy myself as an expert or someone who at least
wants to be one day an expert in really understanding things like, you know, what the book was written about. Can you get it back there, DRock? – [DRock] Yup.
– Jab, jab, jab, right hook. A lot of you read it. You know that I care about being native, being platform specific. I am seeing data that shows me that if I put the video
in natively and upload it versus linking it to
YouTube or my website, about 20 to 30,000 more
people see the video. I care about them seeing the video. I don’t need to feel good about
where my traffic comes from. I don’t need the vanity of
having more YouTube views. I don’t need to see my
website getting more traffic because I’m gonna sell ads on it. I want people to hear the
answers to the questions. I’m playing the long game. I want to bring value. The more people that see it,
the more value I’m providing, If the feed natively is going to allow me to reach more people, then
that’s what I’m going to do. – Hey Gary, how’s it going? – Just wanted to say
hello and ask you this.

do you consume and are
there any particular people you listen to? – Thomas, how are you? Thank you for the opening
question on episode 18, little bit a better mood for me than 17. I consume a lot of Twitter, predominantly. A little bit of Facebook newsfeed, a little bit of espn.com. I actually consume a shockingly
low percentage of media and as it comes to following people, who do I listen to? Again, I really don’t really pay attention to a whole lot of taste
makers or notable figures. I’m very within. I’m very selfishly stuck in my cocoon. But this is where I’m gonna
throw you for a curveball and I do think it’s a differentiator. I spend an obnoxious, heavy amount of time listening to my community. Last night, after lots of meetings, right before bed, instead
of consuming stuff as the normal marketplace does, I was reading the comments
that a lot of you left for me in yesterday’s episode. It is more interesting to me to understand what my, the people that I’m lucky enough
to give me their attention, what they’re looking for from me, a little bit about their life. I know that Chef Lizette
is moving to New York. I’m consuming my community which I think is me repaying
what you’re paying me with which is your attention. I’m giving you back my attention and so I haven’t anchored myself, maybe out of pride or bravado or ego to other taste makers or leaders. I don’t do that at all. It keeps me fresh in some way. It continues to allow me to be in my lingo and I don’t really wanna be affected. I’m very in my zone so my
consumption is quite low. I read Techmeme, Jason Hirschhorn’s email for like what’s in the news, but I’m not consuming much and I’m not following much except for you. – Gary, should I still
pursue a degree in marketing

– [Voiceover] Darren asks,
“If you could only market on one social platform,
which would it be and why?” – Darren, I picked this
question because I’m pissed off and I’m pissed off at
people asking this question over and over again. I’m pounding my fist on
the floor, or the table. Over and over, this is a non debate. It is Facebook, my friends, Facebook data. Data, data, data, data. Let me say it again, as
somebody who doesn’t love data. Who’s more EQ than IQ. The overwhelming accuracy
of who you are targeting and the products that they have created to target those people,
including in stream, not the right side of a website. So I’m over here, I
like how you’re staying- Go back there, DRock. Not the right side of a website, but right down the pipe. In the feed, targeted properly, and if you’re a good enough marketer, and you’re putting out
content people care about, not an ad, and we all see ads. No. A piece of content. And I know people are tired
of the word content, great. Call it stuff, I don’t give a crap. Just something people
care about in there when, you know Steve, show Steve. You know Steve likes Reddit. You know Steve likes- Back. You know Steve likes wine. You know, you know he likes these things. What else do you like, Steve? – Cheese, video games. – [Gary] Great, what else, Steve? – Beer. I love beer. – So, you know, give this
man things of those nuances. If you’re a toilet paper or
a toothbrush or a toy company or a, you know, what is this? This is a phone, you
know, technology company. Like give this man what
he wants around the genres he cares about. Facebook is, by far, dark posts. That’s a terminology. Unpublished posts, the best
platform to be selling things, doing business, getting
money for your charities, building awareness about your cause. Facebook, Facebook, Facebook, Facebook.

and I’ve got a question for you. The company I’m working
for has a great story. We’re putting up great content
on all our social channels, but we’re not seeing the
engagement we were hoping for. Is it worth it to promote
our Facebook posts, our tweets, and our LinkedIn posts, in order to gain more engagement on what we’re putting out there? What do you think, are they worth it? – I think they’re worth it. Now, I think they’re
worth it if you actually target it properly. So you used promote,
and I would say, target. Meaning, Twitter, you
can target actual words that people are using
to get even more narrow into who you’re trying to target. Facebook dark posts, we’ve ad nauseam talked over these 12 episodes, of Facebook dark posts. I do think you should target, but, and this is why I turned
my face to the camera while you were asking
a question my friend, you’re deeming it to be great content. Maybe it just isn’t. Right, and I think that
that’s a dangerous thing that a lot of people really
need to figure out, which is, you may feel good of how it looks, but the reason I wrote Jab,
Jab, Jab, Right Hook is, is it contextually proper? Does it have the right hashtags? Is it linking properly? Do you have the right amount of length? Are the pictures proper? Are you putting the logos in
the right spots within it? Please triple check,
you gotta check yourself before you wreck yourself, they say, and so please triple check, that you’re checking all the boxes of doing all that stuff properly. Number two, I do believe
that if you can afford, if you’re lucky enough, and
a lot of people watching aren’t lucky enough, but
if you’re lucky enough to have the resources to target a segment, and boost up its awareness. If that content is good, that is gonna spread like fire for
you, and it’s gonna pay much bigger dividends long-term, so, I am a fan of it. – [Voiceover] Erick asks,
what’s the last new skill

Facebook banning like-gating soon? – Chelsea, I actually think this– Look, I think Facebook out of, gets– I think Facebook is maybe one of the worst PR’d companies in the world. They’ve done so much more
good than people realize. They are the gold standard
of the future of marketing because they do so many
things for their users because their users are
their business and they understand it. By not allowing brands
to like-gate, where like, call like hard-core like
actions, they’re actually helping brands and businesses
and small businesses understand that it’s
not about getting people to like be rewarded with
a free crown if you like, if you subscribe to this show. (tinkling) Here, you understand what
I’m doing here right here. Right, DRock? All right,
you know, win a free crown, if you subscribe to this show. That’s not gonna do me any
good if you really care about gold crowns. And the amount of people
that built their fan bases on Youtube, excuse me, on
Facebook, in 2009 and ten, by offering free iPads was insanity. Because those were Apple
fans, they weren’t fans of your cereal. So I think Facebook, once
again, is making a hardcore move that is actually helping
the users and the businesses. – [Voiceover] Greg asks, your
thoughts on Reddit, not social

effective even though it’s pay
to play model and throttling?” – Nick, I don’t know if
you’ve been paying attention to what I’ve been screaming about for the last hundred days, but it’s called Facebook dark posts. Google it, watch it on YouTube. Bunch of people show you how to use it. Not only do I think it’s effective, I actually think right this second, as I tape this show, Facebook is the best direct selling
marketing platform in the world. Think about what I just said. Google AdWords, phenomenal. Buying retargeted banner exchange on the, ads on the exchange, incredible. Facebook dark posts, where did the organic reach come from in other places? You didn’t build a website and like were mad at Google if you
weren’t the first result for a term. You recognized that it treated you the way it treated you
based on the quality of what you were executing. Really no different than Facebook. Plenty of people getting tons of organic. Sure there’s some twinkering of the tools but that’s their algorithm. No different than Google. You don’t get organic free reach from an email marketing campaign that you spend money on
buying the email list or on banner ads or in anything else you do in marketing and so because it started
as an organic only platform and people treated it like email and you thought everybody
who was following you would see it, doesn’t mean that the emotion that that went away, doesn’t mean that it isn’t great. As a matter fact, Facebook has
never been a better product. I just believe it. I mean, I don’t know
what else to really say. Thanks for watching episode 10 of the #AskGaryVee show.

“to use Facebook dark posts?” – Jason, what’s up man?
This is a great question to start Episode 6 with
because it’s a general question that I want everybody to pay attention to. Jason’s asking about Facebook dark posts, you might be thinking about
how to make Instagram work, or the up-and-coming amazing
Pinterest CPC ad platform, or anything, native ads on Outbrain and Taboola and Hexagram. The real answer to this, Jason,
is to become a practitioner. The right price for your ads
is always a moving variable based on supply and demand,
competition, all that jazz. The way to become good at it is to do it. You can go, step one, go
to YouTube and Google, and look up all the information, and figure out how to become
better at Facebook dark posts, read 30 articles on AllFacebook.com about how to be better at Facebook dark posts. You can do all the homework,
but until you apply it, it’s just knowledge, isn’t it? And I love students, but only so much. And so, the answer to
your question, my friend, is very simple: become
educated and execute. That’s how everything works,
for every single answer, on all these issues. To find out the right price,
there is no right price, Jason, the right price is the right
price right this second, because of the supply and demand curve of what you’re trying to apply. If you’re trying to sell furniture, and you’re one of two people buying ads on Facebook dark posts for furniture, your cost is gonna be a better
deal than in three weeks, when five people are there
trying to bid that up. Supply and demand, supply and demand. – [Voiceover] Dawn asks, “Do
you feel it’s still a necessary

– [Voiceover] Daniel asks, what’s the best advice
you can give salespeople in social media? D Gordon, what’s up my friend? Just want to give you one more shout out for the time we hung out years ago at your family’s business. I enjoyed it. Thanks for the question. Biggest piece of advice
that I’m willing to give to salespeople in this world is actually ironically the
jab, jab, jab, right hook. It’s cliche. I think you guys know
where I would go with is. The truth is everybody’s
trying to close too early. It’s just lack of patience. It’s not providing value. Why in the world am I doing this show? Is is that I missed the
limelight of a daily show? By the way, this will not be a daily show. Just to kill any lack of confusion. I’m going away in two
weeks with my family. Unlike WineLibraryTV days where I would tape 10 episodes. That will not be happening. You will be missing me
at the end of August but I will come back
with gusto in September. It’s because I want to provide value. It’s because I could be regurgitating the same old stuff that I
believe in, core principles, or I could go to this format and give you value on a daily basis on things that you’re looking for and so to me a couple things. One, understand Facebook dark posts. The segmentation is incredible. Two, Twitter search. You can pull people out one by one. Three, LinkedIn’s coming
soon with their product where you’ll be able to
focus based on titles so you can hit up every single person that’s a CFO of financial service company in their stream. That’s the hit up. Not spamming them in the mail on LinkedIn. So be tactical but understand the religion which is provide value upfront. How many of you who watch
this show provide value, put out stories, entertainment, free stuff, reply to people and aren’t just hitting up people who have more followers
or more exposure than you to try to get exposure yourself? How many of you are actually
trying to provide value? Thank you so much for
watching episode four

Is it some local listings in SEO, writing content, social media? Antoine, what’s up, brother? Gary Vee, but you know that. You know, look this is
always the best question. This is the question that
I rappled with, rappled, grappled with, when I got
involved in my dad’s business. It’s very hard. What do you do? I made flyers at home and
gave them out when people walked into the store. When you’re hustling and
you’ve got limited budget, you’re in trouble by many
people’s points of view. Let me give you the real first answer. The real first answer is work more. The greatest way to
close the gap financially is to put in the extra two or three hours. So, whatever you’re doing, add
an hour or two to each day. Still eat healthy, still have
sleep, but an hour or two of hustle, little less watching
Game of Throne marathons and Madden 15, extra hustle
because when you’re limited, that’s the play. To me, Facebook dark
posts has one of the best ROI’s right now, Google AdWords is always a strong contender, banner retargeting. It really depends on your
business, it depends on if you’re e-commerce, to me,
those three would really work. If you’re a local business
that’s trying to drive people into the store, you start
looking at Yelp and Foursquare and things of that nature. Sometimes it might even
be, believe it or not, local radio, local cable
television, believe it or not. There might be ways, but the
truth is, there’s very specific answers based on very
specific small businesses. But, don’t, don’t lack hustle. Biz dev, one of my favorite things when we didn’t have a lot of dollars was biz dev. Go to the barber and be
like, can I put some flyers of my business in your store
and then you can put some, there’s that move. There’s
the call for advertisers thing that was my classic YouTube video. We can link that down below,
that’s probably the second time in three episodes linking
it, but it’s a classic. Go and get the money, and so, those would be my first answers to a local financially strapped. Networking, hustling, biz
dev’ing, go to the local businesses around you, trade,
go to the Chamber of Commerce events, figure out if you can do something and just print coupons and hand them out, you know, in quotes. Guys, I appreciate you jamming
with me in episode three.

As building audiences
on Pinterest and YouTube with Facebook dark posts
is the wrong strategy in a world where you can
build YouTube audience with pre rolls at five
to seven cents a view, and Pinterest is about
20 seconds away from their ad platform. My answer to you is it’s nice to try to siphon. I do think Facebook dark
posts will probably be the most effective besides
the native way to do it, but if you’re trying to build
YouTube and Pinterest audience I highly recommend doing
it with the native app platforms within those
two principal parties. (hip hop instrumental beats)