– Hi, it’s Tanya Mercer,
and the question is about Facebook videos. In one day, I posted a Facebook
video that got 2,500 views. It took me that long
to get that many views in one year on YouTube. Do I continue with YouTube,
or should I focus on Facebook? – Tanya, great question. First of all, I want to
make sure that you got 2,500 views and not 2,500 impressions. So, I need you to pause, go back and look at the impressions numbers
and the views numbers, because that’s where people are getting a little bit confused,
tactically, practitionarilly, in the trenches on Facebook. The answer to your question is both. Like, you should be making YouTube videos, you should be making Facebook videos. Most of the content should be the same. You’re able to, if you edit,
you now have the luxury of these tremendous
athletes, and they can edit and do some screenshot previews, and do some more things
that are native to Facebook, more native to YouTube. Your call to actions to
share can be different. There’s some nuances, but I have a feeling if you create a very effective
pre-roll and post-roll that are both native to
Facebook and YouTube, the answer’s both, because you never know where somebody’s gonna see you, and then it allows you to pop. One view on YouTube
could change your life. It could be Oprah. – [Voiceover] jxkdrums asks:
“What advice would you have

– [Voiceover] David asks,
“What are your thoughts “on Facebook and their need
to start TV advertising?” – David, great question,
and I’m really excited about answering this. You have to understand
that everything to me is an arbitrage. So for most businesses in the world that don’t have complete reach, right? TV is not the best value,
hence your hashtag. However, for a company
the size of Facebook that has reached everybody at some level, they’ve got two places
they can go left, right? Which is, and notice it’s in the UK. They can go, they can go, they’re struggling a little with 13 to 15 but they’re not going to be
able to market to them on TV. I can get them into the pipeline
where Snapchat’s winning. And then they can go
actually much older, right? If you look at the dynamics of, like, and this is not much older. But if you look at the
dynamics of 70 to 90, there’s still maybe some upside there. And TV has some awareness. I think it’s overpriced, but when you have a market cap of 225 billion, that’s a hell of a lot more interesting to actually do some TV and
have some justification over somebody who has a
market cap of 50 billion. Or 50 million, or five
million, or 500,000. Get it? So to me, I can see some justification around that tactic. You know, it may cost
them a lot more for a user but when when you’re
left to so little users, you’ve got to pay a lot more. Whereas for all of us,
there’s so many users left, we have to pay as little
as possible to have an ROI. Everything is, there is
no one size fits all. There is no absolute statements. And you’ve got to make
decisions for your exact moment, Facebook television ads in 2005,
’06, ’07, ’08, ’09, ’10 eh. 2015 in the UK market? More interesting. Guys, thank you so much
for watching the show.

“what is the Facebook
equivalent of riding hashtag?” – Robb with two Bs, first of all, India? India, is it true that Robb with two Bs pisses you off that there’s two Bs? – I just want to know why there’s two Bs. – Now, that’s how his parents named him. I mean, this is a tough
place for you to go as a girl named India. – It’s true, it’s true. – All right, so, just wanted to establish that.
– [India] I just want to know – [India] about two Bs. – I mean, you’re not Karen. Sorry, Karens. Robb with Bs, it sounds
like this is a little bit of a black hat, or at least gray hat, Facebook hack, growth-hacking move, which, listen, I believe in
being smart and effective. That seems to be… It’s an interesting tactic,
but you’ve nailed it, and you edited your own
post, so you nailed it. You realized that cool, OK, so there’s some tool that’s telling you this video of a kid falling
in the snow is going viral, why don’t you just take it and
post it, which will then work because humans react to the same things, which will then boost
your edge rank, right, which allows other content
that is around fitness to be seen by more people, so
that would be the value of it, but you’re right, if you’re putting out, if you’re a fitness play, like look, if I, in Gary Vaynerchuk’s
fan page, start putting out, like, penguins falling off trees and giraffes eating Sour Patch Kids, ice skaters falling into the
water but then getting saved, or the Mentos and Pepsi thing, yeah, I mean, that would bring
maybe some general awareness, but it would also dilute why people signed in for my channel. If Spike TV now started
playing soap operas, maybe they’d do OK, or a reality, this one’s the reality TV thing that a lot of people struggled with, like, what do people watch it for? I think media’s becoming agnostic, so I think everybody can
play in a lot of genres, so I think the risk is actually better than it was three or four years ago, but I do think that you
can dilute your brand and then get away from it, and
if you’re a fitness channel, I mean, look, let’s take a step back. What are you trying to accomplish? We’re all happy here, Andy just texted me, I think we’re gonna get a million
organic views on the video and I’m like, “Cool!” but is that accomplishing what I want? Are the right million people gonna see my Monday Morning Motivation video? Link.
(ding) Three, hat trick. Yes, but what am i trying to achieve in trying to find
like-minded business, hustle, growing your base and be
appreciative, gratitude people, I’m trying to grow more of my audience. You may get a million views on that penguin jumping off a tree, but did they stay for your fitness? If they don’t, then you
really accomplished nothing. – Hey Gary, I’m sick today,

whose interests are private to them?” – A.J., great name first of all. Facebook. Facebook dark posts. There’s a way to use the interest graph to get to these people who
don’t wanna talk about whatever misgivings or
things they’re embarrassed of or not interested in, you can go and look at. You can get into the MasterCard data and see what they’re buying. There’s obviously a lot
of brands in this space. Actually, hair loss, is that
what we’re talking about? Can somebody pull up Rogaine’s
Facebook page right now? Just for kicks and giggles. A little real time action. Just gonna wait, I’m gonna wait. A.J. – [Steve] Pretty small audience. – Of course, nobody wants to talk about. Who wants to be like, oh cool. I’m losing my hair. I can’t wait to be a fan of Rogaine, but how big is it? – [Steve] There’s no brand page. There’s like a default drug page that’s 870 likes. – There’s no brand page for Rogaine? – [Steve] I’m gonna
do some more looking. – You sure. Nonetheless, as he’s going through that, the 870 people that were okay with going on the offical page,
there probably is a page, because I think Steve
will eventually find it, or there’s alternative
brands playing in the space. The truth is there’s a couple ways to go about it. I would target men in certain age groups. There’s also female hair loss. Facebook has enough data
for you to get there whether you’re going
after doctors fan pages that play in the space, brands, again, it’s absolutely correct that most people aren’t gonna talk about it on Twitter or follow, but some are, and that’s enough. What I would say is you
get to the four or five, 15, 17 pages that people are fans of, you go against that, and
then you create a look a like audience against that. You also take the data you have. I don’t know if you’re selling direct, but if you have any email data or anything of that nature, you can
create lookalike audiences that’s people’s behavior
is similar on Facebook, and that’s where you’re
getting your scale from. You got something Staphon? – [Staphon] 32 – Yeah there we go. – [Staphon] It had 36,000. Yeah, so I mean look there’s 36,000 people that are a fan of the Rogaine page, and
so you’re able to actually go after the people that did that. I would go after that crew and lookalike auidences against that, and I think SEM this is an example where I think search probably wins very heavily,
because that’s more private action. I would buy a lot of
keywords on Google, Bing, Yahoo. – [Voiceover] Laurie
asks, “If Lizzie opened

– [Voiceover] Luke asks, “My
litte sister has Instagram and Snapchat, but has
no interest in Facebook. What do you think the
future holds for Facebook?” – Luke, I think Facebook has an issue about the growing population. I don’t see your little sister and her little friends jumping
from Snapchat and Insta into Facebook as they get older. No, Insta and Snapchat will
become more like Facebook, but will Facebook be
in a place where it’ll be able to keep it’s 35 to 70 year olds on it’s platform and not have them go down to Insta and Snapchat. Listen, Zucks is an assassin. There’s a reason he bought Instagram. There’s a reason he tried
to pay three billion. Let me just remind the market Stunwin. Steve’s not here often these days. Let’s just show him. – Hey everybody. – [Gary] He’s like all super
VIP and never around anymore. He tried to buy Snapchat
for three billion. I think what the future
holds for Facebook is if they keep crushing it and
doing the things they’re doing which I think they’re doing well, and they hold onto their
30, 32, 35 and above crowd, it’ll be an enormous business, but over time that will corrode over 15, 20, 30 years, but don’t forget Insta is the new Facebook right now. They’ve got a long lineage. They’ll have to make sure
that they get the next one after Snapchat, and that’s probably their
biggest vulnerabilities for a decade out game, but don’t forget they bought Oculus, and so they’re doing a lot of stuff. Look at them like Google. Facebook is the infrastructure
for over the top television or for free internet in America, or has the number one
phone in seven years. That wouldn’t surprise
me, because that’s where I think Zuck’s leadership is taking them. – [Voiceover] Melissa asks, “Hey Gary,

– Hey, Gary Vee, Scott Wisotsky here, CEO and co-founder of Campus Pursuit. I run a college marketing business, and I wanted to ask you
about niche marketing. In Wine Library did you market
to people interested in wine, specific niches within
the wine community– – Yes. The answer is “yes” and “yes.” One thing in marketing
that I’m a very big fan of is broad and narrow. Tanks and bombers and Navy SEALs, there’s a purpose for both, so we marketed to wine lovers. Then we focused on Burgundy lovers, and especially when SEO came
along and email segmentation in the early 2000. We were buying keywords on not just wine. I always famously talk about owning wine. What I don’t talk about is
what happened the next year: Cabernet Sauvignon, Silver Oak, Burgundy, Chateauneuf du Pape. So we started going narrow. All of us who’ve ever done any
SEM know about the long tail. That’s where all the magic happened once there was supply and demand that’s happening in social now, long tail. And so, (thinking with mouth)
the answer is “yes” and “yes.” You’ve got to really recognize
the tactic dictates– (phone rings) Oh, look at that. I didn’t have this off. The tactic really dictates the purpose. But you’ve always gotta
go broad and narrow to have a complete picture, in my opinion, and so we did both, and
I continue to do both. And I will always do both because they all have a mission at hand. There’s a reason U.S. government
military has Navy SEALs and Green Berets, because
sometimes you can’t just go big, you’ve gotta go narrow, niche, surgical. Facebook dart posts,
18 to 55-year-old males because you’re selling some male thing, and then 18 to 19-year-olds in Texas who like the rodeo and wine. Got it? Both, both, both. (strong, beating music) – [Voiceover] Ruke S, “What would you do

I actually just started
at VaynerMedia yesterday, so I’m on day number two. – Newb. (laughter) Newb. I’m impressed with the hustle though, like sneaking in to the
first episode of questions on your second day? That’s an impressive start. Trying to make an impression on the boss. I, I appreciate it. All right. What’s your question? – Okay, so my question is, so you know how Facebook reach has been going down. – Organic. – And this is the lowest
levels we’ve ever seen. – Yep. – So, I’m curious, what do
you think is the role of organic or unpaid content where the brand is always on
strategy, and the second part– – Within a Facebook world? – Within the Facebook world, and the second part of the question is, just how much reach is
enough to actually justify the time, effort, and
resources that go into producing these assets? – That’s a great question, man. Nice start. Um, you know I think it all depends on size, scale, and objective, right. So I think the biggest problem
that everybody makes is there’s no one size that fits all. Obviously, the brands
that we work with here are at huge scale, versus let’s say a lot of people watching who’ve got a small business. You know, we manage some brand pages that I can think of right now, that are so large in overall size and have done a good job
putting out great content that they’re still getting
hundreds of thousands of impressions organically
without paid up front. Now obviously, all of you have heard me ranting about dark posts for quite a bit. And we even talked about this
when you were interviewing. So for me, you know,
do I feel that Facebook has evolved into a place
that you want to look at 80, 90, even 100% of your posts are being preplanned to its audience and then paid upfront? You know, if you’re a fortune 500 company I do believe that that justifies the case. And I believe that
because I actually think that those working media
dollars, those paid dollars, are a hell of a lot
better spent on Facebook, than they are on traditional
banner or things of that nature places and organizations that you can from giving those kind of advices. So, I think that that’s the case. Now, what’s the threshold? I think that comes down
to the objective at hand. Look you can be a Fortune 500 Company, only reach 16 hundred people organically, but try to be selling
something that’s $10,000 as a B to B product and if you convert four people, and you’re making $40,000 on it. You’re profit margin is 50% and you’ve made $20,000 in profit, and your agency charged you $800 or $1800 well then you justify the means. So I think it’s, one of the biggest things that we try to do here, and one thing I think all of
you need to pay attention to is how do you become
efficient on the back end. I think what’s separating us, and what I’m excited about here, is we’re producing quality
content at a cost level that the market has
never seen before, right? And that’s out advantage, right? That for you, with fresh eyes, is probably the difference
that you’re seeing. That’s what you guys have to think about. For a lot of entrepreneurs
that are watching, and I know that’s a core
of my audience, is is your time worth it. Because it’s not a money
game, it’s a time game. So it’s always resources. To me there is no one size fits all. For all the brand managers,
and the CMOs and the CFOs and the corporates that
are watching the show or listening to the show, I know for a fact that they need to really look at just the math, right. Like, am I paying more
that what I’m reaching. So if you’re paying a
traditional digital video shop $10,000 to make a video, and then you post it organically and it reaches 900
people, that’s off, right. So, I just think that you have
to look at it case by case. – Yeah, yeah, that makes sense.

– [Voiceover] Kyle asks, “Gary, is there a way to
drive traffic to a website when posting content directly to Facebook?” – Kyle, yes. (bell ringing) As you can tell, that
Facebook post on my fan page drove a crap load of traffic
to my Medium article, which is content. I answered this question
because I wanted to show you raw details because I
think raw details is even a deeper version of this
show, and I continue to try to go deep within myself
to really drive you value, especially because this is
only a 50 episode experiment. Just kidding. And so, the answer is absolutely. Facebook is actually
probably one of the biggest drivers of content
awareness outside of itself to other destinations
in the world right now, so the question is, how
do you do it organically, how do you do it in a paid, targeted way? What I just showed you was organic. I have a pretty big foundation
of 150,000 fans on that page, but there’s people that I’ve
seen post content that have 800 fans, and enough people
shared it and enough people liked it, enough people commented
it and shared it not only within Facebook but outside
of it, that it created fire. Facebook is content
awareness infrastructure in a 2015 world. So not only is there a way, I
think it’s one of the singular best ways, and so I would
highly recommend making an investment in Facebook
fan pages, recognizing the distribution
opportunities that it creates for content you’re putting
outside of its network. – Hey Gary, I’m a realtor, and our team

– [Voiceover] Troy asks, “I
work in two different spaces. “How do I use social
media platforms so that “I’m not confusing my audience?” – Troy, this is a very simple question. You adjust to the platform at hand. So we’re very detailed on this show. For Twitter, the way
you don’t confuse them, if you’re talking about
two different things, I’ll, uh, business and
wine talk is you create two different channels and you
have an @winelibrary account and you have an at
@garyvaynerchuk account, Gary Vee, and that’s what I did, or
you just become so branded in both that you feel
comfortable being, kind of, a renaissance man or woman, and you can go that route. But you have to react to the platform. So on Twitter, you just
create two different accounts, and you promote through them. On Facebook though, the
targeting capabilities allows you to just be yourself and
talk to people that act, you can plan, to people
that are 25 to 45 that are into wine and you put out a wine content, and they will like that, and you know, 22 to 27 that are into
podcasts, and you do that, and then they want you
to talk about that thing, so Facebook gives you the
flexibility to target. You know, Twitter does not. And so you’ve gotta adjust. YouTube channel, do you have
two channels, do you have one. This is something we’ve talked about ’cause we wanna chop up
every answer into a question. As a matter of fact, let’s link
up the first one we put up, right the tennis thing. One here. And so, you know… The real answer to this
question, Troy, is you’ve gotta adjust to the platform’s
capability to drive home the fragmentation or
the one channel process, so you go place by place. Pinterest, you can create a board, right, you can have an account, you
can create different boards and on certain boards
you put out content about whatever the hell you’re doing, and whatever the hell you’re
doing that’s different, so you, Tumblr, you can
create a bunch of different kind of, blah, blah, blah .tumblr.com, so that gives you flexibility. So I’m giving you very detailed
answers here, my friend. It’s not super hard, you have
to have the right strategy per the platform based on
the flexibility of that platform to deliver the story. – [Voiceover] Michael asks,
“How do you define hustle?”

“a Kickstarter campaign
beyond providing content “to raise awareness and
reach funding goals?” – Matt, you know. (stammers) I’m bumbling on this. No, no, I’m sticking, DRock,
I just fucking told you that I’m not editing
on any of my mistakes. Jesus with this guy. All you editors are the same, want to take out the natural, authentic. You guys like when I
struggle with my words cause it happens so rarely. (ding) I treat Kickstarter no
different than anything else. Just cause you have an ice
thing that you want to do and you decide to do it on Kickstarter because that’s a platform
that has virality, back to the question
about Medium and Linkedin, that’s fine. The answer is the same. Facebook dark posts, targeting
people that give a crap about ice cream and ices,
putting out content in blog form. Guest contributing. I would literally email
every single person that has a blog of any size or magnitude that plays in your space. I didn’t look deeply, but
if you’re in organic ices or just ices, or desserts
or ice cream culture, I would map out the 700
people that are in that space that have blogs or media outlets and reach out to them and say, “I’d like to guest contribute.” Talk about Italian ices or ice cream or dessert culture in America
or the world, generally, not spamming like, “I want to
tell you about my product.” It’s all about being content and not being about infomercials. Too many of the people watching this show and the rest of the world,
when they think about content they hear Billy Mays, an infomercial. When I think about content, I hear New York Times and Scandal. Get it? It’s about making that decision, and so getting distribution,
putting out good content, and that means guest contributing, Facebook dark posts if you’ve
got money to drive towards it, reaching out to influencers and chefs that are in the dessert space to see if you can JV what I would
call business development. “Hey,” you know, “Mario Batali,” “Here’s what I can do for you. “Give you 8% of my company if you “can get me the spark that
starts out my awareness. “Hey, Carla Hall, I think you’re amazing “in your southern cusisine, I’ll give you “five years worth of my product for free “if you give me a little love. “How can you give me love? “A tweet’s not enough.” So it’s biz dev, it’s content creation that’s not infomercial but actual content, and then it’s proper internet marketing, which right now to me is creme dela creme is Facebook dark posts. You’ve been watching the #AskGaryVee show. My question of the day
for you is very simple.