– [Voiceover] Eduardo
asks, “I don’t understand “why I barely see @garyvee
in my Twitter feed “but all over on my Facebook account.” – Eduardo, great great
statement, great question. And the answer is because
of the attention graphs. What I don’t think people
understand is Twitter’s firehose, and this not
withstanding Chris Sacca’s amazing rant that I haven’t read so
I can’t even say that it’s amazing but the amazing
feedback to his amazing rant. He’s one of the great
investors of this generation, a good friend of mine,
I’m dying to read it. Chris, I promise, I will read it. Probably late August
when I’m with my family. While they’re sleeping
and I’m being a good dad but I have a chance to read. I think Twitter’s
firehose is just noisy and I’m tweeting away and I
think I even double checked that one to see if you were
following me and you are. It’s just busy and there’s
a ton of shit going through your stream and you’re just not seeing it. And now that I changed my profile picture and you don’t see the pink in the corner, you’re really missing
it so Facebook just has more attention as does
Instagram which is the best at this game,
Snapchat some level especially since you’re
holding it but using stream terminology, the
streams, Instagram one, Facebook two, Twitter three,
a lot will jump in and leave comments on this episode
of no for me it’s Twitter and I get that, people
that have done a better job keeping a small group of following down. But as an overall big data play, Facebook is winning that game,
it’s more obvious. I just think, even like
the UI, UX Facebook posts are bigger, I just think
that, I think Twitter’s noisy and I think the reason
I picked this question, cause I did forward
this one to you India, is because the question
is the point that I’m trying to make which is
you’re noticing it more because your noticing it more. Think about that.

“You decide to not show
my book page to people. “Do you think a lack of success “will make me give you more money?” – Rusty, I feel you, but you know, Facebook is like any
other medium in the world. You know like, Fox channel network to put your commercial for your book isn’t gonna just do it for free. The Yellow Pages isn’t feeling your book and so they’re just gonna
put it in there for free. The postal service isn’t like, “Oh rad, “your book was creative. “Let’s just ship out flyers
for your book for free.” This notion that Facebook,
because it started as a social network, is not
giving free organic reach to people and, “What, you want my money?” Yes, they want your money because it’s one of the most efficient ways
to actually deliver content to people in the world, right? You know, like, you know, cool, use the alternative of
free, which is what? Oh, excuse me, use the
alternative of Facebook and keep staying free, which is what? E-mail? Cool. Build your list, do your thing, hit that Google button, boom, MailChimp in the house. Great, awesome, phenomenal, show me. Show me that you can build that list. That’s just the way it is,
and I think people’s feelings are hurt, but Facebook,
The Business World, The Market, doesn’t give a crap. – [Voiceover] Listen Give
asks, “Our co-founder

through Facebook is on par with
ads in the yellow pages. Anyone disagree?
Facebook is dead. What’s next? Ryan, hey. It’s me, Gary Vee. I know we don’t know each other, but Alex is gonna be hitting
you up with a link to this. I massively disagree. As a matter of fact,
emphatically disagree. I think what’s next is people
waking up and realizing Facebook is just starting to grow. I have made the mistake, many times in my career, of the same thing that
you’re saying on Twitter. Which was, I said in 2003, “Hey, SEM. Google Adwords
is dead. What’s next?” While Google was just starting. Facebook “dark posts” the ability
to reach out to everybody. Don’t forget, you know. Yellowpages is more like Google Search. You’re going there to find something. Facebook’s coming to you. You’re in a feed, and you’re seeing it. No more the right side of a desktop. I don’t even know what this is. This is like an artifact, right? And, so, the fact of the matter is no more on the right side of a website. It’s coming in your feed. And if you know how to target, and you know how to create
content properly, you win. And, so, I would say I disagree. And number two, what’s next is people understanding what’s
really happening in Facebook. Like do it right on spot.

“Which marketing vehicles are working best “to grow the businesses of the startups “you’ve invested in?” – Steve, a hardcore VaynerMedia employee
working on data and insights. I wonder if this is a
hedged question or not. But, Steve, the answer to
this question is clearly Facebook dark posts. I’ve pounded this over and over. It’s funny, the VaynerMedia clients don’t
recognize what’s going on. All my investment companies
are only playing in this space. You know, I’m going to look
it up right now in real time. I’m gonna predict, right here on the spot, that Wish, the app Wish, the shopping app, is probably in the top
150 in the app store. This is a company, met the
founder at Cannes last year, the big advertising festival. Just go through this Facebook. Facebook, by the way,
Dub Mash I missed it. I skyped with the founder
of Dub Mash from Berlin like seven weeks ago, so on it. 10, 15 weeks ago I screwed it up. Snapchat, okay. This is what I do all the time by the way, DRock you can focus here. Every so often, actually I didn’t do it this morning, it’s just fun to do it, I’m just always looking
at the top 100 apps to basically get a feel. Usually where I’m most excited
about is down here, right? Because the top is pretty consistent. But has anything popped up here, like Wallapop, like those kind of things, I’m always trying to see. Let me just see if Wish is here, It’s somewhere, here it is, 112. Zoom in, baby. – [DRock] Yep. – 112. All Facebook dark posts. And I mean all Facebook dark posts. If people understood what
was going on arbitrage-wise on Facebook dark posts right now, which is a slang term. Facebook advertising
platform where you can reach anybody that you want. If people understood that, they would win every single time. Just like Google ad
words in the early 2000s that Amazon and Ebay used
to build their businesses. Still can’t believe
people don’t understand this is what happened. Facebook is absolutely the place that you can’t milk enough
of that cow right now. And again, over the next 24 to 48 months it will disappear, and it will more or less level out and become appropriate. Right now it’s underpriced. In four years, I’ll still love it, intuitively I believe, but it’s gonna be appropriate. I’ll be like, this is worth it. Just exactly worth it, not this is worth eight bucks and I’m paying a dollar for it. So, Facebook dark posts. If my startups could
spend every penny they had they would on that place. Pinterest starting to
emerge a little bit as well. – [India] Do you want this one

“about Facebook dark post. “Yeah, I know I’m a little
late but there is tons of info “about dark post on YouTube. “There are also people
selling dark post courses. “Would you pay for a course “or use all the free info on YouTube?” – Anthony, I would not pay for a course. I would use all the information
on YouTube and other places. I’m sure there’s a ton of
white papers and SlideShares and if you use that thing called Google, you can find more stuff. Dark posts are not that complicated because you just need (laughs) The usage of dark post
is not that complicated. Is dribbling and shooting
a basketball complicated? No. Is using a screwdriver complicated? No. You can learn those things. Being great at them is
a whole different thing. The way to be successful
in dark post on Facebook is to understand the
psychology and salesmanship it takes to create a
narrative to the end consumer that you target that
predicates an action for them to purchase something
that you want to happen. That’s hard. That’s hard. That’s analyzing data. Interpreting it. Then deploying it with creative call to
actions that are the variable of the success to it against the right demo, at the right time, in the right vehicle, around the right psychology. That’s hard. Understanding how to make
an ad happen on Facebook is not hard, everybody can do that. That should take you 20 minutes, two hours or four hours, depending on how you
learn to figure that out. It’s, are you good enough
to then make it happen. So, no do not pay for a course because you’ll get that
information for free. What you should do is get educated on being at the bigger picture at hand. Which is the craft of
the usage of the tool, not the tool itself. – [Voiceover] Dr. Laurie asks, ?Do you ever have dreams at
night about your business?”

– [Voiceover] Bunch of
Deckheads wants to know, “If you’re selling merch,
like t-shirts, “how would you go about doing it?” – Well, Deckheads, I mean– This is a very good question. I like this question. I don’t wanna beat dead horse but I would say
Facebook dark post is incredibly interesting. The targeting capabilities
of what’s going on in that platform are incredible. I think Pinterest
and promoted pins is another place
that I would spend a ton of time and energy. And I would say
traditional digital even though it’s something
I like to pick on. I think SEM, Google AdWords and I think banner retargeting, you know, people
landing on your site, you pixeling them
and cookieing them from the traffic that you
got from the other places and then retargeting
them on banner and things of that nature
have all been proven t-shirt, hoodie, hat selling. I think Facebook dark posts,
though are incredible. The fact that you can
target people that are fans of Teespring or BustedTees
or all these kind of Threadless, JackThreads,
all these places where those kind of things
are sold, Johnny Cupcakes. The fact that you can target
to that level, just incredible. I mean like, you know (scoffs) It’s really a funny
thing to do this show because I keep
pounding this narrative and so many of you
continue not to do it. But a couple of you are
starting to email me saying, hey, thank you for this because
this is what’s happened. So that makes me happy,
makes me continue to wanna spew the best advice
possible, and to me 50% of my money
would be allocated to Facebook dark posts but
the other 50% allocated to things I just told you about. By the way, Staphon,
this whole episode

“Three seconds counting as
a view for Facebook video… “Moderately misleading metric “or incredibly bullshit metric?” – So, this is a great question, Kevin, but before I get into the question, that picture is adorable. Big shout out. VaynerNation, you can
learn from the creativity of that picture when you ask a question. Look, I think, first of all, marketing right now in general got a real problem of
width over depth, right? So, is three seconds pre-roll view on Facebook bull crap compared to people
buying views on YouTube as pre-rolls that are, I’m not sure if that’s
one, two or three seconds, but they’re pre-rolls, they’re actual ads whereas Facebook is putting it in feed. I don’t know, I mean I think, look, I don’t care about width
metrics to begin with. Any brand, startup, that is saying, “Oh, this got eight million
views or this got 87 views,” and that’s the definition of success, doesn’t realize the
technology can game that game, and so the interesting part is I’m not worried about that metrics, I’m looking at the
engagement, the comments, the click-throughs to the product or whatever else you’re trying to do, or I’m taking the width
for the width value. If I want 100,000 people, 500,000 people to at least see my face
once in their lives, that three seconds made them do that. It depends on what you’re trying to drive. It’s similar to question
number one on the show today. What is the KPI? Is the KPI is the number of views, you should be challenging that as your KPI in a world with YouTube and Facebook counting
the way they’re counting.

– Andrew asks “Do you plan
on embedding Facebook videos on your website instead of
YouTube videos, and is it more beneficial to do so if
you’re not monetizing?” – Andrew I’m a big fan of Facebook video, hence the whole rant here early on. We put it up on YouTube
and I clearly just threw my right hook to Facebook. Funny thing about me is, my actions always speak
to where my strategy is. That’s an interesting
insight I care less about the perception of having 20,
50, 100,000 views on Youtube than I do about getting
the Facebook virality that that ecosystem creates. I’m a big fan of it because
the truth is the virality that Facebook allows you is
greater than the virality that YouTube allows you. And I think when you’re
not monetizing virality, the ability for it to get
shared and new people to see it, the VaynerNation just
helped me so much and I asked for even more, I want people
to see this because I believe it’s a good piece of content
for me to be a first look at me because it’s really an
essence of who I am. It’s a good first look, it’s a
good first impression for me. It’s also very well produced. I’m interested in people seeing it. And right now, Facebook
feels like the right place to send those people so yes,
I would be and I recommend and I think you should,
everybody should be very serious about embedding Facebook
videos into their pages in lieu of YouTube at least
for nothing else than context. You may want to go back to
YouTube for whatever rationale because it’s a very important
and very powerful platform as well you may be going into
the new subscription product they have maybe a million
different things and reasons to do it but here’s
what I don’t understand. You know what you’re getting
from Youtube from last decade. By not tasting what Facebook
could be bringing to you is just a mistake in overall strategy. – Hi Gary Lori Greiner
here from “Shark Tank.”

– Gary, it’s magician and
corporate entertainer, David Ranalli here. What’s the deal with
Facebook’s video push? Do you think they’re going
to become a monetized video platform? And what does that mean
for people who are starting a YouTube show in the
coming weeks like I am? Thanks. – David, it means that, first of all, to answer your question, yes, it means for people
starting YouTube shows, they should seriously
start considering starting Facebook shows. Now that is people that
actually have money, right? Because where Facebook
video gets really valuable is when you start spending
$200 to $500 a day targeting audiences because
you can target at a level we’ve never seen before. And so you know, look, I
think Facebook is a massive, it’s already a massive
competitor to YouTube. YouTube should actually be concerned when you layer the data. Listen, I keep yelling about this. The data, the data. The data that Facebook
sits on top that allows you to target against creates
an ultimate machine. And you know, I’m spending a ton of time, I’m looking at Andy. No I’m not, I thought that was Andy. I’m trying to look at
Andy K right now, my team, who grows audience with me, and Facebook video is at
the top, the tippy top of our concern. And I think now that
they’re showing view count and now that they’re
embedded, one of the reasons I like using YouTube is it
shows perception is reality, how many views. It builds brand. Now that I can do the
same thing with Facebook, my intentions are to
maybe even switch some… If you ask me if my primary
embed was Facebook video over YouTube video six months from today on Gary Vaynerchuk business
videos, I would say yes. Think about that. So it’s a huge, huge deal. It also, I think, competition
breeds innovation. And so I’m excited because
I think YouTube gets scared a little bit here. Google gets scared a little bit here, and we’ll actually see
better quality innovation come out of YouTube because
they’ve been pretty stale for a half decade in a lot of ways. And I think that they’re
going to both push each other. Now you’ve got live streaming video. Video is king, and we’re living some of the picture revolution, right, Instagram at the forefront. But I think video still
has a long way to go, and we’re living through
it, and I just think there’s more upside, more
in both categories actually. But I think Facebook
video is probably grossly underestimated by the far majority of this audience right now. I think the upside is enormous. I myself am paying a
ton of attention to it. You know what that speaks. – [Voiceover] Michelle
asks, “What’s your take

By the way, go Giants. – [Voiceover] Ryan asks,
“I work for a company “that makes animated explainer
videos for businesses. “Is Google pay per click the best option “for B to B companies like us?” – Ryan, great question. Really excited about baseball right now. I’d love to get your
comment in the sections about Brandon Belt, very much on my radar to draft this year on fantasy baseball. Hopefully nobody in the Vayner 20 man fantasy baseball league
is listening or watching, but I know Bobby Glen watches. So, I’m a little upset
now that he has optics into what I’m doing, though I could be throwing him a curve ball. Listen, Google pay per
click is tremendous, but I also think that Linkedin ads have tremendous upside for you. Also, Linkedin creative,
meaning putting out blog posts on Linkedin, and then having a call to action at the bottom I think could actually
work for you quite a bit cause the B to B mentality within Linkedin is so over the top, it’s
the context of the room. So, I’m a big fan of putting out content now that everybody can blog on Linkedin, and then maybe use that content on your email newsletter, on your website, on other places where you have a little bit of a base to
create some awareness around it. I’m a big fan of that. I actually think you can get stunningly, stunning Hail Mary upside on both Pinterest and Instagram. I think Pinterest’s ad product that we’ll probably see roll out this year has a chance to really matter for you if you’re actually targeting people in a business world that
could actually buy this, but yeah I would say Google, I would say content. I would say go and reach
out to any B to B platforms. Podcasts, some blogs that
speak to the audience that you’re trying to reach and see if your CEO or creative
director can be a guest contributor, or interviewed on there because that exposure I think actually can convert for you,
maybe not at the scale that you can get from a PPC Google world. I also think you can target people by their office, you
know by where they work on Facebook dark posts
that I think you could get some really great results there. Especially if you upload
some of the native videos that you actually create
in native Facebook form, I think you can actually get
some interesting results there. So, do I think Google PPC
still wins the day for you? I think it’s clearly gonna
be one of the three winners. I think Facebook dark posts,
and I think Linkedin ads supported by Linkedin creative play and can compete at that level. So, that’s where I would focus. – [Voiceover] CJ asks, “What’s
your favorite airport?”