why would you spend money
on a Facebook dark post on me when I follow you
and I have notifications on, isn’t it a waste of money? – This is tremendous,
because you read this. This is like so serendipitous. If you guys don’t know, Andy does a ton of the paid performance around my brand and Wine Library, and so Andy I think you actually
can answer this question better than I can. What we’re targeting is we’re targeting my fans on certain content, retargeting them, because
organically you’re not reaching everybody when
you post something, and there’s certain things
I want everybody to see. Andy, am I right or wrong
or do we even know yet what the new notification, with the way notifications are on there’s no way to exclude people that have put us on First Look or anything yet. – Yet. – Yet and that’s it. The answer to the
question is quite simple. The reason I’m targeting you is because there are certain pieces
of content that I wanna make sure as many people
as possible will see above and beyond my normal organic reach which is pretty high. We tend to get 60 or
100,000 of the 320,000 that we have, which is extremely high, but sometimes I want all 320,000 of you on Facebook to see something. I’m willing to waste those pennies. Not to mention, is it a waste sometimes? Think about, you know what, DRock, get back here. Get Andy out of the way. Let’s get focused for a second here. Here’s a little side question for statement of the day,
let’s go into the statement of the day number one here. In the comment section
on YouTube and Facebook please step up lurkers. You’re pissing me off. Summer’s over. Vacation is over lurkers. Get your asses in the comments. This show is ****ing free. I need comments from you. It is my oxygen. As you can tell I’m not joking around. Leave in the comments if you’ve watched a piece of content more than once. The answer is, let me
save you a lot of time, the answer is most of you have watched tons of my content more than once, and so even if it’s wasted, a lot of times somebody will watch a second time, a third time. One of the great ego boosts I get are the emails I get that says things like wow I just watched this
talk for the seventh time, and I picked up on new things, because as your career
evolves, same with mine, as our careers evolve, other things that were said now mean more than
they did six months ago. That’s why I do it. Andy.

“What do you think about
the revamp Facebook “gave it’s Notes platform? “A Medium contender, maybe?” – Zoltan. First, I feel like Zoltan and I should try to take on the world. I feel like there’s–(laughs) Let’s team up. Kill the world. Truth is, I haven’t dug deep. Obviously, I’ve been checked
out for the last 48 hours with the fam and Notes kind of hit out. Obviously I got pinged
by a lot of people here especially ’cause I’ve been
pushing the longform thing. We had a little bit of a conversation. Andy mentioned that it’s a link out thing. I haven’t really looked yet. So the answer is, I
can’t fully answer this. Help me here real quick, India, ’cause I know you had a look at it. Andy mentioned that it’s linked out. – When you post it, it shows up as a link. – Kind of like if you did
YouTube or GaryVaynerchuk.com – Yeah, but it actually
stays within Facebook. – Got it. So our point of view and
why we talked about that is, when you guys see the box
image and the headline, you know you’re leaving
the Facebook environment. That creates a friction point that the longform post does not. But I would say we’ll probably even– You know what, let’s test a note today and we’ll follow up on 133, 134, 135. I think Facebook has a very clear plan. Let’s be the layer on top
of the internet itself. So if anything works, YouTube video. Medium blog post. If anything works, let’s have our version of it and that’s keeping everybody
in our walled garden because we’ll make a lot
of money if we do that. And AOL is the only other
company that ever had that kind of ecosystem in
the late 90’s, mid-90’s when people where scared– I was scared to go to the world wide web. There was a button up
there and it was like, the world wide web, forget it. I was in an AOL world, I’m like, that’s spooky. I’m staying in here, it’s safe. Facebook doesn’t have that advantage, people are more educated,
they know the web exists. But in a mobile first world, in a Instagram, Facebook, WhatsApp world that’s why they offered
3 billion for Snapchat. If Facebook owned Snapchat right now, they would own the entire– Alex even got excited
and he keeps it chill. I mean he said, “Pshhh.” (laughs) I don’t know if you heard it. They would own the ecosystem. So they’re 3/4 of the way. There is some other players but, YouTube, there’s other players but… I think Facebook’s plan is obvious. And I think in general,
it’s very interesting to watch them navigate. I think it’s proper for maximizing business. It’s why I’m very bullish on the company. It’s why I haven’t sold a
single share of the stock. I bought it private before it went public, not a share. I’m a big believer in it. Video time.

“What’s the next big move for YouTube “to keep its content
creators from switching over “if Facebook starts
sharing its revenue too?” – I don’t think there’s a
move for it being either/or, I think all YouTube stars will be on both. And I think in two
years, there’ll be people that come from Facebook and, I’m actually thinking about
betting more on YouTube lately, in a weird way. And I feel like, and DRock
made a face, it’s because, you know, I feel like I understand what I wanna do rhythm-wise in Facebook, and like from an ad-targeting
and from a content standpoint, and like, I’m like, huh,
you know, YouTube’s easy. There’s a lot of people
who’ve already achieved it. It’s like this wonderful
gal who I met in LA that you guys are gonna talk
to about the Facebook group, she’s been jamming on it for seven years. That’s established. Like, it’s actually fun to
go into something established ’cause there’s some sort of blueprint and you can just jam on it. So I think that YouTube will lose some of its
stars to sharing on Facebook because it’s about reach. The reason YouTube stars
like being on television, even though they’re digital natives, is it’s just more awareness. Like, if you’re a YouTube
star, that’s what you want. Like, you want more people
watching you. Right? And there are a lot of
eyeballs on Facebook, and when these YouTube stars stop getting romantic
about YouTube and being sad and realize how targeted they can be in who they reach on Facebook, they will be a-coming. And so it’s not gonna be
about what they can do, and look, then you get
into a networks war. Like, the platforms are
becoming the networks. The internet is the whole pipe, and then there’s the
platforms that are networks. So imagine YouTube and Facebook and Snapchat like NBC, Fox, and CBS. You can do something about it, YouTube. You’re gonna have to pay, shmooty-pie, you know, a drillion
dollars to stay exclusive. So that’s gonna be very interesting. I know it’s PewDiePie and I’m havin’ fun.

“Instead of doing a forum, have you considered doing
a private Facebook group for the Ask Gary Vee Show? – Oh, that’s a great idea. It’s something that I haven’t done. I noticed one of the fans
jumped in and created one. It’s something that’s run through my mind. And actually, i think this question is gonna spur me to do it. So, at the end of the
Golden Era, in episode 131, we will announce a private Facebook group just so I can test it. That’s some work for you guys.

“What’s your strategy with
Facebook long form posts?” – Been waiting for this moment,
this is the one I picked, I’m super excited about this question. You know, it’s really interesting. I’ve been really challenging
myself, you know, we’re a buck and a quarter into this show, and I’m like, what can
I do to make the show better and better and better. Clearly, the entertainment
value has gone up, because we’ve found the
characters, the context, some of the fun little things, you know, but how do I make the show better? Depth, right. Entertainment, utility,
entertainment, utility. I need to balance them. And so, this falls into probably
the strongest utility play that we’ve executed on this show, and so really get cozy, you
may wanna even pause this right now, go get yourself
a nice glass of wine, really settle in, because this
is a very important moment in the show’s history. The question is, what
is my strategy, right? Two great things are gonna
come out of this answer. This is gonna be your
favorite answer of all time. Because two things are
gonna come out of it. Number one, I’m gonna make you understand why when I do things on social
networks that confuse you in lieu of me writing a book called Jab, Jab, Jab, Right Hook,
and then you telling me that’s not native, and many
of you have commented like, Gary, isn’t that what you
say not to do in your book? Yes, in a net-net score
if you look at my stuff, I’m following that blueprint, but things change, and more importantly, the number one thing
that I’m worried about that so many people here do is they don’t challenge themselves. Back to the first question. I always wanna put myself out of business, wanna call my bluff before
somebody writes a blog post saying Gary Vee is wrong,
I wanna write a blog post saying Gary Vee is wrong, right. God, I hate their person. I wanna do that, so I’m
always testing myself, so I wrote a long form piece on Facebook two weeks ago, right, two Saturdays ago. I just did it. Like, not talking to the team
on a Saturday, just did it. Xander just went to sleep,
Misha and Lizzie were tied up with something, like,
alright, got a minute here, let me just, this has been on my mind, you know, I’ve been seeing
some things in the trenches, I’ve been feeling something
in my gut, my intuition, let me write a long post. Let me treat Facebook like
a blog, like a website. That’s really been sitting in my mind. I did it, it did extremely well. A lot of reach, a lot of
sharing, a lot of engagement, and I’m like, huh, so I
wrote another one that day. Actually, not wrote another one, reused things I wrote on
Medium that we did months ago. And that did really well. Did another one, and that did really well. As a matter of fact, DRock,
let’s roll it out right now. Here’s some screenshots
of the same exact article being written natively, longform, doesn’t feel like a native execution, but in the feed of Facebook, versus a picture and a
link to go out of Facebook. And that, my friends, what
you’re seeing right now, and, D-Rock, I want you
to take over the screen, jump into, like, splitting me, I don’t know if it’s here or if it’s here, but let’s keep going, just keep kind of going here, I want them to really grasp the numbers. It’s just working. And so, that’s what I’m doing. I’m always challenging
myself, I’m always testing. I did longform Instagram,
actually doesn’t feel native, right, the, you know, I
think we could all agree that the right hooks, tag your friends, all that things, that doesn’t
feel native to Instagram. It’s supposed to be nice
pictures and artistic. These are the things that happen, right, these are the things that happen. You’ve always gotta test, and I think I’ve hit on something, and I’m really excited
about passing it onto you, and I expect the
disproportionate amount of the Vayner Nation right now to write a longform Facebook post within the next 24 hours,
in whatever shape or form, you’re an NGO trying to
raise money, tell a story, you’re trying to sell some
t-shirts, you just wanna talk to your friends, this is a page dynamic, this is my page, not my account, so you’ve gotta take that into account. If you’ve got a business page, roll it, write it, try it, big picture, longform, feel it, I think you’re gonna see results. And again, I look at Facebook’s algorithm the way I look at Google’s search results. They’ll keep changing things, they keep doing that, and
so, right now it feels right. By always challenging myself,
I was able to get results, and double down on them, and
I will squeeze that orange until I get every ounce
of juice out of it, and then I’ll just find another orange. And that’s what you do. And so, whether that’s another orange within a Facebook environment, or if that’s Snapchat, of if
that’s boogaboogadooga.com, wherever it is next, I will
squeeze the mother (bleep) orange.

“where volume is more
important than content, “how would you take
advantage of social media?” – Jay, what’s the matter with you? Volume’s more important
than content everywhere because volume of selling shit
is what you do for a living. Regardless if you sell
weird looking statues or phones or, I love taking off, kicks. You know, like, volume always matters. Content is a liaison
to more volume, right. My content wasn’t more
important on Wine Library TV. It was the fact that that
lead to selling stuff. And so, whether you’re
in wholesale or retail, or B to B or B to C, the
end goal within the context, is to drive a result including
if you’re non-profit. You’re not making content
that’s gonna make somebody cry about, you know, the dogs in
the wild that we need to save because you just want somebody to cry. No, you want them to
take out their wallet, this is what you want, Jay. You want them to take out their wallet and give them the cash. Right, that’s what you want. And so, please don’t
get it twisted, anybody, that so much of this is predicated on how do you provide that value to then have leverage to get the
result that you’re looking for? And so, sorry India, it got
a little bit heated there for a second. Word it for me one more time. – [India] He says, “Your
wholesale business where “volume is more important than content, “how would you take
advantage of social media?” – Yeah, I mean, no I
mean, you know, you know. First of all, when you’re
in wholesale, you’re in the B to B business, so you
have it easy, in my opinion. Go and map who your customers are. Go to Facebook. Run ads against the
companies of the people you’re trying to reach. Employees of the company
you are trying to sell this. Go run it against Foot Locker employees. People that work at Foot Locker. Do you guys have Facebook accounts? I feel like people haven’t
been updating them as well, but the data’s still incredible at scale. This is just a quick test. Do any of you put
VaynerMedia in your profile? – [Voiceover] Mm hmm. – All five of you? Even better than I thought. You can reach all five of these characters by targeting employees of VaynerMedia. As a matter of fact,
somebody could have probably been flown in next Friday
if they were smart enough to spend $40, 40 measly dollars on ads against VaynerMedia employees, where they used the VaynerMedia employees to pressure me to bring that person, but you didn’t, you just didn’t. And so, execution my friends and being a practitioner
is always, always better than headline reading. And so, I will tell you it is very easy. LinkedIn, Facebook, target
your actual customer and then make content
that is valuable to them. Right? Which means different than B to C. So, back to this. I’m a sneaker producer. I’m new, I’ve got to compete
with Under Armour, Nike and Reebok and Puma and crap. Maybe my ad is, hey, introducing
the new Gary sneaker. More profitable for you than the others. Like literally, it is a
B to B promotion, right. Like, here’s a chart. This is what you make on
all these other characters. Sure, they bring people in, but here’s my offer and
I’m able to bring you dramatically more profit and as a kicker, if you email me back, I
will also run ad dollars directly to your store for my sneaker because you’re one of
the first hundred people to contact me.

Should I focus on Youtube,
Facebook video, or both? – Buzzer, this is interesting. We’re in a very interesting
time with now with Youtube– – That’s his name? – That’s a name, Dad. But it’s probably a screen name. Buzzer, it’s a very
interesting time right now. I think Youtube and
Facebook Video are both the two dominant platforms. But I think six or seven months ago, DRock, we okay with the sound? I know it’s windy. – [DRock] Yeah. – We’ll just go with it. I think that. By the way, I am so pumped. The #AskGaryVee Show
audience is not ready for all this craziness. – No? – I think, show AJ, show AJ real quick. Let’s say hi to AJ. Aj’s got his drone. – [AJ] I’ve got problems with the drone. – [Gary] The drone’s broken?
– [AJ] I want DRock. I need DRock’s help. – [Gary] Alright, we’re almost done. We’re doing a quick
#AskGaryVee episode with Dad. – [AJ] Real quick. – Go ahead. – [AJ] It says the controller’s
disconnected to the camera? Do you think it’s because
we turned on the app before we synced the two, like. – [DRock] And you turned it
off and turned it back on? – [AJ] Yeah, we tried a lot of that. – Alright DRock let’s bang this out. This is black and white right now, AJ. – [AJ] I know. – [D-Rock] That’s fine. – There’s gonna be a lot of
black and white in this episode. – [DRock] First thing. – [AJ] First thing. – Buzz, I think that Facebook Video is grossly underestimated, I think that YouTube’s obviously
the established leader, but I think Facebook’s incredible Andy and I have been
doing enormous amounts of testing on audiences. Right now we’re running a ton. So many of you have watched the USC video if you haven’t, watch it here. Link it up, over my dad’s face. – [DRock] Yep. – And so, I think it’s
incredibly effective. There’s nothing like Facebook targeting. And I think, both, the answer’s both. I think both really matter. I can say that, you know,
eating our own dog food, Andy, we’re really focusing
on Facebook right now. We have an understanding
of what YouTube’s all about but the targeting is just
incredible on Facebook. So the answer’s both, brother. Focus on both. Let’s move on. – [Voiceover] John asks,
“What’s one question “you get asked all the time
that you can’t stand answering?”

“Gary Vee, your Facebook
numbers don’t reflect “how influential you are. “How do you explain that to clients?” – This is a good question. It’s funny. I think people are lost. Let me explain. Here’s how I explain it to clients, I assume what you’re saying is Gary, you’ve built a personal brand and you only have 336,000 followers on Facebook, and there’s a lot of
people that have way more, and your influence is bigger, and I like you. Being very nice, and I think
you’re bigger than that. I see other people that have
400,000 or 180,000 that are way less than you. How do you explain that? I explain it very simply. My goal in life is not to amass Facebook fans. I explain it by saying, look at all these people that have way more
social media followers who sell nine books when
their book comes out, and I sell hundreds of thousands. I explain and say, look. You know I tell you I’m
good at building businesses? Look at this building,
business called VaynerMedia. Three years ago, the three million and is gonna do 65 million. That’s good, right? I explain it, because a top line, how many
followers do you have on social media proxy is straight bullshit. You want more fuckin Twitter followers? Go to eBay.com and buy them. You trick them. I can go buy a bunch of Facebook pages and merge it. It doesn’t mean anything, because a top line awareness number has nothing to do with the thing that I care
about the most in the world which is selling stuff. Show me it all the way through. Show it all the way through, because the amount of people that can create perception. It’s like being pretty. Cool, you’re pretty, but
are you a good person? Because pretty only gets you so far. Cool, you have 500,000
fans on Facebook, and? If you’re saying that
you’re a business leader, are you making money? Do you sell stuff? Are you good like that? I explain it very easily as you can tell, because I promise you that Pepsi and Toyota and Unalever and Budweiser, and all those
characters that hire VaynerMedia could care less
about how many followers the CEO has. They care a lot more about selling shit.

“As a rookie, how much
should I allocate to “Facebook Dark Posts for
a Teespring Campaign?” – Javier as a rookie, which I like, I guess a rookie entrepreneur, I would allocate a
disproportionate amount of money into Facebook Dark Posts
for Teespring Campaigns. Especially if you make a
t-shirt that is very thematic meaning, if you made a t-shirt that was like, “Denver Truck Drivers Rule,” and then you dark post against people that live in Denver that are truck
drivers as a profession, you will crush. And so, I think it’s a
unbelievable platform to convert on. We’ve talked at nausea about this. And as a matter of fact, I’m even going to go completely
in a different direction. I actually would challenge
most people watching the show right now that
you should make a Teespring and actually run a $100
worth of dark posts. Go long tail with like, “Teachers From St. Louis Rock,” and learn the dynamics
of specific long tail, surgical Facebook
advertising because I think it will be successful. – [Voiceover] Paul asks,
(hip-hop music)

– Gary Vee what’s up? Lewis Howes here from the
School of Greatness podcast. Big fan of the
#AskGaryVee Show keep it up, love what you’re doin’. I’ve got a two part question
for you and it’s geared around selling books. Now I’ve got a big book launch coming out in October, in the fall. It’s called the School of
Greatness, very excited about it – Good plug.
– [Lewis] and I’ve got a two part question for you. One with Instagram ads looking like they’re gonna be opening up here soon, – Somebody’s paying attention. – and if you could only
spend money in one place on ads Facebook or Instagram,
where would you be putting your money on a book launch
coming out this fall? That’s part one and part
two if you were looking to get 10,000 preorders
through bulk orders where would you be focusing
your energy and efforts to get 10,000 preorders come through.
– [Gary] Piece a cake ’cause I’ve done it so many times.
– [Lewis] That’s the question. Hope you like it. Thanks for all you do.
– [Gary] I love it Lewis. I would, I’m hedging here
because I just don’t know exactly what Instagram’s gonna do. If I knew that Instagram was
gonna fully open up the funnel, the firehose and ads are just rolling in, and we’re seeing five,
seven ads a day on our feed then I would say Instagram. I really would ’cause I do
believe the attention is sitting in Instagram the problem is my intuition without any knowledge is they’re
gonna be a little tighter on the spigot and it’s
gonna be a little tougher to actually break through. And so I would spend 50 cents on a dollar in Facebook and Instagram. The problem is your book’s
coming out in October. The ad platform’s supposed
to come out in October. My belief is it comes out later so I think I want you mentally in Facebook,
Facebook’s gonna dominate. Number two’s a piece a
cake ’cause I’ve done it multiple times and I’ll do
it again in March or February for my #AskGaryVee book. The place to go is to your homies. The place to go is to your homies. What I mean by that is
reverse engineer everything you’ve done for people
for the last 18 months and send them one by one, not in bulk, biggest mistake people
make is send a bulk email and say this is the one time
I wanna send a bulk email. You know I just need all
of you to buy my book. I get that all the time, that
is a piece a crap execution, it will not work. I don’t feel like it’s
personal, I never buy but Lewis when you email me and
you write a whole thing like hey remember when
we first met in Ohio and I drove you around, or St.
Louis, and I drove you around and this and that and
you know thanks for being on my podcast and hey
remember a couple months ago I asked this question on the
show so here’s my thinking and hey it was great to see that. Like real stuff, like real
stuff, like the party in LA that I helped, like real stuff, real stuff that happened between you and I. Not a bulk control c,
control v, this is you and me. You spend five minutes writing this email. It would really mean a lot
to me, I’m gonna be guilted into buying 100 books. And that’s it. And you’ve gotta lotta people like that. And some people are
even more homie with you and they’ll buy 1,000 or
they’ll buy 40 or they’ll buy 90 and literally when Jab,
Jab, Jab Right Hook came out in that August, it came out
in February, in that August or when did it come out? In January, I don’t even remember, when did Jab, Jab, Jab,
Right hook come out? Anyway, in that August. Maybe December? Anyway, in that August I emailed thousands of people one by one, wrote
them one by one emails, it took forever and I got a lot of sales and well into the tens of thousands so that’s exactly what I would do. I’d reverse engineer, CRM,
your whole social graph. The 25 to 7,000 people
that most matter and one by one by one remind them
the nice things you’ve done. I know how you roll, you
build up leverage one by one by one, one by one by one, one by one by one. Tedious, long but effort that
converts into actual sales and follow-up. I went in right in there be
like look you need to say no in this email or, at the time
Nate who’s the CEO of the book, or Nate is gonna email
you and ask you every week on the week and I’m cool
as shit if you go with no ’cause I get it. Cool but you need to say
it ’cause I will bother you until you tell me and
so put them in a corner, suffocate them, don’t let
them be able to just delete it and not answer, pound them,
let them basically understand that you will not have a
relationship going forward if you don’t at least answer
and that no is equally as awesome as 1,000 and that’s what I did. I really made everybody
feel very comfortable in saying no ’cause I get it
as I did with them being 1,000. It’s funny after I did Jab,
Jab Right Hook, even though I did it for Crush It
and Thank You Economy after I did it for Jab,
Jab Right Hook it’s funny I’ve been giving this advice
to a lot of people and as you guys know we’ve been buying a lot of hundreds and two hundreds
and putting them out for Vayner. So that’s the scoop my man,
that’s what I would do. Guys, thank you for watching the show.