“How can I filter years
of exciting adventures “and experiences into value “that someone would
actually be interested in?” – Carolyn, first of all,
that is my favorite picture that has been put up on Instagram so far. It’s a phenomenal picture. Thank you so much, thanks for
listening, watching this show. By the way, this is a
good time to just say get your questions on
the show using Instagram, look at that execution as inspiration. Look, I don’t know. Are your 71 years of
experience interesting? Does anybody give a crap? I mean, you know, I just went from such a lovely place to such a negative place. Throwing curve balls out
there like we do on Mondays. Monday show.
(ding) Monday video. That’s two times you gotta
put it in there, Staphon, if you’re doing the editing. I don’t know which one’s your half and which one’s the other half. So, Carolyn, really what
it comes down to is value. It’s all value exchange. I very much value somebody
who’s lived 71 years long for life advice just on living! Right? But what also matters is how
you’re gonna communicate it and in what form are
you gonna monetize it? Do you wanna put out a show
where you answer questions, or put out content, or tell stories, but then how are you gonna monetize it? Advertising? I mean, there’s just so
many open-ended questions that need to be asked of you based on your question, but
here’s what I would say. There’s a lot of ways to make money. You could have subscription,
you can have coaching, you can sell content,
you can sell advertising, you can build up equity
by putting out content and putting on a conference. There’s a ton of ways. I really do think I’m one
of the golden examples of how to make money
without directly selling it. Meaning, again, there’s a
lot of my contemporaries who sell eBooks, or white papers, or access to their VIP place. I do none such things. I put out the content at
scale, hence, this show, but then it builds brand
leverage that allows me to charge a lot of money to public speak, or when my book comes out, it allows me to have a big
fan base to get a leverage of a big upfront, where I
don’t even need all the books to sell, though I wanna
fulfill that contract. It gave me the leverage to
start a social media agency with my brand equity that
then I operated around. There’s a lot of ways to make money. You’ve got to decide how. If that’s even your goal,
I’m making the assumption ’cause this is a business-oriented show, but it’s all about content, baby. It’s all about content,
and what you’re putting out matters in two forms. One, is it valuable to an audience? Value’s subjective, but two,
how do you want to communicate? Is it video form? Is it audio form? Is it through amazingly cute
and amazing Instagram photos? Like what is it that you do? There’s that Moments in New
York, or what’s that guy, People of New York? – [Voiceover] Humans of New York. – Humans of New York! That was just pictures on Instagram that led to a big book deal, like, how do you communicate,
do people like that, and then how do you decide
to make money on it? That’s really the game.

I was wondering, if you created
a social media platform, what would be your key feature and why? Can’t wait to hear your response. See ya. – See ya! So, I’ve long had an idea, and I’m gonna share it with you guys, which is the notion of a social network that looked like Instagram, but more like Path, like you
could put any piece of content, could be a picture, a video, audio file, more content-agnostic so
not just picture or video, but also the ability to
do audio on top of that, but the whole website, the whole app, the whole social network
was predicated on the notion that you can only speak
once a day in any 24 hours. So as soon as you put
out a piece of content, you would no longer be able to put out another piece of content
until 24 hours later, because my belief is that the
supply and demand of noise is the real issue with social networks. Path went down how many people you follow. I think it’s the amount
of pieces of content. I still think it’s
gonna be a big business, I still think that restrictions
is where the action is for the short term, and
I would not be confused if we all look back at this video, and talk about how I
predicted somebody going and executing this billion-dollar idea. I think the restriction of
one piece of content a day is where it’s at, because
it forces all of us as content providers, which all of us are, to put out the best
piece of quality content ’cause it’s that restriction, plus, there would be oomph behind it. Imagine I would say,
“Happy birthday, Alex,” and that was the only thing
I could say that day, wow! In a world where there’s
so many other things I want to put out, so my social network would be predicated on one piece of
content per person a day. – [Voiceover] phone4life
asks, “Gary, I’m 71 years old.

“I am starting a wedding
invitation and stationary boutique called Spokenforco. I publish a post on the
company blog every Tuesday. I spend 10 to 15 hours on each post. I create visuals to promote
these posts on social media. However, I realize that I
am getting way more likes on my hand drawn lettering
posts compared to these non hand drawn ones. What should I do?” – Vivian, you’re spending
way too much time on it in my opinion. 10 to 15 hours feels
completely disproportional to the value exchange that
you’re getting in return. You need to figure out
how to do it faster. You also need to become
a little less romantic, and you need to figure out what your micro-version of that is, because content is a gateway drug to opportunity, and I think your supply
and demand or your value and return for the time is off kilter. You’re also in a space and
you’re a part of this world, because you love the
design and the creation and you’re an artist at heart, and so I don’t wanna tell you what to do, but from a business context, and that’s why you asked it on this show I think there’s an inefficiency there, and you need to figure out how to make that 10 to 15 hours
closer to one to two max, 45 minutes preferably, so you
can do a hell of a lot more. Every Tuesday is not enough. I need more often. The only way I can get
it more often from you is if you allow yourself to go faster. This goes back to an earlier
question in this marathon of Ts and Is. I think you’re going way too
down the perfection variable. To prove out my point,
I would ask you to try to do what you can do. Do me a favor. Next Tuesday, spend two hours on it. See what it does, and
see what the results are. You may learn from that, and if you hate what happens, and there’s not a lot of engagement do it one more time, and
if you can get me to three strikes where it doesn’t work
in three straight Tuesdays then you can go back to doing your thing, but my gut tells me
that won’t be the case. – [Voiceover] Lisa asked,
“What’s your spirit animal?”

that has a bad reputation
and people only use it in emergencies? Let’s say, for example
the towing industry? Thanks Gary. – Matt, this is a great question,
and I’ve talked about this before. If you’re in the towing
industry, what I would actually be in is I would become a media company in the travel and car industry. I would create a site, you know, especially if you’re regional. I’m gonna assume that you’re
doing this towing in a regional area, let’s call it Kansas City. I would literally call
Kansas City highway.com where you’re reviewing the restaurants, you’re giving people shortcuts. You become a community hub of content and information, and
then sprinkled throughout every third or fourth post you talk about your service. Maybe you do a real hardcore right hook where they click or use the QR code, they put you and your company’s name into their phone, and
then you can control that and put emergency roadside assistance. I like that. That was a really good idea. That’s what you should do. You should become the content player around the culture of driving, highway culture, travel,
and the general area. – [Voiceover] Damon asks,
“Girl Scouts cookies are going

Morale in public education is low. How can I as a teacher help to create a Thank You Economy Culture
despite government mandates, ineffective curriculum, low funding, and most of all, high stress
and pressure on teachers?” – Melissa, you can’t. The machine is too big, it’s too broken, and what you can do as an individual I think is do what I do
with the #AskGaryVee show which is I think I’m doing education here. You can put out great
content to the universe using the platforms that can reach people, and so trying to change an entire machine is extremely difficult. I, with all my charisma and energy and clout, can’t move big corporate 500 organizations. You wanna move the entire
US academic infrastructure. It’s not gonna happen. I’m sorry that I’m being realistic here. It’s not gonna happen. What you can do though is there’s something an
individual can always do. They can play in the places that are the white space. The white space right
now is for you to put out curriculum on your own, to the world in a format like this, or whatever. You wanna make slideshares, great. You wanna do Khan Academy stuff, great. You wanna do slideshare, great. You need to work around
the system, not within it.

speaking country should
you produce content in English anyways, or should you produce content in your mother language?” – Tim, that’s a great question with a very simple answer, which is great, because I’m answering a
boatload questions today. The answer is you should be
speaking in the language of the people you’re trying to reach. If you’re trying to reach
the consumers in your native tongue, speak in your native tongue, unless English is also the second language that is covering let’s say 80, 90% of the speakers, because you
get the serendipity if it goes outside the boundaries, but it always is reverse engineering the
language of your client. If you’re trying to reach
English speaking consumers, then you gotta speak in English, and again, if English is
enough of a second language with a big enough broad stroke according to the overall market,
that would be the reason the rationale around English otherwise it’s a native tongue game.

Alright, my man, are we on? – [DRock] Yeah, we’re on.
– [Gary] Alright, my man, why don’t you tell the
VaynerNation who you are, what you do here, how long
you’ve been at Vayner? And then I will be
ready for your question. – Cool, cool, I hope so. Hey everybody, I’m Jordan,
I’m a project manager here. I’ve been here for a little over a year, maybe a year and a half. And I’ve got a question for you Gary. – OK, (laughs) that’s what I figured. (laughter) It is the #AskGaryVee show. – Oh, is that where we are? – Not I’m Giving You
A Statement Gary show. (laughter) Can we register I’m Giving
You a Statement Gary .com? Can we get on that?
– [Voiceover] Yeah. Thank you. – I’m a huge fan of long form media. – OK. – Which is medium to– – Like movies? – No, mainly on-site so like– – [Gary] Got it.
– [Jordan] Vlogs. – [Gary] Like when Verge writes a 7,000 word expose?
– [Jordan] Exactly, 7,000. Yeah, yeah.
– [Gary] Yeah OK. Vice, big fan.
– [Gary] Got it, OK. – [Jordan] What do you
feel is like the next best way to monetize off those sites? So, beyond sponsored
content, beyond placements, how could someone who writes
that make money off of it? – You know, I think
that’s a good question. So you’re saying, if you were to start a long form media company and you hired journalists and your spin was anti, let’s call it, BuzzFeed, and
it was the other direction, and back to the old days of journalism, but from a digital standpoint. Are you saying, to me the mix of that and BuzzFeed has always
been interesting to me, are you saying what if I just went in that whole direction of just that? Like if the site put out
three to four long pieces of content a day, is
that where you’re going? – Yep exactly. – You know, to me, obviously
sponsored content would work. Obviously people will still sell banners and things of that nature
against those things. But if you wanted to go
in a different direction, there’s a couple of places to go. First and foremost, I
actually think events is a sneaky thing. I don’t
think people recognize or understand Re/code or
TechCrunch or Mashable, how much money they actually make on event arbitrage versus ad revenue. So I think that’s one way to go, I also think the keystone
sponsor is something that people haven’t thought enough about. So imagine a world, if
you were the modern day Sports Illustrated with long form and Pepsi was your anchor sponsor. Almost like, for anybody who watches ESPN, I’ve been fascinated by 30
for 30, the documentary series where the brand comes in and says, this 30 for 30 was
brought to you by Levis, and then that’s it.
(hands smacking) I think there’s a real play
that if you show quality and there’s a brand wanting
to be associated with it, where there’s just one
anchor brand that owns, let’s call it, like a
stadium naming rights. Like if I was starting
something like that, I’d go out and try to sell
my thing up front to a huge brand for three years as
the anchor sponsor period. I actually think television
over the next decade, as they start struggling
with monetizing commercials, you’re gonna see a lot
more product integration, but all of us are cynical
to product integration, I think if you, for a
lot of you who watch, you know how when you watch TV there’s the NBC or Fox logo, I think
there’s a substantial chance that in the next decade,
when you’re watching a TV show, you will see the Fox logo, but you’ll also see on the other side, the Bud Light logo, and they’ll be there the entire time, and it’s
a college show, right? So, to me, the keynote, the
kind of the keystone sponsor, to me there’s doing events around it, and so what would that look like? It depends on your genre I guess. And so those are the
two things that really most stand out for me, I also think media companies and the
agencies are combining. I think one of the weird ways to subsidize and make money is, if
your Sports Illustrated’s playing here, and then
you’re producing content around sports for brands,
I mean, I do think that that is what Vice and BuzzFeed
and Refinery29 are doing. And so, that’s my answer.
– [Jordan] Cool. – [Gary] Thanks, bro.
– [Jordan] Thank you. – [Gary] Thanks for being on our show. – [Jordan] Yeah.
– [Gary] Say goodbye. – Thanks for having me. – Cool. (cheering and applause)

of building products, how
much time and money should we spend on marketing to
consumers versus customers? Or am I better off trying
to brand myself as an expert and a resource, and let people
figure out what we can do to add value?” – Jason, first of all, DRock,
let’s put the picture back right now and let’s circle the cow. I’m scared crapless of that cow. Just wanted to get that out there. Completely scared. I think you’ve got an answer. You know, it’s funny, a lot
of times people say to me that I lead the question in business meetings. I’m asking a question but really
I’m just trying to make you tell me what I want to hear. You just did that. Yes, the answer’s yes. You should become the expert. Put out content with scary
ass cows, and dominate, and put it out there and
let it be a gateway drug and breadcrumb to what you’re doing. That’s it, man, content rules the world. It just does. I just thought of Lauryn Hill,
did it sound like Lauryn Hill when I said content rules the world? I don’t know, it felt a little. Anyway. I think that that is
the way to go about it. I’m a big fan of becoming the
honey and letting the bees come to you, and I think that
that is what great content is today. Watching Tony Robbins retweet yesterday’s One Is Greater Than Zero video,
and then seeing the new CMO of Hyatt reply to it because
she saw it from Tony, and then seeing the President
of Cinnabon respond to her because of her reaction, is
word of mouth content marketing social media execution 2015. Bitches.

about recycling a tweet. How about other content
such as a blog post? How often do you pull a piece
from the archives, dust it off and republish?” – Leonard, a great question. As a matter of fact, you know
what, India, this is something we should actually
probably consider outright and look back at my old Viddler videos. I saw one that came up the
other day that has clearly not been transcribed to YouTube,
because somebody popped up, I thought it was interesting. My own little spiel there, sorry Leonard. Let me answer your question. I don’t do it often, but
I’ve never had, India, Steve’s not here, we had
a wine event last night. Some people can’t hang. I haven’t done it a lot, though
what my team here is helping me do is make better pieces
of content on current thoughts and, I think a lot of you
have noticed, I use the #AskGaryVee show now as
a platform to have a show, and then India, DRock, Staphon, the
rest of the team are looking for nuggets within it to then
form bigger pieces of content. Right now I’m using this show
as, let’s call it the core and then satellite content,
the written word content, the infographics, the slide
shares, the animated gifs and these really amazing two
three four minute movie types that these guys are banging
out, are a byproduct of it. You just spurred, that’s why
I just yapped with India, the idea that we maybe need
to look back at some of the 2007 ‘8 ‘9 ’10 classic stuff
and maybe put a new, you know. Maybe we go through a
hardcore 2.0 thing, right? Stop doing stuff you hate, 2.0. Though I’ve updated Lost, and
use Breaking Bad or something. What did we use? Yeah, House of Cards, that’s good. I think it’s massively important
that people look back at their old content and more
importantly, I believe in context and timing of it. Unless it’s evergreen, I
don’t know what that was. Time, and so I would say
what might be more important my friend is how do you take
a piece of content that you put out today, and then
produce six or seven versions of that thought across the
platforms, in a very jab jab jab right hook standpoint
where it’s like, show it. DRock, show it, come on, it’s beautiful. In respecting the context,
so infographic for Pinterest, animated gif for Tumblr,
that would be what I’d most focus on. – [Voiceover] From Josh, “Hi Gary.

“Gary, how long do you spend
creating a single piece of content? Do you focus on video because
it’s more natural for you?” – Lean, this is a great question,
and really ironic timing. So, obviously you know,
from 2006 to deep into 2014, every piece of content that
came out came out from me. Then, we started building
this amazing team, and so, I assume you’re
asking about my content. I don’t think about it at all, meaning I have religion
of Thank You Economy, Crush It and Jab, Jab, Jab, Right Hook, and I execute off of that,
clearly comes from me. Weirdly, insanely that we’re
doing this question today, because last night, I started
using Twitter’s new video product, where I can reply within app, and so I’m replying a lot more with video and so, when I was putting
out content to put out, it was video first in mind, because I thought that was the best way that I could communicate. The reason you’re seeing so much more Medium and GaryVaynerchuk.com
written articles is Steve and India helping
me transcribe these things into written form. So, I think that for me, I did think video first, but it was hard to execute video first. For a while, back in 07, 8, 9, I’d had a flip-cam with
me and I would tape stuff, kind of that whole process, now I can do it right
from the Twitter app. They made it available for verified users, so if any of you are verified,
you can go check it out. And I assume they’ll roll
it out for everybody soon. So, I don’t overthink it. I think way too many people overthink it. We’re living in a culture
where kids are growing up overthinking it. Every 14-year-old girl on the planet is taking an Instagram photo
that’s taking her 47 minutes because she needs the lighting just right, and then if it doesn’t get enough likes within the first four
minutes, she’s taking it down. I have the reverse of that rigor. Mike and I were working out last night, talking about how much I’ve leaned down and all these things, and then we were talking
about people commenting, and I was like, yeah, of course, because I would take literally take the most unflattering
pictures of all time, I could care less about lighting. I don’t even understand how– I think only this year, I realized, oh, the lighting’s got to come this way versus me being in the light, right? I really, really don’t
care about the angles and things of that nature. I care about the substance. I know I’m pretty. (people laughing off-screen)