– [Voiceover] Veronique asks, “You say to put out quality content daily. “Can I add curated
content to my own content? “If yes, what’s the right mix?” – V, thanks so much for
a great first question. I’m real excited, by the way, I’ve been really missing the show. Between the weekend and traveling to LA and St. Louis on Monday and Tuesday. Big shout out to everybody
who’s listening on the podcast. Oh, I said watching. I didn’t say watching and
listening on the intro. Well, that’s just how it is sometimes. Anyway, the answer to your
question is absolutely. As a matter of fact, I
think what I call DJing, the ability to take
content that’s going on all around the world right now and bring it into your voice
and putting it out there is an enormous skill set. I think it’s mapping what’s happening in the actual music world, right? You look at what’s happening in EDM and other places of that nature, DJs, people that are able to take a lot of different things and put ’em together, it’s sort of like being
a great chef, isn’t it? So, actually I think one of my biggest weaknesses is my lack of curation. Because I take so much pride
in that the content is mine. I haven’t gone out and taken
articles from other people and then like kinda jumped on top of that. I remember loving Tumblr. One of the reasons I invested in Tumblr way back when was the
notion of reblogging, like tumbling something. You hit somebody else’s blog post and then you wrote your
two cents on top of it. The retweet functionality, with a quote, and then you’d put your
own two cents on Twitter, I think still has a lot more potential. They like limit you to room. I love the ability to retweet, and then have 140 characters, and let the whole thing be 250 characters. Twitter, you should steal that because I think that would
make Twitter much better. I think the adding of
two sets has always been something that I think has been valuable. And you look at somebody
like Guy Kawasaki. I mean people look at his
Twitter feed, it’s all curation. He treats himself like a media company. It’s almost not him. It’s like the Guy Kawasaki network, and he’s just putting out
hundreds of tweets a day it feels like of just different articles, things of that nature, kind
of like a human Nuzzel, or kind of like a human RSS feed. So I think curation of
other people’s stuff or passing on other headlines
is the biggest weakness in my social media content game. And I highly recommend
all of you working on it, and if it feels comfortable. For a lot of people,
you know I would say my, here comes a humblebrag, (bells rings) but I’ve been doing a lot of that lately. If you can see the latest
video. (clicks tongue) I like that dynamic pause, don’t edit it. So for me I think the reason
I don’t do as much curation is I have the ability to do
original content at scale. That’s a struggle for a lot of people, so for a lot of people that
don’t know what to say, the curation of other content
and being the news source for somebody and the rest of the world, under their context, within their genre, if you’re a yoga person
or a health person, or a pumpkin picker, your
two cents on Apple Pay, or George Clooney’s wedding
or things of that nature, under the context of being
a pumpkin picker matters.

– [Voiceover] Paul asks, “We get like five views on our video, “three of them being from us. “How do very new and small channels “gain a following when
people don’t interact?” – Paul, nice ratio on your viewership because from Wine Library TV I had a similar thing and it was my grandma and mom, so, I know that world. The reason I was able to build up my channel back in the day and now as well, though I have a bigger base now and you can argue with that, is the quality of the output, right? I mean, at the end of the day, how are you gonna find traction? There’s two ways. One, you can put out great content, that’s what I do. Two, and I don’t know
if that’s what you do, maybe you stink, so we need to talk about that. Two, you need to biz dev. Show this man. Right, so, I’ve done all my biz dev my entire career, but, I’m getting stretched so thin. So, Alex DS is gonna come in and start doing biz dev. So, when I see something from a tweet from one of you, and you want to distribute this content on your page, that used to go to my inbox and it would disappear, or the new WineLibrary.com and there’s wine content there, and I want to get that distributed ’cause you have a food blog, and you’d hit me up on Twitter, that would get passed on. But now, he can capture that and biz dev. So, it’s about biz dev. You now, don’t have
anybody talking about you ’cause you have five views, and all those things. But you need to biz dev in reverse. I’ve been lucky enough to have a 20 year well-executed successful career, so it comes to me, I
deserve it. It’s capitalism. You have not done that yet, but you will, hopefully. I want you to. I want to
look back at this video and be excited that you did. When I didn’t have that, I had to biz dev. When Wine Library was
Shopper’s Discount Liquors and nobody gave a crap, I walked around the neighborhood and knocked on restaurant doors and said, “Can you put these flyers on your counter, “for a 20% off coupon
by the case of wine?” I hustled. You, my friend, need to hustle. Number one, the variable
is your creative. No matter how much you hustle and sell and put out flyers, Steve, and put out flyers. Podcast listeners, that was Steve playing something in the background, I apologize, he just
doesn’t have any manners. I was on a big point too, Steve. No matter how hard I hustle, and put out flyers and made it happen. When people came to Wine Library, if we didn’t have a good selection, if we didn’t get good prices, if we didn’t have good
customer service, we lost. So, the two variables are, can you biz dev, can you make it happen or are you willing to hustle? Do you realize that we can’t be romantic, that, we’re just gonna
put out an awesome show and it’s all gonna work out. Bullshit. What needs to happen is you have to put out an awesome show and hustle your face off 15 hours a day to get people to care. That’s very different
than spamming people. That’s very different
than going on Twitter and be like, “Watch our show, “watch our show, watch our show.” Even in a world where you don’t have a huge audience, you have a way to bring value to somebody. If you can figure out how to do that, and then leverage that value for them to give you what you want which is exposure, you will win. It blows my mind how many people email me every single day saying, “Gary, can you tweet about my show?” In a world where I’m such a hustler and such a biz dev guy, and such a wanter to give
to people on the rise, and none of them ask
what they can do for me, or do something for me. Like, where’s that video,
where’s your video show saying “Hey, we want to do like “five custom GaryVee videos.” In our world, we’ll give ’em to you, you can use them as assets and then maybe you can give us some love. No, because people think about themselves and how do I get views. And what the whole world is predicated on when you’re doing biz dev is, can I give that person
51% of the value of the situation. Because if I do, then they’ll say yes and then I can get 49% of the value, and that’s what I do, day in and day out, and day in and day out. And that’s why I continue to win in a world where people
want 100% of the value. You wanted this question answered ’cause you wanted an answer and you were hoping that you could get on this show
and get the exposure, right, for your channel. You know what?
I’m gonna be a good guy, DRock link it up, there it is. Can’t you do stuff
within the YouTube world? There you go, you got some views. Now, bring some value.

when you feel you have unique content but not tapping into the right audience or not gaining visibility.” – Nikola, this is where you start
looking yourself in the mirror and deciding if you have
business development chops. This notion that you
have the greatest content and it’s not finding
it’s audience is romantic at worst and audacious at best. To me what you need to
look at is are you capable of also building audience for your content or are you just the content provider and do you need a partner
who can help you go out and do that or have
you just lost all sense of reality and you’re
stuff is just average. – [Voiceover] Galen asks, “At
what point do you just get rid

So I have a job that I absolutely love, I actually work for ReMax of New Jersey. You spoke for us pretty much
right before I got hired so I just missed you. I love my job. I love what I do. I do social media and graphic design. I work with SEO company.
We develop content and of course I want to get
into doing my own thing, doing my own blog, starting my own hustle, and I have this, and I know it
stems from a fear of failure, but I have this really hard time. I get like crippled when
it comes to like executing, and I know you’re probably
just gonna be like just do it, (beep) them,
go for it, do your thing– – You know me so well. – I just need to hear it like, I need you you to look me in my face
and tell me what I should do. – Do you want it? – Yes, I do. – And so literally you’re
just scared to fail? – Er. – I mean, if you want to go
deep with me, I’ll go deep. Who are you scared to fail in front of? Is it your mom? Is it your
best friend? Is it your sister? That’s the only thing
that holds people back. Something happened to me,
like everybody thinks like oh I’m so nice, look at
what I’m doing right now. Truth is, I don’t give a shit
about anybody else’s opinion so rawly that I’m never scared because if I fail and people
are like, “See hahaha.” It doesn’t even register. In the same way, when people are like, “You changed my life, you’re the best,” I’m able to be grounded,
because it also doesn’t. You know, I’m kind of in
that middle zone, right, like not too high, not too
low, which would confuse people based on my energy but I
equally care about every comment in the YouTube section of this
episode, I’m gonna read ’em but if somebody says, “You
blow and this format stinks,” and, “You should let DRock
edit,” that’s gonna be okay. And so, if you wanna get deep with me, I know for a fact, ’cause
you’ve already given it to me that it’s the fear of failure, now the question becomes to whom. And what I would do is, and
you don’t have to share that with the whole world, I’d go
talk to that person up front. The best practical advice I’ve
ever given in this scenario, and it works over and over is you go and you sit down with
dad and say, or Johnny, or your boyfriend, or your
sister, or your girlfriend, I don’t care who it is right. You sit down, you look
’em in the face and say, “I’m about to do this and the only reason “I haven’t done it for the last year “is I don’t want to let you down, “because entrepreneurship is a crapshoot, “and I’m not sure if I’m gonna win, “but long term I’m gonna win, “and I just need to make
sure if I fail on this step, “that your response to me doesn’t crush me “to never let me have a second at bat.” ‘Cause that’s what it is. – Okay.
– Right? – Yes.
– That’s it.

the main media source in your business. I know you brought up like, companies like creating a golf website,
it takes on Golf Digest and every once in a while
there’s a sponsored post, and I know you’ve done it with CheeseRank. For smaller companies, that
don’t have all the resources for editors and content creators and such, what do you recommend for them or is this, you think this is kind
of the next evolution that’s gonna become more
of a product people use? – Thanks for the question,
it’s a great question. Yeah I mean look, this
is what I believe in and for small businesses, I recommend doing what I did in 2006, which was look, there’s a difference between
Buzzfeed and Seth Godin’s blog right, there’s a lot
more content everyday, there’s a lot more
stuff, but Seth puts out his best effort once a day. For me, I did a wine show, I mean, it’s what I’m doing right now, I mean. In theory, I could staff
up even more than DRock and Stunwin and put
out Q&A shows all day long, go the Oprah model and
have people underneath me, there’s a lot of ways to go. But if you believe in what I believe in which is every business is
becoming a media company, all of a sudden, you’re taking
hours away from staffing, strategizing, selling, all
the other things you’re doing and you’re putting one, two, three hours into becoming a media company and I do believe that has
enormous upside, I mean, not much has changed for
me since I viewed the world in 2009 and wrote Crush It! The only thing that’s changed is, I’m even more confident I was right, because there’s more of that happening. The things I wrote about in 2009, that people thought were ridiculous like, you know, a 15 year old
is gonna have more people that they think are famous
on YouTube than in real life, that’s now happening. You know, if anybody has
15 year olds, let him in, if anybody has 15 year
olds in their lives. Hey Dan, you need me now? I’m taping a show, do I have time? – [Dan] No no, you’re fine, I
was coming to ask about this, if you wanted the guys to be a part. – Yeah, I mean, oh those guys, the guys? I will, but let me bang out this show. You know, you’re not editing. So to me, I would just
say, if you believe in it, and you don’t have the resources, then respect your belief
and put in your time and actually do it, versus
all the other things you could be doing. – Awesome. – Thanks brother. Next, let’s go.

“a Kickstarter campaign
beyond providing content “to raise awareness and
reach funding goals?” – Matt, you know. (stammers) I’m bumbling on this. No, no, I’m sticking, DRock,
I just fucking told you that I’m not editing
on any of my mistakes. Jesus with this guy. All you editors are the same, want to take out the natural, authentic. You guys like when I
struggle with my words cause it happens so rarely. (ding) I treat Kickstarter no
different than anything else. Just cause you have an ice
thing that you want to do and you decide to do it on Kickstarter because that’s a platform
that has virality, back to the question
about Medium and Linkedin, that’s fine. The answer is the same. Facebook dark posts, targeting
people that give a crap about ice cream and ices,
putting out content in blog form. Guest contributing. I would literally email
every single person that has a blog of any size or magnitude that plays in your space. I didn’t look deeply, but
if you’re in organic ices or just ices, or desserts
or ice cream culture, I would map out the 700
people that are in that space that have blogs or media outlets and reach out to them and say, “I’d like to guest contribute.” Talk about Italian ices or ice cream or dessert culture in America
or the world, generally, not spamming like, “I want to
tell you about my product.” It’s all about being content and not being about infomercials. Too many of the people watching this show and the rest of the world,
when they think about content they hear Billy Mays, an infomercial. When I think about content, I hear New York Times and Scandal. Get it? It’s about making that decision, and so getting distribution,
putting out good content, and that means guest contributing, Facebook dark posts if you’ve
got money to drive towards it, reaching out to influencers and chefs that are in the dessert space to see if you can JV what I would
call business development. “Hey,” you know, “Mario Batali,” “Here’s what I can do for you. “Give you 8% of my company if you “can get me the spark that
starts out my awareness. “Hey, Carla Hall, I think you’re amazing “in your southern cusisine, I’ll give you “five years worth of my product for free “if you give me a little love. “How can you give me love? “A tweet’s not enough.” So it’s biz dev, it’s content creation that’s not infomercial but actual content, and then it’s proper internet marketing, which right now to me is creme dela creme is Facebook dark posts. You’ve been watching the #AskGaryVee show. My question of the day
for you is very simple.

“on my blog and mention on social “or post natively on sites “like Linkedin, Medium,
and Facebook, or both?” – Brian, great question,
and it’s a loaded question, because you’ve probably looked at the new garyvaynerchuk.com (ding) and you probably realized
that I’m doing a mix. Like, you know, you land on a page and I’ve got the place for
Medium posts and Linkedin posts. When you land on it, some of the posts literally link out to Linkedin and Medium, and then obviously I have my own posts, and actually, Steve and
I were just talking. Did we put up the first post where it’s just for garyvaynerchuk.com? – [Steve] Yes, we did. – Got it. So that’s there too. And so what I think is
interesting about this question is most people in the
internet marketing world want to keep telling you
to do it on your own site, monetize your own traffic, it’s yours, Facebook reach can’t be taken away. All this “own it, own it, own it.” The problem with “own it, own it, own it” is when you’re doing it on your own site, you’re at the mercy of how much traffic you’re able to establish on your own site, and so from the 99.999% of
you that are watching this that don’t have four million unique people coming to your site
every day, every month, the reality is is placed like Medium, for example, I had a
Medium go extremely viral, viral as in it did really well on Medium, and right now it’s sitting
as number six or seven on Medium’s top stories where I’ve noticed that 950 people have clicked
over and read the article because of that place,
and that’s 950 people that I’m gonna guess 787 of them have never even heard of me before. And so too many people are worried about monetizing the now, posting on their page, versus using things like
Linkedin and Medium, and notice I use those two
because they have viral loops. Linkedin, when articles go
well, it shows up in Pulse. Medium sends out an email
and has the top stories. So I like being in places
where there’s viral loops, that if you put out a
nice piece of content, I noticed the kid on
Twitter today tweet out, “Hey, I’m number four on Medium, “two spots ahead of Gary V,” and then I looked at his profile and he has 1,400 Twitter followers, and that got me excited, I’m like “See, great content can raise to the top and bring awareness,” and so I think a heavy mix of both. I’m a big fan of picking
spots strategically that give you awareness and
then builds leverage for you that then eventually you can
monetize in your own world. – [Voiceover] Sean asks, “You
are always answering questions

“jab, jab, jab, jab, big right hook “but when it comes to the
mechanics of making sales online “you need identification,
call to action, no? “Both here and on your Facebook post, “you have no links, no email signup. “Do you just trust that with
enough goodwill and trust “people will find your
website/email when it’s time to buy? “If I need my content to drive bookings, “should I not at least
have a link for more info “when people are ready for it? “Thanks, Big G.” – Jayce, you’re lucky you’re
catching me on Episode 22, because my favorite new rookie on the Jets is Jace Amaro, our tight end,
so I’m gonna give you that. Listen, spoken like a real
salesman and I’m a real salesman. I’m a real salesman but you’re not wrong, I’m all about the CTR,
right, the call to action, I’m into that, right, but
at the end of the day, you’re talking about the difference between salesmanship and branding. Anybody can be a good salesman, but being a great brander,
that’s where it gets going. The lift of being a brand,
being a Nike, being a Puma versus just selling a new
sneaker, that’s a big difference and so, tactically you’re correct and I’m sure a lot of
people who watch this think about those things where, “Why didn’t Gary create
a call to action?”, “Why doesn’t he have a pop
up when I land on his website “to collect my email?”, all this growth hacking thing,
as many other people do. The reason, at times, I don’t
do it, ’cause at times I do, and at times, I’m very comfortable
throwing the right hook is because I do believe in the jam, the jab, not the jam, and the jam. I believe that branding matters. I believe that there’s a time and a place. I believe there’s context. In this setting, yes, I do
think that in a 2015 world, people watch this show,
they see that I’m not trying to sell them
anything, I’m bringing value, I’m sitting here during my
favorite time in the world which is Jets parking lot time because I want to put out content and I’m just trying to give the best business advice that I can. And I do believe that when
somebody stumbles across this, yes, there could be a call
to action, and they can click and they can buy, but by
me asking for something like sign up for this or
buy that in this video or in this world of YouTube,
I’m also leaving a way, the situation where that person
can then look at my name, find this interesting,
control copy it, go to Google, search my name, go down a rabbit hole and let me build brand, because I asked, like everybody else out
there, for the quick sale in this context, and
I took away the chance for us to kinda, you know,
it’s kinda like relationships. Because I went to sleep with
that person on the first night, maybe I took away the chance
for us to get married. I, my friend, am playing the long game, the depth game, not the width game. So there’s a time and place
for a call to action, a CTA but that isn’t every single
at bat, every single time, every single channel,
because then you just become a sleazy salesman. Thank you for watching Episode 22,

As you know, I’ve talked
to you about it before. I’m working on building an app with one of my business partners and while I’m in charge of adoption, the app is probably six months away from actually having a working prototype. So, what would you
suggest I start doing now to make sure that I’m building it up so that when it does come to adoption time and the app is released, we have plenty of users that
are going to be using it. Thanks a lot, Gary. – Dom, first of all, good to see you. Thanks for your hardcore
followingship over the last years. I can’t quantify it, but I know we been jamming
hard for multiple years. I’m going to give you
a really good answer, and this is the answer that’s
going to work for everybody, no matter whether you have
an app or you sell clocks, content, content, content. Clock broke. Content, content, content, content. I think you need to put up. So let’s say you’re
putting out a fitness app, or a productivity app for time management, you then need to create
timemanagement.com, which is not available, but dailytimemanagement.com or something, and putting out content around the genre. You need to create a
content portal on Medium or your own blog or on RebelMouse, which I believe in clearly. Link it up. And you need to, you need to basically create content to get like-minded people in that are, you know, you come out with Fitness Daily and yours is fitness
utility app and then boom, you’ve got this audience
and when the app comes out, you pound them with it and it comes out. You need to gather people in a place that are like-minded or
most likely to use the app, and then when the time’s
right, shout to them. Jabbing and then right hooking. – [Voiceover] Daniel asks,

– [Voiceover] Darren asks,
“If you could only market on one social platform,
which would it be and why?” – Darren, I picked this
question because I’m pissed off and I’m pissed off at
people asking this question over and over again. I’m pounding my fist on
the floor, or the table. Over and over, this is a non debate. It is Facebook, my friends, Facebook data. Data, data, data, data. Let me say it again, as
somebody who doesn’t love data. Who’s more EQ than IQ. The overwhelming accuracy
of who you are targeting and the products that they have created to target those people,
including in stream, not the right side of a website. So I’m over here, I
like how you’re staying- Go back there, DRock. Not the right side of a website, but right down the pipe. In the feed, targeted properly, and if you’re a good enough marketer, and you’re putting out
content people care about, not an ad, and we all see ads. No. A piece of content. And I know people are tired
of the word content, great. Call it stuff, I don’t give a crap. Just something people
care about in there when, you know Steve, show Steve. You know Steve likes Reddit. You know Steve likes- Back. You know Steve likes wine. You know, you know he likes these things. What else do you like, Steve? – Cheese, video games. – [Gary] Great, what else, Steve? – Beer. I love beer. – So, you know, give this
man things of those nuances. If you’re a toilet paper or
a toothbrush or a toy company or a, you know, what is this? This is a phone, you
know, technology company. Like give this man what
he wants around the genres he cares about. Facebook is, by far, dark posts. That’s a terminology. Unpublished posts, the best
platform to be selling things, doing business, getting
money for your charities, building awareness about your cause. Facebook, Facebook, Facebook, Facebook.