“to determine if what you’re
creating is valuable?” – Michael, for me this is a
really interesting question. It depends, are you talking about, is the content that you’re
putting up valuable, because I talk a lot about that, and you know, that is,
you know, what I use on that criteria is
actually engagment numbers, I mean just raw numbers,
how many people are sharing? How many people are leaving comments? You know, how many people
are watching the video, like that’s a very important, very basic engagement number that helps. But that’s one baseline number. The way I really do it, like overall is how
many people are buying? How many books did I sell, because I provided so many global jabs that you on the other side of this camera felt like you needed to buy it? How many great pieces of content or best buying ability,
or pricing that I put out for the wine that I
sold during Wine Library that made people buy thousands of cases? How good have I built this company that the Fortune 500 companies and the companies that
could afford hiring us, and how often are they hiring
us when we’re pitching? At the end of one day, the way I judge it is by the results that I’m looking for, whether it’s to sell some consulting, whether it’s to sell some books, I know it’s a football, whether it’s to get
people to watch and share. You know how happy it would make me to see every single person
what watched this video share this video? (bell dings) You know, I meant that’s
an important thing to me. Anyway, I didn’t do the
subscribe button last episode,

– [Voiceover] Mark and
Patti ask, “What’s better “for content, vlogging or blogging?” – Mark and Patty, this
is a great question. And this is something that, you know, I’m really glad you asked this question, because I’ve been drilling, drilling, I’ve been thrilling to drill, I’ve been hoping to drill
this home for quite awhile. And I used to address
this back in 2007, ’08, ’09, definitely ’09 and ’10, during the Crush It! tour, and the Crush It! days
I answered this a lot, I haven’t talked about it as much in the last four years, that’s why we do the #AskGaryVee Show,
it allows me to rant about things I forgot about. The answer is, I don’t know. The answer’s very simple. What are you good at? You can crush it doing video blogging and you can crush it doing blogging. I mean, it just comes down
to what are you good at? Are you better at video? Since I started this show, I’ve already seen 11
to 12 ask shows pop up, of people that follow me,
of people that pay attention to what I’m doing, and
you know, very honestly, one or two are decent the
other nine are straight crap, with all due respect to our
fans. I don’t wanna dis, that’s not a good thing to do. Of the 11 people that have done it, are now saying, “Does he think I’m crap?” Why do you think I said, “Two are okay?” I don’t want anybody to feel bad, but, you know, some
people are made out to, I’m not made out to write like myself. I need editing, I need it. I need help, grammar. I can’t spell. I can’t do it, I can’t do
it, ’cause I can’t spell. But boy, can I make a video. – [Voiceover] Drew asks,
“Do you have any tips

and I’ve got a question for you. The company I’m working
for has a great story. We’re putting up great content
on all our social channels, but we’re not seeing the
engagement we were hoping for. Is it worth it to promote
our Facebook posts, our tweets, and our LinkedIn posts, in order to gain more engagement on what we’re putting out there? What do you think, are they worth it? – I think they’re worth it. Now, I think they’re
worth it if you actually target it properly. So you used promote,
and I would say, target. Meaning, Twitter, you
can target actual words that people are using
to get even more narrow into who you’re trying to target. Facebook dark posts, we’ve ad nauseam talked over these 12 episodes, of Facebook dark posts. I do think you should target, but, and this is why I turned
my face to the camera while you were asking
a question my friend, you’re deeming it to be great content. Maybe it just isn’t. Right, and I think that
that’s a dangerous thing that a lot of people really
need to figure out, which is, you may feel good of how it looks, but the reason I wrote Jab,
Jab, Jab, Right Hook is, is it contextually proper? Does it have the right hashtags? Is it linking properly? Do you have the right amount of length? Are the pictures proper? Are you putting the logos in
the right spots within it? Please triple check,
you gotta check yourself before you wreck yourself, they say, and so please triple check, that you’re checking all the boxes of doing all that stuff properly. Number two, I do believe
that if you can afford, if you’re lucky enough, and
a lot of people watching aren’t lucky enough, but
if you’re lucky enough to have the resources to target a segment, and boost up its awareness. If that content is good, that is gonna spread like fire for
you, and it’s gonna pay much bigger dividends long-term, so, I am a fan of it. – [Voiceover] Erick asks,
what’s the last new skill

– [Voiceover] Ivan asks, do
you respond to posts, tweets, emails, messages, or get your staff to? Some people delegate this. Do you? – Ivan, one of the single– By the way, I selfishly, this
is a humble brag question. Put a humble brag hashtag. (tinkling) Ivan, the thing that I might have the most pride in in the world is that I have responded, that every tweet that has ever come out,
has come out from these two fingers. Every email, these two fingers. Now the content, Mister Stunwin here helps me quite a bit to make it actual English. But it cut– Look, Steve, I mean you’re here. – [Steve] Yup. – And I know you’re not
a sell-out so let’s go. I mean, like, you– – The tweets, the emails– – [Gary] No, not that. – Those were your own words. That I already said, we know. I do get very nervous
that it has to be like my transcribed– – [Steve] Oh yeah. – We have like a lot of– Thanks, Zak. Thanks for heading out. Like we have a calibration of
like, early on you’re trying to help me in my limited
adjectives and like– (laughing) But like, I do put like,
that’s an important part. – Yeah, absolutely it all the– All the basic material
is this guy, 100 percent. I just add the sprinkles. It’s not even sprinkles. It’s just like, rearrange the plating. – He turns it to English, guys. I can’t write for (beeps). And so, at the end of the day, it is something that
matters so much to me. So I do it, all me. No assistant, no social media
person, no Vayner employee that’s really good at capturing
my voice that was my fan for nine years, none of that.

– [Voiceover] Chip asks, if
you owned a winery in Napa, what your left jabs look like? – Chip, thanks for the question. And honestly, I’ve been
reading the feedback. Thanks for the critiques yesterday. Some of your took it a little to far. I mean, what I was really
saying from critique this show was, give me compliments, not actually nitpick and
find something to upset me. But anyway, you know, I want
to start answering these questions in a different
little bit of a way, and so thank you guys. You guys continue to evolve this show. Big shout-out to the people
that have been tweeting and Instragramming the fact that it’s been interesting to watch the
show evolve from one to ten. It is pretty crazy for the
amount of shows I’ve done and videos I’ve done to
watch it actually have an evolution even with intention. You grew with that, Steve. Show Steve. – [Gary] Zak, do you agree with that? – Yes. – So to answer your
question, I’m gonna answer it in a way that I hope
everybody who’s listening doesn’t miss the point that
this works for everybody, not just wineries. If I was a winery in California,
I would actually make my jabs Wine Library TV. Let me explain. Could you imagine if a
winery in Napa Valley did a show where they
tasted wines from all over the world that were not
from Napa and critique them and gave their thoughts. All of a sudden you start looking at them as an authority instead
of somebody who’s just pitching their wine, right? Everybody wants to go the route of like, let’s show the day in
the life, and they take video, like cropping the
crap and like tasting. Nobody cares about that. They will care a little bit
about the dog running around. And if you teach them
the dog’s name is Goldie and make more videos about Goldie, they’ll care about that. But what they really want
and what you really want is utility. The reason this show
exists is this is the next coming of my ability to give utility. I’m giving content that actually
is a little more tangible. Now it’s opinions, so take
it for what it’s worth but you’ve decided you’re
gonna allocate your time and I’ve somehow become
important enough to you, or you’re curious enough
about my POV and brings value. Value comes in entertainment,
value comes in a lot of forms, but I really do think
opinion, context, information, these things are very powerful. And so to answer your
question is, I would just review other wines from
the world and give my two cents on that, because
then, you’re leveling up and not just pitching. In the same way that everybody
here, instead of talking about their products or
their ebook, or their blog, can talk about other stuff. Hence, look at the structure of this show. These are questions from you
that I have to respond to, thus they matter more to you. You have to put out things
that matter more to others. That’s a little bit of my curve ball. Take it for what it’s worth. – [Voiceover] Ivan asks, do
you respond to posts, tweets,

networks once a week with great
content or daily with poor content? – Matthew, why does it have
to be one or the other? Why not both? I am so tired that people think that this is kind of like the thing
that pisses me off the most. “Oh Gary, I see you hustle so much, but I don’t work hard, I work smart.” Well hey, dickface, I work both. I work ridiculously hard and
I work obnoxiously smart. And that is my answer to this question. Why not just put out
a lot of content often that is quality? Why does one have to suffer or the other? That is a mistake mentality. That is a middle mindset. Go all in, you can do both. I do. – [Voiceover] Simon asks:
“How much of success

– [Voiceover] Corey asks,
“What’s the best way to grow a following or a
community from nothing?” Corey, this is easy for me to answer, since I’ve done it a couple of times, and the real answer is,
content and context. My belief is the best way to
build a following right now is to put out daily, if you can, content and get as close to
that as possible, right, and so, every day, put out your picture or your drawing on your
Snapchat that you blast out or your Instagram photos
or your video show or whatever you may be
doing. Your written blog, every day. You know? Six days is better than five days, and five days is better than four days, and four days is better than three days, and two days is better
than one day a week. But if you’re doing it one
or two or three days a week, are you really doing it? And so pumping out hardcore content, and then engaging. I’m going to ask a
Question of the Day today, and hopefully, after I get
home at 11:30, twelve tonight, I’m gonna go into the comments and reply to some of those answers, creating context. You’ve empowered me by watching my show, I then jumped back in to answer your Question of the Day answer, showing you that I appreciate you. We’ve created a deeper context, just like when I reply to
you or I answer your email or some of the Cyber Dusts
I’ve done in the last 24 hours, it’s about content and context. Building a community takes work. Building a community is
not a foregone conclusion. Everybody just thinks
you’re gonna start a show and everything’s gonna magically happen, or you’re gonna start a blog or you’re gonna become
an Instagram sensation. The talent to put out the content is only one piece of the equation. 1% of the magic 1%, get it
just by the content push-out, but for the rest of us
chaps and chapettes, we’ve gotta put in the
work into the community and care back to the
time they’ve allocated. The fact that people are spending
ten minutes to watch this in your ridiculously busy world is something I will never,
ever take for granted. – [Voiceover] Jon asks, “tea or coffee? Or wine?”

who makes his living off of YouTube. Lately a lot of people have been asking me what my next step is, because
they don’t think YouTube will last forever. But I think it will only continue to grow. So my question for you
is, should I hedge my risk by expanding to other platforms, or should I go all-in on YouTube. I’d love to know what you think. – Matt, how many of these people have two million plus
subscribers on YouTube? (bell ringing) Thought so. So go with your gut,
you were 100% correct. I’ve already made a mistake
on YouTube early in my career going to Viddler full-time. And I made one right
correction of jumping on it months after it came
out in the first place. YouTube is the platform,
along with Netflix, and emerging other platforms like a Vimeo or an Amazon, Hulu, many other things that
will pop up along the way. YouTube is an anchor of
video content consumption, and I think your
intuition is 100% correct, and I would keep doing
exactly what you’re doing. I see it going nowhere, fast.

“what big changes have you seen
in online content creation, “and how can people maximize them?” – David, what’s up brother,
hope you’re doing well. Enjoyed our filming years ago,
glad to get you on the show. Biggest thing that’s
changed really is, you know everything has just become
so much bigger since 2009. Facebook is such a bigger
powerhouse than it was back then. New things like Snapchat, and
Vine, and all these things so it’s really, everything I saw coming, at least in that way, has come true. These things have grabbed more attention. YouTube and Vine
celebrities are bigger than real celebrities to the
13 to 18 year old demo, that’s going to continue
and go full scale, and so the opportunities are to find
the medium you’re best at. Some people rock Vine,
some people rock Snapchat. If you’re good at taking
pictures and drawing on top of yourself, Snapchat
might be your place. If you might be great at
Pinterest, to the female demo, making info-graphics, beautiful pictures. Instagram, we’ve seen a
whole emergence of stars, curators, people of talent and so just more new avenues are coming out and so,
just more of the same, more of the same tactics. Crush It!’s tactical advice to the platform might be outdated, but the thesis has never rung more true. Thanks everybody for
watching episode five,

“starting to share content
before you’re an expert? “Do you wait, or do you
share your journey?” – Kelsey, that’s an interesting question. First of all, I think
this whole expert thing is a ridiculous notion. Am I an expert? Are you an expert? Are you an expert? You know, I mean when does one get to claim they’re an expert? I mean, I thought I was
an expert when I was 22. I’m pissed that I wasn’t
able to make these videos when I came out the
gate in ’98 and brought serious thunder to the wine world. You would have saw a young,
raw, hungry, angry Gary Vee, and that would have been really
interesting to look back on. So I say map that journey, baby because the truth is,
expert is subjective. I’ve seen people tweet
that I’m a bigger expert than people I think are way
more accomplished than me, and then other people put me
in tweets with other people that I clown every day of the week. More value in this pinky than them. So expert is clearly subjective
and, more importantly, here’s the real punchline,
put that content out because you’re gonna be able
to look back at that content, your grandkids are gonna be able to look back at that content. Plus you will see things,
and how they evolve. My 1998 video would have
been: “In 2002, every single “person’s gonna go into
a store with a cell phone “’cause they’re blowing
up in London right now, “and they’re gonna come in
and be able to tell the price “of every single product, so
sell your products at cost.” And that would have been a big no, wrong. That would have been fun to look at. So, there are no experts except if the audience
deems you an expert, if somebody deems you an
expert as young talent out the gate, then kudos on you. Start filming now. – [Voiceover] Mark asks: “When
you left the Daily Grape,