Is it some local listings in SEO, writing content, social media? Antoine, what’s up, brother? Gary Vee, but you know that. You know, look this is
always the best question. This is the question that
I rappled with, rappled, grappled with, when I got
involved in my dad’s business. It’s very hard. What do you do? I made flyers at home and
gave them out when people walked into the store. When you’re hustling and
you’ve got limited budget, you’re in trouble by many
people’s points of view. Let me give you the real first answer. The real first answer is work more. The greatest way to
close the gap financially is to put in the extra two or three hours. So, whatever you’re doing, add
an hour or two to each day. Still eat healthy, still have
sleep, but an hour or two of hustle, little less watching
Game of Throne marathons and Madden 15, extra hustle
because when you’re limited, that’s the play. To me, Facebook dark
posts has one of the best ROI’s right now, Google AdWords is always a strong contender, banner retargeting. It really depends on your
business, it depends on if you’re e-commerce, to me,
those three would really work. If you’re a local business
that’s trying to drive people into the store, you start
looking at Yelp and Foursquare and things of that nature. Sometimes it might even
be, believe it or not, local radio, local cable
television, believe it or not. There might be ways, but the
truth is, there’s very specific answers based on very
specific small businesses. But, don’t, don’t lack hustle. Biz dev, one of my favorite things when we didn’t have a lot of dollars was biz dev. Go to the barber and be
like, can I put some flyers of my business in your store
and then you can put some, there’s that move. There’s
the call for advertisers thing that was my classic YouTube video. We can link that down below,
that’s probably the second time in three episodes linking
it, but it’s a classic. Go and get the money, and so, those would be my first answers to a local financially strapped. Networking, hustling, biz
dev’ing, go to the local businesses around you, trade,
go to the Chamber of Commerce events, figure out if you can do something and just print coupons and hand them out, you know, in quotes. Guys, I appreciate you jamming
with me in episode three.

“about building a business?” You know, Sasha’s taught
me a bunch of stuff. Some that I like to
keep, some that I kind of push to the side, right Dad? You know, this is a very
easy question for me. Who asked that question? – [Voiceover] Brandon Upley. – Brandon, Brandon, that’s very easy. This, my dad taught me word is bond. I’ve said a couple times
for the people that watch me a lot, they know
this, that when I walked into my dad’s business at
14, let’s just say I was a little bit of a bullshit
artist and a lot of the charisma and the showmanship and the salesmanship that a lot of you enjoy,
and I appreciate that, also comes with being full of crap. It’s got a very similar
cousin DNA and I’m glad I got very lucky, let’s call it
what it is, I do not think I’d be as honorable or as good
of a dude without my dad’s correction of you make
of, I never forget it, you make a commitment, you
buy, when I started buying wine, you buy 50 cases, no matter
what, you take those 50 cases. If you say I’ll take 50
cases, if the market changes, if it gets an 84 in the
Wine Spectator, you take it, you eat it, you drink
it, your word is bond and because I play the
marathon, not the sprint, long-term businessman,
that’s helped me a lot because I’ve kept
relationships forever because sticking to it has mattered
quite a bit, so thanks Dad and thanks Brandon for the question. – [Voiceover] Jeff asks,
“Where do you see yourself

“for hiring great employees these days? “What’s your process?” – The best places to hire great employees is actually, this is kind of
like the honey and bees thing. My process is a little bit different. I’m actively running a
social and digital agency, and I am at the lucky stage of my career where I’m a known personality in that, and I’m public speaking. I’m doing the #AskGaryVee Show. Plug. And, you know, it’s coming to us, right? I’m at that place now. So that’s not practical
for the far majority of people watching this, and because I want this to be practical, I would say what I would
think is very simply the best tactic for all of you watching, who want to hire good people is to search the key
terms on Twitter search that are talking about the
things that you do for a living, and then doing the homework. The dirty little secret is my friends, is most people don’t want to work. You know how easy it is
to find good employees? Let me explain. You go to Twitter search. You search the terms
around the job description that you want, not the
job description terms, but the kind of things they’d be doing. Looking at people talking
about design websites, design forums, design aspects, and then looking around
what people are saying. Then clicking on their profile. Clicking their homepage. Probably landing on
their design portfolio. Finding four people that
you think do a good job. Emailing them or Tweeting at them saying, “Do you want to interview for a job? “Are you looking for a job?” Three of the four say, “No.” One says, “Yes.” The other three give you four referrals that are kind of like them. You’ve got five people to interview and you hire one of those people. But that just took eight hours, didn’t it? And that my friends, is how you actually do it. Because everybody’s
looking for quick tactics to make it easy, and putting in the work always, always matters. You, with a little bit of me,

“the first 10 customers for
a creative service startup. “We make product videos
for online retailers.” – Eric, I once made a video, and let’s link this up down here below, and let’s put it up right here. Can you guys make another
video move in here or is it just gonna be a still shot? – [Voiceover] Yeah, if it’s on YouTube, we can do– – We can make it move, beautiful. There’s a famous video I made, where I cold-call people
for customers, right? And it was something people really loved. And that’s my answer. To get the first 10 customers, you have to grind. Sorry DRock, I know I screwed up here. But you have to grind. What I mean by grinding
is you have to just reach out to every single person. Like you just have to roll up on people, and be like, “Hey, will you buy my stuff?” – Yeah. – There it was. One customer. So… (laughing) That was awesome. Did you catch her in the background or no? I mean, you just have to ask. So, go to every single person in the world that will possibly buy your thing, and ask them to buy your thing. – [Voiceover] Will asks,
“I’m taught in marketing

BennyMod, when I buy the New York Jets I will become the kind of owner that makes Mark Cuban and Jerry Jones seem passive. Not only will I probably
touch personnel decisions, there’s a dark horse
chance that you’ll hear, “And starting at wide receiver
number five, Gary Vanyerchuk” I will reshape the mold of ownership in
American sports history. (hip hop instrumental beats)

Joe, you know, the long tail just moving the goal post is an
interesting kind of question. You’re asking a very
interesting question of a very specific character, meaning I am so long term. I am so by the Jets that the stuff in between is less important. Every decision I make from
VaynerMedia to deciding to write books, to speaking,
to doing this right now is predicated on how does that chess move to meet actually owning the Jets one day. I’ll tell you what I think about this. I understand the thesis and the question. The tone is often lost on Twitter. I think I know where
you’re going which is cool. You can have a big picture, but if you’re not executing properly in the short term do you actually get there? To me it’s actually the reverse. I find that one of the
biggest reasons I’m able to build big businesses,
make smart investments. I’m now on my second business
that I’ve operated from a small base to a huge base in one second is because when you have a big picture in mind, a North Star, the long term vision,
something interesting happens, and I’m gonna get close here, Joe. You stop you stop stressing the dumb little shits day in and day out, because you’re playing the big game. What happens is the short term angst, which is really the friction of growth actually becomes a little
bit more manageable, a little easier to deal with, and I have found by
having those big visions I’m moving the short
goal post moves quicker, faster, more importantly. I’m one of these pro go all in, deep, big long-term vision. Calculate towards it at all times, and you’ll find that being 85% effective in your short term moves, because you’re 110% effective and focused
on your long term goal is actually moving you
quicker along the way. (hip hop instrumental beats)