– [Voiceover] Muscle Company asks, “How do you generate novel ideas in an “overpopulated, seemingly stale industry? “The fitness industry, for example.” – The Muscle Company, I
kinda like saying that. The Muscle Company, I
always find the best way to attack an industry that you’re in and is stale, and you want to innovate, by spending zero time in it. One little fun fact that
most people don’t know is I spent an awful, excuse me, an extreme lack of time
within the wine industry and within the agency industry. I don’t think I’ve ever been, I’ve been to six other agencies in
my life cuz they were meetings there. I know nothing about it. I read nothing about other agencies at Ad Age, spend no time asking
my senior people about what they did at other agencies. When I was in the wine
business, everyone was like, “You should go check
out this store in Dallas, “they’re doing X,” I’m
like, “I don’t give a crap.” For me, the way I’ve
always been innovative is lack of education, and I’m not joking. I tend to stay within myself
and what comes natural and two, I look to other industries. So if I were you, I
would be paying attention to what’s happening in the food industry or in the rock-climbing industry or things completely left field
like hip-hop or sports or just stuff that has nothing to do with your industry, because the best way to stay within the zone and not innovate is pay attention to everybody else, because they’re doing the same crap too. – [Voiceover] Joe asks, “With
the NFL in London this week,

“when hiring creatives?” – Kartik, great question. Creatives are really interesting
hire here at VaynerMedia because in the agency
world, the creative process is very romantic, by my point of view. Meaning that, a lot of people
care about winning awards, a lot of people want to
make movies and TV shows, and for whatever reason they are now in the advertising
industry, and they’re caring more about the craft than they are about the agenda, which is to sell coffee, to sell whatever this thing is. To sell phones. And so to me, what I’m
looking for in creatives are people that are very
creative, and still want to make the greatest creative
that they’re capable of but also something that’s
grounded in the fact that we’re here to sell stuff. And if we don’t ultimately move product or inspire people to donate, or make them aware about a cause,
we are not going to be fulfilling the duty at hand. And so I’m looking for
a level of practicality and a little hint of
2015 data understanding from my creatives, which
I think is a little bit of a different spin.

“jab, jab, jab, jab, big right hook “but when it comes to the
mechanics of making sales online “you need identification,
call to action, no? “Both here and on your Facebook post, “you have no links, no email signup. “Do you just trust that with
enough goodwill and trust “people will find your
website/email when it’s time to buy? “If I need my content to drive bookings, “should I not at least
have a link for more info “when people are ready for it? “Thanks, Big G.” – Jayce, you’re lucky you’re
catching me on Episode 22, because my favorite new rookie on the Jets is Jace Amaro, our tight end,
so I’m gonna give you that. Listen, spoken like a real
salesman and I’m a real salesman. I’m a real salesman but you’re not wrong, I’m all about the CTR,
right, the call to action, I’m into that, right, but
at the end of the day, you’re talking about the difference between salesmanship and branding. Anybody can be a good salesman, but being a great brander,
that’s where it gets going. The lift of being a brand,
being a Nike, being a Puma versus just selling a new
sneaker, that’s a big difference and so, tactically you’re correct and I’m sure a lot of
people who watch this think about those things where, “Why didn’t Gary create
a call to action?”, “Why doesn’t he have a pop
up when I land on his website “to collect my email?”, all this growth hacking thing,
as many other people do. The reason, at times, I don’t
do it, ’cause at times I do, and at times, I’m very comfortable
throwing the right hook is because I do believe in the jam, the jab, not the jam, and the jam. I believe that branding matters. I believe that there’s a time and a place. I believe there’s context. In this setting, yes, I do
think that in a 2015 world, people watch this show,
they see that I’m not trying to sell them
anything, I’m bringing value, I’m sitting here during my
favorite time in the world which is Jets parking lot time because I want to put out content and I’m just trying to give the best business advice that I can. And I do believe that when
somebody stumbles across this, yes, there could be a call
to action, and they can click and they can buy, but by
me asking for something like sign up for this or
buy that in this video or in this world of YouTube,
I’m also leaving a way, the situation where that person
can then look at my name, find this interesting,
control copy it, go to Google, search my name, go down a rabbit hole and let me build brand, because I asked, like everybody else out
there, for the quick sale in this context, and
I took away the chance for us to kinda, you know,
it’s kinda like relationships. Because I went to sleep with
that person on the first night, maybe I took away the chance
for us to get married. I, my friend, am playing the long game, the depth game, not the width game. So there’s a time and place
for a call to action, a CTA but that isn’t every single
at bat, every single time, every single channel,
because then you just become a sleazy salesman. Thank you for watching Episode 22,

– [Voiceover] Michael wants
to know, “As an entrepreneur “how do you feel about
government officials “picking winners, like
Wynn getting approval “for casino in Boston.” – Michael, first and foremost,
I agree with you 100%. This kind of government
interface behind-the-scenes stuff happens all day long,
especially non-American. It happens in America all day long, but you start getting into
other parts of the world, there’s a lot of shenanigans going on. But I’ll be honest with
you, as an entrepreneur, and I’ve always felt
this way, don’t forget, I come from a regulated industry business. The Wine Library had plenty of headaches. I just completely ignore it. I’m disinterested and
not focused on it at all. I spend all of my time,
and I mean all of it, I spend all of my time on the
things that I can control. It’s why I fear the health and wellbeing of the people I love and care
for because I’m not in control but when it comes to business, even though there’s a lot of back-end deals,
people not rooting for me, deals that were made for me not to win, I feel that I have the
talent and the skills to still break through.

– [Voiceover] Mahdi wants
to know, “What motivated you “to continue any project,
like Wine Library “without seeing any
significant growth prior?” – Mahdi, you know, for me,
that’s a very easy answer, which is, I just believe
in my holistic purpose. I’m blown away by how
many people are crippled by one project or the other,
to me this is a net-net game. I have a very clear vision
professionally where I wanna go but overall, I just want
to be a good human being, do business the right
way, the right process, put in the right hustle
and I control that. If I don’t get results, well
that means I made a wrong strategic decision, but that
doesn’t cripple me either because as a net-net,
I know where I’m going. So for every one or two times I decide to get in the wrong business
or invest in the wrong thing, I’m going to figure out
a win alongside of that and that’s all that really matters to me. – [Voiceover] Michael wants
to know, “As an entrepreneur

over the Bears, 36-14. – [Voiceover] Lou wants to know, “If you bought the Jets today, “what would be the first
thing you would do?” – Lou, I’ve always said that
the first thing I would do once I buy these New York Jets, I’m pointing to the stadium, by the way, is I would start a program
that would send a jersey to every six year old boy
and girl in the New York, New Jersey tri-state area
with a handwritten note from me saying thank you. Or maybe just a note
that I would sign some, because that’s a big number but I wanna basically convert every
single youth into the green, not the blue, and so that
would be the number one thing I would do, start the program that I’ve been imagining and
dreaming about my whole life. – [Voiceover] Mahdi wants
to know, “What motivated you

“every episode, but guys outnumber women. “Do you see women and men differ “on success and tactics?” – Heather, great point. Stunman, we need more women questions, but you can only do what you can. I mean the truth is, now
that I’m loosing some weight maybe we’ll get some more female fans. But the fact of the
matter is I really think that I need more female fans. No, I think that I think that there’s absolutely no, it’s crazy. It’s so funny how I think about business. I don’t care if you’re a corkscrew. If you’ve got the guts,
if you’ve got the juice, if you’ve got the ability,
I’m super interested. I don’t see, you know, we’re probably a 60/40 female company,
and we’re probably, more, Trouty? What are we? – 63. – [Gary] 63? – Yeah, as of two months ago. – So we’re 63% female driven company. On the upper scale, our
executive creative director, the woman that runs our
San Francisco office, up until last week literally my right hand managing director, I mean, I don’t see any real difference. One, I’m not looking
for any real difference, but I don’t see a huge
difference of how, you know, a male or female view success or acting. I mean, within them there
are differences, right? Look, nobody’s confused that
we’re wired differently, but I haven’t really noticed it. But what I have noticed
is that this wine’s finish

“your clients must expect to meet you. “How do you manage that?” – That’s an easy one to manage. You know, very honestly,
this is a huge misconception. This company’s called VaynerMedia. Yes, I’m the frontman, but I do not convey that they are buying me to anyone, and when we get into new business, Trouty, you do a lot of new business. Show Trouty. Trouty, how often do you find that people think they’re buying me? – Less and less these days. – And what happens when
you think that happens? Well, or when it happens, what do we do? – We quickly convince them that there are a lot of smart people behind here by showing them great work. – Very PR of you. (all laughing) The very simple fact
is I’m not selling me. We let people know upfront
that there’s no buying me. I mean, look. The Million Dollar Man in WWF was right. Everybody’s got a price. You can buy me. It’s just a lot more than you think. And so we’ve built a
company, something scalable. I have no interest in being in every room. I’m running the business. I jump into things backbone
all day, all the time because it’s our company
and I’m part of it, but you’re not buying me. So we just convince them
by telling them the truth. – [Voiceover] Heather
asks, “Gary, I’ve watched “every episode, but guys outnumber women.

“letting a business run
their new social media plan “by themselves?” – Esben, we were debating
this question a little bit. I want to make sure I’ve got it right. You know what? Show Steve real quick. Let Steve go deeper into, and show Trouty. Trouty’s never been on the show. (chuckles) – Oh, you want to go deeper in it? – [Gary] Well, yeah, I mean, like, just tell, like, I want to go a little bit behind the scenes here
because I want to make sure, I don’t want Esben tweeting, like, “Gary Vee got my question wrong.” I want to make sure you take the blame. – Okay, fine. So here’s what I thought. You’re asking if you are
a client services company and you’re teaching your clients how to be better with social
and developing a strategey for them, how do you prevent them from just taking the IP
that you’ve given them and running off and doing
their own thing with it? Yeah? – I think it makes sense. On the sniffy sniff, I get a little black raspberry. Clearly some pepper. There’s a lot of huge fruit,
there’s almost like sugar exploding up with the raspberries. Obviously a lot of you who’ve
watched Wine Library TV in the past know these
kind of wines scare me because there’s a little
oak, it might be over blown 92 points Tanzer, 92 points Robert Parker, average price 16 bones. I’m gonna use average price on #AskGaryVee since this isn’t Wine Library TV, I don’t want to give Wine Library’s price. But average price across
the country is 16 bucks. But an interesting nose fruity would be very popular with the kids. You guys like fruit? – Yes! – Cool. See? Fruit. People like the fruit. Anyway, back to the question. There’s a very simple, easy way. My friend, when I started VaynerMedia, everybody kept asking me this. How does your IP, they take it, they run? (rapid “no” sounds) This is a continuous game. I know everything about
Snapchat stories right now. I know deeply that Vine’s
thinking about different things. I know what’s evolving in Facebook. The best way to keep clients
from not running away from you after they get something out of you is to still have something to give. – Yo Gary Vee, it’s Lee Malone here

“helped you innovate in marketing. “Do you think any of
your areas of expertise “hold you back from innovating?” – Jared, thank you so much
for making the #AskGaryVee Show what it is. For all you hardcore Vaniacs, and I’ve appreciated all
of you, and by the way, all the new lurkers, that means the people watching this show on YouTube
or natively in Facebook, ’cause that’s the way
I’ve been putting it out, and are not leaving
comments are pissing me off. So lurkers, episode 19, get your asses in the comment section. It is the fuel that helps me continue to do this show. Jared, thank you for
making this show what it is and what I mean by that is,
so many of you have heard, if you’re hardcore about me, which is that that Medium post like,
maybe you’d wanna put the picture up here like, you know, me failing all my classes is why I’m good. My lack of reading, my lack of knowledge of a lot of things, that
keeps me very creative ’cause I’m not folding into things and using the same thing over and over, there’s that, it’s a big advantage for me. My lack of education, IQ knowledge on a lot of subject
matters, really helps me. And so for the same
reason I say that, Jared, the answer is yes, the
things that I believe in or I’m more knowledgeable
about hold me back because they get entrenched in my brain, I believe them to be the way they are. Now, because it’s in my soul to fight and to counteract and to go in the grey, not the black and white,
and all that stuff, I think I maybe get away
with it a little bit more, but truth is, I’m still human and yeah, those things are holding me back. – Hey Gary, my name is Mark Cersosimo.