– [Voiceover] Veronique asks, “You say to put out quality content daily. “Can I add curated
content to my own content? “If yes, what’s the right mix?” – V, thanks so much for
a great first question. I’m real excited, by the way, I’ve been really missing the show. Between the weekend and traveling to LA and St. Louis on Monday and Tuesday. Big shout out to everybody
who’s listening on the podcast. Oh, I said watching. I didn’t say watching and
listening on the intro. Well, that’s just how it is sometimes. Anyway, the answer to your
question is absolutely. As a matter of fact, I
think what I call DJing, the ability to take
content that’s going on all around the world right now and bring it into your voice
and putting it out there is an enormous skill set. I think it’s mapping what’s happening in the actual music world, right? You look at what’s happening in EDM and other places of that nature, DJs, people that are able to take a lot of different things and put ’em together, it’s sort of like being
a great chef, isn’t it? So, actually I think one of my biggest weaknesses is my lack of curation. Because I take so much pride
in that the content is mine. I haven’t gone out and taken
articles from other people and then like kinda jumped on top of that. I remember loving Tumblr. One of the reasons I invested in Tumblr way back when was the
notion of reblogging, like tumbling something. You hit somebody else’s blog post and then you wrote your
two cents on top of it. The retweet functionality, with a quote, and then you’d put your
own two cents on Twitter, I think still has a lot more potential. They like limit you to room. I love the ability to retweet, and then have 140 characters, and let the whole thing be 250 characters. Twitter, you should steal that because I think that would
make Twitter much better. I think the adding of
two sets has always been something that I think has been valuable. And you look at somebody
like Guy Kawasaki. I mean people look at his
Twitter feed, it’s all curation. He treats himself like a media company. It’s almost not him. It’s like the Guy Kawasaki network, and he’s just putting out
hundreds of tweets a day it feels like of just different articles, things of that nature, kind
of like a human Nuzzel, or kind of like a human RSS feed. So I think curation of
other people’s stuff or passing on other headlines
is the biggest weakness in my social media content game. And I highly recommend
all of you working on it, and if it feels comfortable. For a lot of people,
you know I would say my, here comes a humblebrag, (bells rings) but I’ve been doing a lot of that lately. If you can see the latest
video. (clicks tongue) I like that dynamic pause, don’t edit it. So for me I think the reason
I don’t do as much curation is I have the ability to do
original content at scale. That’s a struggle for a lot of people, so for a lot of people that
don’t know what to say, the curation of other content
and being the news source for somebody and the rest of the world, under their context, within their genre, if you’re a yoga person
or a health person, or a pumpkin picker, your
two cents on Apple Pay, or George Clooney’s wedding
or things of that nature, under the context of being
a pumpkin picker matters.

“For blogs just starting
out, how do I get people to be interviewed without
being a big name media company?” – Annie your question really means to me, which is how do I go out and get people where I can
take their brand equity as a starting point for mine, right? Like if I could interview Gary Vee and put it out there some
of his fans will come over, listen to that interview and then they’ll become aware of me. So what you’re talking about
is equity leveraging arbitrage. Brilliant, agree with it, for
the people that are listening. If you look at podcast land
that’s how they all do it. I did a bunch of those interviews promoting Jab, Jab, Jab, Right Hook and then they’re leveraging my name over and over and over again
to build auidience. So it is a classic game. There’s a dirty little secret Annie. People that have leverage and have fame even if you call it z-level fame, like me. They like to talk and so I’m going to tell you something that kind of refers to question number one on this episode which is the answer is hustle. I would just keep asking
and asking and asking. I would audit all the
places that look like you or kind of like you and look at the people that have done interviews there and when you start realizing that I and Tim Ferriss and Seth Godin like to give interviews because
we also like the exposure. We also have been successful
and we like to give back. I loved, a couple of
years ago, or last year, my interview 365 day year thing where I just gave people interviews that didn’t even have any audience because I was giving back. Some don’t want to give
interviews unless you’re big. That’s why you get nos others do it because they like to pay
back to the community and they remember grinding and the person that gave them a break. And so very honestly I
would ask and oh by the way, I got a real curveball for you and this is for everybody listening. Sometimes you need to ask
the same person 11 times. And one could say that
you’re being annoying but if you come from a good place and you do it with a prideful tack and you do it in an appropriate way and if you’re actually listening to what’s going on in their world maybe Tim’s got a new book coming out. Maybe he redesigned his website. Maybe he’s got a new podcast. Those are times to strike like a cobra when they want something and you want something,
then interests align. – [Voiceover] NCG asks “What does one do

– [Voiceover] Maurizio asks, “Hi Gary, “what’s your opinion on listicle sites?” – If you haven’t noticed,
back in San Francisco for episode 30, excited about that. Listicles. You know, it’s interesting. I have a very different view on this than a lot of my friends and contemporaries because a lot of my
friends and contemporaries are journalists or have loved growing up reading the Wall Street
Journal or the New York Times or the Post, or these kind of things. I think there’s way too
much romance in journalism, and here’s what I mean by that. I’m a huge fan of it because BuzzFeed and UpWorthy and companies of that nature, and let’s not forget the
USA Today really started infographics and listicles
in its modern sense, though listicles have been around for 100 plus years. The people that are exploiting listicles and our worlds are being
overrun by 12 things a cat did while it ate
food, everybody who’s complained about that needs to understand, this is the same debate
we had about reality TV, the same thing we had about the people that didn’t like game
shows during the daytime, the same thing we are
about everything, meaning there’s a huge misunderstanding of how these things work. Here’s my example, what do
I think about listicles? As a business? 24 months ago, phenomenal. You were going up in trend. Right now, super strong. 24 months from now, solid. 48 months from now, hmm. 72 months from now, concerned. See what happens is we get these trends, they matter, people enjoy them, and then marketers ruin it. We love listicles 24
months ago as a big base, then you had the cynics and the haters that started a little bit earlier, and now what you’re seeing
is, you’re starting to have a conversation of like, is it too much? Are we clicking as many? And the reaction of the market
is always what dictates. I love the customer. I don’t love anything else. So as long as the customer is enjoying it and they’re clicking it, everyone says the Kardashians are crap, but
million of people watch it. These things are subjective. Listicles are subjective. My POV on it, my subjectiveness on it is if people enjoy them, then
that’s what it’s going to be. And so for now and the next 36 months, I’m bullish on it as a business. As far as a consumer, I
don’t consume anything, so it doesn’t matter. – [Voiceover] Gabriel
ponders, “Gary, in the age “of social media, tweet, vine,
Instagram length limited,

So I have a job that I absolutely love, I actually work for ReMax of New Jersey. You spoke for us pretty much
right before I got hired so I just missed you. I love my job. I love what I do. I do social media and graphic design. I work with SEO company.
We develop content and of course I want to get
into doing my own thing, doing my own blog, starting my own hustle, and I have this, and I know it
stems from a fear of failure, but I have this really hard time. I get like crippled when
it comes to like executing, and I know you’re probably
just gonna be like just do it, (beep) them,
go for it, do your thing– – You know me so well. – I just need to hear it like, I need you you to look me in my face
and tell me what I should do. – Do you want it? – Yes, I do. – And so literally you’re
just scared to fail? – Er. – I mean, if you want to go
deep with me, I’ll go deep. Who are you scared to fail in front of? Is it your mom? Is it your
best friend? Is it your sister? That’s the only thing
that holds people back. Something happened to me,
like everybody thinks like oh I’m so nice, look at
what I’m doing right now. Truth is, I don’t give a shit
about anybody else’s opinion so rawly that I’m never scared because if I fail and people
are like, “See hahaha.” It doesn’t even register. In the same way, when people are like, “You changed my life, you’re the best,” I’m able to be grounded,
because it also doesn’t. You know, I’m kind of in
that middle zone, right, like not too high, not too
low, which would confuse people based on my energy but I
equally care about every comment in the YouTube section of this
episode, I’m gonna read ’em but if somebody says, “You
blow and this format stinks,” and, “You should let DRock
edit,” that’s gonna be okay. And so, if you wanna get deep with me, I know for a fact, ’cause
you’ve already given it to me that it’s the fear of failure, now the question becomes to whom. And what I would do is, and
you don’t have to share that with the whole world, I’d go
talk to that person up front. The best practical advice I’ve
ever given in this scenario, and it works over and over is you go and you sit down with
dad and say, or Johnny, or your boyfriend, or your
sister, or your girlfriend, I don’t care who it is right. You sit down, you look
’em in the face and say, “I’m about to do this and the only reason “I haven’t done it for the last year “is I don’t want to let you down, “because entrepreneurship is a crapshoot, “and I’m not sure if I’m gonna win, “but long term I’m gonna win, “and I just need to make
sure if I fail on this step, “that your response to me doesn’t crush me “to never let me have a second at bat.” ‘Cause that’s what it is. – Okay.
– Right? – Yes.
– That’s it.

“a Kickstarter campaign
beyond providing content “to raise awareness and
reach funding goals?” – Matt, you know. (stammers) I’m bumbling on this. No, no, I’m sticking, DRock,
I just fucking told you that I’m not editing
on any of my mistakes. Jesus with this guy. All you editors are the same, want to take out the natural, authentic. You guys like when I
struggle with my words cause it happens so rarely. (ding) I treat Kickstarter no
different than anything else. Just cause you have an ice
thing that you want to do and you decide to do it on Kickstarter because that’s a platform
that has virality, back to the question
about Medium and Linkedin, that’s fine. The answer is the same. Facebook dark posts, targeting
people that give a crap about ice cream and ices,
putting out content in blog form. Guest contributing. I would literally email
every single person that has a blog of any size or magnitude that plays in your space. I didn’t look deeply, but
if you’re in organic ices or just ices, or desserts
or ice cream culture, I would map out the 700
people that are in that space that have blogs or media outlets and reach out to them and say, “I’d like to guest contribute.” Talk about Italian ices or ice cream or dessert culture in America
or the world, generally, not spamming like, “I want to
tell you about my product.” It’s all about being content and not being about infomercials. Too many of the people watching this show and the rest of the world,
when they think about content they hear Billy Mays, an infomercial. When I think about content, I hear New York Times and Scandal. Get it? It’s about making that decision, and so getting distribution,
putting out good content, and that means guest contributing, Facebook dark posts if you’ve
got money to drive towards it, reaching out to influencers and chefs that are in the dessert space to see if you can JV what I would
call business development. “Hey,” you know, “Mario Batali,” “Here’s what I can do for you. “Give you 8% of my company if you “can get me the spark that
starts out my awareness. “Hey, Carla Hall, I think you’re amazing “in your southern cusisine, I’ll give you “five years worth of my product for free “if you give me a little love. “How can you give me love? “A tweet’s not enough.” So it’s biz dev, it’s content creation that’s not infomercial but actual content, and then it’s proper internet marketing, which right now to me is creme dela creme is Facebook dark posts. You’ve been watching the #AskGaryVee show. My question of the day
for you is very simple.

“on my blog and mention on social “or post natively on sites “like Linkedin, Medium,
and Facebook, or both?” – Brian, great question,
and it’s a loaded question, because you’ve probably looked at the new garyvaynerchuk.com (ding) and you probably realized
that I’m doing a mix. Like, you know, you land on a page and I’ve got the place for
Medium posts and Linkedin posts. When you land on it, some of the posts literally link out to Linkedin and Medium, and then obviously I have my own posts, and actually, Steve and
I were just talking. Did we put up the first post where it’s just for garyvaynerchuk.com? – [Steve] Yes, we did. – Got it. So that’s there too. And so what I think is
interesting about this question is most people in the
internet marketing world want to keep telling you
to do it on your own site, monetize your own traffic, it’s yours, Facebook reach can’t be taken away. All this “own it, own it, own it.” The problem with “own it, own it, own it” is when you’re doing it on your own site, you’re at the mercy of how much traffic you’re able to establish on your own site, and so from the 99.999% of
you that are watching this that don’t have four million unique people coming to your site
every day, every month, the reality is is placed like Medium, for example, I had a
Medium go extremely viral, viral as in it did really well on Medium, and right now it’s sitting
as number six or seven on Medium’s top stories where I’ve noticed that 950 people have clicked
over and read the article because of that place,
and that’s 950 people that I’m gonna guess 787 of them have never even heard of me before. And so too many people are worried about monetizing the now, posting on their page, versus using things like
Linkedin and Medium, and notice I use those two
because they have viral loops. Linkedin, when articles go
well, it shows up in Pulse. Medium sends out an email
and has the top stories. So I like being in places
where there’s viral loops, that if you put out a
nice piece of content, I noticed the kid on
Twitter today tweet out, “Hey, I’m number four on Medium, “two spots ahead of Gary V,” and then I looked at his profile and he has 1,400 Twitter followers, and that got me excited, I’m like “See, great content can raise to the top and bring awareness,” and so I think a heavy mix of both. I’m a big fan of picking
spots strategically that give you awareness and
then builds leverage for you that then eventually you can
monetize in your own world. – [Voiceover] Sean asks, “You
are always answering questions

Great to see you back. I hope you remember me from Wine Library episode 759 where we drank out of bottles. Enough of that, my question. I run a video blog inmymug.com. Plug, got the plug in.
– Smart plug. – And get about 5,000 views a week but we’ve been kind of there for the last 100 or so episodes. Should I kick on, should
I be bothered about that? We get in sales from it, we
get lots of interaction from it but should I kick on and if I am, should I look at dark posts, should I look at Twitter? What should I kind of do to kind of find that next level? And thank you for the show. – My pleasure, my friend. I definitely, definitely remember you and that was a lot of fun. You know, it’s funny I
was just about to segway in closing off the show about, I also want more viewers and I wanna keep building, like, when you’re in the game,
you’re in the game. You wanna build. And you’ve done the patience thing which is normally my answer. That’s my answer to me. I’m only 18 episodes in and you gotta restart
and rebuild an audience and get people used to behavior and it’s not email or RSS
like I had with Wine Library back in 06, 7, 8 and
so it’s different ways. It’s Twitter but that’s
noisier and different. You know, so, I would say distribution. The reason you’re stuck right now is you need distribution,
distribution, distribution. I highly recommend you say to yourself, what are the 100 websites that are the biggest websites in the world that speak to or are in
the genre of my show? And then literally email them one by one and ask them if they want the rights to distribute your content with maybe you writing on top of it. I’d also reach out to the top 100 podcasts that you can get out there
on and promote the show. Give interviews, you need to hustle. What you just did by
getting on this show worked. You were gonna pick up 39, 42, 73 new listeners for your
show by being on this show. And you need to just scale
the living crap out of that. It’s hustle, hustle, hustle,
hustle, hustle, hustle hustle, hustle, but with
a thread in distribution. You need more awareness. You need to show up on other
YouTube celebrity’s show. You need to get into
the LinkedIn community and start putting out that content. You need to get the hell out there. That is the game, my friend. And that is a nice way to
kind of wrap up the show

– [Voiceover] Mark and
Patti ask, “What’s better “for content, vlogging or blogging?” – Mark and Patty, this
is a great question. And this is something that, you know, I’m really glad you asked this question, because I’ve been drilling, drilling, I’ve been thrilling to drill, I’ve been hoping to drill
this home for quite awhile. And I used to address
this back in 2007, ’08, ’09, definitely ’09 and ’10, during the Crush It! tour, and the Crush It! days
I answered this a lot, I haven’t talked about it as much in the last four years, that’s why we do the #AskGaryVee Show,
it allows me to rant about things I forgot about. The answer is, I don’t know. The answer’s very simple. What are you good at? You can crush it doing video blogging and you can crush it doing blogging. I mean, it just comes down
to what are you good at? Are you better at video? Since I started this show, I’ve already seen 11
to 12 ask shows pop up, of people that follow me,
of people that pay attention to what I’m doing, and
you know, very honestly, one or two are decent the
other nine are straight crap, with all due respect to our
fans. I don’t wanna dis, that’s not a good thing to do. Of the 11 people that have done it, are now saying, “Does he think I’m crap?” Why do you think I said, “Two are okay?” I don’t want anybody to feel bad, but, you know, some
people are made out to, I’m not made out to write like myself. I need editing, I need it. I need help, grammar. I can’t spell. I can’t do it, I can’t do
it, ’cause I can’t spell. But boy, can I make a video. – [Voiceover] Drew asks,
“Do you have any tips