– Joe.
– [India] “In a tactic-obsessed world, “how do you hammer home the
truth that WineLibraryTV “succeeded because of you,
not the daily videos?” – Interesting. So Joe’s saying that
the daily consistency, which seems like a proxy to success, isn’t the reason it was successful. It was more of me and my talents. Joe, I think the answer
is they’re both correct. I mean, I would totally disagree with you that, I mean, I lived it. If I had quit after the nine-month mark, it was me, I did it. A lot of things would be different today. That just wouldn’t have
been a foundational piece of my narrative. I wouldn’t have broken out into Web 2.0 culture, which would then not have allowed me to be a top-25-follows
person during that era. Would have not allowed me to network in South by Southwest and meet all the founders of the future
most important companies. There’d surely be no opportunity in 2008 to have dinner with Zucks at South by, wouldn’t have been asked. So, you know, I think that yes, and I’ve said it a bunch of times, no marketing and no tactics will help you if your product is shit. If I wasn’t good enough, I could still be doing the episodes. There’s plenty of people that do. I mean, you can go watch
on YouTube right now someone who’s been putting out videos everyday for the last seven years and still has 8,000
subscribers and isn’t getting any traction cause they’re
just not good enough. And being good enough is
the variable, number one. But to downplay the
consistency of the work ethic. And look, I’m feeling it now
with the #AskGaryVee Show. You know, in London, seven selfies. Right? Seven people, I’m
literally walking the streets, “Gary, Gary,” I’m feeling
much more brand equity because of the content
that I’m putting out. And, honestly, I’m feeling it a lot more over the last 60 and 90 days than I did over the first year of this show. Like, momentum is a real thing. Even the Jets game. We were up 27 to 7 and then it started getting a little hairy cause for the last 18, 20 minutes Miami basically had the momentum. We held on. Momentum is real. In sports and in life and in business. And the only way you gain momentum is by putting down the foundation of work that gives you the chance for momentum. So momentum just doesn’t
come out of thin air. It’s a play, it’s a
moment, it’s consistency. It’s putting in the work and so Joe, I don’t pound that home because I think both matter quite a bit. But yes, you know, no marketing solves a bad product. – [India] From Samantha.
– [Gary] Samantha.

“to swear to make a point?
Surely business credibility “is better built without swearing? – You were excited about
asking this question? I don’t feel like I need
to swear to make a point. I also don’t agree that
business credibility is lost when you curse. Business
credibility is lost when you curse when the judge
of your credibility is a d or f player and
somebody that is making surface level decisions. As a
matter of fact, I would argue that, at times, I use my cursing
as a filter to filter out the people that are not capable of seeing the bigger picture,
versus being so blocked. “Oh my god. I heard the word (bleep). I can’t hear anything else.
Everything else must be bad. There’s no good advice,
this is a bad person.” That is ludicrous. It
goes into the same context as the way you dress, or
a million other variables of ways people that will judge you– See, when you’re great, you
can dress in all red, all red. You can blend into phone booths. I mean, you can dress how you want. You can talk how you want.
Because at the end of the day, the way you deliver is all
that people really care about. And the way you make them feel. I’m not cursing to disrespect someone. I have empathy and respect
why a lot of people may not like me, or consume me. There are plenty of people
that don’t watch this video because they saw a keynote where I cursed and they were offended, and
they are no longer in my set. Surely, I would have a bigger
audience if I didn’t curse. That is absolutely true.
And business respect, sure. I may lose out on a deal
because they were offended. But in the net, net, net
score, I win so many more by being me and just being me
versus creating a half-version of me for the one conservative
person and leaving the hundreds of magic
business opportunities, that are predicated on
winners making decisions. So, yeah. I’m completely
in disagreement with you. I don’t believe either one of us are successful because of our cursing or non-cursing,
I think it has a lot more to do with a lot of things that
matter a hell of a lot more than some choice four letter words. – [India] From Cherise.

“market themselves and
distinguish themselves “from the competition?” – Ooh, that’s nice. I look like Jake Benrubi,
a little bit, in that. You see it? I’m changing my angle here
on ya, a little bit, DRock. I think illustrators should
really focus on Snapchat. I think Snapchat’s a
really interesting place where they can pop. I think that Facebook,
targeting publishers. So, creating illustrations,
and then running $50 worth of ads against
employees of publishers, I think is a very smart place to go, because I think people will notice. Shh. (girls laugh) And then I think what
really, really would work is responding to people on
Twitter around subject matters and then creating illustrations around those subject matters,
I think has enormous upside. If you can show your speed to
illustrate around conversation in that environment, I think
there’s a real opportunity. So those are three tactics. I mean, look, an illustrator’s
gonna break out from the heap by being a great illustrator. How often you could put
yourself in a position to have people see your
work is going to become the way that you’re successful. I also think, illustrate hacking. Meaning, making illustrations of Gary Vee, I don’t like using the third person, making illustrations of me
is gonna make me see it. I would go after other microinfluencers, not A-list celebrities, sort
of immune to that stuff, other microinfluencers, illustrate them, reply to them, I think that’s
an enormous opportunity. Put it on Instagram and then tag them, ’cause they’ll see it,
those kinda things are cool. – [Voiceover] Anthony asks, “Hey Gary Vee,

I’ve got a question for you, my man, but give me one second first. So, I’m a photographer and a director, and I’m also the CEO of Creative Live, which is the world’s largest live streaming education company. My question is about creativity and what role does creativity play in business in the future
of business leadership and strategy. Please tell me, man, I’m dying to know. – Well, Chase, let’s talk about strategy. When you are a Seattle Seahawks fan in the last 36 months, and you decide to finally send the video that we’ve been waiting
for for a year now, on maybe the only Sunday
in the last 36 months, on the Monday after a Sunday where the Jets won and the Seahawks lost, I would argue, if
somebody’s nerdy about this, please tell me the other weekends, and there’s probably, I
mean, the Seahawks lost like, two, three games
a year for the last two, so maybe serendipitously, but there is probably the
likelihood of, 16, 48, you know, a 48 Monday shows after Sundays, there was probably three, maybe two, that have the situation
that we had yesterday, where you put on a Seahawks jersey and dissed the Jets, right, like, that makes me so happy that your timing is so off strategy that
you so poorly planned the strategy of this video, it makes me happy with that
move that you just pulled. Creative strategy, I forgot the question. I blacked out with the
Jets thing, gotta get done. What role does, give me the punchline? And replay it, Staphon. – My question is about
creativity and what role does creativity play in business, in the future of business
leadership and strategy. Please tell me, man, I’m dying to know. – I mean, Chase, first
of all, an amazing guy, every photographer watching should watch, every entrepreneur should
catch up with Chase, he’s an amazing guy. Creativity is the variable of success. All the strategies you
create come to the punchline. This is a creative process, this show. This content, content
is a creative output, and everything you planned to that moment, you could have the greatest strategy ever to ask that girl out, right, ever. Like, planned out everything, but that moment where
you go in for the ask, that content is the variable possibly of a yes or no, right,
there’s other variables, but, you know, creativity
is the absolute variable. Like, you might’ve understood
who you’re going after, what to do, when to
release that video game, let’s make it Steve-esque,
but if the graphics suck, or the gameplay suck, or if it sucked, like, creativity is
the variable of success in our society. Including things that we
don’t have control of. Like, if you were just born gorgeous, if you’re just a massively
good looking dude, right, your strategy might’ve
sucked on that ask out, but your creativity, the creative, maybe the words sucked, but what you said might’ve just been enough, like, you’re just a pretty
boy, you’re just pretty. I mean, you know how that is, Staphon. I mean, guy’s got no game, but he wins, he’s just pretty. (laughter) I mean, look, that’s real, and you know what’s funny, actually, using looks and the way
you spit game to girls is actually a tremendous concept of strategy and creativity. Like, the way ugly dudes
get chicks is strategy and the creativity of
their words and charisma. Just the way it is, I know.

fifty of your clothes will be less or
more successful entertainer media I love this question fifty my clothes now there’s an aspect
to this answer as long as you know I love being in a number 1 I’m so I don’t
think anybody else so if you’re my clone and we can listen each other we may
conflict and we have major problems and so the answer is if it’s a direct loan
we would crash and burn and not be anywhere close to successful as major
media because they’re be fifty people trying to be number one if I could be if
I could have won ABCDEF all the way through Z twice short because the two letters 26 p.m.
but if 50 bucks can go from 1.1 to 1.50 and go through that latter we would
dismantle the earth and dominate and be the greatest 50 forget about 300 those
workers that one BB 50 and we would dominate the universe my intuition is
strickland’s we’d lose clones with eight week just an intimate week that allowed
us to have that 50 person rank and people listening to each other we would
dominate earth birth mother have you got

“if you haven’t already?” – I definitely haven’t already. Beme which is my technology startup. Here’s some context for– – Link that up DRock, in the Facebook post, in the YouTube post. Let’s make sure everyone who watches– – In fact, we’ll put a link
below that if you click on it we’ll automatically unlock Beme for you and you will automatically
be following Gary. – Oh. – You like that? We’re working, it’s a new product
we got a new feature– – Take that (beep) (beep).
(laughs) – In the history of social networks, there’s maybe been, what, what would you say? How many have succeeded, eight? – Seven.
– Seven. That is the swimming pool that we are currently wading around in. So to call yourself a success – And I think that we
define that as a success of like such meaningful scale, financial stability, looking like it’s gonna
go in the right direction. – Social impact. – Impact, for sure. – To me, that is a success. And I mean it, when you can
count it on less than two hands how many companies have succeeded. It’s not just catching a unicorn. It is the most, the rarest, hardest thing you could ever hope to accomplish in the space of technology. That’s what we’re trying to do, so have I considered it a success? Not even close. Ask me in four or five years. – Click the app. Yeah, I mean look, to me one can argue that
it’s a success right now. The amount of people that I come across who are doing other things in their career that wanna go then make a app that has the ambition to
win the consumer web game is extraordinarily high. The amount that even saw the day of light, even saw the day of light
with well financed funding. That’s repetitive. With money. With all those things going in their way, is very small. Then to have that happen on top of which to have a very smart, you’re
a tremendous marketer. You know, that means a lot to me. I’m sure you define yourself
in a lot of different ways but your marketing skills
are very high, I admire them. The amount of noise and
excitement that was generated felt amazing to me, then
you gotta back it up. So, now there’s the next challenge. Now’s the tough part. Is actually making the
product at that level. – Yeah, I mean some of the– – Tim? Are you typing a new, I’m sorry. Don’t do a new one. If it’s done, it’s done. – [Voiceover] Okay. – Cool, all right. – We just lost our Facebook feed. – No, no, okay. – But some, some of the greatest failures ever were a gigantic pile, an
aggregate of tiny successes. So I appreciate everything you just said and I really hold dear the tiny
successes we’ve had thus far – 60 seconds for everybody who’s watching what it is, how you describe in 60. I know that’s tough but– – What Beme is, is Beme is a way of sharing via video the tiny moments you experience in life and doing it in a way
that’s absolutely dynamic but doesn’t interrupt the moment. And within this 60 second window I demonstrate to you
exactly how that happens and it looks like this. Like right now, I’m capturing
video of this entire set. Of Gary’s beautiful face just like that and when you hear the noise (phone beeps) that means it’s been shared
to all of my followers. That’s what Beme is. – You know what I love? But you’ll never be able to
see what you just shared. – Well, not until it’s live in the network and everybody else can. And that’s the whole idea. Is to remove the scrutiny. It’s to remove sort of, controlling the image of yourself in life that you put out there. I’d like to say, Beme is not about sharing how the world sees you. It’s sharing how you see the world. – And what’s interesting about that is, what’s really happening in social is platforms are showing who
you want to be to the world. We are all living in the most
PR’d version of ourselves. We have 15 year old girls running around America right now who are massive growth hackers who understand the speed
in which likes come in on an Instagram photo that
took them 17 minutes to take and then they take it down
within the first 60 seconds because they don’t like the
data that’s coming back as fast. – Right. – And they reset. Literally, three hour dynamics
to pull off the one picture that’s gonna capture the moment
of the concert you went to which is PR at its finest. It’s an interesting dynamic. – Yeah, we’re trying
to get away from that. Because I think our, the ethos, the principle behind
this, our mission statement is to promote understanding
by sharing perspective. And I think if you can tap into
other people’s perspectives, you get a better idea as to
what the world is around you. – When I– I’m an investor. When I really got excited, I’m still excited for this moment, is the thought of like the
first time I go on stage and Beme to me is so exciting. Like literally, people
seeing what I get to see when I give these keynotes
versus watching me is an exciting moment for me. – Do you know, and we can
stop talking about Beme in a second, but last night a friend of my named Shon, Shonduras you know him from Snapchat. – Yeah, yeah. – Shon Bemed his daughter being born. – What? (whistles) – I mean, my wife and I
watched it this morning in bed and we were both crying. I mean it was unbelievable. It wasn’t the yucky stuff and it wasn’t the stuff that
you would deem inappropriate. But it was his wife in the
chair, in the bed being anxious and in the next shot he’s holding his beautiful newborn baby girl. – That’s cool. – And it was such an emotional,
such a real, raw thing. And that’s we’re hoping to accomplish. He didn’t think, he just shared. – Love it. – Next question. – [Voiceover] Alex asks,

“that keeps good leaders
from becoming great?” – The number one thing that keeps good leaders from becoming great, very good question, maybe
a great question from Josh. I think there’s a couple things. I think money, I think money is a funny way to hampen a leader. They’re driven by that. I think that emotional skill sets, to be great at something
you have to over-index. You just have to. You have to be able to be great at it. You can be a good basketball
player, you can be a great basketball player,
and a lot of that has to do with DNA, so I think a lot
of natural leadership skills. For me, the reason I aspired
to be a great leader is I truly focused on one
variable, and I want everybody to hear this, and it’s
a very sneaky pillar of my life success, which
is, when I think about you, India, or you DRock, or
anybody that I jam with in my world, start-ups, companies, when I go to Oklahoma City, the client, I’m trying to provide 51% of a value. I really believe that,
and not because I’m this great human being, because
I think it’s leverage. I think that if DRock feels
that I’m slightly providing more value to him than
he’s providing to me, financially, upside in
the future, mentorship, whatever it may be, that that’s going to make me a great leader. A, it’s how he feels about
me, and B, it’s going to focus me on always trying
to one-up the next person, and when you’re a leader,
one-upping comes in many forms. I’m gonna continue to show you angles that you haven’t seen
about yourself, right? I’m going to continue to challenge you, financially compensate you, give you opportunities,
bring you to things. One-upping, trying to provide more value to the other person. And I think a lot of good
leaders are 80-20 for themselves, I think extremely good leaders are 50-50, I think great leaders start
to go to the 51-49 direction. – [Voiceover] Cindy asks,
“What are your thoughts about

Where you couldn’t sell shit? – Wow. (laughs) I’m gonna throw a lot of
people for a curve ball here. I actually wish that existed. I actually think that I would
be even more successful. I think I have, I think
I’m doing fine financially. I’m actually, in my behavior,
I wish my accountant was here. I’m very conservative, way
more than people think. I don’t value the dollars that much. I’m not– We should go into James’ office right now. Of all the money I’m leaving
on the table at VaynerMedia because I like the feelings
and all the other things that come along in life, I
actually think that if the world had no money that I
would be more successful. Because I think, and I’ve eluded to this, that my ability to communicate to people and to storytell and
to inspire and motivate is maybe my disproportional skill. And that if I wasn’t drawn
to running businesses, that I would be absolutely
in hype-man P. Diddy or preacher. I push very hard against
my motivational aspect because I don’t wanna be bucketed into a motivational
speaker because I do think that it’s the cliche thing
that we talked about earlier that you two really hit on. And I’m scared that people
struggle to cut through the noise which is why I’m impressed with the– You know it’s funny, you two
are the most interesting for me because you’re both the parallels
that happen with me right? There’s only one third person
that wasn’t your story, it would’ve been perfect
of the three versions of my content that’s put out. Instantaneous understanding. Perseverance, but liked it up
front but it was perseverance. And, at some level,
thank god you’re not this but like the, this guy’s full of shit and I just eventually got
there and won that game, right? So I actually think that if the
world was stripped of money, that I would be dramatically more impactful on society. And the weirdest and only scenario that ever goes through my mind. Ever. Of me not buying the New York Jets. Ever. Ever. Is that somewhere along the line, the chemicals inside tweak just enough to where I become guilted by myself to give up that part of my journey to triple down on the other
part of my journey a/k this. It’s a funny story, somebody
sent me an email yesterday and said they were
disappointed in me for sending the email and creating the contest of asking for the books
to be in the question. And I sat there with the
question for like 20 minutes, I said, “My god, I will
never win this game because people are unable
to see one level deep.” (scoffs) I’m not forcing people to buy that book. I’m putting out a show every single day that is free in a world where plenty of people monetize video content. And you’re more the
welcome not to participate in that part of it and I am
picking 500 other questions to put in there and it’s just interesting that there’s so little breathing room for any kind of commerce to some people in a world where you could
provide dispropotionate upfront value and people
want you to be stuck in the jab, jab, jab, jab world and I’m wired as a jab,
jab, jab, right hook guy. If money was taken out and the game of business was stripped. I would then have less of a
right hook mentality of commerce My right hook would then be to
get people to actually do it. So I’d be like chasing all
of you around and be like, “No, you gotta go do it.” Now, motivation isn’t enough. I actually think the
answer to your question in a long-winded way is I’d be really happy and really successful in
communicating to the world my points of view. – [Voiceover] Love it.

– What has been the
largest or biggest failure you’ve had either in
your business or in life, that’s propelled you forward
towards the most success? Also, I hope to see you next week as I film the #GaryVeeShow with you. Thanks. – That’s a great job, Aaron. Sorry you lost. Great question, love the video. You know I think, you
know, I’ve been lucky. I think the one failure I’ve had was that 2009 to 2011 window
where I was trying to be Gary Vee, ’cause of Crush It!. I was running Wine Library. We started VaynerMedia. Misha was just born. I was trying to do Obsessed TV. I was trying to do the wine
social network, Cork’d. I was trying to do the
social network for developers and designers called Forrst. And I was very stretched thin. I was investing. And so, I learned that I
was trying to definitely put my ass on too many toilets. That’s a Russian translation
for all you Ruskies out there, you know exactly what I’m talking about. And so, I wasn’t able
to balance all of that. And even now, I really, I
feel like I’m starting to take on a lot of stuff. The difference is, I did
a better job up front. There was more selective of the people that I’ve partnered with
on Resy and Faithbox and BRaVe ventures. And this has nothing
to do with the Obsessed or Forrst or Cork’d team. I picked partners that I needed to provide too many things to, besides
capital, and made those promises so, it’s my failure, not theirs. This time around I found
people who had skills that were more similar to mine. I also have dramatically
more infrastructure with VaynerMedia and my team. And so, you know, DRock’s
helped out with Faithbox, you know, and so, you know
Zak has helped out with BRaVe. You know, everybody’s helped
out a little bit here with Resy you know, so there’s,
that’s really it my man. I’ve been very, very, very lucky. I think for the most
part, I think in only, you know, this is the reason
I struggled with yesterday’s question with what I
don’t like about myself. I think there’s something
interesting in the way that I process, that I’m really
getting deeper into myself through this show, through your comments. Just really, really gathering
a lot of pieces right now. And what I’ve realized is wow,
I am really a net net guy. I mean, if you think about all the things that are not working
in my world right now, there’s a ton, there’s a ton
of shit not working out there. Different initiatives,
different departments, a ton. But I can’t help but not
recognize that we’re gonna grow, you know, outrageously this year and be massively successful. And so, there’s probably
tons of flaws with me from yesterday’s question. I’m just not capable of seeing them because in a net net
game, I’m a decent dude. And so, one thing that I
would implore and one thing I would challenge and one thing I would actually want so many of you to shift into is why are you allowing
yourself to look at every small loss along the way? Instead of taking a step back and looking at, minimally, a year. You know, preferably a five year window and say, have you won in that environment? And so, who cares if you, you know how many
investments I’ve lost on? You know, like, in the last two years, you know how many
employees didn’t work out? You know how many flights I took that took up a lot of time
that materialized into nothing? You know how many negative
comments I’ve gotten about this show? You’re allowing yourself, and
this is based on your DNA, so listen, if you need
to go speak to somebody and lay on a couch. If you need to write and express yourself. Find your way to level up your ability to look at things at a net
score versus the minutia from a day to day, week
to week, month to month loss game and I promise you, you will have a happier and more
successful career slash life. – [India] Jay asks, “If you’re
in a wholesale business,

that many others have tried
to do before me & failed. Am I stupid to think
that I’ll be the anomaly? – Daniel, that’s a tough question, because the truth is,
there are some mountains that are very difficult to climb and thesis’s that people
love to think are real, and they’re never able to
really fully get there. I think the anonymous social network space is gonna end up being one of them, I think that brings
out the worst in people and ultimately kills
itself from within itself. That’s one preview to a space
that I’m not bullish on, that I think a lot of people are gonna try to climb that mountain, that said, it just takes one tweak, one turn. You know, there was a lot of industries where people couldn’t
figure out how to win, and then eventually somebody
came along and won that game, and so I think that very
similar to the first answer in this episode, it
comes down to your chops, your skills, your patience,
your infrastructure, and really really really does
come down to your skill set. I really do believe that, you know, anybody can do anything
if they’re good enough, if they’re the first of that thing. I just think that people
have to be very realistic to also understand how special
and rare that actually is.