potential business plan without the financial resources and the inventory, where do you start with funding?” – Damien, this is one of those questions that I like picking for the show, because I’m always scared to be too rude to the audience. You guys are smiling. Okay, now I’m freaked out
that Aton’s doing stuff. Oh, you guys are worried about how much I’m about to thrash Damien? Got it.
– [DRock] A little bit. – Damien, the answer to that
question is very simple. We’re in a bubble of financing right now. There are people that would finance this venture just on idea. It’s happened, people come in with a deck, they have nothing. People give them money for
a piece of the business, and they go on and do it. That’s your only option,
there’s nothing else practical. Any time somebody sets up a question… Do you know how many people have emailed me with the title, “About to Help You Buy
the New York Jets,” or “Gary, Open This Email and You Will Buy the New York Jets,” or “I’m Gonna Help You
Buy the New York Jets,” and the next line is, “Hey
Gary, I’m a fan of your work. I have a billion dollar idea.” Ideas are (bleep).
Everybody’s got an idea. Steve, you have ideas? – [Steve] I have all sorts of ideas. – I have unlimited ideas. If you have the idea that’s nice. If you don’t have the dollars, and if you don’t have the inventory, or even if I have nothing,
and so the only way you do something about
that is go and get dollars from somebody to, I
assume, get the inventory. I don’t understand what the inventory is in this exact question. The reason I’m answering this question is for the entire
VaynerNation to understand that practicality matters, right? Passion, which I’m loaded
with, is great. Right? Ideas, transcend the world, great, agreed. But, in execution, in practicality, is when these things become true. That’s what matters, that’s what the people we all look up to have done. They’ve taken from here,
and they’ve made it happen. That is massively important,
and that is something I push all of you to start
spending some more time on. Question of the day for Episode Nine,

“to use Facebook dark posts?” – Jason, what’s up man?
This is a great question to start Episode 6 with
because it’s a general question that I want everybody to pay attention to. Jason’s asking about Facebook dark posts, you might be thinking about
how to make Instagram work, or the up-and-coming amazing
Pinterest CPC ad platform, or anything, native ads on Outbrain and Taboola and Hexagram. The real answer to this, Jason,
is to become a practitioner. The right price for your ads
is always a moving variable based on supply and demand,
competition, all that jazz. The way to become good at it is to do it. You can go, step one, go
to YouTube and Google, and look up all the information, and figure out how to become
better at Facebook dark posts, read 30 articles on AllFacebook.com about how to be better at Facebook dark posts. You can do all the homework,
but until you apply it, it’s just knowledge, isn’t it? And I love students, but only so much. And so, the answer to
your question, my friend, is very simple: become
educated and execute. That’s how everything works,
for every single answer, on all these issues. To find out the right price,
there is no right price, Jason, the right price is the right
price right this second, because of the supply and demand curve of what you’re trying to apply. If you’re trying to sell furniture, and you’re one of two people buying ads on Facebook dark posts for furniture, your cost is gonna be a better
deal than in three weeks, when five people are there
trying to bid that up. Supply and demand, supply and demand. – [Voiceover] Dawn asks, “Do
you feel it’s still a necessary