How do we take that
same level of experience and put it online? – You know, I think you guys at team Human Cry need to
really think about what people want in a retail store, so
you’ve figured that out, and I think the way you do
it is through a survey monkey or a survey, or some data
of what do people want in an online experience? It’s about delivering
people what they want, where they want it. A lot of times people will
try to impose the old world to the new world, meaning, okay. On our website we’re gonna
make a video for everything, or we’re gonna put a live person app, or we’re gonna put our
toll free number, call net. You know, I and everybody
in this room wants good UI, UX. I want it to be fast. I want to get in and out, and speed matters to me when I online shop more than. It’s funny, I actually
and listen everybody has different behaviors, but
actually this will be fun. Steve, I’m gonna make a statement, and I wanna hear your version of it. Actually, I hate shopping, but if for God, I guess Jets shirt. I’m trying to think, I just
don’t like shopping, but I was about to say, in online shopping, but I can’t even order on like Seamless. Well actually I do order on Seamless. Do you know that I’m not
capable of calling a restaurant and ordering food for myself? That it is literally one
of the three or four things that cripples me the most. If Lizzie just said, can
you call and order dinner? – [Steve] What did
you do before Seamless? – I had somebody else do it My wife prior to that, A.J. prior to that, my parents prior to that, girlfriends. I would just never, I never did it. – [Steve] Was it just you would choke? – It just suffocates me. The notion of being on the
phone to order something suffocates me. Yeah, anyway, Seamless
worked for me, the app. Where I was about to
go was in online stuff I need fast and offline site,
I can schmooze a little bit, but then I realize, no I don’t. I only value speed,
because time is the thing that I like the most. India, do you like shopping? – [India] Yeah, once in awhile I guess. – [Gary] Okay, are your
habits different online than they are in real life? Will you spend 40 minutes
in a store looking at stuff? And will you spend 40
minutes looking at stuff on a website? – No, usually on a website
I know exactly what I want, so I’m going to get it. – [Gary] You’re more surgical. – Yeah, but then shopping in person I’m just kind of like browsing. – [Gary] Do you use
Pinterest or other things in theory that are
getting you there online? – Yeah, Pinterest. Definitely have bought
things because I found them on Pinterest. – That’s where it gets interesting. I think there’s something in there, and that’s where my intuition is. Even though I’m not a
shopper, I understand shoppers which is why I led the
questions, if you paid attention very carefully. I think it comes down to realizing that people wanna
be surgical and execution oriented on your site, and
you as a marketing engine need to be great at creating discovery across the whole web, and then funneling it to surgical execution on your site. That was tremendous advice. – [Voiceover] Andrew asks,
“if you were to tragically die

“to change the name of my
company’s brand Sasquatch Fuel. “Should I change the name to something “that includes the name of our
unique pouch like Omni Fuel?” – Andrew, I think a lot of people that are watching this show are gonna say, “He’s about to go crazy and be like “screw your investors,
stick to your guns.” Truth is I’m a very funny
guy when it comes to names. I think execution is everything, and I think the name is
literally irrelevant. Like, ya know, what did
Google mean to anybody before, ya know, it became something? What did the word Nike mean to anybody before Nike made it happen? Like, my last name is Vaynerchuk, ya know? Like they used to teach you in Hollywood before you build a brand, like
I would’ve been Gary Smith ya know in 1961 if I went
to Hollywood and did this. Like, names don’t mean crap. What you make that name
mean is the real game. And so, ya know, you wanna be a pushover? I’m just kidding. You want to change your name? Great. You want like, you don’t
want to change your name? Great. Bottom line is is your product good? Are you gonna be able to market? I mean, ya know, what’s the other name that he’s considering changing it to? – [India] He said they have a,
their pouch is called Omni– – Yeah, I like Sasquatch better than Omni. Something I remember better than Omni. Like, everything’s Omni. And so yeah, that’s it. That’s all I got. Question of the day.

“could Mercedes build a smartphone?” – Chris, everybody can be
in everybody’s business, if you’re good enough. Could Dion and Bo Jackson play both football and baseball? They could. They were good enough. Could I? Neither. I mean, the answer’s absolutely. Remember, Nintendo started
as a playing card company. Sony, which made televisions, decided to become a major player in the video game space. Microsoft became a major
player in the video game space. Mobile’s going with the watch. The Apple Watch thing’s incredible. Apple as a phone provider
was a brain twist. We just forget, ’cause it just happened. What’s that? You like it? You like the show? DeMayo’s all excited. He never gets excited. So, I think the answer’s yes, but what Mercedes has to do is have the talent internally
to be able to pull it off, but I believe that the internet
is shrinking the middle and infrastructure costs. I don’t know what DRock’s looking at. But, I believe the internet is shrinking the middle and infrastructure costs, which make me believe that anybody can go into anybody’s business, if they have the talent, and so I think that will play itself out. So, I do believe that this’ll
be a good video to make and I’ll enjoy watching it in 15 years. I do believe three to five
to ten major companies in certain genres, as
we see Google going into self-driving cars, and
the question at hand, which is a great question, I’m gonna make some predictions here, and I’m not usually right
with my predictions. I’m a fast adviser, and then I execute. I’m not a great predictor,
but I will say this Nike feels like a company to me that will pull off being in a business that none of us can wrap
our head around right now. I’m going with Nike. I also think Starbucks has
the potential DNA to do it, and then I think somebody rogue and old that we disrespect,
whether it’s IBM or GE, you know, I think
somebody more traditional is going to go into a business
that none of us would expect. And by the way, before I
go into the next question,

“Gary, how do you motivate
teams of remote workers without a payment incentive? So far, positivity and hustle
are not producing results. I think communication
is key, but I’m not sure how to improve it. – Amber, you’re exactly right, and there’s several things
here that are a problem and that you need to address. Amber, number one,
communication is always key. You don’t know how to
address it because you don’t want to address it, my
darling, because it’s very easy to address communication, you create the scenario for communication. What I would do is I would email or text or hit up on G chat,
or however it’s, stack, or whatever the way you guys roll, hit them up and say,
I want to talk to you, DRock, I want to talk to you, Staphon, I wanna talk to you, India,
I wanna talk to you, Davis. Like, that is basically what
you do in that scenario. You create the communication
and then you ask them, hey India, hey India, you’re not executing to the level that I’m
hoping, but I’m gonna blame that on me. What can I do for you to
make you execute better? – That works. – And so, that’s what you need to do. One on one scaleable. If you have employee, two employees, you know what scares me? And you can leave this in the comments, what scares me is, how many employees are we talking about? ‘Cause I’m trying to do it for 500. And I have a funny feeling
you’re not talking about 500. So, this is on you. Matthew Berry here from
ESPN, and you and I

“When you have a new
idea for your business, how long does it take you to implement? Do you run with it? Strategize for a while? Consult with others?” – Laurie, this is really interesting
because I’ve actually lived this now in my 39 and a
half years of my life. I’m getting close to 40, boy
it’s starting to freak with me. Look, there’s been businesses
that I’ve sat on in my mind for such a long time
before they get executed. Years, sometimes, even, as
they marinate and get refined. Then there’s me and
Jerome Jarre have dinner, and literally the next
day there’s Grape Story and we have a talent agency
representing Vine celebrities. So to me they’ve run both of the gamuts. Me and AJ spent nine,
10, 11, 12 months trying to figure out what we were gonna do. Little known fact, before
starting VaynerMedia we were probably on third base on starting a fantasy sports site,
which would have probably been a good idea, or a
deal of the day site, which would have also been a good idea as that was the early days
of Groupon and Living Social. So we picked the wrong
one, but we marinated. Maybe it didn’t come out
as good as we wanted. But we’ll take Vayner
as a consolation prize. Really I think it comes down to the idea, it comes down to the timing. I’ve got ideas that are
running through my head now, bad timing, I’m running too much stuff, I’m doing too many things at once. This whole content team was probably, I don’t know, how long
was I talking to you before we even started? How long was it being flirted about, or was that just in my own mind? – [Steve] Six months, but it was just you and me for like a year. – No I know, but before
it was just me and you, how long was that, like hey Steve, I’m thinking about something? – [Steve] Six months.
– Yeah, it was six months before we literally,
and that probably means 12 months, and Steve started for a year, and then it started rolling
with all the other characters. So I just think it comes down to the idea, but more importantly for me, because I’m always rolling
with ideas, it’s the timing. Am I prepared? Don’t forget, I’ve often
answered that the biggest failures in my business career have been when I’ve bit off more than I can chew. I’m in the process of it right now. FaithBox, Resy, VaynerRSE,
Brave, VaynerMedia, my personal brand, there’s
a lot going on right now and I’m trying to hold up all these balls, and we’ll see what happens. – Hey Gary Vee, it’s your
old friend Nicole Lapin.

to give to clouds versus dirt? Is it based off your
personality and strengths? Example, if you’re gifted
to lead and set the vision, should you spend less time doing the work even though you also like it just as much?” – The clouds and dirt
debate is a super tough one. Obviously for people that follow me, DRock, that was really
just you, take the credit. DRock made an incredible film,
let’s actually link that up right here, or take over, I don’t know what you do these days. It’s just really my thesis
of how I build businesses, how I live life, right? Focus on the big big big
things, but don’t get scared to get your hands dirty,
’cause execution matters. Ideas are shit without the
execution, and vice versa. Don’t play in the middle,
that’s the real concern. And so I think you need a healthy balance. To me, I can give you a good answer here. This is one man’s humble opinion, I’m uncomfortable if you
go 70-30 in any direction. If you’re over-indexing
70 or 30 in any direction, that’s a problem to me. So stick to minimum 70-30 clouds and dirt. Yes, I do think you can map your DNA if you’re a big thinker, big time thinker, finding where I place 70 there, still have the humility
and the practicioner skills to bang out a 30% here. If you don’t think
you’re as big of an idea, you think you’re grinding and
your hustle is a big factor, or there’s an ebb and flow, like sometimes I’m in 70-30 mode, and then I’m in 30-70 mode because the 70 was right and now I have to execute. As a matter of fact, right
now, I feel with VaynerMedia, the last nine months I was 70 execution, but I’m feeling myself moving up to like 90 thinking, 10 execution,
because I need to re-chart the course of the company
because I’m seeing not vulnerabilities,
I’m seeing opportunity, and that puts me on the offense. So I don’t think there’s a
perfect breakdown of clouds and dirt, they just
always need to be in play, and really I don’t think of
them as a day to day basis, I think of them more
holistically as a true commitment both to strategy and
the dirt that you need under your fingernails in execution. Way too many primadonnas right now, I’m the thinker. Think this. – Hey Gary Vee.

and I was just curious
if you ever get sick. Maybe you really are Bionic Man. If you do get sick,
how do you handle that? How do you hustle when you’re sick? Really sick. – Ryan, first of all,
hope you feel better. I mean you look like shit in that video. First of all, big shout
out to Lizzie Vaynerchuk because in the last 11 years
that I’ve been married, I have not been sick. I think that has a lot to do with the fact that Lizzie tries to
get me to wash my hands and the fact that I don’t
have a weird draft coming in like I had in my old apartment, which I think caught me a couple times. I mean… You’re talking to a old
school Eastern European kid who actually thinks that
getting sick and being sick is actually psychology. I think the brain is
the most powerful tool. Like, I know the answer
to this is not true, but I do feel like… I’d be lying if I didn’t
think there’s some way that I’m stopping myself
from getting sick. In the same way that I used
to be able to get myself sick to get out of school,
and I don’t mean like, “Oh, my tummy hurts.” I mean, in this weird, yeah, I’m going somewhere. I’ve never said this out loud. This is actually even
scary to say out loud. I’m so convinced that the
brain is this powerful, I used to be able to create a temperature, and I know that every logical
person, including myself, I literally just said, “Bullshit,” but I saw it. I mean, and sure, sometimes,
I put it up to the lamp and that’s how I did it, but
there was a couple of times where I would just psych my… Even right now, I just started doing it, and my stomach turned a little bit. I’m not kidding! Guys, the brain is a sick thing, so I guess the answer to
the final question is, you don’t hustle when you get sick. In the same way you don’t
hustle when you get sleep. We’ve got that quote card
that did really well, right? That quote where I’m like,
“It’s not what you do, “it’s not how many hours you’re awake, “it’s what you do within them.” I’m thrilled to get six
or seven hours of sleep. I love when people think
I’m a three or four guy. I’ll take eight every night, because in those other 16, I will dominate your face. I love people who sleep
four hours, but chill, and chilling is just not
doing something important for 40 minutes or having a
conversation on the trading floor for 30 minutes about the big game or what the fuck happened
in the Oscars last night? Who gives a shit? Execute, and so, but wait, who did this shit for me, I’m
purely focused on my thing. Some people like 30 minutes
of talking about the Oscars ’cause it breaks up their day. That’s their rest. You do you, but let me say this. When you’re sick or when
you’re sleeping, rest. Your body’s telling you something, and so, like weirdly, maybe I was sick
once in the last 11 years, I was pumped. Let me just say that
again ’cause I don’t know if everybody understood that. I weirdly wish I was
sick one day this year. I would really enjoy the time off. I’d enjoy relaxing, and the kids come. Misha comes home at three, it’d be fun! It’d be fun, but there’s something subconsciously that’s really trying to
not allow me to do that. In a world where I take
a hundred-plus flights, where that place is like, I don’t know… Remember how a couple episodes, I said that the 20- to
30-year old Gary Vee is soft compared to me? That guy did get sick. Now I don’t, and I do think it has a lot
to do with my focus on it, so I do think you can
out-hustle your sickness to some degree, but
when you succumb to it, because at some level, we all do, I think you need to
just relax and enjoy it.

the Radio Shack stores,
but what is the relevance of Sprint? Is Sprint the new Radio Shack?” – Paul, that’s a great question. I don’t know what Sprint’s got in mind for Radio Shack. I think physical retail
stores need to be innovative and have experiences wrapped around them. You’re right. I think there’s a very interesting
point here that if Sprint just puts up Sprint stores and
executes in a Radio Shack way they become the new Radio Shack. If they don’t and they
take a page out of let’s say Barnes and Nobles,
that realized they couldn’t compete with Amazon if it was just books, and made it more of a coffee
shop, place you visited, a community hub, and
they trickled out some sales from that. It all depends on the execution. You are what you are. People are always like, hey, our brand represents this. This is what we have to do. It’s not true. What you do
then becomes your brand, and so the execution
of Sprint over the next 24 months will dictate if they’re the new Radio Shack or they’re the new Sprint retail store 3.0. – [Voiceover] Charles asks,
“How do you hustle faster?”

– Hi Gary, it’s Amanda from here in LA.
– [Gary] Hey Amanda. – My question is, roughly what percentage of your business decisions
are based on a gut feeling versus being backed by actual data? – Oh, that’s a very good question. (laughter) I think all of my strategy is completely intuition, because if you look at my 20 year career, most of it has been guessing, I’d like to think projecting
where the market’s gonna go. And there was no data on what
e-commerce would do in 1996, there was no data on email
marketing when you’re one of the first hundred people
that’s doing email marketing. There was no data on the ROI of Twitter four or five months after Twitter came out and you’re starting to
use it for marketing. There was no data on what
a YouTube show less than a year after YouTube came out
was going to bring in value. There was no data on
what Instagram was gonna bring us in value when
AJ sold Brisk Iced Tea an Instagram campaign 13 days
after Instagram had come out. There was no data around what
Vine celebrities would mean when we started a Vine agency
110 days after Vine came out. So, from a strategy
standpoint, I mean truly I believe that I get
the accolades and have the luxury of doing a show that people actually watch, completely on intuition, because that’s what I have
that other people don’t have. It’s no different than
being great at basketball or being attractive or
all the other good things that can happen in life,
it’s just there, right? It was just always there. And so that’s my X factor. Now, I think that is equally then 50% quantified against data, right? So I make these predictions,
but then to run an actual business, this is where my
practicality gets underestimated. You know, this company grew very quickly, you don’t do that if you
can’t make payroll, right? There’s a lot of practicality
(laughter) that goes into running a business. And so, for me I’ve always thought I was a super 50/50 guy,
obviously my personality and communication style
gets most people’s attention and they bucket me into
that kind of place, but I take enormous pride
out of the fact that, for the first ten years
of my professional career, I didn’t say a single word
to anybody about anything and all I did was execute, and
I’ll be very honest with you, it’s been extremely gratifying to me to shut up all the people that thought, when I was building VaynerMedia that, “Mister Lot of Twitter Followers,” like there was a
substantial amount of buzz when I started VaynerMedia of like, “Oh, “this social media guru thinks
he can build an agency.” And now building one of the biggest and fastest growing agencies of all time and sticking that directly in
their throat feels tremendous. (laughter)
– [Voiceover] Yeah!

– [Voiceover] BlueArcher
ask, “If you could create “or teach your own college
or high school course, “what would the name of the class be “and how would you teach it?” – (laughs) This is a great question. First of all, this is really fun, like I thought all the Instagram photos are just gonna be somebody
holding up a sign, like the rules, I didn’t realize so many people, like that little jab
on the rules, I didn’t, by the way, VaynerNation, you
are not following the rules, like the whole, like, sign
thing is not happening, but let’s do it one more time. Here’s how you get your answer, but obviously ’cause some of you are getting through with
your non-following the rules, the answer is you guys are
all gonna continue to do this, but the whole, like,
imposing me into the photo is phenomenal, didn’t see that coming. Good job with you guys. My course would be called (laughs) Oh my god, this is such a funny thing. I mean, my course would
literally be called “Why You Shouldn’t Have Signed Up “for this Course in the First Place, “taught by Gary Vaynerchuk.” and it would talk about the disconnect between where school is and where the real world is right now, how, I would try to
teach, more than anything, for people not to take my words
and try to regurgitate them. And look, it’s almost what I’m trying, I mean, I’m teaching my course
right now with #AskGaryVee. My big thing here, guys, is, and I raz the VaynerNation
once in a while, so in this short episode,
it feels appropriate. Way too many of you are just
regurgitating what I’m saying instead of actually doing it. Boy, do I love all of you that
hearted up my Hustle picture on Instagram the other day. Let’s put that up. And then when I looked at,
like, seven or eight people, they just see how they were hustling ’cause I keep doing it, I keep, VaynerNation, understand one thing. I take enormous pride in
double checking your actions while you regurgitate my hyperbole. Let me tell you why. It’s not ’cause I’m the best dude ever. It’s because if my fans that spew my stuff aren’t actually acting
on my recommendation, which is putting in the
work, doing the right things, listening to their audience,
working, hustling, trying, doing the right practices, not automating, well then, when people,
like, if you post a photo, regram it, and like, hustle, but you’re playing Call of Duty all day, then all your friends on Instagram, the 97 people are like,
“Well, that’s just a guy “that spews hyperbole because
if you love him so much “but you aren’t doing it, “well then, that just disconnects.” So, one of the main reasons
I’m paying attention to what everybody is doing is because if the people
that are consuming my content and retweeting and pushing out my stuff are not acting on that behavior, that has a chance of hurting me. You know how fun it’s been over
the last four or five months ’cause of the show because
of the zinging that you, many of the people that have
commented on every episode have emailed me and said, “You know what? “I haven’t actually been doing it,” like, I’m talking the talk,
but I’m not walking the walk. That’s been really fun
for me to watch, and so, I forgot the question. Oh, it’s the course, right? (laughs) I mean, look, the course would be, like, listen to everything
I’m gonna tell you about the disconnect between
school and the real world from a marketing business standpoint. I know you could be a lawyer or a doctor, you need to learn that
stuff, I respect that, but from like entrepreneur business stuff and the whole course
would be eight to 12 weeks of me pounding you not to
regurgitate my information, but to act on it. Over here, I’m over here now DRock. You need to act on it. You need to actually execute. You can’t say hustle and then not hustle. You can’t say, and this is the, the hustle part, a lot of you are doing. Here’s the part that really pisses me off. All of you that retweeted
my whole listen to people instead of just talk, you
need to engage, right? And the other thing is a lot of you are engaging with each
other, which is great. I love that, like, 20 of you
become really good friends and retweet each other
and heart everything, but go out there and use
search on Twitter, right? Try different things. Go write articles on Medium. I can’t believe how many of you who are not writing articles on Medium, the one platform that rewards virality to people that have no audience, the far majority of
you, you should be what? We’re hustling Medium every day and I have awareness because it’s giving me
more free awareness. Guys, Medium is a platform that allows you if you write a good story for one of their editors
to put on the home page and all of a sudden, you got a platform and a couple of you have done
it, and we’ve pounded here, and you see me doing it. That’s the part that pisses me off. You see me doing it heavy. Plenty of you have asked the, “Hey, AskGaryVee, why
do you post up on Medium “and not your own blog?” Because it brings me, just so everybody understands, I will never do anything
if it doesn’t bring me either short-term or long-term value, so if I’m doing it, don’t you think you should be paying attention
a little more, the why. And so, my course would be very, (chuckle) bring you back. My course will be very predicated on: Here’s all the advice, but
please don’t be a student. Be a practitioner.