the Nickelodeon 2016 Kids
Choice Awards Orange Carpet. I’ve done over 700 interviews
since I was seven years old and I’ve also been pitching a
scripted TV show concept. Eventually I want to expand
to an online TV network sort of thing so I want your
advice on how to monetize. Where do I go from here and
when can I interview you? – Oh my God!
– That’s amazing. – So Piper I’ll save you a
ton of time let’s do it ASAP. Tell me where you’re at,
get to New York, call me. – That was pretty impressive. – Actually sorry Piper, text me. That was amazing. What do you guys
think about that? – I think that when she talked
about how to monetize the short game is to go for brands, the long-term game would be to continue her hosting on YouTube,
push it on her platforms and maybe even grow it in to
sort of a brand where she has a clothing line.
I mean she’s adorable. She has this red hair that is
different she could do something with that.
– Yep. – Make her own little
network. I mean honestly. – Yeah. – And I also think right now,
it’s not about the ads, the pre-roll ads, it’s about who the
brands who want to work with you and that makes
sense with your brand. – Right. – If you have hover board
sponsor a video no one’s going to care. (crosstalk) Find things that work
with your brand and integrated into your content.
Don’t, you know– – I think I will definitely
have you on the show. You’ll interview me and during
that show I’ll give you much more detailed answers
because it’s really predicated on your situation. I don’t know the
financial situation of your parents’
or your situation. There are so many things, I
hate giving general advice when there’s an opportunity
to give specific advice. Since were going to be
hanging out, I’ll go there. The longer you can wait,
the more you will make if you’ve got the talent. I think that’s a real KPI. I think the other thing is, I
noticed all the things you had there I would aggressively
start looking at musically. I don’t know what you guys are
doing with musically either one of you are on it. But I think that is the absolute
platform of junior high right now and it seems like
that would be a very smart place for you to go. I would continue to be first
mover in new places because I think that you’re at such a
young age were that can be a big, big, big advantage. Supply and demand is different
on musically that it is on Snapchat, Instagram or YouTube. We’ll have specific advice
for you Piper very soon. – That was cool.
– That was cool. – Now you guys.
What do you got? – I was thinking of questions
and I pretty much know all the

– Hey Gary
– Father and son. We have a YouTube channel where we teach people how to
make signs like this. Got over 300 videos. We post 6 videos a week. The name may sound familiar because I got ten signed books from
you on the super eight. About 25 minutes in. You pulled my name and almost
threw it back in the bin but thank you for not. I appreciate that. Thank you for all you do. Our question to you is, We’re all over facebook,
we post to facebook six times a week, and I’m using facebook darkpost so we’re getting really
good reaction there. But we want to grow our brand,
we want to grow our name, grow our audience, what
platform do you think is best to go to next? Our demographic is
somewhere between 45 to 65 years old and woodworkers, obviously people that are interested in woodworking. So you can tell me, tell
us, the next platform that we should go into. That’s really what we’re looking for. Appreciate your time, Gary. Thanks for all the great
stuff, love you man. We’ll see you later.
– Bye Gary. – Bye. – Bye Gary, that was so awesome. That was awesome. What are their names again? – [India] Dave and Eric. – Look, I think when I was looking, India saw me, I was looking
at your YouTube data. Kind of making some assumptions
on your facebook data. I think that everybody, this is great, this is a great question
because I can answer for so many of you. Everybody is looking for the next thing before they’ve really won the last thing. I think there’s a lot of
work to be done, guys. On your, let me give you
a huge piece of advice. I would make those signs. You should, here’s what
I’d like you to do. I’m going to give some real
tangible advice right now. – There’s their channel. – There’s their channel, so
Dave what I’d like you to do is I’d like you to make
these amazing signs for 50 to 100 influencers on YouTube. I want you to make these amazing signs for 50 to 100 of these other
YouTube influences. Look at what you did here, and you just got exposure on a bigger YouTube channel
by asking this question. You’re hacking. I would actually rather you cut down from six episodes a week to three. And take all that energy and time and e-mail out, search here for whatever, the genre you think your world is, and reach out to all these other hundreds of thousands of YouTube providers that are producing great content that might be in your demo. And don’t go from Michell Phan,
with a billion people, go to people that have
100,000 subscribers, 200,000 subscribers, they
haven’t made it big yet, and reach out and say, “Look I’d love to make a sign for your “around your logo for your YouTube show.” They’d be pumped because
this looks incred– I mean these guys are
clearly good at what they do. And so what you need
to do is more collabo. The real thing that people
are missing is collabo. Like, there’s a lot, if I was on DJ Khaled’s
Snapchat right now, I’d be like, big shout
out to my boy Gary Vee. That’s another channel, I would grow 100,000, 200,000 followers in a heartbeat. Ads are great and you
should definitely do them but collabo, collaborations for all of you at home are
very very very important. And I think you are actually making stuff, so you can bring something, a real hand craft work. A bunch of people are going to forget you guys, I don’t care cowboy. But one out of every 50
people that you e-mail is going to say “That’s
cool, I want that.” Then they’re going to give you a shoutout to their 200,000 person, again, cowboy show, sign show, or just kids, it could be anything. And that is going to
get you much better ROI. I would cut down the
shows from six to three, this is actually tremendous advice for so many people. Cut down on the content creation and start working on distribution. Distribution my friends,
collabo and distro. That didn’t work. But collaborations and distribution. You need more awareness. What you did by getting on the show, by grabbing India’s heart was an absolute victory for you. Because there are
absolutely 50, 500 people who are watching right now that are going to subscribe to your channel. Follow you, buy a sign,
or whatever your KPI is. You need more distribution and awareness not more content, not the next platform. Facebook and Youtube is
exactly right for you guys. You just need to change your behavior to respect collaborations. Which are a gateway drug to distribution. You need more awareness within that ecosystem, that’s
what you need to be doing.

would you recommend a white-label video
player or YouTube for media companies looking to monetize video content if you
have an advertising department can get your own sales team to sell pre roll or
integration within your own video player that gives you more flexibility than
what YouTube could based on what your advertisers or partners would want from
the player and that you can justify building a player for a couple hundred
thousand dollars because of a million dollar sponsorship but this sponsorship
wanted these unique things that you didn’t have to do that if you like 99%
of the rest of the world use YouTube type guy lot of people enjoy watching
the show took forever to fuckin sense to

“Will Vimeo ever be able
to successfully compete “with YouTube without running ads? “Or will they keep thriving
as a smaller competitor?” – Malik. Vimeo is a wonderful place. It’s a tremendously interesting
niche place for video. But it doesn’t compete with YouTube. And I don’t see it really
competing with YouTube. Meaning they’re just two
very different things. That’s like saying “Can Hamilton, the Broadway play, “compete with Star Wars?” It depends on what you’re competing on. Can it complete from a quality standpoint and experience standpoint? Absolutely, it’s probably
winning, a la Vimeo. Can it compete on a scale, an impact standpoint and dollar amounts and money-making? Absolutely not. Vimeo’s not built to compete
with YouTube smartly. When David plays Goliath’s game it goes out of business. When David plays David’s game, it wins. And I think Vimeo’s done a very nice job carving out its proper niche
within a video landscape and recognizing it
doesn’t have the dollars, infrastructure, scale, momentum and oomph to compete on YouTube’s
game against YouTube.

“How does the engagement on YouTube “compare to other social platforms? “Is the reward worth the effort?” – Absolutely. YouTube is like literally one of the great platforms of the world in the engagement’s very high,
there’s tons of, matter of fact, I put on my phone, I
won’t take it this time, I just put YouTube finally
at the front of my phone because I’m engaging more in the comments because there’s so much going on there. And thank you so much for everybody who’s watching the show on YouTube. The engagement’s super
worked, I won’t even, who said this? – [India] Rachel.
– Rachel! – [India] I’m sorry Rachel. – Don’t be sorry India. Rachel, come on! What do you mean the engagement? Have you not seen a video on YouTube? Even shit videos have like
three people saying “You suck!” I mean they don’t even waste their time to do that on Twitter. The engagement’s incredible on YouTube. The commenting is bonkers. Videos that do well get tens of thousands of people saying things. Maybe YouTube’s the best engagement platform on the internet. I mean, Rachel. Sorry Rach.

“What’s the next big move for YouTube “to keep its content
creators from switching over “if Facebook starts
sharing its revenue too?” – I don’t think there’s a
move for it being either/or, I think all YouTube stars will be on both. And I think in two
years, there’ll be people that come from Facebook and, I’m actually thinking about
betting more on YouTube lately, in a weird way. And I feel like, and DRock
made a face, it’s because, you know, I feel like I understand what I wanna do rhythm-wise in Facebook, and like from an ad-targeting
and from a content standpoint, and like, I’m like, huh,
you know, YouTube’s easy. There’s a lot of people
who’ve already achieved it. It’s like this wonderful
gal who I met in LA that you guys are gonna talk
to about the Facebook group, she’s been jamming on it for seven years. That’s established. Like, it’s actually fun to
go into something established ’cause there’s some sort of blueprint and you can just jam on it. So I think that YouTube will lose some of its
stars to sharing on Facebook because it’s about reach. The reason YouTube stars
like being on television, even though they’re digital natives, is it’s just more awareness. Like, if you’re a YouTube
star, that’s what you want. Like, you want more people
watching you. Right? And there are a lot of
eyeballs on Facebook, and when these YouTube stars stop getting romantic
about YouTube and being sad and realize how targeted they can be in who they reach on Facebook, they will be a-coming. And so it’s not gonna be
about what they can do, and look, then you get
into a networks war. Like, the platforms are
becoming the networks. The internet is the whole pipe, and then there’s the
platforms that are networks. So imagine YouTube and Facebook and Snapchat like NBC, Fox, and CBS. You can do something about it, YouTube. You’re gonna have to pay, shmooty-pie, you know, a drillion
dollars to stay exclusive. So that’s gonna be very interesting. I know it’s PewDiePie and I’m havin’ fun.

Should I focus on Youtube,
Facebook video, or both? – Buzzer, this is interesting. We’re in a very interesting
time with now with Youtube– – That’s his name? – That’s a name, Dad. But it’s probably a screen name. Buzzer, it’s a very
interesting time right now. I think Youtube and
Facebook Video are both the two dominant platforms. But I think six or seven months ago, DRock, we okay with the sound? I know it’s windy. – [DRock] Yeah. – We’ll just go with it. I think that. By the way, I am so pumped. The #AskGaryVee Show
audience is not ready for all this craziness. – No? – I think, show AJ, show AJ real quick. Let’s say hi to AJ. Aj’s got his drone. – [AJ] I’ve got problems with the drone. – [Gary] The drone’s broken?
– [AJ] I want DRock. I need DRock’s help. – [Gary] Alright, we’re almost done. We’re doing a quick
#AskGaryVee episode with Dad. – [AJ] Real quick. – Go ahead. – [AJ] It says the controller’s
disconnected to the camera? Do you think it’s because
we turned on the app before we synced the two, like. – [DRock] And you turned it
off and turned it back on? – [AJ] Yeah, we tried a lot of that. – Alright DRock let’s bang this out. This is black and white right now, AJ. – [AJ] I know. – [D-Rock] That’s fine. – There’s gonna be a lot of
black and white in this episode. – [DRock] First thing. – [AJ] First thing. – Buzz, I think that Facebook Video is grossly underestimated, I think that YouTube’s obviously
the established leader, but I think Facebook’s incredible Andy and I have been
doing enormous amounts of testing on audiences. Right now we’re running a ton. So many of you have watched the USC video if you haven’t, watch it here. Link it up, over my dad’s face. – [DRock] Yep. – And so, I think it’s
incredibly effective. There’s nothing like Facebook targeting. And I think, both, the answer’s both. I think both really matter. I can say that, you know,
eating our own dog food, Andy, we’re really focusing
on Facebook right now. We have an understanding
of what YouTube’s all about but the targeting is just
incredible on Facebook. So the answer’s both, brother. Focus on both. Let’s move on. – [Voiceover] John asks,
“What’s one question “you get asked all the time
that you can’t stand answering?”

on the #AskGaryVee Show. – This is amazing. – Gary who? – Follow him, mother [bleep]! Hey Gary, it’s Matthias
Schaudig aka @mschaudig here from Germany. Just got a quick question. I just thought up my new
YouTube channel and blog and I’m putting out content
in German and English. How would you manage multilingual
content in social media? Thanks for your answer. – Do it again, the wink is amazing. Do it again ’cause I really enjoyed it. – To begin the whole– – Yeah, the beginning I didn’t fully get. – [Matthias] Yo bro, it’s your
opportunity to ask a question on the #AskGaryVee Show. – Gary who? – [Matthias] Follow him, mother [bleep]! (laughter) – Amazing. Matthias had an amazing, amazing video. Big ups to you, I’m glad to
give you some exposure in here. Make sure you leave a
comment in Facebook as well to like get more fans out of this ’cause clearly you’ve
got a nice buzz going. Not buzz like alcoholic, I mean, like, not buzz like I drink wine all the time when you’re not looking! (laughter) I mean, I mean, buzz like
you got some good energy. Look, I think, I think
you know to handle this better than I do. There’s certain questions
that come along the show that the truth is, I’m
not a practitioner in, I haven’t managed, I
mean our brands have and I would say the one thing
that I would think a lot about is if you’re handling
them in two languages, really use the capabilities
of Facebook specifically that allow you to only
target people that are, you know, German speaking with the content and then only English speaking. Huge opportunity there. Obviously English is a universal language at a lot of places at this point so there’s something to
think about there but I think it’s the targeting capabilities and with Instagram getting
Facebook’s targeting capabilities late this year, I think
you’ll have a chance where you’re able to segment properly and plan where your content’s going by language and region. And I think that’s super important and so I would say that it’s the organized planning upfront of the distribution of the content that you have more flexibility
around in today’s world that you should take full advantage of. There’s a lot of platforms that you can’t, Pinterest, Twitter, things of that nature and there I think you’re
just doing your thing. I’ve seen a ton of people manage both. I’m a big fan of something
with brands here talk called Spanglish, you know,
which is like Spanish English. I’m very intrigued by some
of the work we’ve done for Latino brands where we
start a sentence in a Tweet in Spanish and then finish it in English. Have you tried the
German English play yet? Where you actually are putting out content that has both languages in it. In the post and the copy
hack a little bit there. I think I just gave a lot of people a good little nugget there. I think that will work. I think you’ll see a real
over-indexing opportunity there, especially with the youth who
are playing in both languages and who grew up in
households where, like I did, with Russian and English. You start a sentence in Russian and you finish it in English. That’s how a bilingual works and I think you should play with that.

– Andrew asks “Do you plan
on embedding Facebook videos on your website instead of
YouTube videos, and is it more beneficial to do so if
you’re not monetizing?” – Andrew I’m a big fan of Facebook video, hence the whole rant here early on. We put it up on YouTube
and I clearly just threw my right hook to Facebook. Funny thing about me is, my actions always speak
to where my strategy is. That’s an interesting
insight I care less about the perception of having 20,
50, 100,000 views on Youtube than I do about getting
the Facebook virality that that ecosystem creates. I’m a big fan of it because
the truth is the virality that Facebook allows you is
greater than the virality that YouTube allows you. And I think when you’re
not monetizing virality, the ability for it to get
shared and new people to see it, the VaynerNation just
helped me so much and I asked for even more, I want people
to see this because I believe it’s a good piece of content
for me to be a first look at me because it’s really an
essence of who I am. It’s a good first look, it’s a
good first impression for me. It’s also very well produced. I’m interested in people seeing it. And right now, Facebook
feels like the right place to send those people so yes,
I would be and I recommend and I think you should,
everybody should be very serious about embedding Facebook
videos into their pages in lieu of YouTube at least
for nothing else than context. You may want to go back to
YouTube for whatever rationale because it’s a very important
and very powerful platform as well you may be going into
the new subscription product they have maybe a million
different things and reasons to do it but here’s
what I don’t understand. You know what you’re getting
from Youtube from last decade. By not tasting what Facebook
could be bringing to you is just a mistake in overall strategy. – Hi Gary Lori Greiner
here from “Shark Tank.”

– Gary, it’s magician and
corporate entertainer, David Ranalli here. What’s the deal with
Facebook’s video push? Do you think they’re going
to become a monetized video platform? And what does that mean
for people who are starting a YouTube show in the
coming weeks like I am? Thanks. – David, it means that, first of all, to answer your question, yes, it means for people
starting YouTube shows, they should seriously
start considering starting Facebook shows. Now that is people that
actually have money, right? Because where Facebook
video gets really valuable is when you start spending
$200 to $500 a day targeting audiences because
you can target at a level we’ve never seen before. And so you know, look, I
think Facebook is a massive, it’s already a massive
competitor to YouTube. YouTube should actually be concerned when you layer the data. Listen, I keep yelling about this. The data, the data. The data that Facebook
sits on top that allows you to target against creates
an ultimate machine. And you know, I’m spending a ton of time, I’m looking at Andy. No I’m not, I thought that was Andy. I’m trying to look at
Andy K right now, my team, who grows audience with me, and Facebook video is at
the top, the tippy top of our concern. And I think now that
they’re showing view count and now that they’re
embedded, one of the reasons I like using YouTube is it
shows perception is reality, how many views. It builds brand. Now that I can do the
same thing with Facebook, my intentions are to
maybe even switch some… If you ask me if my primary
embed was Facebook video over YouTube video six months from today on Gary Vaynerchuk business
videos, I would say yes. Think about that. So it’s a huge, huge deal. It also, I think, competition
breeds innovation. And so I’m excited because
I think YouTube gets scared a little bit here. Google gets scared a little bit here, and we’ll actually see
better quality innovation come out of YouTube because
they’ve been pretty stale for a half decade in a lot of ways. And I think that they’re
going to both push each other. Now you’ve got live streaming video. Video is king, and we’re living some of the picture revolution, right, Instagram at the forefront. But I think video still
has a long way to go, and we’re living through
it, and I just think there’s more upside, more
in both categories actually. But I think Facebook
video is probably grossly underestimated by the far majority of this audience right now. I think the upside is enormous. I myself am paying a
ton of attention to it. You know what that speaks. – [Voiceover] Michelle
asks, “What’s your take