This is Tyler.
I work at Luxe. I know you invested in them. I hope it’s going well for you. My question for you is
I turn 21 in exactly a month, on October 29, what wines do you recommend for a
beginning wine drinker? Thank you so much. – First of all Tyler,
send me your address Gary@VaynerMedia.com,
(clicks tongue), I’m gonna send
you something on me. I’m a big fan of New Zealand
Sauvignon Blanc’s, German Rieslings that are
have a hint of sweetness, mainly dry but a hint of
sweetness and Beaujolais and Grenache based red wines that are little bit more
palpable not as tannic, a little more fruit, a little
lighter on the red wine side. As a matter of fact,
you know what? Guys, let’s do this. This will be fun. In Facebook and YouTube,
let’s put a link to four starter wines for all the 21-year-olds,
I’ll link ’em from Wine Library, make sure I do that ’cause we’ll
forget after this and we have a bad track record, actually,
Staphon sucked at that. I think Tyler will come through. I’ll put four little links in
Facebook and YouTube for all of you in those categories I just
mentioned or I’ll actually look through Wine Library’s inventory right now and see if
anything else stands out. – [Eliot] Cool.
– Yep. – Next question is from Jessica.
– Jessica.

“how many do you have and
still stay productive “the next day?” – Phillip I don’t drink that much. Though it’s funny I actually
said this the other day in a conversation about my life which was I don’t think I
would’ve ever drank alcohol, just like a lot of people
reacted to the fact that on the show the other day, or somewhere. DailyVee or whatever
I said that you know I’ve never done any drugs, I’ve never even smoked a cigarette. I don’t think I would’ve
ever drank alcohol. I didn’t have my first
beer until I was 19. And I probably drank like 20 of them. Like I used to, talk about
milking a beer at a party. Like when you were 20. My shit was like not warm,
it was like a hot spring. Like I don’t really love alcohol. I learned to love wine. I weirdly started liking
really well made mixed drinks. Like the bartender culture
of New York helped that. So like bourbon, things of that nature. But I don’t love alcohol. What was the question? How many drink? You know what actually does get me drunk? The last few times I’ve been drunk. Sake. I love sushi so much. It’s in such little portions and usually when I have
sushi, for some weird reason it’s usually a Friday or Saturday night and I’m usually with Lizzie
or very close friends so I’m more relaxed and I go. And sake gets me twisted. But besides that I don’t know. By the way, right now
I’m on a hardcore diet. I don’t know if you guys have noticed but I’ve lost a good 5 pounds
in the last three weeks. Have you noticed a little bit India? – Yeah. – Thank you. And so yeah I really have
to say that nothing really gets me excited about drinking alcohol. It’s not really something
that’s part of my culture so I’ll drink a glass of wine or two when I’m not in this hardcore diet stuff. And it’s super easy to be productive because I grew up. From 22 to 30 I was
tasting 100 wines a day. My tolerance is stunningly
through the roof because of that. So yeah that’s it. – It’s probably also
stemmed from drinks meeting,

wager Patriots are taking on your jets
today and I’ll betcha magnum of double back versus a bottle of your choosing to
my Patriots even with just my old backup quarterback playing him take down Ryan
Fitzpatrick and his beard next question for do you think there’s a tipping point
for Washington wines where the general population will realize what the wine
world news and that is that you can get better value better wine from washington
than you can from Napa go Patriots lot of fun drew let them play through so
what now the video can pop up while I’m on or not can have a cookout good so
true listen first of all thank you for
allowing me to win that bet expect to get that wine India ki work with the
mail to make sure I get that drink it on this show drew to give you one more shot
up exactly you make wonderful wine you can go back to 2001 a show of six at
like eight nine ten I’ve been a long huge advocate of Washington State waste
Unwin is is got a lot of ties to the world you know what drew I think much
like things in business I’m gonna take this into a business environment like I
think that what will tip Washington State wines are the same things that
tipped let you sit and talk about it took Ashton Kutcher going on Twitter and
challenging CNN to see who would be the first person to a million followers to
tip Twitter mainstream I believe what college did over november december
tipped it because I was affected by Mike Okri if he’s the biggest mean and he’s
doing stuff that’s in my genre and the date I’ve been seeing the last six
months that snapshots agent up this is what it takes like this is the
mainstream time and I go and I’m sure anybody’s watching marketing as I’ve
gone 10,000 marketers have gone and the just and then they’ve got groups under
them and so does tipping points Khalid for snapshot to go mainstream you know
we’ve been yelling about it for two years but he denied my actions have been
affected by that Russia India and Twitter and Washington State much like
the tasting in california where the Californian wines and 78 bpm the French wines and there was one
writer from time magazine Toronto remember exactly what it was that
covered it and everybody in america new W Washington State wine that comes along
that’s twenty bucks 15 bucks 80 bucks will do something President Obama could
have had a Washington state wine and everybody raved about it I know we did
but but likes but not just ronald reagan put one shoe California wanted to become
a cultural phenomenon like the next president could do it and for some
reason habits more likely a Kardashian could fall in love with the Washington
State wine and that becomes it there just a million things are you know digital million
things that they can come in many different directions but it’s gonna take
a pop culture moment drew for it to cross over something that everybody
knows about Counting Crows a in the wine world must read for years and just
started happening so it’s going to take something like that something that a
left field that we probably can’t think of just like it happens but I don’t
think anybody was thinking that a fifteen year deejay and hip-hop was
gonna be the person that kind of started changing the direction of a platform
that already had a hundred twenty-five million active monthly users that small
thing with Washington State they’ve been making great wines for twenty years but
it’s a pop-culture meme to get a gun if you look at Gary I’m 13 and raiding a
non-fiction book where do I start with

what wine will Henrik Lundqvist drink from the Stanley Cup when
the Rangers win it this year, and will I be on hand to
provide proper service? – That’s an amazing question. Josh, great question, brother. 1994 Rangers winning the cup is one of the great days of my life. It was my first professional
championship, so, but once my teams win, I stop caring, but I do have an amazing
place in my heart. I hate being a bandwagon fan, but I was watching the Rangers
in the last couple years making their late runs in the season. Good to see you’re a
massively passionate fan. Clearly, this was a fun way to end it. Two things, no my prediction
is you will not be on hand because there’ll be an
emergency in your business and you know the somm life, and you’ll have to be there. So you’re gonna miss it. Sorry about that. And I think Henrik’s gonna go with Brazilian sparkling wine. I know that’s a left field kind of thing, but I’m very bullish on the Brazilian
sparkling wine phenomenon. I also find Henrik
extremely attractive which is Henrik married? Can somebody check? I don’t think he is, right? Can you Google that real quick before I get myself in trouble here? But I can punchline this last answer because I think if Henrik is single, I find myself believing that
he’s spending time in Brazil and having fun where he discovered
Brazilian sparkling wine and that is why he is
drinking it from the Cup. You would have been there. You were supposed to be there. – [Steve] Yeah, he’s definitely married. – He’s married, cool. So, the different rationale
to why he discovered his dear friends who are Brazilians introduced the sparkling wine to him, and that’s why he’s gonna do it. The reason I wanted to say that is I really do believe
Brazilian sparkling wine over the next 20, 30 years is
a very interesting category that nobody’s talking
about in the wine world. Episode 160,

– Hi, I’m Jane Lopes. I’m a sommelier at Eleven Madison Park. My question for Gary is with all the recent press on sommeliers in the last few years, what do you think that’s
gonna do to the industry for consumers, for wine, for restaurants. Is it ultimately a good or a bad thing? – Kind of similar to the last question. Kind of similar to the
last question, Jane. I’ll just, it is what it
is, the serendipity of it. I think it’s a good and a bad thing. I think it comes down to you, Jane, and all the other people. With greater power and leverage… Money and exposure. I do not believe that money
and fame change anybody. I think it just exposes who
that person actually is. So, do I think more
exposure around you, Jane, and all the other, your
cast mates on this show, is good, bad, or indifferent
for the end consumer? I think it comes down to you guys. So Jane, you might be
awesome about it, right? You may have a bunch of young people, 16-year-olds in New York,
going to the kind of place that you work at, you know,
may ask you a question and look up to you and say, “I wanna be like you one day.” And you could be encouraging, or you could be a jerk about it, right? Like, it’s like, it’s just how you play this newfound exposure fame leverage, people looking at you differently, and so if you say that, “Oh my God, “now I’m important,” and
you become more douchey, like that has happened
in so many industries, art, music, wine, food, well then that’s bad for the consumer because now we’re suppressing people. If you take your found leverage and you encourage people
and you use it to teach them about different wines and you get people to start drinking chinion
from the Loire Valley like my agenda was, or Portugese wines or all this amazing thing? Well then you’re doing a
great thing for the consumer because the more different
kinds of wines they taste, the more they’re gonna
appreciate this incredible thing that we’re all passionate about. So, I think it comes down
to the individual somm. And so there’s six, right? So right, so two of you
may be incredible about it, three of you might be average about it, one of you might be a jerk about it, and then that’s what the net
score is for the end consumer. – [Steve] Great, last one

I work for Lauber Imports in New York, and I am a master sommelier hopeful. I wanted to know your opinion on the future of the master sommelier in reference to the proliferation of social media, bloggers, powerful wine
critics, et cetera. – Great question, Dana. Dana, I think much of what’s
going on in this episode? Things have their moments, and right now, because of the movie and because of this show coming out, like people are paying
more attention to somms, and I think you’ll have more
people get into the game. We have way more. I run into somms and people that are aspiring to be
master somms all the time because a lot of them started
watching Wine Library TV when they were in high school or college which makes me feel very old. Getting on the 10 year anniversary
of the show in February which is insane. And so I think that, I think there’s gonna be a moment here for the next 36 to 60 months that it’s gonna be cool
and respected more. I mean look, if you were a
chef in the 1970s or 80s, you were the help in America. Now you’re a celebrity. So I think there’s gonna
be an amazing opportunity. I think the bloggers and
the social media things and things of that nature are just gonna amplify the awareness of somms. I think somms have a lot of
opportunity to review wines. One thing I wanna do, as a matter of fact leave in the comments
if you wanna do this. I wanna start sending somms
wines from Wine Library and have them review on
the hundred point scale and using those. I think their opinions matter quite a bit, and so I’m looking for more
democratization at Wine Library on shelf talkers, not
just Parker, Spectator, ya know Galloni or me. I want like somm of X, Y, Z establishment. So I think that’s one thing
that I think you’ll see more of. So I think there’s gonna
be a nice half decade here of more money for you guys and gals for events and private
tastings and, you know. When I was doing Wine Library, and I was doing private
tastings for people, I was the help. Like, I was a retail store owner that I would come to your
house and I would pour. I’m a bartender, right? And yes, I gave my thoughts a little bit. When I became Wine Library TV Gary, people paid me $5000
to come to their house and be the star. It was just a little bit of a shift of exposure and repositioning. No different than Bobby Flay compared to the best chef
in 1970 in New York City. Help versus celebrity. I think master somms are about to go through a really nice half decade. – [Steve] Alright, next
we have Jane Lopes.

sommelier of the University Club. My question for you today is if you could be a sommelier at any restaurant in New York City, which one would it be and why? – [Gary] Great question.
– Have a great day! Bye. – Oh, great great question. My choice would be Shake Shack, and… (laughs) You like that? – [Steve] I love that.
– Thank you. And here’s the reason. I would take it very seriously. I would pair with the chicken dogs and the cheeseburgers obviously and all the other things, and I would put out a ton of content. I would really push Danny
to like put the pairings on the menu for the cheeseburger and the hot dogs and different
things of that nature. The chili, you could do some
incredible stuff with that. And the reason I’d want to do that is ’cause that’s mass appeal. My passion for wine is
to get as many people to drink it as possible, and if the place where I
think I could move the needle and bring people that are
not in our amazing world together and caring about this product would be Shake Shack. It’s that scale. There’s a lot of locations. There’s tons of asses on those
seats on an every day basis, and if I can get people to realize that great wine can be casual, that would be very, very powerful, and I think I could have
a lot of fun with it. I tend to be reverent in the wine space. I think that brand is, but it’s clearly premium fast food, and I think that’s the right spot, and so I think a very serious wine program at Shake Shack has enormous potential to really change wine
culture in New York City and the world, and I
think that’s very powerful and important and that’s what I would wanna be associated with.

Given that wine is currently marketed relative to other alcohols
like beer, liquors, what if the wine industry
changed the conversation to market wine as a food? Food culture is huge right now, and what if we got people to think about wine more as a food rather
than just another alcohol? – Great question, Morgan? – Morgan. – Morgan, great question. I think that’s a really smart thought. I think you’re barking up the right tree in general, in marketing, and I’m gonna try to make
the show very valuable to everybody that watches it and I know a lot of you
are not wine enthusiasts so I’ll go very business on it. Using Morgan’s main theme, I’m a big believer that
you need to market things, the value prop of things, differently and look for white spaces. A bottled water company, you’re always talking about hydration and thirst and things of that nature but maybe you start thinking about it for like how water’s
powerful for the brain. You gotta find white spaces
that bring value props to other products and so if you start thinking about
this like a food product, it might change the way
people think about it. A lot more people eat food than drink wine so I think it opens up the category. I think the problem is, and I’ve thought about this for 20 years, I don’t think you can pull it off. I don’t think you can get
people to really understand that a beverage is a food
or thinking about it. You can make ’em take it
more seriously a la coffee, a la wine, you see what’s going on in brown spirits right now. We can make them, you know, think about wine in a more complicated way and a more perplex way. The problem is, that’s
where I think wine is. I think people actually think about wine more carefully than they think about food which is, in essence, your point, right? If we can make people
less intimidated about it and think of it as a more casual, as a standard within food. I mean, the way the wine
business wants you to think is that this is always at
the table when you’re eating because then you’ve created more occasions to use the product and away you go. So I think it’s the right thought. I think it’s a farfetched dream to think that you can get
people to really think about it in a way that it’s mandatory
to as many use cases as we do with food which is
really the holy grail of that but the interesting part of the question for everybody here is whatever you sell, whatever services you have, if you can make them think about it in a way that brings more value, for example, with VaynerMedia, I make people realize that our machine, our process works for anything, not just selling stuff, but
getting somebody elected, right? Getting donations from a nonprofit. Like the machine can
actually create any awareness around anything that can
create a business result or an end result of your choice. And so, that’s everybody’s job in here. Like, how do you get people to think about your products in a different way? This, this used to be
something you wore, right? Like it was a functional item. You had tennis shoes, unbranded, and then over time people came along and started branding it and it went into a
fashion statement, right? And now it’s a collector’s item. There’s a lot of sneakers being bought to put on a shelf and then trade. Now you’ve got the tennis sneaker in a 40 year window going
from just being a utility to play sports, or run, or what have you, to them being a fashion category play, and now a collector’s category play. Three sections, hence why
we sell a lot more sneakers in society today than we used to. That’s a real life example. That was good, I was happy with that. Alright, let’s move on. Back to the punchline on that, ’cause I wanna make my final point cause I didn’t see the
whole thing through. Somebody had to think
in the 70s and 60s like, “Wait a minute, these tennis
shoes can be fashion items.” Like, for example, right now, I’m collecting all the like merchandise and ancillary things
around Facebook, Instagram, and Snapchat and putting
them away as collectibles ’cause I think they’re
gonna be worth money because I think that’s pop culture. So I think like a Snapchat pillow that they made like three
years ago, right now, is not worth that much on Ebay but I think is worth 500
bucks 17 years from now. You have to project,
like, the selfie stick. Can there be a brand that’s created that’s a Beats by Dre like
thing for the selfie stick? That’s how I’m projecting, got it? So, when I say the sneaker, you may think, well I sell posters. Well what other use cases can there be? Like, you gotta project. – Good stuff, Yannick.

“How do you define value
wine and what are a couple “of your favorites?” – The way I define value
wine is by tasting it. I have a great palate, a deeply
knowledgeable wine palate at this point I like to say so myself. But this answer’s for
anybody who’s into wine. When I taste something that I know tastes a hell of a lot better
than what I paid for it, it’s obvious to me, it’s very obvious. The Chocolate Box that we’re
selling today on Wine Library, big push, actually here comes right hook. Put the big label here
and link it up Staphon in Facebook and YouTube,
guys you should buy this wine it’s $13.88, it
tastes like it’s a $35 wine, the end, that’s value. So to me when I taste, you
know it’s like that senator who said when they were
defining pornography on the internet on Capitol Hill
and he was like I don’t know how to define it but when I see it I know what pornography is. I can’t fully define it for
you but the second I taste it, because I have context, that
scale, I know what it is. And so to me the thing that
you should be thinking about is tasting wines, if you
like them and you feel good about what you paid for it. I’ll give you a couple fun facts. So I gave you the Chocolate Box, I would say Portugal’s a great region to try a lot of value for sure. The Italian reds, there’s a
ton of value in non chianti’s, non Tuscany, non Piedmont,
there’s a lot of other stuff. But just try a lot of wines in the $8 to $15 range. It’s an incredible sweet
spot, there’s a ton of wine. And Stunwin why don’t we take this answer and this question and write an article on GaryVaynerchuk.com of
my eight, uh let’s do this, my 11 favorite wines at $11 and under. And then we’ll link it to this
and we’ll catch up with it. That was actually fun, a little
more wine once in awhile. I predicted the Jets to be
10 and six in last episode.

– Hey, Gary Vaynerchuk, on holiday so I’ve got a question for you. What have you learned from WineDeals, you Instagram account, the best place to buy wine in America? Link me up here. What have you learnt from you
WineDeals Instagram account that small wineries can still use to make a buck on Instagram? Cheers. – Good job, Vineyard Paul. – [Paul] Hey, Gary Vaynerchuk, on holiday so I’ve got a question for you. – Oh, that was on loop? – [Steve] Yeah. – That’s cool. Does it loop? Oh, yeah, yeah, on desktop, I, yeah. Vineyard Paul, great question. I’ve learned what I thought
with creating WineDeals, the greatest place on
Instagram to buy wine, which is people are
disproportionately paying attention to Instagram, plus Instagram has built-in word of mouth functionality. People, by habit, when they
see something on Instagram that they think somebody else is going to be interested in, tag their
friends in the comments. They leave a comment with
that person’s user handle, because everybody’s paying
attention to Instagram, they’re seeing that alert, then they are then checking it out. I have not seen anything work like this since early e-mail, and early Twitter. I’m sorry, this is very early
e-mail, very early Twitter, where anybody who’s on the platform is disproportionately paying
attention to the platform, in a way that creates
aggressive word of mouth infrastructure, so we’re
selling a lot of wine, we haven’t even taken it that serious. Steve, you’re about to get
really, really in there, you know, we’re kind of
in the Summer months, which is fun, but now, here we are, as I start seeing, you know, it’s funny, when I start seeing leaves go orange and, you know, all that stuff,
like, that’s when I know it’s time for money, right, because I came from retail,
and the fourth quarter is what, I mean, literally, this day. I’m gonna literally get goosebumps. This exact day for me, the
day I stopped going to school, was the greatest day of my life, because it was the day that shit was about to get serious at Wine Library, because we’re about to do a lot of sales in these next 16 to 20
weeks, and football, and no school. I mean, just like the best. So, as much as I love running VaynerMedia, and as much as this is gonna
be a much bigger company, and as much as this is awesome, I’m still a merchant at heart, and I, as, I’m fired up to,
you know, here, today, and ready to go, but I can’t lie, a little extra kicker,
because I love selling stuff and, even last night,
with Brandon, I’m like, here we go, like, I’m just so pumped for this Saturday. I had an interesting Instagram cutpost a couple days ago about
this upcoming Saturday in the store, I’ve got
surprise gifts for people, they’re going to see
Brandon, I won’t be there, don’t wanna fool anybody, and so, Vineyard Paul, I think
that people’s attention is on this platform and that you need to be storytelling on it, and
I do think it’s a tremendous, direct response, selling
right hook platform, and WineDeals, as many of you guys know, is straight right hooks. It’s three wine offers
are discount prices, and, buy, the end, like, there’s no thrills, you know, clever, Instagram-like pictures, to the best of our ability, and,
but it’s the wine. So the attention graph is real, people’s word of mouth
infrastructure is real, and we’re picking up a lot of
customers, it’s going well.