– Yo, yo, what’s up Gary? Cory Gregory here just
pulled up to the gym, wake your ass up 4 AM. That’s what you get when you
add right here Cory G Fitness on Snapchat so here’s my question. I’m a serial
fitness entrepreneur. I’ve been to businesses since
I was 20 years old so it’s going on 18 years now and I love it. I’m known for on
Snapchat showing that daily accountability, that wake
your ass up and it’s nonstop. I’m also known for content in my
space but I’ve never had like a personal video guy that just
followed me around like DRock. Tell me the difference it means to your business to
have a guy like that. I think I already know that the
answer but I’m thinking about taking that next step in truly
having somebody capture what it’s taken me to do what
I’ve done in my career. And I’ll end with this we will
be friends so I’ll see you soon. Thanks. – Corey, I think it comes
down to if you’ve got something interesting to say or if the
content’s interesting it has an impact ’cause the
storytelling is good. You know, as great as DRock is
at cinematography or editing or Tyler or Dunk or Staphon or
fucking Steven Spielberg if the subject matter isn’t good,
it won’t have upside. Even us and I think nobody’s
living a more fast-paced, serendipitous for creative
content opportunity than I am but look you know
it’s a repetitive grind. It’s a challenge for these guys to edit and make
a creative storytelling. We’re starting to interview
people within the organization we have to mix it up because the
fact of the matter is a lot of our lives take on a similar
cadence and so doing something daily you know
people like Casey and other people that
do it extremely well. They look for the story,
they create the story, I’m not doing that. I’m documenting over creating
and so I want to show that grind but dude there’s only so many
times you can yell at us at 4 AM and saying let’s go. You know, and so I think,
I think the impact on your business and your career and
your brand will be that if you’ve got chops, if you’re
actually interesting enough, if there’s things going on
especially if they’re not fabricated or created for that
scenario and they’re authentic more people will be
interested in what you’ve got. You create a wider net, you get an opportunity
then to speak to them. I mean some of the vlog, the
vlogging we’re doing allows more people to get into my ecosystem
and allows me to drill home the four or five things that
I feel passionate about telling the world because
I want them to win. I think if, you know, if
you’re there to sell products or supplements or magazine covers
if I was here for selling you know VaynerMedia or selling wine
or my book I think that they would have less upside. So I also think not only is the
storytelling matter but what is the, what is the, thing you
are trying to accomplish really matters in the
scenario vlogging. I think Casey for example and
I have a lot of love for him generally just is a filmmaker
and wants to tell stories. That’s why it does well. Gonna be a lot of people that
vlog that aren’t gonna do well ’cause they suck. – [Dunk] Next
question from Joshua.

“most marketable but
isn’t monetizing it yet?” – Oh, that’s a great question. Who is the most monetizable
celebrity or athlete right now who’s under monetizing? Okay so I don’t know the answer
because I don’t really dig too deep into that world. I mean I know but I don’t know. And I don’t like talking about
things I don’t know but I’m a give a very smart answer. I believe on looks and charisma
it is somebody who’s an athlete that is not a star player. So what I mean by that is
I believe that, well look, Chris Humphries, right? He’s a very solid, gutsy
rebounding NBA player but he became dramatically more famous
and could monetize because Kim Kardashian and him
dated and they actually got married for four minutes. I think that that’s a good comp. I think there’s a stunningly
handsome or beautiful man or woman who’s an athlete who’s
not the star of their team who either is gorgeous and can play
the modeling role along with athlete though that doesn’t play
out ’cause sports a lot of times they’ll rag on you that you’re
just pretty and you can’t get it done on the field. I actually think as
I’m talking this through it’s the most charismatic. So what do I mean by that? I believe that that somebody
started vlogging Casey Neistat, Casey style right now in the NBA as the ninth man off the bench was a great guy, had a
little charisma, was a great storyteller, knew how not to
blow up the spot of his fellow athletes, showed the real life
of being on a bus before the game, with fans, his own life,
his crazy brother, his awesome mom I think that that
is the person right now. The most charismatic storyteller
that could be doing it with a phone that happens not be the
best player on the team has the most storytelling capabilities
that hasn’t been deployed yet. – [Niklas] Awesome.
– Gilbert Arenas did this. Gilbert Arenas was a very nice
up-and-coming NBA player who then had some big-time seasons
who was the first guy to blog and use MySpace way back when
and became much more famous than he actually was and got better endorsement deals because of it. So that’s who I would say. It’s really anybody who is a B or C list celebrity or athlete that needs to act like me or Casey or Nash Greer
or Musical.ly stars. They need to the internet thing while they’re on the
mainstream plateau. – [Niklas] Mhmmm.
Awesome.

Should I focus on Youtube,
Facebook video, or both? – Buzzer, this is interesting. We’re in a very interesting
time with now with Youtube– – That’s his name? – That’s a name, Dad. But it’s probably a screen name. Buzzer, it’s a very
interesting time right now. I think Youtube and
Facebook Video are both the two dominant platforms. But I think six or seven months ago, DRock, we okay with the sound? I know it’s windy. – [DRock] Yeah. – We’ll just go with it. I think that. By the way, I am so pumped. The #AskGaryVee Show
audience is not ready for all this craziness. – No? – I think, show AJ, show AJ real quick. Let’s say hi to AJ. Aj’s got his drone. – [AJ] I’ve got problems with the drone. – [Gary] The drone’s broken?
– [AJ] I want DRock. I need DRock’s help. – [Gary] Alright, we’re almost done. We’re doing a quick
#AskGaryVee episode with Dad. – [AJ] Real quick. – Go ahead. – [AJ] It says the controller’s
disconnected to the camera? Do you think it’s because
we turned on the app before we synced the two, like. – [DRock] And you turned it
off and turned it back on? – [AJ] Yeah, we tried a lot of that. – Alright DRock let’s bang this out. This is black and white right now, AJ. – [AJ] I know. – [D-Rock] That’s fine. – There’s gonna be a lot of
black and white in this episode. – [DRock] First thing. – [AJ] First thing. – Buzz, I think that Facebook Video is grossly underestimated, I think that YouTube’s obviously
the established leader, but I think Facebook’s incredible Andy and I have been
doing enormous amounts of testing on audiences. Right now we’re running a ton. So many of you have watched the USC video if you haven’t, watch it here. Link it up, over my dad’s face. – [DRock] Yep. – And so, I think it’s
incredibly effective. There’s nothing like Facebook targeting. And I think, both, the answer’s both. I think both really matter. I can say that, you know,
eating our own dog food, Andy, we’re really focusing
on Facebook right now. We have an understanding
of what YouTube’s all about but the targeting is just
incredible on Facebook. So the answer’s both, brother. Focus on both. Let’s move on. – [Voiceover] John asks,
“What’s one question “you get asked all the time
that you can’t stand answering?”

and I’m a marketing consultant. I have my own blog, but
I don’t do any podcasts or videos, basically anything
that involves me speaking. That’s because I have this
terrible Russian accent and I’m worried that it might
hurt my trustworthiness. Do you think this is
something I should worry about or people from US don’t
care about my Russian accent as long as I give them tons of value? Thanks. – Thank you, Tim. First of all, clearly I
might be dramatically biased because you sound like all my relatives. That Russian accent is so endearing to me that made me feel at home. I think the … Look, do I think there
are certain Americans in the American market will hear that and jump to conclusions? I absolutely do, let’s live in the world we actually live in. Current events in our society prove that. There’s a lot of things
still grounded in our society that maybe many of us wish
that wouldn’t be the case. Do I think that people look at accents as a sign of inferiority,
not as much intellect? I absolutely believe that to be true. On the flip side, I think, Tim my friend, you’re looking at the negative. What about all the people
that who do have accents, by the way a crap load? Let me tell you another thing. As a marketing person, you’re
speaking to entrepreneurs. Do you know the far majority of pure entrepreneurs
and who have that hustle? Many of them in this amazing country do have accents and so
I think you’re looking at the negative instead of the positives. I do also believe that there’s enormous, and I believe the
VaynerNation is a big part of this, because look, the way I roll is something that a lot of people don’t think is the right way to go. I have too much bravado, too much cursing, too much oomph, too much all of that, and so I think it’s
massively important … (laughing) Nice work. I like watching A-time. He loves getting on the show. This time, I’m just really enjoying. I’m enjoying. He doesn’t like it as much when I know which was a big victory for me. I really think that people need to recognize that there’s pros and
cons with everything. My intuition is that if you
think that you can communicate through video or audio podcast, then that is something
you should invest in and that you should not
worry about the market because the market will come to you if you believe that you’re
actually good at it. Unless, you’re not. It comes down to are you good at it. Look, you clearly want to go there because you just made a video question and you got the exposure here. I’m sure you’re probably even using The #AskGaryVee Show
as a little test case, but don’t let the
VaynerNation who’s all going to jump in here and say “Do it, Tim, do it.” You’re part of this community and they’re going to build you up. The real answer is,
once you start doing it, do people give a crap and to me, the fact that I know based on your actions that you want to do it, the bigger answer to your question is go and
do it for the next 100 days and then figure out was it a prejudice or preconceived notions that didn’t allow you to have the upside and then you adjust and that’s the real answer, my man.

puts out a lot of video. (bell ringing)
– Ha, the ding. – In Episode Eight you
said it was important to put up daily content,
so my question to you is, if you were a realtor, what kind of daily video content would you produce? – So that was a tremendous video. Let’s all at the VaynerNation
pay attention to multiple things, including he was wearing
the R.O.I. of your mother T-shirt, the fact that
he dinged the jab-jab-jab in the background, a random man walked by in the background, which is a reference to some of the stuff
we’ve done on the show. If you’re listening on the
podcast, I highly recommend you go to YouTube and watch this episode just to watch this video,
’cause it was tremendous. My answer is very simple. If I was a realtor, the
thing that I would do more than anything is actually review the area around the places where I sell homes. Let me explain. If I’m selling homes in
Millburn, New Jersey, I’m putting out a daily
piece of content reviewing the school, then I’m interviewing
the individual teachers if I can get access to
them, then I’m reviewing every local business, the
Subway shop, the wine shop, then I’m interviewing
literally people that have lived in the neighborhood for 50 years. I’m putting out content to
make you romantic around the stories in the area, because
people pick them for utility. What I mean by that is,
convenience of transportation, how quickly from the
office, but they also pick because of the school
systems, and there’s a lot of data out there on that, but how about making it a little warmer and interviewing Miss Robinson the third grade teacher,. And then obviously kind of
the amenities around it, the playground, the best stores. I remember a realtor
telling me that people moved to Short Hills because of Wine Library. I thought that was cool. It felt like such an anchor to that area. And so what I would do is daily content on the 20 mile radius or 10 mile radius around the area where you sell the homes. The stories that are tucked
away in the businesses and the school system,
and the iconic neighbors that have been around forever, those stories are the narrative
that will create emotion which will be on a tipping
point scale, on a 50/50, may be the thing that tips
someone to buying your home. – [Voiceover] Sean asks, “Gary,

Great to see you back. I hope you remember me from Wine Library episode 759 where we drank out of bottles. Enough of that, my question. I run a video blog inmymug.com. Plug, got the plug in.
– Smart plug. – And get about 5,000 views a week but we’ve been kind of there for the last 100 or so episodes. Should I kick on, should
I be bothered about that? We get in sales from it, we
get lots of interaction from it but should I kick on and if I am, should I look at dark posts, should I look at Twitter? What should I kind of do to kind of find that next level? And thank you for the show. – My pleasure, my friend. I definitely, definitely remember you and that was a lot of fun. You know, it’s funny I
was just about to segway in closing off the show about, I also want more viewers and I wanna keep building, like, when you’re in the game,
you’re in the game. You wanna build. And you’ve done the patience thing which is normally my answer. That’s my answer to me. I’m only 18 episodes in and you gotta restart
and rebuild an audience and get people used to behavior and it’s not email or RSS
like I had with Wine Library back in 06, 7, 8 and
so it’s different ways. It’s Twitter but that’s
noisier and different. You know, so, I would say distribution. The reason you’re stuck right now is you need distribution,
distribution, distribution. I highly recommend you say to yourself, what are the 100 websites that are the biggest websites in the world that speak to or are in
the genre of my show? And then literally email them one by one and ask them if they want the rights to distribute your content with maybe you writing on top of it. I’d also reach out to the top 100 podcasts that you can get out there
on and promote the show. Give interviews, you need to hustle. What you just did by
getting on this show worked. You were gonna pick up 39, 42, 73 new listeners for your
show by being on this show. And you need to just scale
the living crap out of that. It’s hustle, hustle, hustle,
hustle, hustle, hustle hustle, hustle, but with
a thread in distribution. You need more awareness. You need to show up on other
YouTube celebrity’s show. You need to get into
the LinkedIn community and start putting out that content. You need to get the hell out there. That is the game, my friend. And that is a nice way to
kind of wrap up the show

– [Voiceover] Mark and
Patti ask, “What’s better “for content, vlogging or blogging?” – Mark and Patty, this
is a great question. And this is something that, you know, I’m really glad you asked this question, because I’ve been drilling, drilling, I’ve been thrilling to drill, I’ve been hoping to drill
this home for quite awhile. And I used to address
this back in 2007, ’08, ’09, definitely ’09 and ’10, during the Crush It! tour, and the Crush It! days
I answered this a lot, I haven’t talked about it as much in the last four years, that’s why we do the #AskGaryVee Show,
it allows me to rant about things I forgot about. The answer is, I don’t know. The answer’s very simple. What are you good at? You can crush it doing video blogging and you can crush it doing blogging. I mean, it just comes down
to what are you good at? Are you better at video? Since I started this show, I’ve already seen 11
to 12 ask shows pop up, of people that follow me,
of people that pay attention to what I’m doing, and
you know, very honestly, one or two are decent the
other nine are straight crap, with all due respect to our
fans. I don’t wanna dis, that’s not a good thing to do. Of the 11 people that have done it, are now saying, “Does he think I’m crap?” Why do you think I said, “Two are okay?” I don’t want anybody to feel bad, but, you know, some
people are made out to, I’m not made out to write like myself. I need editing, I need it. I need help, grammar. I can’t spell. I can’t do it, I can’t do
it, ’cause I can’t spell. But boy, can I make a video. – [Voiceover] Drew asks,
“Do you have any tips