I’m a filmmaker living
here in Los Angeles. Recently, you connected
with Chase Jarvis, and you humbly bragged that you
were one of the first people to say that Vine is a great
place for filmmakers to grow an audience. – Just like if I was a
filmmaker or video person, I’d be very much paying
attention to Vine, and trying to figure out
how to make six second micro-videos that bring
awareness to me, that leads me to gateway
you to my YouTube, which led to you to
gateway me, to hiring me. It’s just this evolution
of opportunity. – It’s now 2016. Is Vine still the best platform, or is there something different
that filmmakers like myself should be looking at?
Thanks Gary. I’ll see you and
the Jets in week four. – Yeah, I mean, look, it’s… – Richard. – Thanks, Richard. I’m not looking forward
to the Seahawks week four, though the Seahawks didn’t
look so good yesterday, and now Russell looks hurt. Might not play next game,
but they won a Superbowl, so it’s like over. Richard, you know, obviously Vine had its
moment of attention. That’s also one
of the reasons, you know, one of the fun things about
creating video at scale, as I have three
screens on my, right now, it’d be so fun to look
at me doing this in 1996, seven, eight, nine, 2000, 2001. Email, or Google AdWords. There’s a lot of
predictions that are right. There’s also things that were
100% right that get outdated. That attention
of that demo on Vine is clearly right now on
Instagram stories, and Snapchat stories. So, I think those two
places completely dominate. I also think there’s some
kind of old school places, and here’s a funny
old school places, I’m a big fan of people
getting into some of these Facebook communities,
right, these private pages. You know, with other
filmmakers or Hollywood types or what have you. Facebook groups is an interesting little hack. I think it’s just all work. Look, it’s all very basic. I always layer the current
state of the market on top of my
general thesis, which is, where’s the
attention of the people that you’re trying to reach, and then, how do you figure
out to be creative on it. And so, obviously, if everybody’s
listening to SoundCloud, but you can’t be creative in
audio, you’re not gonna be as successful as you are in
creating long-form video. Long-form video of
great quality on Vimeo is gonna be a different
opportunity for some of the filmmaker characters here,
than for somebody like me who, why do you think I’ve done well? I do well in 30, 70, 90
second quick thoughts, quick, I don’t know if you
noticed this Larry King, let’s link that up,
actually, right here, this Larry King, actually,
throw a little box up here showing it. This Larry King interview I did, it’s so funny how some
of my smartest friends have been hitting
me up privately, of how great of a format that is when it’s quick
and witty and fast. That’s what I’m good at. So, you’ve gotta find the
medium that you’re good at. And so, if you’re a filmmaker, there’s the
Steven Spielberg filmmaker, and then there’s the filmmaker
that’s emerging today that understands how
to make it in a Vimeo, in a YouTube,
in an Instagram story. Do you know how much storytelling
capabilities there are in Snapchat and
Instagram stories? There’s so much,
but who’s great at it, and it’s a totally
different skillset than making a 22 minute sitcom. So, the attention
is very obvious. It’s on Instagram, it’s on
Snapchat, it’s on Facebook. It’s there, right? It’s on YouTube, it’s on Vimeo, but which one of those
five, as a filmmaker, can you really play in, and
what’s the different versions, because there’s a very big
difference between making a 41 minute film on Vimeo,
and making a great 7 minute Instagram story
everyday on Instagram. – [Sid] This is from Derrick.

– [Voiceover] Nathanial asks, “Gary, you’ve said YouTube,
Facebook, Twitter, Periscope, “and Instagram are the big players. “What’s your opinion on Vine?” – I think Vine has taken a secondary spot. I still think there’s
a real community there. I think Instagram and Snapchat took a lot of those Vine celebrities. There’s still plenty of
stuff going on there, I’m spending less time on there. It’s now in the niche and young category. I look for mass and older category. That’s where I’m betting on those things that I brought up. So I think that Vine has a place. As I’m talking right
now I’m going to look up where Vine is in the
rating system right now in the app store. Which is always a great
indicator on where things are. But to me, I would rather pay attention to what’s
going on MusicAlly right now. By the way Snapchat is number one in social networks, three games, then Snapchat, then Facebook messenger, then Facebook, then
Instagram, then YouTube, the next thing that pops
up is Pinterest at 18. Which is interesting. What’s App at 21. MusicAlly at 25, Twitter at 27. Look at that, MusicAlly above Twitter. And I keep pushing MusicAlly and everyone is like, ehhh. Kik, very under the radar, very big with younger demo, that’s 34. As of this moment. There’s that Wish app that
I’ve been telling people about. Periscope at 49, real player there, right. Here we go, here we go,
here we go, here we go. Tinder at 75. No Vine yet by the way. And Vine has been slipping. and I feel like Vine’s been, Tumblr is at 108. You know I’ve been down on that. GroupMe at 122, LinkedIn at 140. No Vine. And so that’s, that’s kind
of how I feel about it. Just looking, triple checking here, maybe I missed it, because
that could be the case. No Vine. So let’s go to categories real quick. So I look at data, and I go by vibe and right now in social networks, Vine is– Is it even categorizing in this? I got to find it. It can’t be this low. I don’t even know where it is right now. I don’t know, anyway, that’s how I think of it, India.
That’s the bottom line. Cool. Go ahead. – [India] Video from Benjamin.

– [Voiceover] Ivan says,
“Take us back to the day “when you said yes to Jerome Jarre. “What was it that made you
believe in him and his idea? “Thanks.” – Ivan, great question,
for the ones out there that don’t know, Jerome
Jarre, a very famous Viner, Snapchatter, Instagramer, and I started an agency called GrapeStory, a sister agency that VaynerMedia, all those characters. Last May where we
represent the best talent in the emerging content
platforms to do branded content and things of that nature. Jerome beat me in rock paper scissors in Toronto and what he won on stage, Jerome raised his hand and said, I was doing Q and A, “Can I go up there and play
you rock paper scissors, “if I beat you can I have
coffee with you in New York?” I said yes, I got him up
there and I was hell bent on beating him and if I
won, I swear my children, I would have never met with him. So just amazing how life really is. He wins, pissed me off, and, you know, three months later, I look at my calendar, I’m
like what’s my next meeting? It’s like 10:30 at night on a Tuesday, I’m dead, just want to go home. I’m like, what’s my next meeting? Jerome Jarre, I’m like what is this? I click it, I don’t even know the name, I click into it for the details, that’s how my calendar kind of I do, and I’m like, “Oh, this guy.” I literally thought, I was
like how do I get there and spend four minutes in this meeting and get out of there and go to sleep because I have a 5:30 flight, which was like a 3:45 wake up
call the next day I remember, and Jerome started talking. He’s like, “Look there’s a
platform Vine, I’ve gone all in. “I’m an entrepreneur. “I grew up in France. “I went to China. “I learned how to speak English
by listening to Crush It! “on audio.” Which played to my ego, so
that made me sit there longer and then he just kept talking and basically it was deja vu. It felt like I was having a conversation 2006 except Jerome was
me and I was Eric Kastner my lead developer that I’ve
given a lot of shout out too. @Kastner, give him a little love here. I was pitching Kastner in 2006, should I start a record label? I didn’t even know about
agents and things like that, I remember saying, should I start… I remember the moment in his office, “Should I start a record label “to represent these new
YouTube stars like me?” I should have and, but I let it go and Jerome was talking, I’m like this is the
same moment over again and so, the energy, my gut feel,
the fact that I believed in what he was talking about, he wanted to do a festival,
we turned it into an agency because that’s what I knew about and so that’s what it was. It was the content, the
context, and the intuition and when I have that CCI concoction, I always go with it. – [Voiceover] Jim asks,
“What’s your opinion