and I’ve got a question for you. The company I’m working
for has a great story. We’re putting up great content
on all our social channels, but we’re not seeing the
engagement we were hoping for. Is it worth it to promote
our Facebook posts, our tweets, and our LinkedIn posts, in order to gain more engagement on what we’re putting out there? What do you think, are they worth it? – I think they’re worth it. Now, I think they’re
worth it if you actually target it properly. So you used promote,
and I would say, target. Meaning, Twitter, you
can target actual words that people are using
to get even more narrow into who you’re trying to target. Facebook dark posts, we’ve ad nauseam talked over these 12 episodes, of Facebook dark posts. I do think you should target, but, and this is why I turned
my face to the camera while you were asking
a question my friend, you’re deeming it to be great content. Maybe it just isn’t. Right, and I think that
that’s a dangerous thing that a lot of people really
need to figure out, which is, you may feel good of how it looks, but the reason I wrote Jab,
Jab, Jab, Right Hook is, is it contextually proper? Does it have the right hashtags? Is it linking properly? Do you have the right amount of length? Are the pictures proper? Are you putting the logos in
the right spots within it? Please triple check,
you gotta check yourself before you wreck yourself, they say, and so please triple check, that you’re checking all the boxes of doing all that stuff properly. Number two, I do believe
that if you can afford, if you’re lucky enough, and
a lot of people watching aren’t lucky enough, but
if you’re lucky enough to have the resources to target a segment, and boost up its awareness. If that content is good, that is gonna spread like fire for
you, and it’s gonna pay much bigger dividends long-term, so, I am a fan of it. – [Voiceover] Erick asks,
what’s the last new skill

– [Voiceover] Chip asks, if
you owned a winery in Napa, what your left jabs look like? – Chip, thanks for the question. And honestly, I’ve been
reading the feedback. Thanks for the critiques yesterday. Some of your took it a little to far. I mean, what I was really
saying from critique this show was, give me compliments, not actually nitpick and
find something to upset me. But anyway, you know, I want
to start answering these questions in a different
little bit of a way, and so thank you guys. You guys continue to evolve this show. Big shout-out to the people
that have been tweeting and Instragramming the fact that it’s been interesting to watch the
show evolve from one to ten. It is pretty crazy for the
amount of shows I’ve done and videos I’ve done to
watch it actually have an evolution even with intention. You grew with that, Steve. Show Steve. – [Gary] Zak, do you agree with that? – Yes. – So to answer your
question, I’m gonna answer it in a way that I hope
everybody who’s listening doesn’t miss the point that
this works for everybody, not just wineries. If I was a winery in California,
I would actually make my jabs Wine Library TV. Let me explain. Could you imagine if a
winery in Napa Valley did a show where they
tasted wines from all over the world that were not
from Napa and critique them and gave their thoughts. All of a sudden you start looking at them as an authority instead
of somebody who’s just pitching their wine, right? Everybody wants to go the route of like, let’s show the day in
the life, and they take video, like cropping the
crap and like tasting. Nobody cares about that. They will care a little bit
about the dog running around. And if you teach them
the dog’s name is Goldie and make more videos about Goldie, they’ll care about that. But what they really want
and what you really want is utility. The reason this show
exists is this is the next coming of my ability to give utility. I’m giving content that actually
is a little more tangible. Now it’s opinions, so take
it for what it’s worth but you’ve decided you’re
gonna allocate your time and I’ve somehow become
important enough to you, or you’re curious enough
about my POV and brings value. Value comes in entertainment,
value comes in a lot of forms, but I really do think
opinion, context, information, these things are very powerful. And so to answer your
question is, I would just review other wines from
the world and give my two cents on that, because
then, you’re leveling up and not just pitching. In the same way that everybody
here, instead of talking about their products or
their ebook, or their blog, can talk about other stuff. Hence, look at the structure of this show. These are questions from you
that I have to respond to, thus they matter more to you. You have to put out things
that matter more to others. That’s a little bit of my curve ball. Take it for what it’s worth. – [Voiceover] Ivan asks, do
you respond to posts, tweets,

– [Voiceover] Marin asks, do you ever complain and what’s your attitude
toward complaining in business and in life in general? – Marin, I appreciate this question and I’m curious how much you know me or if you’re asking that
because the truth is if you look at my historical tweets, hundred thousand plus, maybe there’s two complaints. You know, maybe you can get to three. One of the people I look
up to most in the world, maybe the person I look
up to most in the world tied with my dad, I know
dad, you might watch this, is my mother. And, hands down, and I mean, hands down, the thing that I find most
intriguing about my mom and probably one of the
things that I’m most happy that she’s passed on
to me is her inability, almost, to complain. I find it extremely attractive. I would tell you that I adore
my wife for that reason. As a matter fact, Xander
is whining too much and he’s only two and
I find it unattractive. I’m very against complaining. I’m very, put your head down. I’m very, don’t you
realize you’re healthy? Like, to me the only thing
you should complain about is the the unfortune, unluck of health. You know, somebody dying that
you love in a car accident or you becoming terminally ill. After that, it feels controllable. And so, I really dislike complaining. I try to, I talk a lot
about honey over vinegar. It’s an analogy I use a
lot here at VaynerMedia. I thrive on positivity and so the way I deal with complaining
is I try not to do it. I try to educate and empower people the lack of it’s value, I guess. I mean, I don’t have a gear. You know, when you go in my gear, like there is no, like, oh
let me go into complain zone. To me, it’s assess, figure it out, and go directly back on the offense. I’m a very offensive player. Complaining is the defense. – [Voiceover] Robert asks, I’ve
been doing a lot of jabbing,

what do you consider more valuable, enthusiasm or action? – Mister Money, before
I answer your question, let me ask you a question. How does one get a name like Mister Money? That feels, pretty remarkable. You know, Gary, Money.
(cash register ringing) I like it. Anyway, action or enthusiasm? The truth is, my friend, M squared, can I call you that? Mister Money. The real answer to that question, really, is both. The funny thing is, I know tons of people with massive enthusiasm, and they can’t execute dick. On the flip side, I know
people that can execute A’s on all their papers,
but without that passion, or bravado, or fire, they’re only able to get limited return on that investment of execution. So to me, I’m probably a 60/40, action execution 60, enthusiasm 40. I know a lot of people might not get that, but the truth is, I’m way more
proud of my execution skills, all this charisma hides what I really am, which
is a hard-core executer. Don’t forget, I had
executed a large business before I ever hit the scene. I was already 30 years old
when I started Wine Library TV. And started that whole process and so, I’m a 60/40 execution, enthusiasm action, I might even be a 65/35. Heck, as I sit here, maybe I’m a 70/30. – [Voiceover] T.Jay asks,
how would you suggest

“engagements when you
aren’t well known yet?” – Saura, they way I booked
speaking engagements when I wasn’t well known yet
was, I did them for free. The entitlement that you are not known, you do not deserve to get paid. Do you know why you get paid to speak? Because you put asses in the seats. Because people want to come and see you. The reason I get astronomical
speaking fees is, knock on wood, zoom in
here, lemme knock on wood, knock on wood, I am very
fortunate to have an audience that wants to travel
and go to these events, and that’s why you get
justified those fees. You don’t get paid if you’re
not bringing any value, so either your content is phenomenal, but even then if you’re not
putting asses in the seat you are not getting paid,
so the best way to do it is to do what I did,
in my opinion, which is I spoke for free in the
beginning, quite a bit, to establish my name, to show everybody how good I was at it, and then
the demand side came to it.

– [Voiceover] Daniel asks, what’s the best advice
you can give salespeople in social media? D Gordon, what’s up my friend? Just want to give you one more shout out for the time we hung out years ago at your family’s business. I enjoyed it. Thanks for the question. Biggest piece of advice
that I’m willing to give to salespeople in this world is actually ironically the
jab, jab, jab, right hook. It’s cliche. I think you guys know
where I would go with is. The truth is everybody’s
trying to close too early. It’s just lack of patience. It’s not providing value. Why in the world am I doing this show? Is is that I missed the
limelight of a daily show? By the way, this will not be a daily show. Just to kill any lack of confusion. I’m going away in two
weeks with my family. Unlike WineLibraryTV days where I would tape 10 episodes. That will not be happening. You will be missing me
at the end of August but I will come back
with gusto in September. It’s because I want to provide value. It’s because I could be regurgitating the same old stuff that I
believe in, core principles, or I could go to this format and give you value on a daily basis on things that you’re looking for and so to me a couple things. One, understand Facebook dark posts. The segmentation is incredible. Two, Twitter search. You can pull people out one by one. Three, LinkedIn’s coming
soon with their product where you’ll be able to
focus based on titles so you can hit up every single person that’s a CFO of financial service company in their stream. That’s the hit up. Not spamming them in the mail on LinkedIn. So be tactical but understand the religion which is provide value upfront. How many of you who watch
this show provide value, put out stories, entertainment, free stuff, reply to people and aren’t just hitting up people who have more followers
or more exposure than you to try to get exposure yourself? How many of you are actually
trying to provide value? Thank you so much for
watching episode four