– [Voiceover] James asks, “What are your thoughts on
podcasters and YouTubers “building a business
model around donations?” – James, great question. You know, it’s a trend
we’ve seen for a long time. I saw bloggers do this back in 2003 using PayPal as a tip jar. Right, there was a, you know, this has been a thing that’s
been around for while. I think though, as the
evolution of the Internet is happening, much like the
reasurgence of podcasts, I see this model in a
world of post-Kickstarter, becoming more of a trend. I definitely see it as something
that I won’t do for myself because I’m just using my
content as a global jab, but I could see myself that if
it was the only thing I did, if I was only this, right? If I was only the character that I am when I put on the podcast
and the show, meaning, when I say character, I
want to define that for you. Meaning, this is what I
do for a living, right? I put out my marketing thoughts. Like, I’ve had my career. I don’t wanna be a practitioner anymore, I don’t wanna run this company. And I just wanna write books,
speak, and put out the show, I would probably go
with that kind of model because I need a sense of
and a source of income, and more importantly, you start realizing, and this is a great piece
of advice for all of you, no matter what you do,
sell cheese, put out shows. Whatever you do, and a lot of you do a lot of different things,
real estate, you know. That 5-10% that most
give a crap about you, boy! The VaynerNation, boy! That stuff really matters,
and a lot of times you can rely on them because
they’re getting value. I have been blown away, humbled even, by the amount of people who have commented over the last seven to 10
episodes saying things like, “Man, I’ve come to realize
I’m really into this show.” Or, “This is my best part of my day.” Or, “This is when I get
motivated,” like, you know, it starts becoming valuable. And then I can see the kind of, it’s a hedge against
I’m charging for this. It’s kind of like a guilt move, but it’s also like a support me move. You know I think it’s a
very viable kind of attack. And if you’re considering it, or anybody here is considering it, you know, if you have
enough mass of loyaltists, you can actually make it valuable. You know, if you only have seven people that give a crap about you
and they give you $10 a month, you’ve got 70 bucks a month. Not gonna necessarily crush it that way, but if you’ve got a real big audience and you can get that
5 -10% to really support, there’s some dollars behind it. – Hey, Hunter Walk from Homebrew.

– [Voiceover] Chase asks,
“How can you stand out “on LinkedIn with all the chatter from “the “social media
gurus” that are spamming “everyone’s feed?” – Chase, I took this question because I need to razz you and everybody else who asks a question like this, but I want you to know that I love you and I apologize. This is a loser question. If you’re worried about everybody else, you’re not worried about yourself and that’s the bottom line. It is stunning how little
I know about anything else, except my world and you guys. Period, end of story. I don’t know how everybody
else’s podcast is doing, I don’t, I’m not listen
to anybody else’s podcast or video show or anything else. I’m aware, I know that
I’m between 60 and 80 on the podcast ratings, but I don’t look at
Tim Ferriss who’s higher or somebody else, I listen to it and try to figure it out. I focus on my stuff. Way too many people cry, “Oh, these social media
gurus are so loud.” Their loud but if they don’t have depth they’re going to weed themselves out and so if you spend one minute looking at what anybody else is doing versus spending all your time
about what is your audience care about and how are they
reacting to your stuff, you know what I spend my hour on? When I’m like winding down. Instead of looking at
who’s ratings are higher and then trying to copy their moves or complain that they’re putting out shows longer or better or different things or get guests or this and that. Instead of focusing on their context and their competitive advantages or what they’re doing well. What I do, is I read my comments. That’s what I do, because I really care about
what you guys are saying about this show. Where the value prop is, what your opinion on the website is, what your opinion about chugging is, what your opinion about banter is, because that’s how I’m collectively trying to make this show better. I’m focusing on the people
that give a crap about this and so, instead of worrying about what everybody else is doing, I don’t… It’s crazy and I think you
can see my energy on this. I know this is a huge, huge, you know, in lieu of the marathon coming
to New York this weekend, I am not a runner who looks around me. I’m like straight ahead. That analogy that people
use, that’s not my analogy. I have a lot of my own. Oh, by the way. We have the reverse engineer shirt, right, let’s link that up. That’s up. Did I blow it? You put it on TeePublic and it only has like 72
hours where it’s 14 dollars then it goes to 22. – [Steve] That’s right. – So we need to like…
I need put it… – [Steve] You got it. – Do I have a BSU? Can I post it? I need to put… I’m going
post this on Facebook, it’s already up by the time you watch this because DRock’s got some editing to do. Drock, did I ruin your Halloween, did we start to late here, like what time’s this going to be done? [DRock] You’re fine. Okay. My friends, stop paying
attention to everybody else. Who gives a (beep)! I need a lot of beeps in this episode because I want to keep
it clean for the podcast. Who gives a crap, what every
other social media guru and expert, if they’re attracting an audience, maybe they’re doing something right. It’s not up to you to decide
that they’re a fluffy, crappy guru and they don’t deserve it. Clearly, they’re hustling
and putting out stuff and clearly they’ll stay. Don’t forget, I’ve been around since 06 under this kind of monarchy and this is the interesting thing, there’s a lot of people
that were the social media technology gurus in 2007, eight and nine, that you’ve never heard of. They come and go if
they’re not good enough, and if they’re good enough they stay. – [Voiceover] Kahlil says, “Sup?”

and #guruminutevideos. I finally have a question for
Gary Vee and the VaynerNation for #AskGaryVee Show. One of my people asked
me, “Out of curiousity, “what do you really get from
having 10,000 followers?” So, I’m differing to you, and your wisdom. And remember, ♍ You too can be a guru ♍ – That was a nice voice at the end there, some real talent in the VaynerNation. Oh, by the way, there will be no show on Thursday because AJ and
I are going to Cleveland to see LeBron’s first
game back in Cleveland against my New York Knick’s, and so I’m excited about that. And it’s a little public
service announcement. Also, if you’ve not been paying attention, I’ve been writing my ass off on garyvaynerchuk.com so check that out, please click out. I’d love in the comments,
as a matter of fact, in the comments question of the day, what do you think of
garyvaynerchuk.com website? Pros, cons, your thoughts, your two cents. Your three cents, if
you wanna roll that way. To answer this question, you too can be a guru, by
the way, I wanna address that real quick, we kinda
addressed that recently. You can be a guru if you
actually got guru skills. You can’t just say you’re
a guru, that’s number one. And then to answer the question, that is the wrong question. What is 10,000 fans get you? Nothing or everything, I don’t know. If you have 10,000 fans who 9,000 of which buy every, buy 48 copies
of your book when you’ve put it out on Twitter,
well then that sounds really valuable. If you’ve got 10,000 fans
’cause you bought them on some weird Ebay auction because
you wanted to act cool amongst your friends and
when you post something nobody gives a rat’s ass, I
would say that’s less valuable, and so the question, my friends,
is always the wrong thing. So what everybody gets confused about. I could care less about
the top line awareness, though it matters, right? What do like 14 million people
watching this video mean? Means I got more at bats of
people to get into my content, into my world, find value
in me, thus creating the beginning of a relationship,
which then may lead to something, but life is long. It’s a long trail. Only is one follower of 10,000
really change the course of your business or personal life, right? And so, that’s the wrong question. The right question is what
are you trying to achieve? See, my friends, I’m a reverse engineer. Let me say it again because if you haven’t figured
it out in the seven years that you followed me, I’m
gonna say it one more time. As a matter of fact, Zak, show Zak’s face ’cause I’m gonna tell him
something right to his face. Zak, I need a t-shirt that
says, “I’m a reverse engineer” and as you know, I never
scrutinize the creative, and I’m always like, great,
this one I’m gonna care about because I wanna wear it every God damn day because that’s who I am,
I’m a reverse engineer. Whether I need 10,000 followers or I need to, every decision
is predicated on what am I trying to achieve? Both long term and short term, and that’s the key, my friends. One of the things you have
to do is you have to balance both your short term goals,
and your long term goals. So, I wanna buy the Jets,
and so a lot of things that I do I leave tons
of money on the table because I think it would hurt my brand or my perception of my
opportunities where I don’t feel good about it and I feel
like I could burn a bridge. A bridge I may need to buy the Jets. The same token, I need
build VaynerMedia to be a huge company so I can
afford amazing employees like this to scale content like this. So, it’s all strategy, but
I’m always thinking about why, why, why, why, why, why? It all has to be reversed engineered. So why do you need 10,000 fans? Maybe in 2007 you needed
10,000 fans or the value was. You were one of the only
people with 10,000 fans and everybody thought you were cool. Even people just followed
me because I had a lot of followers back in 2006
and seven and eight. And that gave me leverage. They then paid attention to me, lucky for me I don’t even
know why I’m doing air quotes right now ’cause that’s how fired up I am, but lucky for me I had
something good to say. Whether it was about wine, and that’s a basketball, whether it was about, get me some wine. Somebody get me a bottle of wine, is there any wine here? Whether it was about wine, whether it was about business. I don’t know why this represents business. Yes, get it to me, hurry. Whether it was about wine, whether it was about business, and so… 10,000 fans or anything else you do. Why do I need a medium account? Why do I need a million fans on Facebook? Why should I be marketing on Snapchat? It’s all strategy. For me, I market on Snapchat
because I wanna learn the platform because I
wanna always be ahead because I want to earn the right for you to spend these 15 minutes with me, and the only reason you’re
spending these 15 minutes with me, and yes, I’m very attractive, and yes, I’m massively charismatic, but it’s because I’m
providing you with value. I’m saving you time to
spend the hundreds of hours that I and my organization spend to give you the punchlines
of what you need to know to navigate through a
2015 marketing world, and that’s it, and it’s that simple. So, the value’s a stupid question. The right question is, what
are you trying to accomplish, and is Twitter the platform
that can help you accomplish it? If it is, now you start
understanding what the value would be. My friends, is that it?

I say email is not dead. Do you think email will
be more or less relevant in three to five years? – Madison, great question. For me three to five years
is always hard to predict that way out, but I’ll get to that part, and before I actually
answer this question, I just wanna give a huge
shout out to the VaynerNation for supporting this show. I’m really enjoying it. I was super bummed about Friday night, so I apologize, I think I
tweeted that I was gonna have it. I let some people down, I
hate letting people down. Email is definitely not dead. I would say that email right now I like marketing in the
year that we live in. So, I would say right now that
email is a very killer app. Now are open rates at 90
percent like I had in 1997, absolutely not, but is it an
own channel that you control and don’t have to be at the
mercy of all these other platforms that you can
market to your people, for sure, I think we can’t
be naive to the fact that Google made changes with
Gmail about a year ago if feels like now, or within
the year where we went to a promotions tab. I see
Stunwin shaking his head. Steve, were you affected
by the promotions tab, were you part of any email lists that you noticed went there? – Oh yeah, absolutely. – Here’s the punch line question. Show me, punch line question. Here’s the punch line question. Do you feel that some of
those that got switched to the promotions tabs, you’ve
actually fallen off ’cause they don’t go to your native in
feed and you either unsubscribe or you just don’t pay
attention to anymore? – Totally gone, yeah,
probably five or six emails. – That’s my concern,
so what’s happening is, do I think email will matter
in three to five years? For sure, I think it’s in play. It’s a channel, it’s not going anywhere. Do I think it’s dead? Absolutely not. Do I think it will be more or
less valuable as a marketing engine, I will go with less
valuable in three to five years. It will still be very valuable
’cause it’s one of the best channels, but it will be less valuable. That whole marketers
ruin everything line that I use a lot, that’s
what this is all about. Platforms come along. They have value, and then
we market against them and then consumers kind of push off. It’s cops and robbers. It’s cat and mouse. Over and over and over again. And we’re living in a
process now that we’re into the second decade of email
being ruined by marketers. – [Voiceover] Troy asks, “I
work in two different spaces.

My name’s Rafael, I run the Personal Development YouTube Channel. My question to you is, what would you do if
you were starting over and building your personal
brand all over again? Basically getting the name GaryVee out there, all over again. In this day and age, what would you do to go out there and really spread the word and to get yourself known? – I love this question and
boy, I’m gonna set it up. Do I have a really good answer for this, because you, and thanks for the question, and every other youngster
needs to hear this really, really loud and clear. And this is not being disrespectful because I was a 22-year-old
genius business person in my mind because of what I did. But I would do exactly what I did. Which is, for the first 10
years of my professional career, I didn’t say a damn thing. From 22 to 32, when it comes to business, at 30 I started Wine Library TV. From 22 to 32, and one would argue that I was really doing business since 14, but I’ll just say 22 ’cause it
was all in, no school, fine. From 22 to 32, my friend, I did nothing in building the Gary Vaynerchuk brand. You know what I did? I did the work that allowed me to have the audacity to build the
Gary Vaynerchuk brand. This notion that you can
just come out the gate and build your brand by growth hacking and putting yourself out there,
and getting on some podcasts and leveraging other people’s brands to get on and build yourself
as in expert, in what? Like when are we gonna start
asking all these people that are experts, what did they do? Here’s what I did and why I think you should listen to me in business. I am now in the midst
of building my second 50 million dollar plus business
within a five year window. That’s good execution at a speed that most people can’t
calibrate, at a high volume. Is it 50 billion? No. But it’s a life, right,
for a lot of people. It’s business. I invested in companies early on and made a lot of money because I saw where the market was going. Hence the video I popped
up earlier before, that’s linked below, of
what I saw with Apple Pay. I did things that allowed
me to start having a shot to be worthy of people buying a $15 book. Or spending 15 minutes and
watching his or her show. So I did things. So my friend, to you, and everybody else, I promise you before you
get your name out there, it’d be really nice that you
can go to the accomplishments, because when I ask you, hey bro awesome, that
your branding or health, or personal coach, or
whatever the hell you are, but what did you do to become good enough to do this, I’d like to know? I love when people argue
with me on this issue. They’re like, well look at
all the football coaches. These coaches a lot of
times are not real players. You don’t have to be a
great football player to be a great football coach. Guys, have you looked
at every football coach? There’s no football coach that comes out of nowhere at 23 years old and is then an NFL coach and wins Super Bowls. They’ve been a ball boy
since they were seven, and worked within the organization
for 20 years, 15 years. Eric Mangini, when he
was the Jets coach at 36, had been a ball boy since he was 18. Like they’re in it forever. They’re kids, they’re sons
and daughters of coaches, they’ve been in it their whole lives. That’s how you get there. And so this quick move of
using good, modern technology to build up your brand,
siphoning and doing JVs with other people to
siphon their brand equity, that you’re passing
on, that I’m an expert, and then coming out the gate and saying, I’m an expert building
a brand. It’s ludicrous. I laugh at it in my soul, in my stomach, and so does everybody who’s got chops. Gonna say it one more time, I laugh at it and so does
everybody that’s got chops. And I need you to pay attention to that. You have to earn your opportunity to be a personal brand. And the only way to do that
is to actually execute. And so when somebody asks me, well what makes you a social media expert? I show them things I’ve sold, in sales, business, put money in the pocket, predicated on marketing
within that channel. That’s a way to do it, that I believe in.

“ruin everything, but is
Twitter’s latest algorithm change “going to damage the user experience “and the essence of Twitter?” – Adam, congrats on getting on this show. Guys, let’s give a huge shout out, a collective shout out in the comments, and go on Twitter and
give him a shout out. Adam has hustled, has
asked a lot of questions. He has persevered, he has taken my advice from some other episode recently, where I just say, keep asking,
keep asking, keep asking. He didn’t give up, a lot
of you have given up. A lot of you have stopped
using the #AskGaryVee hashtag to try to get on the
show with your question because after 20 episodes
you didn’t get on. Loser mentality. Winner mentality is
Adam, who has completely over-indexed on asking over and over and over to get on the show. Big props to you, brother. The answer to your question. Life is very simple. Whether it’s for Twitter showing you ads, or Facebook which has
set this up for Twitter ’cause they’re following
that notion of discovery. Whether it’s dating the most attractive guy or girl you’ve ever dated before, but they actually aren’t
that nice of a person. And you actually don’t
like them that much. This is more of a guy thing from what I can tell from my girlfriends, but like that notion, that same psychology plays out on this answer, which is the world is
predicated on the value it’s providing you versus what
it’s doing to you otherwise. Meaning, was that a dog? – [DRock] I don’t know
what happened there. – If you’re listening, that was not a dog, from what we could tell. My friends, it’s very simple. It’s the value proposition, it’s a seesaw. Does it kill Twitter? It kills Twitter for the
people that don’t value everything else that Twitter does, and find seven to 10 more tweets in their stream not
valuable enough. Right? When you’re a young guy, and you get that hottest
girl that you’ve ever dated, she’s so pretty, you don’t care about that she’s like hurting your feelings, and mean to your friends, and not letting you hang out
with your friends at all, you let that all go ’cause you
value the beauty over that, and as you evolve, eventually
if she’s the worst, you can finally, after
the beauty subsides, and you’ve calibrated the
beauty, you go the other way. And that’s just the way it is about life. You love your family so much that you let them get away with so much. That’s the bottom line. Facebook has enough value in
keeping up with your friends, and has a lot of data
to show you the stuff that you actually want to see, and that’s why we’re tolerating it. And you could tell me the
kids are going off of it, and they’re on Snapchat and
Instagram and so are you, and that’s fine, that makes sense, but Facebook’s data shows
the world, it’s true, that we’re still on it at enough scale. If Twitter’s unable to do that, or any other product in the world, Tumblr was very valuable
to high school kids, it was a different creative place, they didn’t make the shift
to mobile fast enough and good enough and they
lost their value proposition when something else came along. What happens when the pretty girl with an awesome attitude comes along? And so the answer to this question, as you can see I’ve used human, kind of like what we all grew up with, kind of psychology, it’s
very simple which is, it’s all about the value prop, right? The second this show doesn’t
bring you enough value, you stop watching. Period, end of story. And that’s what it’s all about. And so Twitter has a
challenge of making sure its product brings enough value that the little things that
maybe don’t bring you value still don’t offset the value. – (speaking foreign language), Gary!

– [Voiceover] Paul asks, “We get like five views on our video, “three of them being from us. “How do very new and small channels “gain a following when
people don’t interact?” – Paul, nice ratio on your viewership because from Wine Library TV I had a similar thing and it was my grandma and mom, so, I know that world. The reason I was able to build up my channel back in the day and now as well, though I have a bigger base now and you can argue with that, is the quality of the output, right? I mean, at the end of the day, how are you gonna find traction? There’s two ways. One, you can put out great content, that’s what I do. Two, and I don’t know
if that’s what you do, maybe you stink, so we need to talk about that. Two, you need to biz dev. Show this man. Right, so, I’ve done all my biz dev my entire career, but, I’m getting stretched so thin. So, Alex DS is gonna come in and start doing biz dev. So, when I see something from a tweet from one of you, and you want to distribute this content on your page, that used to go to my inbox and it would disappear, or the new WineLibrary.com and there’s wine content there, and I want to get that distributed ’cause you have a food blog, and you’d hit me up on Twitter, that would get passed on. But now, he can capture that and biz dev. So, it’s about biz dev. You now, don’t have
anybody talking about you ’cause you have five views, and all those things. But you need to biz dev in reverse. I’ve been lucky enough to have a 20 year well-executed successful career, so it comes to me, I
deserve it. It’s capitalism. You have not done that yet, but you will, hopefully. I want you to. I want to
look back at this video and be excited that you did. When I didn’t have that, I had to biz dev. When Wine Library was
Shopper’s Discount Liquors and nobody gave a crap, I walked around the neighborhood and knocked on restaurant doors and said, “Can you put these flyers on your counter, “for a 20% off coupon
by the case of wine?” I hustled. You, my friend, need to hustle. Number one, the variable
is your creative. No matter how much you hustle and sell and put out flyers, Steve, and put out flyers. Podcast listeners, that was Steve playing something in the background, I apologize, he just
doesn’t have any manners. I was on a big point too, Steve. No matter how hard I hustle, and put out flyers and made it happen. When people came to Wine Library, if we didn’t have a good selection, if we didn’t get good prices, if we didn’t have good
customer service, we lost. So, the two variables are, can you biz dev, can you make it happen or are you willing to hustle? Do you realize that we can’t be romantic, that, we’re just gonna
put out an awesome show and it’s all gonna work out. Bullshit. What needs to happen is you have to put out an awesome show and hustle your face off 15 hours a day to get people to care. That’s very different
than spamming people. That’s very different
than going on Twitter and be like, “Watch our show, “watch our show, watch our show.” Even in a world where you don’t have a huge audience, you have a way to bring value to somebody. If you can figure out how to do that, and then leverage that value for them to give you what you want which is exposure, you will win. It blows my mind how many people email me every single day saying, “Gary, can you tweet about my show?” In a world where I’m such a hustler and such a biz dev guy, and such a wanter to give
to people on the rise, and none of them ask
what they can do for me, or do something for me. Like, where’s that video,
where’s your video show saying “Hey, we want to do like “five custom GaryVee videos.” In our world, we’ll give ’em to you, you can use them as assets and then maybe you can give us some love. No, because people think about themselves and how do I get views. And what the whole world is predicated on when you’re doing biz dev is, can I give that person
51% of the value of the situation. Because if I do, then they’ll say yes and then I can get 49% of the value, and that’s what I do, day in and day out, and day in and day out. And that’s why I continue to win in a world where people
want 100% of the value. You wanted this question answered ’cause you wanted an answer and you were hoping that you could get on this show
and get the exposure, right, for your channel. You know what?
I’m gonna be a good guy, DRock link it up, there it is. Can’t you do stuff
within the YouTube world? There you go, you got some views. Now, bring some value.

– Hey Gary, it’s Jason Calacanis. Love the new show and
just a question for you. Short or long videos? I like long ones, you do short ones. Who’s right in this situation? What’s the value of
short versus long videos? Explain. – Great question @Jason. Fun to see some of the
internet famous peeps showing up on the show. You know, it’s funny, I hear him say “I like long ones, you like short ones.” Wine Library TV was 30 minutes everyday so I’ve been in the long game unless he’s talking an hour which is fine. But like now we’re
getting into nitpicking. I like both. Here’s what I would say. Avatar, three-plus hour movie. People sat, listened to it, loved it. A tremendous Jerome Jarre, my partner in GrapeStory, six-second Vine video, people
love it, sit through it. I actually think, Jason,
and VaynerNation, that length has no variable on quality. You need to play within your length but you can watch an hour
and forty-minute movie and think it sucks, right? Or you can watch a six-second
Vine and think it sucks to counter my earlier point
of those quality outputs within those time lengths. So, to me, which one’s better? Both, cause I’m a positive guy. Somebody would say neither. And I think it comes down
to what are you doing within those constraints and
I think it becomes contextual. The skill it takes to make
three-hour feature film is very different than the skill it takes to make a six-second Vine video or 15-second Instagram video to capture somebody’s attention. So, that’s my answer. – [Steve] George asks “What’s your take

– [Voiceover] Gabriel
ponders, “Gary, in the age “of social media, tweet, vine,
Instagram length limited, “how does, should this affect a startup “in choosing a name?” – Gabriel, this is a great question. I understand what you’re saying, right, Twitter, tweet, you know,
kind of the short form, you know I actually think
it’s an interesting question. The reason I decided to choose it is, a name is made. Meaning, when everybody’s sitting around, I have friends who sit
around and think about picking the name of the
startup for 900 years. And I tell them, what did
Google mean to anybody? What did Facebook mean to anybody outside of people that were
in the Harvard community that knew what the facebook was? None of these words mean anything until there’s something, right? People email me like, uh
I don’t like my last name, like you’re emailing Gary Vaynerchuk. I mean, Vaynerchuk sucks. Let’s call it what it is, right? And so now a bunch of you are gonna leave in the comments. No no
no, it’s kind of unique, it’s good. I get it. But it’s only good because
I made something out of it. And so, what does it mean? It means nothing to me. If you went with a long-winded startup, you could get abbreviations. I actually think that’s a new trend. Somebody’s gonna come out with a company called like Copperhound Thompson, but everybody’s gonna call it CHT, right? And so like in a world where
we’re short-forming everything, people call me V-chuk
because they don’t want to say Vaynerchuk and that became my slang last name to my
friends in high school and so we will evolve our
name into our convenience if it brings value. So stop worrying about the name, and start worrying about the product. – [Voiceover] Noble Rot Society.

– [Voiceover] Maurizio asks, “Hi Gary, “what’s your opinion on listicle sites?” – If you haven’t noticed,
back in San Francisco for episode 30, excited about that. Listicles. You know, it’s interesting. I have a very different view on this than a lot of my friends and contemporaries because a lot of my
friends and contemporaries are journalists or have loved growing up reading the Wall Street
Journal or the New York Times or the Post, or these kind of things. I think there’s way too
much romance in journalism, and here’s what I mean by that. I’m a huge fan of it because BuzzFeed and UpWorthy and companies of that nature, and let’s not forget the
USA Today really started infographics and listicles
in its modern sense, though listicles have been around for 100 plus years. The people that are exploiting listicles and our worlds are being
overrun by 12 things a cat did while it ate
food, everybody who’s complained about that needs to understand, this is the same debate
we had about reality TV, the same thing we had about the people that didn’t like game
shows during the daytime, the same thing we are
about everything, meaning there’s a huge misunderstanding of how these things work. Here’s my example, what do
I think about listicles? As a business? 24 months ago, phenomenal. You were going up in trend. Right now, super strong. 24 months from now, solid. 48 months from now, hmm. 72 months from now, concerned. See what happens is we get these trends, they matter, people enjoy them, and then marketers ruin it. We love listicles 24
months ago as a big base, then you had the cynics and the haters that started a little bit earlier, and now what you’re seeing
is, you’re starting to have a conversation of like, is it too much? Are we clicking as many? And the reaction of the market
is always what dictates. I love the customer. I don’t love anything else. So as long as the customer is enjoying it and they’re clicking it, everyone says the Kardashians are crap, but
million of people watch it. These things are subjective. Listicles are subjective. My POV on it, my subjectiveness on it is if people enjoy them, then
that’s what it’s going to be. And so for now and the next 36 months, I’m bullish on it as a business. As far as a consumer, I
don’t consume anything, so it doesn’t matter. – [Voiceover] Gabriel
ponders, “Gary, in the age “of social media, tweet, vine,
Instagram length limited,