I’m currently a physical therapy student at the
University of New Mexico. I am a huge fan
of your work and I am so grateful for all of the value that you bring all of us and I appreciate you
taking my question. As a future business owner,
I’ll be deploying a lot of your strategies to
advertise for my business. My question for you is which
platform do you spend most of your time on these days? Thanks for answering. – Which platform? I mean I think, what’s his name? – [Dunk] Zach. – Zach, first of all,
thanks for the love. Zach, I think
the plot, you know, I think it’s
running the gamut. Instagram, Snapchat
I still continue use Twitter. I don’t think people understand
like Twitter is still the one place to have unbelievable
engagement and I truly believe so much of my world is
predicated on engagement. That being said, Snapchat’s
the place where when I actually reply, I just get so many god
damn, you know, people go crazy. It’s funny, I love the way the
UI and UX of Twitter, I can just get to so many more people than
all like the pressing waiting. The speed in which Snapchat
engagement works doesn’t allow me to do as many as I’d like to
which is disappointing because the upside of engaging on somebody’s
Snapchat is holy shit. Whereas on Twitter
it’s like thanks and that’s a very big
different reaction. I would say
Twitter, Facebook, Snapchat, Instagram. That’s where I’m spending most
my time and I think this is a great opportunity for me to
answer a question so many have been asking which is Instagram
Stories or Snapchat Stories? The answer is both. All four of those platforms have
enormous attention for me and so I continue to focus on
them and engage and create and pound and work with my team on our
strategies and so all four platforms are extremely
important to me as the pillar and foundations and so there’s not one that is you
know is dominating. I’m sure if I looked at my time
of usage, one is greater than the other depending on how
I use them but in my mind from a strategy standpoint all four are
extremely important and I think for most of you all four
of those and including the LinkedIn’s of the world and Periscope and the
Facebook Lives scenario. I mean there’s just so much opportunity for us
to story tell and grind. I just think people need to put
in the work and I think they all bring different value for
different reasons and that’s why I use them. Facebook has
ungodly reach potential. Nothing is remotely close
to Facebook’s capability to replicate a
television like platform. Instagram is just depth of attention especially
with stories now. It’s done extremely well just a
month ago or eight weeks ago I was talking about being concerned of where
Instagram plays. I think the Stories
feature was a monstrous move. Snapchat for the 16 to 25 to 28-year-old demo is the game and super important for so
many of us out there. And Twitter is the only place
where you can listen at scale and engage and
create that conversation. I mean I don’t know where
everybody was last night during the debate but I have a funny
feeling it wasn’t Instagram, Facebook and Snapchat and so
that is the water cooler of our society and there’s a
lot of opportunity there. May be for not as much talking
but is the one place I would listen over any other platform.

– [Cam] I’m currently working
on a book and I’m interviewing different entrepreneurs. What advice would you give to
someone that is trying to get a hold of influencers
and stuff like that? – Twitter, Twitter, Twitter,
Twitter, Twitter, Twitter, Twitter, Twitter, Twitter. Period. Twitter. No LinkedIn, no cold
emailing, it’s not gonna work. Go figure out the 500 people you
want to interview, go see what they’re tweeting about. If you want to interview Cam
Newton go look at Cam Newton’s last 10 tweets try to jump on
the last thing he’s talking about and add value
to the conversation. Say like “Yeah” or “Disagree” or
“No way” or whatever you want to go with it. Create some context so don’t ask
for the interview right away, get in to a little banter
build up a little rapport. This takes a lot of work, Cam. This is five, seven, 10 hours a
day every day for a month but you get, then you go in for the
ask, you get a little context of those people you ask
them to interview you. They’ve been talking to you
about sports or wine or candy or sailing or surfing or raising
children over the last month now they got a little context for
Cam on Twitter and then Cam goes in for the ask one of the
very 80 of those unbelievable people will say yes so if you
think about 80 people getting one to say yes and you needing
20 people that’s an unbelievable amount of people that you
need in your ecosystem, right? You’re talking about 1600 people
that you are hitting up which is going to take you months but
it’s putting in the work and that’s how you’ll
actually get them. Got it?
– [Cam] Yeah, appreciate it. – No worries, brother.
Cam from Oklahoma City. Let’s go to the next one.

Oh my god.
(laughter) – Who is this?
– [Phone] This is Dante. – Dante what’s up?
– [Dante] What’s up? – Where you from Dante? – [Dante] I’m from
Milwaukee, Wisconsin. – Milwaukee in the house.
Are you a huge Brewers fan? – [Dante] I’m not as
big of a Brewers fan. I’m actually a
Baltimore Ravens fan. – Nice. Okay. Respect.
What is your question, brother? – [Dante] Okay, all right. All right, I have
so many questions. Let me think of my first one.
This is my perfect question. I started a business not
too long ago called Forensics Forever.
– Okay. – I work with elementary schools
and I do workshops that are pertinent to forensics or
speech and debate if you’re familiar with that.
– Yes, I am. – One of the hardest things to
do is to get into the schools and provide those workshops.
– Yes. – Because it’s like
really hard to do. – ‘Cause it’s politics and
bureaucratic and god damn principals and superintendents
that all suck and are average. Not all of you but
the most of you. – [Dante] I really want to
change the educational system up so first of all let me throw a
quick plug in and say if you’re an elementary school principal,
you want to work with me, hit me up.
– Great right hook. – A little right hook. And also how though how do
I get past those gatekeepers? – Easy. Content. Dante, the best way to
sell is to not sell. The best way in the world to
sell is to have people come to you instead of
you going to them. Put out content. Write an article on medium six
mistakes a superintendent makes. Then post it and then spent 100
bucks on amplifying the ad in Milwaukee in that general
area and I guarantee four superintendents and
teachers will pass it on. It’s put out content. Film the stuff
that you can film. Some of it will be
private and you can’t. The answer, Dante, the full
answer is making content that’s a gateway drug to penetrate
the decision-makers in school systems. Got it?
– [Dante] Yes. Okay last part with this
question then, how do I do that with no money? – Can you write?
Can you write? – [Dante] I’m okay. – So I would audio because
I like the way you talk. I would do SoundCloud posts I would post them on
your Facebook page. You might have one fan right now
and then I would reach out to everybody you know and ask them
to share it in Milwaukee and literally ghetto.
Like I used to do it. Go to Twitter and search people
talking about your subject matters and reply to them. Money is a tricky thing.
Money tricks people. People think they
think they need money. You don’t need money you
need hustle and/or money. If you want it I don’t want to
hear you fucking watching Ravens at Monday night, well
actually you do because you do gotta watch your football team,
but after that you gotta stay up to 2 o’clock in the morning. You can go to Twitter search
search the 5 mile radius of Milwaukee and hit up anybody
talking about school issues. You can put out content
rally up all of your friends, all 47 people. Your fucking auntie. I don’t give
a shit and ask her to share it and it starts. It starts.
You gotta start from the bottom. – [Dante] Okay, okay.
Definite. Definite. – Alright, Dante get it.
See ya. Bye. – [India] 130 people watching in
360 and people are asking to get

First and most, I
absolutely love the podcast. Secondly, I absolutely love
this book. Instant best seller. My name is Jerome Hardaway I am
head geek in charge for Vets Who Code also
known as Frago formerly United States
Air Force. What we do here is that we teach
veterans how to program 100% online at zero
cost of the veteran. By utilizing a pragmatic
approach and focusing on one language and problem solving
with that language our guys and girls of the Armed Forces are
focused more solving problems and thinking like a programmer
as opposed to learning how to do the same procedures
in multiple languages. Thanks to this we been able to
help 75 veterans gain jobs in the software technology
sector totaling $3.2 million worth of salaries. My question to you GaryVee
is how do we get into new communities that are tech rich
and talent rich and be able to build relationships with those
communities even though we are not natively there. Such as New Orleans
or Boulder, Colorado. Thank you. I thank you for
supporting veterans and thank you supporting Vets Who Code. – Political help. Get political help. That’s a very good story. You’re going to need some
governmental assistance. I hate to say that because at
the same time you can raise money, you can raise money
privately but your argument for what you’re doing has a
lot of political clout. And if you go down and if you’re
in Louisiana and you want to go into New Orleans there’s enough
politicians down there that would see this as
an opportunity– – To make themselves look good. – To make themselves
look good and to do something in the community. I think you have a good
political handle there to use. And by the way, once you start
raising money with the politics you get other people
wanting to join the program. It’s a good sounding situation. – This is why this show is so
fun when you have two people that can give advice because
they come from such different angles and I think that’s
incredible good advice. I would also say, my friend,
that getting in front of the tech companies who are going to
hire your developers when you’re not in Silicon Valley, you’re
not in Boulder is actually stunningly easy.
It’s called grit. You can spam people I’m sure you
had people through your career, in your career probably sent
you letters and faxes and now emails. I’ve been in my professional
career it’s been mainly email where they’ll
email me every day. Gary, I need to see
you for 15 minutes. I need to get to you.
I need to get to you. You don’t want to get
into stalker-land and be inappropriate but if you want
to email Slack, if you want to email Facebook, if you want
to email Uber or Airbnb, these companies are becoming bigger
by the moment too and are also looking to have relationships no
different than a politician that they can put on the website or
put in a press release while the getting yelled at for setting up
in Ireland and not paying taxes they can throw this kind of
thing and you’re right your narrative and we’re
about to hear some more. Nobody’s ever, ever the in
history of America going to publicly say I’m not
that into the veterans. – No.
– There is zero. There’s people disagree on
many things but not that one. I would say perseverance of
reaching out to the companies in Boulder, Silicon Valley,
New York and trying different tactics and also using Twitter
search and engaging with them because that’s the one cocktail
party of the Internet where there’s permission for you
to create a relationship. Those are two tactical
things that I would do. – The other thing to do would be
to try and get another another location somebody
working with you in the tech sensitives areas. Not necessarily Silicon Valley
but certainly New York or Boston so that you can take this and
develop something like yourself down there now you got three
groups out there and that’s where going to be able to spread
and job opportunities becoming back both ways. – There’s a lot of ways to
deploy remote teams especially around an issue like this
because so many of families affected by it. So many people, I’m not effected
by it but I’m passionate about it, I’ve been involved in it so
there’s a lot of tactics there. India.
– [India] This one. This is my dad.
– This is your dad?

“I’m coming to
New York for a month “in the fall purely to network. “Where would you go to network “if you were New York novice?” – Do you know what
I did with this guy? I retweeted this and said VaynerNation
help this dude out. – [India] Oh really. – Yeah. – [India] It didn’t even
show up on the thing. – No? – No. – Interesting, weird. It doesn’t even say
that you did it. – Let me just make sure it’s him or it’s not somebody else. Yeah I did this. – That’s so weird. – Why wouldn’t you know that? – I don’t know. – That’s funny because he would
have normally known that. – I thought it was. – Because I retweeted him. Maybe that’s why? – Wouldn’t it show up in retweets then? – Yeah but it’s weird. Well David. You know. I think that. I think that you know. You can do it a lot of ways and the way you’re doing is probably the right
way which is when you reach out to somebody
in the market like I did I actually
want to do something funny and say hey. Pass it on. And some people
reached out to you. And the other thing is you just you know use
your social graph and use information right there’s a lot of
places to network. I think Meetup.com is still an old school. web 2.0 site that you can find
some stuff out about. So that’s that’s a scoop. Nothing you know. I don’t have a really great. I don’t think
it’s a great question. – [India] Really? – I think you were you did the right
thing by asking me because I could’ve been
in the mood to answer it but in the way
my brain is today. I don’t you know. Use people, use information I mean
people are information now. You know. I’m interested in that. You know. Back to Yelp. I actually. Ha. See you did it again India. One of the reasons I was down
on anonymous review sites was I was like this social
media things going to happen. And I can just
go to Twitter search and put in restaurant or put in restaurant names. And use people’s opinions
that are doing it publicly. So I still think people
is a great way to go. And get down people rabbit holes
all day long right. You see somebody. You know you ask
somebody on Twitter, they retweet it like I did. Or somebody else
replies, people. I think another
cool thing is Tastemakers like the fifty best
chefs in New York. Or the fifty coffee
houses in New York that have Twitter accounts. So I think Google with Twitter’s interesting. Top fifty coffee shops
in New York City. Search, boom. You get a list. This is if you really
want to come to New York for a month and
network, right? Then you look at the list. And then you find
them on Twitter and then you ask them. Hey, Mort’s Coffee Shop, are you great
place for networking? You’re going to
get seven of them of the fifty that reply. Three of them going to
offer you free coffee and introduce you
to the owner like. Life is about grabbing it. If you go on the offense, funny things happen. You know if you take
the time to do what I just said tactically. That’s inevitable of those fifty on Twitter seven will reply
with free coffee. Three will do something cool. I like grabbing life. Yeah like you know
what I mean like. I really think so much of
this comes down to that. Like are you on the offense or are you on the defense? Right like oh I’ll just
go to New York and ask a couple of friends and go to one Trip Advisor
site you know what I mean. Or you can put in
the work in a world, this is why Twitter
is so special. It’s so special. Please do me a
favor VaynerNation. Tonight for an hour, an hour, it’s a lot of time tweet at 25 people that you’d love to have
a conversation with. And don’t go Mark Cuban and Daymond John’s and Zucks. Go with like the account for your four
favorite restaurants. In your local town. And just say, Sallows I love your stuff. I’m telling you right now. Come back to this thread
on Facebook and YouTube. I will show you enormous
things that happen because of it. People that eat
for free for weeks. People are going to
meet people for weeks. People are going to meet
a local entrepreneur who built a 37-year
restaurant chain that they may
learn something from. Everybody gets impractical with grabbing life. I’m going to get Mark Cuban. One of you out of a million are going to get
Mark Cuban for a coffee. But if you hit up your
favorite pet shop. India hit up your art
museums where you paint. You know like hit them up like. I really believe in that. I really do. Or like if you really
are into museums like go find a museum account. And then hit up. And Google this. It’s Google. But it’s like you know. Google the director
of the museum. They inevitably have
412 nerd followers. And then you hit them up and you’re pumped. But I’m here Saturday let’s have a conversation. Go to Napa. You can go. And like get a list
off of SFDaily.com or you can get that same list then go to Twitter
tweet at the winery and tweet at the owner and wine maker of the winery and have a totally different
experience for no cost except the hour of actually
putting in the work. The dude. The dude, and listen all
you are doing this and there’s some serendipity, but the dude that DM’d me today Alexander Waslewski from Poland. He took it at bat and by the way tons of you do. And a lot of times I
don’t do it all the time. It’s serendipity. But today. Alexander
Waslewski in Warsaw, Poland is getting a signed book
coming to his house. Just keep fucking swinging. You know what I mean the math is the math. Like just keep swinging. – [India] It’s true.
– I know. I live it. (inaudible)

with their recent addition of GIFs?” – I mean, I think that’s
a narrow question. I think Twitter is
potentially making a comeback because they have a new
CEO which gives them new direction. And not that I’m mad at
Dick or Ev or the people that have run it in the past, I think it’s just anytime
you have a new CEO, if one deems something not working that it’s got the potential to work, right? I think the GIFs, I’m not letting that go, and many other things, extending the character limit, making
the feed act differently, these are all debates
and actions that we’ve seen from Twitter in the last 60 days that are promising. Because it shows maneuvering
with the product, which I think has been the vulnerability with the business. And so. I don’t think just with
it, definitely not, as a proxy to what’s going
on overall at Twitter, I think, potentially. – [Brit] Another video.
– Videos.

thoughts it’s not no new Twitter said to
net loss bad I think it’s good I think we’re working on a very big Twitter
peace when it can be done interesting up in here in 180 you don’t
think I think look I mean I’ve been on this kick for a while you’ll see on
tomorrow afternoon most likely Monday cuz I know these guys roll put together a very big piece like we do
with snap shop thank you for everybody who shared a link that up if you haven’t
read the manifesto for snapshot it was incredible great work by the team we’ve
got one coming up for Twitter wanna do these big signature petition kind of
front cover stories more blogging for you guys also big shot at everybody so many
people emailing me thankful for the new VIP video only content we finally we’ve
finally figured out how to make my email service much more valuable to people and
I’m killing I feel like you like seven years of
thanks to deliver on these videos that’s why it’s going so well so if you’re not
signed up for the newsletter that’s another title is 180 right up VIP emails sign up for everything face look if you’re watching a YouTube
subscribe you to twitter twitter struggling people don’t understand it
it’s losing attention Instagram and snapchat emerged as major attention
grabbers within mobile devices and I think of all this phone I think of all
of my this is what I think about I think this is the television and that TV is
the radio and its 1965 that’s what I think I think this is the television
1965 and TV is the radio there’s a lot of people that still think the radio in
1965 was the place to advertise and spend your time and energy I don’t
believe that to be true anymore I think this is the number one device and I
think that YouTube Facebook Instagram and snap shop or ABC NBC and CBS that’s
what is happening Twitter LinkedIn Twitter as MTV ten years ago it was
there and think about me Gary B being being one of the hit show’s at remote
control very old very old what you know Jersey Shore think of me Gary be on
Twitter as on Jersey Shore Twitter’s MTV this is the television what has happened
to Twitter is that snapshot on Instagram have now become ESPN have now become the
hot network and so that’s why i think is happening to everybody right this second
on Twitter the reasons that growing is caused that network is not growing on
the television and I’m excited though because much like how networks got
turned around the way that NBC the way that CBS went from fourth place to first
place was they brought a new executives who did better job programming and so
Jack Dorsey’s now in place will be making a lot of changes and if those
changes worked with our can rise but we’ve not seen it in tech myspace wasn’t
able to rejuvenate itself right we saw a little bit with Facebook there was a
little per second on Facebook and then they made a lot of good tweaks and like
just completely became the establishment I am so intrigued by seeing what’s going
to happen but I think Twitter is dealing with what they’re dealing with my
ultimate thoughts are it’s getting what it deserved a tent idea to product for a
long period of time and paying the price little ocean drop pass how can I use a
diploma and years of experience if they

“on today’s Tiwtter
executive ‘exodus’ news?” – Rochell, I think
there’s, I think that… So I asked for this
question to be on the show because I wanna teach
everything about optics. Meaning, when a new CEO
comes in and then there’s this “huge exodus,” a lot of
times it means the new CEO has brought in the people that they want. And they’re respecting
people and letting them leave on their terms. I don’t see, or these
people actually don’t believe in Jack’s vision. My intutition is, based
on Twitter’s track record over the last three to four
years, and I love Dick Cusam, one of my best buds in business
and I saw him recently, but results are results,
meaning it didn’t go good enough for him not to be excited
about the guy who invented it to be back in place,
though you might not like his personality, things of
that nature, but I hate when the media’s like,
everything is so negative. Like when I buy a company,
and become a CEO of it, because that will happen
in my career, and there’s an exodus, becaue big shot Gary is coming, let me promise you, anybody
that I wanted to keep would have stayed, because
I would convince them that I’m coming to do nothing but good. And maybe three or four
just wouldn’t see it, or they were best buds
with the former CEO, or they’re just tired. But please don’t get
caught up in the hyperbole of there’s a new CEO, we’re
still witihin the year of that new CEO, this is
common business stuff, period. Like, this is what always
happens, so you don’t know if they were forced out or
they were left on their own, I don’t know, even though
I’m close to a lot of the people involved. Because when I read those
headlines, I poo poo them because I am an actual operator. I’m not confused by them, I
know what real business is. Jack’s come in, he’s got a
different plan, some pieces fit for that, some don’t,
some people he might have wanted to fit for that, decided
they don’t fit for that, it’s just real life, it’s
not some huge conspiracy. I think that’s what I think. Like that’s what it is, I
just wanted to answer this question because I’m
stunned by how many people just accept very basic
narratives, when if you live it you know the real details
underneath, just like you know anything that’s in your world. My world is business, you know the real, I read headlines, I’m
like “oh,” you’re like “no, that’s what really happened.” Just like we’ve gotten
cynical to “leave of absence.” Did you see “Spotlight?”
– No. – Okay, it was about the priest
that did sexual harassment. – Oh yeah, I heard about it. – Their official, when
they were doing bad things was they got relocated on
assignment, or “sick leave.” “Sick leave.” So this “exodus” may
be on strategy, get it? Question of the day, actually educate me.

marketing Wattpad is something I’m very
obsessed with a lot of 13 and 20 year olds on their reading emails it depends
on what your going out there I’m just making you know I just know that what
had has a 32 2013 making published assumptions you might be running a book
for fifty-year-olds I don’t know but medium I would start putting out pieces
of content on medium immediately if and when and it seems
like a smoke is their Twitter eliminates 240 character limit and go to 10,000
characters I might Brentwood right right now a five to seven thousand I don’t home
character execution of one of the chapters in the book and literally the
second you hear that it’s real you like I would have liked Twitter’s blog push
notification to your phone its use it comes right that piece post it like Ctrl
C Ctrl V get ready and then I would take the link to that tweet and I would get
up and write clock every single tech writer in the game and say hey I just
wrote a piece because being your piece will be the example they use when they
announced to the world that Twitter has gone to the length is not affecting you I want an exact the 10,000 character
piece of content posted ready for that moment I want you to set like I want me
to say everybody is set to push notification for it I’m gonna have it up
immediately and I want the comms team to hit up every single tech reporter about
my first post that 10,000 sure you know what I was I was very like
I was very business see the last week I

blog, how would you market it?” – I would go to Instagram
and search every hashtag that you can think of
around fatherhood, starting with fatherhood, Stunwin,
let’s put you to work. Can you quickly check how many people have used the fatherhood hashtag on Instagram. I would go to Twitter search
and I’d go to Instagram search and I would search the fatherhood hashtag. I would then look at
the content and I would engage with it, I would do that under the the name of your blog, not as Rick. – 464,000 of them. – 464,000, so there’s
464,000 pieces of content on Instagram that you can engage with in a jab way under an account you
create for the fatherhood blog, you go look at the
piece of content, you look at what the dad or the
mom of the dad and the kid wrote and you engage with
it, like “that’s cute”. Like I would go look at one, I’d see a dad holding a Patriots, a little Patriot baby, because it has a Patriot bib and I would jump in and be like boo
Patriots, you suck, but cute kid. Be real, jab, don’t be
like come to my blog, it’s really good, you
want to learn more about fatherhood come to my, no that’s spam. Engage in the community,
work 15 hours a day, grind, grind, grind,
grind, grind, that is the easiest and hardest way to do it. The other thing you can
do is go and map the 25-50 important fatherhood
blogs and platforms and ask to guest blog and
then you’re syphoning that audience, now you have to write
a good blog because nobody will come over if you stink and
that would be another thing. I’d also scrap up a couple
bucks, I would spend $20-50 a week, instead of buying a
shake or taking an Uber or going to see Star Wars, take
that $20-50 and buy Facebook ads against dads that show
interest about being a dad. There’s a million things that you can do. India.