“in a time machine, travel back to speak “to your 21 year old self,
and only have one minute, “what do you say?” – Z, I would tell that person
to hook up with more chicks, and not work as many hours. And I know that can be crass, and obviously, you know,
what that crass statement is really saying is have
a little more fun, right? You’re gonna accomplish your things. You’re gonna pull it off, you know. I appreciate that you do
have business patience, but you need to spend
a little bit more time with your friends. You can
go on one more vacation. You can go do a keg stand,
need to live a little bit because you’re gonna have a family, which is gonna be amazing. You’re gonna be busy as crap, and you’re gonna run out of this time, you’re only 21 once. – [Voiceover] Tiger
asks, “If your dad Sasha

“how did you structure your day?” – Yoli, first of all, I
just wanted to tell you I appreciate all the interaction. Thanks for being a supporter
of The #AskGaryVee Show. By the way, back to the last question. The middle is dangerous. Pre-assistant. I mean, it was a disa– I was such a bad person, you know, I had this power position at Wine Library, where I was one of the biggest
wine buyers in the world, or definitely in the U.S., in the world. And nothing got to my
head, but I was like look, somebody can wait 15 minutes or 20 minutes if I’m like, you know,
finishing up this meeting. They’re here to sell me. So I kind of took the, you
know, the buyer’s approach mentality to that. But what was bad was I
would triple book people, like literally, I used to
be like on floor at 11:30 in the morning helping
somebody with, you know, a big selection for a
party, and I’d see like somebody walk in, and be
like oh yeah, that’s right, I have a meeting with Craig. And I’d be like yeah, you
should try this Pinot Noir, and then I’d be like oh crap,
why did Frank just come in? That’s right, I have a meeting with Frank, and I think it’s at the same time. That’s bad, let me figure
out what I’m gonna do. And by the way, you need a
little cheese for your party. Why did Sally just walk in? Holy crap, I’m triple booked,
and this would happen a lot. And it was complete chaos,
it was disorganized. It wasn’t efficient, and it was piss poor. – [Voiceover] Z asks, “If you were to jump

I actually just started
at VaynerMedia yesterday, so I’m on day number two. – Newb. (laughter) Newb. I’m impressed with the hustle though, like sneaking in to the
first episode of questions on your second day? That’s an impressive start. Trying to make an impression on the boss. I, I appreciate it. All right. What’s your question? – Okay, so my question is, so you know how Facebook reach has been going down. – Organic. – And this is the lowest
levels we’ve ever seen. – Yep. – So, I’m curious, what do
you think is the role of organic or unpaid content where the brand is always on
strategy, and the second part– – Within a Facebook world? – Within the Facebook world, and the second part of the question is, just how much reach is
enough to actually justify the time, effort, and
resources that go into producing these assets? – That’s a great question, man. Nice start. Um, you know I think it all depends on size, scale, and objective, right. So I think the biggest problem
that everybody makes is there’s no one size that fits all. Obviously, the brands
that we work with here are at huge scale, versus let’s say a lot of people watching who’ve got a small business. You know, we manage some brand pages that I can think of right now, that are so large in overall size and have done a good job
putting out great content that they’re still getting
hundreds of thousands of impressions organically
without paid up front. Now obviously, all of you have heard me ranting about dark posts for quite a bit. And we even talked about this
when you were interviewing. So for me, you know,
do I feel that Facebook has evolved into a place
that you want to look at 80, 90, even 100% of your posts are being preplanned to its audience and then paid upfront? You know, if you’re a fortune 500 company I do believe that that justifies the case. And I believe that
because I actually think that those working media
dollars, those paid dollars, are a hell of a lot
better spent on Facebook, than they are on traditional
banner or things of that nature places and organizations that you can from giving those kind of advices. So, I think that that’s the case. Now, what’s the threshold? I think that comes down
to the objective at hand. Look you can be a Fortune 500 Company, only reach 16 hundred people organically, but try to be selling
something that’s $10,000 as a B to B product and if you convert four people, and you’re making $40,000 on it. You’re profit margin is 50% and you’ve made $20,000 in profit, and your agency charged you $800 or $1800 well then you justify the means. So I think it’s, one of the biggest things that we try to do here, and one thing I think all of
you need to pay attention to is how do you become
efficient on the back end. I think what’s separating us, and what I’m excited about here, is we’re producing quality
content at a cost level that the market has
never seen before, right? And that’s out advantage, right? That for you, with fresh eyes, is probably the difference
that you’re seeing. That’s what you guys have to think about. For a lot of entrepreneurs
that are watching, and I know that’s a core
of my audience, is is your time worth it. Because it’s not a money
game, it’s a time game. So it’s always resources. To me there is no one size fits all. For all the brand managers,
and the CMOs and the CFOs and the corporates that
are watching the show or listening to the show, I know for a fact that they need to really look at just the math, right. Like, am I paying more
that what I’m reaching. So if you’re paying a
traditional digital video shop $10,000 to make a video, and then you post it organically and it reaches 900
people, that’s off, right. So, I just think that you have
to look at it case by case. – Yeah, yeah, that makes sense.

“What do you is a bigger
obstacle to success, “a lack of time or a lack of capital?” – Roberto, this is a tremendous question. I think the biggest obstacle to success is a lack of optimism. That question in itself
is the problem, my friend. Right? You’re looking at two things
that are both negatives, and guess what? Both of ’em are obstacles. When I started winelibrary.com, transformation for my business, I had time, I worked my
face off every minute, but we didn’t have a whole lot
of money in our profit center so it took more time, right? It’s just the way it is. Today, I have more money,
but boy, don’t I have time. But neither, ever, ever, will be an excuse for me. And so, just to drill
this through the throat of the VaynerNation, that’s
right, I went that graphic, don’t smile DRock,
here’s the bottom line: I refuse to allow you to get
an answer to that question because both of them are firmly square in the excuse column, and I
have no patience for that. There will always be problems. Let’s talk about a million other things that are a way to stop success. The health and well-being
of your family members so it takes your mind away from execution. The country you live in’s government and political concepts in these moments, a la, startups in China that I’ve invested in that got traction, but then people that were
wired in to the government decided to not allow it to happen and then the start up disappeared. Not as easy to be an entrepreneur there, it’s still a communist country. Sorry, it just is. And so all these things
can be problems, right? There’s a competitor
with a billion dollars who’s also skilled and
punches you in the mouth and knocks you out in
the first round, right? The world changing. I mean, there’s just a
million obstacles, right? The media, one bad coverage of you. A moment in time. You know what I think about a lot? You know what I think about a lot? Let’s get really real here,
this is why we did this show. I always, I’m a human being, and I always think about a moment in time. What if I just say the wrong
thing at the wrong time? Right? What if I call out China for
being a communist country in an episode while I’m on a rant, and somebody who’s watching
doesn’t like the way that tastes and that takes away a business opportunity for me in China in seven years? Even though I’m not trying to zing, it’s just things that I saw. What if, you know, what if what if I look down on my phone while I’m driving even though
I’ve really not done that, and I hit somebody and I kill them? And that becomes the story, and then like forget about the story, about what you think about me, I will never recover from that because I killed somebody because
I needed to check a Tweet. These are moments in time. So there are so many things that can keep you from
being successful, right? The people that you invested in having something bad happen to them so it slows you down. My friends, there are a
million reasons why not, but there’s one great reason why, which is, you just gotta persevere, no matter what it is. It’s just the way it is. It’s hard being an entrepreneur. It’s hard building a business. Everybody thinks it’s so easy, that there’s an entitlement. There’s a disaster, zinging China? Here comes my U.S. zing right now: there is an insane generation
of 18 to 25 year olds that think they’re entitled
to having a business because they saw the
social networking movie and everybody’s decided
that if you’re a kid and you know what tech is. Because you used Instagram early on, you’re entitled to
actually build a business. Building a business is hard. And you know what makes it really hard? Everything that happens
every day of every moment. So, you can pick time, you can pick money as the one or two things
that you think stop you from winning your game, but the truth is, there’s a million reasons. 99% of businesses go out
of business for a reason. And that reason is, it’s hard. And so, if you’re watching this show, I’ve got a sense of who you are, and you need to start
creating layers and layers and layers of skin to
be able to get through. Because the glamour of
being an entrepreneur, the goodness, you know you get
very confused by my optimism. Because it’s my optimism, I can’t help it, it’s just how I roll. It’s probably one of
the variable 1% reasons why I’m successful. But please, don’t get it twisted. This is hard. Every day is hard. And if you don’t have the
stomach to weather the storm, you will not be successful. And by the way, let me throw you a real weird curveball, and that’s okay. People have to look
themselves in the mirror and understand if they’re
number two, three, four, five, six, seven in an organization, That has differences
of being a number one, but maybe that’s where
your skill set sits. Maybe that’s how you make
your fortunes and happiness and all the things that
you’re looking for, and so. That question got me
goin’ a little bit, Steve. Because it’s under the context of excuses. And I will never make an excuse. Everything that’s a problem with me, everything I don’t achieve, everything that’s a
problem at VaynerMedia, and everything is my fault. And I succumb to that, and I respect that. And I actually think that’s
the way it should be. And so, um, no excuses my friends.

“What’s your best tip
for time management?” – Pedro, actually, I don’t know. My tip for time management
is to have an assistant who you make the czar of
your time and there’s this. Let’s go find Matt DeMayo actually. Let’s get out of the cube a little bit. Let’s see if we can find DeMayo. So for me, the time
management is humanly scaled. What I basically do is
I find a human being that allows me to do it
and so in this scenario, that dude is my, that’s my answer for time management, putting human being who
actually is the czar. Matt, would you say
you’re the czar of time? – That might be a bit
much but I’m good with it. – And so, he knocks on the window and says your next meeting and he texts me and he’s
like, “Are you on this call?” So, that’s what I do. I use human beings. Obviously, using a human
being to manage your time is not very practical
for most of the audience. So, I’m going to try to
give some practicality, which is I really don’t know because prior to using a human being, I didn’t really have a great system. Obviously, we have technology now, like phones that buzz
you and Google calendars. I don’t know how people do it. I just think it becomes a religion. I decided my time was worth a lot to me and I created infrastructure around it. For me, it was humans. For you, it’s got to be something that reverse engineers
your actual behavior.

on behalf of myself and
of the motivators here at YouGotThisBro. Thank you so much for all your
teachings, all your books, all your videos. You are the man, there’s
no doubt about it. I love your stuff, man. My question’s really simple. We speak a lot in schools,
colleges, universities. We have messages that we want to give out, we want to help teach these kids, bring them to a better place, help them become a better version of themselves, but the problem is is
for all the following that we’ve built up from all the people on Twitter and Instagram and Youtube and stuff like that. A lot of the schools don’t
really care about that stuff. So what my question is is how do I convey what a following is to people in schools, headteachers, lecturers, professors, how do I convey that to someone who just doesn’t care about that stuff? Thanks man, would really
appreciate your help. Peace. – Peace. Don’t edit any of that. Let the whole thing run. I love this question. I spend no time convincing people to believe in what I believe in. Up and coming wines, the internet itself back in ’97, Google Ad Words in 2000,
email marketing in ’97, social today, Snapchat two years ago. Virtual reality, Oculus
Rift in a couple years. I have no interest in convincing anybody about my stuff, so mate, here’s
the mistake you’re making that so many make. They’re wasting good time and energy trying to convince, while
taking that same time and allocating it to reaching more people. You need to reach out to
every single school professor and organization in the
world or your region or where you want to play. All of them. Find the 18 that are intrigued
and spend your time there versus one-by-one, spending
a week, a month, a year trying to convince this person
and then nothing happens. Don’t try to convert the unconvertable. I am thrilled that they don’t get it. Make fun of them after
you’re done in a couple years and say, “Mate, remember
when you didn’t get it? “You’re an idiot.” That’s fun. I love doing that. And that’s what you need to do. So take all your time,
cause that’s the asset, for all of you listening here, and if you notice, I’ve noticed
in the comments section, I’m trying to give
answers that helps anybody no matter what they do, even though these are specific questions. That is the talent I
have as a storyteller. This is a big one. Take the time that you
have, that is the asset, it’s the only one there’s not more of. It’s the big one, and apply it to places where
there’s fertile grounds. Go reach out to more grounds to find out which ones are fertile
versus trying to convert a nonfertile one into a fertile one. – [Voiceover] Edoardo asks, “As
the frontman of VaynerMedia,