“the future of
music is going to be? “How and where do you
earn most of your money?” – I’m actually very excited by
the disrupt in the music space. It’s deserved to be disrupted
for really quite a long time. And this deserved to fail and
I say that with all kindness. – You mean the people in the middle having
disproportionate economics? – Yeah, if I could do
a brief history of music. Musicians spent a long time
understanding who they were and what they offered as musicians. People call that a brand now. But they were
natural brand creators. And so Led Zeppelin
stood for something. You know, loving a
musician was like an ethos. It was an entire culture and
they were culture builders and they spent years cultivating
that culture on the road. Radio came along and it
just super boosted things. And there’s a golden time there
for when that happened and then radio became so
powerful people realized, “Hey, I don’t have to
have a whole great record. “I can have one good song,” and
then the record labels were like and we can charge for an entire
record with only one good song and the consumer
started going, “Hey, screw you guys.
I’m getting ripped off. “This is a sucky
record with one good song.” Enter the digital age
and people could say, “Oh good, I only have
to buy one good song.” – At first, they’re like, “Wait a minute, Napster.
I’m not buying shit.” – Yeah.
(group laughter) And streaming. I don’t personally feel that
music will be monetizable in a very foreseeable way. I think that we should focus
on musicians as brands and we’re lucky enough to use
music as our brand builder, as our calling card and the
future of the music business is learning to build
brands around artists. The artists get
to have equity in. – Yep. You know, obviously the
monetizing of live event. So I think access is
where all the magic is ’cause it’s the
limited resource. – Mhmmm.
– Right? So whether that means
in a show or one on ones or the brands they touch. I mean look, it’s funny
here you go with the brand move of the equity thing.
– Mhmmm. – When you think about the
economics 50 Cent made on just his sponsorship deal of Vitamin
Water let alone what you’re seeing now where
you’re, you know, celebrities and
musicians are getting 5, 10, 15, 30% of a
business before it launches on the back of their brand. It’s a very entrepreneurial
answer but it’s the truth. It’s a race to the bottom of
control of those economics. – Yeah. – Andy?
– [Andy] Cool.

– Love it. – [Jayson] On and off,
been good. I want to do niche based website
design for different avenues. – Yep. – [Jayson] And I’m trying
to build my portfolio but it’s like, you know, the
competition is so big. So, I’m trying to figure out
how do I monetize that and I want to teach
younger people as well to do it and code and things like that and provide jobs because I’m good at what
I do as far as designing. But how do I– – So let’s start,
first thing’s first, before you start teaching
other people how to do it, we need you to be ridiculously
successful so that you can afford to teach people to do it
otherwise you’re gonna charge them too much to teach them
to do it and then it’ll break. Got it?
– [Jayson] Yes. – So let’s start with this,
you want to build websites in a specific niche or just in
general you know that everybody in the world needs a website and that the
long tail of niche stuff, it’s a lot easier to get Joe The
Plumber to build his website than Pepsi. Is that
what you’re saying? – [Jayson] Yes.
– Good. So how much do you want
to charge to build somebody’s website that’s a small business or an entrepreneur
or an influencer? What’s a nice range? – [Jayson] Nice range is
about $300-400 but I’d like a subscription base
like $25 a month. In Atlanta, I lived
in Atlanta for a while, a lot of barber shops. – And so, are you, so
you want to do the whole, I’ll charge you $500 to
build your website and then $25 a month maintenance
recurring so you have recurring revenue in
case they need you and that’s how you scale it, right? – [Jayson] Yes.
– Okay. So are you building on top
of WordPress and Squarespace and things of that
nature and Shopify, that’s why you’re able to– – [Jayson] Yeah.
– Great. My man, I’m gonna give you a
piece of advice that is 100% and the only reason you won’t be
successful is ’cause you’re not hungry enough
and you’re too lazy. You ready?
– [Jayson] Yes. – Good. I want you
to go to Instagram. Are you watching
me on Instagram? – [Jayson] Yes, I am.
– Good. I want you to stop
watching me on Instagram, I want you to start this process
and I want you to do it for five to seven hours a day.
You ready? – [Jayson] Yes. – I want you to
search a hashtag, I want you to go
to the search up top, I want you to
search grocery store, local butcher, plumber. When you search it,
there’ll be a hashtag. And then I want you to spend 25
minutes hitting every picture that has the hashtag plumber
and see if it’s the account of a plumbing company or a plumber
who has a small business. I want you to then click the
URL that is linked that person’s account and look
at their website. If they have a good website,
leave him alone. If their website is shit, I want
you to go back into Instagram and hit the top right corner
triple buttons on that person’s profile and send
them a message and say, “Yo, this is me. “I’m the best at small
business website design. “You’re website is not on point. “I’ve got a thing
that’s $500 up front, “$25 a month and you will crush
it and you will return on that “investment in one day,
let alone one year because your “website will be stronger that
you’re linked to on Instagram “and you’ll convert better.” And I want you to do that for
five to seven hours every single day which means that you’ll
message between 70 and 250 people a day and you
will do a lot of business. – [Jayson] Man, thank you.
– You’re welcome. – [Jayson] I’m on it right now.
– Good. – [Jayson] I’m on it right now. Follow up in a few
months and I’ll let you know. – Done.
– [Jayson] Thank you.

mess up a friendship or– – Yep! – if you were
partners with someone– – Yep! – and how did you
deal with that, man? – Yep, so I’ve
had a lot of them. I was in business with my dad
and I knew that I wanted to do other things and that was insane
of the thought of leaving that. My friend Charles Pearson
was one of my best friends when I was running my business
and I had to fire him and he was one of
my best social friends. I had to fire him because he
wasn’t bringing it and he was doing things that were taking
advantage of our friendship and he didn’t think
I was a meritocracist. VaynerMedia currently
has a lot of family member. I had both my
brother-in-laws now involved. I have tons of AJ’s friends, all of them are
being treated differently. If you are unable to
treat business for business, your business will die. And so, that’s okay because some
times you may want to pick your friendship over that
business and that’s fine. But yes, I’ve been in a lot
of those situations and I think that, especially
with friendships, you’re gonna either create
cancer from the situation or you’re gonna fix the situation. You have to understand, if there’s
friction from your end, it’s already a lost situation. Either you’re gonna fire and
you’re gonna have to deal with that person or break up or
whatever you’re talking about and that person’s effected by
it or you’re gonna eat shit and it’s gonna turn into a cancer
cell internally in the business and yourself and eventually it’s
gonna reap it’s head and you’re gonna have an issue. Got it? So, you’ve already lost. You might as well get the bad
part over with quickly so that the business can
survive that loss. – [Sammy] That’s exactly
what I needed to hear, Gary.

– Hey, this is David Villa in
Tampa, Florida. I’m the CEO of IPD and hey Gary,
I got a question for you. How do you deal with the sacred
cow with a top performer in your business that generates
a ton of business but is toxic to your
company culture? – Fired! Fired. Fired, David. Fired, David! Does he have anything else? – [India] Eliot and I thought
you were gonna say that. Tox, fired.
– Yep. – Even before he
finished, right? Good guess. Fired. Fired. Fired.
– Yeah. – Fired. – It’s fired.
– It’s fired. – Life is short,– – It’s not even about like
living your best life and life is short.
It’s you lose. Like, you lose. Like you’re just gonna cap out. It’s like math-based marketing. Eventually, you run out of time. And you can only
extract so much. – You know what? It’s like, you
know you have someone like JR Smith on your team and he’s
eventually going to implode and cost you a championship. (crosstalk) – No, no, JR Smith, JR Smith
as the number one on that team. – Yeah. – When the top performer
is toxic, you are finished. – It’s game over, yeah. – The other thing, by the way is you have to be the most, you have to be
the top performer. To me, that is the number one
thing that I’ve always loved about my businesses
which is, I don’t know, I just don’t rely
on anybody. I could never imagine running a
business that I would sit there and say if DRock quit. – He’s scared of that
guy quitting because he’s the top salesperson.
– 100%. – That’s what, I can
see the fear in his eyes. – 100%. – If he wasn’t he’d be like
well, I’ll just do the sales. – He wouldn’t even
ask that question. By the way, in a
car salesman world, there’s a billion
great car salesmen. By the way, in the comments
section if you’re a tremendous car salesman and up for
moving, leave a comment. – Absolutely. – Alright, Jase, you get to
ask the question of the day.

– Hey Gary. It’s your Canadian homey Swish. I had a question for you, very
short and sweet, what’s your career advice to DRock and
how he can progress his career because he’s a madly talented
person and I know, for sure, you want the best outta him. – Manu, great question. For me, I think DRock needs
to hold on to me for dear life ’cause I think is grossly
overrated because of the fame and stardom of my
amazing ability. (DRock laughs) And so if I was DRock,
I’d be holding on for dear life. – Is this one of
your whack packers? – No, that’s DRock. – That’s what I said,
one of your whack packers. – So DRock, he is obviously
filming DailyVee and he’s got clearly, he’s got video skills
and he’s built an enormous– – Yeah. – Now when I take a selfie–
– How long as he been here? How long you been here, DRock?
– [DRock] Two and a half years. – Alright, let me tell you
something about loyalty. It’s year three and four
when the magic happens. – Interesting. – Everybody wants to
bounce after a year or two, go to the next thing.
– [DRock] Yeah. – ‘Cause somebody’s gonna go, “Oh, DRock’s associated
with him? “Let me give him a 10% bump in
salary to jump over there.” But I’m telling you– – Or 100 when you’re
making $2 an hour, you know. – Yeah, exactly. I always find that people that
stick around for year three, four, five in a startup they
kind of ascend to this level and they learn some stuff and you
want to learn when you’re young. And the problem is a lot of
people don’t put the time in. They quit too early. – I think the big thing is,
I agree in some ways and I’ll go slightly different. You just have to reverse
engineer what, you got deploy as much self-awareness as you
have of this moment and reverse engineer what you want. If DRock wants, for example, if DRock wants
to make a movie, for real. Right, a feature film, he’s
never been a better position with me because as long as he
keeps believing in me and as long as I keep proving that
I continue to grow I’m closer to being able to fund a feature,
I fund a feature film now. – Sure. Why not? – It’s like raising money. I don’t want to.
No way, DRock. (DRock laughs) But you just have to
know what you want. I think that my career advice
Manu to you, to DRock, India, Other Tyler, Andy, to Jason, to
myself is know what you want and put yourself in the best
position to succeed to get there but be careful because the
thing right in front of you is normally not the thing that’s
actually going to get you to the best position to
actually do what you want. – Hmmm. There you go. – India.
– But you’re in the game. That’s important.
– Yes. – [India] You ready
for a crazy video?

with to get through
these tough times? ‘Cause I know
nobody can do it alone. Why, why did you do it? Did you do it because you loved
somebody and you wanted to show them that you were
better than that. I know you got a–
– Cool. Stop it. My why back then back then was
I had a chip on my shoulder. I was getting D’s and F’s,
you’ll see that soon with my report card content this week. I was getting D’s and F’s and the world was telling
me I was a loser. My teachers were telling me
a loser, my friends’ parents weren’t saying to my face that
I was a loser but I could see it in their eye that they didn’t
think I’d be successful because the game I played, unlike
today’s game, in the 80s, early 90s was school
was the way out. Going to Harvard was the great
accomplishment, not building Facebook or Instagram or
being a successful entrepreneur. It was a different landscape
and so, you know, the why was to fucking stick it to everybody. Like I used to sit there as a
13, 14, 15, 16-year-old and look at my class and my teachers
like I’m gonna show you. I’m gonna show all of you. You think I suck,
I’m gonna be the biggest, best person on Earth. – [Eliot] You feel like
your why has changed over the course of your career? – Nope. Because that chip
never goes away. It’s why I’m willing
to put in the work. It’s why and I want to give,
you know it’s funny, we’re getting to a theme,
I want to give. Saturday was a selfish thing,
spend time with my kids on something I care
about but I’ve done that. I didn’t film before and I had
to be very careful because I don’t want to show them. I did that because
I want to show people. I want to help
them, I inspire people. People got pumped
over the weekend. People went out Sunday
morning and made money. – [Eliot] Yeah. – I got like real emails in my
inbox like Sunday morning I got pumped. I bought this printer for 30, I just sold it for 90,
I need $60. 54 after fees, I know, dicks.
Let’s go.

– This guy’s wearing
a Chiefs fuckin’ hat. – but self-discipline
can be even as important. How do you continue to be self disciplined each day especially how did
you stay self disciplined in the early stages of your entrepreneurship journey when the results
might not be there? Chiefs 20, Jets 17.
Thanks. – There’s just no options Alex. I stayed self disciplined
because I wanted to win. People talk about wanting to win
but they don’t actually want to win and they’re not willing
sacrifice to win and so I did it ’cause there was no, there
was never a moment in my time whether it’s hardwiring or
understanding of the situation. There was never situation
where I thought that not being disciplined or wavering was in
my best interest and so I think when you’re
fundamentally patient, as I am, it makes everything quite easy. Everybody’s just antsy. Antsy for shit to happen
so soon so it came very easy. – [Dunk] Next
question is from Daniel.

– GaryVee, thank you for
taking this question, man. Your friend Gus Fernandez
from Orlando, Florida. I appreciate it, big fan. Here’s my question. The entrepreneurship Hall of
Fame just called, you’re getting inducted man in 2025 but they need to know what
the plaque is going to read. Let us know and which
hat are you gonna wear? Are you gonna have the hat
that says CEO, NFL owner, what? Let us know man. You’re the man.
Thanks. – Gus it would be a
picture with a B on it. My hat would have a B on it
and it would say Honey Emperor. – [Garrett] For what? – I want to build
a honey empire. I want to be known as an
entrepreneur 20, 30, 40 years from now that this was the guy
that came along and he built $1 trillion empire on the way
he interacted with his people. He created a true insular,
you know it’s funny, once in while when
people first kinda meet me they’re like
and for real in a good way they’re like,
“Are you building a cult?” They’re like razzing me a
little but there actually really weirdly like I just
really love leadership. I really love people winning. I love winning and I just
generally believe that I can win and you can win. We all different ambitions and
different wants and if one wants to go and then go do their
thing Mozel Tov, go do it. Go win. Shit, do you know how
interesting it would be for me if somebody left here, if
Garrett left here and created G-Squared Media it started
beating VaynerMedia. I’d be like my God, kudos fuck
I want to kill him but like you know like kudos. Have nothing but
respect for the game. Honey Empire. I’m going to like this is what
I’ve always had difficulty with how much Steve Jobs has
been put on a pedestal. Cool, you invented awesome
shit but extracting value out of people by making them cry and
pushing them to that place it’s just Star Wars shit. You know the Force is slightly
better than the Dark Side. Just slightly and
that I’m fascinated by. And I want to build something,
what do you think this is about? What do you think this is about? It’s about the woman I just met
in the lobby who works in this new building that stopped
me and said, “I work here. “I’m sorry to grab you. “I found out about you. “Everybody that’s working here “has been talking
about your videos. “I watched it. “I’m inspired,
I’m gonna do my own thing.” I can make money. I can get fame and a lot,
I coulda did a TV show like, I could have been on
Top Chef back in the wine day. It was the number one
fuckin’ show on TV. I could have been famous then. Way more famous than I am
right now eight years later. Legacy, changing the game like
creating the framework for so many of you out there to look up
to and aspire to to build your honey empire so that good
can win ’cause that’s good. That’s just good for all of us.

– Like a shop, like a shop.
The shop has no shot. – [India] I knew you were gonna say that so
I put in this question. Just kidding. So why is
VaynerSports different? – Because AJ’s starting the
foundation and I trust AJ. What happens is you evolve
is, and this is very much why VaynerMedia is important. The level of understanding that
I have about the four people in this room, DRock, India, Garrett
and Dunk varies given how long they’ve been around but boy is that the reason
I’m gonna be successful. Where as in the past I tried to
do business with other people and they’ve been amazing and by
the way for Kyle and Lindsay and for all the other characters I’ve jammed with
it’s been my fault. I’ve overpromised
and under-delivered. Not happy for me, not excited
but what I learned was I don’t have the bandwidth. I thought I could do everything. I can’t do everything and so
what you need to do is have people that can do everything or
a lot and allow me to do magic on top of it and look
Vaynermedia in two years did 3 million. I sold those clients but
AJ knew how to farm it. I can do the hunting and then
when I decided to do everything, 3 to 100 happens in
a heartbeat, right? So I think that that’s what
I’m looking for and I’m trying understand there’s a lot of
people now I trust in here. I can open a lot of businesses
but I want to know be smart about this and things of that nature and
so that’s the difference. – [India] Cool. Think his name is Randy. – That’s down to self-awareness
and delegation but realizing that you can’t, when you’re an
entrepreneur you’re the most optimistic person on Earth. You can’t deploy that optimism
against somebody else that’s driving and so what you need
is context and to be able to delegate to a known
entity within your ecosystem. Investing allows me to bet on
things that I don’t control. I don’t need to do that with
my own businesses anymore.