this is a pricing question. Would you go strictly
with trying to compete? How do you get that start
up number if you’re offering services or a product? Just go try to be
cheaper with the competition? If you have a better product? What’s you’re thought on that?
– Yes. (silence) Do you understand? – [Carlos] Yeah.
Completely. I got it. – All of it.
All of it, my friend. Like everybody
always asked me, “Gary, I’m just starting out and “I’ve got nothing
and no business. “Should I this and should
I that? Or should I do this?” And the answer is yes, my man. If you are building a business
that you want to build and you want to support your life and
family and have all the riches that entrepreneurship
requires, well then you need to spend 18 hours a day… It is a good idea to
have a better product? Yes. Is a good idea to have a
service at a lower price than your competitors to give
the person that is actually financially conscious the
ability to go with you? Yes. Is it better for you to
cold call 97 people versus 6? Yes. Is it better for you to produce
great content that reaches people through virality that is
better than your competition so they know about your service? Yes. Is it better to hit up your
grandfather ’cause he’s friends with this guy who’s got a
business in the space that you’re trying to reach? Yes. Is it better to put your phone
number on Instagram Live to get on The #AskGaryVee
Show to get an answers? Yes. – [Carlos] Everything goes, it just like loving
where everything goes. – Let me give you a
really good piece of advice and we’re gonna end it on this. Never say no for the other guy. It’s the best
thing I ever told AJ. Don’t make a decision for the
other side of the table of why they’re going to say no. Just do everything
and then let them say yes to the thing that they like. – [Carlos] That’s the
answer that I was looking for. Thank you so much. – And by the way, my friend,
when you pitch people mix it up. Sometimes come
in with a lower price, sometimes come in with bravado,
sometimes come in with humility. When you actually try
to get to 97 people and you get 17 meetings,
you actually get the chance to try 17 different moves. If you’re like 99% of people and
overthink everything and have one meeting a
month and one at-bat, you don’t get the chances to try
the different shit that might actually unlock
what the real answer was. – [Carlos] So you try to
get out there all the time– – In life. In life. If you have 97 chances
and 11 people say yes, that’s the game. Everybody’s trying to play
a game of I’m gonna get three chances and get three people to
say yes and then three people say no and they cripple
like a bunch of bitches. – [Carlos] Yeah. – Got it?
– [Carlos] Got it. – Good. – [Carlos] Thank you so much.
– You’re welcome. And that’s it.
That’s the game. One thing I don’t understand so
many of you are just starting out your shit and
your fucking fancy. Everybody got real
fancy for having nothing. Like this entitlement
or you’re gonna have some perfect strategy,
it’s the grind. You know if he’s, of course,
he should come in cheaper. It’s a way for you like when you
have no reputation to get the get the gig including free. DRock, how much you
charge me for the first video? – [DRock] Zero.
– Bang! That’s it. You know Andy’s mom is making
fun of him for his salary. You know what I mean?
That’s it. You got to grind, right And?
– [Andy] You have to. – My friends made fun of me
for my salary in my 20s and 30s. You work all the time,
I make more money than you. Now what, dick?
(group laughter)

“for an app startup. “The person who manages digital
marketing is inexperienced and, “in our opinion,
stunting potential growth. “We are looking for an
opportunity to show our talent “to execs without
overstepping our boundaries. “How can we show that we are “better for the
role to the execs?” – I feel this is actually your
question and you don’t believe in Andy and this is not real. This is more you projecting your opinions about
what’s going on here. – And that’s why it’s anonymous.
– Yes. (laughter) Yeah, listen, I think much
like what goes on here and this is why it’s funny and
this is for the whole team. I think we’ve got
a good situation so many of you don’t.
My advice here is what I do think we create more of. You know what’s funny? I create a company where you can
start hacking and doing things you know that you can do that
but it’s your own trying to be nice to whomever that may hurt
that’s supposed to be doing it that holds it back. So this is a really fascinating
thing at VaynerMedia. I’ve created a world where
I never want people to not show, if you can show it, you know, then you can
do it then just do it. Show that person. Now the tough
part of that advice is, let me give you
a great scenario. In this exact scenario where
there’s a lot of people on my team that are talented and
everybody’s got different roles and a lot of your mishmoshed
into different responsibilities. Some that aren’t even their best
skill set versus other things that other people are doing,
they start liking each other. My team in general, I mean, they
don’t all have to be the best of best friends but you guys
genuinely like each other and so what’s really holding it back is
not hurting that other person’s feelings of, “Why are you
going into my territory?” It’s very complicated. I mean look, here’s part of
this, this is much like life it’s just a
black-and-white answer. Either you step and run through
the china shop and show your skills and take the risk of
saying here and by the way there’s a good way
and a bad way to do it. My real answer would be go to the person that is doing that role and saying, “I really
believe in myself in this craft. “I know this is your role I know
I’m in accounting and you’re the “creative director but
can you help me show you “or give me the air cover to
show Gary that I can do this “because here’s how
it’s gonna play out. “Either that’s what’s gonna
happen or I’m gonna quit and “leave here and go do it
somewhere else and I want to us “to be teammates
not adversaries.” Now, eight is a big number, 8 out of 10 times that person is gonna try to hold
down the other person. Out of insecurity, fear, all
these things but you might get lucky and it might be one
of those 2 out of 10 times. That’s my favorite way to do it
because I think that’s the only middle step to the black and
white thing which is to answer the question show somebody.
– Yeah. – Like edit an episode of
DailyVee and be like, “Told you, Other Tyler,
I’m better than you.” Just do it. Or don’t and be miserable
and let a little kernel of negativity eventually become
cancer and it’s gonna end up with you underperforming,
getting fired or you quitting. That’s the
punchline of all of this. All the things I talk about to
not suppress are predicated on the outcome’s gonna
be the outcome anyway. So why not just speed
it up but with humility. So like I get away with a lot
of stuff because I get to the punchline but I coat it with as
much honey and humility so that it becomes swallow-able. Consumable would have
been a better way to go. – Cool.

starting due to
potential haters? And also what’s your
tip on handling haters? – Love you haters and number
two getting over the fear is something you have to
wrap your head around. It is just the cost of entry. You will never do anything
great if you’re scared.

asked if you were to build a
company in 2016 today from scratch what would you pick. Erase all your followers all the
companies that you have built up to this date. You said you would
choose something like Nike. So my question is at the
beginning stages of your company what would you do for
your three next moves. What were your top three
first moves be to help grow your company and keep in
mind you only have $3000. What would those three steps be? – Guys can’t get more specific? – Ads, an expo at a
convention center, inventory, what would it be? Let me know, can’t wait to hear
your answer and thank you for including my question
and today’s show. – What is the name?
– [India] Joey. – Joey, great question. The truth Joey and everybody who
is watching and so many of you are emailing me and please
by the way this is a good opportunity, Staphon, can you
put a little video pop-up you’ll do a little
editing for this one. Actually put a
picture I don’t make you. #AskGaryVee the search engine. If you have business questions, my new search engine
is unbelievable. All my questions all of my
answers transcribed all there in the search engine. So many questions about this and
the truth is Joey you clearly ask for yourself there so many
things you could be doing for your apparel business I guess
is why you referenced Nike. First of all, I said if you’re
in apparel the number one thing I would do it would try to get
Instagram influencers to wear your product at zero cost all
the way up to $1, $3, $50, $100. I think influencers
are grossly underpriced. I think the game is about
exposure and conversion and I think that too many people
don’t really understand how to run a business.
Make a lot of bad mistakes. As a matter of fact, I’m super
pumped that “Shark Tank” is now doing this “After
The Tank” TV show. I don’t know if any of
you have watched it. But Lizzie loves it. They’re showing people going
out of business because they grow too fast.
They don’t understand. There’s a real
cadence of growing. It’s like anything in life. You can’t get too
ahead of yourself. You can’t go too slow. You know it’s funny, a lot of
people when they start digging into my content realize
that I’m a real contradiction. That I believe in very
opposite points of view. And I think my answer
to your question is it’s a mix of 100 different things. I couldn’t give you, I’m not
going to give you what you want from this question which is
these three tactical things. I only give very black-and-white
tactical advice when I actually have hours to sit down and look
at your business and actually understand what
I’m talking about. I don’t want to look like an
idiot or have egg on my face so then I thought about
religious points of view. For you, you need to
get that shirt and you need to get
as much exposure. The same way you hacked your
way on to this show asking a question now you got exposure. I saw you put your little
Snapchat logo down there in the corner. Some people snapped it,
following you now. You’re looking for exposure. I think it’s a grind. For apparel
businesses are very hard. You need distribution,
you need awareness to me what I would
do is a lot of listening. I would tell you very honest
answer, Joey, if I were you as young as you look and
you look great, nice and young, super fit dude. Oh India likes it.
(laughter) What India said yeah.
What? – What do you want me to say?
No, you look horrible? – [Gary] No, no. – [India] Yes he’s fit.
– Yes, that’s exactly right. That’s right.
He is a fit man. Right, Garrett?
– Yeah. – [Gary] Yeah super fit.
– [India] Garrett agrees too. – Yeah, exactly.
Wasn’t a boy-girl thing. Just is he fit? I think that one of the things
that scares the living piss out of me is that a young dude like
you and so many young dudes and dudettes like you everybody’s
just jumping in and running a business. You know what I would tell
you to do, actually know what? I’m going there.
Screw it. You know what I’m
going to tell you to do? Shut your business down and go work for an apparel
company for three years. Go email every CEO of an apparel
company that’s doing over $5 million dollars a year in
revenue that you respect. All of them. Sit down grab a nice shake right, kale, nice kale shake and map every single CEO
in the world that has a $5 million a year or higher
revenue apparel business. Then to go to LinkedIn and
Twitter and email and tweet all of them. And ask all of them for you
to be there chief of staff, right-hand man and to work
side-by-side with that person for the next 18 months. That’s what I would do. Stake versus sizzle. There’s no tactic that
I’m going to tell you on The #AskGaryVee Show that’s gonna
set you up for success and to be very frank with you and I don’t
want to hurt your feelings Joey and I have a lot of respect for
you and is hurting everyone’s collective feelings my intuition
is somebody building a really big business in the apparel
space is not going to rely on one their tactics being
asking a business guru for advice tactically. So, I would take that 3000 bucks
and save it so that you can live with 17 roommates while you work
for Carol Thompson and her $9 million a year apparel
business and watch it up close and personal. India do it one more time
and I don’t do this for humble bragging. I think it’s important because a
lot of you know India and she’s been our eco-system, one more
time, four years in Vayner? – Almost four years. – India, three weeks in my
inbox, say it one more time different than you thought.
– Totally. – India learned more, it’s only
three weeks but just different. Just different. And you can’t buy that. India sat here and all god
damn shows with you guys. India’s written a ton of stuff. Has probably consumed way
more of my voice than she would ever want to. Yet in a 10 day period
being in my inbox, being close to the sun, she gained more context. I wouldn’t say learned
but holy crap, what? Yes. And that’s why so many of you
are jumping to run a business and I’m a natural
good businessman. A lot of you don’t
have as much natural entrepreneurial
DNA as I do. I think you need to learn from
the hip and I think the biggest mistake is you’d rather go get
and this is a different piece of advice for a lot of the
college kids that I’ve reached through
that one video. You’d rather go get that
job at $63,000 at the Gap and be number 17,000 even though your ambition
is to run your own fashion brand versus making no money teaming
up with 19 roommates living that ghetto lifestyle but being the
right-hand person but remember if want to start your own
fashion brand isn’t it much better to be very close to a
person that’s got a $3 to $5 million a year business
because that’s going to be your first step. Even if you’re at
the right hand of the CEO of Nike or Adidas or Under Armour or Coach that’s not the company
that you’re going to build. You’re going to learn
Corporate America skills. I’m just completely pissed
with the lack of, (sigh) it’s a lack of patience. It’s much cooler to say your
founder of the company, “Hey bro, what you do?” “Oh, I have my own brand. “I’m an entrepreneur.
I’m crushing it.” And Joey I’m not picking on you. This is a general statement. “I got my own business.”
That’s sexy. “I’m an entrepreneur.”
That’s a rockstar. That’s cool right now. Not as cool as “Hey
bro, what are you up to?” “Oh, I’m the Junior assistant
for Rikki Thompson for her underwear brand.” What? You went to
college for that? But I’m telling you right now
the person with the humility and the patience to the second
scenario is going to win every time.
99 out of 100 times. It’s just what’s
going to happen. I’m glad I got to say that.
I’m glad I came out. It is true.
It is super true. And when shit hits the fan and
it will and people can’t raise money and it’s not that easy. 3000 bucks is not a lot of
money to start a business. Too much dreaming right now.

– [Chase] My friends and I
are starting a creative agency. – Good. I think I know thing
or two about that. – And so while we work and
read a lot of your stuff we’re trying to get all of our
ducks in a row before we start. We launch August 1st. How do you think the best way
for us to get over the fear of failing at this?
It’s kinda taking a leap. We’re currently in-house
marketing department for 21 chain retail store. – I think you guys, if you guys
are taking the leap, you guys are rounding the troops and saying
screw this place we’re going to do our thing you’ve got to first
decide here the ways to do it you do the emotional and
practical when you take a leap. The practical is how
many of you are doing it? – [Chase] Three. – The three of you have to
figure out worst-case scenario nothing goes well how long can
you survive on your savings or you’re willing to be
entrepreneurial ghetto. Got it?
– [Chase] Yeah, got it. – So the three of you need
to sit in a circle and you go India, how long can you last?
And India says 18 months long. Andrew how long can you last?
Four months. Andy how long can you last? Two years. We know we’re only as
a strong as our weakest link. God damn Andrew’s only
got four months so we have to talk about that. Number one do you think that the
three of you can go without any sales for a year? – [Chase] Yeah. The good thing is that we have
investors from the company that got behind us and they’re like
we kind of have a safety net in a little bit if it fails. – So great. So it sounds like you created the
practical version and you just have to make the
emotional version. Too many people and you know
I’ve been talking about this fake entrepreneurship. If you’re scared to make
the jump you still have entrepreneurial tendencies. You’re not an entrepreneur yet. It’s why you worked at a
company in the first place. You just got to
make the jump or not. It’s like swimming. You either jump in the
pool and you go or you don’t. The end. – [Chase] Yeah, definitely. And that’s my fear and when
you’re starting this its new frontier you know– – Dude, don’t be scared
nothing’s gonna happen. You can always go back
to the god damn job. – [Chase] Yeah. – What’s gonna happen? People are gonna make fun of you? Your mom’s gonna say you failed?
Who gives a shit. Go try it, doesn’t
work it and you go. Don’t care what other
people think, it’s the only reason
that you’re scared. – [Chase] Yep. – Whether it is your spouse,
your partner, your child, your mother, whoever it is eliminate those voices,
listen to yourself and know that if you fail you
go back into it and nothing bad will happen but if you win
it’s the greatest shit that ever happened. – [Chase] Hell yeah.
Awesome. – Cool. Alright brother,
see you. – [Chase] Thanks man.
– You’re welcome. So why are calls coming through
I’m on the line but then not?

There are a lot of reasons why
startups are flocking to Silicon Valley and New York but
it seems like emerging startup markets are becoming
increasingly viable. What are cities like
Buffalo doing right? – I think it’s becoming
viable because people are all buying into the dream. What they’re doing right is
there’s more money available to invest in startups. Startups are simple animals. They want expertise,
mentorship and money. Silicon Valley is going to win
because a lot of developers in San Francisco and things of that
nature and if you going for big, big tech ideas you
need that talent. Things are Buffalo and New
Jersey and even New York don’t fully have the kind of
engineering talent that a San Francisco has so if you got
an eBay or Facebook or a Microsoft ambition well then
you’ve got to really debate being out there to
have the engineering talent. In the beginning these
things can start anywhere. Facebook started in Boston. Pinterest started
in Pennsylvania. You can start them anywhere and
more importantly if you’re doing things that are not grossly
reliant on engineering talent you can do them anywhere. And the things that Buffalo
and Cleveland and Detroit and Columbus, Ohio and Chattanooga,
Tennessee are doing is that the rich people in those areas
are starting to write checks to startups and so then
it becomes agnostic. And more importantly there’s
such a rejuvenation of city life across the whole country so all
these really it’s amazing to see the cities of America go
from places that were seedy, ironically, to having high
ceiling lofts that are a great price and great coffee
shops and cool wine bars. We’re living through a very
interesting time in the city rejuvenation of the United
States and with that comes the natural artist and tech talent
and so I think what they’re doing right is the riding the
wave to be very frank with you and I also think that there
are wealthy 50, 60, 70 and 80-year-olds in those
towns that love their town. Right? That want
to see it succeed. I’ve even had feelings towards
Jersey on this issue and I’m still fairly young. When I 70,
80 I’ll definitely want to make Edison, New Jersey an
ecosystem of something. I think those
practical behaviors is why. It’s just the evolution
of the marketplace.

“scalability for a company, “what are the things
you look for?” – You know Zach, I’m not looking
for much I’m usually doing that homework and living that
business life beforehand. It’s not hard for me, I
don’t ever struggle with understanding…I don’t of you
noticed in my face there Staphon I was like thinking about it
I see what’s happening. I have such a good understanding
of end consumer dynamics, the marketplace, the market,
the stuff I talk about for the last 10 years of my life. A lot of venture
capitalists don’t. A lot of business people don’t
but what I’m really good at is understanding demand.
I understand the customer. I rarely ever struggle with
being like who’s going to buy your thing. I can make those connections
in my head pretty easily. And so I’m not spending a
lot, anything is scalable. Anything is scalable in theory
because you can either humanly scale it or you can
scale it with technology. You just have to
understand if people want it. Do people want
mattresses sent to their home? That’s what people
messed up with Casper and those kinds of companies. Uber. We thought it was going
to be a 1% problem when we first heard it. Those early conversation were
like well okay there’s enough rich people. Maybe we
underestimated the fact that everybody wants to buy time
and we didn’t understand that. Eight dollar green juice. That maybe didn’t seem right to
a lot of people because who’s going to pay that? People are paying luxury fees
now for their body and their health and so this generation
the kids and not just the kids I like to make that joke,
millennial’s and Gen X and everybody, everybody now is more
willing to spend money on their health and wellness versus
an 80 inch screen television. The 1980s and 90s mentality of
an 80 inch screen television and the most extensive car you could
get has been replaced with 60 inch television, solidly
awesome car but an extra $20,000 to buy eight dollar
green juices and a one-year subscription
to Soul Cycle. If you didn’t understand that
was happening, you missed it. Do I think people will pay
$50 to go to the movies? The answer is yes. Has there been an execution that
I’ve seen that makes me feel like that’s the right bet?
I haven’t yet. I know Cuban’s got some stuff in
his world but will people pay $50 to go to the
movies absolutely. Has anybody really executed the
added values that force people at all income levels to do it?
Not yet. But if I saw
somebody pitch me, I’d be like yes that
could happen. I have a good understanding
for consumer to understand where things are going. How do I navigate? Do I think there is a demand
currently or could be bubbled up quickly to justify the value and
the lifecycle of that business or is it too early?
VR consumer. Do I think enough people have
VR units at home to watch seven hours worth of content? I don’t and so I’m not investing
the companies that are selling based on that reality because
I don’t think that’s going to happen next 24 months. So the punchline is do I believe
consumers are going to do it in a short enough time so that the
business can actually make money in that lifecycle? – [Sam] Cool.
– Cool.

For an early stage startup that
just received 500,000, 600,000 or $1 million in capital, what
are the critical things they should be looking to address? – These guys have
a great company. Let’s make sure we link up
both Ace’s and their company and Plum’s company in
my description. Staphon make sure you
team up with Sam on that. Well look I mean first and
foremost, you don’t blow it. The amount of people that
have blown through their five or 600, million in cash because
they didn’t have a strategy of what they were going to do
with money is unbelievable. It’s unbelievable how much cash
and wallet is just burning for so many startup
founders it’s quite said. So I think you have to have a
real plan for it and again no different than the first
question on this episode, you have to have a strategy on
where you’re going to deploy it. What are your biggest needs? To me I like to invest in
things that bring back dollars in the midterm. I don’t need the short term but
I don’t need the longest term. I think sometimes
people are too… It’s funny, ideas are shit until
execution I like to say a lot because I think most
founders get caught on one side or the other. Some founders take $500,000
and they want that 500,000 to make them 800,000. It’s all transactional.
Sales, conversion. Other founders start thinking
about what their company needs in three years. In three years, we’re going to
need video editing software so let’s buy that now and you
didn’t get to three years. By the time that you spent all
the money that was what created this scenario you never getting
to those three years from now. I think much like marketing in
the year that you live in, day trading attention, some
of my marketing principles, I deploy in my
operating principles. What is the most important
thing with that money right this second that isn’t short-term
sales turn 500 into 600,000 but what is not the were going to
need this in three years so let’s spend it? By the way furniture and rent
and all these things that’s where people waste money. AJ and I started
this company in a conference room
of another company. This is not a
super fancy office. Right? Yeah.
It’s good. I’m happy about that. This is actually pretty fancy
compared to where we were a year ago so like people just waste
money on a lot of things that don’t matter. Now, it can’t be so screwed
up here that people don’t want to come here. But we don’t need $8000
recliner chairs for everybody and that’s what a lot
of startups do. It’s crazy. They spend more time and energy
on like how fancy this coffee machine is gonna be than
actually building a god damn business. So what you do with it? You better know what to
do with it or your startup is in deep shit. Don’t ask GaryVee, I hate
third person, don’t ask me. Figure out what to do with it. Make it practical as hell
because that money will disappear fast and the only
thing that will disappear faster is your hopes and dreams about
your business if you don’t know what to do with it.

– [Voiceover] Niall asks, “Ideas
alone can only get you far, but “once you gotten off the ground,
what does an investor need to “see to investment in a startup? – Well I think investors
all act very differently. There some black-and-white
binary investors who are looking for math to add up, right? Here are your sales, here’s your
cost of acquisition your monthly burn just pure financial
decisions and then other investors are betting
on the hypergrowth. You’ve gone from 0 to 50,000
users in two minutes, I predict that you’re going
to go to 5 million users. You’re not making any money but
you’re going to grow faster and you’re going to hit a home run
and I’m okay with the burn and the financial issues ’cause
you’re going to raise more money as you get bigger and bigger
so you’re betting on hard-core financial principles or
you’re betting on the anticipation of hypergrowth. I think one thing to keep in
mind is once you’re off the ground people have
something to judge. So I think a lot of people get
away with getting investors just on ideas which I think
is a vulnerability to the whole ecosystem. But it’s funny I’ve always been
fascinated by companies that are making money and have a year’s
worth of data often times aren’t as sexy as the idea because
investors get romanced in the upside without any practical
data versus well I already know you’ve done for a year and so I
think a lot of youngsters have been crafty in getting
investment before they have a product which I think has led to
a much higher return of failures which I think people need to
become more practical and so I think, just for everybody and
for you, once you have some data be prepared to be grilled a
little bit more because people have something to judge. I think that’s great and
healthy and needs to be more the standard. – [Sam] Cool.
Next video submission.

Really quick question, you and
other VCs see a ton of deals come across your plate. My question is what are two
or three things that makes one pitch stand out from
all the other ones? Thanks Gary. – You got it. It’s gonna be a good episode. We haven’t done a
lot of startup stuff. It’s been very entrepreneurial.
This will be good. Ace what stands out ironically
is the way I just set up you and this question, for me the jockey
the she and he that are pitching me are normally
80% of the equation. So many of you have heard that
the classic story of basically I knew I was going to marry
my wife five minutes in. If I’m willing to make my
biggest life decision predicated on my intuition, I’m definitely
going to let it do something so secondary like investing. The same way I hire.
I’m a funny hirer. Everybody used want to
actually watch this Alex, Alex. This is ironic timing.
This is Alex Klein. Alex get in here. You’re making an appearance
on the #AskGaryVee show. – Alright. – This is literally
crazy timing. – Okay. – Because I was about to say
something that is a story that involves you. Alex Klein, my brother-in-law,
Lizzie’s brother who happens to do a ton of recruiting from his
own firm for Vayner is this true or false because we got to go
fast here I don’t want you to like I feel like you
would take up too much time. – True or false– – True or false, did you Alex
remember had a recruiting firm that would make a commission
if we were to place somebody. Got it that’s of
his business works. True or false you liked it
better when I interviewed people because I almost hired
everybody versus everybody else at VaynerMedia? – True. And false. – Okay go ahead. Because? – Well, I think it
works out better. Long term for everybody, I think
it works out better with this kind of process
that’s in place now– – Instead of me just
shooting from the hip? – Yeah. – Let’s get to
actually my point. Is it true that I’d be more
likely to hire somebody after a seven minute meeting
and just make a decision. – 100%
– Okay, cool. That’s it. Thanks, brother.
– Later. – See you later.
– Bye. Big Mets loss
opening day, sorry. – Tough David Wright.
We’ll see. – The funny thing is he
happened to be walking by. Love the serendipity
of all that. That’s the punchline,
I hire in four seconds. I make decisions based on my
intuition but a startup has to have an idea in a
genre that I like. If you’re doing E-sports,
if you’re doing VR B-to-B, if you’re doing fully integrated
brand direct consumer consumer package goods, if you doing
things I believe in and I like your style, very quickly then
that something I’m going to be open up to. If you have those same things
and I don’t like your style, I’m definitely out. And if you have something that’s
not in my wheelhouse that I believe is going to make money
but I’m in love with your style I can be intrigued
and sold into you. The ones I get my deals are
usually genres I like and I liked the jockey the CEO,
I believe that she and he can navigate even changing it along
the way because that’s what happens in startups
that’s my intuition. Some people that get my money is
I don’t know this much about the space or passionate about it
but I think you’re a superstar. You have to be better
than the first group. The things that don’t get are
the things I don’t like or don’t like that genre and definitely
I don’t like the individual. I don’t think they’re
going to see it through. Thanks Ace. Let’s keep it, Alex Klein
making an appearance.