– [Camera Man] It’s rolling. – Oh, it’s rolling. Gary, Eric Decker. – [Gary] Eric Decker. Jersey right there. – I want to know how can
athletes use social media to expand upon their brand. – Eric, I think one of
the biggest, first of all, super pumped you and B Marshall tag team. I love this. Best receiving
core we’ve had in a long time. Probably since ’98. I think athletes need to engage
with their fans a lot more. You know, just pushing out like, “Come to my nonprofit event.” “Buy my jersey,” “Support my friend.” You obviously have a
celebrity spouse as well. So, bring exposure to her stuff. All celebrities, not just athletes, are always pushing,
pushing, pushing, pushing. Like, you know, “Come and see my stuff,” “do this stuff,” “do this
for me,” “do this for me.” How about doing something for them? The amount of people,
Eric, right now on Twitter that are saying, “Eric
Decker, can’t wait.” A lot of people saying,
“Eric Decker, you’re so hot.” You know, why don’t you engage
with some of those people, and literally just use Twitter
video, like I love to use, grab your phone, go to Twitter, reply. I’m gonna do it right now. You know what? DRock,
I’ma do it right now. Let’s just randomly pick somebody. This is the way to do it, right? You’ll probably edit and
do whatever you’re doing. Here we go. Just hitting notifications. Boom. There we go. Let’s see who says something. Here we go, D-Rock said something. DRock, get out of here. Let’s just find something here. All right. Let’s keep
going. Just scrolling. A lot of regramming. Let’s
see if somebody says hello. Dustin Riddle, “Gary
Vee, have a great day.” So, I hit the reply button. I hit the camera on
the bottom left corner. I hit the camera on the top right corner. I switch it to camera mode. I flip it to selfie mode, and now I forgot the
God damned guy’s name. Son of a bitch. Let’s exit out. Let’s go back. Done. Dustin, got it. All right, Dust. Here we go. Here we go. Yeah, that’s what happens
when you do it live. Dustin, video, camera. Dustin, it’s Gary Vee. I
appreciate that, brother. I hope you have a wonderful,
wonderful weekend. Thanks, man. And that’s it. And now, I’m actually
bringing value to Dustin. Eric, the amount of people that when you wave to them in the crowd, or you throw them a glove, or you say hey, they go crazy. You can scale that. You can scale that on social
and create real depth. You know, real depth. The amount of people that
I’ve done those videos for and just engaged with and said hey. Then the next day go out and
buy Jab, Jab, Jab, Right Hook. Or when Jason Glenn,
number 58, special teamer gave me some daps at a Jets Patriots game, when I was on the field and just said hey. The next day I went and custom ordered his jersey at $100 bucks. That is what’s happening. It’s very easy for you to get
into the trenches of Twitter at scale and engage with your fan base. And I highly, highly recommend that.

– Gary, what’s going on? This is Brandon Marshall.
– [Gary] B Marshall. – Question. What can I do now to set up myself for business
when I’m done playing ball? Thank you. – Brandon, first of all, thank you for helping me
curate this tremendous show. I’m super excited. As you can tell, by wearing
your number 15 t-shirt. You’re gonna rebrand 15
in green the proper way. You like that, Andrew? There’s a lot of things you could be doing to prepare for life after football. I think a lot of it has
to do around networking with the right people
in the business world, or any other place you want to go into. Especially when you have celebrity status as a football player you can
leverage that during your time. It’s amazing, I’ve watched this happen with a lot of my athlete friends. It’s amazing. The level of leverage lost the
second a player stops playing from literally the day before. It’s incredible. And, so, while you’re active
being in the New York market is a tremendous opportunity. You have a huge opportunity
to leverage that, because you have access
to so many individuals. So, what I think you have to do is reverse engineer what
you want to accomplish, and then start networking
and using that celebrity to get access to people
and start learning, and start executing, start
making real relationships. So they’re tangible relationships, and they’re not built on, “Oh, I want to hang out with
my favorite football player.” They’re real relationships post-football where you actually have that rapport. And you go into business, or motivation, or nonprofit, or whatever is your driver. And, so, there’s that. Brandon, I’m gonna give you
a little prediction here.

– Hey Gary, this is
Dan from Fan-View here. I hope I make the cut to the golden age of the #AskGaryVee Show in this format, and my question, my question to you is if you believe that sports teams will begin to use the rich data
from the influencer market, all the companies that are coming in with amazing stats around athletes, to use that data to start
to play marketing moneyball with their teams. I’ll love to hear your thoughts on that, thank you for giving back, peace! – Marketing moneyball, right? Yes. Will sports teams use data to make better marketing decisions? Yes. And I know that I’m, like,
keeping it basic, but, like, first of all, cool-ass video. Second of all, very
basic question, meaning all of marketing will use data to make better decisions. Moneyball is the notion
of using data in baseball, data is going to be used in every part of our
world everywhere forever, marketing happens to be one of them, dating is, you know, if
you think about, like – oh.
(laughter) Anyway, dating is one of them. A lot of things (laughter) a lot of things will be that way and so I think that data will
be overlaid across everything, and marketing’s actually already here, and there are teams doing it already, and we’ve done stuff like that for the Jets and the Dolphins already, so yes.

on how to get out of his mess. What would you tell him? (laughs) – Ugh, this is tough. You know what’s funny? I actually had a very interesting moment with myself yesterday. Obviously, maybe some of you
saw this picture (fingers snap) And a lot of people then put out, did Gary Vee pay the
plane to fly over Boston and say look up cheaters? And it was funny, I was sitting
there and I had very, very– I’mma tell you guys a story. In 2008, in the midst of
Wine Library TV exploding, it was the first time that I
was starting to get attention at any kind of level
outside of a small circle. I don’t know if it was an
article or a conversation, I don’t remember. But I read something about the notion of that person or this story
I read was talking about becoming a caricature of yourself. And it really hit me, and
I was saying to myself, huh, am I forcing the narrative? Am I becoming more hyperbolized? More energetic? More intense? To pander to what the
audience is giving me. Am I becoming a caricature of myself? And I don’t know if I’ve ever
really answered it, right. It was very difficult for
somebody that’s really in tune, I was really struggling to
unpeel the banana and be like, Am I? Am I? It’s interesting. What if it really happened, right? We just had a famous athlete
ask a question one second ago. What if Tom Brady hit me up and asked me? Would I be like, “Oh, Tom I wish you’re leg fell off your body.” The answer’s no, I’m not that human right. And the truth is, it’s actually
very hard for me to be upset with an athlete, even
though that’s where I get sports muscles aka you guys know what beer muscles are right? Somebody get’s drunk and they wanna fight. I get sports muscles. I’m at a sporting event, I wanna fight. But outside of it, especially right now in non football season, I feel like I’m almost
becoming a caricature of myself outside the football environment
of hating the Patriots and it was really interesting. I literally thought about that yesterday. So, being honest with myself, if he hit me up and asked me a question, I’d probably give him the best
sound advice that I could. And I’d try, ’cause
there’s still a good part– as I was just about to say that (laughs) there was a part of my… (laughs) There’s a part of me is
like, “This is the moment where I can finally put
the nail in the coffin and sabotage him.” I mean, the truth is he’s getting close to the end of his career. It’s funny, Kobe, hated him my whole life. Like just hated him, sorry. But now I kinda root for him
because he’s an underdog. I love underdogs, right. And I think Tom is the complete
and utter reverse of that in our society today and in my division. So it makes me very easy to dislike him. Look, he destroyed his phone, systematically to conceal the evidence. Nobody in public domain,
no matter what he does is going to believe him. So many people over and
over talk about the fact that people don’t care
that much about the crime, they care about the coverup. It’s unbelievable what America does with the coverup versus the actual crime. Literally probably right up to
where it gets to the ultimate like a murder, I don’t
think we’re like, all right. But underneath that, I mean there’s like– I don’t need to say ’em out loud. There’s four to five things
in society that can be done where the issue is the issue. But boy, all those
thousands of other things they’re actually things
we’re more than willing to let go away because
we have all have empathy to know that we’re not
perfect and we all have our skeletons in our closets. It’s when you try to trick us after we, the collective United States, the collective world, have put you on such a pedestal and you’ve been rewarded with the riches that come along with that. And so I would say to him to have empathy and to understand why it’s happened. And I would probably tell
him, which ugh it sucks but this is what I’d tell him. I’d probably tell him look, the truth is, the more you fight this, the worst. The more you approach it with empathy, it is what it is. The chips have fallen. You’re probably too
emotional or passionate to apologize or admit. I don’t think you have to do that. I think you just have to go neutral for a long enough period of time and I don’t think anybody
cares 24 months ago– from now other than passionate Patriot and anti-Patriot fans that debate this for the rest of your career. Out of fondness of debating around sports. That’s probably what I would tell him.

“Or do you even have free time?” – Lucky, I have a ton of free time. Well, it’s not free time, I mean I assume you’re asking
when I’m not working, spending it always with my family, and then the only other thing I like to really allocate time to is the New York Jets. Lizzie and I sometimes
watch documentaries, movies, that’s a fun thing for me. I really like docus. I don’t talk about that. There’s that. Let’s keep going. This is fun. Let’s do a rapid, kind of like a

“for pickup hoops and social media. “What, if any similarities do you see “in these two passion points?” – All right DRock, DRock
dropped his headphones. That better be gray DRock,
no editing or you’re fired. Pickup hoops and social media. I think, here’s the one
correlation that comes to mind. I think a good one. I think that it’s super
interesting in the fact that when you play pickup
hoops you actually don’t know who’s going to be on your team, right? Usually ten characters get around, ten, 12 characters, you
shoot some free throws, you have five on five. You look at the dynamics and very quickly, within the first five to ten, 15 minutes, or if it lasts that long, definitely at least through the first five or ten possessions you’re trying
to figure out the dynamics of the teamwork on the team on the spot. I find myself very similar going
through that kind of motion when I’m trying to
learn Vine, or Snapchat, or Periscope, or Meerkat, and old school Facebook, Twitter, Tumblr, Pinterest, Instagram. Those first days, like something’s popped. Like everybody’s talking, I remember Meerkat, this
just happened six months ago, all of a sudden on a
weekend everybody’s talking and obviously I’m in a nice brand position where everyone’s like, when’s
Gary Vee gonna be on Meerkat? Beme right now, right? You’re figuring out your way of doing it on that platform. And to me, it really does
remind me of a pickup basketball where you’re tryin’ to figure
out the dynamics of the game similarly to early days
in social media apps. That was really good.

“How bad do you wish Tom
Brady was your quarterback?” – What is this again? – The question is how bad do I want Tom Brady to be my quarterback? – You don’t. – I’ll take him, I mean look. Brett Favre was probably
one of the five players I disliked the most in the NFL, but I’ve said it before on the show, the second that a player takes on my logo, they’re alright, right? – That’s true. – Wayne Gretzky we didn’t like, I liked, well my dad’s a Devils
fan, I’m a Rangers fan, but I think, you know
he’s getting a little old. I think he’s, listen, I would cut my, I’m going to say this,
I would cut my entire right arm off, I would, sit calm, I would cut my entire right, left arm off for Aaron Rodgers because I think we would
win the Super Bowl. I think Aaron Rodgers is the best quarter well Andrew Luck, I would
cut my entire left arm off for Andrew Luck, I’m going Indianapolis for week two. – What about Dan Marino? – Dan Marino’s finished. – Right. – Thank God, those were tough years. The Jets have really
struggled, I mean we had Dan Marino, Jim Kelly, and Tom Brady, We’ve had basically all
the three other teams in our division, show Little AJ. AJ’s very upset, he’s
never won a championship. AJ’s never won a championship, AJ’s 28 alright (mumbles), he’s done, he’s 28 he’s never won a championship, because my baseball
team and hockey team won before he was old enough to enjoy it. So he’s a Knicks and Jets fan. AJ, would you cut your left
arm off for Andrew Luck? – Smart, smart. – AJ says no, I would. – [AJ] You wouldn’t either. – I would, I’d cut my
left pinky off for sure. Would you cut your left pinky off? – No. – I would, I would 100%. – What is he cut? – JPP. – Giants right? – Yeah because he’s– – What’s going on with his dog. – He lost his index finger,
alright let’s move on. Move on, last question,
AJ’s calling for time,

– I’m well! – I’m Merv. Fantasy Sports, the daily
fantasy sports market is blowing up lately. Draft Kings bought by Disney. FanDuel, partnering with NBC Sports. How do you think that
changes the game for us as fans and as marketers? Does it shift us more
to being fans of players instead of teams, and is loyalty gone?
– Ugh, Merv. That’s a good question! So, if Tom Brady’s leg fell
off his body today in the news, I’d be happy, right? I’m more than happy to say that. I understand how that’s
disgusting as a human being, but it’s the truth. So I’m just telling the truth. If tomorrow Tom Brady
got traded to the Jets, I would love him with all my heart. So you’re talking to somebody
who completely and utterly 100% all in, only roots for
the logo, not the player. Video games, sports memorabilia,
and now more than ever, Fantasy Sports has
clearly created a culture. I had a family event, unfortunately
a negative family event, Liz’s 99-year-old Grandmother passed away, we had a ceremony, and Liz’s
cousin was there, he’s young. And he’s a Seahawks fan. And we’re sitting in the
living room and Sports Center comes up and Peyton Manning comes up and he’s like, “Yeah, Peyton!” He’s like nine or 11. “Yeah Peyton Manning, the man,
I love you Peyton Manning!” And I looked at him and said, “You’re a (beep) Seahawks fan! “Like, you played each
other in the Super Bowl.” He’s like, “Yeah, but
I love Peyton Manning, fantasy, five-touch –” I was like this sucks. I hate the culture — like for me by the way, this whole
show for 116 episodes I say, “Don’t be romantic,
don’t be romantic don’t be romantic.” And that’s because I think this is like it’s a very deadly sin. In sports, I am outrageously romantic. It’s the one place where I think I’m the worst version of myself. And it is stunning for me how much I hate player culture where like you are a Giants fan, but you like a Cowboy player? It makes no sense to me. I’ve been in environments, one
of the great things that has ever happened to me on this
issue was, I was at a sports bar before a Jets game, because I
can never be in a bar setting for a Jets game, but before a Jets game, there was Giants fan wearing
an Eli Manning Jersey and the Giants were killing the Eagles. And a random touch-down
by DeSean Jackson happens and the Giants fan goes, “Yeah!” And I looked at him and said,
“You are a piece of (beep).” I’m like how in the world did he — He’s like, “DeSean’s on my fantasy team.” So, this was a game several years ago where the Eagles had a furious
come-back in the 4th quarter, and DeSean Jackson had
the kick-off and scored and the Eagles came back and won that game after being down by like three touchdowns. I was so happy. A happiness that I can’t even explain that that guy got it stuck to him
for cheering for a fantasy thing over his favorite football team. But that’s something I’m romantic about, so how do I think? I think most of the kids these days and even the grownups are getting re-wired to be more player-centric. I think that’s really
dangerous for the leagues. You wanna talk about
something that could happen in 10 to 20 to 30 years? I truly believe before I die, the five to 15 most influential
athletes within a league will go out and start a separate
league, and pull it off. Before I die. I believe that will happen. And I think that’s super interesting. Tie in question one to
question three on this episode. Because I think that they’re gaining disproportionate leverage. The cost of entry, of distribution
TV rights is changing. And I think there will
be smart business people that will come in and pay
them to go start that league and change the dynamics.
– Sure. – I think it’s a very
slippery slope for the leagues to go down this path. But they will because
the money is short-term and they’ll take it. Cool man, thanks for your question.

“past or present,
embodies hustle for you?” – Wayne Chrebet, 10th
guy on the depth chart when he joined the Jets
in ’95 in practice. Got there because his dad hustled together some VHS tapes, the Jets
sucked, so the coach brought in anybody and his number was retired last year. That is incredible. He looks like me, he’s
a short, white dude. He played through massive concussions. I’ve gotten to know Wayne a
little bit in his post-career. It’s funny, I always felt like
Wayne was a little overrated, ’cause he was the little
white guy and I was like, ahh, that’s racist, or you know,
but his hustle is insanity. And so, I have enormous
amounts of respect for him and he absolutely is the
answer to that question. – [Voiceover] Thomas asks,
“Gary, what value do you find

Matthew Berry here from
ESPN, and you and I are friends in real life,
so I happen to know, in addition to all the other
things that you’re into, you happen to love fantasy sports, especially your fantasy baseball. And you know that in addition to my duties at ESPN, I happen to
also own two websites, RotoPass.com and RotoPassBaseball.com. Both these sites cater to
fantasy sports enthusiasts, and frankly, I wanna know what I can do to take it to the next level. I’m lucky that I have a
nice platform here at ESPN, and on my Twitter, and Facebook, social media platforms to
be able to promote the site, but ultimately, it’s just me. And I wanna expand the
site beyond just my reach. What can I do to make the site go viral, what can I do to increase sales, to increase visibility of the site? I don’t wanna take on money or try to raise anything like that,
again, it’s just me. So, what can I do to take
those sites to the next level? – Matthew, first of all, big
shout out, love your work, we are friends in real life,
and digital life, two minutes. First of all, I hate fantasy football, and I’ve never played it, and
never will because my love for the Jets is too intense,
and I don’t wanna hear all the explanations from everybody in the comments section,
leave it for yourself, none of ’em are valid. I do love fantasy baseball,
getting ready for our draft, I’m super pumped. Look, I think it’s content,
content, content, my friend. So, first of all, the
first thing you should do is so many, so many people wanna be in the fantasy baseball, fantasy football, fantasy sports industry. So, first thing is the exposure
of this show’s question alone puts you in the game. I bet you that if, Matthew,
you go into my YouTube channel right now, you will see 11
people that will volunteer to be an intern to work on this project because they wanna put
themselves on the map, and you’ve got brand equity. Like, I kinda, you know what was weird, my first inclining to answer this is like, let me write
a guest weekly column about like, my sleeper picks each week because I want exposure in that world, and you’re the platform for it. And I’m busy, and I’m rich,
and I really still would do it because I don’t need to get paid, I want the exposure, right? And by the way, I said I was rich, and I want everybody to understand that because if you’re poor,
or not as many dollars, it should make you wanna do it even more. That’s the brain twist
that everybody doesn’t see. Anyway, you need to put
it out in the world, Matthew, that I need five
to, you need to take a day of your time and vet 50 to 100 people, and see if they can bring you value, create a team that you give exposure to, and then you need to put out content. Basically, you need to reread
Jab, Jab, Jab, Right Hook, and you need to put out
fantasy sports content, native. Look what’s happened to
this world with my content on Medium and LinkedIn, like, I mean, you need to put out,
where’s your weekly video that you put out on Facebook
of your sleeper pick that then gets amplified? You need to put out content. The answer to your question
in content, content, content. Especially in fantasy,
content is a gateway drug to subscription. You need to figure out how to
afford or use your leverage to bring value to youngsters,
youngsters normally, but maybe oldsters. Do you know how many
retired chicks and dudes would do this as well ’cause it’s fun? You need to find the right
person that matches up to this opportunity that
wants your brand equity in exchange for their work
’cause they love doing the work, ’cause they wanna talk
about how much of a sleeper James Paxton is gonna be
this year in baseball. I am preparing for my
fantasy baseball league,