“most marketable but
isn’t monetizing it yet?” – Oh, that’s a great question. Who is the most monetizable
celebrity or athlete right now who’s under monetizing? Okay so I don’t know the answer
because I don’t really dig too deep into that world. I mean I know but I don’t know. And I don’t like talking about
things I don’t know but I’m a give a very smart answer. I believe on looks and charisma
it is somebody who’s an athlete that is not a star player. So what I mean by that is
I believe that, well look, Chris Humphries, right? He’s a very solid, gutsy
rebounding NBA player but he became dramatically more famous
and could monetize because Kim Kardashian and him
dated and they actually got married for four minutes. I think that that’s a good comp. I think there’s a stunningly
handsome or beautiful man or woman who’s an athlete who’s
not the star of their team who either is gorgeous and can play
the modeling role along with athlete though that doesn’t play
out ’cause sports a lot of times they’ll rag on you that you’re
just pretty and you can’t get it done on the field. I actually think as
I’m talking this through it’s the most charismatic. So what do I mean by that? I believe that that somebody
started vlogging Casey Neistat, Casey style right now in the NBA as the ninth man off the bench was a great guy, had a
little charisma, was a great storyteller, knew how not to
blow up the spot of his fellow athletes, showed the real life
of being on a bus before the game, with fans, his own life,
his crazy brother, his awesome mom I think that that
is the person right now. The most charismatic storyteller
that could be doing it with a phone that happens not be the
best player on the team has the most storytelling capabilities
that hasn’t been deployed yet. – [Niklas] Awesome.
– Gilbert Arenas did this. Gilbert Arenas was a very nice
up-and-coming NBA player who then had some big-time seasons
who was the first guy to blog and use MySpace way back when
and became much more famous than he actually was and got better endorsement deals because of it. So that’s who I would say. It’s really anybody who is a B or C list celebrity or athlete that needs to act like me or Casey or Nash Greer
or Musical.ly stars. They need to the internet thing while they’re on the
mainstream plateau. – [Niklas] Mhmmm.
Awesome.

– [Voiceover] Chris asked,
“If the Jets win the Super Bowl “before you buy the team,
will you lose interest?” – So I’ve been really
scared of this question. This is actually a true story. I did not want this question to
be asked because the truth is I don’t know.
Let’s start there. I love how I’m looking
into yonder trying to find my future self.
(group laughter) Basically, I’m looking
outside right now and I’m like picturing myself
jumping over a fence and running on the field and tackling
Brandon Marshall and getting arrested. I don’t think I’ll
want to buy them. – [Niklas] Wow. – Not only that
I got something scarier. I don’t know if I’m going
to care about them at all. I’m telling you Ken Skelfo if
you’re watching right now please leave a comment. Ken Skelfo, will tell you that
15-year-old me in 1982 and North Hunterdon High School was
a bigger New York Ranger fan than a New York Jets fan. And that is the
hidden story of who I am. I always wanted buy the Jets
so that’s kind of interesting, so football was my true favorite
sport but the Jets weren’t good and so you lose steam and the
Rangers were making their march to my first championship that
was won right there, one of the great
moments of my life. And I think that, here’s what I
can tell you if the Jets win the Super Bowl this year, three
years now, six years now before I get a chance to buy them and
when the Super Bowl there is a significant chance that all
of my sports energy will be deployed aggressively towards
the New York Knicks because they would be my last
team that hasn’t won. They’ve already got a big part
of my attention they just been so bad for 15 years, it siphoned
any excitement out of my body. I’m very, I’m very
concerned about this question. It’s actually the scariest
question besides the things I care about which are the health
of my family it’s one of the weird scariest
things in my life. I do not want the Jets, deep
down I don’t think I want the Jets to win the Super Bowl. – [Niklas] I’m a hockey fan from
Sweden you can go with

From GR, I don’t
know his real name. How do you feel that social
media has shaped NASCAR is a good or bad as a driver or
good or bad as a fan also? – So our entire business
model is supported by corporate support.
– As is almost everybody’s. – Yeah, I guess that’s true. So you want to show
your personality but you can’t, it’s easy to second-guess your
personality if what if I have a sponsor that isn’t
going to like this. – To your point,
it’s even further. Football players shows his full personality in the contract duh, duh, duh. – Where I say our whole business
model is supported by corporate support is because it takes
that to run the NASCAR team. We can’t survive just
off the prize money. We have to have corporate
support or somebody has underwrite the program. – Yeah. Is there in NASCAR is there
some billionaires that have underwriting some programs? – Oh yeah, absolutely.
Absolutely. There’s plenty of them. And my team is, our car owner is a racer. He’s not making
money off our race team. – He loves it.
– He’s a racer. – He loves the game. – And so we search hard
for sponsors because it helps our team and because we’ve got a passion
for the sport we want to grow the sport want to grow our
partners but at the end of the day my car owner, he steps up. – At what percentage is it the
25% and down, actually in the bottom third of like
financial teams– – Yep. – How much time do you think the
driver and the core two or three top people spend
on the business part of hustling for sponsors? What percentage of time do you
spend on thinking about, trying to secure doing
appearance, like hustling? – Man, I mean I spend
every day thinking about it. I struggle it’s hard
to apply it sometimes. I don’t do enough,
I think too much. I probably don’t do enough. I travel Thursday to Sunday. By the time I’m can sit down in
my office can actually act on thoughts and can do things I’m
on a plane and heading to the racetrack where I have
to focus on the racecar. – Right. – There’s definitely a struggle of balancing and
executing, right. That’s where we talk about
content generation and things like that. Man, for me the struggle
isn’t I guess what content do I create, it’s how
do I execute it? – When a driver wins a big race
that’s a bottom 20% financial, like how rare is that? – It’s pretty rare but NASCAR
is really, they’re changing the rules in terms of how the cars
are built to help accommodate– – More parity?
– More parity because– – It’s the greatest
thing the NFL did. – Yeah, absolutely.
It’s hard. People don’t realize how
much goes into the racecar. And how many engineers it
takes and how many what adding, finding a secret bend in your
body that adds 50 pounds of down force, I can feel that. That’s this right here.
– Yeah. – Pushing down on your car. I can feel that in the
car, it makes me go faster. Some of the big teams they’re
just so much capable of finding five, six, seven, eight,
nine, ten more of those things. So people don’t realize that
lack of parity is something that NASCAR’s very aware of that
they’re trying to improve and that’s what helps
teams like mine. At the end of the
day (inaudible). – Do you have a
sponsorship person on your team? – Yeah, oh yeah. We’ve got a
marketing staff, yep. – Very cool. Interesting stuff.

– [Computer] Gary, India, Landon, I just had a quick question
what did you guys think about the NCAA and their policy
that restricts athletes from getting sponsorships. and money essentially. I know
it’s kind of a big issue for them. – It’s a real taboo issue. – [Computer] Well they kind of
have a right seeing that they’re on the road 24/7 and these
coaches get paid a bunch of money. – I mean look everybody’s got–
– [Computer] What you think about their ethics and what
can a business decision is that? Thank you very much
Gary, Landon, India. – Yeah, how are you going to
integrate that into the episode the video? You did it? – [Andy] Yeah.
– You had it. Talent. – [Andy] Soft copy of it. – Talent, man.
– Talent. So I think that, look I think is
a hotbed issue. I think plenty of people say
well they get their school paid for. Me personally, Gary, thinks
it’s complete horseshit. I think every college athlete
should be paid, period, end of story. I think the universities
exploit it aggressively. It feels very communistic. I’m not a fan of it. I think that the athletes should
be paid and that’s how I feel about it. Very simple.
Very, very binary. But I think the taboo issue. I have a lot of friends that get
mad at me when we drink a glass of wine on this issue but they
get their college paid for and this that and the other thing. To me it is just economics. They’re making
drillions of dollars on these kids performances. These kids are being treated
like professional athletes. These kids are
not going to class. These guys are practicing 40, the practice schedules of these professional athletes especially
at the tiers where the TV deals are men’s college basketball,
women’s college basketball, men’s college football, softball on ESPN now. They keep building
bigger and bigger schedules. They’re being treated like
professional athletes and they’re not being compensated
that way and an unbelievable majority of them never make
it to the professional level. And ever are able to cash in
on the dollars they dropped in university so I think
they should be paid. I’m pretty emotional about it
for them but it is what it is. There’s plenty of
things that upset me. You have any thoughts on that? – I don’t know. I don’t think I agree with
you as binary as– – Yeah.
– you describe it and it’s straightforward. But I think I could
easily be weighted that way. But I look at it as university is primary
number one needs to be a place of higher education. I didn’t go to college.
I wish I did. – Yep. – I’m fortunate that I get to
make my living that I’m actually making a living driving. – Yep. – But it concerns me like if
they set up a way to start paying football players the
effects of the 99% of them that don’t make it professionally and
what they did during their time in college when they were
making $50,000 a year playing professional college football
and not going to class because they were making their living. And now all of a
sudden they didn’t make it. You know, so I’m a little
worried some of the problem there. – The problem from my standpoint
that’s a romantic point of view because those same kids are
not going to class anyways. They’re not pumping out of the
University of Michigan and going on to have these illustrious
careers because of their education. First of all I have my own
problems of college to begin with, forget
professional athletes. Person that goes to Michigan and
leaves with a degree reality in today’s marketplace is
a whole ‘nother issue. We don’t have enough time for
this because I can get really emotional about this. – The thing that’s absolutely
dead on that you’re so right about is the cornerstone of the
whole argument is they’re making hand over fist. – Guys the SEC
contract with ESPN, these rules were implemented in a time when these
universities were not making anywhere close to these dollars. It’s become, (speaking Russian)
it’s a great Russian saying. It’s very basic. It’s like everything is
great when it’s balanced. From 1961 the amount of money
colleges were making on these athletes were more in the universe karma balance fairness. Today? You have a star player, do
you know how many Johnny Manzel Texas A&M jerseys were sold? I mean forget it. Anyway. – [India] I thought this
question was really cute

– Which athlete do you relate to
the most or compare yourself to as you’re in the blank
of digital marketing? – I don’t really think that
way but I will say that you know watching the Kobe documentary on
Showtime definitely I was like boy can I really
relate with, I am so scary. It’s unbelievable. I wonder what DailyVee episode
is gonna really going to show how competitive I really am. I’m not competitive
with this audience. I love this audience. I’m trying to give
you guys advice. I don’t even want you
to watch me anymore. Think about that. I love this audience. I’m not competitive with people
that have anointed me and gifted me with their time and their
effort and their attention. I have love for them. You should see the
polar opposite of my love. Because it’s dark. It’s unbelievable how much
I hate my competition with like visceral hate. But then in real life I don’t. I want to kill them in business. I want them to
go out of business but then I want to help them
get back on their feet but don’t fucking
compete with me. – [India] That was scary. – No, it wasn’t. I’m telling you right
now, that’s not even. Do you know how weird I am? Do you know that me
and AJ get into fights? – [India] Corn hole
that was pretty insane. – We talked about
this once or twice. Do you know Agnes? Where is she?
– [Andy] She’s right there. – Agnes! – [Staphon] AK, I need yours,
cause your’s doesn’t lag. Yeah. – I need you. (laughter) Just for a second. – Hi.
– Hey Agnes. So I’m doing this
#AskGaryVee Show. – Mhmmm.
– Right? And I needed you because I’m
talking about this dark place I go into when I compete. – Oh.
(laughter) We’ve all seen that. – Right and so, there’s that
one moment I don’t know if you remember but I do where
you had a breakaway and I came from behind and I– – You just shoved me to
the floor like no mercy. – Yes. – I absolutely remember that.
(laughter) – I just thought it would be
more powerful to hear from you. That was probably
inappropriate, right? – No, that’s fair competition.
Happens all the time. – Yeah. Winner.
That’s a winner mentality. Thanks Anges. – This is from yesterday.
– ‘Cause you’re a warrior. Legit jump shoot too.
Awesome, thanks. (laughter) I think we can all agree that Agnes is a nice 6-foot-5
brooding man. – [India] Right. – She was on a breakaway,
there was nothing. Were you there that day Staphon? – [Staphon] It was a while ago?
– Yeah. – [Staphon] Yeah.
– When I just like– – [Staphon] Yeah. Yeah. – Inappropriately, 1989,
’92 NBA Knicks-Pistons, Agnes the girl. – [Staphon] Yeah. – Yeah, that was inappropriate
but when it’s competition I do not care, by the way it actually
it works for me as a positive for VaynerMedia. I always laugh about minority,
female, things of that nature, this is competition. Whoever I think, I don’t
care what even Patriot fans are allowed at Vayner, right? I’m very dark when it
comes to competition. The Kobe stuff and I hate
Michael Jordan with my heart and soul but even his speech where he’s just like it’s all
about competition. It’s the game. I love the game. I don’t like anybody
who wants to beat me. And I really want to
beat their face in. With a brick. And I mean it. Andy you agree.
In basketball, I’m mad. Right? When we play I’m mad
and that’s basketball, you haven’t seen me
play Scattergories. (laughter) – [Brit] You were angry when
I met you playing trivia. – Right!
– [Brit] The Christmas party. – That was the first
time we met, right? – [Brit] Yeah.
– And that was like, I was weird. Competitive. – [Brit] You were like
super competitive. – Right. I was very upset. – [Brit] Yeah, even if
you weren’t necessarily contributing, you
were very upset. – [Gary] That’s right. If I didn’t have any answer to
these questions I was mad at them for not knowing.
– [Brit] It’s true. That’s like, you know. You should know something too. I do plenty of
things around here. We have this trivia
party because of me. Why don’t you get
the answer right to this bullshit movie? I don’t watch movies. You fuckers waste
time and watch movies. I don’t don’t know movies. I don’t watch them. – [Staphon] Getting fired up.

“his last Lakers game! “What we learn about
business from Kobe? “Thoughts on his legacy?” – I don’t do
sports but ask Ralph. – Ralph, what do we think we
can learn from what Kobe did? Take 100 shots? – He actually covers
the sports for me. – Go ahead.
– [Brad] I was a bad sports player. – You miss all the shots you
don’t take and if you ever get accused of a terrible crime
buy your wife a big ring– – [Gary] Oh geez, he
hates Kobe. Kobe hater. He’s a Celtics fan?
Oh. Got it. Makes sense.
You’re a Patriots fan? – I am.
– Jesus Christ. – [Brad] He’s from Boston. – I respect that.
How old are you? Perfect, no respect for any
Boston fan under the age of 34. You had it too
good, you’re soft. Alright listen,– – Isn’t your client
GE moving to Boston? – Yes, they are. Here’s we can learn about
Kobe, Kobe is very smart from a branding standpoint
in a lot of ways. He knows that the jokes of even
the most cynical of he took 50 shots last night which I think
has only happened four times in NBA history so it’s pretty
intense he knows that something that I know which is that part
gets forgotten in seven years. What you’ll hear is what is
what’s repeated 70,000 times which is that Kobe
scored 60 in his last game. I think some of the people
that run the best brands and businesses in the world don’t
sweat the short term narrative because they’re smart enough
to play the chess moves to understand when that wears off. As a matter of fact a lot of
politicians do that because they know that we say that
negative ads are bad. We Americans, we
hate negative ads. Negative ads are bad. It’s the only
thing we respond to. And so I will run negative
ads ’til your face falls off. I will take the heat for 48
hours of like I’m running too many negative ads on Brad. I’ll win the election
and nobody will remember. And so I think that’s we can
learn from Kobe last night. I wanted to make it valuable, I
think I did a nice tie-in there. What Kobe’s actions were on the
court last night is he knows the narrative that best positions
his legacy and so he was going to take as many shots as he
had to to maximize that headline ’cause it was going to be the
only thing left and a lot of you right now worry way too much
first of all what everybody else thinks secondarily worry too
much about the narrative is in the short term you know like
starting an agency seven years ago at the height of your
ability in the tech sector when the tech sector is exploding
because you wanted to play a practical long game not what
people were whispering behind your back for a 12 month period. – Can identify with
you for a second? Yes, I am identifying with Gary. You just saw my mentors and
the guy that actually started my business with
which is Brian Grazer. – Yes.
– Yes. He loves you, by the way. – Me too.
– So does Ron. I had this job before this
and I left in 2008 as his cultural attaché.
His private ZEITGUIDE. And I build that into a business
where I could work with other leaders and when I left in 2008
to start this business people were like the fuck
are you talking about? What the economy is about to
crash, which they were right, and you’re basically thought of
as a luxury because I was just helping some Hollywood producer
come up with movie ideas. – Yes. – But I kinda knew that the
world was going to change and I would be able to come more of
his necessity because everybody was going to be so crazed by
knowing what they need to know. Yeah, it’s taken me 2008
it’s taken me eight years. – It takes time.
– Right. It takes, well that– – Building something
real takes time. – It really does if it’s
authentic and you don’t want to pollute your brand.
– That’s right. Mom raising a great
child takes time. – It does. – India was the
disaster for many years. – Was she?
– I’m kidding, I’m kidding. – Not that I remember.
– But it takes time. Trying to connect the points for
other I’m living it now with my two children building
anything great takes time. – [Brad] Patience–
– Is the game. It’s the game. Question of the day.
Our guests get to ask it.

“has been boring for way too long! “What would #AskGaryVee
do to create a bad a- “golf coaching business?” – Well golf is boring. I’m just kidding with that. So wait, Matthew starts
with golf coaching, – [India] The golf coaching world’s been boring for way too long.
– [Gary] Got it. Now look I mean, every world
is boring in a lot of ways outside of heavy entertainment
genres or high energy genres until a personality comes along. I would say for the
common American financing and finance news was boring
until Jim Cramer came along. I take a lot of pride in the fact that a lotta people through the years, tens of thousands maybe
hundreds of thousands, have told me that wine was
boring until I came along and so you’re always one personality away. You know Howard Cosell
changed sportscasting. I think you’re one extreme, high-energy, entertaining person away from changing an entire culture. And so this is quite basic. I mean to me any time
something becomes exciting it’s on the back of a human
being making it exciting. And so, Emeril Lagasse made chef culture, you know, less boring by saying pow or whatever he did right and that was in the early 90’s. So the answer to your questions is, and I assume you’re
alluding this way Matthew, listen Matthew if you’ve got the chops, if you’ve got the charisma,
if you’re entertaining enough then you will be that person. And I think that’s an important thing for everybody to understand. Everything is based and
predicated on the actions, you know everybody who wants
a change, you know my tagline on Wine Library TV is we’re
changing the wine world whether they like it or not. Caught a lot of people’s
attention and brings a lot of people coming to me
around this question. If you, you’re actions
have to represent the thing that you want to happen and
so please anybody who’s trying to change the hair extension
world, or the art world, or the music world, or you
know whatever, the making apps for the iPhone, like
whatever thing you’re trying to change you’re either
changing it or you’re not. Your actions are creating
your change and so when I hear that question, if you’re
not putting out the content that’s compelling and
entertaining experience well then there’s no talking about it. Like if you’ve been doing
it, then it’s happening and if you’re not doing it, it’s
not happening and saying that you’re gonna do it or asking me to, for the answer to it,
it’s just the actions. It’s every single boring
world can be changed. Science, there’s people that
make science interesting and literature interesting,
it’s out there. Like LeVar Burton made reading
interesting with his rainbow. I mean like you know anybody can do it. So, that’s the answer. It’s just a human being coming
along and being entertaining within the genre and having the expertise to not have the experts
laugh them off the stage and make it seem like they’re
a comedian, just doing that. And I think that’s what it comes down to. The equal parts, you actually know what the hell you’re talking
about with golf lessons and golf culture and really know golf and can really teach and then you’re also ridiculously handsome and
charismatic to execute that entertainment factor.

what wine will Henrik Lundqvist drink from the Stanley Cup when
the Rangers win it this year, and will I be on hand to
provide proper service? – That’s an amazing question. Josh, great question, brother. 1994 Rangers winning the cup is one of the great days of my life. It was my first professional
championship, so, but once my teams win, I stop caring, but I do have an amazing
place in my heart. I hate being a bandwagon fan, but I was watching the Rangers
in the last couple years making their late runs in the season. Good to see you’re a
massively passionate fan. Clearly, this was a fun way to end it. Two things, no my prediction
is you will not be on hand because there’ll be an
emergency in your business and you know the somm life, and you’ll have to be there. So you’re gonna miss it. Sorry about that. And I think Henrik’s gonna go with Brazilian sparkling wine. I know that’s a left field kind of thing, but I’m very bullish on the Brazilian
sparkling wine phenomenon. I also find Henrik
extremely attractive which is Henrik married? Can somebody check? I don’t think he is, right? Can you Google that real quick before I get myself in trouble here? But I can punchline this last answer because I think if Henrik is single, I find myself believing that
he’s spending time in Brazil and having fun where he discovered
Brazilian sparkling wine and that is why he is
drinking it from the Cup. You would have been there. You were supposed to be there. – [Steve] Yeah, he’s definitely married. – He’s married, cool. So, the different rationale
to why he discovered his dear friends who are Brazilians introduced the sparkling wine to him, and that’s why he’s gonna do it. The reason I wanted to say that is I really do believe
Brazilian sparkling wine over the next 20, 30 years is
a very interesting category that nobody’s talking
about in the wine world. Episode 160,

“or quarters and elevate the team “to the level only Gary could. “The owner has to see some
value in your methods. “Seems like this might be something “more realistic and attained sooner. “Is it all or nothing?” – James, it’s all or nothing mainly because the owner’s not interested. I mean, Woody Johnson is a billionaire. He’s doing his thing. He’s not outwardly reaching out to me. He’s rolling in going about his merry way. And that’s that. And he’s in control of that situation. I’m not worried about it. I’m focusing on what I can control, which is amass enough wealth and power and opportunity and narrative
and leverage and branding to give me the best shot
to actually pull this off. And so that’s why. Plus I would never go in for an ask. Right, I would never be like “Hello Mr. Johnson, why don’t you “sell me 25% of the company”
or things of that nature. Just not in me. I’m going to take it if I deserve it. I’ll get it if I’m good enough. And so I’m focusing
every piece of my energy doing things to put me in that position because the amount of luck and serendipity that has to happen for me
to even get that at bat, literally the passing of the company on, whatever Woody decides to do with it, hopefully, hopefully he
owns it his whole life and hopefully he lives
for a very long time and hopefully because I’m much younger I’m there in a position
to make that purchase if his family doesn’t
want to hold onto it. So there’s just a million
different variables that come into play that
have to fall into place but I just need to focus
on what I can control and really for everybody,
that’s the biggest thing. Way too many of you, and I’ve been really digging into my community in
the last three or four days. A lot of, this has actually turned into a really good question. A lot of you just worrying
about shit you can’t control. Like, it’s unbelievable. I don’t know what’s the matter with you. Like you can’t control it, the end. Like it’s not super complicated. You can’t control the weather. You can’t. Like, people literally
crying that it rained during their like flea market or food fair or I don’t remember exactly what it was. Like, okay. But like, like, and then
like, then I was like okay maybe it was just a single rant. But like seven tweets, I’m like wha. Like it rained. Like Mother Nature (censored) you. Take it like a woman. And like, you know, and so, you know. I just don’t believe in crying over things you can not control. And so I just think about
the things I can control and so please try to take this answer and understand how important it is to not dwell but instead reverse it and think about what you can
be doing during that time. You know if it rained, when it rained during times I’ve done flea markets, I packed up and went dollar
store and Toys R Us shopping. You know, I didn’t just
sit there and take my rain.

“who is your all time favorite Jet “and all- time least favorite Jet “and why?” – My all time favorite Jet and my all time least favorite Jet. My all time least favorite
Jet is probably Kyle Wilson. He just ended being a Jet. Kyle, if you’re watching
this, I apologize, it’s just the truth. He was a first-round pick. He was terrible every second of the way. Just, broke my heart. Just did not like the way he played. Didn’t feel that he had
ball skills for a corner. Even when, like, our starting
corners would get hurt he would have to not
play, he was a terrible, I just really disliked him. My favorite all time Jet is Al Toon. I was a young kid, he
was our best receiver, number 88, I loved him with all my heart, I love you, Al Toon, if you’re watching. And that’s it. Those are the real
answers to that question.