“What’s your strategy with
Facebook long form posts?” – Been waiting for this moment,
this is the one I picked, I’m super excited about this question. You know, it’s really interesting. I’ve been really challenging
myself, you know, we’re a buck and a quarter into this show, and I’m like, what can
I do to make the show better and better and better. Clearly, the entertainment
value has gone up, because we’ve found the
characters, the context, some of the fun little things, you know, but how do I make the show better? Depth, right. Entertainment, utility,
entertainment, utility. I need to balance them. And so, this falls into probably
the strongest utility play that we’ve executed on this show, and so really get cozy, you
may wanna even pause this right now, go get yourself
a nice glass of wine, really settle in, because this
is a very important moment in the show’s history. The question is, what
is my strategy, right? Two great things are gonna
come out of this answer. This is gonna be your
favorite answer of all time. Because two things are
gonna come out of it. Number one, I’m gonna make you understand why when I do things on social
networks that confuse you in lieu of me writing a book called Jab, Jab, Jab, Right Hook,
and then you telling me that’s not native, and many
of you have commented like, Gary, isn’t that what you
say not to do in your book? Yes, in a net-net score
if you look at my stuff, I’m following that blueprint, but things change, and more importantly, the number one thing
that I’m worried about that so many people here do is they don’t challenge themselves. Back to the first question. I always wanna put myself out of business, wanna call my bluff before
somebody writes a blog post saying Gary Vee is wrong,
I wanna write a blog post saying Gary Vee is wrong, right. God, I hate their person. I wanna do that, so I’m
always testing myself, so I wrote a long form piece on Facebook two weeks ago, right, two Saturdays ago. I just did it. Like, not talking to the team
on a Saturday, just did it. Xander just went to sleep,
Misha and Lizzie were tied up with something, like,
alright, got a minute here, let me just, this has been on my mind, you know, I’ve been seeing
some things in the trenches, I’ve been feeling something
in my gut, my intuition, let me write a long post. Let me treat Facebook like
a blog, like a website. That’s really been sitting in my mind. I did it, it did extremely well. A lot of reach, a lot of
sharing, a lot of engagement, and I’m like, huh, so I
wrote another one that day. Actually, not wrote another one, reused things I wrote on
Medium that we did months ago. And that did really well. Did another one, and that did really well. As a matter of fact, DRock,
let’s roll it out right now. Here’s some screenshots
of the same exact article being written natively, longform, doesn’t feel like a native execution, but in the feed of Facebook, versus a picture and a
link to go out of Facebook. And that, my friends, what
you’re seeing right now, and, D-Rock, I want you
to take over the screen, jump into, like, splitting me, I don’t know if it’s here or if it’s here, but let’s keep going, just keep kind of going here, I want them to really grasp the numbers. It’s just working. And so, that’s what I’m doing. I’m always challenging
myself, I’m always testing. I did longform Instagram,
actually doesn’t feel native, right, the, you know, I
think we could all agree that the right hooks, tag your friends, all that things, that doesn’t
feel native to Instagram. It’s supposed to be nice
pictures and artistic. These are the things that happen, right, these are the things that happen. You’ve always gotta test, and I think I’ve hit on something, and I’m really excited
about passing it onto you, and I expect the
disproportionate amount of the Vayner Nation right now to write a longform Facebook post within the next 24 hours,
in whatever shape or form, you’re an NGO trying to
raise money, tell a story, you’re trying to sell some
t-shirts, you just wanna talk to your friends, this is a page dynamic, this is my page, not my account, so you’ve gotta take that into account. If you’ve got a business page, roll it, write it, try it, big picture, longform, feel it, I think you’re gonna see results. And again, I look at Facebook’s algorithm the way I look at Google’s search results. They’ll keep changing things, they keep doing that, and
so, right now it feels right. By always challenging myself,
I was able to get results, and double down on them, and
I will squeeze that orange until I get every ounce
of juice out of it, and then I’ll just find another orange. And that’s what you do. And so, whether that’s another orange within a Facebook environment, or if that’s Snapchat, of if
that’s boogaboogadooga.com, wherever it is next, I will
squeeze the mother (bleep) orange.

“Which of your views do
you think has changed “the most in the past five years and why?” – Oh, we’re coming out strong. Which of my views has changed the most in the last five years and why? I yell at everybody to
not draw lines in the sand but the four, five things
I actually care about are pretty hardcore lines in the sand. You know, I’ll talk about
some things that have changed. I think that I’m a better communicator as the CEO for VaynerMedia than I was with Wine Library. I think that I hate confrontation
and negativity so much that I lollygagged, and
it wasn’t easy for me to give critical feedback. I mean, even people in this room have gotten critical feedback, and have fundamentally benefitted from it, and it’s not something that I’m sure that I could’ve delivered
as a younger CEO, which is, I didn’t like it. I literally kind of took the role of like, well, if they’re not
winning in this environment, then eventually I’ll
just, they’ll get fired. If they can’t figure it out,
it’s so good, they’ll get fired and I wasn’t providing that value, so I think micromanaging along the way instead of letting complete capitalism and complete openness
kind of rule the day, is something that I’ve changed. You know, I don’t have that many, you know what’s funny about
that question, Brandon, is I’m over-the-top
passionate lines in the sand as equal as I am to being
willing to change them. I always like to say,
I’m a mobile, mobable? No, no, no. What’s that? Moldable, thank you. Modable dictator, movable,
too, and moldable. Make me! Moldable dictator, because I think that the thing the team will about
is, if you can debate it out, and if it makes sense to
me, I’m willing to try, I’m willing to test. So I don’t get too passionate about it. I’m trying to think. Kids, family balance, work life balance, profit topline revenue. I feel myself changing
on YouTube a little bit, in the current moment, like, you know, Jeff Nicholson on the paid team
is really selling me hard on preroll YouTube and it’s value prop and so that’s a rabbit
hole I’m intrigued by. Growth hacking, I think I was cynical to the term, I didn’t love the term, and so I would kind of like zing it, because I thought it was, I thought, like, Ryan
and other people in it, I thought were really great players, but I thought the term
was getting huckstery, but I very much value, kind of, you know, understanding, you know, result driven marketing, so maybe that. – [Steve] Are you any
risk-adverse in your investments? – Risk-adverse in my investments. No, but I definitely think
that I struggled a little bit to calibrate the 25 million
dollars in Vayner/RSE versus Angel 25 and 50 k for
the first three to four months, but I haven’t changed
my point of view there, it’s still jockey and. There is something I’ve
really changed my mind on, and I’ve brought it up recently. Dammit, I’m so pissed, I’m
good at this top of mind stuff. I’ll keep going with the show, and see if I can dig it up, or we’ll come back to
it in another episode. I’m very into changing my mind. I’ll give you a preview
to changing my mind. I will bash Facebook advertising in three to four years. Bash it. We’ll say that it’s overpriced
and doesn’t deliver, because that’s what always happens, the same way I bash banner pre-roll, and the same way I bash SEM to not being as good
as people think it is, those are my calling cards,
along with e-mail marketing. I’m definitely way more
down on Twitter today than I was three years ago, so, I don’t know if it’s like,
you know, it’s not like a religion change, but
the tactics I believe in constantly change, it’s my kind of, write similar books over and over. Sid, you’re smiling. Something happening on Periscope? – [Sid] They’re like,
‘we wanna ask questions.’ – They wanna ask questions. Periscope, why don’t you
calm your goddamn role for a few seconds and let me do the show. And so, my tactics change a lot, but like, you know, the core things, I believe in being good
to people bring value, things like that means you’re
having shifted that’s so much.

best selling book, Push, and the creator of Smart Success. I am here on the set
filming a little piece for a fitness infomercial,
and they’re calling me right now be mic-ed up. I’ll be ready in a second! Talking to Gary! Gary, I have a question
for you about Instagram. Do you know that there’s no two factor authentication on Instagram? How scary is that, right? You built this huge following and somebody could hack in so easily. I was recently hacked, and I would love to get your thoughts about cyber security and how serious people need to take it, especially those people who are building an online presence or have passive income online and how legit, how serious the threat
of cyber security is and what we should do it about it. – Cyber security. We should fight! C.J., thank you so much for the video. You know, it’s interesting, and maybe you’re just such a positive gal, but my intuition based
on the tone of that video is you got your account back, and so this is my
thought on cyber security and privacy and the same old thing, which is the reason
nobody cares about privacy anymore is in my opinion, and this is, and I know a lot of you said what? I care a lot about privacy. Ah, you don’t, because your actions prove otherwise. Meaning, the two things we
care about in this world are money and the health
and wellbeing of our family. Family and money, those are two, we care about other things, but those are two up there. Show me your top five list. They matter, and both of
those things in the privacy security world, my kid’s
gonna get kidnapped, or somebodys gonna steal
my money from my bank or my ATM or all these things. Two things. One, kidnapping is way
down, because everybodys a media company, and everybodys recording, and it’s just hard to
grab kids at the mall. Number two, when you look at money, everybody gets their money back. I think what happened, and I’m going on
intuition, and please jump in and tell me if I’m wrong here, but I think you got your account back, because you emailed Facebook or Instagram, you’re like cool, and so I think it’s concerning. You could have a day or a week of a real problem, but I think what there’s a couple of, and
I’m worried that people are watching and think
there’s a naiveté here, but it speaks to an optimism that optimism that I really believe in. I don’t think we’ve
quantified how little cyber issues there actually are, and there’s a ton. There’s unlimited. Put in cyber security, cyber hacks, put them into Google news alerts, and your inbox will be pounded. Everyday this is happening. On the flip side, think about
what’s actually happening, and it’s really interesting. We’ve almost become immune to them. Target got hacked which was a huge amount of people. Almost everybody at this
point has been hacked, and what’s interesting
is what then happens? Once you get over the hacking or the issue at hand, you ask yourself,
what was the ramifications of that? And that’s where you get down a much more fascinating debate to me, which is we’re just on the, I mean, I’m almost ready to
shoot out my social security number here on the show. As a matter of fact, 9-4, no. (laughter) Not yet, but soon enough. Maybe episode 125 or 521 I’ll be ready to shoot out my social, you know what’s funny? I used to say this all the time. Somebody came up to me
at a conference and said, you know, blah-blah-blah did that. Head cut off and got all sorts of hacked. I was like, alright I don’t want any, but only because I didn’t wanna deal with the time. The funniest part is
the biggest fear I have in cyber security is time. Time is becoming so valuable, and I think long term that becomes a
more interesting debate to me which is the time you have to deal with, changing this and changing that and changing your password and resetting and emailing everybody and telling them. Those are, that’s the real death blow. That’s bad, but C.J. I don’t think it’s this insanely tough issue, especially because
it’s a cops and robbers game meaning I have enormous
belief in the balance system of cops and robbers, cat and mouse, meaning the good guys, the bad guys. Who are the good guys? Who are the bad guys? All this conversation,
I have a lot of empathy and respect for it. I think it’s a net-net game, because it’s pulling from both directions, and I think we live within that middle, and I think that right now
you’re obviously at the height of your emotion about it, because it sounds like it happened recently, but I have a funny feeling
that six months ago it’s kind of a different feeling in your heart. You might have lost some income for a day. They might have posted
something that embarrassed you or made you lose some fans and then doesn’t allow
you to recoop at the max, but again, you start on
your way back the next day. I think there’s set backs
and things of that nature and so that’s just kind of how I see it. – [Voiceover] The Bades asks,
“When is it appropriate to

“for pickup hoops and social media. “What, if any similarities do you see “in these two passion points?” – All right DRock, DRock
dropped his headphones. That better be gray DRock,
no editing or you’re fired. Pickup hoops and social media. I think, here’s the one
correlation that comes to mind. I think a good one. I think that it’s super
interesting in the fact that when you play pickup
hoops you actually don’t know who’s going to be on your team, right? Usually ten characters get around, ten, 12 characters, you
shoot some free throws, you have five on five. You look at the dynamics and very quickly, within the first five to ten, 15 minutes, or if it lasts that long, definitely at least through the first five or ten possessions you’re trying
to figure out the dynamics of the teamwork on the team on the spot. I find myself very similar going
through that kind of motion when I’m trying to
learn Vine, or Snapchat, or Periscope, or Meerkat, and old school Facebook, Twitter, Tumblr, Pinterest, Instagram. Those first days, like something’s popped. Like everybody’s talking, I remember Meerkat, this
just happened six months ago, all of a sudden on a
weekend everybody’s talking and obviously I’m in a nice brand position where everyone’s like, when’s
Gary Vee gonna be on Meerkat? Beme right now, right? You’re figuring out your way of doing it on that platform. And to me, it really does
remind me of a pickup basketball where you’re tryin’ to figure
out the dynamics of the game similarly to early days
in social media apps. That was really good.

and I’m wondering how small businesses can best utilize Snapchat? Like should they be posting
coupons or promotions or maybe doing day in the life diaries? Would love to know your answer, thanks. – Annemarie? Annemarie, the answer is yes.
All of the above. You need to put out compelling content. Compelling content in my opinion falls into two very distinct categories. One, entertainment and escapism. Two, utility and value. That’s it.
That’s how I see it. Either you’re entertaining
me because I need to escape the reality of I can’t pay
rent, that I have 94 roommates because this idiot on the
Internet told me to find my dream job. (rewind sound) buying random stuff at
Goodwill and selling it on eBay to pay your $80.00 worth of rent because you have 94 roommates in a studio. That’s it.
Get dirty. Or–
(laughter) You like the recall? You like the recall, Steve. You always like the recalls. – Well, you know, callbacks are good. – Callbacks. Thank you for the proper terminology. Or two you are a utility. Like you just bring absolute value. I think the show works because I think I mixed
both in pretty nicely. But it’s one or the other. So on Snapchat you either gotta do that entertain them, make it funny. Don’t forget the context of Snapchat, skew is younger. You know a lot of it
is mundane silly stuff. Or you can bring utility which is you gamify it
and say here’s a coupon or a code, save it because
it’s going to disappear. You play with that. Utility or entertainment.
It’s very clear. It’s funny.
You led the question. Amber, you know the answer. I love having you on the show but you absolutely led the answer which is you gave the
examples that would work. You know what to do. Now it’s less about asking
me and more about doing it.

As you know, I’m a humanist and I’m really big into human beings, hanging out with human beings and building real relationships. – Me too, Simon. – And I love technology
and I love social media, but I’m also aware that there’s a balance and if things go out of
balance, it can actually hurt the relationships that we form. And it’s amazing for me
sometimes to watch people you know, every notification they get, their Instagram, their
Facebook, their Twitter, everything that shows up
on the top of their phones, they can’t help but look
down and see what’s going on. My question to you is, do you think that companies who use social
media as a primary means of marketing, or any means of
marketing, for that matter, have a responsibility to actually
help us find that balance? Do they have a responsibility
to help us manage our real relationships or is it entirely the responsibility of the user? Thanks for your help. – Simon, first of all,
since we’re buddies, I’m dying to have dinner. Let’s get together, ’cause I’m
gonna ask you questions like, do you think that it’s the responsibility of New York City to
limit the size of sodas or is it the responsibility for us? Do you think it’s the responsibility of McDonald’s to no longer make anything that is over 180 calories or
is it the responsibility of us? Do we think that we should, you know, and it’s a very, very
slippery slope, right, I mean, I think that
politicians and other humans have for a long time tried to say, we know what’s better for the user than the user themselves. Not to mention, in a business environment, as you know, Simon, you know, Dunkin’ Donuts and
Starbucks and Peet’s Coffee can be like, cool, we’re gonna do this. We’re gonna limit, we’re gonna only Tweet and post on Instagram three times a day. And then like, Gary’s
Coffee’s gonna swoop in and do it all day long and
see results in the white space and then the other companies were like, screw that, we’re back. And so, I think it’s an
interesting question. I also think, and this
gives me an opportunity to go there, Simon, to say the following. I promise you that when you and I go and have these drinks
or dinner in a couple weeks that I will rarely look
at my phone, if at all. You know why? ‘Cause you’re interesting. ‘Cause I like you. ‘Cause I don’t see you that often. And because that’s what I want to be doing when I’m there. On the flip side, if me
and Staphon were just going to hang out right now for a quick coffee, I might look at my
phone a couple of times. I get to see him more often. We don’t have that much to
talk about right this second. You know, and so I’m like,
I’m gonna be choosing what I want to do besides
what I’m doing right there. I think that us people looking at phones. Looking at notifications is
actually a true indicator of what we value. You know, about to take
a drive with my mom, will not be looking at my phone so much ’cause I miss my mom
and I want to hang out. But if I saw my mom every single day, I promise you I probably would. Which is the truth. It’s just us choosing what we want. And so, technology has given us options. You know, I always talk about the couple you see in a restaurant, where like, me and Lizzie will walk in. Well, me and Lizzie don’t talk about this ’cause of my point of view, but I know so many of you have
walked into a restaurant and you’ve seen a couple and literally, both of them are on the
phone the whole time. And you and your partner are having dinner and saying like, look
how sad that is, right. All of you have done that. Or at least you’ve heard
of somebody doing that or you’ve been part of a party. To me, I don’t think that people
recognize that same couple, 20 years ago, they just sat
and ate dinner in silence looking at each other. Have you seen that weird thing? Have you seen that weird thing, India? Yeah, it’s weird. – It was weird. – It’s weird so I actually
am happy for that couple because what they would
have had to do 20 years ago, which is sit there in silence,
they’re at least actually keeping up with the ball game. Looking up on their Instagram. Deciding what they’d
rather do in that moment than hang out with the other person because they don’t have a great marriage or great relationship. That’s just real. This is real dynamics. I think it’s a very
dangerous slope to say, look, all these
relationships, how sad is this human interaction when
you have absolutely zero, triple zero, not double
zero, Robert Parrish, triple zero, follow me here DRock. Triple zero context to
what’s actually going on in the relationship. Do you know how many
people, I got it DRock. Do you know how many
people are in you know, out in public with each
other that hate each other at that moment. That are struggling. That are having problems. That are on the verge of breaking up. That have a business issue at hand. There’s so many dynamics
and I have no interest in sitting on a pedestal and saying, they should be interacting
with each other. And so, yeah, I think
there’s a responsibility and I think the responsibility goes in many different directions. And I think it’s a tremendously
interesting question. I still think that ultimately,
it’s very difficult to do anything other than
to rely on the end user to do what’s best for her or him. And so, that’s kind of
where I sit on the issue.

“where volume is more
important than content, “how would you take
advantage of social media?” – Jay, what’s the matter with you? Volume’s more important
than content everywhere because volume of selling shit
is what you do for a living. Regardless if you sell
weird looking statues or phones or, I love taking off, kicks. You know, like, volume always matters. Content is a liaison
to more volume, right. My content wasn’t more
important on Wine Library TV. It was the fact that that
lead to selling stuff. And so, whether you’re
in wholesale or retail, or B to B or B to C, the
end goal within the context, is to drive a result including
if you’re non-profit. You’re not making content
that’s gonna make somebody cry about, you know, the dogs in
the wild that we need to save because you just want somebody to cry. No, you want them to
take out their wallet, this is what you want, Jay. You want them to take out their wallet and give them the cash. Right, that’s what you want. And so, please don’t
get it twisted, anybody, that so much of this is predicated on how do you provide that value to then have leverage to get the
result that you’re looking for? And so, sorry India, it got
a little bit heated there for a second. Word it for me one more time. – [India] He says, “Your
wholesale business where “volume is more important than content, “how would you take
advantage of social media?” – Yeah, I mean, no I
mean, you know, you know. First of all, when you’re
in wholesale, you’re in the B to B business, so you
have it easy, in my opinion. Go and map who your customers are. Go to Facebook. Run ads against the
companies of the people you’re trying to reach. Employees of the company
you are trying to sell this. Go run it against Foot Locker employees. People that work at Foot Locker. Do you guys have Facebook accounts? I feel like people haven’t
been updating them as well, but the data’s still incredible at scale. This is just a quick test. Do any of you put
VaynerMedia in your profile? – [Voiceover] Mm hmm. – All five of you? Even better than I thought. You can reach all five of these characters by targeting employees of VaynerMedia. As a matter of fact,
somebody could have probably been flown in next Friday
if they were smart enough to spend $40, 40 measly dollars on ads against VaynerMedia employees, where they used the VaynerMedia employees to pressure me to bring that person, but you didn’t, you just didn’t. And so, execution my friends and being a practitioner
is always, always better than headline reading. And so, I will tell you it is very easy. LinkedIn, Facebook, target
your actual customer and then make content
that is valuable to them. Right? Which means different than B to C. So, back to this. I’m a sneaker producer. I’m new, I’ve got to compete
with Under Armour, Nike and Reebok and Puma and crap. Maybe my ad is, hey, introducing
the new Gary sneaker. More profitable for you than the others. Like literally, it is a
B to B promotion, right. Like, here’s a chart. This is what you make on
all these other characters. Sure, they bring people in, but here’s my offer and
I’m able to bring you dramatically more profit and as a kicker, if you email me back, I
will also run ad dollars directly to your store for my sneaker because you’re one of
the first hundred people to contact me.

and my question for you
for the #AskGaryVee Show is, what women in business do you think are just rockin’ it on social media? I love to follow people
who are doin’ great stuff and I’d love to know who you think is doing an exceptional
job on social media. Women in business, thank
you, have a great day. – Women in business, social media. This is tough for me
for a couple of reasons. One, I really don’t follow anybody. You know, all I’m really doing is putting out content and
engaging with my own audience and so I’m not trying
to duck the question, obviously there’s plenty
of people that pop to mind that I think are incredible
entrepreneurs and business women you know, Katia, CEO of
Birchbox, an investment of mine. Obviously since I’m an investor in it, I’m a little bit closer to it. I think she’s an incredible
operator and entrepreneur, Rachel from MikMak, another investment that I’ve made that I’m in love with. Brit, Brit Morin’s probably crushing it. Britt Dako, another investment of mine. These are businesses that
I’m closer to, you know, Spoon University, Gals,
either, they’re crushing it. Again, I have no clue what
they’re doing on social, I know what they’re doing in marketing, in operating, in
leadership, in being a CEO. I assume Brit is doing a great job ’cause her brand is at the forefront, and I have seen stuff in the past, but I’ve been very head
down for the last 24 months really on this show,
and running VaynerMedia, and obviously the
Vayner/RSE capital venture stuff, so I’ve been a little
busy, though the truth is, and I’m just gonna let it out of the bag, I’ve never really followed anybody because I just don’t have the time for it and I’m really gonna
only do my thing anyway, which could be a weakness, by the way. I don’t think this is some
great, oh I’m so cool, some amazing strength that
I don’t follow anybody else. It’s just how I roll,
and as I always say here, you need to do you. So, I apologize that I don’t have a great answer to that question. Savvy Auntie historically
has done an amazing job I’m a big fan. So, those are some of the answers. Tight show, very focused,

“Alright Gary Vee, you’re
big on authentic marketing, “but when does it go from
building trust with the audience “to shit man, that’s TMI.” – Too much information. I don’t think we, the people that put out the content get to judge what TMI is. I think the consumer judges
what’s too much information, and so as you can think now, and let your whole mind go, you’ve got all sorts of
people that are whether in social or real mainstream media, that you deem, put out
too much information or not enough information. I’m a big fan of the market deciding, and I think the way you
learn how the market decides is to listen to the market. For me, you put out stuff and you see what they come back to. For example, there’s a vine that I put out where I’m sitting in a toilet. Danny, the craziest place I vined is this. This. That might have been TMI for people. I did it, because I’m
curious of what too TMI is, and I think one, I think it
breaks down to two things. Number one, the market decides. We’ve seen that. You’ve seen no question. There was a time and period where people thought
Elvis shaking his hips was too much information. I would call that tame
compared to what Miley Cyrus did at the MTV Music Awards 18 months ago. I would consider that tame
to what XYZ is gonna do six years from now on whatever we’re on a Netflix show. Live show. I think that things evolve. The market evolves, but I really think of this
as nothing in the middle. The market decides, and
then you get to decide. We’ve refrenced it’s been funny we had
an episode where I really got hardcore about my family thing, and it’s been bubbling up. I’ve been getting a lot
of positive feedback from a lot of friends and family about how little I put
out on Misha and Xander and Lizzie, and how I
do keep my family life pretty private in the scheme of how TMI I am. I decided that, Lizzie decided that. We decided that, and the occasional picture would be fun, and would never be deemed as too TMI, but we decided that is for us, TMI. I think you deeply have to be
authentic to what’s right for you. You can’t force it. You just can’t force it. I would definitely, maybe about another year, maybe in another 18 months, I definitely am gonna give a key note without my shirt on. Many would deem that as too TMI, yet you probably won’t see Xander until he’s like 17. I mean like, you gotta decide, and then the market decides. If people are engaging with your stuff, and there’s a lot of Instagram
girls that are putting out content that many would deem as too TMI, but the market sure likes it, and if it works for
them, that’s how you have to live your life, and so
you do you. You do you. There is nobody deciding
besides you and the market. That’s the way it should
be, and there’s always this nice balance, and if you’re
fortunate and you’re lucky, what you’re willing to put out they’re willing to consume
and are happy with it, and that’s the Mendoza
line we’re all looking for.

“How do you think people will
consume news in the future “and how can small publishers
like ourselves monetize “on our content if it is
consumed on a native platform?” – Raymond great question. You’re going to have to find
ways to integrate advertisers in a way that if you’re not
the platform where you’re monetizing the eyeballs, well then you don’t
deserve the dollars because all the advertisers want
is the awareness, right? I mean they’re not smart
enough to recognize they want the actually engagement
and the sell through. Unfortunately right now they
still want the awareness. So, if your news is
being consumed on Twitter and not on your platform, and there’s no ad opportunity
for your advertisers in that format and
that’s going to Twitter, well then you’re fu—-
and that’s exactly what you are alluding too. I think what you need to do is A, find ways to drive people to your world, which is extremely difficult. Or B, rethink the model all together. Do you actually, you know, when was it that media
and news companies decided they were in the advertising business? A long time ago. But are you maybe in the events business? Are you maybe in the consulting business? Are you maybe in the
content production and compete with VaynerMedia business? Are you in the stand up comedy business? I know that was weird, but like that’s really where I’m going. You and everybody else selling
news has defaulted into, “I sell advertising.” Why? Why are you romantic about
the way you make your money? Why are you using 80 years
of history to make your money when the world is clearly
changing at a scale that we’ve never seen? Why? Why? Because innovation and innovators are rare and far and few in between aren’t they? And so, I challenge you in this show, at this moment, and everybody else
trying to monetize news. Recognizing news is now
being consumed on Facebook. Recognizing news is now
being consumed on Twitter. You’ve lost your power of people
coming to your destination. There’s a couple of
ways to think about it. Are you thinking about
virtual reality video? Are you thinking about 3D printing? Are you thinking about
mobile only society? Are you thinking about the
next thing after mobile which might be, I can do it right here in thin air. Or, more importantly,
’cause all of that stuff is probably 10 years away. Are you thinking about
different ways to make money? Meaning, you have a news
outlet and because you’re good at producing news
and getting people to consume it on the web, maybe you help advertisers
get their content consumed on Facebook and Twitter. Rethink the game. And by the way, that was advice for everybody here. Always rethink how you make your money. Wine Library has a big
second floor right now and I’m trying to sell it out as space for events and things of that nature. I’m making money on the real estate. So rethink the way you make your money. (car engines revving)