– [Voiceover] Nikhil
asks, what do you think of Twitter’s plan to remove
the 140 character limit? – Nikhil, I think this is a
tremendous execution by Twitter. Twitter really needs a
jumpstart in a lot of ways, and really the reason it had a limit, was because of the technology in place. Because it was really in
the old 160-character limit or something of that nature
with the phone structure, of text, and like, there’s
no reason at this point to keep that limit. It created creativity, I
think it served a purpose, but you gotta evolve or die, and I think the freedom of more characters could be helpful. Plus you have a lot of base of people over the last eight years that use it that will still keep
things short and tight. For me, I can see us now
doing complete blog post type things, like we do on Facebook, in a Twitter environment. Could open up some opportunity. I think this is a very smart
move, a much-needed move, a move that I’m excited to test out, I think this was a need. – [Voiceover] Garrett asks,
what’s the worst mistake

“from the producers/hedgers
to the consumers. “All of my current and potential customers “are large commercial and
industrial property owners. “What would be the best
way for me to leverage “social media marketing to try and increase “my customer base in this
strictly B2B atmosphere? PS, Chris Ivory is a boss.” – Chris Ivory is a boss, I think
he might not play this week for the Jets, I’m concerned. I would go out and create white papers on SlideShare and then run
LinkedIn and Facebook ads against those white papers. What I mean by that is, when
you into a B2B environment, I believe that long form
becomes much more valuable than short form. I think that you reverse the
headlines that people think that it needs to be
all short form content, I think you know your audience, you know who your buyers
are in a B2B environment, you know what they value, and you need to deliver on that. And so, that’s exactly what I would do, I would go out, and I would
create long form content that’s valuable to them,
and not a sales pitch that’s valuable to you. But content that those
decision makers need, not just for what you do for a living, but holistically, let
me give you an example. Even though I’m trying
to get CMOs as clients, I might be able to put out content that teaches them about Cloud computing, or IT infrastructure, or I
would make a white paper of how the CMO needs to
interact with the CIO. These are valuable pieces of content that I brought to them
that have nothing to do with hire me as an agency to do your work, but I brought you value
in a nine page deck that you saw on LinkedIn
because I targeted you properly, so that’s what I would think about, create long form content in video, in audio, but in definitely deck form, B2B people love decks. And get that in front of
them through targeting on LinkedIn and Facebook, put
your branding on the bottom, make the last click go to your world, provide them value, do what I always say, become a media company, not just around what you do for a
living, but what actually brings them value, and
so what I would do is I would call, and let’s get real tactical, I would literally call the
25 customers, 50 customers you have right now,
call them and say “Hey.” Real quick, if you’ve got two minutes, maybe email them, ’cause people
don’t like people calling. Email them, say, “Do you
have two minutes for me, “I’m looking to provide you more value,” you call them and say, “Hey, what are “your other business problems or frictions “besides what we do
together in the world.” If eight out of 25 of
them say the same thing, that would become my first content pillar to put out to the world. Bringing value to people is
an amazing way to guilt them into doing business with
you, even if you bring value to them in a genre
that has nothing to do with your own, but is still
within the collective, cohesive unit of what
they do for a living. Stefan, fire emoji out of my mouth,

– Hey Gary, the sandwich enthusiast here. – Sale. – You talk a lot about
how video is the future of social media. How do you decide which video content goes on which video platform? And secondly, if the New
York Jets were a sandwich what type of sandwich would they be? – Ah, Jo’s. You keep answering questions, I’ll keep making sandwiches. – That’s my man Shawn. (video keeps playing quietly) Oh, you always get caught with that. That is a wonderful VaynerMedia
employee here, Shawn. Uh, ba, bum, bum, ba. You know I reverse engineer audiences. So Facebook’s incredible
and I’ve a complete hard on for Facebook because
if I wanna make a video for a 60 to 80 year old female, I know what kind of content goes there versus a 30 to 35 year old male whose a Jets fan, who lives in New Jersey. I can curse there, I can be Jersey right? Like if I’m doing a video
for 52 to 58 year old females who are fans of Joel Olsteen
and live in South Carolina it might not be the right
video to be like f- you. That,that, that might not work right? So one I love Facebook
for that ’cause I feel that gives me the whole breadth. Instagram skews 40 and under, Snapchat I get real silly,
I can be really ridiculous, the rainbows, you know and so it’s about reverse engineering the audience. Who’s gonna consume it,
where is it gonna be? Twitter because I think
it’s more news oriented, more things of that
nature so maybe a video where I’m talking about
breaking news or my thought. Like my thoughts on
Snapchat or the other day. That would’ve been a video I
would have definitely debated to go into Twitter because
so many people newsworld are hard core on Twitter
so if they saw that, they retweet it, I get distribution so it’s reverse engineering,
reverse engineering Shawn. If the Jets were a sandwich
they’d be a Sloppy Jo. (people laughing)

– [Voiceover] David asks,
“What would you do “if you were the new CEO of Twitter? “How would you turn that ship around?” – David I would do a couple things. One I would recognize that
the data that we’re collecting on a daily basis is
disproportionately valuable to a lot of real time marketers
and real time data analysts. You saw Bloomberg Twitter
JV come across the headlines for me I haven’t read it
yet but that’s exactly where I’d go putting my
money where my mouth is. I invested in the company
called Data Miner years ago that I felt Twitter would or should buy or become a big company
on the backbone of that. I would also recognize that normal people don’t understand Twitter. Twitter as a product is
not as easy to understand as Facebook and Instagram
and that is a friction point. When you look at the data
that shows how many people have signed up for Twitter
but then have not been active that’s a vulnerability. So I would hire the
single best product guy that I could, or gal,
and so product person would be very, very, very high on my list. I would not guess, I would
poach with all my ability with disproportional
economics and give them as much stock as I had to from
a Facebook or an Instagram or things of that nature. I would probably make
a very aggressive plan. I would change the logo of the bird. I would probably change it to a cat and have the cat eat the
bird as a symbolic notion to it’s a totally different company. So I think you’d need a branding play that would change the optics. So I would change the
logo from a bird to a cat. I would tell Wall Street that they should start
selling my stock now because I’m not gonna be a CEO
that’s gonna confine itself to making numbers on an
every 90 day basis and that I have empathy for that’s
how they have their business and I probably only would
have gotten the job as CEO of Twitter if I communicated
that to the board and the biggest stockholders
who then clearly, weirdly allowed me to go become the
CEO ’cause they wouldn’t care about their stock price
over a 24 month period. ‘Cause it would go way, way
down because my behavior’s more predicated on business building not so much Wall Street appeasing. So there’s a lot of
things that I would do. I would also recognize that Twitter is one of the true social networks. That the value in listening
is very big on Twitter. Whereas Instagram, Pinterest, Facebook, Tumblr they are, Snapchat,
it’s pushing content out. It’s more of a content
management system, a CMS, where Twitter has a lotta
listening capabilities. It is where you have a conversation. It is the place you go for
now when something happens in the world ’cause people wanna talk. Starting to move a
little bit in Instagram, there’s some of that behavior. But those are some of the
top line things I would do. – [Voiceover] Kamil asks,
“How would you raise money

I just wanted to know two things. First of all, what are you
going to do with yourself now that I’m taking over this show. You see that, DRock,
I think I made him cry. But, also, what are some
of the biggest changes that have happened since
I came out with my book, Jab, Jab, Jab, Right Hook? – Great question, great work. Steve, why don’t you
tell the story real quick on how this amazing
cartoon came to fruition. – I tweeted something
about an obscure video game from the 90s. – [Gary] Which one? – A game called the Neverhood,
there’s a Kickstarter coming out called Armor
Crog, and this random guy, this, like, random guy was just like, oh, yeah, I’m really excited
for that to come out, too. We started going back and forth, and I followed him, and all of a sudden, he made one of these, like, random, custom things
and made a video saying ‘thanks for following me.’ And I was like, this is ridiculous, I dare you to make you Gary. And he did, and we ended
up going back and forth, and he ended up asking a question. – That’s amazing. I mean, he jabbed you. – [Steve] He jabbed me. – I love it, I love it. Do you know what chrono trigger is? – [Steve] Of course. – Just wanted to show you I do, too. (laughter) A lot of things have changed since Jab, Jab, Jab, Right Hook. As a matter of fact, as I was writing it, the paid volume of importance on paid in Facebook, was happening as Jab, Jab, Jab, Right
Hook was being written, and organic reach was
dropping, I was like, oof, and Instagram was becoming more obvious to me as a mainplay, which is why I brought it
to the front of the book. You know, obviously, Instagram
now has paid right now, Pinterest, I think I
understand better than I did when I wrote Jab, Jab, Jab, Right Hook, I would’ve done more search engine process and understanding for Pinterest. Snapchat would’ve become
enormously important part of Jab, Jab, Jab, Jab, Right Hook Two, Snapchat would be at the
forefront, I would do more B to B stuff, I think I
understand that better, and would do more LinkedIn content. YouTube wasn’t even a part of it. I probably would acknowledge
it more, jam with it, so Facebook has become even more important and more powerful, I
would argue that Twitter’s become less powerful, so, yeah, I mean, that’s the point, right. I try to write, you know, it’s funny, the new book that’s coming out March, #AskGaryVee, the book,
is probably gonna be the most ever green book. No, Thank You Economy is an
outrageously evergreen book, but Jab, Jab, Jab,
Right Hook and Crush It!, to a degree, thank you econ, I mean, all the books I write tend to have that 24 to 48 month lifecycle, and then I feel like they need updating, and so I put out a lot of free content like I do here to make
sure I’m providing value. I take an enormous responsibility for somebody who spent $15 to buy my book, to bring them value. I do that by subsidizing
a product like this for free, forever.

– [Camera Man] It’s rolling. – Oh, it’s rolling. Gary, Eric Decker. – [Gary] Eric Decker. Jersey right there. – I want to know how can
athletes use social media to expand upon their brand. – Eric, I think one of
the biggest, first of all, super pumped you and B Marshall tag team. I love this. Best receiving
core we’ve had in a long time. Probably since ’98. I think athletes need to engage
with their fans a lot more. You know, just pushing out like, “Come to my nonprofit event.” “Buy my jersey,” “Support my friend.” You obviously have a
celebrity spouse as well. So, bring exposure to her stuff. All celebrities, not just athletes, are always pushing,
pushing, pushing, pushing. Like, you know, “Come and see my stuff,” “do this stuff,” “do this
for me,” “do this for me.” How about doing something for them? The amount of people,
Eric, right now on Twitter that are saying, “Eric
Decker, can’t wait.” A lot of people saying,
“Eric Decker, you’re so hot.” You know, why don’t you engage
with some of those people, and literally just use Twitter
video, like I love to use, grab your phone, go to Twitter, reply. I’m gonna do it right now. You know what? DRock,
I’ma do it right now. Let’s just randomly pick somebody. This is the way to do it, right? You’ll probably edit and
do whatever you’re doing. Here we go. Just hitting notifications. Boom. There we go. Let’s see who says something. Here we go, D-Rock said something. DRock, get out of here. Let’s just find something here. All right. Let’s keep
going. Just scrolling. A lot of regramming. Let’s
see if somebody says hello. Dustin Riddle, “Gary
Vee, have a great day.” So, I hit the reply button. I hit the camera on
the bottom left corner. I hit the camera on the top right corner. I switch it to camera mode. I flip it to selfie mode, and now I forgot the
God damned guy’s name. Son of a bitch. Let’s exit out. Let’s go back. Done. Dustin, got it. All right, Dust. Here we go. Here we go. Yeah, that’s what happens
when you do it live. Dustin, video, camera. Dustin, it’s Gary Vee. I
appreciate that, brother. I hope you have a wonderful,
wonderful weekend. Thanks, man. And that’s it. And now, I’m actually
bringing value to Dustin. Eric, the amount of people that when you wave to them in the crowd, or you throw them a glove, or you say hey, they go crazy. You can scale that. You can scale that on social
and create real depth. You know, real depth. The amount of people that
I’ve done those videos for and just engaged with and said hey. Then the next day go out and
buy Jab, Jab, Jab, Right Hook. Or when Jason Glenn,
number 58, special teamer gave me some daps at a Jets Patriots game, when I was on the field and just said hey. The next day I went and custom ordered his jersey at $100 bucks. That is what’s happening. It’s very easy for you to get
into the trenches of Twitter at scale and engage with your fan base. And I highly, highly recommend that.

reaching a max? I.E., it’s now a fight
between social platforms to grab the pieces. – I think I understand the question. We only have so many
hours in a day, right? I think the basis of the
question is very simply how many hours of attention are really up for play? You’ve got television. You’ve got sleeping. You’ve got eating. You’ve got working. You’ve got your phone
that has tons of content. You have video games. You have going to the bar. You have fantasy football. You have all these things
pulling at your attention. You have your kids. You have your book club. There’s only so many hours. The leisure hours or the consumption hours have absolutely stayed the same while the amount of content
vying for that attention has exploded. Our grandparents had three goddamn TV channels and two newspapers and two radio stations vying for our attention. That’s how you got big. That’s how Walter Chronkite was the most famous person in America. Now we have massive fragmentation, and so yeah I think the attention has not. The attention has stayed stable while the things pulling at that attention have grown exponentially
especially over the last 15 years, and the internet has I mean if you think cable television or video games of the Nintendo era, or all, or Direct TV then later compares at
all to what the internet is doing. It’s 1,000 to one. The web and the phone, I mean the phone has become. It’s unbelievable to me how absolutely essential that phone is. Xander dropped my phone on Sunday and me and Matt were scrambling on Monday. Me and Matt were scrambling, because Tuesday I was going to LA, and I didn’t have my phone for 15 hours and I was
freaking the hell out. It was unbelievable. It was kind of chill actually, but it only worked for me because it was Monday, Labor Day into Tuesday and I was home with the family. If I was not not have my phone now. The only time we ever
fix my phone otherwise is when I’m in the office. I’m here, okay, but literally I was walking
around with my laptop. Thank God I had my update on my iOS, so my text messages were coming in as chat, but otherwise I would have been like whatever. To answer your question, yeah I think it’s a war. It will be a continuous war and the size, the big
things in our society are gonna be smaller and smaller, because everybody is gonna
go into their niches. We’re gonna micro celebrity, micro trends, that long tail is gonna be really, really, really, really long. Real long, super long. Great episode. Tomorrow is one of the
most special episodes

We have a recycling program
that’s specific to our county. – You weren’t on Andy there. Oh but you caught him? Good, edit that, because if you saw Andy’s reaction as the paid performance guy
it’s a ludicrous question. It means that as a matter of fact, what I just said, ludicrous question, can
you guys impose Ludacris in between, like next to me. – [Ludacris] Move get out the way – I oh baby, it’s a ludicrous question if
you’ve been watching the show. Who asked that question?
– [Andy] Liz. – Liz, if you’ve been
watching the show for the last whatsoever, 130 episodes,
then I think you’re just mailing in your question, but I’m glad you got on the show, because it’s fun to be on the show, but Liz, it’s so simple. Facebook targeting. That’s it. You can literally put
your business address and run a radius around it, or everybody in the 07081 zip code or the 08802 Asbury, Jersey in the house. Zip code, and everybody will see it in that zip code, in that feed. It’s a piece of cake. You can do localized
ads with Instagram now. You can do localized ads with Twitter. It’s the only place you can do this kind of stuff outside of direct mail, which
is very, very expensive for the ROI of the attention, because everybody throws their direct mail in the trash. Like this question. Next.

– [Voiceover] B. asks, what
do you think of McDonald’s response to Burger King’s
Peace Mcwhopper idea? Seems like they missed a big opportunity. – DRock, before I answer this, are you running the B
roll that we did before the show? – [DRock] Yeah. – To start the show. – [DRock] I can do it right now. – No, start start the show with it. I think it’ll be interesting. People are gonna be, oh, Staphon’s now. Right, Staphon. Graduating to editing the show. Start with all that B roll all black and white before
it even goes into it, because then people understand why I screwed up the intro,
because the transition was awkward. I, well first of all you’ve seen a lot of our banter on this. I’m with you India. I thought it was I think my answer came through in the black and white that started the show which is I think McDonalds, first of all I like competitions so I like that McDonalds kind of zing Burger King right back. Burger King tried to win the game by being like, like there was a, McDonalds was in a very tough spot. I also love what Burger King is doing in marketing right now. I think they’re being very clever. Sonic is one of our great clients at VaynerMedia. I’ve got that hat on. I think it’s super fun to watch. I think I’ll answer this. We are clearly living in interesting times where Burger King can make a micro site to make this annoucement, and McDonalds official
answer is in a Facebook post in sentence form. If you haven’t realized that communication has changed forever in our society, please let this be a moment where this is how companies that
are dead heated compet, I mean Pepsi, Coke, like Burger King – McDonalds. It doesn’t get more than that. I think it just depends on
what side you wanna be on. There’s the people that always wanna be on the serious side, which McDonalds wins. There’s people that think
the world is way too serious and you need a little humor. I think more people sit on that other side hence why I think the most
popular reply to McDonalds and upvoted. For me, for me, I like the way they went with it, but I can see every angle of it. I like that Burger King did it. I like the way McDonalds, I just want them to fight. Like, if you really want me, listen, but you have to understand. I’m giving you my answers
to me as a person. I love competition. I live for companies fighting with each other and
trying to beat each other and jockey and chess moves. I love it, the sport of it. Just like politics has become a sport and entertainment which has a lot of sad
variables around that. I think business is about to go that way, because everybody can communicate, and it’s all in public and all this stuff. I’m just enjoying watching. Pass me the popcorn.

“if you haven’t already?” – I definitely haven’t already. Beme which is my technology startup. Here’s some context for– – Link that up DRock, in the Facebook post, in the YouTube post. Let’s make sure everyone who watches– – In fact, we’ll put a link
below that if you click on it we’ll automatically unlock Beme for you and you will automatically
be following Gary. – Oh. – You like that? We’re working, it’s a new product
we got a new feature– – Take that (beep) (beep).
(laughs) – In the history of social networks, there’s maybe been, what, what would you say? How many have succeeded, eight? – Seven.
– Seven. That is the swimming pool that we are currently wading around in. So to call yourself a success – And I think that we
define that as a success of like such meaningful scale, financial stability, looking like it’s gonna
go in the right direction. – Social impact. – Impact, for sure. – To me, that is a success. And I mean it, when you can
count it on less than two hands how many companies have succeeded. It’s not just catching a unicorn. It is the most, the rarest, hardest thing you could ever hope to accomplish in the space of technology. That’s what we’re trying to do, so have I considered it a success? Not even close. Ask me in four or five years. – Click the app. Yeah, I mean look, to me one can argue that
it’s a success right now. The amount of people that I come across who are doing other things in their career that wanna go then make a app that has the ambition to
win the consumer web game is extraordinarily high. The amount that even saw the day of light, even saw the day of light
with well financed funding. That’s repetitive. With money. With all those things going in their way, is very small. Then to have that happen on top of which to have a very smart, you’re
a tremendous marketer. You know, that means a lot to me. I’m sure you define yourself
in a lot of different ways but your marketing skills
are very high, I admire them. The amount of noise and
excitement that was generated felt amazing to me, then
you gotta back it up. So, now there’s the next challenge. Now’s the tough part. Is actually making the
product at that level. – Yeah, I mean some of the– – Tim? Are you typing a new, I’m sorry. Don’t do a new one. If it’s done, it’s done. – [Voiceover] Okay. – Cool, all right. – We just lost our Facebook feed. – No, no, okay. – But some, some of the greatest failures ever were a gigantic pile, an
aggregate of tiny successes. So I appreciate everything you just said and I really hold dear the tiny
successes we’ve had thus far – 60 seconds for everybody who’s watching what it is, how you describe in 60. I know that’s tough but– – What Beme is, is Beme is a way of sharing via video the tiny moments you experience in life and doing it in a way
that’s absolutely dynamic but doesn’t interrupt the moment. And within this 60 second window I demonstrate to you
exactly how that happens and it looks like this. Like right now, I’m capturing
video of this entire set. Of Gary’s beautiful face just like that and when you hear the noise (phone beeps) that means it’s been shared
to all of my followers. That’s what Beme is. – You know what I love? But you’ll never be able to
see what you just shared. – Well, not until it’s live in the network and everybody else can. And that’s the whole idea. Is to remove the scrutiny. It’s to remove sort of, controlling the image of yourself in life that you put out there. I’d like to say, Beme is not about sharing how the world sees you. It’s sharing how you see the world. – And what’s interesting about that is, what’s really happening in social is platforms are showing who
you want to be to the world. We are all living in the most
PR’d version of ourselves. We have 15 year old girls running around America right now who are massive growth hackers who understand the speed
in which likes come in on an Instagram photo that
took them 17 minutes to take and then they take it down
within the first 60 seconds because they don’t like the
data that’s coming back as fast. – Right. – And they reset. Literally, three hour dynamics
to pull off the one picture that’s gonna capture the moment
of the concert you went to which is PR at its finest. It’s an interesting dynamic. – Yeah, we’re trying
to get away from that. Because I think our, the ethos, the principle behind
this, our mission statement is to promote understanding
by sharing perspective. And I think if you can tap into
other people’s perspectives, you get a better idea as to
what the world is around you. – When I– I’m an investor. When I really got excited, I’m still excited for this moment, is the thought of like the
first time I go on stage and Beme to me is so exciting. Like literally, people
seeing what I get to see when I give these keynotes
versus watching me is an exciting moment for me. – Do you know, and we can
stop talking about Beme in a second, but last night a friend of my named Shon, Shonduras you know him from Snapchat. – Yeah, yeah. – Shon Bemed his daughter being born. – What? (whistles) – I mean, my wife and I
watched it this morning in bed and we were both crying. I mean it was unbelievable. It wasn’t the yucky stuff and it wasn’t the stuff that
you would deem inappropriate. But it was his wife in the
chair, in the bed being anxious and in the next shot he’s holding his beautiful newborn baby girl. – That’s cool. – And it was such an emotional,
such a real, raw thing. And that’s we’re hoping to accomplish. He didn’t think, he just shared. – Love it. – Next question. – [Voiceover] Alex asks,