– Ooh, that’s a good one. – I’m going to jump into this.
(crosstalk) You don’t get this
question after the show? So, I think that that’s a great
question by Heather I think rented land has a negative point
of view here right now in the way that she asked the question. So many people are scared that
they don’t own their Facebook page, they don’t own their
Snapchat account what I don’t think people understand is
that’s the ways it’s always been about everything always. When he showed up on
television on good day, Good Morning America or on
The Ed Sullivan show you didn’t own that. You’re more than welcome to be
able to go and build your own app and things of that nature. How we got connected with
Backstage you know I’m investor in you guys where that world is
going is very fascinating to me but I don’t think it
should cripple one. Do I think that if you can own
it and execute it there and have everybody there like an email
list, like your own website, like your own app, does
that have more upside? For sure. I think there’s a chicken and
egg issue though which is if nobody’s there, why you go
on Snapchat and Facebook? ‘Cause everybody’s there. And you want to siphon and I
love how people are like I’m doing all the
stuff for Facebook. No, no Facebook’s doing
all the stuff for you. They’ve curated hundreds of
millions of people into one place that give you a chance
to be seen or heard so I think there’s a little
chicken and egg thing. I do think as you gain more
traction and have more leverage that you’re able to take a
little more control of your environment if you choose to but
I think both work and so to me rented space is very
comfortable to me. To me, anywhere where there’s
attention is a viable place for one to speak to the world and
achieve their story outwardly and I would not be crippled
by doing either or both. – Jake. – I couldn’t have
said that better. – Damn. Yeah. – I do that naturally that wasn’t 10,000 hours
of work, it was. – For me, I’m like let me let
our manager talk about that. – Alright, let’s move it. – [Voiceover] Erica says, “Talk
to us about the importance of

– Hi Gary, my name
is Sharran Srivatsaa. I’m the President
of Telus Properties. For context, we are the fastest
growing real estate brokerage in California with about 450 agents
and 20 offices and my question to Gary is just this how can a
forward thinking brokerage like ours build a brand on Facebook and Instagram that all our agents can leverage to build
their own individual platforms? Thank you, Gary. – So I’ll jump into the
first one, you can add Frederik because I’ve given a lot of
speeches at RE/MAX and Keller Williams and all these
organizations and when they’re at that level with a lot of
offices they’re always trying to think about how they
empower their agents. This is a once in a generation
agent that comes along and has that charisma level, gets the
opportunity be on television and then has that… Do you like that
once in an generation? – I’m listening. Go on. – That’s not going to
happen for everybody. So, I think one of the biggest
ways that a company can enable their agents and we see this
insurance, I see this in fast food where people are
franchisees is to create content at scale in a hub that people
that have access to, can pull from it and then DJ the content. So there’s some great platforms
like Percolate or you can build something internally or you
could do an email blast but what I would do as your company is I
was invest in video and I would invest in photography, produce
content, give them assets and then training. I think one of the best things
that I’ve seen from people that have agents I’ve seen this in
insurance is they brought in the forward thinkers and put them in
front of their users on a closed platform, live streams, Q&As,
consulting opportunities it’s about education and assets. And that’s what you want to
empower so it is an investment at the top level instead of
telling them or trying to get them to do it force them to get
there by overwhelming them with value from the highest levels. – Wow, that’s good.
That’s good. – Like that?
– It’s powerful. Yeah. My point of view on social
media has always been to be as personal as possible. I think that the big, to answer
his question, the big challenge for real estate companies, any
kind of company is that they upload photos only
of their apartments or I always give this
example United Airlines, and I like United Airlines,
I travel with them a lot but they have
88,000 employees but only 60,000-something
followers on Instagram. They can’t even get their own
employees to follow them because they upload photos
of the airplanes. – That’s right. – So if you make it personal–
– Or bring value value. – Hmmm? – Or bring value for example
when you’re an airline if you actually put out content
around how to make people travel better, save money when
they travel, skip lines if you actually brought
utilitarian value– – But still for social media
there’s not that many successful accounts. If United Airlines posted photos
of people on airports meeting, crying, loving, hugging for
using their vehicles to meet after many years and writing
long personal emotional text then it could be beautiful, powerful Instagram
accounts in the world, right? And then they could
sell tickets indirectly. – See that right behind you? It’s a book I wrote a couple
of years ago called “Jab, Jab, Jab, Right Hook”. – I’m gonna get it. – Well, I’ll give it to you but
it’s like what you’re describing which is put out content
that’s valuable to them. – Yeah. – Jab, jab, jab, build up equity and then you can ask
for a transaction. – Yes, exactly. – I have something like
600-something-thousand followers, I would say 10 to
20% of my business comes from Instagram. Honestly.
– I believe it. – I launched entire buildings
from it but it’s because I also write emotional texts and people
make fun of me because I’m too emotional.
– Yes. – I’m a person and I’m an
emotional person and then when I finally upload something
that’s real estate related there’s more stickiness to it.
People pay attention. – May I ask you a question? My career, different from yours,
came from doing a wine show on YouTube in the mid-2000’s.
Yes. There was a point where I was
like wow and I was known as crazy in the wine world, do you
feel like you’ve become a more extreme version of your natural
being because of this character. I always wonder,
“Have I changed?” Do you feel like you’re exactly
who you were five years ago or do you think you’re a more
extremed momentum version of yourself because of
what’s happened? – I know because I have the
evidence ’cause I’ve done five seasons, last six years. I’m actually, I was never
playing a character because they don’t tell us what to do. I wish it was
scripted but it’s not. Right? But if you look back, if I look
back on the original season I was much harder, much more. I was kicking and screaming and
squealing and making crazy faces actually like now, I think
on the show, I’m much calmer. I’m much centered.
– ‘Cause you matured? – Yeah, a little bit but also
kind of watching myself so many years and seeing
this crazy character. Plus, I’m happier.
I’m married. – Of course, life changes. – I don’t think it’s going that
way, I think it’s the opposite. – I also saw an episode
where you dressed up in character as Andy Warhol. – It was so freeing.
Have you done that ever? – No.
– Oh my god, I disappeared. It was so freeing not
to be Frederik anymore. I blacked out.
I don’t even remember anything. – It was easier
to be Andy Warhol? – Well, I have an obsession too.
(laughter) It was so amazing. Now, I’m looking
forward to Halloween. I’m going to go all out and
just be someone else than me. – India, let’s move this. – [India] From Tom.
– Oh, Tom Ferry.

“part of the music industry. “For somebody who is
starting out, where do I start?” – Oh man that’s
a good question. I think it’s a little more
easier for you, Omar, than it was for me.
– 100%. There’s a thing called
the fucking internet. – Yeah. The internet is key. Really for me we had to sit the
Fugees literally had to sit through 7,000 A/Rs. Saying this shit
ain’t gonna work. Like rappers playing guitars
and women singing and rapping? No, no, no that’s too much. So with the internet you can
actually build your own audience. – And you were going through
that process, I’m trying to think back what that was
happening ’91, two and three before four and five?
93, 94 when it happened? – Man, it was
going like ’93, ’94. Do you know how weird it is
1993 a group shows up with an acoustic guitar and we
tell them that we hip hop. We from the ‘hood. And then you have one girl and
Clef grabs his and another kids a rocker and I start playing
guitar and Lauren starts to sing John Lennon “Imagine”
then I going to a freestyle. Can you imagine somebody
who is A&Ring that time? – They didn’t know.
– Do you know what I mean? The beautiful thing about the
internet right here is that you get to create your world. And if your music or
whatever you’re doing is really original, it’s going to find its key
audience because through the internet we’ve learned
it’s a big universe, right? You got your crowd. – I completely agree with him
and I say this all the time. The best way to sell is
for people to come to you. The fact that there are things
now like Musically and Snapchat and Instagram and all the other
platforms we know, the fact you can actually produce music,
put it on Soundcloud and actually serendipitously walk
into shit because somebody heard it or shared it and
changed your world. And that’s just incredible. People didn’t have
that opportunity. There are so many, how many Fugees,
how many this is, I’m dying to ask
you this question: How many very
talented musicians do you think did not get
discovered in the 50s, 60s, 70s, 80s and 90s because there was
just only some many A/R people, they maybe live in Memphis,
they maybe lived in Haiti, they lived in Belarus? In your opinion do you believe
that if you were great it would have just happened or do you
think in the 50s, 60s, 70s, 80s and 90s a generation that we
don’t grow up any more there were actually real big-time
talents that never got their opportunity ’cause they just
didn’t have the being in the right place at the right time? – Yeah but you know what’s
funny about what you said, right, is you see
the music of the 50s, the 40s, the 60s, the 70s was a different thing because people wasn’t worried
about show business. – Right. People was more
worried about– – The music.
– the music. – You see so this is how we
know of the Loneliest Monk. This is how we could go
back to Muddy Waters. – Mhmmm. (Wyclef singing) – It wasn’t really about,
because think about it now. Whenever we, this generation,
want inspiration as a producer and we go out, I’m in the
studio with Avicci. – Okay.
– Right. And were sitting in
winter in Stockholm. It’s dark, right? – Yep. – We’re sitting there and
we’re talking about chords and progressions. What’s the reference? We go back to freaking
Ray Charles “Georgia.” – Mhmmm. – At the end of the day, I just
think that we have to understand that the idea of the Fugees was musicality. It wasn’t like oh man we about
to do something to get put on so people know who we were.
– Right. – Man, if you listen to the
first Fugees album it’s called “Blunted on Reality”. The whole album starts out with
a poem where the Ku Klux Klan is trying to come and invade this
generation and we talk about we are not going for that.
– Allow that. – Yeah. If you trying to be in the music
business this is not the first message that you
want to put out. I think that the key to
everything whether if it’s art, whether if it’s think of like a Picasso when you
look at that piece. Or of think of Basquiat when
you look at a piece or just the Miles Davis “Bitches Brew” no
one thinking about so the idea is we have to think
1,000 years from now. Is this conversation
going to be relevant? And I really think that’s
my key with this generation. And that’s the only thing
that I tell them. I’m like, “Yo, you’re spitting out hits. Every second.” Every second on Musically my
daughter is singing a new song. Right?
– Yep. – And the new one is
(signing in broken Japanese) and then she puts me on Musically and
she like, “Come on, Dad.” (laughter) “No Dad. You’re doing it
wrong, come back again.” – Yep. Third take. – Third take and what
I notice is like 70 songs, songs are playing and I say,
“Angelina, who’s this artists?” – She’s like, “I don’t know.” – She don’t know but
she knows the song. I think if we can push more
musicality to your point because there are a lot of bad
ass artists out there. They’re on the internet,
you know what I mean? We just got a
focus on musicality. – Don’t you think these platforms give musicality
a better chance? Because back to your point you
brought musicality and the human being that was thinking business
is like, “Who wants this black guy playing and the girl sings?” Right.
– That’s right. – That’s what stopped musicality
and now the open platforms I actually think give
musicality a real opportunity. – Yeah, sexy black guy. – Respect.
– Yeah. – Respect. Alright, India,
let’s move this. – [India] Next one’s
from Alexander.

“what could TV chefs be doing to
keep their audience engaged “with the community?” – I like that. Marcus, this is a
good opportunity. – Yeah. – You know, as digital evolves,
TV chefs how do you evolve? This is, you’ve watched this
being in the food industry. Right now I’m saying oh my god
I’m taking selfies every day, when did entrepreneurs
become rock stars? You probably seven
to 10 years ago looked at all of your homies. You guys used to, you had to be
sitting around, I know how you guys roll because
sommeliers do the same thing. Four o’clock in the morning,
spot of, wherever you are and you’re sitting there and you’re
saying, when the hell did we become this is what
happened a decade ago? – So I think it’s progression
that came from two or three different ways. Right?
– Right. – First of Julian
Jacques, Papan. – 100%. Those two set the table. – But then Emril really
became a part of pop culture. – Pop culture. Absolutely. – And then Bobby really
took it there, right? I don’t think the word
TV chef, gonna leave. It’s really about media. Whatever you watch it on that’s
essentially what’s going to matter, right? So the screen for us was also
about figuring out sometimes we do long form, sometimes
we do 50 second video. – Sure. – I’m sure in five years a 50
second video is going to be 5 seconds. – Or I’ll be honest with
you, what were producing. We’re going 20, 30 minutes. I’m basically producing a
reality show, a documentary on two to three time a week basis. Good content is good content. – Peoples got to find content. – Does it come natural to you? I feel like when I look at
you from afar you’re such an operator, you’re
such a chef operator. You’re running businesses how
about the media side of things has it come natural or has that
been that something you know it’s important but it
doesn’t come that natural? – I’ll tell you it’s a
couple things for me. Being an adopted kid to Sweden
we were constantly stared at. Not necessarily in a bad way but
we we’re always in the center. – Right. – I look at it
almost the same thing. It’s like okay. You have something to
say, don’t cry about it. You want people to come to space
and make it sticky you got to communicate that. And you got to communicate
that hard if you’re gonna cut the clutter.
– Yes. – This is a cluttered space
and we either want to have customers or don’t.
– Yes. – We want it,
we asked for this, engage. – Yes. Got it. Very good. I’ll jump in real quick. I would say new platforms always
offer the best opportunities, this is good
advice for everybody. Right now he and I’m saying this
out loud for him and his team because I want him to, he should
very much look at Musically and if he cooks behind music on
Musically he could be the DJ Khaled of Musically and
it could change his life. I’m being dead serious. – Can we pick that? Why is this? What’s going on?
– I feel. What’s going on, what’s going
on I’ll tell you what’s going on I’ll save you time. They know that you say no to a
lot of things because you’re busy and this and that nature and
them coming to you with Musically, I’m on their side. – Not okay. – I’m 100% on their side but
Marcus I’m being dead serious if you were to make a commitment
for 30 days to make three videos a day of cooking behind music on Musically I am convinced– – Done. Done. – I’m a strange character.
– Absolutely. – I’m gonna check in 17
days and blow up your spot. – Yes. – I’m gonna use this clip and
then it’s going to be fuck you Marcus as the video. So you have to understand– – Stand in line for that though. So for everybody I’m starting to
articulate this, DRock, this is going to go somewhere. I’ve been saying it but
I’ve never said it direct. Beachfront property. The first people that bought at
Malibu, the first that bought in the Hamptons, the first
people that bought in Manhattan. The first people
that bought in Dumbo. When you buy up the real estate
that becomes the market first, you get a better deal. DJ Khaled, if you
tried to execute now Snapchat it’s noisier. Ashton on Twitter it would
have changed his career. Musically, whatever else you
want to take a look at every time there’s something new or a
new way to do things for example we are crushing video
on Facebook right now. We’re committed to it, I’m
hiring more people because right now it’s important
to Facebook which means it’s getting more reach.
– Yeah. – I’m very focused on it either
new platforms that are emerging and Snapchat is still that.
Still. – Gary, I have to ask you–
– Please. – you live in many worlds.
– Yes. – You’re an immigrant.
– Yes. – You’re an entrepreneur.
– Yes. – You’re in young media and new
media but you also have a lot of friends that are you know much
older than you but also almost like mentors but they
do business with you. How do they respond to your
sort of cutthroat success? – My thing his worked for me
progressively because at first, I basically have started from
out of my mind and completely an idiot to he’s been right
for so long he’s probably. It’s unbelievable how
70-year-old tycoons and other people that are
winning now come and look at me when I say anything. I feel like another five or
seven years, I’m like, “Okay listen here’s what you do. “Go naked, cartwheel
and make it a Gif,” and I said gif, not jif, “and make it on SmoogaSmooga.com
that’s one day old,” and I feel like very established
people will be like, “Alright.” – Alright I’ll do it. – So what’s happening and I’m
sure you I felt the same in your career with food, as you build
reputation and you know the good thing about reputation and
you’ve been the beneficiary of this as well.
It’s earned. – Yeah. It is. – People don’t
want to listen to me. As a matter of fact a lot of
people that listen to me and give me respect
doing it begrudgingly. – Yeah. – Because I do it with a
different kind of vibe than they want it.
– Oh definitely. – You know? – It’s very
direct and very smart. – I think what’s happening is–
– Honestly, I feel I save time when I listen to you. Honestly because
you’re very direct. – I understand.
– No. It’s not really
thought about how correct. – Time is something I value
a lot so that makes sense. Makes me feel good. India. – [Voiceover] Stamp and Coins
asks, “What’s the biggest change

“use social media promote a
quality imported olive oil?” – Wow. Social media why wouldn’t you
utilize it for any product? Right.
– Yes. – First of all olive
oil, people love olive oil already, so you want to
tell a little bit terroir where it’s from and then also how it
is used best case scenario but also may be a surprise. Olive oil as an ice cream.
– Which I love. – Olive oil as a cake. Something that is just a
little bit off center. I think social media would
be perfect platform so you can cut through. – I have a very
good answer to this. I believe really. I feel excited about this
influencers, influences, influencers, ask, ask, ask. I would go to Instagram search hashtags
olive oil but then cheeses and breads and cakes and
ice creams and I would literally for 11 hours a day, this is your
business you have an imported olive oil, what are you doing? What are you doing 7 PM,
8 PM, 9 PM, 10 PM, 11 PM, 12? What are you doing? You’re doing a lot of
bullshit a lot of times. I would allocate six,
seven hours a day and I would literally you search hashtags
and you find somebody’s account it’s a sous chef in a Kansas
City restaurant that has 813 the followers but the Gmail
account’s there and say look I’m importing amazing olive oil. I’d like to send you a bottle. I’d like to post a picture
of it on Instagram if you have it and then you wait. That person
replies and goes sure. They’ve never had anybody reach
out to them and give them olive oil for free and they’re pumped. Or they write back, yeah
but I’m an influencer. I get $400 a photo
and you’re like that’s not for 800 followers. But it’s just literally,
literally I actually believe that if you have a product like
an olive oil or any product that influencer marketing on
Instagram right now and then and then unbelievably dirty get dirt
under your fingernails grinding one by one, Gmail, Gmail, Gmail,
click and account find their Gmail, Gmail, Gmail
eight, nine, ten hours a day. – I love that. You should come up every fucking day up here we
should talk about this. – Done. – I have so many things now that these poor bastards
to deal with. – Dead. They’re dead.
– I love this. – But the big part of this guys,
the big part of this is to ask. – Can you take this camera away
and just direct the conversation right here.
– No way. (laughter) Nuh-uh it’s easy
to pass on them. You’re the bottleneck.
– Of course. – You’re the bottleneck. – 30 days.
– 30 days. – Yes.
– You know, ask. So many of you are
just not asking. The fear of rejection or the
laziness of the execution is stopping people from winning.
– #laziness. I think that is
very, very strong word. – It is one of those
two things, Marcus. I’m telling you right now if you
actually have a product and you actually spend 10 hours a day
and I love when people are like, “10 hours a day?” I was running a very large wine
retail business and when Twitter came out, I went
pot committed, all-in and I was spending 10 hours a day. I built my entire brand
from from that ecosystem. It wasn’t mainstream media. It was winning an award
and having the entire press. – Don’t belittle my award.
Whoa! – I’m not belittling. – I saw that.
– I’m not belittling. He’s caught it.
He’s right. (laughter) But I’ve never had. – No, I get it.
I get it. – I’m happy for you.
That was fun to watch. And I’m happy for everybody. But it’s unbelievable
what 10 hours a day of asking 850 chefs a day on Instagram. 109 chefs will take a
photo with your olive oil, 39 moms that have
a lot of other moms that give a crap
will take a photo with your olive oil and it’s
just the work and the asking. – I love that. Smart. – And it’s free. – Are you building a Trump U?
– No. – A GaryVee U? – I don’t want to get
into fights with any judges. – But this is good. This is actually a
really good education. – Free.
– Yeah. – For life.
– I love that.

From GR, I don’t
know his real name. How do you feel that social
media has shaped NASCAR is a good or bad as a driver or
good or bad as a fan also? – So our entire business
model is supported by corporate support.
– As is almost everybody’s. – Yeah, I guess that’s true. So you want to show
your personality but you can’t, it’s easy to second-guess your
personality if what if I have a sponsor that isn’t
going to like this. – To your point,
it’s even further. Football players shows his full personality in the contract duh, duh, duh. – Where I say our whole business
model is supported by corporate support is because it takes
that to run the NASCAR team. We can’t survive just
off the prize money. We have to have corporate
support or somebody has underwrite the program. – Yeah. Is there in NASCAR is there
some billionaires that have underwriting some programs? – Oh yeah, absolutely.
Absolutely. There’s plenty of them. And my team is, our car owner is a racer. He’s not making
money off our race team. – He loves it.
– He’s a racer. – He loves the game. – And so we search hard
for sponsors because it helps our team and because we’ve got a passion
for the sport we want to grow the sport want to grow our
partners but at the end of the day my car owner, he steps up. – At what percentage is it the
25% and down, actually in the bottom third of like
financial teams– – Yep. – How much time do you think the
driver and the core two or three top people spend
on the business part of hustling for sponsors? What percentage of time do you
spend on thinking about, trying to secure doing
appearance, like hustling? – Man, I mean I spend
every day thinking about it. I struggle it’s hard
to apply it sometimes. I don’t do enough,
I think too much. I probably don’t do enough. I travel Thursday to Sunday. By the time I’m can sit down in
my office can actually act on thoughts and can do things I’m
on a plane and heading to the racetrack where I have
to focus on the racecar. – Right. – There’s definitely a struggle of balancing and
executing, right. That’s where we talk about
content generation and things like that. Man, for me the struggle
isn’t I guess what content do I create, it’s how
do I execute it? – When a driver wins a big race
that’s a bottom 20% financial, like how rare is that? – It’s pretty rare but NASCAR
is really, they’re changing the rules in terms of how the cars
are built to help accommodate– – More parity?
– More parity because– – It’s the greatest
thing the NFL did. – Yeah, absolutely.
It’s hard. People don’t realize how
much goes into the racecar. And how many engineers it
takes and how many what adding, finding a secret bend in your
body that adds 50 pounds of down force, I can feel that. That’s this right here.
– Yeah. – Pushing down on your car. I can feel that in the
car, it makes me go faster. Some of the big teams they’re
just so much capable of finding five, six, seven, eight,
nine, ten more of those things. So people don’t realize that
lack of parity is something that NASCAR’s very aware of that
they’re trying to improve and that’s what helps
teams like mine. At the end of the
day (inaudible). – Do you have a
sponsorship person on your team? – Yeah, oh yeah. We’ve got a
marketing staff, yep. – Very cool. Interesting stuff.

– Dana. – The first one (inaudible)
this question because I know you probably don’t have
as much background. – [Gary] Yes. – I applaud NASCAR for really
stepping up their social media game recently, in what areas do
you think they could improve or suggest on them to improve? – So what is your point of view
because you’re right I don’t have as much context. – I think it is– – What’s happening
with the top stars? Top 10 guys right now, how
are there rolling in social? Anybody in the top 10 crew? Not that you want to
call out or knock on. – I think they’re doing good. – Is it a conversation
with the driver? Do you hear people
talking about it? – Yeah, I mean in my opinion
the leader of the pack is Dale Jr which he’s– – I remember that
from Mountain Dew, we’re on Mountain Dew from four years ago I knew
it was in his world. – That falls in his lap because
NASCAR gravitates towards him. The fans love him.
– Course. – But what I appreciate about
Dale Jr is I feel like he’s got smart people around him that
have taken advantage of that and they have gotten him very well educated on
how to be on Twitter and getting into Instagram
and they’ve got radio show and podcast. And he’s doing a really,
really, really good job. – That’s awesome. – I feel like the challenges,
there’s probably a group of drivers that are just
from a generation that just don’t need to. They’ve made their living
racing cars for a long time. Their form of sponsor relations is appearances–
– Television commercial. – doing the same things
the last 20 years so for them to adapt to Snapchat and Twitter,
I mean they’re all on Twitter but it’s a matter of
what are you doing. – Who’s doing it? Is them?
Duh, duh, duh. – Yeah. – And what about
NASCAR as a whole? – I think NASCAR has taken a
very serious move at social media recently. Whether it’s like we talked
about the Snapchat. I took over their Snapchat. Their Snapchat story on the
race weekend is phenomenal. I would love to see more during
the week and see what else is going on. I would even love to see
in the NASCAR offices and things like that. – I honestly think that’s your
whitespace for your daily vlog that you’re about to do soon. – Yep.
– I can’t wait. I fully expect it to be
live within two weeks. – Yeah, absolutely. – There’s no reason to really. There’s plenty of
leads in there. – Just gotta get my wife’s
permission were good to go. – That’s fine. What is your wife’s name? – Caitlin.
– Caitlin, please.

promote wellness and attract ideal
patients somebody else’s question actually think that’s something we need
to challenge yourself on the show oh I don’t think it’s hard but i’m in
search engine both the questions and answers the phone pop it up good
commercial time here I want it ok it’s unbelievable he have a lot of
questions for me they’ve all been answered or least the
ones that show and now they’re very searchable if you are part of a nation
being exiled there if you search something that you got 0 results for
please tweet me for passing it on to you but I feel like I’m really happy yes
this question because getting the Johnson John Ross and I think I wanna go
more profession-based in the two hundreds more on a contractor so please
actually communal stand up and rise I i’ve been doing this consistently and I
have been asking you if you please ask a more
specific question to your industry right now you have to take a scary be here as
well for you and so much and so the question is based on my health I want to
assure that the one little piece cuz I doctors you know I think you long tail which
name but he you know but I think it’s really important thing to actually go
long tail and I think one of the biggest things that I mean by that lawyers real estate agents insurance
brokers wine does perfect timing the reason this popped this old show
that I used to do it pop was cuz I was really getting my best advice and I
think if you can bring about this or you bought it somewhere else I was trying to
provide you as long as you care more about the first part of your question
the second part of your question long as you want to provide more value
than you want customers who will win that’s 51 in the second part of
questions 49 you will win so what does that mean that means you put out on
video things that might actually solve
people’s complete problems with them not ever coming into your ecosystem and
becoming a client so many people in marketing so many people in information
and services wanna give you a little taste so that
you then come into their full circle I have been very successful going the
other route which is giving so much and then using that equity that guilt that
word of mouth to be the gateway to business so i would tell you that you
need to put out the best advice and content that you can get your videos and
pictures and audio and written words need to be here is a scenario is exactly
what you should do and that might be remedied over the counter that might be
remedied with some old western point of view might be remedied by somebody going
to a clinic or that has nothing to do with you and you have to be ok with that
if you were not okay with that all of your actions aka all of your content
will feel that way to all the end consumers and then they will feel that
it is transactional where that is actually gay so many be watched the show because I
think you deeply inherently whether you understand or not realize I’m trying to
put up the best content I can here and there is no comma something there is no
this and more in the middle of it and try to sign you up my school for this
and that yes every three years and we just went through it for two years
you’ll hear from you like to buy my book but Jesus I don’t you guys have noticed
I’ve been I think the lesson book-selling the last 45 days than I
expected I did it again some other day I mean like one like so I think your
actions speak louder than words so one more title one of the questions framed using socially stopper second do
that I don’t think you have advice advice take pictures videos and audio
pieces of content that bring people tell you if you’re in good health
professional you know what do you really understand why I knew what to do that
come apart needs to be the trust that that content
is actually gonna bring you what you actually want to happen which was the
second part of the question you’re not watching a scary show because you don’t
hear about the business is a business show it just happens to be a business
show that is doing business in higher manner than the rest of them are they
have a feeling better the scope do they

“my work but I’m posting sitting
at a desk on my phone and email. “How can I add
variety in content?” – Well you got to be creative. Funny thing about this is
there’s a crazy thing guys. Crazy thing about creating
content both for social media, both for television,
both for books, both for magazine articles
it’s called talent. There are plenty of people that
can sit at a desk all day and produce amazing content because
they’re funny, they’re clever. They’re imaginative. They are creative by nature. So my answer is talent. James. You’ve got to come
up with an idea. Asking me to give you the
creative pillar is not a good strategy because
I can tell you that you could do it all day long. You can do a whole series on
Snapchat of random websites. Why don’t you just take your
phone while you sit at your desk and in-between important
things go to StumbleUpon click a button, random website
show it on the screen and you audit those websites. You add your two cents. Social commentary to every
website on the internet. You would never have to
leave your desk, ever again. But are you good enough? Are you funny enough? Are you quick-witted enough? One of the most famous videos is
when I cold called somebody and tried to sell them an ad
’cause I was good at it. That’s why it was good content.
I just sat at my desk. I think the answer is too many
people think that you have to rely on amazing scenery or
having a mix, a different day. I think my Snapchat
is all the same shit. It just me in my
face wherever I am. I’m trying to mix it up. I eat a banana here and there
and now I go to weird bathrooms. I’m trying. Have you seen that yet?
– [India] Yeah. – Thank you.
I travel a lot. I think bathroom
culture is fascinating. – [India] (inaudible)
restaurant bathrooms. – [Gary] Well there you go.
So there you go. Why would you
even ask me that? Hold on let’s start
over but you just said– – [India] There’s a difference
between really random creepy bathroom and you
Snapchatting from it and then curating a blog
of interesting bathrooms. – Yeah, super different, India. Anyway my man, James, anything
can be funny anything to be interesting it comes
down to the talent. If you’re one that
needs this visual support. This is a binary question
meaning if you’re not good enough in a mundane similar
situation to create something that’s interesting and
intriguing well then I don’t know you got to get a new job. Something crazy.
I don’t know. You’re stuck. There certain truths you’re gonna
sit at your job and do calls at your desk it sounds
like regardless. So instead of saying that the
defense, make it an offense. It is a mindset. Unless you’re willing to change
your job and travel the world and have all this great scenery
in the background like buck up Charlie, James.
And figure it out. I mean you can take a
whole meme just about, I could do a whole
thing just on Courtney. At the front of our. I could basically make Courtney. I can basically make
anybody famous if I want to. (India laughing) – I mean it is true. I like to think I’m a
little entertaining. Sean.

– Hey Gary, I have
a question for you. The online fitness space
especially seems super noisy and everybody is saying the same
thing for new bloggers or for new online trainers what’s the
number one piece of advice you would give them to set
themselves apart in the marketplace? You can’t just have
a super fit body. You can’t have the top
certification anymore and even being consistent with content
doesn’t seem like enough so is there an x-factor and
I would like to know what you think that is? – I would say you have to think
who your exact audience is and’s talk specifically to them and
not worry about the number and everybody else. Who is
your exact audience? Who is a type of client you’re
trying to attract and create things like you’re talking
to one person, for them? Because that’s what’s going
to attract more people to you personally. It’s not thinking
who is the masses? Who is everybody going to want? It’s just talking to your ideal
client like it’s one person. – Mike you sell, what
is it a $400 a month? – Online coaching?
– Yes. – 350.
– 350 a month. Your business took a real
interesting turn in January when you went hard on Snapchat. – Yes.
– What has happened there? To answer that question, ’cause
I think that’s my answer to Jill which is you got to
find white space. Yes, it is harder to bust out
in fitness on Instagram in April and May 2016 than it was in
January 2013 ’cause it’s called supply and demand. It’s just supply and demand. You moved fast in an
environment on Snapchat. – Being there first. – Being there
first is real guys. – Yeah I agree. I also disagree I don’t think
people are pumping out content. I think that is the
biggest weakness. I think people are lazy.
Including myself. I haven’t posted on Instagram
in two weeks and it’s pathetic. – I don’t think that to be true. – What do you mean?
That it’s pathetic? – No, that you have not
posted something on Instagram in two weeks. – I posted yesterday
but once in two weeks. Yeah, I know you’re pissed. – I’m not pissed, I’m just
highly disappointed in you. (laughter) – That’s worse. – I’m going to eat
so much shit today. (laughter) I’m gonna gain 7 pounds
on the scale today. – I agree– – I want him to feel the
disappointment that I feel right now.
Next question. I’m disappointed. I’m let down with you Mike. – [Brittany] This
question is from Jen.