“what big changes have you seen
in online content creation, “and how can people maximize them?” – David, what’s up brother,
hope you’re doing well. Enjoyed our filming years ago,
glad to get you on the show. Biggest thing that’s
changed really is, you know everything has just become
so much bigger since 2009. Facebook is such a bigger
powerhouse than it was back then. New things like Snapchat, and
Vine, and all these things so it’s really, everything I saw coming, at least in that way, has come true. These things have grabbed more attention. YouTube and Vine
celebrities are bigger than real celebrities to the
13 to 18 year old demo, that’s going to continue
and go full scale, and so the opportunities are to find
the medium you’re best at. Some people rock Vine,
some people rock Snapchat. If you’re good at taking
pictures and drawing on top of yourself, Snapchat
might be your place. If you might be great at
Pinterest, to the female demo, making info-graphics, beautiful pictures. Instagram, we’ve seen a
whole emergence of stars, curators, people of talent and so just more new avenues are coming out and so,
just more of the same, more of the same tactics. Crush It!’s tactical advice to the platform might be outdated, but the thesis has never rung more true. Thanks everybody for
watching episode five,

– [Voiceover] Daniel asks, what’s the best advice
you can give salespeople in social media? D Gordon, what’s up my friend? Just want to give you one more shout out for the time we hung out years ago at your family’s business. I enjoyed it. Thanks for the question. Biggest piece of advice
that I’m willing to give to salespeople in this world is actually ironically the
jab, jab, jab, right hook. It’s cliche. I think you guys know
where I would go with is. The truth is everybody’s
trying to close too early. It’s just lack of patience. It’s not providing value. Why in the world am I doing this show? Is is that I missed the
limelight of a daily show? By the way, this will not be a daily show. Just to kill any lack of confusion. I’m going away in two
weeks with my family. Unlike WineLibraryTV days where I would tape 10 episodes. That will not be happening. You will be missing me
at the end of August but I will come back
with gusto in September. It’s because I want to provide value. It’s because I could be regurgitating the same old stuff that I
believe in, core principles, or I could go to this format and give you value on a daily basis on things that you’re looking for and so to me a couple things. One, understand Facebook dark posts. The segmentation is incredible. Two, Twitter search. You can pull people out one by one. Three, LinkedIn’s coming
soon with their product where you’ll be able to
focus based on titles so you can hit up every single person that’s a CFO of financial service company in their stream. That’s the hit up. Not spamming them in the mail on LinkedIn. So be tactical but understand the religion which is provide value upfront. How many of you who watch
this show provide value, put out stories, entertainment, free stuff, reply to people and aren’t just hitting up people who have more followers
or more exposure than you to try to get exposure yourself? How many of you are actually
trying to provide value? Thank you so much for
watching episode four

Evan, you’re not selling a hard product, and I paid attention to how
you frameworked your question, but the truth is ultimately Evan, I think you’re trying to play chess to get a donation. I will tell you that the number one sector in social media that is
most struggled in my opinion is non-profit and NGO. The amount of people,
because I have over a million followers on Twitter that
hit me up everyday, everyday. 15 people a day on Twitter that hit me up for can you give to charity? Can you retweet this for our charity? Without even saying hello. Can you romance a girl? It makes no sense. The way you do it. The way you sell that culture is look, there’s Charity: Water as the
gold standard in my opinion of heavy story telling through content. I would look at that as a model. It’s about putting out good content. It’s about engaging with people around their issues. It’s searching the terms,
much like the last question, around whatever you’re
trying to solve and jumping into conversations. It’s about effort, instead of, you know, there’s an entitlement
on the non-profit NGO space that needs to be broken
for them to be successful in an open, transparent one-on-one world where it’s not guilting
or relying on what people think they have to give. I had dinner last night
with a CEO of a major NGO non-profit, and I
said I feel great giving back, and he said, no stop. Get rid of the word back. It’s just good giving. By saying giving back it’s
like you’ve taken something, and it really was powerful. I think we need to get to a place where it’s not what’s expected. It’s what’s appreciated, and
that can be completely executed on social better than any other place, because it’s transparent. It’s open. Get into conversations. Show the effort. Romance a girl. Execute. My friends, I’m excited about this as you can see there’s
very attractive people

Dragga, you know,
honestly I don’t know why Steve, show them. I don’t know why Steve
picked this question, because the truth is
there’s not enough context. How do we apply it to your music world? I don’t know. What do you do? Do you put on shows? It’s easy. Do you sell T-shirts or pants? Easy, do you try to resell music? A little tricky. I’ll need a little more context. I’m gonna allow you to
retweet with more context, and we’ll get you back on the show. (hip hop instrumental beats)

As building audiences
on Pinterest and YouTube with Facebook dark posts
is the wrong strategy in a world where you can
build YouTube audience with pre rolls at five
to seven cents a view, and Pinterest is about
20 seconds away from their ad platform. My answer to you is it’s nice to try to siphon. I do think Facebook dark
posts will probably be the most effective besides
the native way to do it, but if you’re trying to build
YouTube and Pinterest audience I highly recommend doing
it with the native app platforms within those
two principal parties. (hip hop instrumental beats)

Look digi talk, I feel
like the first fax owner everyday of my life. Can you imagine how I feel? I’m usually really at the
forefront of these things. You know, I’m gonna give you a very simple piece of advice. I try not to convert anyone from all the pieces of
content, from all the T-shirts we make, show Zak. They’ll like that he made the T-shirt. From all the things I do, the quote cards, the keynotes, the books, the ranting and raving, these videos. Truth is, I don’t give a crap
about converting one person. I’m only speaking to the converted. If your market hasn’t moved yet, and they don’t believe in fax machines, and you’re trying to sell a fax machine. Don’t try to convince
somebody to buy a fax machine. Go find the people that already have bought into the fax machine, and just sell it to them, because
if you’re too early in a theory or a business where nobody has bought in, you’ve lost. For everybody who thinks I’m Nostradamus or I’m far ahead, the
truth is I’m not far ahead I’m just practical and
realize there’s enough scale in the reality of 2014
right now marketing. There’s enough people buying in to make it practical,
and there was even enough in 2009 when I started
VaynerMedia with A.J., when nobody thought I was
ready or the market was ready, or anybody was ready. There was just enough for us
to actually build a business, and then we grew into it. We skated to where the puck was gonna be, as that classic statement is, and so that’s my answer. Don’t try to convert anybody. Don’t waste energy on people
that can’t consume it. Just go on the full offense on the people that have already bought in. (hip hop instrumental beats)