I want to interact with new
and more positive minded people using the power of social media and how would
I go about doing that? Thank you so much,
I love your show. Hope I can hear
what you have to say. – This is great. What was his name? – [Dunk] Randy.
– Randy. I heard it. Randy, we’re gonna do an
experiment here and DRock by the way I know Other Tyler. Other Tyler! Get in here. There is a flaw. Staphon doesn’t edit anymore
but you what, get Staphon too! Staphon! By the way Staphon’s
new haircut is legit. – [Dunk] I love it. – Staphon looks way better. You do too. Everybody’s
upgrading their hair game. You look good man. I’m proud of you.
(laughter) Even though you’re not
editing anymore I’m making this statement because you made
the flaw you’ve made the flaw even and you love the
think you’re perfect, DRock. Other Tyler
you’ve made the flaw. The amount of times of on this
show that I’ve said link that shit up and then we
don’t is unacceptable. You’re done with it so you can
go back to your thing though you might get called back in. If I’m asking for
something to be linked up, it’s gotta be linked up.
Alright? So cool, that’s it. So like right now when
I link up what’s his name again? – [India] Randy. – Randy, I’m
gonna link up Randy. We’re gonna link his Twitter
account in YouTube and Facebook and I know some people
different and copy, I get it. We’ll also flash his handles. We’re gonna flash his handles
here at least his Twitter and here’s what’s gonna happen. Anybody who’s been watching the
show for 100 to 200 episodes is a positive and
like-minded person. We got the
community for you, Randy. Instead of giving
something philosophical I’m gonna give you
something practical. Vayner Nation if you think
you’re an awesome person and you have big ideas and you love
networking, I want you to reach out to Randy and I don’t
mean just tweet him and be like “Hey.” I mean reach out to him give
your number, email like connect Randy of the 500 people that are
gonna do it, 17 is gonna be a real thing and
there you go, man. 17 like-minded,
positive people for you. – [India] Yay!

I’m a filmmaker living
here in Los Angeles. Recently, you connected
with Chase Jarvis, and you humbly bragged that you
were one of the first people to say that Vine is a great
place for filmmakers to grow an audience. – Just like if I was a
filmmaker or video person, I’d be very much paying
attention to Vine, and trying to figure out
how to make six second micro-videos that bring
awareness to me, that leads me to gateway
you to my YouTube, which led to you to
gateway me, to hiring me. It’s just this evolution
of opportunity. – It’s now 2016. Is Vine still the best platform, or is there something different
that filmmakers like myself should be looking at?
Thanks Gary. I’ll see you and
the Jets in week four. – Yeah, I mean, look, it’s… – Richard. – Thanks, Richard. I’m not looking forward
to the Seahawks week four, though the Seahawks didn’t
look so good yesterday, and now Russell looks hurt. Might not play next game,
but they won a Superbowl, so it’s like over. Richard, you know, obviously Vine had its
moment of attention. That’s also one
of the reasons, you know, one of the fun things about
creating video at scale, as I have three
screens on my, right now, it’d be so fun to look
at me doing this in 1996, seven, eight, nine, 2000, 2001. Email, or Google AdWords. There’s a lot of
predictions that are right. There’s also things that were
100% right that get outdated. That attention
of that demo on Vine is clearly right now on
Instagram stories, and Snapchat stories. So, I think those two
places completely dominate. I also think there’s some
kind of old school places, and here’s a funny
old school places, I’m a big fan of people
getting into some of these Facebook communities,
right, these private pages. You know, with other
filmmakers or Hollywood types or what have you. Facebook groups is an interesting little hack. I think it’s just all work. Look, it’s all very basic. I always layer the current
state of the market on top of my
general thesis, which is, where’s the
attention of the people that you’re trying to reach, and then, how do you figure
out to be creative on it. And so, obviously, if everybody’s
listening to SoundCloud, but you can’t be creative in
audio, you’re not gonna be as successful as you are in
creating long-form video. Long-form video of
great quality on Vimeo is gonna be a different
opportunity for some of the filmmaker characters here,
than for somebody like me who, why do you think I’ve done well? I do well in 30, 70, 90
second quick thoughts, quick, I don’t know if you
noticed this Larry King, let’s link that up,
actually, right here, this Larry King, actually,
throw a little box up here showing it. This Larry King interview I did, it’s so funny how some
of my smartest friends have been hitting
me up privately, of how great of a format that is when it’s quick
and witty and fast. That’s what I’m good at. So, you’ve gotta find the
medium that you’re good at. And so, if you’re a filmmaker, there’s the
Steven Spielberg filmmaker, and then there’s the filmmaker
that’s emerging today that understands how
to make it in a Vimeo, in a YouTube,
in an Instagram story. Do you know how much storytelling
capabilities there are in Snapchat and
Instagram stories? There’s so much,
but who’s great at it, and it’s a totally
different skillset than making a 22 minute sitcom. So, the attention
is very obvious. It’s on Instagram, it’s on
Snapchat, it’s on Facebook. It’s there, right? It’s on YouTube, it’s on Vimeo, but which one of those
five, as a filmmaker, can you really play in, and
what’s the different versions, because there’s a very big
difference between making a 41 minute film on Vimeo,
and making a great 7 minute Instagram story
everyday on Instagram. – [Sid] This is from Derrick.

Here is Prosper from
Journey to Real Life, here in beautiful Neuchâtel,
taking my morning swim after waking up. So, my question today is, how would be your
approach of creating a more sustainable world with
a media company? Thank you for your answer. – Prosper, I think it’s
an interesting question. I’ve been thinking a
lot, actually, about this over the last couple of months. You know, impact on world. I get a, somebody on,
whether it was on my team or my family, I’m trying to think
who said this to me. I don’t think I realized that
getting 15 to 25 emails a day in your inbox, telling you
that you’ve changed one’s life, that I was doing, it’s so interesting that
people think giving a $10,000 check to research for a disease, or to fix an animal, or put up trees is the way to do it. It’s unbelievable how much,
you know, you were with me when we were just in
New York where the guy’s like, get a tattoo, and I’m
like, that’s the easy part. Like, not missing
a Jets play since ’82. I think people are very
stuck, Prosper, on tactics over religion, and I talk
about that in business all the time. If you’ve been following
me, you’ve heard that a million times, but
it’s how I think about a more sustainable world,
meaning, as a media company, as an individual, I think we take
a lot of shortcuts. Tweeting something
to support something is not making
an enormous impact. It can make an impact. You know, you
supporting something, if five of your friends
care how you support, or if a celebrity and
50 people care, but it is stunning how much
more important action is over little words
or tactical things, so for me, I think it’s
a day in, day out thing to deploy to
the things that matter, and I think it’s a very
human game, I think, I like depth over width. For me, if I can
impact my little circle, and this whole thing, the
Vayner Nation, VaynerMedia, all of my inner team here. I’m impacting them
on a individual basis, and then they go
and impact other people. I’m completely confident,
because I’ve watched it many times, that the
self-esteem and confidence that I deploy, Andy, do you think that you’re
a more confident person, because you’ve rolled with me? – Yeah. – [Gary] And do you think that
you’ve maybe deployed that on other people
within your circle? – [Andy] 100%. – That’s the game. So, I think my answer
to your question is, as a media company,
or as anything else, way too many people are
looking to reach too many. Go individual. It’s what you’re
doing behind the scenes that is way more important than
what you’re doing optically for the PR’ed version of how
you wanna position yourself to the world. – [Sid] This one’s from Chris.

time you mention China WeChat, the other internet
and stuff like that. So do you actually spend time
on studying these things, how they work,
how they’re different and if so what do you focus on and have you learned something
already that you’re applying in your business or that you are
sharing with the clients in the US and all around the world? So thank you very
much for the grind. Thank you very much for
answering my question and have
a great day. Bye. – Jan, great question and I’m
really dying to see if you guys, I feel like you guys are
being very smart and asked that question. Something very funny happened
two days ago, yesterday? Yesterday, right? Yesterday I sent a team
wide email about this? Was that yesterday
or two days ago? – [DRock] Yesterday.
– Yesterday. Yesterday, I sent an email to my
entire teams and it said China, it’s time. Let’s start
transcribing my content. It’s time to get serious,
Jan, so the answer is the other internet, China is something
I’m very, very passionate and a believer up on a religious level
but I’ve never gone to church. Meaning I know it’s right. I know it’s big. I know the biggest consumer set
in the world is there but you can’t get to everything and much
like there’s a lot of things I’m not doing well
even within the US, I’ve not been able to
open up a can of worms. VaynerMedia eventually’s
gonna play in that market. It will have to do as we’re
becoming global leader and so no question the thing I’m
most disappointed about on a microlevel in my career over the
last 36 months is that I haven’t forced myself to spend four or
five separate trips in China. Taste it, get used to it and really articulate
a real strategy. Literally, literally I became
so fed up with myself that yesterday I sent to the team
it’s time for me to become a player in that market and so I’m
sure that’s why the question was asked or maybe it’s just
serendipitous but the answer is no I have not spent time
analyzing the WeChats, TenCents and the rest the
market but it is something I better get around to
if I have to expand on the aspirations that I have. I think both VaynerMedia and
me as a brand have enormous opportunities
within that market. I think we fit the mold on an
entrepreneurial level and so I’m excited about
the next frontier. – Cool. Next is a video
question from Diogo Silva.

– I would probably if I was
allowed to on a university level I probably would be and
obviously take out the economics, could we afford to,
I would try and get them out of the room, out of the classroom
as much as possible whether physically or mentally and what
I mean by that is mentally we would be in our
apps doing, creating. I would get kids out of, if I was
in Chapman in California I would go to local businesses I would
take the 29 kids in class we’d go to Lou’s pizza shop. Be like “Lou, we’re here.
And were here to work. “What do you need?” I very much believe, I’m so
proud of you I was so thankful that you reached out to me and
you’re taking us up on this week because you’re
going to go be better. You’re gonna go back to school
and what you’re gonna learn this week you’re going to be better. – Yeah.
– Because it’s real. This is real.
– Mhmmm. – The classroom is less real. It’s less of the
market, it just is. My answer to your question is I would force them
to do real shit. – Yeah. – I would just try to get them
do as much real stuff as much as possible. You can watch GaryVee videos,
you can read books, you can pontificate,
you can debate but nothing beats getting thrown. I can tell kids about swimming. Okay, so what you
want to do is, right? I can tell you. We can debate what
the best stroke is. But how are you going
to be a good swimmer? You’re going to throw
that kid in the pool. I would put the kids in as many
real life situations as possible and I would do in a
couple different ways. One, I would try to use my
connections if I was allowed to based on this fantasy world
you’ve created and get them to go to Under Armour or a Toyota
see how they think about it. But then I’d also do a
competition the last three weeks of the semester
I would say okay we’re all going to go to the
farmer’s market. You all have three weeks to
figure out what you’re going to sell in a farmers market and
then all you can use is digital for the whole three weeks
leading up to it and then whoever sells the
most fruit wins. Try to get them into that kind
of mentality because I think that matters. I’m very scared, Professor,
of eighth place trophies. I’m very scared of rewarding people for success
that isn’t real. We would have the fruit and
vegetable farmers market competition and then the
next day in class I would say unbelievable job Sally and
I would say Elliott you suck. You are a loser, you sold eight
dollars in radishes and let’s break down why you sucked. Your Instagram was boring, I don’t know what the hell
you were thinking. Your radishes look like shit
so let’s start with the biggest thesis which is no
marketing fixes crap product. So these are the things
that we would go through. – Thank you.
– You’re welcome. – I will use this for my class.
Thanks.

– [Voiceover] Blake asks, “What
are your thoughts on breaking out in the world of politics
and branding the right way?” – The politics thing has
been very interesting. It’s been very much on my
mind as it probably is for most people in UK and the US with
all the things going on in those countries and probably
a lot of places but what I’m familiar with. The truth is if I was born in
America I really, really, really would run for
president in eight years. (laughter) I’m not even joking. But I wasn’t and so I’m not and
I don’t want to be the governor. Do I think politics is
a place of opportunity? Do I think that politics has
clearly in the last 10 years because of social media, because
of the way the world works, because of where the environment
in the US politics landscape sits today do I think there will
be a lot of people who can use media to give
themselves a real shot in mayor, governor,
senator, President campaigns? Of course, it’s been proven. I think it’s going to be a very
intriguing 50 years in politics. Because I do believe the
landscape change, everything I believe in marketing and
business deploys to society. The issues we’re dealing with,
racism, we’re going to have to look at everything. We’re about to live through an
unbelievable time in human race. Because all of this, we have
five cameras going right now. I had like 10 people
stop me today, DRock. There’s so much going on. There’s a lot going on. And I’m just showing a blueprint
like I’ve always done so many of you are starting to
feel the effects of this. I see it I’m getting a lot more
emails and social media content from you guys of results
that are happening for you. eBay people that are
making tons of money. People that are vlogging. Musical.ly, busting out there. Influencer marketing. There’s something in the air. – [India] From Sam.
– Sam. – [Voiceover] Sam asks, “How do
you find your motivation again

– Hello GaryVee, my
name is Nacer Abdelli, I’m from Algeria, in Africa, and this is my hometown. – Amazing, he loves English peas. – So I’m a teacher of English
Content on social media. – This is awesome. – And life skills, and
I have some questions to ask you about that
because you have a series on all of them. And this also, you’re
taking care of, thank you. – You’re welcome. Oh I got the thumbs up too. – So I started skydiving,
and after 200 jumps, I will be able to put on
a wing suit and jump with it over our national
monument here in Algiers. I’m going to be the first
wing suit pilot in the country, and this is going to be the
first suit jump ever before. – That’d scare the crap out of me. – [India] I know I’m
terrified watching this. – Okay so my question is
about blended personal brand. (inaudible) How can I manage the education
and extreme sports content given that they’re very different, what should I do about it? How would you go about it? – You know a lot of you
follow me and you’ve heard time and time again, one
channel, one channel, but my friend,
I’m glad you asked this, this is the nuances, and this
is why the show is so great. I would actually, and it’s funny, but I would do separate channels and I’ll tell you why. Your first place that you
established is so utilitarian. Wine Library TV,
though about wine, though about
information about wine, still had a lot to do
with my personality, with Gary, which then allowed me to kind of blend stuff. You’re doing hardcore
utilitarian education content, what I don’t know is how
much it is of you my friend. Looking through there you
seem very charismatic. So if you feel like a lot
of people watch the first thing because of your charisma, then I think you
can blend it in one. But if you think they’re
there just to learn English, and it’s a utility for them, you could start having
a schizophrenic issue at hand when you start showing
them the skydiving stuff. What I would say is
the following, for you, this is my individual
advice matters. I would create
separate channels. I would use your
personal Instagram, your personal Twitter, like
I think you can mix them, but from a YouTube
standpoint I would have them as separate channels, and I would once in a
while mix them in social, and maybe even once,
like maybe in one video, like by the way, like I would
almost call it By The Way, BTW, this is something else I do. This way it’s kind of
almost a commercial within your other channels,
you can cross pollinate, that would be my strategy. – [India] Nice. I need to show
you the ending of this video.

“from scratch, what metrics
would you look “at to determine success?” – Uh, if you’re starting
from scratch, what metrics would you look
at in measuring success? – [India] Yes. – Money in and profit post money in. And I’m actually making a
joke but I’m being serious. It’s so funny, I just
had a business meeting. I think a lot of people have metrics for the sake of metrics. Marketing for the
sake of marketing. If you have a business
the only metric that you should be
paying attention to is your top line revenue
and your profit at the end of the day
that can afford to pay your costs that
are driving your business. Now, if you’re very,
very early on, you want to see traction. But I think the reason I’m
jumping on this question is we now live in a
culture where so many people think the following, which is they’ve been
affected by Twitter, Instagram, Facebook
and Snapchat. If you get tens of
millions of followers it doesn’t matter that
you don’t make money. You eventually
become a billionaire. The problem is that works
for seven companies. That is not the norm. Most people try to, and this is what’s
going to happen over the next decade my friends, you will see, and over
the next three years, you will see an enormous
amount of companies that went and tried to
get 10,000, 100,000, a million users, didn’t get there, weren’t the hot product,
the unicorn, the once in a
generation business. The once in a
generation business. And they ran out of money. And then you go out of business. So what I really want
to ground this first question in, in practicality. The only metric a business person should be understanding
is their cash flow. Money in, money out. How do you build momentum? Is it heading in the right direction? I’m very proud that AJ
and I and the senior leadership that helped
us along the way, we built an actual business here. VaynerMedia wasn’t a valuation. VaynerMedia is
revenue and profit. And I do think that
we have gotten way too into
users and mentions, and the one that
bothers me the most, number of followers, and we’ve got away from
what are you doing? Do you know how many people
have come up to me and they’re like, yeah I’m struggling, and they’re like this is
actually, DRock you were with me, it really hit me during
that one kid coming up to me in Colorado, and I don’t
want to pick on the kid, but like everybody thinks
that amassing a following on social media is a business. Amassing a following on
social media is a platform for you to create
a business on top of. A business, is a functioning
organization that sells something that
you make profit in so you can sustain
that business and grow (snap)

– [Voiceover] George asks, “I’m curious to see where
grandmavee is headed. “Seems to be getting
a lot of traction. “Are you going to
make it a thing?” – For all of you that
missed Grandma Vee over I guess Wednesday
and Thursday of last week. There was a filter on
Snapchat, I went into character called Grandma Vee, grannyvee. I converted it to grannyvee
because it’s just better. And you know, she was
just, basically it was just really funny about it, she
was just basically saying the same things I say
except it’s funny. I think of myself
as an old soul, and it just makes more sense. Basically, she, I just made videos on Snapchat where
she said, in my day, and then basically said
the things I believe in. And it was a lot of fun,
and boy did it catch fire. People really
passionate about it. Unfortunate the granny
filter is gone now, and I dunno if they’re
bringing it back so. I don’t know where it’s going. I guess we could design it. I guess Andrew could just draw it and we could put it
over my head at times. I do think I should
do a grannyvee episode of The AskGrannyVee Show. I’m super willing to do it if
Andrew is willing to draw it and impose it, you guys
can figure it out, team. I will do a
whole episode, in costume. One little fun fact, Staphon,
you forget these edits sometimes, even still,
so do not miss this one. This is not the first time
I went into character. Way back in the day,
during Wine Library TV, there was a character
called Sir Gary Vaynerchuk, which was the classic,
more serious wine reviewer. Staphon, give them
30 seconds right now. – The key to everything is this. Gary is in Hungary, and
it is now the Friday show. Now obviously he could
not do this on Monday because it was raining,
and it was a Monday. And how could you possibly
do a Friday show on Friday. So I threw the couch out the window, and I jumped in and I’ve
taken over the show today. He’s not here, call it
a Coup d’etat for you. – So I’ve been known
to do this before, and it has inspired me to
consider going into character on Snapchat filters more often ’cause I think
it’s interesting content, I think I can pull it off, and I think it’s a blue
print for a lot of you. I think a lot of you
that are struggling that are comedians, or improv
actors, that have that DNA that are figuring out
what to do on Snapchat. I do think the filters
and all these characters is an incredible
storytelling opportunity. – [Voiceover] Brandon
asks, “Why are the reviews “for VaynerMedia on
GlassDoor so bad?”

“knowing your fans and
owning your own platform!” – So much importance. I totally think you need to be
able to connect with the people who are paying for your music,
paying to come see your live shows, even not paying just
ripping offline and really loving your music. Those of the people who support
your entire career if you can’t connect with them either that’s
online, face-to-face at shows etc. then you have nothing. – How much time are you guys
spending and it’s okay if it’s a zero I’m just curious how much
time are you spending actually engaging with
your fans on social? Because for me
that feels scalable. You can’t be in Des Moines, Iowa
right now but if Susie says, “I love your stuff,”
you can engage. It was such a big thing for me
in my early days but I do think that it’s becoming out of fad. I think people are spending
less time today than they did 36 months ago engaging with fans. I think it’s a little
better decline in Twitter. I think if you look at all the
social networks besides Twitter they’re more push content out. Instagram, Snapchat, YouTube you
push content out whereas Twitter when it was in it’s prime was a
little more back-and-forth so I was curious, don’t forget if it doesn’t come natural
to everybody. You’re doing other things but
where you guys right now with literally like making a video
and being like, “Thanks, Sal,” or replying to Karen in a Snap
or engaging with a comment in Instagram and
actually replying to it? Tell the truth because I’m going
to double check and call you out if you bullshit me
here in my house. – I would say not as
much as we used to. What you’re saying earlier
about how you spent 15 hours responding to comments
about an event that happened. When we first started off, Jake
was saying follow every fan. Jake, you were
really, really encouraged us. Yeah, exactly. We used to, I remember being
at the airport waiting in line responding to fans. Being in the car, responding to
fans and after certain period of time–
– You have to. I felt it actually really
worked well for us as far as building our social media fan
base but I felt like it stifled my creativity.
– Interesting. – And living, not really knowing
how to live in the real world– – Yes. – in a way I felt every moment
I had to wait or every moment I didn’t have to
talk to someone. Every moment I was sitting
at a table I was on my phone. Nowadays, I actually practiced
just giving myself an allotment of time and I feel like our fan
base is really understanding of that because we’ve been
pretty vocal of that. – Interesting. – I don’t think they think they
take it personally that it takes us five days to respond. – That’s your authentic place.
– Yeah. I also feel like spiritually I’m
going one direction where I want to spend less time online,–
– Yes. – business-wise I understand that it’s so
important to engage. – Of course. – That’s why we do
have people like Jake. – What about you? – I go through phases. We just released
an EP a month ago. I was online the entire week
pretty much just responding to people consistently. Kinda went downhill after there
and I probably spend a good three hours every week just
responding to people every Monday or every Friday I
just sit down and respond. – And where?
What platforms? – Twitter mainly.
That’s the only one. – Are you guys producing
content for Snapchat? – No.
– You really, really need to. (laughter) – I just want to say as an
artist it is really important to have a marketing firm, have
management, have friends, have people to
help curate content. What we do is we sit down, we
have a meeting once a week, hey, look at all these pictures.
These are fun pictures we’ve taken, this is what we did,
here’s what we want to say about it and have someone else kind
of do that work on that and so it’s not. – I think I don’t think that’s
an artist statement, I think it’s great that you have
self-awareness to know what works for you. ‘Cause I think a certain artists
they should be doing a ton of that because it what
comes natural to them. A lot of my business friend
contemporaries are like, “You’re running all these businesses.
Why are you spending four hours a day
engaging with fans?” I’m like, “That’s
my natural state. “It’s where I get my information
from. It’s when I want to do.” But I don’t think that’s
what everybody should do. I like listening to the
way you guys answered. What I like is I just think you
guys are figuring yourselves out and putting yourself in the best
position to succeed and I think really that
ultimately is the main play. I really do. – I think fans crave an
experience, a story much more and content much more than
they crave whether or not you’re responding to them.
– I disagree. I would actually argue and you
can be right but I’m completely and I have a lot of data to
support this believe that access is the most valuable thing
an artist can now bring to the table.
– I agree. – Access meaning
that you’re accessible? – Like some sort of access.
– Like happy birthday to you. – I think you can
touch a movement. You do it with a lot of brands
if a brand doesn’t respond to questions within four hours–
– Sure. – that’s a problem.
But when you’re an artist your responsibility is
to create amazing art. – I think that’s for sure. First of all, no good
marketing solves a shit product. If you guys engage 24/7 with
everybody but your music sucked shit, you would lose. On the flip side, I do think that people
really underestimate. I can promise you right now your
top 5,000 fans would shit their pants if you reply
to them on Snapchat. – I don’t even
know how to do that. (crosstalk and laughter) – I don’t even
know, how do you reply? – We’re not going to do this
right now because we’re still in the middle of the show. What I’m going to do right
now is even more interesting. Guys this is my snap, can you
guys make a commitment to get serious about Snap? – Oh God, no.
– Please. – I’m sorry, I can’t.
– Please. – I’ll try. I’ll try. See the thing is about Snapchat
the reason it’s the one platform that I do not use
because it’s the one,– – See you’re not even listening.
– I don’t understand. – I’m listening to you. – How do you do that and
listen at the same time? – Easy.
– Your generation, man. – No, no, no. I think that it’s behavior.
Right? It’s the 10,000 hours. You put in the
work, you can do it. – You can multitask like
that for 10,000 hours. – I think you
multi-task quite a bit. – I do.