My name’s Rafael, I run the Personal Development YouTube Channel. My question to you is, what would you do if
you were starting over and building your personal
brand all over again? Basically getting the name GaryVee out there, all over again. In this day and age, what would you do to go out there and really spread the word and to get yourself known? – I love this question and
boy, I’m gonna set it up. Do I have a really good answer for this, because you, and thanks for the question, and every other youngster
needs to hear this really, really loud and clear. And this is not being disrespectful because I was a 22-year-old
genius business person in my mind because of what I did. But I would do exactly what I did. Which is, for the first 10
years of my professional career, I didn’t say a damn thing. From 22 to 32, when it comes to business, at 30 I started Wine Library TV. From 22 to 32, and one would argue that I was really doing business since 14, but I’ll just say 22 ’cause it
was all in, no school, fine. From 22 to 32, my friend, I did nothing in building the Gary Vaynerchuk brand. You know what I did? I did the work that allowed me to have the audacity to build the
Gary Vaynerchuk brand. This notion that you can
just come out the gate and build your brand by growth hacking and putting yourself out there,
and getting on some podcasts and leveraging other people’s brands to get on and build yourself
as in expert, in what? Like when are we gonna start
asking all these people that are experts, what did they do? Here’s what I did and why I think you should listen to me in business. I am now in the midst
of building my second 50 million dollar plus business
within a five year window. That’s good execution at a speed that most people can’t
calibrate, at a high volume. Is it 50 billion? No. But it’s a life, right,
for a lot of people. It’s business. I invested in companies early on and made a lot of money because I saw where the market was going. Hence the video I popped
up earlier before, that’s linked below, of
what I saw with Apple Pay. I did things that allowed
me to start having a shot to be worthy of people buying a $15 book. Or spending 15 minutes and
watching his or her show. So I did things. So my friend, to you, and everybody else, I promise you before you
get your name out there, it’d be really nice that you
can go to the accomplishments, because when I ask you, hey bro awesome, that
your branding or health, or personal coach, or
whatever the hell you are, but what did you do to become good enough to do this, I’d like to know? I love when people argue
with me on this issue. They’re like, well look at
all the football coaches. These coaches a lot of
times are not real players. You don’t have to be a
great football player to be a great football coach. Guys, have you looked
at every football coach? There’s no football coach that comes out of nowhere at 23 years old and is then an NFL coach and wins Super Bowls. They’ve been a ball boy
since they were seven, and worked within the organization
for 20 years, 15 years. Eric Mangini, when he
was the Jets coach at 36, had been a ball boy since he was 18. Like they’re in it forever. They’re kids, they’re sons
and daughters of coaches, they’ve been in it their whole lives. That’s how you get there. And so this quick move of
using good, modern technology to build up your brand,
siphoning and doing JVs with other people to
siphon their brand equity, that you’re passing
on, that I’m an expert, and then coming out the gate and saying, I’m an expert building
a brand. It’s ludicrous. I laugh at it in my soul, in my stomach, and so does everybody who’s got chops. Gonna say it one more time, I laugh at it and so does
everybody that’s got chops. And I need you to pay attention to that. You have to earn your opportunity to be a personal brand. And the only way to do that
is to actually execute. And so when somebody asks me, well what makes you a social media expert? I show them things I’ve sold, in sales, business, put money in the pocket, predicated on marketing
within that channel. That’s a way to do it, that I believe in.

“ruin everything, but is
Twitter’s latest algorithm change “going to damage the user experience “and the essence of Twitter?” – Adam, congrats on getting on this show. Guys, let’s give a huge shout out, a collective shout out in the comments, and go on Twitter and
give him a shout out. Adam has hustled, has
asked a lot of questions. He has persevered, he has taken my advice from some other episode recently, where I just say, keep asking,
keep asking, keep asking. He didn’t give up, a lot
of you have given up. A lot of you have stopped
using the #AskGaryVee hashtag to try to get on the
show with your question because after 20 episodes
you didn’t get on. Loser mentality. Winner mentality is
Adam, who has completely over-indexed on asking over and over and over to get on the show. Big props to you, brother. The answer to your question. Life is very simple. Whether it’s for Twitter showing you ads, or Facebook which has
set this up for Twitter ’cause they’re following
that notion of discovery. Whether it’s dating the most attractive guy or girl you’ve ever dated before, but they actually aren’t
that nice of a person. And you actually don’t
like them that much. This is more of a guy thing from what I can tell from my girlfriends, but like that notion, that same psychology plays out on this answer, which is the world is
predicated on the value it’s providing you versus what
it’s doing to you otherwise. Meaning, was that a dog? – [DRock] I don’t know
what happened there. – If you’re listening, that was not a dog, from what we could tell. My friends, it’s very simple. It’s the value proposition, it’s a seesaw. Does it kill Twitter? It kills Twitter for the
people that don’t value everything else that Twitter does, and find seven to 10 more tweets in their stream not
valuable enough. Right? When you’re a young guy, and you get that hottest
girl that you’ve ever dated, she’s so pretty, you don’t care about that she’s like hurting your feelings, and mean to your friends, and not letting you hang out
with your friends at all, you let that all go ’cause you
value the beauty over that, and as you evolve, eventually
if she’s the worst, you can finally, after
the beauty subsides, and you’ve calibrated the
beauty, you go the other way. And that’s just the way it is about life. You love your family so much that you let them get away with so much. That’s the bottom line. Facebook has enough value in
keeping up with your friends, and has a lot of data
to show you the stuff that you actually want to see, and that’s why we’re tolerating it. And you could tell me the
kids are going off of it, and they’re on Snapchat and
Instagram and so are you, and that’s fine, that makes sense, but Facebook’s data shows
the world, it’s true, that we’re still on it at enough scale. If Twitter’s unable to do that, or any other product in the world, Tumblr was very valuable
to high school kids, it was a different creative place, they didn’t make the shift
to mobile fast enough and good enough and they
lost their value proposition when something else came along. What happens when the pretty girl with an awesome attitude comes along? And so the answer to this question, as you can see I’ve used human, kind of like what we all grew up with, kind of psychology, it’s
very simple which is, it’s all about the value prop, right? The second this show doesn’t
bring you enough value, you stop watching. Period, end of story. And that’s what it’s all about. And so Twitter has a
challenge of making sure its product brings enough value that the little things that
maybe don’t bring you value still don’t offset the value. – (speaking foreign language), Gary!

– [Voiceover] Veronique asks, “You say to put out quality content daily. “Can I add curated
content to my own content? “If yes, what’s the right mix?” – V, thanks so much for
a great first question. I’m real excited, by the way, I’ve been really missing the show. Between the weekend and traveling to LA and St. Louis on Monday and Tuesday. Big shout out to everybody
who’s listening on the podcast. Oh, I said watching. I didn’t say watching and
listening on the intro. Well, that’s just how it is sometimes. Anyway, the answer to your
question is absolutely. As a matter of fact, I
think what I call DJing, the ability to take
content that’s going on all around the world right now and bring it into your voice
and putting it out there is an enormous skill set. I think it’s mapping what’s happening in the actual music world, right? You look at what’s happening in EDM and other places of that nature, DJs, people that are able to take a lot of different things and put ’em together, it’s sort of like being
a great chef, isn’t it? So, actually I think one of my biggest weaknesses is my lack of curation. Because I take so much pride
in that the content is mine. I haven’t gone out and taken
articles from other people and then like kinda jumped on top of that. I remember loving Tumblr. One of the reasons I invested in Tumblr way back when was the
notion of reblogging, like tumbling something. You hit somebody else’s blog post and then you wrote your
two cents on top of it. The retweet functionality, with a quote, and then you’d put your
own two cents on Twitter, I think still has a lot more potential. They like limit you to room. I love the ability to retweet, and then have 140 characters, and let the whole thing be 250 characters. Twitter, you should steal that because I think that would
make Twitter much better. I think the adding of
two sets has always been something that I think has been valuable. And you look at somebody
like Guy Kawasaki. I mean people look at his
Twitter feed, it’s all curation. He treats himself like a media company. It’s almost not him. It’s like the Guy Kawasaki network, and he’s just putting out
hundreds of tweets a day it feels like of just different articles, things of that nature, kind
of like a human Nuzzel, or kind of like a human RSS feed. So I think curation of
other people’s stuff or passing on other headlines
is the biggest weakness in my social media content game. And I highly recommend
all of you working on it, and if it feels comfortable. For a lot of people,
you know I would say my, here comes a humblebrag, (bells rings) but I’ve been doing a lot of that lately. If you can see the latest
video. (clicks tongue) I like that dynamic pause, don’t edit it. So for me I think the reason
I don’t do as much curation is I have the ability to do
original content at scale. That’s a struggle for a lot of people, so for a lot of people that
don’t know what to say, the curation of other content
and being the news source for somebody and the rest of the world, under their context, within their genre, if you’re a yoga person
or a health person, or a pumpkin picker, your
two cents on Apple Pay, or George Clooney’s wedding
or things of that nature, under the context of being
a pumpkin picker matters.

“We have high school kids working “to get recruited and play college golf. “Any suggestions on social responsibility “on social media?” – Mike, thanks for the question. You know, very honestly, and I don’t want to diss you, because you’re watching my show and I appreciate you and I know you’re coming from such a good place, so it hurts me to make this statement. But, that’s an old man question. And what I mean by that is, there is a real lack of understanding ’cause I’ve been really
paying attention to this, and I’m sure ancedotally, you can give me a story of a kid who put up a picture on Facebook of him like throwing up at a party and he lost his scholarship, and I respect that. But, as of every second, by the time I’m done with this episode, less people will care about those things than they did when I started it. Remember the conversation
4 years ago, everyone, where like, “Don’t put up pictures “of beer pong on your Facebook, “because you won’t get into college.”? That is ludicrous conversation. There is a small 1% of people that live in this idealistic world where they put people to a standard that is not realistic and
they’re so out of touch. And if you want to go play golf at one of those schools, then you have to play in that realm. But, I would tell you that I would far be more concerned, and I believe this is the sentiment and kind of the movement of educators, businesses and even athletic departments of a kid that his entire social media is so orchestrated and so refined that I’d be worried if, can he make that 11 foot putt in a big spot if he’s
that kind of personality? And so, I would tell you to worry less about that, and worry less about coming on the show and getting the tactics of like, “Make sure you double
check before you this,” or, “Never put a picture of this.” That’s tactics. Instill religion, my friend. If you’ve got these high school kids and they’re listening to you, teach them and build the foundations of being a good human being. That will get them through a lot more stuff and plenty of good human beings have done a stupid thing for four seconds, and one could say that ruined their lives, I disagree.

about people that say
companies like Twitter, Uber, and Snapchat are way
overvalued in the market?” – Tony, what’s really
interesting about this quesiton is I am one of those people. I grew up in the late and mid 2000s into the 2010s 11s, 12s, 13s thinking a lot of things were overvalued. I thought we were at a little bit of a bubble in 2010, 11. I’ve been proven to be extremely wrong. What I would tell you is,
is that inflation happens. The world changes. I’m starting to wrap my head the notion of wait a minute maybe
these things are undervalued because the value of a
hundred million dollar compnay just 15, 20, 30 years
ago was a far grander and wealth just contines
to exponentially grow and so I would say that,
it’s a double-edged sword. There wil be prenty of
things over valued, tons. But if something is proven to have won and you think is the
future of infrastrucure. A la an Uber, where you
can clearly see them getting into FedEx and UPS lanes in other places. Plenty of people have lost a lot of money by thinking things were overpriced. And I want you to listen to
that backwards one more time. So rewind it whether you’re
listening or watching. A lot of people have lost
a lot of money by thinking things have been overvalued. And of course there’s
the ying to that yang and pople have lost in
betting on overvalued things but when things hit scale Amazon and Ebay in the early days of the internet where people thought they were overvalued but the world caught up to them. Be careful if the world is
catching up to something. What I mean by that is
if you start watching normal people doing things
on some of these platforms you’re going to see a scale jump Are they overvalued? If there’s a crash in the market or a terrorist attack in a
major city, can it be overvalued? Of course, but is that
temporary is the real question. And when I say temporary
don’t misunderstand me. Is it overvalued and
will go down for a year but then go back up because they’re living in the future while other things are not. – [Voiceover] Annie Hubbard asks

“on marketing automation software?” – George, the key here is, you know, I’m not a huge fan of automation. I’ve talked about that ad nauseam. Matter of fact, once and for all, because it keeps coming up, and I know a lot of people are
now new listeners on iTunes. If you ever get a Tweet from me or reply to a YouTube comment or a reply in the Facebook comments like I did all weekend, it is me. There is no outsourcing of my engagement. I had to make a video
to prove it this weekend. I don’t know if you guys saw that. Like to prove that it was me Tweeting. It is me. The way to humanize automation for people that want to send out
things is the follow-up. So if you put something
out and you schedule it, not my style, I’m against that. Because here’s what’s
dangerous about automation, specially in social and email, for all the people, I had a lot of friends and I killed them on this. Let’s go back to a very sad day. The Boston Marathon massacre, right. After that happened, over
the next hour or two, the amount of people that Tweeted promotional buy my
book, check out my show, sign up for my course, my friends. I was emailing and DMing them saying “You are ruining your brand. “There are forty people
right now that will never “respect you again because
of what you’re doing.” So in a world where
everything is real time, scheduling is dangerous
for those anomaly moments where you can look really bad. Don’t let mainstream media pick you up that you’re promoting your book after the President’s been shot or a building’s been exploded or terrorist act happened
because that can be the end of your career completely. To me that is not worth the
upside of the automation. But if you go the automation route, fine. Here’s how you make it human. You act human behind it. You put something out,
people are engaging with it, you come in humanly and engage it. This will be always a debate
that I’m in a minority which is I want to scale the unscalable in a world where people
are trying to use modern technology to scale. It’s as simple as that. I’m counter cultural. I’m over here, you’re over here. You’re over here, I’m over here and I will stay here
because I believe in it and I believe in it not
because I’m romantic or Zen or such a great guy. I believe in it because
I think it sells shit. You’ve been watching Episode 31

– [Steve] Chase asks “On an average day, “how many impressions do your tweets get?” – Chase. – [Steve] Oh I was gonna say– – Chase, stick there Steve. Chase, this man has done the work, give him the credit. Give him the air time. Steve. What is, what is the answer? – So, his 28-day average is
240,000 impressions per day and that’s 6.7 million
over the last 28 days. – There you go, that is the answer. And let’s give you a better answer to everybody overall because
I’m not sure what that means or if we care, the more
important question is “How many of those impressions cared?” What I can tell you is in 2011
when I had 100,000 followers on Twitter, I was getting more engagement, more interaction, selling more books, getting more people to watch
my videos because of it. This speaks to the thing that I most care about in the world. The supply and demand of attention. Nothing else matters. Going to platforms early on when there’s early tribes there and they’re paying more attention, that is to me the upside of
jumping into Snapchat early. The upside of jumping into
new platforms like Vine early. You look at the first people
that over indexed it on Vine, they are massively
internet famous right now on YouTube and Snapchat and Instagram and other places along with Vine. The ones that are popping now on Vine are not getting to that same level. So, the impressions,
the reach, it matters, but the depth is what matters the most and more importantly, the
attention of that consumer on that platform. When something’s new,
it’s a little more sticky. When a new song comes out, you listen to it a bunch of times and then it gets into rotation. Twitter right now is in rotation in a social media world versus where it was
four or five years ago. So though my top line followers are more, it’s my depth that I worry about and that is a thesis and a strategy that all of you need to
figure out across the board. – [Steve] Robert asks “Back
in the old school days

“social media marketer. “Is it worth doing a course on it “when I’m applying for jobs?” – Maurizio, you know it’s
an interesting question. I’m self-taught. I didn’t take any courses in social media. I think it’s done okay for me. But in general, I’m not
a good student either. I never took a real substantial course in business or marketing either and that’s worked out all right for me. I think this is an answer
that really matters based on being self aware. I think if you find yourself as somebody who, in general, being a
self-taught social media expert, in general, I’m cynical to that. I think 99% of you are clowns and are just reading headlines and are not practitioners
and don’t go deep. I’m even scared of you taking a course because most of the courses I’ve seen when I’ve come and spoke at that class, when I vetted the teacher through the, them interviewing me process, I’ve realized they were clowns. So in a whole Ringling Brothers
and Barnum & Bailey Circus kind of environment, it all scares me. I would tell you the thing
that most matters to me is to become the most surgical deepest knowledgeable practitioner you can be. But I can’t really answer this for you. There’s too many variables. One, are the courses good? Two, are you the type
that actually can learn in that environment? I can’t. On the flip side, by being a practitioner, that’s the best way I learn. So that’s a whole lot of ego and bravado and I apologize for all
my listeners on iTunes that aren’t used to this but
I’m just spitting the truth. Social media right now is in
a very awkward early stage. If you go back and look at
the early internet marketers of 1995, six, seven, eight, nine, they were spewing a lot of crap as well. So it’s a difficult time. I would say this, in five years I’d feel a hell of a lot more comfortable
you taking that course. – [Steve] Chase asks “On an average day,

So I co-founded a company called Shimmer and we’re just building
a whole bunch of assets around social media and filter space. – Okay – So as you know, you work with the space, it’s really raw. – Yep! – So, what do you think the
biggest opportunities are there currently untapped? – In social media influencers? – Yeah, like, obviously
there’s brand agencies, there’s events. All that stuff, where do
you think like the next you know, like the next big
thing can be in the space? – I’m gonna go over arch again. I know we already had
an influencer question, so I like how this is working … We’re you, like holy
crap he asked way too .. We’re you pissed? Yeah. – That’s not cool. That’s why I gotta go first. To me this is the biggest thing that people don’t understand about the influencer space. Not only do influencers create content, they create distribution. So for the first time ever, in one entity, you get both things that people want. You know, if you think about television production companies or
movies, Steven Spielberg. But then you need distribution, right. So what I would say is, the biggest opportunities for these guys, for you, for me, for everybody’s that ‘s
playing in the space, is to recognize that unique principle in today’s internet world where they actually can drive two things. And then apply them. The other place that I think
there’s a huge opportunity, to answer you question, to give everybody more
information, go a little deeper as I’ve been trying to go, is product. I think that the infomercial space, the leveraging of like, you know of like celebrity into product. I at one point could have easily sold tens of thousands of glassware sets because of my wine influence. I think retail and
product, call it QVC 3.0 is another place that
people need to think about. – Okay.
– Thanks brother. – Appreciate it, Gary.
– Good luck to you, stay well. Next, let’s go.

– [Voiceover] Everybody asks:
What do you think of Ello? – Alright, alright,
alright, I get it, I get it. It’s been building, it’s been building. First of all, I’m on Ello, a
lot of people don’t know that ’cause it’s Ello/Vaynerchuk. ‘Cause somebody squatted Garyvee. Give it back, give it back. I think Ello’s got some problems. I think that when you
raise venture capital money like Ello did, 430,000,
or I’m hearing 435. There’s a little bit of a problem there, because they’re gonna have
to build a business model, and so the question becomes, if they’re not gonna sell your data, that means they’re gonna
have to charge you. And so my question for you, and leave it in the comments, this can be the question of the day, along with give me some of the feedback for if you’re gonna pay
four bucks per episode, is, and then critique
the episode, by the way, I wanna make a stake in the ground here, for episode 27, too many
of you are literally answering the questions, and I get all excited
and see what you guys think about today’s episode. Can we have a holistic answer? Especially for you hardcore Vayniacs, and the VaynerNation, can you guys do me a favor? The 150, 400 of you? Can you critique the episodes
and tell me this was, for example, today you’re gonna say, this is by far the best one ever, because you went into such detail, I took a lot out of it. Like, can you give me that, like, your muscles look bigger, can you give me like, critiques? And then you can answer
the question of the day. Today’s question of the
day, jumping in backwards, is will you pay $10 a month for Ello? But like, back into that, look, they’re in a business model, VCs want return on their investment, they didn’t just do it
for kicks and giggles. These guys, gals, people part of the team, they need to build a product
that delivers on that, that is the intent, or at least somewhat, you know, the question becomes, are they gonna charge you for it? Because that’s really the only other angle on a social network to really drive there, and they may come up
with something innovative and God bless them, and
I’m rooting for everybody all the time. My big thing is, people don’t care that you’re selling their data. That’s right, let me say it again. People don’t care, because
the dirty little secret, and we’re gonna look back on
this video in three years, six years, nine years, I’m
gonna look smart again, which is this: we actually
want ads that are targeted. I actually wanna see Lionel
Richie and root beer ads when I’m in the market
for another pair of Pumas or another pair of Nikes
like I normally wear, I want to see sneaker ads. We want to see them, way,
way, way more than you think. And somebody will jump in the comments, three or four of you,
and say “No, no, no!” Cool. Fine. But the data, my gut, my intuition, the things I’m seeing, is we’ll take them if they’re good. Once they stop being ads
and they start being content that’s the forefront of what
I’m trying to push, here. That’s what’s going on back here. When it actually brings you value, and then, oh, okay, it sells you, you know, like sports, like
I actually like sports, no wonder I buy jerseys! Get it? So.
A couple of things. One: I think it’s structured
with some vulnerabilities. Two: This has happened a bunch of times, and we’ve seen this a bunch of times, Despora, all this stuff,
this happens a lot. Three: so far, I’m not
in love with the product, that much, though I do
like that they’re moving, and they’re making changes,
so big ups to that team. My intuition early on is, I don’t know, I don’t see it, like, becoming the next Facebook, by any
stretch of the imagination. That being said, this is
not normally in the process where I draw a line and make a prediction. I’ve many times said, I’m not Nostradamus, I just know when to react, it’s too early for me
to make my final call, I wanna see more behavior. But my intuition is they’re gonna come out and charge you, or do something else, that is gonna turn off a lot of people, not to mention, not as
many people, theoretically, excuse me, too many people, theoretically, like the notion, but then
when it comes to actuality, like, we like a lot of things in theory, but then we don’t act on them. This feels like one of them for me. You heard the question of the day, you just watched the best
episode of this series.