Thank You Economy will
self destruct in 2015? Are brands living up to your
predictions slash Thank You Economy expectations?” – Tyler, once again, and I
talk about it all the time, I think things are gonna
happen sooner than they become. My prediction in Thank You
Economy was that people would understand this and
then everybody would do it. And by 2015, it would get ruined. I am so off on that prediction
it’s borderline embarrassing. You know, DRock, I don’t know,
can you like, take my face right now and give me like, rosy cheeks? Like, can you like make
my face red right now? Because I’m so embarrassed
by how off I am. Because, two part. One, people just haven’t
adopted the Thank You Economy. And thus, if they haven’t
adopted it and scaled and ruined it, how can it be over, right? And so, it might take a lot longer. It may take forever. More importantly, the people
that do attack the world in a TYE world are getting dividends. I’m getting those emails. But it has not been the
landslide that I had hoped for the consumer. So, my prediction was obnoxiously off. One, it may not happen,
at scale because companies are just heartless and
just don’t understand the financial benefit. And listen, I’m heartless. I mean it’s all about the wallet with TYE. I mean to me, it’s, this
is how you do business. And two, it’s not enough at
enough scale or ruined yet. People are still flabbergasted
and excited when a business acknowledges
them or does something half-assed caring. – Hey Gary, this is
Kyle @JockNerd and Ruby.

“rarely mention YouTube in
your digital recommendations “despite the one billion
active users per month?” – And this is a great question and I’m really glad you asked it because it allows me to address this head-on on the #AskGaryVee Show. The reason I don’t
mention YouTube a lot and didn’t have it at the bottom logo of Jab Jab Jab Right Hook,
DRock, you can show it, is a really interesting
thing that I’ve thought about quite a bit. Which is because I’m making a mistake. And, you know, boy, do
I hate talking about that stuff. You know, here’s what I think happened. I jumped on YouTube so early back in 2006, wrote Crush It! in 2009
about how YouTube and video would make a lot of people famous, a lot of stuff that’s happening now. And in a weird way, I think that, you know I jumped to Viddler in 2007 so I didn’t see through the YouTube thing, that was a mistake as well. I think that it’s a foregone conclusion in the back of my mind that I have YouTube on a pedestal that is even above everything else, maybe besides Facebook, and I just haven’t done a good job. As a matter of fact one of the reasons I started the #AskGaryVee
Show is to get a little bit back into the YouTube culture and so, honestly, I think that the reason I don’t mention it and dig into it and push it harder is
because I thought I’d figured that out and
kind of pushed that out with Crush It! and was
so associated with that. But that wore out in 2011 and I’ve just done a piss-poor job of
continuing that narrative and it’s a hole in my tool belt in the way that I communicate. Obviously I take it seriously, and so, you know, the reason I don’t mention it is because I’m making a mistake. – [Voiceover] Yash says,
“You changed the intro music.

– [Voiceover] Joy asks,
“What social media techniques “do you think work best
for promoting a book?” – Joy, I was excited about
answering this question ’cause I was gonna go tactical, but then Steve reminded me
that I’ve answered this a bunch in the past, and I wanna
give that context too ’cause he’s right, and I
wouldn’t have answered it, so kudos to Steve for
making the show better. When selling a book, you
need to be selling it months and years in advance. I am actively, right now,
selling the #AskGaryVee book. Let me explain. I’m putting out content, and I’m jabbing, and I’m building an audience, and I’m building a lot of new fans. As a matter of fact, question of the day going right into it, How long have you been following my work? Please leave that in the comments. Podcast people, jump out of the earphones, and jump onto the
keyboard and go to YouTube and answer this question, because I want a lot of
people in the VaynerNation to see how many people are only
two, three, four, five, six weeks in because this
show is getting virality, bringing people in, and then
thus creating a scenario where, I was just thinking
about what’s the scenario, got excited, anyway, creating a scenario where
I’m bringing value up front, I’m not charging for this. I’m not asking for anything. I’m not trying to make a
gateway to a product, no. I’m just building leverage,
and then when I launch in early 2016 the #AskGaryVee book, which is probably gonna be
a hundred to two hundred of these questions that I’ve
done over the last year or two, if I can get that far. That was a little bit of
a gateway drug preview to how many episodes I’m expecting to do. And two, a bunch of new questions, and three is kind of a cool idea I have. (ding) A lot of people here
who’ve watched every show don’t really need to buy the book, right? I mean, you’ve consumed it, but at 18 bucks or 22 bucks, they will because I’ve guilted them into it because I’ve provided so much of value. And so number one, you need
to provide value up front before you ever sell your book. Let me get into some tactics. One-on-one marketing. One of the biggest mistakes
so many authors make is they send out a bulk e-mail, and it usually says this. “Hey guys, I never normally do this,” I mean, that’s my favorite. You like that, Zak? “I never normally do this, “but I have a book coming
out next Wednesday. “It would mean the world to me,” Why? They want to be efficient. People want to scale. What I did last August was I went to Connecticut with my family and I, one by one by one by one by one, wrote e-mails to people
that I wanted to help. Alex in 12 years. Alex, hey remember I really
gave you a break in your career. You know, we’re great buddies. Hey, nice job last week, da da da. I’d really appreciate
your help on this book. Can I count on you? And I basically went one by one by one and scaled the unscalable,
and what it created was a landfall of a lot of opportunity. The other thing is you have to
cess the market of exposure. That year, August last year, the podcasting was really
starting to happen, right? And so I wanted to really focus on that. So I went and I did a ton of interviews with all the emerging podcast people ’cause I knew that was the arbitrage, and what I mean by the arbitrage was a place where you would get
bigger return on your investment than other places based on its exposure. So whereas three years ago I’d
want to be in the Huff Post and guest blog post,
that played itself out because Forbes opened it up, and a lot of other people did that move, but the podcasting was starting to grow, and now there’s so many more podcasts, so much more competition for those earbuds that it’s changed a little bit. It’s not as valuable to be
a guest as it was a year ago because of the game, unless
a certain podcast overindexed and there’s more, and you keep playing this. So it’s really tactical stuff like that, but it’s really about
scaling the unscalable. The truth is, you’ve gotta get
to somebody’s emotion, right? So that it goes from heart
to brain to wallet, right? Heart to brain to wallet, oh I like that. That could be a really nice picture. Let’s, maybe a t-shirt. Heart, can you make a t-shirt? Anyway, heart to brain to wallet is kind of the way I
think about selling books. First you gotta get them emotional, then you gotta make them
think there’s a value prop, and you’ve got a storytell to them why they should buy your book. What’s in it for them above the fact that they feel that they owe you? And then that’s when they
start pulling out their wallet. And so I do that one by one by one by one, and when I do interviews,
one of the things if you go back and listen
to all of the podcasts, Lewis Howes, Peflen,
JLD, any of those people, when I was doing those interviews, I barely mentioned the book. As a matter of fact, when they asked me questions of the book
’cause they were good guys and they wanted to get me exposure, I’d walk away from it ’cause
the only thing I want to do in those 30 minutes was provide as much value for that
audience as possible ’cause that’s the first step, the heart. Thanks for watching episode
41 of The #AskGaryVee Show.

– I’m James Spector, Senior
copywriter for VaynerMedia. I’ve been here about two
years, a little over now. – Jim, is that what you said? – James. No, I don’t go by Jim. – I thought you said Jim,
and I like freaked out. I’m like is this some new guy? – It’s a new James goin’ into 2015. – That’s good, I didn’t hear you. – So, my question is this. When it comes to new
platforms, emerging tech you’ve always promoted the
idea of being a first mover. Most brands, some brands are
usually very receptive to that. When it comes to campaigns though, some brands tend to focus
on the idea of ownablity. My question is this– – Ownability as like, we need
to dominate this platform? – Or in terms of a campaign, when is that, how ownable is that campaign
to, you know, said brand? My question is this, when
does it become, at what point, a campaign ownable by being the
first brand to do something. As in being the first mover
to do that type of campaign? – You know, I think we’ve
see it in our space, right. Oreo kinda took control
of the real time content people keep bringing it up
over and over and here I am two years later bringing
it up and so I think you can get first mover
advantage in that way. Listen, and this is
gonna get me in trouble, I think that’s a bunch of marketing (beep) When brands think they can own something it just speaks to their naivete
of the heavy fragmentation of the world we now live in, right. You can own something for
a moment, but to own it. Like, there’s no brand that’s gonna own, what brand owns what, right? I guess over thirty
years of iconic marketing Nike could own the sports
space, but do they? Because last time I checked, Under Armor is growing very quickly, and a million of other
things are happening in the world of soul cycle and crossfit. There is no ownable, this is
the naivete, the audacity, and just like the act of
contextual understanding that brands managers and
CMOs and corporate America think that they have the right
to be able own these things. I think here’s what you
need to do as a brand from an ownable standpoint. Can you at this moment own it? That it matters enough to your customers to make them buy your shit, right. And that’s all you can ever ask for and I think people are way
too romantic in marketing. And thinking that they’re gonna create the Just Do It, or the Mastercard Price List, and it’s gonna be this thing that they can put on their resume and
kinda can live off it for the rest of their lives. To me, it’s much more about fragmentation. It’s much more about being great at your last at bat every time. You know I always say you’re only as good as your last at bat, right. This show doing well. If this episode sucks crap, it’s heading in the wrong direction. And all 38 before it mean
nothing as I go forward. And so I think that’s how marketers need to think about that, which is do the best you
can for what you need to do at that moment on the platforms
that you decide to storytell that actually drive business results. Not this romantic feeling
of, like, let’s own it, marketing 360, fully integrated. I mean like all this jargon. Jargon, James, – Thank you.
– You’re welcome.

“I know you hate talking about ROI, “but how do you show someone
there’s a true return “on your efforts on social media?” (sighs) – Well, how did he set
the question up again? “I know you hate talking.” – [Steve] I know you
hate talking about ROI — – Yup. – [Steve] but how do you show someone there’s a true return on your efforts — – Robert, I love you for this question. DRock, definitely edit this
out and make it one question. It’s called “ROI of Your Mother, Part Two” because I want to put this
right to bed once and for all. The “ROI of your Mother”
concept is to make fun of traditional media ROI, not to get away from social media ROI. I, Robert, I love to talk
about the ROI of social media. I don’t want to run away from it. I’m all-in on it. Once and for all, I wanna talk about this. I love ROI. I sell stuff. It’s what I do. Nothing matters to me otherwise. No marketing media reports, no rewards, no AdAge mentions, that’s
not what I play for. I wanna sell coffee, I wanna
sell cheese, I wanna sell wine, I wanna sell gadgets,
I wanna sell sweaters. I wanna sell you if you let me. That’s how I roll. And so, how do you prove it? You prove it. Meaning, there’s a lot of ways to do it. I don’t know what you’re trying to sell and I know a lot of brand
managers from big brands kind of follow me and watch me here. It’s very easy to prove
the ROI of social media. When we post the T-shirt
that we want to sell, let’s link that up. By the way, never got
around to posting T-shirts, so now it’s 20 bucks not 14,
the reverse engineer thing. I apologize, VaynerNation. We see the sales. When I post, when we run
dark posts for Wine Library, we see the sales. When we ran that campaign
for that one organization, we got 2400 sign-ups, versus
the 60 sign-ups they got for doing YouTube videos
and billboards and all that, and they spent 10 times more there. It is very easy, my friend, if you have the direct channel connect. What I mean by that, I
don’t know what that meant, it just spewed. But if you can prove
it out on the back end. So for example, let me explain. For most of the clients we work with, when you’re a CPG company, and you sell your product to
Walmart and then they sell it, it gets hard to prove the ROI of a post. But when you’re Gary Vaynerchuk and you have winelibrary.com
and you post it, and it goes directly back
to you, you can see it. Guys, the only reason
I have so much bravado is I’m seeing the math. I come with bravado when
I have intuition, right? But I’m always hedging. Watch my narrative. I’m always like, “There’s
something happening here.” Look what I just did with virtual reality. I’m nuancing it. Yes, I’m making, I’m hedging, but I’m still making a commitment. But the insanity that you’ve seen from me on Facebook dark posts,
or the emerging insanity on Pinterests’ ad product once it gets a little bit more price
effective in that scale, that’s nothing you’ve seen
from me since maybe 2009 “Crush It!,” when I really
believed in YouTube because I was feeling it. Guys, I’m feeling it right now. How do you prove the ROI? You create a connective
tissue to show you that this thing did that. Now that’s direct response selling, right? That’s D.R., and that’s fine. I’m a branding guy. You need a mix. Because if you keep throwing right hooks, it has diminishing returns. But it’s never been more easy to prove the ROI of social
media than it is right now, because you can just link it directly to the dot com attribution,
whereas you cannot do that for print, outdoor, radio, or television. You just can’t. You can’t do it in the same exact way. You can create a call to
action in those commercials, and you could track it,
and you can and you will, and that’s why those channels
matter still as well, but it’s very easy to put a
link in any piece of content, even an Instagram where
I put in my headline, you guys know what I’m talking about. So, you know, misnomer. I do like talking about
the ROI of social media. I just don’t like that
it’s not understood that it’s more obvious to track
it than it is in traditional. And more importantly, I don’t wanna talk, turn, t-t-t-turn all of you into direct response sellers, because then you’re far
too much right-hooking. So a lot of times the
best pieces of content are engaging and jabbing where there is no link
out to a call to action, so there’s a drop in the
correlation of sales, but you’re doing the better
overall thing for the brand. My friends, it’s branding and marketing, not just sales, but social
media can show you sales. – [Voiceover] Roberto asks,

“Can anyone create good micro-content? “How can you make sure
your team consistently “creates good content?” – Joe, great question. First, for everybody who’s
watching and/or listening, I want to talk about the
term “micro-content.” It’s something I started
using three, four years ago. Hasn’t really caught on. I myself don’t know how often I’m gonna use it going forward. But the notion was
content made specifically for the platform. You know, the videos and the pictures, the quotes, the written words
that worked on Facebook, Twitter, Tumblr, Pinterest,
Instagram, Snapchat, Vine. It was the context of the book
“Jab, Jab, Jab, Right Hook.” DRock, throw it up there. Throw it up there, show it. They got it? – [DRock] Mmhmm. – [Gary] You got it, ok.
– [DRock] Mmhmm. – [Gary] So, you know, how do you
make good micro-content? How do you consistently
get your team to do it? First of all, content
is subjective, right? Steve likes “Game of Thrones” shows. I don’t, not that I don’t like it, I just haven’t even seen it yet. Some people watch “Game of
Thrones” and don’t like it. Very few, I think,
’cause it’s very popular. But you know, it is
still clearly subjective, that’s number one. Number two, how do you get a
team to be good at anything when you’re scaling your
kind of P.O.V. on the world and marketing to a 400
person, and downstairs, lot of comments about
downstairs, we’ll get there, um, organization. It’s about education,
but I would actually say that for me scaling and
getting my team to get there has a lot to do more with osmosis, right? Like putting it into their water stream, versus having a class that teaches it. Sure you can write a book. Sure we have lunch-and-learns
and learn-ups within the new organization, but they’re not attended that well. Need to talk about that, by the way. Um, what’s happening more here is that people are doing
and people are smart. You know, it starts with hiring
good people, smart people. And then when you realize
that you’ve hired somebody who’s not capable of learning
through that process, well then you gotta make some decisions. But to me, making good content takes a couple core pillars. Number one, you’ve got
to respect your audience. Meaning, you’ve gotta
respect the psychology of what they’re doing when
they’re on the platform. I know a 40-year-old woman
is in a different mindset when she’s on Facebook versus
when she’s on Pinterest. And that is how I try
to story-tell to her, because I know on Pinterest,
she intent to shop, aspiration to shop, and on Facebook, she’s keeping up with her
world or consuming information. And I strategize around
that, the psychology and the platform itself. Number two, when I say respect, I put out content that
I think she will like versus what I’d like to accomplish. Yes, I’d like to, give me a bottle of wine. Yes, I’d like to, a little faster, Alex, I know it’s early. Yes, I’d like to sell this,
but if I put it in a way that is more interesting to her, five under $10 bottles
of wine that, you know, help you get through the day when you have eight-year-old kids, and then you’re targeting
eight-year-old-kid moms, you’re going to start getting into a game that gives you a better chance. You know, 12 wines somebody
who’s 38 will like, and then you target people
from that were born in 1975. These are all strategies that will work. Again, very heavy Facebook. Or Instagram, taking a glamour
shot of it, in an angle, and it’s just like cool and nice. It’s like it’s all the kind of stuff. Respecting the audience,
respecting the platform, taking your agenda and making it third. – [Voiceover] James asks, “What are your thoughts on
podcasters and YouTubers

– [Voiceover] Jim asks,
“What’s your opinion “on the auto-reply DM services?” – Jim, I really wanted
to take this question because I’m so glad you did it and asked it and I appreciate it and I want to say that I hate it. It is literally the thing
that I despise the most I have actively unfollowed many of you because I followed you and you did that and I unfollowed you because
it speaks to the intent you have on the platform,
which is to use it as a conversion mechanism, you’re looking to scale
social media in a world where social media, especially on Twitter, is not scalable. If you haven’t figured
out why I over indexed on the platform, it’s because
it’s a non-scalable platform when done right because Twitter is the
only true social network, everything else has
evolved into content push. This is the one place we all talk in a town square evironment and we can jump into
each others conversations and it is not creepy and
when you go auto-reply in a town square, you’re the
guy walking around the office and you’re just handing
people your business card without saying hello and
nobody likes that guy or gal at a conference or a networking event. The blindly just handing a card without even really engaging. I think it’s a terrible move. I think it turns off a lot of people, I think even if people don’t unfollow you, which at times I haven’t
because I’m just busy and I haven’t, you think you got my follow or something good happened, it’s the wrong move. All you had to do was engage
with people that followed you twice for about six
minutes, which is time, I’m not saying it’s not, but you could have gotten the
depth you were looking for. So what? I’m going to sign up for your newsletter and then you’re going to e-mail me and it’s going to go to spam, I’m not getting engaged
because the first taste that you have of someone, the initial context, that first moment, that first impression, when it’s (beep) you’ve lost. – [Voiceover] Tyler
asks, “When have you been

on whether a PR company
or a person should be overseeing social media for a business.” – Barry, great question,
and before I even answer it, I just want to thank you
for being a long time interactor friend with me. I don’t like using the word fan, but I say it sometimes, it just slips. Barry, I’ve always
enjoyed our conversations on Twitter over the last four years, so thrilled to have you on the show. I think I know where you’re
going with this question, which is the notion of,
VaynerMedia was built on coming into companies and taking the social media away from PR companies. Some of the bigger PR companies
in the world right now have built out social media departments and they’ve done a nice
job, to varying degrees. I wanted to answer this question because I want to get people around the psychology of the difference between PR and social, and why I do think that,
of course there’s people, hundreds of people in
this company have worked in PR before, so there’s
some great things about PR. Being able to handle
pressure, the speed of it. The difference though, is PR is very B2B. When you’re a PR person
and you’re working with a client, the Yankees,
you’re trying to get them press in the New York Times,
The New York Post, ESPN. You’re working directly with a human being who’s the gatekeeper to make a decision. When you’re doing social, you’re dealing with all the fans, and it’s much more B2C. So I don’t have a problem if a PR person or company is doing the social
for a company or individual, I just want to make sure
they have a different gear in their brand understanding, brain, not brand, but that
was an interesting slip-up. I just want to make
sure they have that gear to know that they need
to be looking at this as a B2C game, versus
the B2B game that is PR. – [Voiceover] eastcountytoday says, “Gary, love the iTunes touch.

and #guruminutevideos. I finally have a question for
Gary Vee and the VaynerNation for #AskGaryVee Show. One of my people asked
me, “Out of curiousity, “what do you really get from
having 10,000 followers?” So, I’m differing to you, and your wisdom. And remember, ♍ You too can be a guru ♍ – That was a nice voice at the end there, some real talent in the VaynerNation. Oh, by the way, there will be no show on Thursday because AJ and
I are going to Cleveland to see LeBron’s first
game back in Cleveland against my New York Knick’s, and so I’m excited about that. And it’s a little public
service announcement. Also, if you’ve not been paying attention, I’ve been writing my ass off on garyvaynerchuk.com so check that out, please click out. I’d love in the comments,
as a matter of fact, in the comments question of the day, what do you think of
garyvaynerchuk.com website? Pros, cons, your thoughts, your two cents. Your three cents, if
you wanna roll that way. To answer this question, you too can be a guru, by
the way, I wanna address that real quick, we kinda
addressed that recently. You can be a guru if you
actually got guru skills. You can’t just say you’re
a guru, that’s number one. And then to answer the question, that is the wrong question. What is 10,000 fans get you? Nothing or everything, I don’t know. If you have 10,000 fans who 9,000 of which buy every, buy 48 copies
of your book when you’ve put it out on Twitter,
well then that sounds really valuable. If you’ve got 10,000 fans
’cause you bought them on some weird Ebay auction because
you wanted to act cool amongst your friends and
when you post something nobody gives a rat’s ass, I
would say that’s less valuable, and so the question, my friends,
is always the wrong thing. So what everybody gets confused about. I could care less about
the top line awareness, though it matters, right? What do like 14 million people
watching this video mean? Means I got more at bats of
people to get into my content, into my world, find value
in me, thus creating the beginning of a relationship,
which then may lead to something, but life is long. It’s a long trail. Only is one follower of 10,000
really change the course of your business or personal life, right? And so, that’s the wrong question. The right question is what
are you trying to achieve? See, my friends, I’m a reverse engineer. Let me say it again because if you haven’t figured
it out in the seven years that you followed me, I’m
gonna say it one more time. As a matter of fact, Zak, show Zak’s face ’cause I’m gonna tell him
something right to his face. Zak, I need a t-shirt that
says, “I’m a reverse engineer” and as you know, I never
scrutinize the creative, and I’m always like, great,
this one I’m gonna care about because I wanna wear it every God damn day because that’s who I am,
I’m a reverse engineer. Whether I need 10,000 followers or I need to, every decision
is predicated on what am I trying to achieve? Both long term and short term, and that’s the key, my friends. One of the things you have
to do is you have to balance both your short term goals,
and your long term goals. So, I wanna buy the Jets,
and so a lot of things that I do I leave tons
of money on the table because I think it would hurt my brand or my perception of my
opportunities where I don’t feel good about it and I feel
like I could burn a bridge. A bridge I may need to buy the Jets. The same token, I need
build VaynerMedia to be a huge company so I can
afford amazing employees like this to scale content like this. So, it’s all strategy, but
I’m always thinking about why, why, why, why, why, why? It all has to be reversed engineered. So why do you need 10,000 fans? Maybe in 2007 you needed
10,000 fans or the value was. You were one of the only
people with 10,000 fans and everybody thought you were cool. Even people just followed
me because I had a lot of followers back in 2006
and seven and eight. And that gave me leverage. They then paid attention to me, lucky for me I don’t even
know why I’m doing air quotes right now ’cause that’s how fired up I am, but lucky for me I had
something good to say. Whether it was about wine, and that’s a basketball, whether it was about, get me some wine. Somebody get me a bottle of wine, is there any wine here? Whether it was about wine, whether it was about business. I don’t know why this represents business. Yes, get it to me, hurry. Whether it was about wine, whether it was about business, and so… 10,000 fans or anything else you do. Why do I need a medium account? Why do I need a million fans on Facebook? Why should I be marketing on Snapchat? It’s all strategy. For me, I market on Snapchat
because I wanna learn the platform because I
wanna always be ahead because I want to earn the right for you to spend these 15 minutes with me, and the only reason you’re
spending these 15 minutes with me, and yes, I’m very attractive, and yes, I’m massively charismatic, but it’s because I’m
providing you with value. I’m saving you time to
spend the hundreds of hours that I and my organization spend to give you the punchlines
of what you need to know to navigate through a
2015 marketing world, and that’s it, and it’s that simple. So, the value’s a stupid question. The right question is, what
are you trying to accomplish, and is Twitter the platform
that can help you accomplish it? If it is, now you start
understanding what the value would be. My friends, is that it?

– [Voiceover] Troy asks, “I
work in two different spaces. “How do I use social
media platforms so that “I’m not confusing my audience?” – Troy, this is a very simple question. You adjust to the platform at hand. So we’re very detailed on this show. For Twitter, the way
you don’t confuse them, if you’re talking about
two different things, I’ll, uh, business and
wine talk is you create two different channels and you
have an @winelibrary account and you have an at
@garyvaynerchuk account, Gary Vee, and that’s what I did, or
you just become so branded in both that you feel
comfortable being, kind of, a renaissance man or woman, and you can go that route. But you have to react to the platform. So on Twitter, you just
create two different accounts, and you promote through them. On Facebook though, the
targeting capabilities allows you to just be yourself and
talk to people that act, you can plan, to people
that are 25 to 45 that are into wine and you put out a wine content, and they will like that, and you know, 22 to 27 that are into
podcasts, and you do that, and then they want you
to talk about that thing, so Facebook gives you the
flexibility to target. You know, Twitter does not. And so you’ve gotta adjust. YouTube channel, do you have
two channels, do you have one. This is something we’ve talked about ’cause we wanna chop up
every answer into a question. As a matter of fact, let’s link
up the first one we put up, right the tennis thing. One here. And so, you know… The real answer to this
question, Troy, is you’ve gotta adjust to the platform’s
capability to drive home the fragmentation or
the one channel process, so you go place by place. Pinterest, you can create a board, right, you can have an account, you
can create different boards and on certain boards
you put out content about whatever the hell you’re doing, and whatever the hell you’re
doing that’s different, so you, Tumblr, you can
create a bunch of different kind of, blah, blah, blah .tumblr.com, so that gives you flexibility. So I’m giving you very detailed
answers here, my friend. It’s not super hard, you have
to have the right strategy per the platform based on
the flexibility of that platform to deliver the story. – [Voiceover] Michael asks,
“How do you define hustle?”