– [Voiceover] Scott asks,
“Why are you moving “a bunch of energy to Instagram? “Is it a trend you’re reacting to?” – Scott, the answer’s yes, it is a behavioral trend that I’m reacting to. Instagram, in my opinion, 2015, is the number one social network on the Internet from a
pure attention standpoint. Facebook still has the
reach and the product and has the overall attention
collectively, but from a depth per piece of content,
I think Instagram wins. I think people are really carefully going through their pieces of content. Ads aren’t there, old
boyfriends or friends that you were in high
school with aren’t there. It is who you want, people
have been very hesitant to follow people that they followed on other platforms because
it’s a safe haven, right? And everybody’s in it, and absolutely that’s why I’m pushing,
absolutely that’s why I want everybody here at the VaynerNation to follow me there, because I think my behavior will shift more and more to doing exclusive things
there, to telling you about things that I won’t,
don’t say in other places. It’s becoming a real one
B to my Twitter world and my Facebook fan page, so I’m in a one ABC world right now, whereas Instagram was a two or a three at the beginning of this year. So it is absolutely just
like the last question. My friends, VaynerNation, let me make it perfectly clear here on episode 57. Big shout-out to my boy Bart Scott. As a matter of fact,
let’s put up the video where Bart Scott gave me a shout-out and I can’t wait for
the Thank You Economy. Find it, it’s there, it’s out there. Let me make it perfectly clear. Nothing. (clicks tongue) Nothing I do isn’t a
strategy that’s reacting to consumer behavior. It’s how I roll. Question of the day, what
is your Instagram handle?

– [Voiceover] Todd asks,
“I notice that you post the same things multiple times. Please explain why this
is a calculated move and not obnoxious.” – Todd, everything I do is calculated. And so, the answer’s yes, it’s calculated and the reason I’m posting
multiple times a day and I think you’re referring
to clearly, Twitter, is the before mentioned answer
in the Instagram question couple questions ago which
is Twitter has gotten noisy. I’ve looked at data and intuition, looked inside myself, and decided that it’s okay
for me to do it multiple times ’cause the speed is happening. The hardcore fans who will accept that it’s okay, I’ve seen that and just so many, call it 90% of people that want to consume my
content, I mean still somethings that I’m on the 19th time on like the Twitter mistake on the deck, you know, I put out today
and people are like “oh” and like, you know,
there’s just so much noise that I feel the market has changed and I think it’s appropriate
almost like a scrolling bar at the bottom of ESPN, right? If you think about that, that’s looping the same stuff and it doesn’t bother me. I can choose to look at the bottom or not and weirdly and I’m
sure all of you do this, sometimes you just look
again and again and again. It’s kind of wild that way. I think that Twitter’s
fire hose now replicates the bottom ticker of CNBC and ESPN and I think it’s the right execution to put out your stuff at different times, different time zones. I wanna hit my European and Asian, and Non US family, what’s up, Non US? I wanna hit my West Coast peeps, you know? You gotta play it differently and that’s just the way it is
and I think it’s appropriate in a December 16, 2014 world to put out the same content
multiple times on the Twitter. I like calling it on the Twitter. In a world where in
December 16th, you know, 2008, I felt differently. I changed my mind consistently which is why I think I win. And honestly, which is why I think I’m worth the attention that
you’re applying to this show and why I think this format works because the game is
changing quickly and often and if you’re not adjusting,
you’re gonna lose. The ’85 Bears won on a system that doesn’t work in today’s NFL. Heck, heck, the 2000, who
won last year, the Seahawks. The Seahawks aren’t even able
to execute the same game plan as last year in the NFL because of the way the officials call pass interference and
things of that nature and so you just gotta keep evolving and if you don’t, you lose. And that’s the evolution of my game. So advice that I gave in
jab, jab, jab, right hook would have looked differently
today about Twitter because between the time I wrote it and this minute, the game has changed.

active users aside, do you think Instagram is actually a larger social
network than Twitter?” – Daniel, I think that
Instagram and Twitter are tremendously different. I think Twitter is kind of the town hall, the cocktail party of our society. When things happen in the world, you know, that’s where we’re going. You know, unfortunate
hostage situation in Sydney, I’m not running to Insta
to see the pictures. I’m running to Twitter
for the conversation. On the flip side, I do not
believe there’s a social network in the world that exists right now that has more the end
attention of the consumer than Instagram. Meaning we’re looking at those
pictures pretty carefully. In this world, by comparison, you know, this episode’s gonna
tie nice together because, nicely, because I know the other questions and I know my push for Insta. I think it’s about attention on the Gram and I think that’s where
it’s really winning. I think people are
really consuming content and paying attention. One of the reasons that
Twitter is evolving is, you know, I used to be able
to send a tweet six years ago and even though with substantially less of an audience of reach, I had more action because the attention was more serious. Now the fire hose has gotten so intense so those are the variables. From a net-net game of attention, I think it’s pretty close but Instagram is clearly
going in the right direction. They just both act
differently, that’s all. – [Voiceover] Lisa wants to know, “What actor would you want
to play you in a movie

Which social media platform
that is currently an incumbent do you feel will be extinct in five years. In 2020, which social media platform that everybody’s invested in do you think will be extinct? – Thanks for the question, Ashton. So I think the two most
vulnerable platforms are Tumblr and Google Plus,
and I think that because they’re just owned by
big conglomerates, right. You know, for all my concerns
about where Twitter’s going, I feel like Dick Costolo and
team will figure that out and get better. Facebook, Instagram, Snapchat
are really in a great spot. The two incumbents, Pinterest
I think is in a great spot. About to sneeze possibly, by the way, as I answer this question. The two incumbents that
I’m most worried about are Google Plus and Tumblr. Tumblr because it’s owned by Yahoo and all those politics
of being independent but still being within
a big holding company, and Google Plus because Google, this is a positive by the way. Google has shown me the enormous ability to cut bait if something’s not working, no matter how big it was. And I just have a funny feeling that they may just come out
in a year or two or three and just say, “We’re cutting it. “We may get back into
this game, we may not “but this execution is not working for us.” I actually am almost willing
to predict that may happen that I can see them
cutting Google Plus out, completely outright in the next 36 months. So those are two incumbents, Ashton, and I appreciate the question. Speaking of which, question of the day.

– [Voiceover] Mike asks, I’ve caught a few of your #AskGaryVee shows
and love the content. What are your thoughts on Google+? Why do you continue to use it? – Mike, I think Google+
is a failure for Google. Once again, a big company that is amazing, maybe, actually, my pick
for the best company in tech in the world. But, just doing something
outside of their DNA. They try to copy something. It was ill-fated in my opinion. I still use it because there’s
an audience of mine there. It ties in nicely to the YouTube society. There’s a small niche group of people that I massively respect from Google+ that are early adopters of technology, early Twitter users and they’ve
created a nice community. And much like every social
network besides Twitter, most social networks are not so social. They’re content distribution
portals, unfortunately. And I’ve got some audience there and I will continue to
distribute my content considering that it’s so
native to the YouTube platform where so much of this goes. I mean, obviously people
listening on the podcast know. I was talking to a bunch of people that are listening to the podcast. Hey podcast peeps, you know, that how sometimes they go and run and watch the show. As a matter of fact, one of
our VaynerMedia employees heard me say Asia and something else and thought that I called you Asia because they thought
that I was thinking India and I said Asia and then
I punched them in the face and said, “Do you really
think I wouldn’t know that?” Anyway, so they wanna watch
the video is my point. My big point is, what I think about it is, it’s a loss but it still has value and that’s something that I want everybody to pay attention to. Nothing is ever dead. I talk about email open rates being down but email’s probably at the
top of my marketing strategy. It’s not about 100 or
zero, it’s where is it at this moment. And where Google+ is at this moment is it still merits the
minimal time it takes for me to post a YouTube
video on that platform and occasionally engage
with that community. Something that MySpace
no longer brings to me but did in 2009 and 10
with Wine Library TV. Get it?

“I saw a discussion via Linkedin “about Klout scores on a resume. “What are your thoughts on them?” – Terri, this is a question. I’m glad everybody’s gonna
get to hear my answer and this has nothing
to do with my feelings towards Klout itself. These kind of scoring systems that try to prove your social
equity in the marketplace are not things I’m a big fan of. They’re super gameable. Let me say something really interesting. Pssst. Psst. A lot of you have hit me up on Twitter because if I replied to you, you knew that your
Klout score would go up. Now this is more of a 2012 move and has become something less and less of you have done, but you know, if you look
yourself in the mirror right now, you knew that you were trying to game me for more Klout scores and I was thrilled to give it to you because I know how
little it actually meant. And because I love you and that you even know who I am and I wanted to give you some love, but people who literally tweeted out, like oh, got some Klout juice, because they engaged
with me on that platform. Look, my answer is very simple, and very, very hardcore, which is, I never signed
up for a Klout account while I had one of the
bigger scores up there, so that’s kind of called eating your own dog food, right? Taking your own medicine. I believe in it so little that I didn’t even want to acknowledge it by signing up, even though it was probably
in my best interest both personally, and too, professionally to just understand how it worked. So again, has nothing to do with Klout. I feel the same way about
a million other things. It is not something, the big data version of your worth is not something I’m super pumped about. You obviously might have seen my own last Medium article about empathy and the hidden truths of people. I’m so much more into the grey, intuitive and EQ of people than I am the black and white, which is what Klout is. It’s just raw data dumped and figured, if like, it’s high school math. And when I mean high school math, go deeper with me, it’s the math of how high school works. The popular girl decides that she likes Steve and
she goes out with him. Well, his Klout score
went through the roof because he was in the band before that. You know, so it’s that kind of thing. – [Voiceover] Dan wants to know

“is 100% built before putting out content “or put out content
while I’m building it?” – Alan, there’s dude by
the name of Tommy Mottola, Google him up, who once
said something to me in a private meeting. He said, “I never let any
of my artists go on TV “until I was selling something,” and his notion was until the CD was out, which is his world, why
would I put Mariah on TV. If she was a week early and
the girl that got inspired, or guy, couldn’t run to
Virgin Megastore and get it, well that was a wasted opportunity and I’m a big believer in that. The only thing I wanted, so the answer is I would wait, but I want to
context this for everybody. My question is what’s the objective. If the objective is to put
out content that drives to the website but then gets people to sign up for something, buy
something, do something, if you’re able to execute
the business objective outside of the website,
I would do that now because you’re building
up storytelling and leverage and equity that later you can drive to your website. It feels like you’re wasting time and missing the opportunity. That’s a big problem I
have with a lot of people. They theoretically believe in a process when you can … I think that a lot of brands should be monetizing their social media content and a lot of them are trying
to use social media content to drive to a website where
they’re selling banner ads and I just think they
should be selling against the impressions of getting in social because it’s the same game. They’ve made a religious
and historical belief that they need to sell to the dotcom. I’m worried you’re doing the same thing, so my answer to you very simply is the way you’re going to make your money, the reason you’re doing it,
whatever you’re trying to do, if you’re able to do that through content in its native space and
not drive to a dotcom, then do it there. Even when you have the website, I would practice doing it there. – [Voiceover] Elliott asks,
” How would you recommend “looking for a co-founder?”

– [Voiceover] James asks, “Do you schedule time to be on social media? Or just jump on randomly during
the day as you have time?” – James, I don’t schedule crap, other than I completely live on my schedule meaning my admin, Matt, he
schedules my whole life. But if I was to be in control, I would not schedule anything. There has never been, you
guys all have access to me, there’s no 15 minutes get on social. Social’s in me, it’s not a
tactic, it’s my religion. So I do it every moment I can, it’s always top of mind
to be with my audience. I’m reading your comments, I’m reading your guesses on the almonds.

– Hey GV, it’s TF. Got a question for you for all my friends in the real estate space around the world. And the question is, how much of my advertising / marketing dollars should I be spending on
salespeople, telemarketing efforts, versus direct mail, print, traditional, versus online. You know me, buddy. I’m a no-wrong-way-to-generate-leads
kind of guy. What’s your take on it? (person claps)
(people chat) – Hey, you know, TF, I
gotta tell you, I agree. I mean, obviously I push
new forward ways of thinking about selling stuff, whether
it was ecommerce back in ’96, email marketing in ’97,
Google AdWords in 2000, banners, then content marketing in 2006. I mean, people are talking
about content marketing now. I started Wine Library TV
on February 21st, 2006, to do content marketing, so
obviously all the social stuff. I’ve got peeps in the background, too. You know, I get it. Yeah, I think that if you’ve got a way. I know we’ve talked in
the past that direct mail really works for you as a channel. Agreed. Do it, if that’s working for you. I even did direct mail for Wine Library seventeen months ago, just to make sure it didn’t bring any ROI,
and it was a disaster. It was scary to me. We used to be direct mail juggernauts in ’98, ’99, 2000, where we’d get three, four, five, six,
seven percent redemption of how many fliers we’d sent out. People coming to the store. We had six people bring
the coupon to the store and we had a big value prop in it. So direct mail clearly died for us and then other places that have grown. And, SEM works, and Facebook
dark posts are working, and content clearly has worked. So, I’m a no-romance-over-the-lead
kind of guy, as well. I mean, here’s my thing, though. People fall in love with the way they’ve made their money, right, because it’s working right now. I’m thrilled when I think that Instagram and Facebook dark posts and Twitter suck. Can’t wait for that. Can’t wait for 2024, you know,
when I’m dissing on that. I’m like, it’s all about
this, the virtual reality. Great. Can’t wait, in the words of Bart Scott. And so, I think the biggest thing that I get scared about is that people get romantic
and don’t try new things. Every person watching here
should always be spending between five to twenty
percent of their money, if that’s what you’ve got, or your time, if that’s what you’ve got,
on new and innovative things, because they need to be prepping for 2016, 2018, 2022. And here’s the biggest key, TF. No matter what you tell me, your direct mail response
and telemarketing response is not as good as that
same action 10 years ago. If you were doing that same
calling in the background and that same direct
marketing 10 years ago, it would have had a bigger ROI because more people were paying
attention to those channels, their actual home phone and their mailbox, then they are now in
a world of this, this, and everything pulling away. Not to mention, the costs
are higher in direct mail because, you know, the
post office is subsidizing that loss of money. So, these are the things
that I think about it. It’s the arbitrage of
the value of the ROI, not necessarily the action itself. – [Voiceover] Damian asks,

She’s two and a half. And I was wondering in the
future, how are you going to treat social media with your children? Oh no, don’t hide. Say hi. Can you wave? – Oh, cute. – Hi. – Hi. – Hey. Kyle, Ruby, you know
it’s been interesting. Lizzie and I, look it’s hard
to find pictures of Lizzie on the internet. Let alone, you know, all full blast. And Misha and Xander are even more of a rare commodity. I’m not sure. I mean, obviously, I have a
partner in crime in this answer. Lizzie, is very much the
CEO of the household. I’d like to think I’m the COO. Sometimes I’m just like, you
know, the maintenance man. No, I mean, the truth is, we
communicate a lot about this. You know, I’m a counter puncher. I talk a lot about that. I react to the time. For me to predict where
social is gonna be or the technology. But what I do know is one thing. It’s amazing to watch 13
year old girl behavior where their spending 45
minutes on the lighting and the angle on a Instagram photo. And then if it doesn’t get
enough likes in the first three minutes, they take it down. So clearly self esteem is very
wrapped up in these things. And every parent loves
their child so much that you want to keep them away
from bullying and being made fun of or getting into
things too early in their lives. I have the extra pressure,
in my opinion, of deciding to raise my children in
Manhattan where an 8 year old maps more like a 17 year old in many other parts of the country. And so, it’s a challenge. And it’s something that
I think a lot about. And something I care a lot about. I’m not sure exactly how
we’re going to handle it. I think we’re going to
handle it by instilling an enormous amount of love into our children. It’s very important to us
to establish a foundation of who they are. We’ve been spending a lot of time of like, mission statements, and
like key pillars that we want to instill of how we
want them to act, how we want them to treat others
is very important to me. Imposing enormous self esteem into them is important to me.
And I think that to me, there’s new dynamics, but
it’s still always the same and what I mean by that is
the core pillars of good parenting haven’t changed
since the beginning of time. There’s new dynamics.
Those things are probably more important than ever. Having more self esteem,
more perseverance, better manners, all those
things probably matter more than ever. And so, I’m gonna just try
to deliver tried and true things to my kids, much
like I do with business. The world changes, but the
principles of patience, and believing your
people, and establishing infrastructure and playing the long game. I’ve said it before in this show, you know, a tortoise in a
hare’s costume, you know, I believe in old school things like that. So I’m just gonna instill
really good, core fundamentals and let the outside world evolve
because I can’t control it. And just instill my
children into that world, most prepared and best
positioned to succeed. – [Voiceover] Everybody
asks, “What do you think