on sale tomorrow, if
you were a Girl Scout, how would you maximize your sales?” – Damon, one of the moves I would use is try to go viral and go very practical. Clouds and dirts, so I would do hardcore
one-on-one activation. Literally, I would have
a five minute meeting with my parents and ask them who their 11 best friends are, and then call them and ask them to buy the damn cookies. I would also then go outside and knock on every single
door of every person and I would ask them multiple times. I would twice knock on
doors and ring door bells in the course of a week to
show them that I’m gonna relentlessly bother them until they buy a box of cookies. Hardcore aggressive in the dirt stuff, and then I would try to do one kind of viral move. I would take a picture of
me holding a sign saying if you guys help me sell
1,000 boxes of cookies, I’ll do X. That kind of stuff tends to work. I would do that on Instagram. See if I can get a couple celebrities I’d hit up on Twitter to show
them awareness around this, and then try to create some
sort of big event that allows me to really blow it out of the park, going real up there while that’s trying to get viral, knocking on doors. – [Voiceover] Daniel asks, “How
do you decide what to trust

– [Voiceover] Luke asks, “My
litte sister has Instagram and Snapchat, but has
no interest in Facebook. What do you think the
future holds for Facebook?” – Luke, I think Facebook has an issue about the growing population. I don’t see your little sister and her little friends jumping
from Snapchat and Insta into Facebook as they get older. No, Insta and Snapchat will
become more like Facebook, but will Facebook be
in a place where it’ll be able to keep it’s 35 to 70 year olds on it’s platform and not have them go down to Insta and Snapchat. Listen, Zucks is an assassin. There’s a reason he bought Instagram. There’s a reason he tried
to pay three billion. Let me just remind the market Stunwin. Steve’s not here often these days. Let’s just show him. – Hey everybody. – [Gary] He’s like all super
VIP and never around anymore. He tried to buy Snapchat
for three billion. I think what the future
holds for Facebook is if they keep crushing it and
doing the things they’re doing which I think they’re doing well, and they hold onto their
30, 32, 35 and above crowd, it’ll be an enormous business, but over time that will corrode over 15, 20, 30 years, but don’t forget Insta is the new Facebook right now. They’ve got a long lineage. They’ll have to make sure
that they get the next one after Snapchat, and that’s probably their
biggest vulnerabilities for a decade out game, but don’t forget they bought Oculus, and so they’re doing a lot of stuff. Look at them like Google. Facebook is the infrastructure
for over the top television or for free internet in America, or has the number one
phone in seven years. That wouldn’t surprise
me, because that’s where I think Zuck’s leadership is taking them. – [Voiceover] Melissa asks, “Hey Gary,

– [Voiceover] Tom Rowley
asked, “Trader Joe’s has a cult like following with
no social media presences. What are your thoughts?” – Tom, I think Trader
Joe’s is leaving action on the table. I don’t know what else to say. Clearly their business is great, and I keep saying it marketing, great marketing doesn’t solve a business’s problem, but it can accelerate a business’s enormous awesomemess. I don’t know. That doesn’t sound right,
but the bottom line is very simply, Trader Joe’s
you may be thinking that you’re doing it cool or that brands shouldn’t engage if they’re awesome,
and you’re a great brand, but I fundamentally believe
they’re leaving a lot of action on the table. I love when people are like, yo Gary, I don’t need social
media or good marketing. My business is up 23%. I’m like what’s wrong with 60%? Why can’t your business be up 90% Joe? – [Voiceover] Luke asks, “My
litte sister has Instagram

when you’re an up and coming actor?” – You know, Ghopii, I
think one of the things that you need to be thinking
about is your target audience. Yes, put out content, I love
the stuff you’re putting out, I love the picture in a public
store, and I’ve been seeing the love from you on Instagram,
so I appreciate it, brother. I think that one of the things
I would do is map the people that can get you roles in your country. You probably know the names
of the casting directors, or the networks that will book you, literally down to the
name, like Simon Thompson. Did I nail it, where he’s
from? Admit how good I am. India, tell me. Let’s talk
about this. I’m a busy guy. – Yes. – [Gary] I’m a busy guy. – So busy. – The fact that you could
bring him up right now and say that, and then I
can tell you which country– You’re impressed, admit it. – [India] I’m impressed. – Sorry, that was just for me. India is just a pure character
and I always love to show her like how into it I really
am. That’s good stuff, right? – [India] It’s really good stuff. – Thank you. That’s enough
DRock. Now you look weird. Look, I think there’s 50-80
people you know the names of, in Norway, that book the
televisions shows, or commercials, or whatever you’re trying to nail. So I would go after them directly. Meaning, I would try to put
content in front of them on Facebook, if you can buy ads
around the places they work, I would literally at reply all 80 of them if they’re on Twitter, let’s
call four of them are on there, so you could say hey– But don’t be stalkerish
like, “Hey, book me.” Look for things they’re talking
about and reply to that. In your situation, in many
situations, in a B2B world, for a lot of people
that are watching this, find out who you’re looking
for and go directly at them. By either running ads against
them, like, their description, where they live, their age
group, you can find them on Facebook dark posts. Go look at LinkedIn and
see who you’re connected to with them, and maybe put
out content to that person, and maybe if you have a buddy
who’s connected to the person that you need to get to– Alright, India’s connected
to DRock, we’re tight. But I’m not tight with DRock
and he’s a casting person on channel two in
Norway, it’s okay to say, “India, I’m gonna put out a
video that’s really funny. If you could retweet it,
that would be awesome because I know that DRock follows
you, and maybe he’ll see it.” That’s an indirect, direct
way, tangible, black and white piece of advice that may
lead to the serendipity. I can go directly to DRock,
or the other thing is DRock is on Twitter and he tweets
about the presidential election in Norway, or the King, you know. And I jump in and get involved there. There’s a lot of ways
to make yourself aware. It’s all tact. It’s like
how are you gonna roll up on that person if you want
a relationship with them? Whether you’re hitting on a
girl, or hitting on a guy– By the way, did you guys
see the Julian Edelman Snapchat/Tinder controversy? Anyway, that just made me think of it. I’ve gotta show you
after we’re done taping. There was a business meeting
I was in the other day, where I wanted to get to the person. Like, what’s my way in
that’s not too forceful? It’s almost this imaginary blend of– What’s the blend between
a jab and a right hook? A “jabrook”. There’s
something there, so it’s tact. It’s always tact. I would
say it starts with– You’ve got 80– I’m gonna assume there’s
35-100 people that you know you need to get to, get to them. By the way, before we go away,
I know it’s gonna be cool. Please understand, VaynerNation, in 2015, he can get to those 35-100
people, you couldn’t before. 1989, you call like CBS, “Can I speak”– No, they like– “We’ll transfer you to an assistant.” You couldn’t get to people.
That’s what the Internet and what the maturity of the
Internet, the current state of the Internet, the word we
use to call the Internet what it is right now, social media, is. You can, and I don’t mean Linkedin, I’ve been, as a lot of you
know, been jamming on Linkedin, I don’t mean hit them up and be like– I mean social. Like talking
to the president of CBS, on Twitter, about the Super
Bowl, which leads to awareness. I mean making a piece of
content that gets shared by their friends so that the
president sees it, of CBS, you know, that. You can get
to people now. That’s huge. So many of you have gotten
to me, you couldn’t have gotten to me in 1989, there
would’ve been a secretary and Ruth would’ve been like, “No.” Ruth. – [Gary] You ask questions
and I answer them. This is The #AskGaryVee Show.

of building products, how
much time and money should we spend on marketing to
consumers versus customers? Or am I better off trying
to brand myself as an expert and a resource, and let people
figure out what we can do to add value?” – Jason, first of all, DRock,
let’s put the picture back right now and let’s circle the cow. I’m scared crapless of that cow. Just wanted to get that out there. Completely scared. I think you’ve got an answer. You know, it’s funny, a lot
of times people say to me that I lead the question in business meetings. I’m asking a question but really
I’m just trying to make you tell me what I want to hear. You just did that. Yes, the answer’s yes. You should become the expert. Put out content with scary
ass cows, and dominate, and put it out there and
let it be a gateway drug and breadcrumb to what you’re doing. That’s it, man, content rules the world. It just does. I just thought of Lauryn Hill,
did it sound like Lauryn Hill when I said content rules the world? I don’t know, it felt a little. Anyway. I think that that is
the way to go about it. I’m a big fan of becoming the
honey and letting the bees come to you, and I think that
that is what great content is today. Watching Tony Robbins retweet yesterday’s One Is Greater Than Zero video,
and then seeing the new CMO of Hyatt reply to it because
she saw it from Tony, and then seeing the President
of Cinnabon respond to her because of her reaction, is
word of mouth content marketing social media execution 2015. Bitches.

– [Voiceover] Ashey asks, “Do you think brands need to be represented across all social platforms, or just the most popular ones?” – Ashley, good job by
the double enforcement because you put up the Instagram, but you also hit me up on Twitter and said, “Yo, answer my question.” I like that gusto. Way to get it, girl. I do not think that
every brand in business should be on every platform. I actually don’t also
think that they should be just on the popular ones. If you do not know how to communicate, or your audience is
not there, for example, if you sell mattr- (thoughtful groan) If you sell adult diapers,
I would argue that SnapChat is not gonna kill it for you, even though it is
massively popular, right? If you sell selfie sticks
that are only made… That are pink and only marketed to fifteen year old girls, you know, Facebook’s starting to become a place where you could debate
is not really for you, and so I think you need
to be in the right place regardless of its size. YikYak’s not the biggest, but I think a lot of
college campus pizza shops should be all in on that, right? So, it’s not the size of the platform. (laughter)
There’s something funny about that. It’s not the size of the platform, and it’s definitely not on everything. It’s what’s right for your business, based on who you are trying to reach, and so if you’re looking to try to reach 60 year old, grey haired
business executives, you’ve gotta look at Linked In with a much more crucial
eye than on Instagram. If you’re trying to reach
25 to 45 year old women, now you get into the Instagram
and Facebook game for sure, and a little bit less Twitter. Definitely Pinterest as well. If you’re trying to
reach 28 year old dudes, Pinterest not as much, right? So, you’ve gotta understand the demo. You’re gotta reverse engineer
the demo you’re selling to or you’re aspiring to sell to, and that’s where you need to story tell. Around the attention graph of that person, predicated on the platform
that most matters.

– [Voiceover] Rob asks “On Facebook the separate business pages are easy to handle, on
Twitter I can switch between accounts on my iPhone with ease, but not on Instagram. Do I need separate accounts that the app hasn’t made it easy to handle, or is there a way to
successfully use one account for all three things without it being jumbled and ineffective.” – Rob, this is a tremendous question, and what I love about this show, somebody in the comments said, this is becoming more like
a master class mentorship, and I think it’s because we’re doing very specific questions. That’s what’s great about Q and A. Oh, a couple of things
by the way, real quick, DRock, Staphon, team, everyone, great new video that just came out about – you’re giving Staphon the credit? Right, ’cause you did the new Twitter one that’s about to come
out later today as well. We are crushing the video game. Show Staphon, and Staphon, you
look at him with the camera. It’s like a little meta thing going on. Let’s link that up right here. Will the Twitter video be up by the time this episode goes up? Great, let’s put that over here, and that one’s for you, DRock. And so a couple of new videos, and why I love Twitter
video, and more importantly, ’cause it’s just true, more importantly, the One Is Greater Than Zero thesis. These videos are great. They’re top line thinking. This show is great
because it’s practitioner. Let’s get to the answer, ’cause I’m being long winded here. You know, Twitter,
Facebook do make it easy. Instagram’s newer, even
though it’s become humongous. People forget how young the company is, and it’s a pain in the ass, much like it was the pain the ass for me, with Wine Library and Gary Vaynerchuk, GaryVee, and on Facebook,
when I used to have personal pages, before fan pages existed, and I maxed out my friends limit. That was a humblebrag. And yeah, so it’s a pain in the butt, but I think you should separate the three. Instagram has become a safe haven for people to consume content. They don’t want ads. They don’t wanna see things
they don’t wanna see, and I think it’s actually very important on Instagram specifically for you to segment out all three. I do think over time
Instagram will figure that out as it evolves as a product, or maybe not, ’cause they wanna make that friction so people aren’t hitting it too hard from too many different directions, but to answer your question practically, you need to create the three accounts, and it’s gonna be a pain in the butt because you gotta sign out, sign back in, but is that really that tough?

“Gary, I’m interested
in your thoughts about marketing opportunities on Yik Yak!” – Andre, so this is a great question. Back to the attention graph
that I just told India that we need to drill on. The biggest reason I’m
talking about Yik Yak so much is, it does have the
overwhelming attention at scale of this kind of 18-22 year
old demo that’s on college campuses. The truth is, I’m not really
prepared to answer this question that’s why I took it. The truth is, I haven’t put
in enough work on Yik Yak, it’s here, but look where Yik Yak is, this is important, this is
another insight, this is why I grab so many people’s phones. Look where Yik Yak is. As you can see Social
is really jamming here. But, Yik Yak’s in this little
folder that says Social. And, it’s not even on
the first one, it’s here so clearly… Are you laughing because
you’re not getting a good zoom? – [DRock] No, it’s hiding.
– Oh, it’s hiding. That’s right, DRock
it is hiding. (laughter) So even though I’m talking
a big game about my belief in Yik Yak, my actions
aren’t following my words right now. I’m doing a bad job, I’m
not being the best expert at Yik Yak. I haven’t spent a lot of time in there. Obviously, the kind of
anonymous commenting how do you get away with
promoting your burger joint or a pizza shop or Wine Library, to 21 and 22 year olds
Yik Yak users, what do you do? Do you ask a question
about your own business? Or do you make a statement
about your own business? That’s a little spammy. The problem with Yik Yak
as a marketing platform right now is that it’s like
the old forums back in the day when everybody was anonymous
in the 90’s and I would go to wine spectators, wine
bulletin board and be like Wine Library is an amazing store in town. You don’t know how to do it right. I guess in theory, you
can make a comment of, I hear that the Johnny
Burgers own cook is really hot hahaha ’cause it’s me. I guess there’s a way if
you’re very authentic you can win that game. And there’s clearly ways to market. Unfortunately, the thing I
make fun of so many of you of and so many people of, which
is you’re not a practitioner, you’re reading headlines,
I unfortunately in this situation am a lack of a
practitioner and I need to do a little bit more of my own work. As you can tell I have
enough dangerous knowledge of giving you an example
of some of the things you can do, but the question would become what would Yik Yak allow
brands to do if anything, but clearly, if you have
a restaurant or hang-out in the college demo right now
and you’re not desperately trying to figure out Yik Yak every minute, you’re making a huge mistake. – [Voiceover] Coach asks, “Gary, we spend all of our time
pouring our creativity into

– [Voiceover] Chris asks, “What
surprises or interests you “about brands with High Brand Equity, “but don’t have huge budgets?” – Chris, this is a great question. That was a lovely Instagram photo. This whole Instagram
thing is gonna be awesome. As a matter of fact, you know what? I almost didn’t do this episode, so DRock, I know you’re disappointed with only two questions, but that’s better than zero
and you’ve heard that before. You like that? You like that, Staphon? So, that actually gives me a second here to push the VaynerNation ’cause I know we went out
super late the other night. Instagram photos, Instagram questions, let’s link up how you do that, let’s get on that for
the rest of the week. Chris, it’s a great question. You know, look, this is
why I love social media. I believe that social
media is the plumbing to word of mouth in our society and I think there’s a lot of brands that don’t spend marketing that just win on having a great product. If you make a great product and you get people to taste
it, physically and literally, meaning try your app,
check out your store, wear your hoody, or actually
try sauce and it’s delicious, word of mouth will kick in. I think the world we live in now, it actually speeds that up because when somebody had that sauce, now they take a photo
and put on Instagram, be like, “This is delicious.” That’s a lot better than 1997 where, like, I had this sauce and then, like, Staphon and
I are playing basketball, we go, “By the way, the sauce,”
like, what? I did that once? Like, I think it was impossible to amplify the way we are now on an
individual person level, so I actually think the era of companies with very limited or zero
marketing budgets is here and I do think social
media is that foundation. So, what interests me is that
this is the greatest time ever to not have a marketing budget
in a world as a marketer because so much of it can
be organic and authentic. It’s hard, you have to be great, and most of all, your product
has to be sensational. So I think the brands that will break out, the products that will break
out in the next half decade with zero dollars are gonna be anomalies, but that’s predicated on them actually making a phenomenal product. – [Voiceover] BlueArcher
ask, “If you could create

with You Too Can Be A Guru. You asked for more questions, here’s one. You’re going on vacation. So, you’ll be gone for, let’s
say just for this scenario, more than three days. And the question is, do
you schedule your Tweets and respond when you
get back from vacation? Do you schedule your Tweets and then respond as you’re on vacation? Or do you just not Tweet at all? Remember, ♫ You too can be a guru ♫ Thanks, Gary. – You’re welcome, Bridget. I think it’s number four. You Tweet, and you respond. ‘Cause that’s what I did. I was just on vacation for two weeks. First of all, you never schedule. I’ma say it again. Never in your life schedule a Tweet. Here’s why. You’re on vacation for three days, you schedule a Tweet of like, “Hey, what’s your favorite book?” And at that exact moment, we have the next national-tragedy
happen at that second. I had multiple friends schedule Tweets during the Boston Massacre. So, here’s the Boston Massacre; it’s a terrorist event on US soil. The whole world shuts down, right? And my friends are Tweeting like, “You should buy my new book.” It was disgusting at best. And it was just devastating. And that’s the extreme. What about, like, a lightweight version? Like, you schedule a Tweet, and right at the moment, on Twitter, The Cowboys score an important touchdown and the governor of New
Jersey is bouncing around and hugging Jerry Jones and that’s all that anybody
wants to talk about. And you’re a Cowboys
fan, or from New Jersey, and you’re Tweeting about like, “What’s your favorite book?” And it makes you seem out of touch. There is no value in scheduling a Tweet. I’ve never done it, I don’t believe in it. I will never believe in it, period. Now, you’re more than welcome, like I have on half my vacations,
to check out completely; and I highly recommend that. I was so excited about doing that. I told you that’s what I would do. But unfortunately, or fortunately, I caught the Wine Library-bug, and I enjoyed myself talking about wine constantly on my vacation when Xander and Misha were in the kids’ club and doing their thing there. Or, you know, while Lizzie was
getting ready for the dinner. Or, finding my pockets going my way. So, I think that it’s a personal thing. But, boy, do I hate, ♫ Do I hate scheduling a tweet ♫ Like, don’t do it. Please, don’t do it. Question of the day.