10:27

What do you think of the new and improved YO app? Is it worth it for my small business, food drug and restaurant to get this deliciousness out into the world? Answer my question. Thank you, and keep hustlin’. – Greek Mike, great question. Shit answer, which is, I haven’t looked at the new and […]

What do you think of the
new and improved YO app? Is it worth it for my small business, food drug and restaurant to get this deliciousness out into the world? Answer my question. Thank you, and keep hustlin’. – Greek Mike, great question. Shit answer, which is, I haven’t looked at the new and improved YO app, thus I can’t give you a real answer. I’m not even really sure
why I’ve even accepted the question knowing that
my answer was such crap. It was probably mainly
because I loved the video and wanted to give you the
exposure and the shout out that comes along with being on the show, but it also gives me an
opportunity to kind of answer the question as a whole, which is, look, communicating, I have a phone call, what time, right now? Yeah, all right, I need to
run, ’cause this is super important, let me just wrap this up. At the end of the day,
communicating with your audience is the number one thing
that you should be doing at all times, and if you feel
like the YO app brings you value and your audience
value, then you should do it. You should do that, you should do Meerkat, Snapchat, Instagram, Twitter,
Tumblr, Pinterest, Facebook. Whatever you think actually communicates and has an ROI that’s time
that you put against it to communicate about the exposure of eating a beautiful gyro, do that. Question of the day: How many siblings do you have,
and what are their names?

4:33

Big Ed Barnum here from Big Ed Barnum’s Bubble Barn and Garden with an important question for you: If my right hook is Watch my web series, what are some appropriate, I should have stretched. Uh, jabs? – Actually, you know what Staphon, why don’t you do a little walk around the office right now, […]

Big Ed Barnum here from Big Ed Barnum’s Bubble Barn and Garden with an important question for you: If my right hook is Watch my web series, what
are some appropriate, I should have stretched. Uh, jabs? – Actually, you know what Staphon, why don’t you do a little
walk around the office right now, this way
they’ll miss this question so that will make them
have to watch it later and then they can also see
a bunch of Vayner stuff. Big Ed, first and foremost,
as a hardcore WWF, not E, fan growing up, you feel like a wrestler, and this is a wrestler promo,
and that feels amazing to me. I just love that. You know what’s so funny? That’s what I want. I want people to go to GaryVaynerchuk.com. I want that, and I want
people watching my content. Get in here, Staphon. And I want those same things, and so I think that content
itself is the jab, right? Put out micro pieces of content. I’m a big believer, I think
that I’m hitting a golden era in my content production. Live streaming, my Snapchat
Stories game is up, my Instagram game is up, my
Twitter’s still on point, my Facebook fan page content is up, LinkedIn is stronger than it was before. Pinterest we’re still lagging. When you can really get our
Pinterest game up, right? – [Steve] It’ll happen
for Wine Library I think. – I know, but we’re talking
about me now, not Wine Library. Pinterest needs to get up a little bit, but you need to put out micro contents. The reason I wrote
“Jab, Jab, Jab, Right Hook” is to get you to put out
different little pieces of content that still thematically ladder back up to what you’re doing on your website that are contextual for the platform. Big Ed, don’t get lazy on me. You’re Big Ed. Go out there and put out
content across the board, and don’t just make it, remember, the jabs need to be jabs. Don’t just make the
content where you’re like, my biggest idea ever is, dot
dot dot, go to my website. Your website will get
traffic as a byproduct, and you were able to throw right hooks on those social platforms,
but put out jabs of value to the audience where they
actually spend their time. Big Ed, they love you and they
want to go to your website, but they’d rather, more
than being on your website, be in all these other places,
and it’s up to you to be there and use that as a gateway
drug to get them back. (upbeat music)
– [Voiceover] Laurie asks,

1:00

– [Voiceover] Matthew asks, “You said Pinterest and Twitter speak different languages. “Is it wrong to have my Pinterest account “tied to my Twitter account so when I post to Pinterest “It auto-posts to Twitter?” – Yes, Matthew. It is wrong, but it’s not super wrong. You know, automation has a part where, you know, […]

– [Voiceover] Matthew asks, “You said Pinterest and Twitter
speak different languages. “Is it wrong to have my Pinterest account “tied to my Twitter account
so when I post to Pinterest “It auto-posts to Twitter?” – Yes, Matthew. It is wrong, but it’s not super wrong. You know, automation has a part where, you know, I continue to test what’s scalable, what’s not. The reason it’s probably wrong is you’d probably get a lot more value and we all do it, I do it, I
continue to test the wrong way to make sure about the right way. For example yesterday I put, you know, we have started putting out pictures that are completely native
to Twitter in the forum. Yesterday’s photo of me and AJ, you know high five surround yourself
with people with permission. In the old days, excuse me. In the old days I would have put the
Instagram link in Twitter. And it would have looked like
crap in that crazy screen that is Twitter. It would have had a link to Instagram. You know, Twitter has made
Instagram not native upload. And I would have drove
people to that photo. But now with the original piece of content that got a great engagement. Over 100 retweets and favorites yesterday. And I accomplished the storytelling
that I wanted on Twitter instead of using Twitter as a distribution to drive towards Pinterest for the added efficiency
that created automation. Automation’s great if you’re just trying
to make things happen. Meaning like if you’re just
trying to get the task done. But what about the result
that you’re actually trying, like why do you tweet? You tweet to get your message out. And thus, you need to make content native. So I would say it’s wrong. Because if you take that same pin, whatever you’re trying
to achieve on Pinterest, and you cropped, what’s the crop area, we don’t, none of the
designers are here, right? Dammit, you know. If you cropped it
appropriately by default, let me, they took my phone too. If you cropped it
appropriately it’d do better. So the answer is yeah, it’s a mistake. – Hey Gary, Mottel from Twitter
here and I wanted to ask you

3:24

I was wondering, if you created a social media platform, what would be your key feature and why? Can’t wait to hear your response. See ya. – See ya! So, I’ve long had an idea, and I’m gonna share it with you guys, which is the notion of a social network that looked like Instagram, […]

I was wondering, if you created
a social media platform, what would be your key feature and why? Can’t wait to hear your response. See ya. – See ya! So, I’ve long had an idea, and I’m gonna share it with you guys, which is the notion of a social network that looked like Instagram, but more like Path, like you
could put any piece of content, could be a picture, a video, audio file, more content-agnostic so
not just picture or video, but also the ability to
do audio on top of that, but the whole website, the whole app, the whole social network
was predicated on the notion that you can only speak
once a day in any 24 hours. So as soon as you put
out a piece of content, you would no longer be able to put out another piece of content
until 24 hours later, because my belief is that the
supply and demand of noise is the real issue with social networks. Path went down how many people you follow. I think it’s the amount
of pieces of content. I still think it’s
gonna be a big business, I still think that restrictions
is where the action is for the short term, and
I would not be confused if we all look back at this video, and talk about how I
predicted somebody going and executing this billion-dollar idea. I think the restriction of
one piece of content a day is where it’s at, because
it forces all of us as content providers, which all of us are, to put out the best
piece of quality content ’cause it’s that restriction, plus, there would be oomph behind it. Imagine I would say,
“Happy birthday, Alex,” and that was the only thing
I could say that day, wow! In a world where there’s
so many other things I want to put out, so my social network would be predicated on one piece of
content per person a day. – [Voiceover] phone4life
asks, “Gary, I’m 71 years old.

21:49

“I am starting a wedding invitation and stationary boutique called Spokenforco. I publish a post on the company blog every Tuesday. I spend 10 to 15 hours on each post. I create visuals to promote these posts on social media. However, I realize that I am getting way more likes on my hand drawn lettering […]

“I am starting a wedding
invitation and stationary boutique called Spokenforco. I publish a post on the
company blog every Tuesday. I spend 10 to 15 hours on each post. I create visuals to promote
these posts on social media. However, I realize that I
am getting way more likes on my hand drawn lettering
posts compared to these non hand drawn ones. What should I do?” – Vivian, you’re spending
way too much time on it in my opinion. 10 to 15 hours feels
completely disproportional to the value exchange that
you’re getting in return. You need to figure out
how to do it faster. You also need to become
a little less romantic, and you need to figure out what your micro-version of that is, because content is a gateway drug to opportunity, and I think your supply
and demand or your value and return for the time is off kilter. You’re also in a space and
you’re a part of this world, because you love the
design and the creation and you’re an artist at heart, and so I don’t wanna tell you what to do, but from a business context, and that’s why you asked it on this show I think there’s an inefficiency there, and you need to figure out how to make that 10 to 15 hours
closer to one to two max, 45 minutes preferably, so you
can do a hell of a lot more. Every Tuesday is not enough. I need more often. The only way I can get
it more often from you is if you allow yourself to go faster. This goes back to an earlier
question in this marathon of Ts and Is. I think you’re going way too
down the perfection variable. To prove out my point,
I would ask you to try to do what you can do. Do me a favor. Next Tuesday, spend two hours on it. See what it does, and
see what the results are. You may learn from that, and if you hate what happens, and there’s not a lot of engagement do it one more time, and
if you can get me to three strikes where it doesn’t work
in three straight Tuesdays then you can go back to doing your thing, but my gut tells me
that won’t be the case. – [Voiceover] Lisa asked,
“What’s your spirit animal?”

16:26

of direct message on Instagram. Is it an untapped resource?” – Autumn, the problem with direct message on Instagram, right, is that what we’re asking is so far what I’ve seen well actually, you know, it’s interesting. Instagram direct message is interesting, because most people are not following too many people that they don’t wanna […]

of direct message on Instagram. Is it an untapped resource?” – Autumn, the problem with direct message on Instagram, right, is
that what we’re asking is so far what I’ve seen well actually, you know, it’s interesting. Instagram direct message is interesting, because most people are not following too many people that they don’t wanna be following on Instagram. It’s very different than
Twitter and other places. I mean, really if you look at the forum, I love to look at the
big data of Instagram, because I have a feeling
that most of the direct message stuff is a hell of a lot more scandalous and a hell of a lot more inappropriate than I think people realize. Anecdotally what I’m hearing is happening with Instagram direct
messaging is a hell of a lot of flirting and a hell of a lot of I’m trying to look for
the right words here. Because you’re only
following people you wanna follow, I think from a
marketing standpoint, it’s hard to get into that, because
I look at it like texting. It’s a place where people have no interest in having people market to them, and I would stay very away
from Instagram direct messaging as a marketing tactic,
because I think it’s an inappropriate place to go. – [Voiceover] A.J. asks, “How
can I engage with an audience

15:32

your brand with the public. How personal is too personal? Where do you draw the line?” – Kyle, I think for everybody it’s different. I draw a line heavily around the kids. I don’t do a lot of stuff with Xander and Misha, but I’m also thrilled to put out a picture of me being […]

your brand with the public. How personal is too personal? Where do you draw the line?” – Kyle, I think for
everybody it’s different. I draw a line heavily around the kids. I don’t do a lot of stuff
with Xander and Misha, but I’m also thrilled to put out a picture of me being on the toilet. Everybody’s got different lines. Some people are very conservative. Some people are extremely aggressive. Some people take photos nude, some don’t even wanna
show their belly button. Everybody’s got their own objectives, their own agenda, their own
North Star or what’s too much. For me, I just always go on gut feel. What may be too much
last week might not be too much tomorrow. I don’t really I don’t really second guess my feelings. I’ve done pretty well with them. For me, it’s what I’m
feeling of the moment. I like getting personal. I think it allows people
to get closer to you. I love doing this show for that reason, and so that’s where I’m at. – [Voiceover] Autumn asks, “I
wondering what everyone thinks

14:06

nothing but apologies, such as Comcast. Should they take a break from Twitter and fix their product?” – Yes. And even if your product is completely broken you shouldn’t be in full apology mode at all times. – [Voiceover] John asks, “Blackberry used to be socially hip.

nothing but apologies, such as Comcast. Should they take a break from
Twitter and fix their product?” – Yes. And even if your product
is completely broken you shouldn’t be in full apology mode at all times. – [Voiceover] John asks,
“Blackberry used to be socially hip.

11:04

“Hey Gary, how can a small, local, non-medial in-home senior care agency incorporate the Thank You Economy into our business with our clients and their families?” – I think it’s a piece of cake actually. I think you map the data of the families of the clients and you follow them on social, follow them […]

“Hey Gary, how can a small, local, non-medial in-home senior care agency incorporate the Thank You Economy into our business with our clients and their families?” – I think it’s a piece of cake actually. I think you map the data of
the families of the clients and you follow them on social, follow them on Facebook and Twitter. See what they care about, and if somebody talks about being a huge Padres fan, maybe you ask their loved one to take a picture with a Padres hat, and then you put it in a box, the picture, physical, yeah, that still happens, with the Padres hat and you send it and say how much fun
you’re having spending the time with their loved one. I’m sure anybody whose got a loved one in a certain situation, getting
a letter from that place with this Padres hat,
because you’re a Padres fan, and it’s saying how much
you enjoy having their grandfather or great
grandmother in the facility would extremely warm their heart, and create a real depth
moment, and you’re doing it both physically, because then
every time they wear that hat or see that hat, they
think of that moment. It’s got more longevity. The Thank You Economy is
quite easy my friends. The Thank You Economy
is not about the tactics that I just laid out. The Thank You Economy
is about the religion of actually doing it. – [Voiceover] Florian asks, “How
do you see the world in 2018

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