“to integrate with social media?” – I’m a big fan of 3D printing. I think if you play it out at scale, 3D printing is one of the most disruptive things going on that I think a lotta people talked about and it’s not the hot topic right now, which makes me feel like in 2019, 2022, it’s gonna pop and everybody’s
gonna be like, “What?” It’s kinda like the
Internet itself, right? After the dot com bubble burst in ’01 on Wall Street, people kind of didn’t realize the Internet was only growing and would really be a factor. Same thing with 3D printing. It got a lotta pizzazz. Now it’s a kind of soft period. Everyone’s talkin’ about the Ubers and the Airbnb’s. I think it’s gonna really rear its head in five to seven years. How it integrates into social is not interesting. I’m not trying to be disrespectful. I don’t think that’s interesting. I think what’s interesting is if you sell a physical good, between five and 100 dollars, I think you have real disruption coming up in five, 10, 15, 20 years. Like, nobody’s buying a
screwdriver in 15 years. You’re making one. And that’s intense. And then 3D printing gets into a real intense place, including people arguing about gun control in a world where people can be printing guns in their home. Like, who gives a shit about gun shows and permits. I’m printing it in my basement. So society will evolve. We will always adjust. You go show somebody who lived 150 years ago all the intensity we deal with, they would have thought that we woulda killed
ourselves off by now. Humans have a funny way to adjust. I’m in on team human. But don’t get it twisted. 3D printing is a massive disrupter. And over the next two decades, will rear it’s head for all of us.

Why are so many people scared of Snapchat, especially in the marketing field? A lot of them say they
don’t understand it, but I feel like that’s a copout. What do you think? – Ben, I think it’s ironic that you wore a yellow shirt when you
asked that question. I wonder if that was strategic. If it was, a big daps to you. Also enjoying the beard
and the glasses look. You look really legit. I think that people are not practitioners. I would argue that 95%
of people in marketing, 95% of people in marketing, at digital and social
agencies on the brands and the business sides actually don’t know how Snapchat works, actually have never went through all four screens of Snapchat. To the left, to the right
twice and the camera itself. Literally have not done that. Literally. I would argue that 70% of marketers have never touched one of
the Discover tabs on Snapchat because they are just not practitioners, and Snapchat has a context
and a cadence and a system that is not native to a lot of people because it’s left to
right, not up and down like all the other apps, and so there’s some learning. Like, it actually takes
four to five minutes of thought and energy to really understand
how Snapchat works if you’ve never used it before, and that’s about four
to five minutes’ worth of actual practitionership that most people don’t apply. They like to headline read that the kids send sex pictures to each other and they like to be old white men even if they’re not old white men. Right? Plenty of 23-year-old Hispanic women acting like old white men ’cause
they’re not practitioners. Slang term “old white men,” to like “you suck shit.” Like you’re not putting in the work, you’re tired, you’re not innovating, you stink. You stink, you stink. And so why do I think people
are scared of Snapchat? Because they stink. Because most people suck at marketing. Most people just wanna do
what they’ve already known. They don’t evolve. I wake up every morning of my life trying to put myself out of business, because it’s a lot better to do that than have somebody else do it for me, and that’s how I live, and
that’s how I’m gonna live until I’m an old white man acting like a 14-year-old chick, right? ‘Cause that’s just the way I’m gonna roll. And so as you can see,
I got a little excited on this answer, because it strikes a real nerve to what’s actually happening in society, because as we are living through the second Industrial Revolution, the real culture shift
of the last half century, this Internet thing, getting to maturity with mobile devices at scale, computing on our fingertips
at all times at scale, the whole kit and kaboodle. Society, the whole thing, everyone, all of us, everyone. When that hits, and that’s here, and it’s starting to really hit, everything changes forever. Everything. Everything. Marketing just happens to be the part that I’m most interested in talking about.

“if at all, should a brand
not use social media?” – Steve.
– [Steve] Chad. – Chad.
(all laughing) Chad, great question. You know, the funny thing is, is all that social media is is another, first of all, social media is a term, a slang term for the current state of the Internet right now. The term we used only
six or seven years ago was “web 2.0 sites.” Now we call them “social media sites.” We may call them something
else in the future, “mobile native,” “virtual this,” but there’s always a term to talk about the 20 to 30 sites that matter. Social media sites
happen to mean the sites that people actually go to, the apps that people actually go to in a mobile first world, which is what we live in now, and so people are confused if there’s something, if there is a thing called social media. There isn’t. I mean, anything that’s
a content site now, anything that, like, people refer to podcasts as social media. It’s just a term of relevancy, and so it’s a communication portal, right? And there are some high,
high, high end brands that think if they’re on Twitter or Snapchat or Instagram or Facebook that they cheapen their brand equity. I would say Apple, right? Apple is a brand that does very little. I still think they’re doing
basically nothing on social, or at least, definitely not on Twitter, I don’t think, right? So, you know, look, do I think that there is a place where
brands should not do it? Only if it’s a shtick. If it’s a very well-thought-out, “we are so exclusive, we’re
going against the grain,” and they make it part
of their overall thing, that they emphasize in other
channels of communication their lack of being there. It may position to a small group that is anti-establishment, that they think that’s cool, but more and more, what
people need to recognize is that social media is going through a legitimacy curve right now. Over the next five to ten years, this will be the establishment. Facebook and Twitter and Pin, well, I don’t know about
Twitter, I’m worried, but Facebook and Instagram and Snapchat, they’re gonna be the establishment. It’s like banner ads
or the Internet itself. It’s just gonna be the
establishment, my friends, and so I think eventually, that’s going to run out. If you wanna sell something,
you need to be able to communicate to the world, and if everybody’s eyes and ears are in a certain place
called the Internet, I think you need to be there, and I think you have a tough argument to justify the upside versus the downside of not communicating in the portals where people are living. Ben. Oh, I know Ben Phillips.

“two years and she still
refuses to acknowledge their “relationship on social media, red flag?” – Ryan, your brother is in deep (beep). Any relationship that
is two years old where one of the people in
the relationship has not acknowledged it publically
on a social network platform is up to some scandalous (beep). Period, end of story. There’s nothing else to being said there. I don’t want to hear that you like to keep it private, on the DL, scandalous. (laughter) (chatting in background)

“one step ahead of the game. “What are your social
media plans for 2016?” – Colton, my plans for
2016, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, two, three, four, 35, six, 37, 38, 39, 40, and beyond. I went further than you guys thought. – [Staphon] Yeah. (laughs) – My plans for all those
years are the same thing which is, my friend, and
everybody in VaynerNation, I don’t know what my 2016
social media or business or brand building plans are because I, for the billionth time
on this show, Colton, am a counterpuncher. I react to the opportunities
in front of me at that moment. January 2016, six months from today, is an eternity in the game. Microsoft is buying up stuff, SnapChat is growing by the second, Instagram’s ad product could be incredible if it gets deeper and more detailed like its Facebook father company. Facebook continues to be much
stronger than people think. Twitter’s video product evolves. Influencers, especially long tail, call it 1000 to 100 thousand
people following them, continues to be an interesting arbitrage. Where’s the white space? Where do all of you, all of you, think that you should be doing this, and where should it be Y, right? This is X, and I’m always in Y. So my 2016 plans are
to play more Y, right? Ya know, play in the white space. Find the arbitrage. Market where people actually are. I didn’t know podcasts would
become interesting again. I didn’t know that SnapChat, well I did, but like maybe three years
ago I didn’t know that SnapChat would get older. I didn’t know that Periscope
and Meerkat would be invented. They didn’t even exist six months ago. I mean, Periscope did. It was bought by Twitter,
but then brought internally. These things didn’t, in
theory, exist six months ago. These are things we talk about. There are people in the
VaynerNation that have used them to grow their audience, like I don’t think people understand… As a matter of fact, you know what? Real time, right now, because
I’m continuing to test. We’re going in a little bit
different direction, Staphon. I’m going to bring up Periscope. We’re gonna Periscope right
now instead of Meerkat. Let’s just see. Let’s just see, right? Ask, here we go, ask, this is real time shit. #AskGaryVee. No, didn’t wanna do that. Good, #AskGaryVee behind. Hey everyone, good to see ya. Thanks for tuning in. There we go, like… I don’t know if I can actually stop the broadcast for a second. Nate just did? Nate? I like that. OK, it is on. OK, good. So, #AskGaryVee behind… There’s a whole lot of gray. Sorry guys, I hope you enjoyed
yourself for a quick second. Boom, this is D. Rockefeller. Here we go. – [India] That’s awesome. – You haven’t heard me say that before? That’s what I always say all the time. D. Rockefeller. What’s that? Yeah, you like that, right? Right, there’s India. Got a lot of hearts. Yes, here we go, alright. So, my friend, to wrap up
this long ass question, I’m not sure, but I’m gonna react. Just like right now, I had a feeling that I wanted to Periscope,
and that’s what I’m gonna do. I’m gonna react to the
opportunities in front of me, and that’s why I don’t plan too far ahead. You know what my plan is? My plan is to play in the white space, the underpriced arbitrage
of the consumer’s attention and the places where I think
uniquely you can storytell that brings value to those people for the moments in time where they matter. E-comm, search, banner, YouTube, Twitter, ya know, the narrative of my entire life.

“who specialize in social media never have “a clear cut social media
brand except tweeting links?” – Matthew, Matthew… Matthew Roth, thank you so much for asking this question to the world,
that I just jumped into and rode into the show. I agree 1,000%, I’m flabbergasted. As somebody who wrote a book called The Thank You Economy, that
talked about engagement, and all the social media,
this was 2011, where I was definitely
supply-and-demand-wise at the top of a pyramid of social media experts, I’d like to think I still am,
but I like separating myself by actually putting in the work. It was stunning to me how
many people were like, “Gary Vee, that was the
best book, you’re so right, “you’re so right,” and I jump in, look, they never replied to anybody. Like all they do is go
around and just share links trying to build up, literally, want to talk about not
understanding the game that matters. Literally their behavior was caring about how many followers they had. You want to talk about an
action I will never care about, it’s how many top-line
potential awareness I have. Width, I care about the depth. I care about the 24 people that jumped on this last week and watched 40 episodes and really care and really
intrigue and see some value. That’s what I care
about, it’s about depth. 24, 24 people, that’s how
much I get excited about it in a world where people
wanna, I’m gonna get to 10,000, I’m gonna get to 100,000. A lot of social media professionals share a crap-load of content because it gets re-tweeted and that’s
how they get followers, not recognizing, what is
that behavior towards? I mean, just to remind the market, I was you know, what I did
by speaking about the future, social media, duh, duh,
duh, was that it allowed me to build a business. Allowed
me to build a foundation off that thought leadership. And it was a clear-cut
plan, right, it wasn’t like super like, oh, how did
we get here, oh weird, how did we get here. No, it wasn’t any of that. It was understanding that
my behavior had a map, what I wanted to happen, and by the way, even this in itself in five
years when you watch something that I put out will make
sense that this wasn’t even the end goal, the end
goal is not to build a hundred million dollar a year agency. And so, I think the reason they suck, is ’cause they suck. I think the reason that a lot
of social media professionals suck is because I think a
lot of real estate agents and a lot of SEO experts
and a lot of like, whatever’s hot let me jump on it, people jumped on social media because nobody knew what the hell it was. And there’s a lot of players
who jump ahead of things that nobody understands
and tries to collect fast nickels and pennies during
that indecisive gray period instead of looking for the long dollars, or the long Benjamins
as P. Diddy and B.I.G.,

“and you could only promote
one platform to be followed on, “which one would it be?” – David, tremendous question. The answer would be, I
would reverse engineer the audience of the show. One of the biggest reasons I think that I’ve had success as a communicator is I’m not religious
about what I have to say at that moment. I’m religious about,
what does the audience on the other side need or want to hear if I was them, using the empathy radar. And so, if I’m at USC, I’m gonna throw on a guru shirt as a hahaha
and really just jam on how do I bring them value? Like, if I really took
an entrepreneur class, like let me prove to
you that you shouldn’t be in that class, go and
be an entrepreneur, right? If I’m on TV and I’m on CNN or FOX or CNBC, I need to hit the masses. That’s gonna be a, ya know,
it’s gonna be everybody but 35 to 75, so I would answer Facebook in that environment
’cause it’s gonna reach the most potential people, but if I’m on the youngest skewing show I can think of, I don’t know, some sort
of show that’s targetting 15 to 20 year old’s, though they’re not watching TV any more, but let’s say, ya know, if I was at a
YouTube show talking, then I would probably drive
Snapchat as the one platform, probably Instagram actually,
if I’m gonna fully, fully answer that, probably Instagram. So, to me, I’m answering you and one of the interesting things
is I really got into the community this weekend. The kids were playing
around in the backyard. I had a lot of pockets to
kinda check out my phone. I engaged a little bit, big
shoutout to a lot of you. A lot of you saw me jumping
into your Facebook comments. It was interesting to see how people were analyzing the show
and I wanna say that, to me listening, I wanna say, if you just watched the way
I answered that question, I’m trying to bring as much value across the board to everybody. I answered the question,
it’s Facebook, it’s Snapchat, but I also want people to understand, it’s reverse engineering the audience that’s listening in every environment. In every interview with Inc. Magazine, in every TV show, in
every, “I’m in Ireland,” you know, I’m in the middle America. You know, if I’m in Alabama,
I curse a little less ’cause cursing’s not as
great in the Bible Belt. But if I’m in Brooklyn and you know, to 16-year-old’s, I’m gonna bring it. So, you know, that’s that. – [Voiceover] Chris asks, “Do
you think that the Nintendo

– [Voiceover] Daniel
asks, “How do you think “overly-edited photos and text overlays “affect the authenticity
of Instagram posts?” – Daniel, thank you so much
for a wonderful question. Just off the back of authenticity, so you must have been thrilled. I think it’s what you’re
trying to accomplish. I think that if you’re a photographer trying to catch the wild,
like, you can’t edit and put words over it,
but if you roll like me where a lot of things, like
you wanna inspire people to think differently or
make them feel something, it’s really powerful
to put a quote of yours on top of a photo. I really do think it’s the strategy, the will, the interest
of the content producer to really make this judgment call. What I like most of
all about this question is how Instagram really works. The ability to unfollow
somebody on Instagram is so easy, and this is
a subtle product thing that I don’t think people
spend enough time on. People’s ability to unfollow somebody feels so native as you’re
scrolling that, you know, at the end of the day,
content’s gonna find its audience if it’s
good, and whether that’s highly edited or super raw, or black and white, or booty shots, or inspirational quotes,
or whatever it is, it’s going to find its audience, and so I think it’s something that people should not overthink in either direction, right? It’s not a tactic that
automatically makes it pop, and it’s definitely not a
tactic that’s gonna cripple you, it just needs to be right. I actually think you’ve said it best, which is, authenticity has
nothing to do with the actions. It has to do with the seed
of where this comes from. If you authentically, like
me, want to put things like kill it or crush a face today, or whatever you wanna
say on top of a picture, that’s what’s coming from
me, that’s why I think my audience finds it attractive, in the same way that, if all of a sudden on my Instagram feed
I’m taking sunset shots of New York City, people
are gonna be like, “That’s not.” that’s not, that’s just not who I am, right? And that’s why I yell at DRock always trying to edit and shit, and that’s it, right? That’s it so, I think your
question’s got the answer in it, which is the word authenticity. If it comes from the heart to have quotes on top
of it and edit it, cool. If it doesn’t, cool. Cool?

have to do to make it rival
Facebook, Twitter, Instagram? (inaudible) – Steph? – [India] Steph. – Steph, what they’re gonna
have to do is win the 12, 13, 14, 15, 16-year-old imagination. There’s no winning after
it hits a certain point. Social networks over the next foreseeable future, in my opinion, have to win the youth, they need to make Snapchat feel like that person’s older brother’s app, and this new thing is even cooler, and that’s how you win, in my opinion. I think you have to under arbitrage, or build off of a utility, I think people don’t recognize how much of a utility Instagram was. Instagram made everybody
better photographers. Which brought a huge,
huge group of people, and then it started getting social. So my two answers are: under arbitrage the 12,
13, 14, 15, 16-year-old, or build a utility, that
starts as a utility, builds a big base, and then flip it, and create the social
network underneath it. Yea, it was a good answer.

“My computer is sitting in my lap “and I’m reading Twitter on my phone. “Why, exactly?” – Scott, this is very
easy to answer, my friend. Why, because this has
become the first screen. This is the most important
screen in the world. No longer the television and this thing, this thing is dead. This is literally, like, this
is like an archaic artifact. Like, our kids and friends
are going to be like the way they look at, like, a GameBoy or like a Walkman or like a VHS tape or like a CD. Have you seen a 13 year old
look at a CD, by the way? I mean, it’s like, “What is this thing?” The reason this is sitting
here and you’re doing that, let me just replicate this, is because this is the jam, now. This is how we communicate. Not this. This was the jam versus the going to my conference room or my office in my room and
sit down on a big thing, now that’s archaic. The computer, that blew our minds. And, soon, this, I wish
I didn’t forget my watch, whether it’s the watch,
or the contact lenses, or ocular, it’s just evolution. And, so, you’re evolving, my friend. Congrats. – [Voiceover] Jessica asks,